
Syniti (formerly BackOffice Associates) - Detailed Review
Data Tools

Syniti (formerly BackOffice Associates) - Product Overview
Overview
Syniti, formerly known as BackOffice Associates, is a leading provider of enterprise-scale data management solutions, particularly in the AI-driven data tools category. Here’s a brief overview of what they offer:
Primary Function
Syniti specializes in solving complex enterprise data transformation challenges. Their solutions focus on data migration, data quality, analytics, master data and metadata management, and information governance. These services are designed to help businesses manage their data effectively, ensuring accuracy, efficiency, and compliance.
Target Audience
Syniti’s primary target audience includes large, multinational corporations across various industries such as capital management, manufacturing, life sciences, pharmaceuticals, and retailing. They serve more than 200 Forbes Global 2000 organizations, indicating their expertise in handling the data needs of major enterprises.
Key Features
AI and ML Integration
Syniti’s software leverages artificial intelligence and machine learning to automate and guide data processes, enhancing data quality and reducing errors.
Syniti Knowledge Platform
This is a unified, end-to-end platform that streamlines data journeys, increases efficiency, and reduces data errors. It supports the entire lifecycle of data management, from data conversion to data governance.
SAP S/4HANA Solution
Syniti offers specialized solutions for SAP customers, particularly those migrating workloads to the cloud. Their software is part of the SAP Solution Extensions program, which allows them to market directly to SAP customers.
Global Expertise
With over 900 data specialists in 25 countries, Syniti provides comprehensive support and expertise in managing large-scale data projects.
Conclusion
Syniti’s approach is centered on enabling business users and knowledge workers to engage with the software, driving business outcomes through data-driven insights. Their solutions are built to support the ongoing transformation and movement of data between systems, ensuring continuous improvement and reliability.

Syniti (formerly BackOffice Associates) - User Interface and Experience
User Interface and Experience
The user interface and experience of Syniti’s AI-driven data tools are designed to be intuitive, efficient, and user-friendly, particularly for those involved in enterprise data management.Automation and Guidance
Syniti’s platform, including tools like the Syniti Knowledge Platform (SKP) and Syniti Match, incorporates automation and AI-driven features to simplify data management tasks. For instance, the smart rule recommendation engine within SKP suggests data quality rules based on 15 years of best practices, which helps users quickly implement data quality measures without extensive manual intervention.User-Friendly Dashboards
The platform includes business outcome dashboards that provide unified, enterprise-grade data management insights. These dashboards enable users to rapidly identify ROI and track KPI improvements in real-time, making it easier to monitor and manage data quality initiatives.AI-Enhanced Interactions
Syniti’s introduction of the Syniti Squad™, a set of autonomous AI agents, further enhances the user experience. These agents can engage in dialogue with users to understand their business challenges, analyze focus areas, and generate custom business rules. This interactive approach ensures that users receive relevant and accurate insights without needing to be technical experts.Data Matching and Replication
Tools like Syniti Match use AI, proprietary phonetic and fuzzy matching algorithms, and context-sensitive lexicons to match data quickly and accurately. This reduces the time spent on eliminating duplications and inconsistencies, making the process more efficient and less tedious for users.Ease of Use
The platform is designed to be accessible to both technical and non-technical users. Syniti’s solutions go beyond relying on technical experts, enabling businesspeople and knowledge workers to engage with the software and drive business outcomes. The cloud-native deployment and automated template provisioning also reduce the administrative burden, making it easier for users to manage and provision solutions.Real-Time Data Access
Syniti’s data replication capabilities ensure that users have real-time access to accurate data across various applications and databases. This real-time integration supports stronger decision-making and a more unified data environment, which is essential for maintaining a data-driven culture at an enterprise scale.Conclusion
In summary, Syniti’s user interface is characterized by its automated and AI-driven features, user-friendly dashboards, and interactive AI agents. These elements combine to provide an efficient and engaging user experience, making it easier for users to manage and derive value from their data.
