WordPress with Elementor - Detailed Review
Design Tools
WordPress with Elementor - Product Overview
Introduction to WordPress with Elementor
Elementor is a powerful page builder plugin for WordPress, designed to make website creation and customization effortless and intuitive.Primary Function
Elementor’s primary function is to enable users to design and build web pages and entire websites without the need for coding knowledge. It integrates seamlessly with WordPress, allowing users to create professional-looking websites with a high degree of customization.Target Audience
Elementor’s target audience includes a diverse group of professionals and businesses. This includes web designers, developers, freelancers, digital agencies, and small to medium-sized businesses that use WordPress as their preferred platform for website creation. These users value efficiency, extensive customization options, and performance in their website building tools.Key Features
Drag-and-Drop Interface
Elementor features a user-friendly drag-and-drop interface that allows users to add, arrange, and customize various elements on their web pages, such as text, images, videos, buttons, and sliders, with ease.Template Library
Elementor offers a vast library of over 100 professionally designed templates for various website types and niches. Users can select a template that matches their vision and customize it to perfection.Responsive Design
Elementor ensures that websites look and function flawlessly on all devices, from large desktop screens to small smartphone displays, thanks to its built-in responsive design capabilities.Theme Builder
The Theme Builder allows users to design custom headers, footers, single post/page templates, and archive pages. This feature enables users to control the entire look and feel of their website and apply these designs consistently across the site.WooCommerce Integration
For users selling products online, Elementor’s WooCommerce Builder enables the design and management of online stores. This includes customizing product pages, creating shop layouts, and optimizing the checkout process.Extensive Widget Library
Elementor provides a wide array of widgets that add functionality to websites, ranging from basic elements like headings and text editors to advanced features like sliders, image galleries, forms, and social media integrations.AI Features
Elementor has introduced AI features that enhance the design process, content generation, and overall website performance. These AI tools help users streamline their workflow and create more engaging websites.By combining these features, Elementor positions itself as a leading website builder platform for professionals and businesses, offering a balance of ease of use, flexibility, and advanced customization options.
WordPress with Elementor - User Interface and Experience
Interface Layout
The Elementor interface is divided into two main areas. On the left side, you have the Elementor panel, which contains a variety of widgets and settings. These widgets include text, images, buttons, and more, which can be dragged and dropped onto your page. The right side of the screen provides a live preview of your page, allowing you to see the changes you make in real-time.
Drag-and-Drop Functionality
One of the core features of Elementor is its drag-and-drop functionality. Users can select a widget from the panel and drag it to the desired location on their page. This makes adding and arranging elements as simple as clicking and dragging, eliminating the need for any coding knowledge.
Customization and Editing
Once a widget is added, you can customize it extensively using the options available in the Elementor panel. You can adjust the size, color, spacing, and other settings to match your design vision. Elementor also allows for inline text editing, where you can directly click and type text within your page layout for quick editing.
Responsive Design
Elementor ensures that your website looks great across all devices. You can switch between desktop, tablet, and mobile views and make specific tweaks for each device size. This feature is crucial for maintaining a seamless user experience regardless of the device used to access your site.
Additional Features
Elementor includes several other features that enhance the user experience. The Revision History feature allows you to track and revert to previous versions of your page if needed. You can also customize site-wide settings like fonts and colors directly within Elementor. For more advanced users, features like CSS Transform, entrance animations, and custom code areas are available.
AI-Driven Tools
In the Design Tools AI-driven product category, Elementor integrates AI-powered tools to further simplify the design process. The AI Copilot offers suggestions based on the content and style of your site to maintain a cohesive look. The AI Writing Assistant can generate content for text-heavy elements like blog posts and product descriptions, reducing the time spent on repetitive tasks.
Ease of Use
Elementor is known for its ease of use. The intuitive interface and real-time preview make it easy for users to see the changes they make immediately, which is much more efficient than the traditional back-end editing process in WordPress. This real-time feedback allows users to work more efficiently and enjoy the design process more.
Overall User Experience
The overall user experience with Elementor is highly positive. It combines flexibility and functionality, allowing users to achieve their creative vision without the need for extensive coding knowledge. The responsive design tools, theme builder, and AI-driven features all contribute to a seamless and engaging user experience. Whether you are a beginner or an experienced web designer, Elementor’s user-friendly interface and extensive features make it an excellent choice for building and designing WordPress websites.
