
Google Forms - Detailed Review
Customer Service Tools

Google Forms - Product Overview
Google Forms Overview
Google Forms is a versatile and user-friendly tool within the Google Workspace suite, designed to help users create and manage online forms, surveys, and quizzes with ease.Primary Function
Google Forms is primarily used for collecting data through various types of questions and formats. It allows users to create surveys, quizzes, and forms that can be shared with others to gather feedback, conduct market research, plan events, and more.Target Audience
The target audience for Google Forms is diverse and includes:- Educators looking to create quizzes and assessments for their students.
- Businesses aiming to collect customer feedback or conduct market research.
- Event planners needing to manage RSVPs and gather information from attendees.
- Anyone requiring a simple and effective way to gather data from a group of people.
Key Features
Question Types and Media
Google Forms offers a variety of question types, including multiple choice, short answer, long answer, and more. Users can also add images, videos, and conditional logic to their forms to make them more engaging and relevant.Sections and Organization
Forms can be organized into sections, each with its own heading, which helps in making long forms more manageable and user-friendly.Collaboration and Sharing
Users can share their forms with collaborators, allowing multiple people to edit and manage the form simultaneously. Responses can be collected and analyzed in real-time, with the option to store data in Google Sheets for further analysis.AI Integration
Google Forms now includes AI capabilities that allow users to generate forms using AI. By entering a prompt, the AI can create well-formulated questions and suitable question types, though it currently has limitations such as not supporting sections, skip logic, or generating quizzes with the quiz feature toggled on.Real-Time Analysis
Google Forms enables users to view and analyze responses in real-time, providing charts and the ability to export data to Google Sheets for deeper analysis.Conclusion
In summary, Google Forms is a powerful, easy-to-use tool that caters to a wide range of needs, from education and business to event planning, making it an invaluable asset in the Customer Service Tools category.
Google Forms - User Interface and Experience
User Interface Overview
The user interface of Google Forms is renowned for its simplicity and ease of use, making it an excellent tool for creating surveys, questionnaires, and quizzes.Ease of Use
Google Forms features an intuitive and straightforward design that allows users to create forms quickly without needing advanced technical skills. The interface is user-friendly, both for the creator and the respondent, making it easy to create, edit, and share forms.Customization Options
While Google Forms offers several customization options, they are somewhat limited. You can choose from various question types such as short answer, paragraph, multiple choice, checkboxes, dropdown, linear scale, grid, date, and time. Additionally, you can add images and videos to the questions and answer options to make the form more engaging.Visual Customization
Users can select themes to align with their brand or preference, which helps in setting the right tone for the form. You can also customize the appearance by changing the text style, choosing a background color, and adding a custom header image. However, the options for font styles and colors are limited, and there is no flexibility to change font types.Organization and Structure
Google Forms allows you to structure your form using sections, which enhances the navigational flow and makes the form easier to fill out. This organized approach guides respondents through the form in a logical and smooth manner.Real-Time Collaboration and Sharing
As part of Google Workspace, Google Forms supports real-time collaboration, enabling multiple users to work on the same form simultaneously. Sharing forms is also straightforward, with options to send via email, a link, or even embed on a website.Data Organization and Analysis
Responses to Google Forms are collected in real-time and can be viewed in summary form or in detail. The data can also be automatically exported to Google Sheets for further analysis, which is a significant advantage for data management.Accessibility
Google Forms is accessible from any device with an internet connection, making it convenient for respondents to provide feedback from anywhere. This accessibility enhances the overall user experience by ensuring that the form can be filled out on various devices without any issues.Overall User Experience
The overall user experience of Google Forms is positive due to its simplicity and ease of use. It ensures that forms are functional and easy to fill out, which is crucial for maintaining respondent engagement. However, for those seeking deeper design customization and more advanced features, Google Forms might fall short, and alternatives like SurveySparrow or Paperform could be considered.
