
Sway by Microsoft - Detailed Review
Design Tools

Sway by Microsoft - Product Overview
Microsoft Sway Overview
Microsoft Sway is a cloud-based digital storytelling and presentation application that is part of the Microsoft 365 family. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Sway is designed to help users create interactive, visually appealing presentations, newsletters, and other content quickly and easily. It focuses more on the storytelling aspect rather than traditional slide-based presentations, allowing users to create a narrative flow that engages the audience.
Target Audience
Sway is suitable for a wide range of users, including educators, business professionals, and anyone looking to create engaging content. It is particularly useful for those who need to collaborate on presentations or share interactive content with others. Its ease of use makes it accessible even for those who are not comfortable with extensive design work.
Key Features
Templates and Ease of Use
Sway offers various templates for different types of content, such as resumes, newsletters, and business presentations. This makes it easy for users to start creating without a blank page, and the app can automatically apply animations and formatting.
Integration with Microsoft 365
Sway integrates seamlessly with other Microsoft applications like OneDrive, Word, Excel, and SharePoint. Users can import documents from Word or upload images directly from OneDrive.
Collaboration
Sway allows multiple users to work on a presentation simultaneously and includes features like “Invite People To” for easy sharing and editing.
Content Search
The app can automatically search for content from various sources, including social media and YouTube, to enrich your presentations.
Sway Analytics
This feature provides valuable insights into how your content is being engaged with, including total views, average time spent, and completion rates. This helps in understanding the audience better and creating more effective content.
Interactive and Mobile-Friendly
Sway presentations can be viewed and shared on any screen, making them versatile for company-wide or customer-facing interactive resources.
Overall, Microsoft Sway is a user-friendly tool that simplifies the process of creating engaging, interactive content while offering strong collaboration and analytics features.

Sway by Microsoft - User Interface and Experience
User Interface
The interface of Microsoft Sway is characterized by an interactive, web-based canvas where users can add various types of content such as text, images, videos, documents, maps, and more. This content is organized into “cards” that are inserted into an authoring space. Sway’s AI-driven design engine then automatically arranges these cards into a professionally designed presentation or report.
Within the authoring space, users can group cards together using containers visualized with different shades of gray, helping to keep related content organized.
Ease of Use
Sway is known for its ease of use. The app does not require extensive design skills, as the AI-driven design engine handles the layout and visual aspects, ensuring that the final product looks professional and visually appealing. Users can simply add their content, and Sway will generate a polished design. Additionally, users can modify the results to achieve a unique look and feel if needed.
Overall User Experience
The user experience in Sway is streamlined and user-friendly. Here are some key aspects:
- Responsive Design: Sways look great on any device, ensuring that the content is accessible and visually appealing across different screens.
- Multimedia Support: Users can add multimedia and embedded content, such as audio and video files, to enhance their presentations.
- Accessibility Features: Sway includes features like Accessibility View and an Accessibility Checker to ensure that the content is accessible to all users.
- Sharing and Collaboration: Sways can be easily shared via a link, and there are options for secure sharing with specific people or groups within an organization. This facilitates collaboration and feedback.
Overall, Microsoft Sway provides a seamless and engaging experience, making it easy for users to create and share interactive, professional-looking content without needing advanced design skills.

