
Plotly - Detailed Review
Design Tools

Plotly - Product Overview
Plotly is a leading data visualization and analytics platform that falls squarely within the Design Tools AI-driven product category. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Plotly is an interactive, open-source plotting library that enables users to create a wide range of statistical, financial, geographic, scientific, and 3-dimensional visualizations. It allows users to build beautiful, interactive web-based visualizations that can be displayed in various environments, including Jupyter notebooks, standalone HTML files, or as part of web applications using Dash.
Target Audience
Plotly’s target audience is diverse and includes data scientists, analysts, developers, and decision-makers across various industries. This encompasses professionals in finance, healthcare, marketing, and technology who need to visualize and analyze data in an interactive and dynamic way. The platform caters to individuals with varying levels of expertise, from beginners to advanced users.
Key Features
Interactive Visualizations
Plotly supports over 40 unique chart types, allowing users to create interactive web apps that facilitate real-time data exploration and analysis.
Flexibility and Integration
The platform is highly flexible and integrates seamlessly with multiple programming languages, including Python, R, and JavaScript. This makes it easy to create customized solutions and deploy them across different platforms.
User-Friendly Interface
Despite its advanced capabilities, Plotly offers a user-friendly interface that simplifies the process of creating interactive visualizations. This makes it accessible even to those without extensive coding knowledge.
Scalability
Plotly’s platform is built to scale, allowing users to handle large datasets and complex visualizations with ease. It supports deployment on various cloud services such as AWS, Azure, and GCP.
Community Support
Plotly has a strong community of users, developers, and data enthusiasts who contribute to the platform’s growth and development. This community engagement fosters innovation and knowledge sharing.
Plotly Express
The plotly.express
module provides a high-level API that simplifies the creation of common figures, offering more than 30 functions for different types of charts and graphs. This module is particularly useful for quick and consistent data visualization.
Overall, Plotly stands out for its advanced technology, flexibility, user-friendly interface, and strong community support, making it a preferred choice for data visualization and analytics needs.

Plotly - User Interface and Experience
User Interface and User Experience of Plotly
The user interface and user experience of Plotly, particularly in the context of its Design Tools and AI-driven products, are designed to be intuitive, customizable, and highly interactive.
Dash Design Kit
Plotly’s Dash Design Kit, which is part of the Dash Enterprise offering, simplifies the process of building and styling Dash applications. This kit allows users to create mobile-responsive apps without needing to write HTML or CSS. It provides a high-level UI framework that is themeable and includes various components such as cards, tables, and graphs. This makes it easier for users to arrange, style, and customize their Dash apps quickly and efficiently.
Interactive Components
The user interface includes a variety of interactive components such as dcc.Graph
for rendering interactive graphs, dcc.RadioItems
for user input, and dash_table.DataTable
for displaying data in a table format. These components are easily integrated into the app layout, allowing users to create dynamic and interactive visualizations.
Customization and Styling
Plotly’s tools offer granular styling options, enabling users to customize the appearance of their apps extensively. This includes themeable Dash Core Components, graphs, and interactive tables. The live design GUI and fullscreen preview features help users see the changes they make in real-time, enhancing the overall design experience.
AI Integration
For AI-driven products, Plotly integrates seamlessly with AI models and chatbots. The Plotly Chatbot Builder, for example, allows users to create chat assistants that can answer detailed questions using data from external sources. This integration enables users to build custom, interactive AI apps that can incorporate predictive analytics and real-time operational decisions.
Ease of Use
The ease of use is a significant focus for Plotly’s tools. The documentation and tutorials, such as the “Dash in 20 Minutes” tutorial, guide users through the process of building their first app step-by-step. This makes it accessible even for those new to building interactive web applications.
Overall User Experience
The overall user experience is enhanced by the ability to deploy apps quickly and efficiently. Plotly Dash Enterprise supports business, scientific, and data teams in collaborating and customizing interactive data applications at scale. The platform ensures that apps are mobile-responsive and themeable, which improves engagement and usability across different devices and user preferences.
Conclusion
In summary, Plotly’s user interface is designed to be user-friendly, highly customizable, and interactive, making it an effective tool for building and deploying AI-driven data applications.

