Hotjar - Detailed Review
Customer Service Tools
Hotjar - Product Overview
Hotjar Overview
Hotjar is a comprehensive product experience insights platform that helps businesses optimize their user experiences and drive business growth through a suite of powerful tools.Primary Function
Hotjar’s primary function is to provide a holistic view of user behavior, combining both quantitative and qualitative insights. It helps businesses understand what their users do and why they behave in certain ways, enabling them to make smarter decisions and improve their online experiences.Target Audience
Hotjar is aimed at businesses and product teams that operate online and need to understand their users’ behavior to enhance customer satisfaction and increase conversions. This includes marketers, product managers, UX designers, and anyone involved in improving the digital customer experience.Key Features
Visual Behavior Insights
- Heatmaps: Visualize user interactions on web pages to identify engagement zones and areas that need improvement.
- Recordings: Watch session replays to see the user journey and identify issues quickly.
- Rage Click Maps: Highlight areas where users are experiencing frustration.
User Feedback
- Surveys and Feedback Widgets: Collect direct feedback from users at specific points in their journey to gain insights into their thoughts and preferences.
- Hotjar Engage: Conduct one-to-one interviews and user testing to gather detailed, qualitative feedback.
Data Analysis and Segmentation
- Trends: Visualize metrics to spot user behavior patterns and trends over time.
- User Attributes: Segment users based on various attributes such as traffic source, gender, purchase history, and more to target specific groups with surveys and feedback.
Collaboration and Reporting
- Highlights: Share key insights with the team and organize them into collections for easier reference.
- Dashboards: Provide a high-level view of user data, allowing teams to spot issues quickly and track key metrics in one place.
Integration and Automation
- Hotjar API: Automate processes and export data to other tools, reducing manual work and enhancing workflow efficiency.
- Compatibility: Integrates with various CRM platforms, analytics tools like Google Analytics, and other beneficial tools.
Conclusion
By using Hotjar, businesses can create more effective user experiences, address user pain points, and drive business growth through data-driven decisions. Hotjar - User Interface and Experience
User Interface
Hotjar’s user interface is described as clean and intuitive, although it may not be the most modern-looking. The layout is generally easy to navigate, but it can sometimes feel a bit clunky. This means that while the interface is not overly complicated, it may require some time to get accustomed to, especially for non-tech-savvy users.
Ease of Use
Hotjar is considered relatively user-friendly, but it does come with a learning curve. This learning curve can be particularly significant for users who are not familiar with technical tools. For instance, small business owners or those without a technical background might need to invest time and resources into training to fully utilize the platform’s features.
Overall User Experience
The overall user experience with Hotjar is marked by its ability to provide valuable insights into user behavior. The platform offers a range of tools such as heatmaps, visitor recordings, and feedback polls that help in optimizing website performance and user experience. Heatmaps, for example, visually represent user interactions like clicks, scrolls, and movements, helping to identify areas of high activity and potential UX issues.
Limitations
However, there are some limitations to consider. For instance, heatmaps and visitor recordings do not provide real-time data, and dynamic elements on a website can sometimes affect the accuracy of these tools. Additionally, the feedback polls and other interactive features, while insightful, require careful setup to ensure they are triggered at the right moments to gather meaningful data.
Conclusion
In summary, Hotjar’s user interface is intuitive but may require some learning, especially for less technical users. The platform offers a wealth of tools to enhance user experience and website optimization, though it is important to be aware of its limitations to maximize its benefits.
Hotjar - Key Features and Functionality
Hotjar Overview
Hotjar is a comprehensive product experience insights platform that offers a range of features to help you analyze and improve user behavior on your website. Here are the main features and how they work, including the integration of AI:
Behavior Analytics Insights
Hotjar provides several tools to analyze user behavior:
- Heatmaps: These visual representations show where users click, move their mouse, and scroll on your website. There are different types of heatmaps:
- Click Heatmaps: Show where users are clicking on the page, helping you identify popular areas.
- Move Heatmaps: Indicate where users are hovering their mouse, even if they don’t click.
- Scroll Maps: Display how far down users scroll on pages, highlighting which sections are most visible.
Visitor Recordings
- Visitor Recordings: These allow you to watch videos of real users interacting with your site. You can filter recordings by pages visited, time on site, device type, and more. This feature helps identify friction points and optimize user experience.
