
Textio - Detailed Review
Creative Tools

Textio - Product Overview
Textio Overview
Textio is an AI-driven platform that specializes in augmenting and optimizing written content, particularly in the areas of recruitment, marketing, and general business communication.Primary Function
Textio’s primary function is to analyze and improve written content in real-time, ensuring it is effective, inclusive, and resonates with the intended audience. It leverages advanced AI and machine learning algorithms to assess the type of content being created, the target audience, and what constitutes high-quality content for the specific project.Target Audience
The target audience for Textio includes a wide range of professionals, particularly those in recruitment, HR, marketing, and any other field where clear and impactful communication is crucial. It is especially valuable for companies aiming to attract diverse talent and create a more inclusive workplace environment.Key Features
Content Optimization
Textio helps users craft compelling and impactful content by suggesting alternative words and phrases that are more inclusive and appealing to a diverse audience. It analyzes language patterns to predict how different word choices will impact the effectiveness of the text.Bias Mitigation
The platform is equipped with features to detect and eliminate unconscious bias from the content, ensuring that the AI-generated text is safe for work, accurate, and free from harmful biases.Performance Enhancement
Textio’s AI is optimized for performance, guiding users to write clear and actionable feedback, job posts, and other content. It flags sentences that are too long or complex and can rewrite input with a single click.Recruitment Tools
Specifically in recruitment, Textio helps create optimized and inclusive job postings, emails, and other hiring content. It provides tools like the Textio Score, which predicts who will apply based on the job ad, and analytics such as the Gender Meter and Age Graph to see how messaging appeals to different demographics.Integration
Textio can be integrated into various systems such as Applicant Tracking Systems (ATS), HR Information Systems (HRIS), and LinkedIn, making it accessible and convenient to use across different platforms.Conclusion
Overall, Textio serves as a valuable tool for enhancing the effectiveness and inclusivity of written communication, making it an essential asset for businesses and professionals seeking to improve their communication strategies.
Textio - User Interface and Experience
User Interface of Textio
The user interface of Textio, particularly in its Creative Tools AI-driven product category, is known for its simplicity and intuitiveness, making it easy for users to engage with the platform.
Ease of Use
Textio’s interface is described by users as “super easy to use” and “practically intuitive.”
- The platform provides clear and straightforward tools, such as a document library where users can mark documents as Draft, Shared, or Finished, helping to organize the writing process effectively.
- Features like automatic job type detection and enhanced location-specific guidance are integrated seamlessly, allowing users to focus on writing without additional administrative tasks.
User Experience
The overall user experience is highly positive, with users appreciating the intuitive nature of the platform.
- Users highlight that the interface is easy to navigate, and the platform offers real-time guidance on language use, tone adjustments, and feedback suggestions.
- Textio’s “Write it with me” feature helps users overcome the blank page by providing starter suggestions and filling in the gaps, ensuring the content is focused on work deliverables and behaviors rather than biased feedback.
- The platform also includes features like feedback organizers, which allow managers to save and reference old conversations, tracking progress over time.
Feedback and Guidance
Textio offers real-time feedback on language use, ensuring communications are free from bias and resonate well with diverse audiences.
- The platform flags language that could be biased or inappropriate, such as comments on physical appearance or parental status, and suggests more equitable alternatives.
- Users appreciate the in-line guidance that helps in phrasing feedback to strike an empathetic and direct tone.
Engagement and Factual Accuracy
Textio’s tools are designed to maintain consistency across brand communications and ensure factual accuracy.
- The platform provides statistics and data on the impact of the user’s writing, such as audience, grammar, and typography, which users find very helpful.
- The scoring system motivates users to improve their job posts and ensures they do not settle for subpar content.
Overall, Textio’s user interface is user-friendly, intuitive, and highly effective in enhancing the quality and inclusivity of written communications.

