Singular - Detailed Review
Data Tools
Singular - Product Overview
Primary Function
Singular is primarily a marketing analytics platform that helps businesses track, analyze, and optimize their marketing campaigns across various channels. It integrates data from multiple sources, including ad networks, attribution platforms, and CRM systems, to provide a comprehensive view of marketing performance.Target Audience
The target audience for Singular includes marketers and businesses of all sizes, from small startups to large enterprises. It is particularly useful for those seeking to streamline their marketing analytics, gain actionable insights, and optimize their marketing strategies for better results.Key Features
Unified Data Integration
Singular integrates data from various marketing channels and sources, providing a holistic view of marketing performance. This unified approach allows marketers to analyze data holistically and make informed decisions.Attribution Modeling
The platform offers advanced attribution modeling capabilities, enabling marketers to accurately attribute conversions to the right marketing channels. This helps in optimizing marketing spend and improving ROI.Real-Time Reporting
Singular provides real-time reporting features, allowing marketers to track campaign performance and make adjustments on the fly. This real-time insight is crucial for making timely and effective marketing decisions.AI-Powered Insights
Leveraging artificial intelligence, Singular generates actionable insights that help marketers understand trends, identify opportunities, and optimize campaigns for better results. The platform uses machine learning algorithms to process vast amounts of marketing data and provide predictive insights.Customizable Dashboards
Marketers can visualize data in a way that suits their specific needs through customizable dashboards. This flexibility enables users to focus on the metrics that matter most to them.Audience Management
Singular also offers tools for audience management, allowing marketers to create high-value audience segments based on user behavior. These segments can be used for re-engagement, retargeting, and other marketing campaigns. The platform ensures compliance with privacy regulations and automatically updates audience segments hourly or daily.Cross-Channel Attribution
Singular’s platform is adept at handling cross-channel attribution, helping marketers understand the impact of each channel on their overall performance. This is particularly useful in the context of multiple digital channels and devices. By providing these features, Singular empowers marketers to make data-driven decisions, optimize their marketing efforts, and drive better results. Singular - User Interface and Experience
User-Friendly Interface
Singular’s interface is rated highly for its usability, with an average user satisfaction score of 4.5 out of 5 in usability surveys.
- The platform features a clean and intuitive layout, ensuring that users can easily find and use the various tools and features without needing extensive technical expertise.
Customizable Dashboards
One of the key aspects of Singular’s user interface is its customizable dashboards. Users can create dashboards that reflect key performance indicators (KPIs) relevant to their specific campaigns, allowing them to monitor performance metrics effectively. Over 75% of users have reported that these customized dashboards enhance their ability to track and analyze data.
Real-Time Reporting and Analytics
Singular provides real-time reporting features, enabling users to track campaign performance and make adjustments promptly. This real-time capability is crucial for making timely decisions in the fast-paced digital marketing landscape.
Data Integration and Management
The platform integrates data from multiple sources, including ad networks, CRM systems, and social media channels, into a single platform. This centralized data management system eliminates the need to switch between multiple tools, making it easier for users to manage and analyze their data.
Advanced Analytics Tools
Singular offers advanced analytics capabilities, such as predictive modeling, cohort analysis, and lifetime value tracking. These tools help users gain actionable insights and reduce decision-making time. For instance, users have reported a decrease of approximately 30% in decision-making time due to Singular’s analytics tools.
Integration with Other Tools
The platform seamlessly integrates with over 40 different marketing tools and platforms, including Google Analytics, Facebook Ads, and HubSpot. This extensive integration capability allows users to consolidate their marketing efforts and access a unified view of their marketing performance.
API Access
For advanced users, Singular provides API access, enabling custom integrations with existing systems. This feature is utilized by around 30% of Singular’s user base, highlighting its importance for complex data environments.
Ease of Use
The platform is designed to be easy to follow, even for users without extensive expertise in marketing analytics. The user-friendly interface and accessible features make it simple for marketers at all levels to leverage its capabilities.
Overall User Experience
The overall user experience with Singular is positive, with users appreciating the platform’s ability to provide a comprehensive view of marketing performance, automate data collection, and streamline reporting. The platform’s commitment to customer success and its supportive team also contribute to a seamless user experience.
In summary, Singular’s user interface is characterized by its ease of use, customizable dashboards, real-time reporting, and advanced analytics tools, all of which contribute to a positive and effective user experience.