Feedback and Surveys
- Feedback: This feature lets you collect instant visual feedback from users about your website. Users can share their feelings and thoughts about specific pages or elements as they experience them. The embedded feedback widget helps increase response rates and provides actionable insights.
- Surveys: Hotjar offers various survey types, including on-site surveys and link surveys. You can target specific users and collect responses in real-time. AI is integrated into the Surveys tool to generate surveys based on your research goals and to analyze open-ended responses automatically:
- AI for Surveys: Hotjar AI creates surveys for your specified goals and generates summary reports from open-ended responses, providing quotes and actionable recommendations.
Trends and Metrics
- Trends: This feature provides a bird’s eye view of your metrics, allowing you to visualize user behavior patterns over time. You can track custom conversion metrics, spot patterns, and compare data across different segments to identify improvement opportunities.
Integrations and APIs
- Integrations: Hotjar integrates with various industry-leading tools such as Google Analytics, Mixpanel, HubSpot, Jira, Segment, and Zapier. These integrations help you unify your data and automate processes.
- APIs: Hotjar offers several APIs to automate user lookup, deletion, and to export data to other tools. This helps reduce manual work and focus on impactful tasks.
AI-Powered Research Assistant
- Hotjar AI: Introduced as a research assistant, Hotjar AI helps users find insights quickly. It is currently integrated into the Surveys tool and will be expanded to other areas of the platform. Hotjar AI automates the survey creation process and analyzes open-ended survey responses to provide actionable insights and recommendations.
Collaboration Tools
- Highlights: This feature enables team collaboration by allowing everyone to share key insights easily and keep meaningful data organized in one place.
By combining these features, Hotjar helps you connect the dots between what your users do and why, enabling you to make smarter decisions and drive business growth through optimized user experiences.
Hotjar - Performance and Accuracy
Performance Impact
Hotjar, while highly valuable for providing insights through heatmaps, user recordings, and surveys, can have a significant impact on website performance. It is reported that Hotjar can slow down a website by almost a second, which is substantial considering Google’s recommended load time of 2 seconds.
This slowdown is attributed to the increased page weight due to the addition of Hotjar’s JavaScript code, which can add up to 25% of the average website size. Despite Hotjar’s use of asynchronous loading to minimize the impact, the evidence suggests that it still contributes to slower load speeds.
Accuracy and AI-Driven Features
On the accuracy front, Hotjar has made significant strides with the introduction of Hotjar AI. This AI-powered research assistant is designed to analyze open-ended survey responses, provide summaries of the findings, and offer actionable recommendations. This feature helps product and marketing teams by automating the analysis of extensive data, thereby improving the accuracy and speed of insights.
Hotjar AI’s ability to create surveys based on research goals and summarize survey findings with automated reports enhances the accuracy of user insights. It ensures that the right questions are asked to gather actionable data, reducing the manual effort and potential for human error in data analysis.
Engagement and User Insights
Hotjar’s tools, such as heatmaps, user recordings, and feedback widgets, provide qualitative insights that complement quantitative website metrics. These insights help in identifying user pain points and optimizing website performance accordingly. For instance, heatmaps can highlight unpopular elements on a homepage, while surveys and feedback widgets can provide voice-of-the-customer feedback to explain why certain elements are not well-received.
Limitations and Areas for Improvement
Despite the benefits, there are some limitations. The primary concern is the impact on website speed, which can be critical for user experience and conversion rates. Website owners often face a trade-off between gaining valuable user behavior data and maintaining optimal site performance.
Another area for improvement is the integration of AI features across all tools. While Hotjar AI is currently focused on surveys, expanding its capabilities to other areas, such as heatmap analysis and user recordings, could further enhance the accuracy and efficiency of the platform.
Conclusion
In summary, Hotjar offers powerful tools for customer service and user research, but it comes with the trade-off of potential performance impacts. The accuracy of its AI-driven features is a significant strength, but ongoing improvements in minimizing performance impacts and expanding AI capabilities across all tools would be beneficial.