Plotly - Key Features and Functionality
Overview of Plotly in Dash Enterprise 5.6
Plotly, particularly in its latest iterations such as Dash Enterprise 5.6, offers a range of powerful features and functionalities, especially when integrated with AI-driven tools. Here are the key features and how they work:Interactive Visualisations
Plotly is renowned for its ability to create interactive visualisations, including scatter plots, bar charts, line graphs, and 3D plots. These interactive elements allow users to zoom, pan, and use tooltips to explore the data in depth, making data exploration more intuitive and engaging.AI-Assisted Development (AIAD)
With the introduction of Dash Enterprise 5.6, Plotly integrates AI-Assisted Development through a chat-based interface in App Studio. This feature enables data scientists to transform insights into shareable Dash applications seamlessly using natural language data analysis and visualization with auto-generated Python code. This streamlines the application creation process and enhances productivity.Data Explorer Mode
The Data Explorer Mode in App Studio simplifies workflows by allowing users to create charts directly within their analysis process. This feature accelerates the generation of insights, enabling faster decision-making.SQL and Control Cells
App Studio now includes intuitive tools for SQL authoring and Dash control creation. These tools streamline app development by making it easier to manage and interact with data sources directly within the application.Simple Application Embedding
Dash Enterprise 5.6 facilitates the effortless integration of apps into host platforms, making it easier to share and deploy data applications across different environments.AI-Driven Chat Interface
The new chat-based interface in Plotly App Studio uses AI to assist in building data applications. Users can interact with the system using natural language to generate Python code, which significantly reduces the time and effort required to create interactive Dash applications.Smart Insights and Generative AI
The enhanced developer tools in Dash Enterprise 5.6 include Smart Insights and generative AI features. These tools streamline data exploration by providing actionable insights and automating parts of the data visualization process, making it more efficient for data scientists to build intelligent data applications.Cross-Platform Compatibility
Plotly generates visualisations in multiple formats, including HTML and static images, ensuring compatibility across different platforms and easy sharing online. This makes it convenient to share interactive visualisations or static images depending on the need.Integration with Dash
Plotly integrates seamlessly with Dash, a framework for building interactive web applications. This integration allows users to create dynamic dashboards that render interactive visualisations based on user input, enhancing real-time data exploration and decision-making.Resource Management and Monitoring
Dash Enterprise 5.6 includes features like VM Stop/Start and Parking, which optimize resource usage by enabling administrators to manage DE instances more efficiently. Additionally, an advanced monitoring system provides real-time observability tools to ensure business-critical apps remain operational.Conclusion
In summary, Plotly’s integration with AI in Dash Enterprise 5.6 significantly enhances the efficiency and efficacy of data application development. The AI-driven features simplify workflows, generate code automatically, and provide actionable insights, making it easier for data scientists and teams to build and deploy interactive data applications.
Plotly - Performance and Accuracy
Performance
Plotly is highly regarded for its ability to create interactive and visually appealing data visualizations. It is particularly useful for quick data exploration and generating interactive plots that can be easily shared and viewed in web browsers.
- Interactive Visualizations: Plotly allows users to create fully interactive plots with ease, often requiring just a single line of code. This interactivity enhances user engagement and facilitates deeper data analysis.
- AI-Assisted Development: The latest version of Dash Enterprise, 5.6, introduces Plotly AI, which includes a chat-based interface in App Studio. This feature accelerates the application creation process by enabling data scientists to transform insights into shareable Dash applications seamlessly. This AI assistance significantly streamlines workflows and enhances productivity.
Accuracy
Plotly is known for its accuracy in data visualization, especially when comparing different metrics or models.
- Model Performance Comparison: Plotly can effectively compare the performance of different models across various metrics such as accuracy, precision, and recall. This is achieved through clear and interactive graphs that can be easily interpreted.
- Data Accuracy: The library ensures that the data visualized is accurate and consistent, allowing for reliable decision-making. The use of Plotly in data science and AI applications underscores its reliability in maintaining data accuracy.
Limitations and Areas for Improvement
While Plotly offers many advantages, there are some areas where it could be improved:
- User Experience: Some users have reported inconsistencies in the use of certain components, such as table components, which are not frequently featured in official demos. This can make it difficult for users to find the right examples for their specific needs.
- Integration Issues: There have been reports of difficulties in running Dash applications from within Python modules, which can be a minor but significant hurdle for some users.
- Sub-Second Charts: There is limited information on how well Plotly performs with very short time intervals, such as sub-second charts. While Plotly is generally good with interactive visualizations, its performance in such specific use cases might need further evaluation.
In summary, Plotly is a powerful tool for data visualization and AI-driven design, offering high performance and accuracy. However, it has some minor limitations and areas where user experience and specific use cases could be improved.

Plotly - Pricing and Plans
Plotly Pricing Structure
Plotly offers a versatile pricing structure that caters to various needs, from free and open-source options to commercial plans. Here’s a breakdown of the different tiers and their features:
Free and Open-Source Options
- Plotly for Python and R: These are free and open-source, licensed under the MIT license. You can install, use, and distribute them without any costs or the need for an account.