Singular - Key Features and Functionality
Overview
Singular, a marketing analytics and attribution platform, offers several key features driven by advanced data integration, analytics, and AI technologies. Here are the main features and how they work:Unified Data Integration
Singular integrates data from various marketing channels and sources, including advertising platforms, CRM systems, and social media channels. This centralization allows marketers to bring all their marketing data into one platform, eliminating the need to switch between multiple tools and systems. This integration saves time, reduces fragmentation, and provides a holistic view of marketing performance.Attribution Modeling
Singular offers advanced attribution modeling capabilities, enabling marketers to accurately attribute conversions to the right marketing channels. This feature helps in optimizing marketing spend and improving ROI by identifying which channels are most effective in driving conversions.Real-Time Reporting
With real-time reporting, Singular allows marketers to track campaign performance in real-time and make adjustments on the fly. This agility is crucial for responding quickly to changes in campaign performance and optimizing marketing strategies in a fast-paced digital environment.Customizable Dashboards
Singular provides customizable dashboards that enable marketers to visualize data in a way that suits their specific needs. This flexibility allows users to focus on the metrics that matter most to them, making it easier to monitor and analyze key performance indicators (KPIs).AI-Powered Insights
Leveraging artificial intelligence, Singular generates actionable insights that help marketers understand trends, identify opportunities, and optimize campaigns for better results. AI algorithms process vast amounts of data to provide insights on campaign effectiveness, user engagement, and overall marketing ROI.Data Management
Singular allows marketers to organize, clean, and manipulate their data within the platform. This ensures that the data is accurate and reliable, which is essential for making informed decisions. The platform also optimizes marketing campaigns by analyzing integrated data, allocating budgets effectively, and improving overall performance.Fraud Prevention
Singular includes features for fraud prevention, which is crucial for ensuring the integrity of marketing data and campaigns. By detecting and preventing fraudulent activities, marketers can trust the accuracy of their data and make more reliable decisions.Creative Analytics
The platform provides creative analytics, enabling marketers to analyze the performance of different creative assets and campaigns. This helps in identifying which creatives are most effective and making data-driven decisions to improve campaign outcomes.Cost Aggregation and ROI Reporting
Singular offers cost aggregation and ROI reporting, allowing marketers to track the financial performance of their campaigns. This feature helps in measuring the return on investment (ROI) of marketing efforts and making informed decisions about budget allocation.Integration with Other Tools
Singular can integrate with other analytics tools like Amplitude, enabling a unified system that combines attribution tools with deeper analytics capabilities. This integration helps non-technical product and marketing team members identify the marketing channels and product features that drive the best user retention and engagement.AI Integration
In terms of AI integration, Singular uses machine learning algorithms to process and analyze vast amounts of marketing data. This AI-driven approach helps in generating actionable insights, identifying trends and patterns, and optimizing marketing campaigns for better results. The AI capabilities are embedded within the platform, ensuring that the data analysis and insights generation are automated and reliable.Conclusion
Overall, Singular’s features are designed to empower marketers to make data-driven decisions, optimize their marketing efforts, and drive better results through a unified, AI-driven platform. Singular - Performance and Accuracy
Evaluating the Performance and Accuracy of Singular
Evaluating the performance and accuracy of Singular in the data tools and AI-driven product category involves looking at several key aspects of their service.
Performance
Singular is highly regarded for its ability to unify and analyze marketing data, particularly in the context of iOS performance marketing post-iOS 14.5 updates. Here are some performance highlights:
Data Unification and Attribution
Singular excels at unifying marketing data from various sources, including mobile and web attribution data, cross-platform tracking, and SKAdNetwork data. This unification enables marketers to get a comprehensive view of their marketing efforts and attribute conversions accurately.
Real-Time Insights
Singular provides real-time or near real-time insights, allowing marketers to optimize their campaigns quickly. The platform automates data collection, streamlines reporting, and offers predictive D7 LTV calculations for instant campaign optimization.
Granular ROI Insights
Singular delivers detailed ROI insights, enabling marketers to understand the performance of their campaigns at a granular level. This includes deduplicated KPIs, 35-day cohorts, and true organic metrics, which improve reporting accuracy and help in making better optimization decisions.