Google Forms - Key Features and Functionality
Google Forms Overview
Google Forms is a versatile and user-friendly cloud-based questionnaire and survey software that offers a range of features and functionalities, making it an excellent tool in the Customer Service Tools category, especially when integrated with AI.Cloud-Based and Real-Time Collaboration
Google Forms is a cloud app, meaning you can create, edit, and manage your forms from any device with an internet connection. This eliminates the need for additional software installations and saves storage space on your hard drive. It also supports real-time collaboration, allowing multiple users to work on the same form simultaneously.Templates and Customization
Google Forms provides a variety of templates categorized into Work, Personal, and Education, which can save you time when creating forms. You can also create your own custom templates and save them for future use. The customization options include changing themes, background colors, adding images, and adjusting font styles.Auto-Save Feature
The auto-save feature ensures that your work is saved automatically, preventing data loss in case of internet disruptions or computer shutdowns. This feature eliminates the need for manual saving, making the process more efficient.Field Types and Validation
Google Forms offers 12 different field types, including Short Answer, Paragraph, Multiple Choice, Checkboxes, Drop-down, Linear Scale, Multiple Choice Grid, Date, Time, Image, and Video. You can set validations for these fields to ensure you receive the expected types of answers. For example, you can validate the length of answers or use regular expressions.Conditional Logic
Conditional logic, or logic branching, allows you to direct respondents to specific questions or sections based on their previous answers. This feature is particularly useful for making the form more relevant and efficient for the respondents. It is available for multiple-choice and dropdown-type questions.Pre-Filled Links
You can generate pre-filled links for your forms, which can be particularly useful in multi-form workflows or when some fields need to be pre-populated with known information. This feature saves time for respondents and ensures consistency in the data collected.Integration with Google Sheets
Google Forms allows you to link your form responses directly to a Google Sheets spreadsheet. This integration enables you to manage and analyze the data more effectively, providing a clear and organized view of the responses.AI Integration via Zapier
Google Forms can be integrated with AI models like OpenAI (GPT-4, DALL-E, Whisper) and One AI using Zapier. This integration does not require any coding skills and can be set up in minutes. Here are some key AI-related features:Triggering AI Actions
You can set up triggers in Google Forms to initiate various AI actions, such as generating text with GPT-4, creating images with DALL-E, or processing audio inputs with Whisper, based on form submissions.Customizing AI Responses
You can customize AI-generated text or other outputs by mapping specific fields from your Google Form to parameters that influence the AI model’s output. This ensures that each form submission yields customized AI responses.Multiple AI Models
It is possible to trigger multiple AI models simultaneously from a single form submission, allowing for comprehensive automation of tasks such as text generation, image creation, and sentiment analysis.Error Handling and Notifications
For integrations with AI models, you can set up error notifications to alert you when a process fails. This helps in quickly identifying and addressing any issues related to the triggers or AI actions.Conclusion
In summary, Google Forms is a powerful tool that combines ease of use, real-time collaboration, and advanced features like conditional logic and AI integration, making it an excellent choice for creating and managing forms efficiently.
Google Forms - Performance and Accuracy
Performance and Accuracy of Google Forms in Customer Service Tools
When evaluating the performance and accuracy of Google Forms in the context of customer service tools, particularly those involving AI-driven processes, there are several key points and limitations to consider.Design and Customization Limitations
Google Forms has limited design and customization options, which can be a significant drawback. While you can change the color scheme, add logos, and adjust the layout, the overall design capabilities are relatively restricted. This limitation makes it challenging to align the form’s design with your organization’s branding or to create a visually appealing and cohesive user experience.Question Types and Conditional Logic
Google Forms supports a limited range of question types and lacks advanced conditional logic options. This can restrict the complexity and functionality of your surveys or forms. For example, creating forms with dynamic question flows or personalized experiences is more difficult due to these limitations.Data Management and Analysis
Analyzing Google Forms responses can be overwhelming, especially with large datasets. The process of compiling and analyzing feedback is time-consuming and laborious. For instance, in performance reviews, you need to gather feedback from multiple sources, compile the results into a single report, and ensure there are no errors. This process is prone to mistakes and requires significant manual effort.Access Control and Submission Management
Google Forms offers basic options for controlling access and limiting submissions, but these features can be restrictive and difficult to manage. This is particularly challenging for high-traffic forms or those handling sensitive information. Additional tools or integrations may be necessary to extend the functionality and manage data effectively.Integration Capabilities
The integration capabilities of Google Forms are limited. While it can connect with Google Sheets or Google Calendar, it may not be sufficient for users who need to connect their forms with other software or platforms. This limitation can be a significant drawback for organizations relying on a suite of tools to manage their operations.Managerial Burden and Response Rates
Using Google Forms for performance reviews or other feedback processes can lead to managerial burnout. Managers have to manage multiple form links, send reminders, and ensure responses are collected, which can be time-consuming and lead to a decline in response rates.Automation and AI Integration
To overcome some of these limitations, integrating Google Forms with AI-powered tools can be beneficial. For example, using Zenphi allows for automated analysis of Google Forms responses, generating documents from templates, and streamlining the process to deliver actionable insights quickly.Conclusion
While Google Forms is a simple and intuitive tool for creating surveys and forms, it has several limitations that affect its performance and accuracy in more complex applications, such as customer service tools and performance management. These include design limitations, restricted question types, cumbersome data management, and limited integration capabilities. To enhance the functionality and accuracy of Google Forms, users often need to rely on additional tools and integrations.
