
Apptivo - Detailed Review
Customer Service Tools

Apptivo - Product Overview
Apptivo Overview
Apptivo is a comprehensive cloud-based suite of over 50 integrated business applications, making it a versatile tool in the customer service and business management landscape.Primary Function
Apptivo’s primary function is to streamline and integrate various business operations, including customer relationship management (CRM), sales, marketing, project management, customer service, and finance. This integration allows businesses to manage different tasks and workflows from a single platform, enhancing efficiency and reducing errors.Target Audience
Apptivo is designed for businesses of all sizes, from small startups to larger enterprises. It is particularly useful for companies looking to centralize their customer data, automate marketing and sales processes, and improve overall business workflow.Key Features
Customer Management
The Apptivo Customers App allows businesses to store and manage all customer data in one central place. It enables the creation of new customers through various methods, including manual entry, email capture, CSV import, and API integration. The app also offers customizable email templates and integration with G Suite for seamless customer data syncing.Target Management
The Targets App helps businesses create and manage marketing lists by collecting contact data from various apps into a single target list. It features automatic generation of target lists based on custom criteria and integrates closely with the Campaigns App to launch marketing campaigns efficiently.Contact Center
Apptivo’s Contact Center application enables businesses to interact with customers via calls and text messages from any device. Key features include an interactive voice response (IVR) system, call conferencing, automated call forwarding, and a messaging dashboard. The app also provides detailed analytics and reporting to monitor agent performance and customer interactions.Integration and Customization
Apptivo applications are highly integrated, allowing seamless transitions between different business functions such as sales leads, quotes, projects, and invoices. The platform offers unlimited customization options, enabling businesses to create custom sections and fields to collect specific customer data. This flexibility ensures that the system can be adapted to meet the unique needs of each business.Reporting and Analytics
Apptivo provides comprehensive reporting features across its applications. Businesses can generate reports on customer data, target lists, and contact center activities, which can be filtered, sorted, and exported for further analysis. These reports help in making informed decisions and improving business productivity.Conclusion
In summary, Apptivo is a powerful tool for businesses seeking to streamline their operations, enhance customer management, and improve overall efficiency through its integrated and customizable suite of applications.
Apptivo - User Interface and Experience
User Interface of Apptivo
The user interface of Apptivo, particularly in its customer service and CRM tools, is designed to be intuitive and user-friendly. Here are some key aspects of its interface and user experience:
Intuitive Interface
Apptivo boasts an easy-to-use interface that saves time and ensures a smooth user experience. Users have praised the software for its simplicity, making it a valuable asset even for solo entrepreneurs or small businesses.
Customization and Flexibility
Apptivo allows for significant customization to fit the specific needs of a business. Users can create custom sections and fields, share customer data across various apps, and select the fields they want to view in different layouts. This flexibility ensures that the software adapts to the business rather than the other way around.
Integration with Other Tools
Apptivo integrates seamlessly with other applications, including G Suite, which helps in syncing customer data and keeping all updates in one place. This integration extends to other business needs such as invoicing, proposal generation, and prospect management, all within a single interface.
Email and Communication Tools
The software includes features like customizable email templates, which reduce the time spent on designing emails. It also offers a messaging dashboard for managing text messages and provides real-time notifications for incoming messages. This helps in maintaining strong customer relationships through consistent and timely communication.
Reporting and Analytics
Apptivo allows users to generate reports on customer data, call logs, and text messages. These reports help in tracking performance, analyzing results, and making informed decisions to increase productivity. The detailed dashboards provide real-time analytics, enabling personalized focus on each customer interaction.
Support and Accessibility
Users have praised Apptivo’s support staff for their prompt and helpful assistance. The software is cloud-based, making it accessible from anywhere, including mobile devices. While some users have noted minor limitations in mobile functionality and certain features, the overall support from Apptivo’s technical team is highly regarded.