Syniti (formerly BackOffice Associates) - Key Features and Functionality
Syniti Overview
Syniti, a leading provider of enterprise data management solutions, offers a range of advanced features and functionalities, particularly in its AI-driven data tools. Here are the main features and how they work:
Data Matching
Syniti’s AI-driven data matching solution, known as Syniti Match, is a key feature that stands out. This tool uses AI, proprietary phonetic and fuzzy matching algorithms, and context-sensitive lexicons to match data contextually. Here’s how it works:
- Speed and Accuracy: Syniti Match can match millions of records in minutes with batch ingestion and find matches in sub-seconds with real-time ingestion. This significantly reduces the time spent on data matching jobs.
- Contextual Matching: The software evaluates matches based on the nature of the data, rather than its location in a table, maximizing matches while minimizing false positives.
- Enhanced Customer Relationships: By creating unified, 360-degree customer profiles, organizations can enhance targeting campaigns and drive meaningful customer experiences.
Data Replication
Syniti’s data replication capabilities ensure that data is delivered to any user, application, or system across the organization in real-time.
- Change Data Capture (CDC): This feature guarantees enterprise-wide access to real-time data, enabling stronger decision-making. It supports connections to over 60 popular cloud and on-premises applications.
- Unified Enterprise Data: Data is replicated, unified, and distributed across various applications and databases, ensuring everyone works with the same data.
- Cloud Data Integration: Syniti simplifies the process of moving data to preferred cloud solutions without disrupting on-premises performance.
Data Quality and Governance
Syniti offers comprehensive data quality and governance features.
- AI-Enhanced Data Quality: Syniti is developing AI-powered data quality prototypes, such as the Syniti Squad™, which use autonomous AI agents to address data quality issues more effectively. These agents analyze user-defined focus areas, identify insights, and generate custom business rules.
- Data Cleansing and Validation: The platform includes tools for data cleansing, validation, and transformation to ensure high-quality data. This helps in eliminating duplicates, correcting errors, and standardizing data formats.
Master Data Management
Syniti’s Master Data Management (MDM) capabilities help in managing critical data entities.
- Data Enrichment and Profiling: The software provides features for data enrichment and profiling, which help in gaining deeper insights into the data. This includes tools for data archiving, consolidation, and reporting.
Data Integration
Syniti facilitates seamless data integration across various systems.
- Multi-System Support: The platform supports connections to a wide range of databases and cloud services, including Oracle, MS SQL Server, IBM Db2, and more. This ensures that data can be integrated from diverse sources to power all data pipelines.
AI Integration
AI is deeply integrated into Syniti’s products:
- AI-Powered Matching: Syniti Match uses AI to replicate the natural intelligence humans use when forming comparisons, allowing for contextual and accurate matching at scale.
- Autonomous AI Agents: The Syniti Squad™ employs AI agents that collaborate to analyze data problems, identify insights, and generate custom business rules. These agents can engage in dialogue with human experts for guidance when needed.
These features collectively help organizations improve productivity, enhance customer relationships, increase profitability, and proactively maintain high-quality data. Syniti’s AI-driven solutions are designed to be scalable, flexible, and easy to deploy, making them a valuable asset for enterprises seeking to optimize their data management processes.

Syniti (formerly BackOffice Associates) - Performance and Accuracy
Performance
Syniti’s data quality and matching solutions are known for their high performance and efficiency. Here are some highlights:Speed and Scalability
Speed and Scalability: Syniti Match, their AI-driven matching solution, can match millions of records in minutes with batch ingestion and identify matches in sub-seconds with real-time ingestion. This capability allows organizations to handle large volumes of data quickly and accurately.Productivity
Productivity: The software significantly reduces the time spent on data matching jobs, enhancing overall productivity. For instance, MJH Lifesciences reported a more accurate and efficient process of de-duping files using Syniti Match.Automation
Automation: Syniti’s solutions automate many data management tasks, such as data matching, deduplication, and data profiling. This automation minimizes the reliance on data scientists and expert users, accelerating the time-to-insight.Accuracy
Accuracy is a critical aspect of Syniti’s data tools:AI and Algorithmic Precision
AI and Algorithmic Precision: Syniti Match uses AI, proprietary phonetic and fuzzy matching algorithms, and context-sensitive lexicons to evaluate matches contextually. This approach maximizes the number of matches found while minimizing false positives.Data Integrity
Data Integrity: The Syniti Knowledge Platform ensures data integrity by providing accurate and consumable data, which is essential for informed decision-making and operational excellence. It helps maintain a single source of truth across various business applications.Real-Time Matching
Real-Time Matching: The real-time matching capability prevents duplicates from being created at the point of entry, ensuring that the data remains accurate and reliable.Limitations and Areas for Improvement
While Syniti’s data tools offer significant benefits, there are some areas that require attention:Data Extraction and Loading
Data Extraction and Loading: Users have noted that data extraction requires improvements and the loading mechanisms and administration processes need refinement. These aspects can be enhanced to make the overall process smoother.Customization
Customization: Although 80% of the solution is pre-built, requiring only 20-25% customization, some users find the customization options limited. This could be an area for future development to offer more flexibility.SQL Queries and Administration
SQL Queries and Administration: Users must build SQL queries externally, and the administration setup could be improved. These are minor drawbacks but important for overall user experience.Conclusion
Syniti’s AI-driven data tools, such as Syniti Match and the Syniti Knowledge Platform, demonstrate strong performance and accuracy. They are capable of handling large data volumes efficiently and ensuring high data quality. However, there are some areas, like data extraction and customization, that could be improved to enhance the user experience further. Overall, Syniti’s solutions are well-regarded for their ability to transform data into a strategic asset that drives business value and reduces risks.