- Dash Open Source: Plotly’s Dash analytics application framework is also free and open-source, allowing you to create interactive graphs and dashboards without any additional fees.
Key Features of Free Options
- Offline Use: You can use Plotly and Dash entirely offline, except for tile maps that require a connection to a cloud-hosted service like Mapbox or Open Street Maps.
- No Account Required: There is no need to sign up for any service to use the free versions of Plotly and Dash.
Commercial Plans
- Dash Cloud for Teams: This plan is available but requires contacting the vendor for a custom quote. It is designed for collaborative charting and data visualization.
- Dash Enterprise Cloud: This plan starts at $50,000 per year. It offers advanced features, including support for large-scale deployments and additional security options.
- Dash Enterprise On-Premises: This plan also requires a custom quote from the vendor. It allows for on-premise deployment, which can be beneficial for organizations with strict data security requirements.
Additional Features in Commercial Plans
- Collaborative Charting: Commercial plans support multiple users and collaborative work on data visualization projects.
- Custom Deployment: Commercial plans offer the flexibility of cloud or on-premise deployment, allowing organizations to choose the best fit for their infrastructure and security needs.
- Advanced Support: Commercial plans typically include better support options and additional features that are not available in the free versions.
Conclusion
In summary, Plotly provides a range of options from completely free and open-source to comprehensive commercial plans, ensuring that users can choose the best fit for their specific requirements and budget.

Plotly - Integration and Compatibility
Cross-Platform Compatibility
Plotly supports a wide range of programming languages and tools, including Python, R, MATLAB, Julia, Perl, and even REST APIs. This interoperability allows users to import, edit, and plot data from different sources within the same online plot, facilitating collaboration among teams with diverse technical backgrounds.
Integration with Other Tools
Plotly can be integrated with several popular data analysis and visualization tools. For instance, it can be used in conjunction with Tableau to combine the interactive dashboards of Tableau with Plotly’s advanced 3D visualizations and mapping projections. This integration involves embedding Plotly visualizations into Tableau dashboards using embed URLs, enhancing the overall interactive experience.
Similarly, Plotly has a partnership with Alteryx, integrating its visualization technology into Alteryx Designer. This integration helps in creating complex, collaborative data visualizations and streamlines the workflow between teams using different coding languages and technical abilities.
Dash Enterprise and Enterprise IT Systems
Plotly’s Dash Enterprise is a paid product that integrates with enterprise IT systems, allowing organizations to build, deploy, and scale low-code Dash applications. It supports cloud environments like Amazon Web Services, Google Cloud Platform, and Microsoft Azure, as well as on-premises Linux servers. Dash Enterprise also connects to major big data backends such as Salesforce, PostgreSQL, and Snowflake, and includes authentication integrations like LDAP, AD, and OAuth2.
Web and Mobile Compatibility
Plotly’s visualizations are web-based and interactive, making them accessible from any device with a web browser. The plots are hosted at their own URLs, which can be easily shared, embedded into presentations, blogs, or dashboards, and edited collaboratively from any API or the Plotly web app.
JavaScript Library
Plotly.js, the JavaScript library, is highly compatible with web applications and frameworks like React and Angular. It offers features such as customizability, interactivity (including zooming, panning, and hovering), and advanced configurations, making it a versatile option for web-based data visualization.
Conclusion
In summary, Plotly’s extensive compatibility and integration capabilities make it an excellent choice for collaborative data visualization across diverse platforms and tools.

Plotly - Customer Support and Resources
Customer Support Options
For Dash Enterprise Customers
Plotly’s Customer Success team provides extensive support to ensure successful implementation and ongoing use of the platform. Here are some key support options:
- App Support: Detailed guidance from development to deployment, ensuring the data app meets the team’s requirements and follows best practices.
- Platform Support: Assistance with installation, configuration, and any platform-related issues.
- Technical Account Management: Dedicated support from technical account managers to address specific needs and issues.
- Enablement Sessions: Training and enablement sessions to help users get the most out of the platform.
- Professional Services: Additional professional services for customized solutions and advanced support needs.
For Chart Studio Cloud Users
Support options include:
- Chat Support: Available for customers with active paid Personal or Professional Plans during working hours in Montréal, Québec, Canada. This can be accessed by signing in and clicking on the chat icon in the bottom right corner of the screen.
- Email Support: For billing, invoicing, or refund concerns, users can email
accounts@plot.ly
from the email address associated with their account. - Community Forums: For users on Community Plans, support is available through the community forums at
https://community.plot.ly/c/chart-studio
.