Learning Curve
While Apptivo is generally easy to use, some users have mentioned that it can be difficult to navigate if you are unfamiliar with the system. However, the support provided by Apptivo helps in overcoming these initial challenges. With a little upfront customization, users can make the software straightforward and intuitive for their specific business operations.
Summary
In summary, Apptivo’s user interface is designed to be user-friendly, highly customizable, and integrated with various tools to enhance customer service and overall business management. The ease of use and strong support make it a valuable tool for businesses of different sizes.

Apptivo - Key Features and Functionality
Integrating AI-Driven Customer Service Tools with Apptivo CRM
When integrating AI-driven customer service tools with Apptivo CRM, several key features and functionalities stand out, particularly when enhanced by third-party AI chatbot solutions.Advanced Natural Language Processing (NLP)
AI-powered chatbots, such as those from Copilot.Live, leverage advanced NLP to understand and interpret human language. This allows the chatbots to analyze the structure and meaning of text inputs, generating responses that mimic natural human conversation. This feature enhances the user experience by providing accurate and contextually appropriate responses, making customer interactions more efficient and personalized.Automated Lead Generation
Chatbots integrated with Apptivo CRM can automate the lead generation process. They initiate conversations with website visitors or social media users, qualify leads based on predefined criteria, and collect relevant information. This automation streamlines the initial stages of the sales process, freeing up human resources for more strategic tasks and ensuring consistent lead generation around the clock.Personalized Customer Interactions
AI-driven chatbots use data and insights from CRM records to provide customized recommendations, responses, and support. By analyzing past interactions, purchase history, and demographic information, these chatbots can offer relevant suggestions and address specific inquiries, enhancing customer satisfaction and fostering loyalty.Automated Reporting and Analytics
These chatbots generate detailed reports on customer interactions, chatbot performance, and overall engagement. These reports help businesses track progress, identify areas for improvement, and demonstrate the impact of the chatbot on their operations. This data-driven approach enables informed business decisions and improved customer service strategies.Seamless CRM Updates
Chatbots can automatically update customer records in Apptivo CRM based on interactions. This ensures that CRM data is always current and accurate, reducing manual data entry and improving overall efficiency. This feature keeps the CRM system synchronized with real-time customer interactions.Context-Aware Responses
AI chatbots can understand and respond based on the context of the conversation or user interaction. By analyzing previous interactions, current session details, and CRM data, the chatbots deliver more accurate and helpful information, making interactions more seamless and intuitive.Automated Task Reminders and Notifications
Chatbots set up automated notifications for important events and deadlines within the CRM. This feature ensures that follow-ups, appointments, and other critical tasks are not overlooked, enhancing productivity and accountability within teams.Secure Data Handling
AI chatbots ensure that customer data is handled safely by using advanced cryptographic algorithms for data encryption. This aligns with industry standards and regulations such as GDPR, safeguarding customer privacy and fostering trust.Multi-Channel Support
Platforms like BotPenguin integrate with Apptivo to provide omni-channel support, enabling two-way communication with customers via multiple channels such as live chat, WhatsApp, and Facebook. This ensures that customers can interact with the business through their preferred channels.24/7 Availability and Automated Scheduling
Integrations with AI virtual assistants like Goodcall ensure 24/7 availability for customer inquiries. These assistants can handle customer interactions and direct them to the appropriate Apptivo modules. They also automate scheduling and manage calendars, ensuring seamless customer interaction and real-time information access.Real-Time Information Access
AI integrations can fetch real-time customer information, order status, and other relevant data from Apptivo’s API. This provides accurate and timely responses to customer queries, enhancing the overall customer service experience.Conclusion
By integrating these AI-driven features into Apptivo CRM, businesses can significantly enhance their customer service operations, improve efficiency, and provide a more personalized and responsive experience for their customers.
Apptivo - Performance and Accuracy
When Evaluating Apptivo’s Performance in Customer Service Tools
When evaluating the performance and accuracy of Apptivo in the Customer Service Tools AI-driven product category, several key aspects come into focus.