Textio - Key Features and Functionality
Textio Overview
Textio is an AI-driven writing platform that offers a range of features to enhance and streamline the process of creating various types of content, particularly in the context of hiring and performance management. Here are the main features and how they work:Content Repository and Workflow Management
Textio features a sophisticated document library that allows users to manage their documents efficiently. Documents can be marked as Draft, Shared, or Finished, indicating their stage of completion. This feature ensures that colleagues can collaborate on documents in real-time, and finished documents become read-only to prevent unintended changes. The library also displays the Textio Score and gender tone at the time of publication, which is useful for comparing the document’s effectiveness over time.Automatic Job Type Detection
Textio automatically detects the type of job you are writing about as you type, loading the appropriate guidance and scoring models without the need for manual input. This feature ensures that the language used is optimized for attracting the right candidates for the specific job type.Enhanced Location-Specific Guidance
The platform provides location-specific guidance, adjusting the scoring models and language suggestions based on the job’s location. This ensures that the job descriptions are optimized to attract candidates in different regions, although this feature is currently limited to the US with plans for international expansion.Built-in Grammar Checking and Language Tone Detection
Textio includes built-in grammar checking to ensure the quality of the written content. Additionally, it detects the language tone, helping users to maintain a consistent and appropriate tone in their job listings and other documents.Textio Score and Analytics Dashboard
The Textio Score tool measures the effectiveness of content based on peer-reviewed research and real-world data. This score helps users gauge how well their job listings or other content will perform. The analytics dashboard provides insights into how different phrases and language choices impact the engagement of various audiences.Textio Verified: Performance Enhancements
Textio Verified is a suite of performance enhancements that ensure the content created is accurate, high-quality, and safe. This AI integration vets the content for bias, quality, and safety, eliminating the need for multiple iterations and ensuring that the feedback and content are actionable and unbiased.AI-Powered Performance Reviews
Textio integrates with systems like SAP SuccessFactors to provide AI-powered performance reviews. This integration allows managers to generate personalized, actionable feedback quickly and efficiently. It supports various types of feedback, including upward, downward, peer, and 360 feedback, and helps in improving the quality and completion rates of performance feedback.Customizable Templates and Workflow Management
The platform offers customizable templates and workflow management tools, such as the Textio Flow module, which allows administrators to build team-specific templates and store them in a central library. This feature streamlines the content creation process and ensures consistency across the organization.Bias Mitigation
Textio is designed to mitigate both machine and human bias. It uses a gold-standard approach to developing responsible AI, ensuring that the content generated is free from harmful biases. This is particularly important in creating fair and inclusive job listings and performance feedback.Real-Time Feedback and Suggestions
Textio provides real-time feedback and suggestions to improve the readability and effectiveness of the content. It flags sentences that are too long or complex and can rewrite the input with a single click, ensuring that the feedback is clear and actionable.Conclusion
Overall, Textio leverages AI to streamline the writing process, ensure accuracy and quality, and provide actionable feedback, making it a valuable tool for recruiters, managers, and HR professionals.
Textio - Performance and Accuracy
Performance Enhancements
Textio’s AI is optimized for performance, particularly in generating and refining content such as performance reviews and job posts. It can identify trends, summarize critical themes, and edit drafts to improve clarity, actionability, and relevance.- The platform can trim or expand sections, suggest alternative phrasing, and correct spelling and grammar errors.
- Tools like Textio Verified provide real-time feedback on how clear, actionable, and relevant the writing is, and offer tips for improvement.
Accuracy and Bias Mitigation
Textio places a strong emphasis on accuracy and bias mitigation. The AI is rigorously vetted for accuracy, quality, and safety, ensuring that the content generated is work-safe and high-quality.- It addresses both machine and human bias by guiding users to write clear and actionable feedback that is free from personality comments and other forms of bias.
- For example, if a manager uses soft language or makes personality-based comments, Textio prompts them to be more direct and use specific examples instead.
Specific Use Cases
In the context of performance reviews, Textio helps make the process more objective, consistent, and fair. It provides insights on where issues are, helping managers support their employees more effectively.- For job posts, Textio’s AI optimizes the language to attract a diverse applicant pool, providing real-time data on how different phrases perform with various demographics.