Syniti (formerly BackOffice Associates) - Pricing and Plans
Pricing Structure of Syniti
When it comes to the pricing structure of Syniti, formerly known as BackOffice Associates, there is limited explicit information available on their official website and other sources.No Publicly Disclosed Pricing Tiers
Syniti does not publicly disclose specific pricing tiers or plans on their website or in the sources provided. This is a common practice for enterprise-level software solutions, as pricing often varies based on the specific needs and scale of the organization.Custom Pricing
Pricing for Syniti’s solutions is typically customized for each client. To get a quote, you would need to contact Syniti directly or request a demo through platforms like SoftwareSuggest or TrustRadius.No Free Trial or Freemium Version
There is no indication that Syniti offers a free trial or a freemium version of their software. This suggests that their solutions are geared towards enterprise clients who require comprehensive and customized data management services.Key Features Across Plans
While specific plans are not detailed, Syniti’s platform includes a wide range of features such as:- Data Migration
- Data Quality
- Data Governance
- Data Integration
- Master Data Management
- Data Enrichment
- Data Profiling
- Data Matching
- Data Cleansing
- Data Transformation
- Data Lineage
- Data Stewardship
- Data Archiving
- Data Synchronization
- Data Consolidation
- Data Validation
- Data Reporting
- Data Analytics
- Data Security
- Data Compliance

Syniti (formerly BackOffice Associates) - Integration and Compatibility
Overview
Syniti, formerly known as BackOffice Associates, offers a comprehensive suite of data management tools that integrate seamlessly with a wide range of databases, cloud platforms, and other business systems. Here’s a detailed look at its integration and compatibility:
Database Compatibility
Syniti’s Data Replication software supports a broad array of relational databases as both sources and targets. This includes popular databases such as Oracle, Microsoft SQL Server, IBM Db2, MySQL, PostgreSQL, SAP HANA, and many others. The platform also supports cloud-based databases like Amazon RDS, Amazon Aurora, Google Cloud SQL, and Microsoft Azure SQL Database.
Cloud Integration
Syniti’s platform is highly compatible with various cloud solutions, enabling smooth data migration and replication. It supports integration with Google Cloud, Microsoft Azure, Amazon AWS, SAP Cloud, and more. This allows for the seamless movement of data to cloud platforms without disrupting on-premises performance.
Application Integration
The Syniti Knowledge Platform (SKP) integrates well with several business applications and systems. For instance, it supports Databricks, enabling the unification of data, analytics, and AI workflows. It also integrates with Snowflake, facilitating real-time data capture from various databases into Snowflake for faster insights and decision-making.
ERP and CRM Systems
Syniti has strong integration capabilities with ERP systems like SAP E-Business Suite and SAP S/4HANA. The platform provides comprehensive data migration, extraction, matching, cleansing, and targeting tools specifically designed for ERP-focused transformations. Additionally, it supports CRM systems like Salesforce, ensuring accurate and harmonized customer and vendor data during migrations.