Hotjar - Pricing and Plans
Hotjar offers a versatile pricing structure with various plans to cater to different business needs and budgets. Here’s a detailed outline of their pricing tiers and the features included in each:
Free Basic Plans
Hotjar provides free Basic plans for all its main products: Observe, Ask, and Engage. These plans are free forever but come with limited features and capacities.Observe Basic
- 35 daily user sessions
- Automatic data capture
- Unlimited heatmaps
- Ability to filter and segment data
Ask Basic
- Up to 20 survey responses per month
- Three surveys
- Three feedback widgets
- Hotjar AI for surveys
Engage Basic
- Up to three interviews per month (one from the Hotjar participant pool and two from your own network)
- 30-minute maximum duration
- Two-week recording retention
Paid Plans
Observe Plans
- Plus: $39 per month (or $32 per month annually)
- Includes all Basic features plus filter session recordings, events API, heat data, and feedback responses
- Increases daily sessions to 100
- Business: $99 per month (or $80 per month annually)
- Includes all Plus features plus multiple in-built app integrations, negative response signals, and tracking of user actions like purchases or conversions
- Increases daily sessions to 500
- Scale: $213 per month (or $171 per month annually)
- Includes all Business features plus funnels, trends, Hotjar API, priority support, customer success manager, and error tracking
- Supports up to 270,000 daily sessions
Ask Plans
- Plus: $59 per month (or $48 per month annually)
- Includes all Basic features plus unlimited surveys and feedback widgets, and events API
- Increases monthly responses to 250
- Business: $79 per month (or $64 per month annually)
- Includes all Plus features plus AI-powered sentiment analysis, identify API, customized branding, and survey performance analysis
- Increases monthly responses to 500 (with options to go up to 100,000 responses for higher costs)
- Scale: $159 per month (or $128 per month annually)
- Includes all Business features plus Hotjar API, webhooks, SAML SSO, and dedicated customer success manager
- Supports up to one million monthly responses with custom pricing
Engage Plans
- Plus: €350 per month (approximately $380 USD)
- Includes up to 36 interviews per year from the Hotjar participant pool, unlimited interviews from your own network, 30-minute maximum duration, and two-year recording retention
- Business: €550 per month (approximately $600 USD)
- Includes up to 144 interviews per year from the Hotjar participant pool, unlimited interviews from your own network, 90-minute maximum duration, participant rewards, and automated transcriptions
- Scale: Custom pricing
- Includes up to 60 interviews per month from the Hotjar participant pool, unlimited interviews from your own network, 120-minute maximum duration, and additional features like four moderators and 10 spectators per interview
Discounts and Trials
- Subscribing to annual plans can save you up to 20% on monthly costs
- Non-profit organizations can apply for a lifetime free Ask Business plan and 500 free daily sessions as part of the Engage plan
- Hotjar offers a 15-day free trial for the Plus and Business plans, and you can request a trial for the Scale plan by contacting the sales team
Hotjar - Integration and Compatibility
Hotjar Overview
Hotjar is a versatile tool that offers extensive integration capabilities and compatibility across various platforms, although there are some limitations, particularly when it comes to mobile apps.
Web Platform Integrations
Hotjar integrates seamlessly with a wide range of web-based tools and platforms. Here are some key integrations:
Ecommerce Platforms
Hotjar works well with popular ecommerce platforms such as Shopify, WooCommerce, BigCommerce, and Adobe Commerce (formerly Magento). These integrations help you track user behavior on your storefront, identify elements that prompt or discourage conversion, and create post-purchase surveys to gather direct feedback from customers.
CRM and Marketing Tools
Hotjar integrates with HubSpot, allowing you to cross-reference Hotjar recordings with lead, prospect, and customer information. This integration helps in connecting survey responses with contact timelines in HubSpot, providing a deeper insight into your visitors.
Project Management Tools
The integration with Jira enables teams to bring user behavior insights into their task planning. Hotjar can automatically create Jira issues when it detects console errors or UX problems, making it easier to address bugs and improve the user experience.
Analytics and Data Tools
Hotjar can be integrated with Google Analytics, Mixpanel, Segment, and Google Tag Manager. These integrations allow you to filter session recordings and heatmaps based on user attributes and send data to various destinations.
General Integrations
Hotjar also integrates with tools like Zapier, which allows you to connect Hotjar with hundreds of other apps even if they are not native integrations. Additionally, Hotjar offers APIs for sending user attributes, events, and exporting survey responses.
Compatibility with Web Technologies
Hotjar is generally compatible with most web technologies, including Angular web apps. However, there are some exceptions:
Ionic and PWA
Hotjar does not work well with Ionic frameworks or Progressive Web Apps (PWAs) due to technical issues such as transparent backgrounds and the inability to record modals properly.