Google Forms - Pricing and Plans
Google Forms – Free Version
Google Forms is completely free to use. You only need a Google Account, which is also free, to access and use Google Forms. This free version allows you to create forms, surveys, quizzes, and more without any cost. It includes features such as various question types, basic conditional logic, and integration with other Google apps like Google Sheets for response collection.
Google Workspace Plans
While Google Forms itself is free, businesses may need additional features and capabilities that are available through Google Workspace plans. Here are the different tiers and their associated features:
Business Starter
- Price: $6/user per month
- Storage: 30 GB per user
- Features: Includes core Google services like Gmail, Google Drive, Google Docs, Google Sheets, and Google Slides. This plan is suitable for small businesses or startups with basic collaboration needs.
Business Standard
- Price: $12/user per month
- Storage: 2 TB per user
- Features: In addition to the core services, this plan offers enhanced meeting capabilities in Google Meet, extra security and admin controls, and custom branding for documents and form templates. It also includes shared drives for team collaboration.
Business Plus
- Price: $18/user per month
- Storage: 5 TB per user
- Features: This plan includes all the features from the Business Standard plan, with additional security, compliance, and data analysis capabilities. It is ideal for growing businesses that need more storage and better security features.
Enterprise
- Price: Custom pricing
- Storage: Customizable and scalable
- Features: This plan is designed for very large enterprises or those with the most stringent security, compliance, and data analysis requirements. It includes all the features from the lower plans plus additional advanced features.
In summary, Google Forms itself is free and accessible with any Google Account, but businesses can opt for Google Workspace plans to access additional features that enhance collaboration, security, and storage capabilities.

Google Forms - Integration and Compatibility
Google Forms Overview
Google Forms is a versatile and integrated tool within the Google Workspace suite, offering seamless connections with various other applications and ensuring broad compatibility across different platforms and devices.
Integration with Other Tools
Google Forms integrates effortlessly with several popular apps and services, enhancing its functionality and usability. Here are some key integrations:
- Google Sheets: Responses from Google Forms can be automatically saved to Google Sheets, allowing for real-time data collection and analysis. This integration enables historical record-keeping, version control, and collaborative work on the data.
- Gmail: You can set up automated emails to be sent via Gmail for new form submissions, keeping you or your team informed promptly.
- Slack: Form responses can be shared directly in Slack channels, facilitating team communication and collaboration.
- Trello and Asana: New form responses can trigger the creation of Trello cards or Asana tasks, helping in project management and task assignment.
- Google Drive: Forms can be stored and managed within Google Drive, ensuring easy access and backup of your data.
- Google Calendar: You can create Google Calendar events based on new form submissions, which is useful for scheduling follow-ups or meetings.
- Other Integrations: Google Forms can also be integrated with tools like Notion, ClickUp, and more through services like Zapier, which allows for automation of various workflows without requiring any coding.
Compatibility Across Platforms and Devices
Google Forms is highly compatible across a range of devices and platforms:
- Multi-Device Compatibility: Forms are accessible and user-friendly on various devices, including laptops, smartphones, and tablets. This ensures that respondents can fill out forms comfortably from any device.
- Browser Compatibility: Google Forms works with most modern browsers, provided cookies and JavaScript are enabled. For the best experience, it is recommended to use one of the two most recent browser versions.
- Operating System Compatibility: You can use Google Forms on Windows, macOS, and Linux operating systems through compatible browsers. There are no specific restrictions on using Google Forms on these platforms as long as the browser requirements are met.