AI-Driven Customer Insights and Automation
Apptivo integrates well with AI-driven solutions, such as the chatbots provided by Copilot.Live. These chatbots use advanced natural language processing (NLP) to provide deep insights into customer behavior and preferences. This allows for personalized and human-friendly interactions, enhancing customer engagement and satisfaction. The chatbots can automatically update customer records in Apptivo CRM, ensuring that the data remains current and accurate, which is crucial for maintaining high accuracy in customer service operations.
Reporting and Analytics
Apptivo offers comprehensive reporting tools that allow businesses to gain insights into various aspects of their operations, including customer support. The flexibility of these reporting tools enables detailed examinations of operations, helping businesses identify efficiencies, track progress, and make data-informed decisions. Customizable reports and dashboards can be integrated with data from different apps within the platform, providing a unified analysis and enhancing the accuracy of business insights.
Workflow Automation and Efficiency
Apptivo’s CRM platform includes features such as automated workflows, schedule reports, and quote management, which help streamline customer interactions and data management. For instance, the round robin lead assignment tool ensures balanced lead allocation, and automated reports keep the sales team updated on opportunities and performance metrics. These automations improve the efficiency and accuracy of customer service processes by reducing manual errors and ensuring timely follow-ups.
Customer Data Management
The Apptivo Customers App is designed to manage customer data effectively. It allows businesses to store and manage all customer information in one central place, import customer data in bulk, and receive notifications for significant events. Customizable email templates and integration with G Suite further enhance the accuracy and efficiency of customer communication. This centralized management ensures that customer data is accurate and up-to-date, which is essential for providing accurate and personalized customer service.
Limitations and Areas for Improvement
While Apptivo offers a scalable and customizable CRM solution, there are some areas where it could improve:
Initial Setup
The initial setup of Apptivo can be challenging due to the breadth of customization options available. This might require some time and effort to get everything configured correctly.
Third-Party Integrations
Although Apptivo has a strong app structure, it could benefit from more third-party integrations to expand its functionality and compatibility with other business tools.
Free Starter Plan
The free starter plan offered by Apptivo is limited compared to some of its competitors, which might restrict its appeal for very small businesses or those on a tight budget.
Conclusion
In summary, Apptivo performs well in the Customer Service Tools AI-driven product category by providing accurate and personalized customer interactions through its integrated AI solutions, comprehensive reporting tools, and efficient workflow automations. However, it may require some initial setup effort and could benefit from additional third-party integrations.

Apptivo - Pricing and Plans
Apptivo Pricing Plans
Apptivo offers a variety of pricing plans to cater to different business needs, especially in the context of customer service and CRM tools. Here’s a breakdown of their pricing structure and the features included in each plan:
Free Plan (Standard Plan)
- Cost: Free for life, suitable for small businesses or startups.
- Features: Includes basic CRM functionalities, contact management, task management, and 500 MB of storage. You can create up to 3 users, store 500 MB of document attachments, and create unlimited contacts, customers, and other data. Standard email support is also included.
Lite Plan
- Cost: $15 per user per month (or $8 per user per month when billed annually).
- Features: This plan is designed for small sales teams and includes up to 18 Apptivo apps. It offers sales, marketing, and analytics features, custom reporting, lead management, and email templates. The storage limit is 1 GB per user. Integrations are not available in this plan.
Premium Plan
- Cost: $25 per user per month (or $12 per user per month when billed annually).
- Features: Suitable for fast-growing teams, this plan includes all the features from the Lite plan plus advanced reporting, third-party integrations (such as Dropbox, PayPal, Slack, QuickBooks, and G Suite), and customizable dashboards. Storage is 3 GB per user.
Ultimate Plan
- Cost: $40 per user per month (or $20 per user per month when billed annually).
- Features: This plan is for large teams and includes all the features from the Premium plan, plus automation and integrations, priority support, and advanced security options. Storage is 10 GB per user.
Enterprise Plan
- Cost: Custom pricing based on the specific needs of the business.
- Features: This plan includes all the features from the Ultimate plan, plus unlimited storage, custom integrations, and dedicated account management. It is best for enterprise organizations that require complex integrations.