Limitations and Areas for Improvement
Despite its strengths, Textio has some limitations:- Cost Transparency: One of the significant drawbacks is the lack of clear pricing information, which can be frustrating for potential users.
- Language Support: Textio is currently only available in English, which limits its utility for companies that need support in other languages.
- Customer Support: Users have reported disappointing customer service, with limited support hours and insufficient response times.
Engagement and Factual Accuracy
Textio’s AI is engaging because it acts as a co-writer, guiding users to produce high-quality content without the need for constant instructions. It ensures factual accuracy by assessing the context and target audience, delivering content that is relevant and effective. In summary, Textio performs well in generating accurate and unbiased content, particularly in the areas of performance reviews and job posts. However, it faces challenges related to cost transparency, language support, and customer service, which are important areas for improvement.
Textio - Pricing and Plans
Pricing Structure
When considering the pricing structure of Textio, a key point is that the pricing is not standardized and varies based on the specific needs of the organization.Custom Pricing
Textio does not offer predefined pricing tiers or plans that are publicly listed. Instead, the pricing is custom and quotation-based, meaning that the cost is determined on a case-by-case basis depending on the organization’s size, specific requirements, and the features needed.Annual Costs
The annual cost for Textio software can be significant. According to recent data, the average annual cost is around $30,000, with the maximum price reaching up to $130,000. This variability is due to the customized nature of the pricing.Features
Despite the lack of specific pricing tiers, Textio offers a range of features that are included in its augmented writing platform. These features include:- Predictive analytics
- Language tone adjustments
- Comprehensive reporting tools
- Content repository
- Workflow management
- Customizable templates
- Textio Score tool for measuring content effectiveness
- Real-time feedback on language use to ensure inclusivity and impact.
No Free Options
Textio does not offer a free trial or a free version of its software. This means that organizations must engage with Textio directly to receive a quote and understand the full scope of costs involved.Summary
In summary, Textio’s pricing is highly customized and dependent on the organization’s specific needs, with no publicly available fixed pricing plans or free options.
Textio - Integration and Compatibility
Integrations with Hiring and HR Tools
Textio integrates with several prominent Applicant Tracking Systems (ATS) and hiring platforms. For instance, it works with Greenhouse, Workday, iCIMS, Taleo, and SAP SuccessFactors, allowing users to write and post job descriptions directly from these platforms. This integration enables recruiters and managers to use Textio’s inclusive recruiting language guidance and key phrase highlights right within their existing hiring workflows.
Email and Messaging Integrations
Textio also integrates with common email platforms such as Gmail and Microsoft Outlook. This allows users to create and edit documents like job posts and recruiting emails directly within their email clients. Additionally, the Textio for Chrome extension brings these features into performance feedback systems like Workday Performance Management, Lattice, and SAP SuccessFactors, making it easier to provide equitable performance feedback.
Single Sign-On (SSO) and Authentication
For security and convenience, Textio supports Single Sign-On (SSO) through SAML 2.0 providers like AzureAD and Okta. This ensures that users can log in securely without needing to remember multiple passwords. Once SSO is enabled, password-based login is no longer available.
Platform Compatibility
Textio’s web application is compatible with major web browsers including Chrome, Internet Explorer, Firefox, Safari, and Opera. This broad compatibility ensures that users can access and use Textio from various devices and browsers without any issues.
Device and Screen Compatibility
While specific details on device and screen size compatibility are not provided, the nature of Textio as a web-based application suggests it is accessible on a wide range of devices, from desktops to laptops and potentially mobile devices, given its browser compatibility.
Infrastructure and Security
Textio is hosted on Amazon Web Services (AWS), which provides a secure and scalable environment. The platform leverages AWS security features such as VPC, security groups, and network Access Control Lists (ACLs) to ensure the security and integrity of user data.
Conclusion
In summary, Textio’s integrations with various hiring tools, email platforms, and its support for SSO and major web browsers make it a versatile and compatible solution for recruiters, managers, and HR professionals. Its secure hosting on AWS further enhances its reliability and security.