Additional Resources
Plotly provides several resources to help users learn and utilize their tools effectively:
- Documentation and Guides: Comprehensive documentation and guides are available for Plotly and Dash, including detailed API references and tutorials.
- Sample Apps and Community: Users can learn by interacting with sample applications and engaging with the community through forums and other channels.
- Training and Enablement: The Customer Success team offers enablement sessions and training to help users get started and advance their skills.
- Videos and Blog Posts: There are numerous videos on the Plotly YouTube channel and blog posts on the Plotly website that provide insights into creating different apps and using various features of Plotly and Dash.
- Books: For those who prefer learning through books, there are recommended texts co-authored by Plotly community members and other experts.
- KPI Tracker Dashboard and Slide Maker: Internal tools like the KPI Tracker Dashboard and Slide Maker help the Customer Success team manage support tickets efficiently, which in turn benefits the users by ensuring quick and thorough issue resolution.
These resources and support options are designed to ensure that users can effectively use Plotly’s tools, resolve issues promptly, and maximize the value they derive from the platform.

Plotly - Pros and Cons
Advantages
Interactivity
Plotly stands out for its ability to create interactive plots, allowing users to zoom, pan, hover, and get detailed information about each data point without modifying the source code. This interactivity enhances exploratory data analysis and presentations, providing a more immersive experience.Ease of Use and Aesthetics
Plotly offers a high-level API, particularly through Plotly Express, which is terse and consistent, making it easier to create figures with sensible, overridable defaults. This ease of use, combined with its aesthetic appeal, makes Plotly a favorite for creating visually appealing and interactive visualizations.Integration with Web Technologies
Plotly seamlessly integrates with web technologies like HTML, CSS, and JavaScript, making it ideal for creating interactive dashboards and web-based data applications. This integration is further enhanced by tools like Plotly Dash, which supports a code-first approach and now includes AI-driven features.AI-Driven Features
The latest updates to Plotly Dash Enterprise include AI features such as Smart Insights, which automatically summarize graphs with text-based insights, facilitate trend identification, anomaly detection, and correlation analysis. Additionally, an AI-powered documentation chatbot helps with code suggestions, error identification, and layout assistance, significantly streamlining the development process.Learning and Development
The new GenAI capabilities in Plotly Dash Enterprise enable less technical users to create visualizations using natural language, generating Python code that is fully functional and updateable. This feature helps in reducing the learning curve and makes Plotly more accessible to a broader range of users.Disadvantages
Performance
One of the significant drawbacks of Plotly is its performance with large datasets. Rendering interactive plots can be slow compared to static plotting libraries like Matplotlib and Seaborn, which are more efficient for handling large datasets.Learning Curve for Advanced Features
While Plotly is easy to use for basic plots, mastering its full capabilities, especially the lower-level graph objects API, can be challenging. This requires a deeper understanding of Plotly’s architecture and may not be as straightforward as learning Matplotlib for those familiar with traditional plotting paradigms.Dependence on Web Technologies
Plotly’s reliance on web technologies can be a disadvantage in environments where web access is restricted or not available. In such cases, static image generation by Matplotlib and Seaborn might be more suitable.File Size and Complexity
Interactive plots generated by Plotly can result in larger file sizes and more complex HTML documents, which can be a concern when sharing results or embedding plots in web pages where performance and simplicity are crucial.Limited Customization
For highly specialized plots, Plotly may not offer the same level of customization as Matplotlib. Matplotlib’s extensive customization options, although sometimes complex, allow for fine-tuning that is not always possible in Plotly. By weighing these advantages and disadvantages, users can make informed decisions about whether Plotly is the right tool for their specific data visualization needs.
Plotly - Comparison with Competitors
Unique Features of Plotly
- Plotly AI and Dash Enterprise 5.6: This update introduces AI-Assisted Development (AIAD), which includes a chat-based interface in App Studio. This feature accelerates the application creation process by enabling data scientists to transform insights into shareable Dash applications seamlessly. It also supports natural language data analysis and visualization with auto-generated Python code, making it accessible to users of all skill levels.
- Interactive and Dynamic Visualizations: Plotly is renowned for its ability to generate interactive plots with minimal code, supporting various chart types such as scatter plots, bar charts, line graphs, and 3D plots. This makes it highly versatile for data exploration and presentation.
- Integration with Dash: Plotly’s integration with Dash allows users to build fully functional data-driven web applications, which is particularly useful for interactive dashboards and real-time data exploration.
Potential Alternatives
Data Visualization Tools
- Microsoft Power BI: One of the top competitors in the data visualization market, Microsoft Power BI holds a significant market share of 16.20%. It offers robust reporting and business analytics capabilities but may not match Plotly’s ease of creating interactive visualizations.