Mobile App Compatibility
Hotjar does not support mobile apps. If you are looking to track user behavior on mobile apps, you need to consider alternative solutions:
UXCam
This is a recommended alternative for mobile app analytics. UXCam supports session recording and heatmaps for both iOS and Android apps, as well as hybrid apps built with frameworks like Flutter, React Native, and more.
Conclusion
In summary, Hotjar is highly versatile and integrates well with a variety of web-based tools and platforms, but it lacks compatibility with mobile apps and certain web technologies like Ionic. For mobile app analytics, alternatives such as UXCam are highly recommended.
Hotjar - Customer Support and Resources
Customer Support Options
Hotjar’s customer support has been criticized for its shortcomings. Here are the key points:Live Support Limitations
Support Ticket Process
AI Chatbot Issues
Additional Resources
Despite the challenges with live support, Hotjar offers several resources to help users:Help Center and Documentation
Hotjar has a comprehensive help center built using Zendesk, which has significantly improved their self-service score. This help center provides detailed articles and guides that help users resolve issues on their own, reducing the need to submit support tickets. The help center has been optimized using Hotjar’s own behavioral insight tools, leading to a 50% reduction in support tickets submitted.Guides and Tutorials
Hotjar offers various guides and tutorials that help users better understand user behavior, prioritize product initiatives, improve UX, and increase conversions. These resources cover tools like Hotjar Dashboards, Highlights, and other features that facilitate team collaboration and insights gathering.Integrations
Hotjar integrates with numerous popular apps and services, such as Slack, Microsoft Teams, Google Analytics, Jira, and many more. These integrations allow users to automate workflows, share data, and get notifications in real-time, which can be very helpful in managing user feedback and behavioral data.User Interviews and Feedback Tools
Hotjar’s Engage feature allows users to conduct user interviews, host, record, and transcribe calls, and involve team members in the process. This tool is valuable for continuous user research and gathering direct feedback from users. In summary, while Hotjar’s live customer support is limited and often frustrating, the company compensates with a well-organized help center, extensive documentation, and a variety of integrations and tools that help users manage and analyze user behavior effectively. Hotjar - Pros and Cons
Advantages of Hotjar
Hotjar offers several significant advantages that make it a valuable tool in the customer service and user experience analysis category:User-Friendly Interface
Hotjar is known for its intuitive design, making it easy for users, even beginners, to navigate and utilize its features.Visual Insights
The tool provides interactive heatmaps and visual representations of user interactions, helping you quickly identify what grabs attention or causes confusion on your site.Customizable Feedback Tools
Hotjar allows you to create and administer customizable feedback widgets, surveys, and polls that can be personalized for different occasions and user actions. This includes product-market fit surveys, customer satisfaction surveys, NPS surveys, and exit-intent surveys.Comprehensive Feedback Collection
Hotjar enables you to gather feedback in real-time through various methods, such as feedback widgets, surveys, and polls. This feedback can be segmented and analyzed to identify patterns and areas for improvement.Session Recordings
The Recordings feature lets you watch user sessions to gain granular insights into user behavior, helping you identify and fix issues quickly. This includes the ability to segment recordings by customer type and action.Integration Capabilities
Hotjar integrates seamlessly with other tools like Google Analytics, Zapier, Intercom, and various CMS platforms, enhancing your overall analytics strategy and allowing for more actionable insights.Mobile-Friendly
The tool provides insights for both desktop and mobile users, ensuring you can optimize your site for all device types.Team Collaboration
Hotjar facilitates team collaboration by allowing you to share key insights easily, keep feedback organized, and integrate with communication tools like Slack and Microsoft Teams.Disadvantages of Hotjar
While Hotjar offers many benefits, there are also some limitations to consider:Data Volume Limits
Hotjar has session recording limits, which can restrict analysis, particularly for high-traffic sites. This can make it challenging to gather comprehensive insights.Lack of Advanced Features
Some users may find that Hotjar lacks certain advanced analytics features compared to other dedicated analytics platforms.Inconsistent Data Tracking
There have been reports of discrepancies between Hotjar data and other analytics tools, which can lead to confusion about user behavior.Feedback Management
While Hotjar provides extensive feedback collection tools, managing and responding to all the feedback can be time-consuming and requires adequate staffing to handle follow-ups effectively. In summary, Hotjar is a powerful tool for gathering and analyzing user feedback and behavior, but it does come with some limitations, particularly in terms of data volume and advanced feature sets. Hotjar - Comparison with Competitors
Hotjar AI
Hotjar AI is an AI-powered research assistant that helps product teams and marketers analyze surveys and customer responses. Here are some of its unique features:- Survey Generator: Automatically creates surveys based on specified research goals, ensuring the right questions are asked to gather actionable insights.