Sway by Microsoft - Key Features and Functionality
Microsoft Sway Overview
Microsoft Sway, a part of the Microsoft 365 family, is a presentation program that allows users to create visually appealing and interactive content such as newsletters, presentations, and personal stories. Here are the main features and how they work:Content Creation and Import
Microsoft Sway enables users to combine text and media to create presentable websites or presentations. Users can import pre-existing documents, such as Word files, which Sway breaks down into components like titles, headlines, body text, and images. This content can still be edited within Sway.Media Integration
Sway allows users to pull content from various sources, including local devices, Bing, Facebook, OneDrive, and YouTube. This makes it easy to incorporate videos, images, and social media content directly into the presentation.AI-Driven Content Suggestions
Sway uses AI to suggest relevant content and improve the visual layout of the presentation. For example, it can automatically search for pertinent content from various outlets and add cosmetic touches like text extracts to enhance the presentation’s appearance.Customization
Users have a range of customization options, including choosing fonts, colors, text sizes, and emphasis. This flexibility helps in creating content that aligns with the user’s style and the needs of the presentation.Hosting and Accessibility
Sway sites are hosted on Microsoft’s servers and are tied to the user’s Microsoft account. They can be viewed and edited from any web browser through Office on the web, although there is no offline editing or viewing function.Integration with Microsoft Services
Sway integrates well with other Microsoft services such as OneDrive, allowing users to upload images directly from their OneDrive accounts. This seamless integration makes it easier to manage and access content.AI Integration
While Microsoft Sway itself does not have deep AI integration for building AI models or machine learning applications, it does use AI for content suggestions and layout improvements. However, it’s important to distinguish this from Sway AI, which is a different product that integrates with Microsoft Azure for no-code AI development (as described in other sources).Conclusion
In summary, Microsoft Sway is a user-friendly tool that leverages AI for content suggestions and layout improvements, making it easier for users to create engaging and visually appealing presentations without needing extensive technical skills.
Sway by Microsoft - Performance and Accuracy
Engagement Metrics
Sway provides analytics to measure user engagement, categorized into “Glanced,” “Quick,” and “Deep” reads. However, these categories lack clear definitions in terms of time and depth of engagement. This vagueness can make it difficult for users to interpret the data accurately, as it does not provide specific metrics such as the amount of time spent or the sections of the presentation viewed.
Design and Content Limitations
Sway has several design and content limitations that can impact its performance and usability. For instance, it does not allow for the enforcement of corporate branding, such as using specific typefaces or maintaining consistent colors and typefaces when exported. This can be a significant issue for organizations that prioritize brand consistency.
Content Management
Sway presentations are standalone and do not integrate well with other Microsoft tools like SharePoint or Teams. This makes it challenging to manage and distribute content, especially for series of presentations like weekly newsletters. The lack of a central hub to hold related Sways together can lead to disorganization and make it harder to ensure continuity when authors leave the organization.
Functional Capabilities
From a design perspective, Sway is limited in its layout options. For example, users cannot place images to the left or right of paragraphs, only as background images. This restriction can limit the creative flexibility and presentation quality compared to other tools like PowerPoint, which offers more extensive design options.
Security Concerns
There have been instances where Sway has been abused for phishing attacks, particularly through the use of QR codes to trick users into accessing malicious websites. This highlights a need for users to be cautious and for organizations to update their security controls to handle the new domain format for Sway pages.
Content Limits
While Sway is free to use with a Microsoft account, it has content limits that can be restrictive. For example, free accounts are limited to 20 headings, 150 paragraphs, and 150 images per Sway. Upgrading to Microsoft 365 can increase these limits, but the free version may not be sufficient for more extensive or detailed presentations.
Conclusion
In summary, while Sway offers a user-friendly interface for creating presentations, it falls short in several areas. The lack of clear engagement metrics, limitations in design and content management, and security concerns are significant drawbacks. For business use, especially where corporate branding and content management are crucial, other tools like PowerPoint and SharePoint may be more suitable. However, for personal or simple presentation needs, Sway can still be a viable option.

Sway by Microsoft - Pricing and Plans
Microsoft Sway offers a flexible pricing structure with various plans, each providing different levels of features and capabilities.