Additional Notes
- Billing Options: Apptivo offers both monthly and annual billing options, with generally lower prices for annual billing.
- Free Trial: A 30-day free trial is available for all paid plans.
- Upgrades: You can switch plans anytime as your business needs grow.
This structure allows businesses to choose a plan that fits their specific needs and budget, with the flexibility to upgrade as their requirements change.

Apptivo - Integration and Compatibility
Apptivo Overview
Apptivo, a comprehensive cloud suite of business applications, offers extensive integration capabilities and broad compatibility across various platforms and devices, making it a versatile tool for managing business operations.Integrations with Third-Party Applications
Apptivo integrates seamlessly with a wide range of third-party applications to enhance its functionality. Here are some key integrations:G Suite for Business
Apptivo has a deep integration with G Suite, allowing for two-way sync of contacts, calendars, and tasks. You can also attach Google Documents directly to records within Apptivo.Payment Gateways
Apptivo supports integration with payment gateways like PayPal, Authorize.net, and Zipmark, enabling businesses to collect online payments efficiently.Dropbox
Users can integrate their Dropbox accounts with Apptivo, allowing them to attach documents to records or store them in the Documents App.Office365, Slack, QuickBooks, and Xero
Apptivo also integrates with Office365, Slack, QuickBooks, and Xero, among others, to provide a unified ecosystem for managing emails, tasks, events, and financial data.API Integration
For more customized integrations, Apptivo offers a RESTful API that allows developers to read and write data within the Apptivo platform. This API is HTTP-based, uses JSON for data exchange, and supports up to 20,000 requests per user per day. It enables the creation of new sales leads, modification of marketing targets, management of jobs and candidates, and more.Compatibility Across Devices and Platforms
Apptivo is highly compatible across various devices and platforms:Mobile Access
Apptivo is accessible through all mobile phones using mobile browsers, ensuring that you can manage your business on the go.Browser Compatibility
The platform works seamlessly with major web browsers such as Firefox, Chrome, Safari, and Internet Explorer.Cloud-Based
Being a 100% cloud-based solution, Apptivo can be accessed from any device with an internet connection, making it highly flexible and convenient.Additional Features
Apptivo’s integration and compatibility extend to its CRM and other business applications. For instance, the CRM software allows for the automation of sales processes, integration with webforms to capture leads, and the use of triggers for automated actions based on specific criteria.Conclusion
In summary, Apptivo’s extensive integration capabilities and broad compatibility make it an excellent choice for businesses looking to streamline their operations and enhance productivity across multiple platforms and devices.
Apptivo - Customer Support and Resources
Customer Support Options
24/7 Support
Apptivo provides round-the-clock customer support through various channels. Users can access support via live chat, phone, or email. This ensures that any queries or issues are addressed promptly, regardless of the time.
Chatbot
Upon logging into your user account, you will find a chatbot at the lower bottom of the page. This chatbot allows you to select your preferred mode of communication, whether it be chat or a call, to connect with the customer support team.
Premium Support
For users who require more specialized support, Apptivo offers premium support options. This can include dedicated support for more complex issues or priority assistance.
Additional Resources
Knowledge Base
Apptivo has an extensive knowledge base on their website, featuring helpful articles, tutorials, and FAQs. This resource helps users find answers to common questions and troubleshoot issues on their own.
Email Notifications and Alerts
The system provides email notifications for significant events, such as customer creation or updates to customer records, ensuring you stay informed and up-to-date.
Reporting and Analytics
Apptivo’s customer service tools include features like SLA management, SLA reporting, and custom exportable reports. These tools help in managing and analyzing customer service performance effectively.
Integration with Other Tools
Apptivo integrates with popular tools like Gmail, Office 365, Quickbooks, Xero, and Zapier, as well as offering an open API for custom integrations. This integration capability enhances the overall functionality of the customer service tools.
Training and Onboarding
Setup Wizards
Apptivo provides user-friendly setup wizards that make it straightforward to set up the system. Most businesses can go live within a few days to a couple of weeks.