Textio - Customer Support and Resources
Customer Support
Textio provides a customer support center that includes frequently asked questions, although users have noted that this resource is not always satisfactory. Here are the key support channels available:Customer Support Center
Available weekdays from 9 a.m. to 4 p.m. Pacific Time, but users have reported that the support is sometimes inadequate.Phone Support
Customers can reach out via phone at 800-898-1401.Email Support
Support is also available through email at sales@textio.com. However, users have complained about the response time, describing the support as “non-existent” in some cases.Additional Resources
Textio offers a variety of resources to help users get the most out of their platform:Resource Center
The Textio Resource Center is a comprehensive hub that provides practical tips, insights, and educational materials on various topics such as AI, leadership, bias at work, and more. Here, you can find:Webinars
Textio hosts webinars on topics like why top talent quits, the dos and don’ts of writing performance reviews with generative AI, and implementing a people-first culture.Research and Reports
Access archives of Textio’s research studies and industry reports, including their internal DEIB (Diversity, Equity, Inclusion, and Belonging) progress reports.Case Studies
Read about how other companies, such as Duolingo, Nevada County, and T-Mobile, have successfully used Textio to improve their recruiting processes and DEIB initiatives.Courses and Certifications
Textio U offers courses and certifications from inclusion leaders, allowing users to earn certifications and enhance their skills.Feedback and Recruiting Tools
Textio also provides specific tools and features to support its core functions:Feedback Tools
Textio’s feedback system includes real-time guidance, shortcut prompts, and a tone adjuster to help managers give better, bias-free feedback. It also allows for organizing and referencing past feedback.Recruiting Tools
The platform offers tools to create optimized and inclusive recruiting content, such as generating job posts, tracking the appeal of messaging to different generations, and ensuring gender-neutral content. These resources and support options are aimed at helping users optimize their use of Textio and achieve their goals in creating more inclusive and diverse workplaces.
Textio - Pros and Cons
Advantages of Textio
Textio offers several significant advantages, particularly in the areas of recruitment, talent acquisition, and maintaining a diverse and inclusive workplace.Recruitment and Talent Acquisition
Textio is highly effective in optimizing job listings and improving the way companies communicate with candidates. It uses AI and machine learning to suggest inclusive language, helping companies reach a broader and more diverse pool of applicants. This results in more efficient job description writing, reducing the need for back-and-forth communication between teams.Diversity, Equity, and Inclusion (DEIB)
Textio helps mitigate unconscious bias in hiring and throughout the entire employment lifecycle. It analyzes language data to identify problematic patterns and provides metrics to address issues of exclusion and inequity. The platform offers bias interruption programs for both recruitment and performance management, ensuring equitable opportunities for all employees.Performance Management
Textio enhances performance reviews by providing real-time feedback on language use, ensuring that communications are free from bias. It helps managers conduct performance reviews that are actionable and unbiased, promoting professional growth and equitable opportunities for employees. The platform also integrates training and guidance for managers to deliver bias-free feedback.Document Management and Collaboration
Textio features a superpowered document library that allows users to track the status of documents (Draft, Shared, Finished) and collaborate more effectively. It also includes automatic job type detection and enhanced location-specific guidance, making the writing process more efficient.Continuous Improvement
Textio continuously updates its features, predictive models, and bug fixes without requiring any action from users. This ensures that users always have access to the latest and most improved version of the platform.Disadvantages of Textio
While Textio offers many benefits, there are also some notable disadvantages to consider.Lack of Cost Transparency
One of the significant drawbacks is the lack of clear pricing information. Textio does not provide transparent pricing, leaving potential users to guess or contact support for details. This lack of transparency can be frustrating for those evaluating the service.Limited Language Support
Textio is currently only available in English, which can be a significant limitation for companies that operate in multiple languages or have a diverse workforce that prefers other languages.Customer Support Issues
Users have reported dissatisfaction with Textio’s customer support. The support is only available on weekdays from 9 a.m. to 4 p.m. Pacific Time, and users have described the response time as insufficient, calling the support “non-existent.”Limited Customization
Some users have noted that Textio’s templates and features can feel restrictive, especially for companies with unique performance review processes or specific industry needs. This limited customization can make it difficult to align the platform with the company’s existing frameworks. By weighing these advantages and disadvantages, potential users can make an informed decision about whether Textio is the right fit for their needs.