- Automated Summary Reports: Analyzes open-ended survey responses, provides a summary of the findings, quotes to support those findings, and actionable recommendations for next steps.
- Integration: Hotjar AI is integrated into the Hotjar platform, which is used on over 900,000 websites worldwide, providing a mix of quantitative and qualitative data.
Alternatives and Comparisons
Forethought AI
Forethought AI is focused more on customer support ticketing processes. It categorizes and routes tickets intelligently, offers automatic responses to common issues, and provides AI-driven insights into performance analytics. Unlike Hotjar AI, Forethought AI is specifically geared towards automating and optimizing customer support workflows, rather than survey analysis and product experience insights.Yellow.ai
Yellow.ai offers an omnichannel AI solution that supports text and voice interactions across various platforms. It includes advanced sentiment analysis and NLP capabilities, making it suitable for large enterprises with international customers. While Yellow.ai handles customer support interactions, it does not focus on survey analysis or product experience insights like Hotjar AI.Kodif
Kodif uses OpenAI’s GPT technology to automate customer support by resolving repetitive issues and streamlining ticket management. It integrates with CRM tools like Zendesk and Salesforce. Kodif is more focused on automating customer support tasks rather than analyzing surveys or providing product experience insights.Sprinklr AI
Sprinklr AI is an all-in-one customer support platform that manages large-scale customer interactions across multiple channels. It includes features like automated ticket routing, sentiment analysis, and performance analytics. While it handles customer support comprehensively, it does not specialize in survey analysis or product experience insights as Hotjar AI does.Tidio
Tidio is an AI-powered chatbot and live chat platform that improves customer support by providing quick, automated responses to frequently asked questions. It integrates with websites, eCommerce platforms, and social media. Tidio is more focused on real-time customer support rather than the in-depth survey analysis and product insights provided by Hotjar AI.Zendesk AI
Zendesk AI is a scalable, omnichannel AI customer service platform that automates ticket routing, provides self-service capabilities, and offers in-depth reporting. While it handles customer support efficiently, it does not focus on the specific needs of survey analysis and product experience insights that Hotjar AI addresses.Unique Features of Hotjar AI
- Specialization in Survey Analysis: Hotjar AI is uniquely focused on analyzing open-ended survey responses and generating actionable insights, which sets it apart from other AI tools that are more broadly focused on customer support automation.
- Integration with Product Experience Insights: Hotjar AI is part of a larger platform that provides quantitative and qualitative data, making it a comprehensive tool for product teams and marketers.
Hotjar - Frequently Asked Questions
What is Hotjar and what does it do?
Hotjar is a product experience insights platform that helps businesses understand their customers better by providing visual behavior insights, real-time user feedback, and one-to-one interviews. It uses tools like Heatmaps, Session Recordings, Surveys, and Feedback to gather data on user behavior, helping businesses optimize their products and enhance user experiences.
What are the main features of Hotjar?
Hotjar offers several key features:
- Heatmaps: Visualize user behavior to identify areas of your website that attract the most attention.
- Session Recordings: Watch recordings of user sessions to see how users interact with your site.
- Surveys: Conduct customer satisfaction surveys, B2B usability surveys, NPS® surveys, and exit-intent surveys to gauge customer opinions.
- Feedback: Use feedback widgets to gather real-time feedback from users about their experience.
- Engage: Conduct remote user interviews to gather insights into user likes, dislikes, frustrations, and motivations.
How does Hotjar help in gathering customer feedback?
Hotjar allows you to gather feedback through various methods:
- Feedback Widgets: Place these throughout the customer journey to collect ratings, highlights of liked or disliked parts of your web page, and reasons for their scores.
- Surveys: Use different types of surveys (customer satisfaction, B2B usability, NPS®, and exit-intent) to measure satisfaction and gather opinions.
- Recordings: Segment and watch recordings of user sessions to gain granular insights into why users feel a certain way and how to improve their experience.