Additional Features and Extensions
Google Forms also supports various add-ons and extensions that can enhance its functionality. These add-ons can help in constructing new surveys, establishing connectivity to third-party systems, and integrating form data with other Google Workspace applications. You can create custom menus, define dialog interfaces, and use triggers to react to form submission events.
Conclusion
In summary, Google Forms offers extensive integration capabilities with other tools and ensures broad compatibility across different devices and platforms, making it a versatile and efficient tool for data collection and management.

Google Forms - Customer Support and Resources
Using Google Forms in Customer Service
When using Google Forms, particularly within the context of customer service tools and AI-driven products, there are several support options and additional resources available to help you effectively utilize the platform.Contacting Support
For Google Workspace administrators, support for Google Forms can be accessed through the Google Admin console. Here’s how you can contact support:- Sign in to the Google Admin console with an administrator account.
- Click “Get help” at the top right of the Admin console.
- Describe your issue in the Help Assistant window and click “Send.”
- Follow the prompts to either review related help articles or continue to contact support directly.
Developer Support
If you are a developer working with the Google Forms API, you have several avenues for support:- Use Stack Overflow for technical questions related to the Google Forms API. Tag your questions with relevant keywords to attract expertise.
- Provide feedback on developer product features through the Issue Tracker. If an issue is already reported, you can star it to show your agreement and add comments for additional context.
Additional Resources
Customization and Features
Google Forms offers various features to customize your forms, which can be particularly useful in customer service applications:- Allow respondents to edit their form responses, which is helpful for updating information such as phone numbers or addresses.
- Enable file uploads so respondents can attach files like resumes, research, or permission slips.
- Pre-fill form answers to streamline the response process, especially useful for feedback forms or evaluations.
Extending Google Forms
You can extend the functionality of Google Forms using add-ons:- Create custom menus, dialogs, and sidebars using HTML and CSS.
- Control form behavior and integrate form responses with other Google Workspace applications like Google Sheets.
- Use add-on triggers to react to specific events, such as form submissions.
AI-Driven Customer Engagement
While Google Forms itself is not an AI-driven customer service tool, it can be integrated with other Google Cloud solutions that leverage AI for customer engagement. For example, the Customer Engagement Suite with Google AI includes products like Agent Assist and Conversational Agents, which provide real-time assistance, generated responses, and coaching for customer care representatives. These tools can enhance customer service operations but are separate from the core functionality of Google Forms. By leveraging these support options and resources, you can effectively use Google Forms within your customer service toolkit and ensure you have the help you need to manage and customize your forms.
Google Forms - Pros and Cons
When Considering Google Forms as a Customer Service Tool
When considering Google Forms as a customer service tool, it’s important to weigh its advantages and disadvantages.
Advantages
Convenience and Accessibility
Convenience and Accessibility: Google Forms is part of the Google Workspace suite, making it easily accessible to anyone with a Google account. This integration allows seamless use with other Google applications like Google Sheets and Google Docs.
Ease of Use
Ease of Use: The interface is highly intuitive, allowing users to create forms, surveys, and quizzes quickly without any coding knowledge. This simplicity makes it a favorite choice for many users.
Free and Unlimited Forms
Free and Unlimited Forms: Google Forms is completely free, and you can create an unlimited number of forms, which is a significant advantage for those on a budget.
Collaboration
Collaboration: It allows easy collaboration with colleagues who have Google Accounts, making it a great tool for team projects.
Strong Features
Strong Features: Google Forms includes useful features like the file upload element and multiple ways to distribute your forms.
Integration with Google Sheets
Integration with Google Sheets: Responses are automatically collected and can be easily imported into Google Sheets for further analysis.
Disadvantages
Limited Functionality
Limited Functionality: Google Forms is best suited for creating surveys and questionnaires but lacks the necessary features for more complex forms like application forms, lead generation forms, or payment forms.
Basic Reporting and Analytics
Basic Reporting and Analytics: While it provides some basic reporting, Google Forms lacks advanced analytics and reporting features. Users often need to export data to Google Sheets for deeper analysis.
Limited Design Customizability
Limited Design Customizability: The design options are limited, which can make the forms look generic and less aligned with your brand identity. You can only change the color scheme, and the overall design is very recognizable as a Google Form.
Limited Conditional Logic
Limited Conditional Logic: The conditional logic in Google Forms is basic and does not offer the sophisticated branching logic available in paid form builders.