Textio - Comparison with Competitors
When comparing Textio with its competitors in the AI-driven creative tools category, several key features and distinctions become apparent.
Unique Features of Textio
- Bias Mitigation: Textio is particularly renowned for its ability to detect and mitigate demographic biases in language, such as those related to gender, race, and age. It uses large language models and rigorous testing methods to ensure that the generated content is free from bias.
- Performance Reviews and Feedback: Textio stands out with its application in performance reviews, helping managers deliver more confident and constructive feedback. It eliminates unhelpful feedback and saves time on manual review audits.
- Integration and Security: Textio integrates seamlessly with daily work tools, ensuring an easeful experience. It also provides state-of-the-art security measures and anonymous, bias-free outcomes by stripping personal identification information from its content.
Competitors and Alternatives
Ongig
- Bias Detection and Job Descriptions: Ongig is a strong competitor in the job description and bias detection space. It flags various types of biases using an “Exclusionary Words” list and offers inclusive synonyms. Ongig also helps in creating better job descriptions by flagging missing sections and non-compliant content related to pay equity laws.
- Pricing: Ongig’s pricing varies based on the number of job openings, with unlimited user pricing ranging from $17,900 to $219,000 per year.
Grammarly
- Writing Assistance: Grammarly Premium is a popular virtual writing assistant that helps in writing engaging and respectful content. It includes features for suggesting better words, especially for LGBTQIA topics, and offers real-time suggestions to improve language.
- Pricing: Grammarly business offers monthly and annual subscriptions, with prices starting at $25 per member per month for teams of three or more.
Ginger
- Writing and Translation: Ginger is another writing assistant that ensures perfect writing and offers translation in 40 languages, making it suitable for global teams. It integrates with many common apps and has a business version that can support up to 100,000 users.
- Pricing: Ginger’s annual fee is $12.48 per month or $4.99 per month for each member under its Ginger Teams offer.
Centralpoint
- Content Management: Centralpoint is a digital experience platform that offers a wide range of tools for content management, data management, and employee interactions. While it is more comprehensive than Textio in terms of overall business operations, it does not specifically focus on bias mitigation in job descriptions or performance reviews.
Key Differences
- Focus on Bias Mitigation: Textio is uniquely focused on detecting and mitigating biases in language, particularly in job descriptions and performance feedback. This is a critical aspect that sets it apart from more general writing assistants like Grammarly and Ginger.
- Customization and Integration: Textio offers fully customized pricing based on the software features chosen, which can be more flexible for businesses with specific needs. It also integrates well with daily work tools, ensuring a seamless experience.
- Research and Expertise: Textio has been at the forefront of building mindful AI since 2014, with a strong emphasis on research and expertise in linguistics and bias mitigation. This expertise is reflected in its ability to provide high-quality, bias-free content.

Textio - Frequently Asked Questions
Here are some frequently asked questions about Textio, along with detailed responses to each:
What is Textio and how does it work?
Textio is an AI-driven platform that analyzes and improves written content, such as job postings, emails, and other business communications, to attract a diverse pool of candidates. It uses advanced AI technology, including natural language processing (NLP), machine learning, and sentiment analysis, to provide real-time feedback on language and tone. This feedback helps companies optimize their content to be more inclusive and appealing to a wider range of candidates.What technologies does Textio use?
Textio leverages several key technologies:Natural Language Processing (NLP)
To analyze and understand the language used in job postings and other written communications.Machine Learning
To predict the effectiveness of different language choices in attracting diverse candidates.Sentiment Analysis
To ensure the language used is positive, welcoming, and inclusive.How does Textio help in creating inclusive job postings?
Textio helps in creating inclusive job postings by analyzing language patterns that may attract or deter specific groups of people. It provides suggestions for alternative words or phrases that are more inclusive and appealing to a diverse candidate pool. Additionally, Textio’s AI can generate optimized, inclusive, and on-brand job posts, and it ensures that the hiring language is free from bias.Does Textio offer any analytics or performance tracking tools?