What are the different pricing plans offered by Hotjar?
Hotjar offers several pricing plans:
- Observe Plan: Focuses on heatmaps and session recordings. The Basic plan is free, the Plus plan is $39/month, the Business plan is $99/month, and the Scale plan is $213/month.
- Ask Plan: Includes surveys and feedback tools. The Basic plan is free, the Plus plan is $59/month, the Business plan is $79/month, and the Scale plan is $159/month.
- Engage Plan: For remote user interviews, starting at $350/month.
Each plan has different features and limits on the number of user sessions and responses.
Can Hotjar integrate with other tools and platforms?
Yes, Hotjar integrates with various tools and platforms. For example, it integrates with Intercom through Zapier, allowing you to combine feedback for more actionable insights. This integration helps in responding to customer feedback and frustrations more effectively.
How does Hotjar help in identifying and fixing user frustrations?
Hotjar helps identify user frustrations through:
- Heatmaps: Visualize areas where users are experiencing frustration, such as rage click maps.
- Session Recordings: Watch recordings to see where users encounter issues.
- Feedback: Collect real-time feedback to understand the reasons behind user frustrations.
This data helps in pinpointing and fixing issues quickly, such as a non-functional back button or slow-loading pages.
Can Hotjar be used for A/B testing and user research?
Yes, Hotjar can be used for A/B testing and user research. The Feedback tool helps in assessing the impact of UX design on the customer journey and understanding why a particular variation is winning during A/B testing. The Engage feature allows for remote user interviews to probe existing customers about their likes, dislikes, and motivations.
How does Hotjar facilitate collaboration among teams?
Hotjar facilitates collaboration by allowing you to share feedback across teams. For example, you can integrate Hotjar with Slack to get updates on incoming feedback, enabling your UX developers to act quickly on issues without waiting for support tickets or bug reports.
What kind of support does Hotjar offer to its users?
Hotjar offers various levels of support depending on the pricing plan. The Scale plan, for instance, includes priority support and a dedicated customer success manager. Additionally, Hotjar provides resources like FAQs, blog articles, and support documentation to help users get the most out of the platform.
Can I use Hotjar for free?
Yes, Hotjar offers a free Basic Plan for both the Observe and Ask categories. The free Basic Plan includes limited features such as 35 daily sessions for heatmaps and session recordings, and 20 monthly responses for surveys and feedback.
Hotjar - Conclusion and Recommendation
Final Assessment of Hotjar in the Customer Service Tools Category
Hotjar is a comprehensive tool that offers a wide range of features to help businesses gather and act on customer feedback, ultimately enhancing user experience and customer satisfaction.Key Features
- Feedback Widgets and Surveys: Hotjar allows you to place feedback widgets throughout the customer journey to gather insights into user experiences. You can use various types of surveys, such as customer satisfaction surveys, B2B usability surveys, NPS® surveys, and exit-intent surveys, to measure different aspects of user satisfaction.
- User Session Recordings: The tool provides session recordings that can be segmented by user type and actions, giving you granular insights into user behavior and feedback. This feature helps in identifying specific pain points and areas for improvement.
- Heatmaps and Conversion Funnels: Hotjar’s heatmaps and conversion funnel reports help visualize user interactions on your site, showing where users click, scroll, and drop off. This data is crucial for optimizing site navigation and improving conversion rates.
- User Attributes and Segmentation: You can segment your audience using various User Attributes such as traffic source, gender, purchase history, and trial status. This segmentation allows for targeted surveys and feedback collection, providing more relevant insights into different user groups.
Who Would Benefit Most
Hotjar is particularly beneficial for several types of teams and businesses:- User Experience (UX) Teams: By providing detailed insights into user behavior, Hotjar helps UX teams optimize website navigation, fix usability issues, and create more user-friendly interfaces.
- Product Teams: Product teams can use Hotjar to understand user needs, identify pain points, and improve product features. Segmentation features help in targeting specific user groups, such as trial users or customers who abandon carts.
- Marketing Teams: Marketing teams can leverage Hotjar’s data to build targeted marketing campaigns based on user interests and behaviors. For example, using heatmaps to see which products are most clicked on can inform marketing strategies.
- Customer Support Teams: Hotjar’s integration with tools like Intercom enables customer support teams to respond promptly to customer feedback and frustrations, improving overall customer satisfaction.