Security and Privacy Concerns
Security and Privacy Concerns: Storing customer data on Google’s servers can raise privacy issues, especially under strict data protection laws like GDPR. There have also been instances of Google Forms being used in phishing scams.
Potential for Low Response Rates
Potential for Low Response Rates: As with any self-administered survey tool, there is a risk of low response rates, which can limit the representativeness of the feedback collected.
Conclusion
In summary, Google Forms is an excellent tool for simple surveys and questionnaires, especially within organizations already using Google Workspace. However, it may not be the best choice for more complex form needs or advanced analytics and design customization.

Google Forms - Comparison with Competitors
When Considering Google Forms for Customer Service
When considering Google Forms as a tool for customer service, particularly in the context of AI-driven customer service platforms, it’s important to highlight its limitations and compare it with more specialized solutions.Google Forms
Google Forms is a versatile tool within Google Workspace that can be adapted for basic customer service needs, such as creating a simple ticketing system. Here are some key points:Customization and Form Fields
Google Forms allows you to create customized fields to collect specific information from customers, such as name, department, subject, issue description, and priority level. You can also use conditional logic to direct users to different sections based on their answers.Integration
Google Forms integrates well with other Google tools like Google Sheets, making data collection and analysis relatively straightforward.Limitations
Google Forms lacks built-in AI features, advanced automation, and multi-channel communication capabilities. It is more suited for small-scale operations and basic feedback collection rather than comprehensive customer service management.Alternatives and Competitors
Freshdesk
Freshdesk is a more advanced customer service platform that includes AI capabilities:AI Features
Freshdesk offers features like Freddy AI (a chatbot for customer self-service), auto-triage (automatically categorizes and assigns tickets), predictive support (suggests solutions based on past tickets), and agent assist (provides context and recommends responses).Pros
Easy to set up, affordable pricing tiers, and a strong mobile app for on-the-go support.Cons
Limited customization options compared to some competitors, and AI features may require higher-tier plans.Tidio
Tidio is another AI-driven customer service platform:AI Features
Tidio includes Lyro AI, a bot that can detect frequently asked questions, automate replies, identify support opportunities, and recognize user behavior to make sales recommendations. Lyro can also triage and route tickets and recommend products and discounts.Pricing
Offers various plans, including a free option, with Lyro AI available as an add-on.Features
Includes a reply assistant, smart views, and 24/7 customer service capabilities.Key Differences
AI Capabilities
Google Forms does not have built-in AI features, whereas Freshdesk and Tidio offer advanced AI capabilities such as chatbots, auto-triage, and predictive support.Scalability
Google Forms is suitable for small-scale operations, while Freshdesk and Tidio are more scalable and can handle larger volumes of customer service requests.Multi-channel Support
Google Forms is limited to email responses, whereas Freshdesk and Tidio offer multi-channel support including live chat, phone, and support portals.Customization and Integration
While Google Forms integrates well with Google Workspace, Freshdesk and Tidio offer more extensive integrations with CRM, email, chatbots, and project management tools.Conclusion
If you are looking for a basic, cost-effective way to manage customer queries and do not need advanced AI features or multi-channel support, Google Forms can be a viable option. However, for more comprehensive and scalable customer service solutions, platforms like Freshdesk and Tidio are more suitable due to their advanced AI capabilities, better customization options, and broader integration with other business tools.
Google Forms - Frequently Asked Questions
Here are some frequently asked questions about Google Forms, particularly relevant to the Customer Service Tools and AI-driven product category:
How do I create a Google Form?
To create a Google Form, you can start by going to the Google Forms website or accessing it through Google Drive. Click on the ” ” button or choose a template to begin creating your form. You can also create a form directly from Google Drive by clicking “NEW” in the top left corner, then selecting “Google Forms.”
Can I customize the look of my form?
Yes, you can customize the theme, color scheme, and add images to make your form visually appealing. To do this, click on the palette icon in the top right corner of Google Forms.
How do I add questions to my form?
You can add new questions to your form by using the ” ” button on the right side. You can choose from various types of questions such as multiple choice, checkboxes, short answer, and more. Each question can be customized with a title, help text, and answer options if necessary.
Can I make questions mandatory?
Yes, you can make questions mandatory by toggling the “Required” option on for a specific question. This ensures that respondents must answer the question before submitting the form.