Yes, Textio offers analytics tools that allow companies to track the performance of their job postings over time. These tools help companies understand which language patterns are most effective in attracting diverse candidates, enabling them to make data-driven decisions to improve their recruitment efforts.How much does Textio cost?
Textio provides custom pricing for its software, which typically starts at $15,000 annually. The pricing varies based on the size of the organization and the specific features required. There are no free plans available, but companies can request a price quote based on their needs.Does Textio offer any support or training services?
Yes, Textio is supported with various training and support services. These services are designed to help users effectively utilize the platform’s features and ensure they get the most out of their subscription.Can Textio be used for other types of written communications besides job postings?
Yes, Textio can be used for other types of written communications, including emails and performance reviews. It helps organizations create more effective and inclusive business communications across various platforms.How does Textio address bias in its AI-generated content?
Textio has implemented several measures to combat bias in its AI-generated content. It uses bias-detection capabilities that layer on top of the generative output to catch any personality remnants or biases that may sneak through. The platform is trained to recognize both human and AI bias, ensuring that the generated results are safe and inclusive.Is Textio suitable for large organizations?
Yes, Textio is well-suited for large organizations. It has been used by companies such as Johnson & Johnson, Cisco, Hulu, and many others. The platform’s flexibility and custom pricing options make it adaptable to the needs of various-sized organizations.What are the key benefits of using Textio?
The key benefits of using Textio include improved employee engagement, more accurate performance assessments, and a reduction in biased language. Users also appreciate the intuitive interface and the significant impact on the quality of their written communications.
Textio - Conclusion and Recommendation
Final Assessment of Textio
Textio is a highly specialized AI-driven tool that focuses on optimizing workplace communications, particularly in the areas of performance reviews, job postings, and recruitment processes. Here’s a comprehensive look at its benefits, target users, and overall recommendation.Key Benefits
- Inclusive and Effective Communications: Textio uses advanced language analysis and AI-driven insights to ensure that all communications are free from bias and resonate well with diverse audiences. This is particularly beneficial for companies aiming to improve their talent management processes and foster a more equitable workplace.
- Time Efficiency: The tool significantly reduces the time managers spend on drafting, editing, and reviewing employee feedback by turning rough notes or voice memos into high-quality feedback quickly. This allows managers to focus more on strategic decision-making and employee engagement.
- Recruitment Optimization: Textio helps create optimized and inclusive recruiting content, appealing to a wider pool of qualified candidates. It provides features like the Textio Score, which predicts the appeal of job ads to different demographics, and tools to streamline the recruitment process.
- Data Security and Compliance: Textio employs state-of-the-art security measures to protect sensitive business information, ensuring employee confidentiality and compliance with organizational standards.
Who Would Benefit Most
Textio is particularly beneficial for large and medium-sized organizations that are committed to improving their diversity and inclusion initiatives. Here are some key groups that would benefit:- HR and Recruitment Teams: These teams can leverage Textio to create inclusive job postings, attract diverse talent, and streamline the hiring process.
- Managers and Supervisors: By using Textio, managers can generate high-quality, bias-free feedback quickly, which enhances employee engagement and performance assessments.
- Diverse and Global Workforces: Companies with diverse workforces will find Textio valuable in ensuring that their communications are inclusive and resonate well across different demographics and geographic regions.
Overall Recommendation
Textio is a valuable tool for any organization looking to enhance the inclusivity and effectiveness of their workplace communications. Here are some points to consider:- Cost: While Textio does not offer a free plan or trial, its custom pricing is based on the size of the organization and the specific features required. This flexibility can be beneficial for businesses looking to integrate it into their existing workflows.
- Integration: Textio seamlessly integrates with various daily business tools, making it easy to fit into existing workflows without disrupting current processes.
- Impact: The tool has been praised for its intuitive interface and significant impact on the quality of written communications. Companies like Nvidia, McDonald’s, and Johnson & Johnson have already seen benefits from using Textio.