Free Trial and Demo
Apptivo offers a 30-day free trial with access to all features and apps, allowing users to test the system before committing. Additionally, they provide a one-to-one demo session to explain how to use Apptivo for your business.
These resources and support options are designed to help users efficiently manage their customer service operations and address any issues that may arise.

Apptivo - Pros and Cons
When Considering Apptivo as a Customer Service Tool
When considering Apptivo as a Customer Service tool, especially in the context of AI-driven products, here are some key advantages and disadvantages to be aware of:
Advantages
Variety of Functionalities
Variety of Functionalities: Apptivo offers a wide range of features, including CRM, project management, invoicing, and inventory management. This versatility can be highly beneficial for businesses that need multiple functionalities in one platform.
Affordable Pricing
Affordable Pricing: Apptivo is recognized for its reasonable pricing, making it a cost-effective option for small to medium-sized businesses looking for a comprehensive CRM solution.
No Long-Term Commitment
No Long-Term Commitment: Users are not locked into long-term contracts, allowing them to test the software before making a long-term investment.
Professional Implementation Service
Professional Implementation Service: Apptivo provides a professional implementation service, which can be very useful for businesses that need assistance in setting up and implementing the software.
Customization Potential
Customization Potential: Although the setup process can be time-consuming, Apptivo offers a degree of customization, which can be advantageous for businesses needing a tailored CRM solution.
Integration Capabilities
Integration Capabilities: Apptivo can integrate with AI tools like Goodcall and Copilot.Live, enhancing business operations through automated scheduling, real-time information access, and seamless customer interactions.
Disadvantages
Slow and Buggy Platform
Slow and Buggy Platform: Users have reported encountering several bugs and a slow platform, which can hinder productivity and efficiency.
Inconsistent Support
Inconsistent Support: Apptivo’s customer support has been reported as inconsistent, causing frustration and dissatisfaction among users.
Unresponsive Customer Service
Unresponsive Customer Service: There have been issues with unresponsive customer service, particularly regarding billing problems, leading to ongoing charges even after discontinuing the service.
No Refunds
No Refunds: Despite user dissatisfaction, Apptivo does not offer refunds, which can result in financial loss for users.
Poor User Interface
Poor User Interface: The user interface of Apptivo has been described as subpar, unattractive, and disorganized, making it difficult to navigate and use.
These points highlight the dual nature of Apptivo: while it offers a broad range of functionalities and is cost-effective, it also has significant drawbacks related to performance, support, and user experience.

Apptivo - Comparison with Competitors
Apptivo’s Customer Service Capabilities
Apptivo, while primarily a CRM solution, offers several tools that can be utilized for customer service. Here are some key features:Lead and Contact Management
Apptivo allows for the management of leads and contacts, which can be crucial for customer service teams in tracking and engaging with customers.Automated Workflows
Apptivo enables the automation of various sales and customer service tasks, including report scheduling and email notifications, which can help in maintaining consistent communication with customers.Territory Management
This feature helps in assigning leads and customers to specific geographic or demographic territories, ensuring that customer service efforts are targeted and efficient.Integration with Other Apps
Apptivo integrates with various applications, including those for opportunities, invoices, and estimates, which can streamline customer service processes. However, Apptivo does not have specific AI-driven customer service tools built into its platform.Competitors with AI-Driven Customer Service Tools
Freshdesk
Freshdesk is a notable competitor that integrates AI into its customer service platform. Here are some of its AI features:Freddy AI
A chatbot for customer self-service.Auto-triage
Automatically categorizes and assigns tickets.Predictive Support
Suggests solutions based on past tickets.Agent Assist
Provides context and recommends responses to agents. Freshdesk’s AI features are available on its Growth plan and above, starting at $15/agent/month.Tidio
Tidio offers AI customer service software with a bot called Lyro AI. Key features include:Detecting Frequently Asked Questions
Automates replies to common queries.Identifying Support Opportunities
Recognizes user behavior to make relevant sales recommendations.Reply Assistant and Smart Views