Free Option
Microsoft Sway is free to use for anyone with a Microsoft Account (such as Hotmail, Live, or Outlook.com). This free version allows you to create interactive reports, personal stories, presentations, and more. Here are some key features available in the free plan:- Responsive UI, ensuring your Sways look great on any device
- Ability to add multimedia and embedded content
- Save, export, and print Sways
- Accessibility View and Accessibility Checker
- Navigation View and the ability to remix your design
- Start your Sway from a topic or document
- Closed captioning support and audio recording
- View count tracking
Microsoft 365 Plans
For more advanced features, you can use Sway as part of a Microsoft 365 subscription. Here are the different tiers and their additional features:Personal Microsoft 365
- Includes all features from the free plan
- Single color branding support
- Option to remove Sway branding overlay
- Password protection for your Sway
- Higher storage and size limits
- Logo support
- User-created templates
- Autoplay a Sway
- Personal analytics (e.g., percentage of Sway read)
Microsoft 365 Business
- All features from the Personal plan
- Secure share with specific people or groups within the tenant
- IT admin can migrate Sways to another user
- Per user licensing capabilities
Microsoft 365 Enterprise and Education
These plans include all the features from the Business plan, with no additional unique features listed beyond those in the Business plan.Key Differences
- The main differences between the plans lie in the level of customization, security, and administrative control. The free plan is suitable for basic use, while the Microsoft 365 plans offer more advanced features, particularly in terms of branding, security, and analytics.
- As of June 10, 2024, multimedia upload is no longer supported; users can only embed audio and video files.

Sway by Microsoft - Integration and Compatibility
Microsoft Sway Overview
Microsoft Sway, a part of the Microsoft 365 suite, is a versatile tool that integrates seamlessly with various other Microsoft tools and offers broad compatibility across different platforms and devices.
Integration with Microsoft Tools
Microsoft Sway allows you to embed a wide range of content from other Microsoft 365 applications. You can incorporate files from Word, Excel, Forms, and even PowerPoint directly into your Sway presentations. This integration ensures that your Sway remains updated automatically when the source files are modified.
For example, you can embed Excel spreadsheets, Forms results, or PowerPoint slides, making it ideal for newsletters and presentations that need regular updates. This feature enhances collaboration and streamlines the process of creating and maintaining content.
Cross-Platform Compatibility
Sway is a web-based application, which means it can be accessed and used on any device with a web browser. This includes desktops, laptops, tablets, and smartphones. The responsive UI ensures that your Sways look great on any device, providing a consistent user experience across different screen sizes and types.
Accessibility and Sharing
Sway supports various accessibility features, such as Accessibility View and Accessibility Checker, ensuring that your content is accessible to a wide audience. You can share your Sways easily by sending a link, and recipients can view them in any browser without needing to install additional software. For more advanced users, features like password protection and secure sharing with specific people or groups are also available, particularly with Microsoft 365 subscriptions.
Collaboration
As part of the Microsoft 365 suite, Sway facilitates collaborative work. You can share your Sway with others and work on it together in real-time. This makes it an excellent tool for team projects, educational assignments, and any scenario where multiple people need to contribute to a presentation or newsletter.
Conclusion
In summary, Microsoft Sway integrates well with other Microsoft tools, offers excellent cross-platform compatibility, and supports collaborative work, making it a versatile and user-friendly tool for creating and sharing interactive content.

Sway by Microsoft - Customer Support and Resources
Customer Support
Microsoft provides various channels for support:
- Message Center: This is where you can stay informed about upcoming changes, new features, planned maintenance, or other important announcements related to Sway and other Microsoft services.
- Sway Help & Learning: This section offers comprehensive guides, tips, and FAQs to help you get started and resolve any issues you might encounter. You can find detailed articles on how to use Sway, its features, and troubleshooting tips.
Additional Resources
Here are some key resources available for Sway users:
- Getting Started with Sway: A guide that walks you through the initial steps of using Sway, including how to create your first Sway and how to use its various features.
- Frequently Asked Questions: This section addresses common queries and provides quick answers to help you overcome any hurdles you might face while using Sway.
- Sway Design Tips and New Templates: Here, you can find tips on how to create visually appealing Sways and access new templates to inspire your designs.