Ad Fraud Prevention
The platform includes a fraud prevention suite with over 50 prevention methods, ensuring maximum protection against ad fraud threats.
Accuracy
Singular’s accuracy is a significant strength, especially in addressing the limitations imposed by Apple’s SKAdNetwork:
SKAN Advanced Analytics
Singular’s SKAN Advanced Analytics uses data science and machine learning to fill the gaps in data provided by SKAdNetwork. This includes modeled metrics, smart conversion management, and instant campaign optimization, which have shown impressive results, such as achieving 87% D7 revenue accuracy on average for beta clients.
Cohorted Metrics
The introduction of SKAN Cohorts provides estimated cohorts that give marketers visibility into critical measures like revenue and ROAS for campaigns, which were previously unavailable due to SKAdNetwork limitations.
Data Standardization
Singular standardizes marketing data with automated data standardization and matching of mobile and web attribution data. This ensures that the data is consistent and reliable across different platforms.
Limitations or Areas for Improvement
While Singular offers advanced analytics and attribution solutions, there are a few areas to consider:
Data Gaps
Although Singular addresses many data gaps, especially those introduced by SKAdNetwork, there might still be some limitations in capturing every detail due to the aggregated and non-personal nature of the data provided by Apple.
Historical Data Integration
For accurate reporting, it is crucial to import historical data into the Singular account before running campaigns. Failure to do so can result in incorrect attribution and spikes in organic installs.
Data Freshness
While Singular provides near real-time data, there can be a delay of up to a couple of hours in aggregated reports. This might not be ideal for all real-time decision-making scenarios.
Conclusion
In summary, Singular’s performance and accuracy are highly commendable, especially in the context of iOS marketing analytics. The platform’s ability to unify data, provide granular insights, and address SKAdNetwork limitations makes it a valuable tool for marketers. However, users need to be mindful of the importance of integrating historical data and the potential delays in aggregated report freshness.
Singular - Pricing and Plans
Singular Pricing Structure
Singular offers a flexible and tiered pricing structure to cater to various business needs, particularly in the area of marketing analytics and mobile attribution.
Free Plan
- This plan is ideal for teams in the early stages of building their customer bases and user journeys.
- It is free, with no credit card required.
- Key features include:
- Best-in-class Mobile Attribution
- Ad Mon reporting and attribution
- Superior ROI Analytics
- Cost aggregation
- Data management
- Fraud prevention
- Tracking and analysis of email, SMS, social, and cross-promo campaigns
- Easy deep linking and deferred deep-linking
- SKAdNetwork Attribution
- Powerful APIs
- SKAdNetwork Cohort Prediction
- Customizable dashboards
- Creative reporting
- Up to 15,000 paid conversions.
Growth Plan
- This plan is suited for growing teams that need to scale their user base and improve their user journey.
- The cost is $0.05 per conversion.
- In addition to all the features in the Free Plan, it includes:
- Technical support
- Customer Experience Team
- 1-on-1 solutions-engineer onboarding for all customers.
Enterprise Plan
- This plan is designed for large teams that need to drive incremental growth with custom features and a dedicated success team.
- Pricing is customized, so businesses need to contact Singular for a quote.
- Key features include:
- Everything in the Growth Plan
- Dedicated Customer Success Manager
- Enterprise-grade SLA
- Cross-device Attribution
- 365-day cohorts
- Audience Management
- Advanced User Permission Management
- Single-Sign On (SSO)
- Private Cloud
- Optional add-ons such as automated data exports (no-code plug-and-play ETL).
Optional Add-ons
- Automated data exports: No-code plug-and-play ETL can be added to any plan.
- Other custom features can be integrated based on the specific needs of the enterprise.
Singular also ensures transparency in their pricing and is committed to top-of-line privacy and security, complying with major privacy regulations and undergoing regular audits and pentests.
Singular - Integration and Compatibility
Integration and Compatibility of Singular
When discussing the integration and compatibility of Singular, a marketing analytics and attribution platform, it’s important to focus on the specific capabilities and integrations it offers.Integration with Other Tools
Singular is designed to unify marketing data from various sources, making it highly integrable with a wide range of marketing tools and platforms. Here are some key points:- Data Unification: Singular allows marketers to combine data from multiple channels, including mobile apps, web, and desktop, to get a comprehensive view of the user journey. This is achieved through custom integrations with various marketing stacks.