Data Pipelines and Lakes
The SKP supports the integration of data warehouses and data lakes into a unified Lakehouse architecture, which is particularly beneficial when working with platforms like Databricks. It also facilitates data replication to and from data lakes such as Hadoop HDFS, Microsoft Azure Data Lake Gen 1 and Gen 2, and Amazon S3.
Operating System and Hardware Compatibility
The Syniti Knowledge Platform Connector runs on Linux-based architectures, specifically supporting Red Hat Enterprise Linux and Oracle Linux. It requires Intel/AMD-based processors, a minimum of 4 core CPU, 16GB RAM, and 50GB disk space. Additional CPU and RAM are required if using the Match feature.
Network and Security
The SKP Connector initiates communication with the Syniti Cloud using specific ports and protocols, including TCP port 443 for configuration details and UDP port 51820 for Wireguard tunnels. It also requires IP v6 to be enabled on the server.
Conclusion
In summary, Syniti’s data management platform is highly versatile and compatible with a wide range of databases, cloud platforms, business applications, and operating systems. This broad compatibility ensures that organizations can integrate their data seamlessly across various systems, enhancing their data management and decision-making capabilities.

Syniti (formerly BackOffice Associates) - Customer Support and Resources
Customer Support Options
Syniti provides 24/7 global support as part of its Maintenance and License Agreement for current maintenance customers. Here are some key support features:
- Technical Support: Available to answer questions and resolve issues related to various Syniti products, including Syniti Data Replication, Data Connectivity, and Data Workbench.
- 24/7 Access: Customers can access support through the Syniti Help Center, where they can submit requests, track issues, download updates, and access product documentation.
- Fast-Track Issue Escalation: Issues can be quickly escalated to ensure prompt resolution.
- Constant Monitoring for Compliance: Ensures that the solutions are compliant with relevant standards.
Additional Resources
Syniti Knowledge Platform
The Syniti Knowledge Platform offers a tiered support system that includes access to product documentation, training videos, and new version releases. This platform is integral for customers to find solutions and updates for their specific products.
Data Insiders Community
Syniti hosts the Data Insiders Community, a public forum where data experts can share knowledge, help, and tips. This community allows for active participation in discussions, networking with peers, and recognition for innovative contributions. Members also receive invitations to regional networking events.
Product-Specific Support
- Syniti Data Replication & Data Connectivity: Support is available for issues related to these products, including access to specific documentation and updates.
- Syniti Data Workbench: Customers can submit support requests and track issues related to this product.
- Syniti Data Matching: Support for Syniti Data Matching tools, such as Syniti Match, which uses AI, phonetic and fuzzy matching algorithms, and context-sensitive lexicons to match both party and operational data accurately.
AI-Enhanced Solutions
Syniti is also introducing AI-enhanced solutions, such as the Syniti Squad™, which employs autonomous AI agents to address data quality issues. These agents can analyze user-defined focus areas, identify insights, and generate custom business rules, with the option for human expert feedback.
By leveraging these support options and resources, Syniti ensures that its customers have the necessary tools and assistance to effectively manage and enhance their data quality and operations.