How can I share my form with others?
You can share your form by clicking on the “Send” button at the top right and choosing to send via email, link, or embedding it on a website. This allows you to distribute your form to a wide audience easily.
Can I collaborate with others on a form?
Yes, you can add collaborators by clicking on the three dots in the upper right corner and selecting “Add collaborators.” You can then enter the email addresses of the people you want to collaborate with.
How do I see the responses to my form?
Responses can be viewed by clicking on the “Responses” tab at the top of the form. Here, you can see a summary of responses or view individual responses. You can also export responses to Google Sheets by clicking on the Google Sheets icon in the “Responses” tab.
Can I ensure the anonymity of responses?
To ensure anonymity, do not collect email addresses and avoid asking for personally identifiable information. This helps in maintaining the privacy of the respondents.
How can I limit responses to one per person?
You can limit responses to one per person by enabling the option “Limit to one response” in the settings. This requires respondents to sign in with their Google account.
Can I use AI to generate my form?
Yes, Google Forms now includes an AI feature that allows you to generate forms using AI. You can type a prompt at the top of your Google Form, and the AI will generate the form with well-formulated questions and suitable question types. However, note that the AI cannot generate forms with multiple sections, skip logic, or quizzes automatically; these need to be set up manually after the form is generated.
How do I prevent spam submissions?
You can prevent spam submissions by enabling the reCAPTCHA feature in the settings. This helps in verifying if the respondent is a human.
Can I integrate Google Forms with other tools and systems?
Yes, Google Forms can be integrated with various tools and systems, such as CRM systems, accounting systems, communication tools, and productivity apps. For example, you can use Form Director to integrate form submissions with Google Sheets, Google Calendar, CRM systems like Salesforce, and other productivity tools.
How do I embed a form on a website?
To embed a form on a website, click the “Send” button, choose the “< >” icon, and copy the HTML embed code provided. Paste this code into your website’s HTML where you want the form to appear.

Google Forms - Conclusion and Recommendation
Final Assessment of Google Forms as a Customer Service Tool
Google Forms can be a useful and cost-effective tool for managing customer service, particularly for small to medium-sized businesses or teams with limited resources. Here’s a breakdown of its strengths and limitations:
Benefits
- Ease of Use: Google Forms is straightforward to set up and use, even for those without extensive technical expertise. You can create a form from scratch or use pre-made templates to collect customer queries.
- Customization: You can customize form fields to gather specific information relevant to your support needs, such as name, department, subject, issue description, and priority level.
- Integration with Google Workspace: Google Forms integrates seamlessly with other Google tools like Google Sheets, where you can analyze and manage the collected data efficiently.
- Automated Notifications: You can set up automatic email notifications to ensure your team is informed whenever a new support request is submitted.
- Cost-Effective: Google Forms is a free tool, making it an attractive option for businesses on a budget.
Limitations
- Lack of Built-in Features: Unlike specialized helpdesk software, Google Forms does not have built-in features for customer self-service, such as knowledge bases or FAQs. Customers must submit a ticket for every inquiry, even for simple or frequently asked questions.
- No SLA Management: Google Forms does not support Service Level Agreement (SLA) management, which means there is no automated way to ensure issues are handled within agreed-upon timeframes.
- Limited Communication Channels: Customer communication is limited to form submissions and follow-up emails. There are no integrated live chat, phone, or other multi-channel communication options.
- Scalability: While suitable for small-scale operations, Google Forms may not be scalable for larger enterprises with more complex customer service needs.
Who Would Benefit Most
Google Forms is most beneficial for small businesses, startups, or teams that need a simple and cost-effective way to manage customer support. It is ideal for those who:
- Have limited resources and cannot invest in specialized helpdesk software.
- Need a basic system to track and manage customer queries.
- Are already using Google Workspace and can leverage its integrations.
Recommendation
If you are a small business or a team looking for a straightforward, free, and easy-to-use tool to manage customer support, Google Forms can be a good starting point. However, as your business grows or if you require more advanced features like SLA management, multi-channel communication, and customer self-service, you may need to consider transitioning to a more comprehensive helpdesk platform.
To enhance the functionality of Google Forms for customer service, you can also explore third-party integrations like Form Director, which can help automate tasks and integrate with other tools like Zendesk, Salesforce, and more.