- Attribution and ROI Analysis: The platform integrates with different data sources to attribute conversions and analyze the return on investment (ROI) across the entire customer journey. This includes integrating with mobile app install data, conversion data on desktop, and other touchpoints.
Compatibility Across Different Platforms and Devices
Singular’s compatibility is largely centered around its ability to work seamlessly with various marketing and analytics tools:- Cross-Device Tracking: Singular can track user interactions across different devices, from mobile apps to desktop conversions. This ensures a cohesive view of the customer journey regardless of the device used.
- Platform Agnostic: The platform supports data integration from multiple platforms, including social media, search engines, and other digital marketing channels. This makes it versatile and adaptable to different marketing strategies.
Specific Integrations
While the provided sources do not detail specific technical integrations or APIs used by Singular, it is clear that the platform is built to be highly adaptable and integrable with a variety of marketing tools and data sources. If you are looking for detailed technical information on how to integrate Singular with specific tools or platforms, it would be best to consult Singular’s official documentation or contact their support team directly, as this information is not available in the provided sources. Singular - Customer Support and Resources
Customer Support
Singular provides 24/7 online support to its global users. You can reach their support team through various channels, including Skype, email, phone, and WhatsApp. This ensures that you can get help anytime and from anywhere. The support team, equipped with professional knowledge and skills, aims to respond to all your technical questions within 24 hours.
Additional Resources
To further support users, Singular offers a range of educational and support materials:
- Training Videos and Webinars: Singular provides training videos, manuals, and webinars to help users improve their professional skills and effectively use the platform.
- FAQs and Manuals: Detailed FAQs and manuals are available to address common questions and guide users through the platform’s features.
- Automated Data Standardization and Integration Guides: Singular offers resources on how to automate data collection, standardize data schemas, and integrate data from various sources, including API integrations, dashboard-based integrations, and file-based integrations.
Data Management and Reporting Tools
Singular also provides tools to make data management and reporting more efficient:
- ETL Solutions: Their Extract-Transform-Load (ETL) solution automatically extracts, organizes, and pushes your marketing data into your preferred data warehouse, making it easy to create custom reports and visualize data.
- Customizable Dashboards: Users can quickly create custom dimensions and build reporting dashboards with widgets tailored to their needs. This includes visualizing ad assets and their performance across different campaigns and sources.
Alerts and Notifications
To keep users informed, Singular offers automatic monitoring and notifications for marketing campaigns. This includes alerts for delayed data, significant changes in metrics, and data connector issues, ensuring you stay on top of your campaign performance.
Overall, Singular’s support and resources are designed to make it easy for users to manage and analyze their marketing data effectively, with a strong focus on customer support and educational materials.
Singular - Pros and Cons
Advantages of Singular
Singular offers several significant advantages that make it a valuable tool for marketers and businesses in the data tools and AI-driven product category:
Unified Data Integration
Singular integrates data from various marketing channels and sources, providing a comprehensive view of marketing performance. This unified approach allows marketers to analyze data holistically and make informed decisions.
Advanced Analytics and Attribution
The platform uses advanced analytics techniques, including machine learning and predictive modeling, to uncover hidden insights within the data. It offers multi-touch attribution, SKAdNetwork attribution, and cross-device attribution, enabling accurate credit assignment and a unified customer journey view.
Real-Time Reporting and Predictive Analytics
Singular provides real-time reporting features, allowing marketers to track campaign performance and make adjustments on the fly. Its predictive analytics capabilities help forecast future performance, enabling proactive adjustments to marketing strategies.
Customizable Dashboards and Reports
Marketers can create customizable dashboards to visualize data in a way that suits their specific needs. This flexibility enables users to focus on the metrics that matter most to them, such as ROI, CPI, and CAC.
Fraud Prevention
Singular’s advanced fraud prevention suite detects and blocks fraudulent activity using over 50 detection methods, ensuring data integrity and protecting marketing budgets.
Creative Analytics
The platform provides detailed insights into the performance of ad creatives, helping marketers identify which creatives drive the most engagement, installs, and conversions. This allows for data-driven optimization of ad content.
Cost Aggregation and ROI Reporting
Singular combines attribution data with cost aggregation, offering granular insights into ROI at various levels (source, campaign, creative, and keyword). This helps marketers make informed decisions to continuously improve marketing performance.