Syniti (formerly BackOffice Associates) - Pros and Cons
Advantages of Syniti in the Data Tools AI-driven Product Category
Syniti offers several significant advantages in the data tools and AI-driven product category:Data Quality and Governance
Syniti’s platform is renowned for its ability to improve data quality significantly. With tools like Syniti Match, it can rapidly and accurately match both party and operational data, reducing errors such as typos, missing fields, and duplications. This enhances data reliability and trustworthiness, which is crucial for analytics and decision-making.Efficiency and Productivity
Syniti Match can match millions of records in minutes with batch ingestion and in sub-seconds with real-time ingestion, greatly reducing the time spent on data matching jobs. This improves productivity across various departments, from operations to sales and marketing.Comprehensive Data Management
Syniti’s silo-free enterprise data management platform supports a wide range of functions, including data migration, data quality, data replication, master data management, data governance, and more. This unified platform streamlines data management processes and ensures that all data-related activities are integrated and managed efficiently.AI-Driven Solutions
Syniti leverages AI and proprietary algorithms to enhance data matching and quality. For instance, the Syniti Squad uses autonomous AI agents to analyze user-defined focus areas, identify insights, and generate custom business rules. This AI-driven approach ensures more accurate and efficient data management.Enhanced Customer Relationships
By providing reliable and matched data, Syniti helps organizations build unified, 360-degree customer profiles. This enhances targeting campaigns and drives more meaningful and relevant customer experiences.Cost Savings and Profitability
Syniti Match can help identify duplicate spare parts, align them with vendors, and uncover potential procurement savings and volume discounts. This can significantly increase profitability by freeing up working capital.Scalability and Flexibility
Syniti’s solutions, such as Syniti Match, are cloud-native and can be deployed from anywhere without installation. They can easily scale as business data grows in volume and variety, making them highly flexible and adaptable to different business needs.Disadvantages of Syniti
While Syniti offers numerous benefits, there are some potential drawbacks to consider:Cost
The pricing for Syniti’s solutions can be significant, especially for smaller businesses or startups. While the exact pricing is not publicly detailed, the comprehensive nature of the platform suggests a substantial investment.Learning Curve
Implementing and fully utilizing Syniti’s advanced AI-driven tools may require a learning curve, especially for teams without extensive experience in data management and AI technologies. This could lead to initial delays in realizing the full benefits of the platform.Dependency on Human Expertise
While Syniti’s AI agents are highly capable, they still require engagement with human experts for complex problems or feedback. This means that organizations need to have or hire skilled data professionals to fully leverage the platform’s capabilities.Integration Challenges
Integrating Syniti’s solutions with existing systems can be challenging, especially if the organization has a complex IT landscape. Ensuring seamless integration may require additional resources and time. In summary, Syniti’s AI-driven data tools offer substantial advantages in terms of data quality, efficiency, and scalability, but they may also come with costs, a learning curve, and integration challenges.
Syniti (formerly BackOffice Associates) - Comparison with Competitors
When Comparing Syniti with Competitors
When comparing Syniti, a leading provider of AI-driven data management solutions, with its competitors in the data tools category, several key features and alternatives stand out.
Unique Features of Syniti
- Syniti Match: This AI-driven matching solution is notable for its ability to quickly and accurately match both party and operational data, reducing errors such as typos, missing fields, and duplications. It uses proprietary phonetic and fuzzy matching algorithms, and context-sensitive lexicons to maximize matches while minimizing false positives.
- AI-Enhanced Data Quality: Syniti’s AI agents collaborate to analyze user-defined focus areas, identify insights, and generate custom business rules. These agents can engage in dialogue with human experts for guidance, ensuring refined and accurate data quality rules that are published to the Syniti Knowledge Platform.
- Scalability and Flexibility: Syniti’s solutions are cloud-native and can be deployed flexibly, making them suitable for businesses of various sizes and data volumes.
Competitors and Alternatives
D&B Connect
- Master Data Management: D&B Connect offers a self-service, customizable master data management solution that helps eliminate data silos and enrich data using a vast database of records. This solution is particularly useful for organizations looking to create a single, interconnected source of truth for their data.
- Pros: Helps in data cleansing, benchmarking, and segmentation, which can improve marketing and sales efforts.
- Cons: May not have the same level of AI-driven matching capabilities as Syniti.
Datuum.ai
- AI-Powered Data Integration: Datuum.ai simplifies customer data onboarding through automated integration from various sources without coding. It reduces data preparation time and establishes resilient connectors, making it a strong alternative for data integration needs.
- Pros: User-friendly for non-technical specialists, reduces time spent on data-related tasks.
- Cons: May not offer the same level of data matching and quality assurance as Syniti.
Tableau
- Data Visualization and Analytics: Tableau, while primarily a business intelligence platform, integrates AI to enhance data analysis, preparation, and governance. It offers advanced visualizations and natural paths for finding insights, making it accessible even for beginners.
- Pros: Advanced visualizations, seamless integration with Salesforce data, and intuitive drag-and-drop interface.
- Cons: Not specifically focused on data matching or quality assurance like Syniti.
IBM Cognos Analytics
- Integrated Self-Service Solution: IBM Cognos Analytics uses AI-powered automation and insights to help users create dashboards and reports. It supports natural language queries and automated pattern detection, but it has a steeper learning curve and higher cost.
- Pros: Integrates with IBM tools, supports natural language inquiries.
- Cons: Complex interface, can be expensive for small to mid-sized companies.