- Accessibility Features: Microsoft has a strong commitment to accessibility. Resources such as accessibility features, accessibility view, and keyboard shortcuts are available to ensure that your Sways are accessible to everyone.
- Video Tutorials: There are video tutorials, such as the one on YouTube by Andrew Hartley, that demonstrate how to create engaging resources using Sway. These videos can be very helpful for visual learners.
Community and Documentation
- Microsoft Trust Center and Office Accessibility Center: These resources provide general information about Microsoft’s commitment to security and accessibility, which can be particularly useful for ensuring your Sways meet accessibility standards.
- Sway Website: The official Sway website offers a wealth of information, including how to create Sways, share them, and use various features like embedding multimedia content and using the design engine to produce professional-looking designs.
By leveraging these resources, you can effectively use Microsoft Sway to create engaging and interactive content while ensuring it is accessible and visually appealing.

Sway by Microsoft - Pros and Cons
Advantages of Microsoft Sway
Microsoft Sway offers several compelling advantages that make it a valuable tool for creating interactive and engaging content:Free to Use
Sway is completely free for anyone with a Microsoft account, making it an accessible option for individuals and teams without additional costs.Ease of Use
Sway is highly intuitive and easy to use, with automated design options that reduce the stress of being creative. It takes care of formatting, design, and layout, allowing users to focus on the content.Collaboration
Multiple people can collaborate on a Sway project in real-time. Users can share the Sway link with collaborators, and changes are saved automatically, ensuring everyone has access to the latest version.Interactive Presentations
Sway allows users to create interactive presentations, reports, personal stories, and more, with the option to present content in vertical, horizontal, or slideshow formats. This makes it versatile for different types of content, such as portfolios and reports.Accessibility and Mobility
Sway works well on all modern mobile browsers and is available as an app for Windows 10 devices and iOS devices. This mobility makes it convenient for users to create and share content from anywhere.Automated Content Suggestions
Sway’s AI-driven engine suggests text, pictures, and other content based on the theme or topic, helping users quickly build their projects. It also allows easy searching and importing of content from various sources.Sharing Flexibility
Users can share their Sways easily via links, and the content can be viewed by others without the need for them to sign in or download anything. Privacy settings can be adjusted to control who can view the content.Disadvantages of Microsoft Sway
While Sway offers many benefits, there are also some significant drawbacks to consider:Limited Export Options
Sways cannot be saved as videos, PDFs, or other file formats, which limits their compatibility with a wider range of publication options. This can be a significant inconvenience for users who need to share their content in different formats.No Offline Option
Sway requires an internet connection to function, as it does not have an offline mode. This can be problematic for presentations where reliable internet access is not guaranteed.Limited Templates
Compared to PowerPoint, Sway has a limited number of available templates. While users can save their own Sways as templates, the initial selection is much smaller.Image Upload Issues
Uploading and managing images can be cumbersome. If an image is deleted, it must be uploaded again, as there is no library of recently uploaded files to choose from.Lengthy Presentations
Longer presentations can become cumbersome to manage in Sway, particularly when reordering sections, which can be challenging due to the navigation interface.Sharing Limitations
While Sway content can be shared via links, it cannot be emailed directly or saved in formats that can be easily attached to emails. Sharing is primarily limited to social media platforms or embedding codes. By considering these pros and cons, users can better determine whether Microsoft Sway is the right tool for their specific needs and preferences.
Sway by Microsoft - Comparison with Competitors
Microsoft Sway
Microsoft Sway is a web-based app that allows users to create interactive, visually appealing presentations, reports, and stories. Here are some of its unique features:- Interactive Canvas: Sway uses a design engine to help users quickly produce professional and interactive designs from various media types like images, text, documents, videos, and maps.
- Responsive Design: Sways look great on any device, ensuring a consistent user experience across different screens.
- Multimedia Integration: Users can add and embed multimedia content, and the tool supports closed captioning and audio recording.
- Accessibility Features: Sway includes accessibility view, accessibility checker, and navigation view to ensure content is accessible to all users.