Automated Data Collection and Standardization
Singular automates data collection and standardization, eliminating the need to build and maintain multiple APIs and data pipelines. This ensures data is accurate, fresh, and comprehensive.
Disadvantages of Singular
While Singular is a powerful tool, there are some potential drawbacks to consider:
Cost
Singular operates on a subscription-based model, which can be costly, especially for smaller businesses or those with limited budgets. The pricing plans, although flexible, may not be feasible for all users.
Complexity
For users who are not familiar with advanced analytics and AI-driven tools, Singular might have a steep learning curve. The platform’s extensive features and capabilities could be overwhelming for those without prior experience in marketing analytics.
Data Requirements
To fully utilize Singular’s capabilities, users need to import historical data into their account before running campaigns. Failure to do so can result in inaccuracies, such as spikes in organic installs and incorrect attribution sources.
Dependency on Data Quality
The accuracy and usefulness of Singular’s insights depend heavily on the quality and completeness of the data integrated into the platform. Poor data quality can lead to less reliable insights and decisions.
In summary, Singular offers a wide range of powerful features that can significantly enhance marketing analytics and decision-making, but it also comes with some costs and requires a certain level of expertise and data quality to maximize its benefits.
Singular - Comparison with Competitors
Unique Features of Singular
- Unified Data Integration: Singular stands out for its ability to integrate data from various marketing channels and sources, providing a comprehensive view of marketing performance. This unified approach allows for holistic data analysis and informed decision-making.
- Attribution Modeling: Singular offers advanced attribution modeling, enabling marketers to accurately attribute conversions to the right marketing channels, which is crucial for optimizing marketing spend and improving ROI.
- Real-Time Reporting and Customizable Dashboards: Singular provides real-time reporting and customizable dashboards, allowing marketers to track campaign performance in real-time and visualize data in a way that suits their specific needs.
- AI-Powered Insights: Leveraging artificial intelligence, Singular generates actionable insights that help marketers identify trends, opportunities, and areas for campaign optimization.
Potential Alternatives
Tableau
- Tableau is a leading business intelligence platform that, like Singular, uses AI to enhance data analysis. It offers advanced visualizations, an intuitive drag-and-drop interface, and seamless integration with Salesforce data. However, Tableau is more geared towards general business intelligence rather than specific marketing analytics.
- Pros: Advanced visualizations, feature-rich with AI tools, intuitive interface.
- Cons: Can be difficult for new users, higher cost.
IBM Cognos Analytics
- IBM Cognos Analytics is an integrated self-service solution that leverages AI-powered automation and insights. It supports natural language queries and automated pattern detection, but it has a complex interface and a steep learning curve, making it less accessible for some users.
- Pros: Integrates with IBM tools, supports natural language inquiries.
- Cons: Complex interface, expensive for small to mid-sized companies.
AnswerRocket
- AnswerRocket is a search-powered AI data analytics platform that allows users to ask questions in natural language to get rapid insights. While it is easy to use and provides quick insights, it lacks the advanced features and functionalities of more established tools like Singular.
- Pros: Easy to use, quick insights, suitable for non-technical users.
- Cons: Limited advanced features, restrictive integration options.
Qlik
- Qlik offers multiple data exploration features and a user-friendly interface, but it has a higher cost and comparatively limited AI functionalities compared to Singular. It is known for its associative data model, which allows flexible data exploration.
- Pros: Associative data model, collaborative tools, embed data in external applications.
- Cons: Higher cost, limited AI features, steeper learning curve.
Key Differences
- Focus: Singular is specifically tailored for marketing analytics, while tools like Tableau, IBM Cognos Analytics, and Qlik are more general-purpose business intelligence platforms.
- Ease of Use: Singular and AnswerRocket are designed to be user-friendly, especially for non-technical users, whereas IBM Cognos Analytics and Qlik have steeper learning curves.
- Integration: Singular’s unified data integration and automated data standardization are unique strengths, particularly in the context of marketing data. Other tools may require more manual integration efforts.
Singular - Frequently Asked Questions
Here are some frequently asked questions about Singular, a marketing analytics and mobile attribution platform, along with detailed responses:
What is Singular and what does it do?
Singular is a marketing analytics platform that helps businesses track and optimize their marketing campaigns. It integrates data from various sources, provides advanced analytics, and generates actionable insights to improve marketing strategies and drive better results.