Enhances customer service efficiency.24/7 Customer Service
Provides continuous support through automated responses. Tidio’s plans start with a free option, and the Lyro AI bot is accessible with various pricing tiers, including a Communicator plan at $25 per seat/month.Zendesk
Zendesk, another competitor, also incorporates AI into its customer service platform. While the specific AI features are not detailed in the provided sources, Zendesk is known for its comprehensive customer service solutions, including chatbots and automated ticketing systems.Potential Alternatives
If you are looking for alternatives to Apptivo with a stronger focus on AI-driven customer service, here are some options:Insightly CRM
While Insightly is more focused on CRM and project management, it lacks the specific AI-driven customer service tools that Freshdesk or Tidio offer. However, it has strong workflow automation and email management features that can support customer service efforts.Zoho CRM
Zoho CRM has some automation features but does not specifically highlight AI-driven customer service tools. It is a more general CRM solution that might require additional integrations for advanced customer service needs. In summary, if AI-driven customer service tools are a priority, Freshdesk and Tidio stand out as stronger alternatives to Apptivo. These platforms offer specific AI features that can enhance customer service efficiency and satisfaction. However, Apptivo remains a solid choice for overall CRM and business management needs, especially if you are looking for a comprehensive suite of tools for lead management, territory management, and workflow automation.
Apptivo - Frequently Asked Questions
1. What is Apptivo and what does it offer?
Apptivo is a comprehensive CRM (Customer Relationship Management) system that offers a wide range of tools to manage customer relationships, sales, marketing, and customer service. It includes applications such as customer management, opportunity tracking, help desk software, and more, all integrated into a single platform.
2. How can I add new customers to Apptivo?
You can add new customers to Apptivo through various methods. These include manually entering customer data, capturing customers automatically from emails, importing customers from a CSV spreadsheet, or using API integration. This flexibility allows you to manage your customer database efficiently.
3. Does Apptivo offer email templates and notifications?
Yes, Apptivo provides customizable email templates that help you send out emails with predefined formats, saving time and effort. Additionally, you can set up email notifications for significant events such as customer creation and updates to customer records.
4. Can Apptivo integrate with other applications and services?
Apptivo integrates seamlessly with various applications, including G Suite, allowing you to sync customers between Apptivo and G Suite. It also supports API integration, enabling you to connect with other external tools and services.
5. How does Apptivo handle customer service and support?
Apptivo offers a web help desk software that includes features like email-to-case auto-response, service-level agreement (SLA) management, and ticket management. This helps in delivering stellar customer service by keeping track of all open and closed tickets and ensuring timely responses to customer inquiries.
6. Does Apptivo support AI-driven chatbots for customer interactions?
Yes, Apptivo can be enhanced with AI-driven chatbots from Copilot.Live. These chatbots use advanced natural language processing (NLP) to provide personalized customer interactions, automate routine tasks, and offer deep insights into customer behavior and preferences.
7. Can I customize the Apptivo interface and fields according to my business needs?
Apptivo allows for unlimited customization. You can create custom sections and fields, share customer data across various apps, and select the fields you want to view in different layouts. This flexibility helps you collect and manage all the customer data you need.
8. Is Apptivo compatible with multiple languages and browsers?
Apptivo supports data entry in any language, although the field prompts and content are available only in English. It is compatible with browsers like Firefox, Chrome, Safari, and Internet Explorer. However, there may be a lag between new browser releases and Apptivo certification.
9. How does Apptivo handle bug reports and fixes?
If you report a bug, it will be assigned a priority and addressed in subsequent releases. You do not need to pay specifically for bug fixes, although issues reported by Premium customers receive higher priority.
10. Does Apptivo ensure data security and GDPR compliance?
Yes, Apptivo ensures data security and GDPR compliance. The Copilot.Live chatbots integrated with Apptivo adhere to GDPR guidelines, securing personal data, obtaining consent for data collection, and providing data transparency.