- Collaboration and Sharing: Sways can be shared via a link, and users can track view counts. Advanced plans offer features like password protection, higher storage limits, and secure sharing within specific groups.
Alternatives and Comparisons
Google Slides
Google Slides is a popular alternative to Sway, known for its ease of use and collaboration features. Here’s how it compares:- Collaboration: Google Slides excels in real-time collaboration, allowing multiple users to edit a presentation simultaneously, which is not a standout feature in Sway.
- Integration: Google Slides integrates well with other Google Workspace tools, making it a seamless choice for those already using Google services.
Microsoft PowerPoint
Microsoft PowerPoint is another strong alternative, especially for those already invested in the Microsoft ecosystem.- Advanced Features: PowerPoint offers more advanced presentation features, including complex animations and detailed design options, which might be more suitable for professional presentations compared to Sway’s more streamlined approach.
- User Base: PowerPoint has a long-standing user base and is widely recognized, making it easier to share and collaborate on presentations.
AI-Driven Design Tools
For AI-driven design tools, here are a few notable alternatives:Adobe Firefly
Adobe Firefly is a generative AI tool integrated into Adobe Creative Cloud applications.- Content Generation: Firefly can generate new content such as images, illustrations, and text effects based on detailed text prompts, which is more advanced than Sway’s design engine.
- Integration: It is integrated across Adobe applications like Photoshop, Illustrator, and Adobe Express, making it a powerful tool for creative professionals.
Lummi AI
Lummi AI is a design assistant that generates design concepts and provides layout suggestions.- Creative Blocks: Lummi AI helps overcome creative blocks by producing multiple design iterations based on design principles, which can be more helpful for designers looking for diverse ideas.
- Efficiency: It streamlines the ideation process, allowing designers to quickly visualize various design directions without starting from scratch.
Autodesk Dreamcatcher
Autodesk Dreamcatcher is an advanced generative design tool that uses AI to explore design alternatives.- Generative Design: It automatically generates numerous design alternatives based on user-defined parameters and constraints, which is particularly useful for engineers and designers needing to optimize designs for specific criteria.
- Material Optimization: Dreamcatcher suggests optimal materials and evaluates designs for performance metrics like strength, durability, and weight, making it a powerful tool for technical design.
Conclusion
Microsoft Sway is ideal for creating interactive, visually appealing content quickly and easily, especially for non-technical users. However, for more advanced design needs or AI-driven creative processes, tools like Adobe Firefly, Lummi AI, and Autodesk Dreamcatcher offer more sophisticated features. Google Slides and Microsoft PowerPoint are strong alternatives for presentation needs, each with their own set of collaboration and design features. Depending on your specific requirements, one of these tools might be a better fit than Sway.
Sway by Microsoft - Frequently Asked Questions
Frequently Asked Questions about Microsoft Sway
What is Microsoft Sway?
Microsoft Sway is a digital storytelling app that helps you create interactive, web-based presentations and reports. It uses an AI-driven design engine to produce professional, visually appealing designs from images, text, documents, videos, maps, and more. You can access Sway via a web browser or a downloadable app for Windows 10 devices.How do I access Sway?
You can access Sway on the web by visiting (https://sway.office.com) and signing in with your Microsoft account, work account, or school account. You can also access it from the Office.com home page by clicking the Sway tile.What are the differences between the consumer version of Sway and Sway for Microsoft 365?
The main differences lie in the features available. The consumer version has basic features, while the Microsoft 365 version includes premium features such as password protection, the ability to add a logo, advanced analytics, and higher storage and size limits. Additionally, Microsoft 365 admins can control access and sharing options, and content sources are more suited for commercial use.How does my Microsoft 365 subscription and license work with Sway?
For Sway to be available to a user, a license with Sway must be assigned to that user, and the Sway service plan must be enabled under that license. Sway is available in many Microsoft 365 plans, and you can check the specific plans and license information on the Microsoft 365 website.Where is data stored in Sway?