How does Singular integrate data from different sources?
Singular integrates data from multiple marketing channels and sources, including ad networks, CRM systems, and social media channels. This integration allows marketers to centralize and manage all their marketing data in one place, providing a holistic view of their marketing performance.
What are the key features of Singular’s analytics and insights generation?
Singular’s analytics capabilities include unified data integration, attribution modeling, real-time reporting, customizable dashboards, and AI-powered insights. These features help marketers analyze campaign performance, attribute conversions to the right channels, and make data-driven decisions to optimize their marketing efforts.
How does Singular handle attribution modeling?
Singular offers advanced attribution modeling capabilities that allow marketers to accurately attribute conversions to the right marketing channels. This includes multi-touch attribution, SKAdNetwork attribution for iOS campaigns, and cross-device attribution to connect user actions across multiple devices.
What is the role of AI in Singular’s platform?
Singular leverages AI to provide actionable insights, automate tasks, and enhance marketing optimization. AI tools help in predictive analytics, automation, and optimizing campaign performance. However, it is noted that while AI is widely used, many marketers still find it intimidating and feel they lack the necessary skills to use it effectively.
How does Singular help in fraud prevention?
Singular offers an advanced fraud prevention suite that detects and blocks fraudulent activity using over 50 detection methods. This ensures that all metrics and reports are accurate by filtering out invalid interactions, thereby protecting data integrity and maximizing marketing budgets.
Can Singular provide real-time reporting and data updates?
Yes, Singular provides real-time reporting features that allow marketers to track campaign performance and make adjustments on the fly. Data can be viewed in close to real-time in user-level logs, and new data is aggregated and pulled into the reporting system every hour.
How does Singular support creative analytics?
Singular’s creative analytics provide detailed insights into the performance of ad creatives across campaigns. This helps marketers identify which creatives drive the most engagement, installs, and conversions, and refine ad content based on data-driven insights to improve results.
What is the revenue model of Singular?
Singular generates revenue through subscription fees for its platform and services. This model allows businesses to access the full range of Singular’s features and support.
How does Singular help in cost aggregation and ROI reporting?
Singular combines attribution data with cost aggregation, providing granular insights into ROI at the source, campaign, creative, and keyword levels. This holistic performance view helps marketers make informed decisions to continuously improve their marketing performance.
Can Singular export data to other platforms?
Yes, Singular allows users to export their data to a data warehouse or third-party platform of their choice through its data destinations feature. Data is pushed to these destinations every 6 hours, ensuring that the data remains fresh and accessible.
Singular - Conclusion and Recommendation
Final Assessment of Singular in the Data Tools AI-Driven Product Category
Singular is a comprehensive marketing analytics and AI-driven data tool that offers a wide range of features to optimize marketing performance, particularly for marketing and analytics teams.Key Benefits and Features
- Granular ROI Insights: Singular provides detailed and accurate ROI insights, allowing users to optimize their marketing campaigns effectively. It offers pre-configured reports and the ability to create custom dimensions and reporting dashboards.
- Data Collection and Standardization: The platform automates data collection from various sources, standardizes data schemas, and integrates mobile, web, and cross-platform tracking data. This ensures that users have unified and reliable data for their analyses.
- Ad Monetization and Fraud Prevention: Singular is integrated with numerous ad networks and monetization mediators, enabling automated ad revenue data collection and robust fraud prevention methods to protect ad budgets.
- AI and Predictive Analytics: Through its Singular Intelligence Platform (SiDAX™), the tool uses AI and deep learning algorithms to predict future outcomes, automate decision-making, and provide real-time alerts and recommendations. This helps in strategic planning and in-flight optimization.
Who Would Benefit Most
Singular is particularly beneficial for marketing teams, analytics professionals, and businesses that rely heavily on data-driven decision-making. Here are some key groups that would benefit:- Marketing Teams: Those responsible for managing and optimizing marketing campaigns will find Singular’s real-time insights, automated data collection, and detailed ROI analysis invaluable.
- Analytics Professionals: Analysts will appreciate the ability to create custom reports, visualize data, and integrate data from multiple sources into a unified view.
- Businesses with Multiple Data Sources: Companies dealing with fragmented data from various platforms (e.g., iOS, web, cross-device) will benefit from Singular’s data standardization and integration capabilities.