- Tableau Software: Another major competitor with a 14.43% market share, Tableau is known for its user-friendly interface and strong data storytelling capabilities. However, it may lack the extensive AI-driven development features introduced by Plotly AI.
- D3js: With a 9.02% market share, D3js is a popular choice for web-based data visualizations. While it offers a high degree of customization, it requires more coding expertise compared to Plotly’s more user-friendly approach.
AI-Driven Design Tools
- Adobe Firefly: Although primarily a design tool, Adobe Firefly uses AI to generate creative ideas and refine designs efficiently. It automates repetitive tasks and offers suggestions to improve design productivity, but it is not focused on data visualization like Plotly.
- Uizard: This tool transforms sketches into digital prototypes quickly and is more geared towards graphic design and prototyping rather than data visualization. It simplifies the prototyping process but does not offer the data analysis capabilities of Plotly.
Key Differences
- Focus: Plotly is specifically tailored for data visualization and building data applications, whereas tools like Adobe Firefly and Uizard are more focused on general design and prototyping.
- AI Integration: Plotly’s AI-Assisted Development in Dash Enterprise 5.6 is unique in the data visualization space, offering natural language data analysis and auto-generated code, which sets it apart from competitors.
- Interactivity: Plotly’s ability to create interactive and dynamic visualizations, along with its integration with Dash for web applications, makes it a standout in the field of data visualization.

Plotly - Frequently Asked Questions
Frequently Asked Questions about Plotly
What is Plotly and what does it do?
Plotly is an open-source library in Python designed for creating interactive and visually appealing data visualizations. It supports a variety of chart types, including line graphs, scatter plots, bar charts, pie charts, and even 3D visualizations. This makes it highly versatile for various data visualization tasks and enhances data exploration and presentation.How do I get started with Plotly?
To start using Plotly, you need to install the library. You can do this by running the command `pip install plotly` in your terminal or command prompt. Once installed, you can create interactive visualizations by importing Plotly, defining your data and layout, and using the `show()` function to render the plot.What types of charts and visualizations can I create with Plotly?
Plotly supports a wide range of chart types, including scatter plots, bar charts, line graphs, pie charts, and 3D plots such as 3D scatter, surface, and line plots. Additionally, it allows for the creation of heatmaps, which are useful for visualizing data distributions or identifying patterns in matrices or time series data.Can I export Plotly visualizations?
Yes, Plotly allows you to export your plots in various formats. You can export them as high-quality static images or as interactive HTML files, making it easy to share visualizations across different platforms.How does Plotly integrate with other tools and platforms?
Plotly integrates well with Jupyter Notebooks, allowing you to create inline visualizations. It also works seamlessly with Dash, a framework for building interactive web applications. This integration enables you to build dynamic dashboards and web applications without extensive web development knowledge.What are the advantages of using Plotly over other visualization libraries like Matplotlib?
Plotly excels in interactivity, offering features like zooming, panning, and tooltips, which are particularly useful for dynamic web-based environments. Unlike Matplotlib, which focuses on static plots, Plotly’s interactive features make it more suitable for real-time data exploration and presentation.Can I use Plotly for collaborative work?
Yes, Plotly supports collaborative charting. It offers per-user subscription plans, allowing you to add more people to your data visualization team as needed. This makes the designing, editing, and distribution of charted information more efficient since multiple users can work together on related tasks.What are the pricing options for Plotly?
Plotly offers various pricing plans. There is a free open-source version available, as well as paid plans such as Dash Cloud for Teams and Dash Enterprise, which start at $50,000 per year. Custom pricing is also available for enterprise needs, and you can contact the vendor for a quote.How does Plotly facilitate the creation of data apps?
Plotly, especially when integrated with Dash, allows you to build production-ready data applications quickly. Dash provides a low-code platform for creating interactive, web-based applications, enabling data scientists and engineers to put complex Python analytics into the hands of business decision-makers and operators. The platform supports one-click deployment and scaling on various cloud services.Can I customize the appearance of Plotly visualizations?
Yes, Plotly offers extensive customization options. You can adjust label sizes, choose contrasting colors, and simplify the design to create polished and professional plots. These customizations enhance the visual appeal and readability of your visualizations.Are there any limitations to using Plotly, such as handling multiple legends in subplots?
Currently, Plotly can only support one legend per graph, which can be a limitation when dealing with multiple subplots. Users have suggested using annotations as a workaround for this issue, but it remains a feature that is often requested for future development. By addressing these questions, you can gain a comprehensive understanding of what Plotly offers and how it can be utilized effectively in your data visualization tasks.