Data storage for Sway depends on your location. For tenants within the EU Data boundary, data is stored in Azure EU data centers. For others, data may be stored in Azure United States or EU data centers. Sway data does not count against your OneDrive for Business storage quota.Can I print a Sway?
Yes, you can print your Sway content. This feature is available across all versions of Sway, whether you are using the consumer version or the Microsoft 365 version.How can I share my Sway?
By default, new Sways can only be viewed by others in your organization. However, admins can adjust these settings to allow or disable external sharing. You can share your Sway by sending a link, and in the Microsoft 365 version, you can also secure the share with specific people or groups within the tenant.What happens to my Sway data if I migrate my Microsoft tenant to a new tenant?
Sway data does not migrate automatically when you migrate your Microsoft tenant to a new one. To avoid data loss, users need to export their Sways as Word or PDF files, create new Sways from these files, or share their Sways externally (if allowed by the admin) and duplicate them in the new tenant.Does Sway support encryption of data?
Yes, Sway supports encryption both in transit via HTTPS and at rest. This ensures that your data is secure during transmission and storage.How can I provide feedback or feature requests for Sway?
You can provide feedback and feature requests by visiting the support pages for Sway, where you can send your suggestions directly to the Sway team. You can also engage with the Sway Community forums for additional assistance and feedback from other users and the Sway product team.What privacy controls are available in Sway?
Privacy controls are enabled by default, setting the sharing level for new Sways to “My Organization,” which requires viewers to be logged in with credentials from your organization. Admins can also disable external sharing at the organizational level to ensure Sways are only shared internally.
Sway by Microsoft - Conclusion and Recommendation
Final Assessment of Microsoft Sway
Microsoft Sway is a versatile and user-friendly design tool that leverages AI to help users create visually appealing, interactive, and professional content. Here’s a comprehensive look at its benefits and who would most benefit from using it.
Key Features and Benefits
- Interactive and Visually Appealing: Sway’s design engine allows users to quickly produce professional-looking designs using images, text, documents, videos, maps, and more. It ensures that your creations look great on any device and in any browser.
- Ease of Use: Sway is intuitive and makes digital presentations quick, easy, and fun to produce. It is particularly useful for those who need to communicate ideas across different locations, promoting collaboration and hassle-free content sharing.
- Multimedia and Embedding: Users can add multimedia content and embed audio and video files, although as of June 10, 2024, multimedia uploads are no longer supported, and only embedding is allowed.
- Accessibility and Sharing: Sway includes features like Accessibility View, Accessibility Checker, and the ability to share content via a link, providing full control over access and editing permissions. It also supports closed captioning and audio recording.
- Collaboration: Being cloud-based, Sway facilitates remote collaboration, allowing multiple users to work on a presentation simultaneously, even if they are not in the same location.
Who Would Benefit Most
- Marketing Professionals: Sway is ideal for creating engaging marketing materials such as brochures, newsletters, and presentations. It helps in telling a brand’s story in an interactive and compelling way.
- Businesses: Companies can use Sway to promote products or services, create internal reports, training documents, and brainstorming ideas. It enhances employee engagement and makes communication more effective.
- Educators: Educators can benefit from Sway by creating interactive and engaging educational content, such as lesson plans, student projects, and presentations.
- Individuals: Anyone looking to create visually striking newsletters, presentations, or single-page websites can benefit from Sway’s ease of use and interactive features.
Overall Recommendation
Microsoft Sway is a valuable tool for anyone needing to create and share interactive, visually appealing content. Its ease of use, collaborative features, and adaptability across different devices make it an excellent choice for various professional and personal needs.
If you are looking for a tool that can help you communicate ideas effectively, engage your audience, and facilitate remote collaboration, Microsoft Sway is highly recommended. It is free to use with a Microsoft Account, and additional features are available with Microsoft 365 subscriptions, making it accessible to a wide range of users.