Key Differences
- Focus on Data Matching: Syniti stands out with its strong focus on AI-driven data matching and quality assurance, particularly through its Syniti Match solution. This is a unique selling point compared to other tools that may focus more on data visualization, integration, or general analytics.
- User Interaction: Syniti’s AI agents engage in dialogue with human experts, ensuring a collaborative approach to data quality, which is distinct from tools that rely solely on automated processes.
- Scalability and Deployment: Syniti’s cloud-native solutions offer flexibility in deployment, making them suitable for a wide range of business needs.
In summary, while competitors like D&B Connect, Datuum.ai, Tableau, and IBM Cognos Analytics offer strong solutions in data management and analytics, Syniti’s specialized focus on AI-driven data matching and quality assurance sets it apart in the market. Each tool has its unique strengths and may be more or less suitable depending on the specific needs of the organization.

Syniti (formerly BackOffice Associates) - Frequently Asked Questions
Frequently Asked Questions about Syniti
What is the Syniti Knowledge Platform (SKP)?
The Syniti Knowledge Platform (SKP) is a comprehensive, cloud-based data management platform that integrates various data management capabilities, including data migration, quality, governance, and replication. It transforms data into a strategic asset by ensuring data quality, compliance, and business value across the organization.
How does Syniti address data quality issues?
Syniti addresses data quality issues through several mechanisms. The platform integrates data from cloud and on-premises sources, uses Change Data Capture (CDC) capabilities, and accelerates data synchronization. Additionally, Syniti’s data quality tools leverage AI, proprietary phonetic and fuzzy matching algorithms, and context-sensitive lexicons to accurately match, deduplicate, and harmonize data.
What is Syniti Match, and how does it work?
Syniti Match is an AI-powered data matching software that supports both party and operational data. It uses AI, proprietary phonetic and fuzzy matching algorithms, and context-sensitive lexicons to evaluate matches contextually. This solution helps eliminate errors such as typos, missing fields, duplications, and name variances, ensuring high-quality data by minimizing false positives and maximizing accurate matches.
How does Syniti support data governance?
Syniti’s data governance tools empower organizations to catalog, understand, and manage data compliance with ease. The platform provides deep insights and control over the data landscape, allowing for the management of data compliance and governance activities. It also aligns with and improves governance strategies for future projects by capturing every mapping, rule, policy, and team member involved.
Can Syniti handle large-scale data projects?
Yes, Syniti’s enterprise data management solutions are designed to handle large-scale data projects. The Syniti Knowledge Platform supports data migration, quality, and governance initiatives at scale, ensuring data sovereignty and security that align with business objectives. It has been used in over 5,000 global migrations and is known for its ability to deliver rapid time-to-value and high customer satisfaction.
How does Syniti incorporate AI in its data management solutions?
Syniti incorporates AI in several ways. For example, the Syniti Match solution uses AI and proprietary algorithms for precise data matching. Additionally, Syniti is developing AI-enhanced data quality prototypes, such as the Syniti Squad™, which employs autonomous AI agents to address data quality issues more effectively and efficiently. These agents can analyze user-defined focus areas, identify insights, and generate custom business rules.
What kind of support and expertise does Syniti offer?
Syniti offers extensive support and expertise through its data specialists. With 30 offices worldwide and over 15 years of experience, Syniti provides embedded knowledge from thousands of successful global migrations. The platform includes integrated best practices, ready-to-use mappings, and content to elevate data migration projects. Syniti also boasts a 99.7% customer satisfaction rate.
How does Syniti ensure data security?
Syniti embeds security deeply within its software and infrastructure. The platform is designed to safeguard data and processes, ensuring data sovereignty and security that align with business objectives. This includes secure data replication, change data capture, and other data management functions.
Can Syniti be used for master data management (MDM)?
Yes, Syniti provides a Master Data Management (MDM) solution. This solution helps consolidate and govern master data, ensuring data quality and consistency across the enterprise. It supports achieving a unified 360-degree view of customers and increases business agility by providing a robust master data foundation.
How does Syniti facilitate collaboration and workflow?
Syniti’s platform facilitates unified collaboration and workflow by connecting the entire team, including data governance experts, executives, and business leaders. It uses automated workflows that crowdsource data insights and best practices, ensuring that all stakeholders are aligned and working efficiently.