WordPress with Elementor - Key Features and Functionality
When using WordPress with Elementor, particularly in the context of its AI-driven features, there are several key functionalities that stand out:
Drag-and-Drop Builder
Elementor’s core feature is its drag-and-drop builder, which allows users to create and edit website sections and widgets directly on the front end of the website. This feature enables easy addition, editing, and positioning of various content elements such as images, videos, text, carousels, headlines, buttons, and testimonials. It also provides full control over the website’s design on different screen sizes, ensuring a fully responsive layout.AI Integration
Elementor has introduced native AI integration, known as Elementor AI. This feature is set to revolutionize the way websites are built by assisting in generating and improving text, as well as creating and enhancing custom code (HTML, Custom Code, and Custom CSS). Here are some key aspects of Elementor AI:Text Generation and Improvement
Elementor AI can help users generate content for their websites, whether it’s writing the initial text or improving existing content. This is particularly useful for those who need assistance in creating engaging content quickly.Custom Code Creation
The AI can generate or enhance custom code, which is beneficial for web creators who want to accelerate their workflow or need help with coding tasks.Future Phases
Elementor is working on additional phases of AI integration, including an AI-based image solution, which will further enhance the design and content creation process.Content AI with Rank Math
For users who also employ Rank Math SEO, Elementor integrates seamlessly with Rank Math’s Content AI module. Here’s how it works:Enabling Content AI
Users need to enable the Content AI module in the Rank Math SEO settings within the WordPress dashboard.Accessing Content AI in Elementor
Once enabled, users can access the Content AI panel within the Elementor page builder. This panel includes various views such as Research, Write, AI Tools, and Chat.Research View
Allows users to research target keywords and use smart suggestions from the Content AI.Write View
Enables users to input instructions and let the AI generate the perfect content for their landing pages.AI Tools
Provides over 40 AI tools that can be used within the Elementor page builder to generate content.Chat
Integrates Rankbot, which allows users to ask questions about their topic or SEO-related queries.Dynamic Content Elements
Elementor offers a range of Dynamic Content elements that can dynamically populate content on your pages. These include:Post Title, Content, Excerpt
Display the title, content, or excerpt of the current or specific post or page.Featured Image
Display the featured image of a post.Custom Field
Retrieve and display custom field values associated with the current post or page.Author Name
Show the name of the post author.Current Date/Time
Display the current date and time.User Data
Show information about the currently logged-in user. These dynamic elements can be controlled by conditions such as user roles, page templates, post categories, or specific triggers, allowing for personalized and dynamic content display.Advanced Features and Widgets
Elementor Pro offers several advanced features and widgets that enhance website building:Form Widget
A flexible form builder that can be used for contact forms, lead generation forms, and more. It allows for custom email notifications and form submissions viewable in the WordPress dashboard.Popup Builder
Allows users to create beautiful pop-ups to convert visitors into leads. This feature is particularly useful for marketing and conversion optimization. These features collectively make Elementor a powerful and user-friendly tool for creating and managing WordPress websites, especially with the integration of AI-driven functionalities. WordPress with Elementor - Performance and Accuracy
Performance
Elementor, while feature-rich, does add weight to your website pages. Here are some performance metrics to keep in mind:Page Size and HTTP Requests
Elementor pages tend to be heavier than those built with the native WordPress block editor (Gutenberg) or other lightweight page builders like Beaver Builder. For example, a simple design with Elementor can result in a page size of around 170 KB and 21 HTTP requests, compared to Gutenberg’s 40 KB and 7 HTTP requests.Load Times
Despite the added weight, Elementor can still deliver fast-loading sites if optimized properly. For instance, Elementor sites can achieve a Largest Contentful Paint time under 0.5 seconds when following best practices and using optimization plugins like WP Rocket.Mobile Optimization
Elementor performs well on mobile devices, scoring higher in mobile performance compared to other page builders like Divi. This is crucial given the increasing use of mobile devices for browsing.Optimizing Performance
To improve performance, several strategies can be employed:Use Lightweight Themes
Combining Elementor with a lightweight theme such as GeneratePress or Astra can help reduce the overall weight of your site.Avoid Unnecessary Elements
Refrain from using empty sections, columns, or spacer widgets, as these can increase the DOM size and slow down your site. Instead, use margin and padding options.Minimize Third-Party Addons
Reducing the number of third-party addons can help avoid compatibility and performance issues.Dynamic Asset Loading
Elementor is working on dynamic asset loading, which ensures that only the minimum necessary assets are loaded for each page, improving performance.Accuracy and AI-Driven Tools
Elementor’s AI-driven tools, such as Elementor AI, are integrated seamlessly into the page builder and aim to enhance the design process:AI Context and Prompt Enhancer
These tools help ensure that your content stays on brand by providing contextual suggestions and enhancing prompts with relevant details.Code Assistant
This feature allows you to generate code with specific selectors, which is particularly useful for customizing your site without needing external tools.Ease of Use
Elementor AI is designed to be user-friendly, making it accessible to users of all skill levels and integrating directly into the Elementor editor without the need to switch between tools.Limitations and Areas for Improvement
While Elementor offers a lot of features and tools, there are some limitations to consider:Theme Compatibility
Using an incompatible theme can lead to issues such as not having a full-width page or difficulty in removing space below the header. It is recommended to use themes that are compatible with Elementor, such as Astra or OceanWP.Overuse of Elementor
Since Elementor is a heavy plugin, it is advisable to use it only when necessary. For simpler pages or blog posts, using Gutenberg or styling with CSS can be more efficient. In summary, while Elementor does add weight to your website, following best practices and optimizing your site can still result in fast-loading pages. The AI-driven tools in Elementor enhance the design process but require careful management to avoid performance issues. By choosing the right theme, minimizing unnecessary elements, and using Elementor judiciously, you can maximize its benefits while maintaining good performance. WordPress with Elementor - Pricing and Plans
When considering the pricing structure of WordPress with Elementor, here are the key details you need to know:
Elementor Pro Pricing Plans
Elementor Pro offers four main pricing plans, each catering to different user needs:Essential Plan
- Price: $59/year
- Number of Websites: 1
- Features: Full access to 57 Pro widgets, Theme and Form Builder, drag-and-drop builder, premium blocks and website kits, and premium support.
Advanced Plan
- Price: $99/year
- Note: Some sources may not list this plan explicitly, but it is generally recognized as a mid-tier option.
- Number of Websites: Up to 3 websites
- Features: Includes everything in the Essential Plan, plus full access to 86 Pro widgets, Custom Code & CSS, and eCommerce features.
Expert Plan
- Price: $199/year
- Number of Websites: 25
- Features: Suitable for agencies handling multiple client projects, including eCommerce. It includes all features from the lower plans.
Studio Plan (or Advanced in some sources)
- Price: $499/year
- This plan is sometimes referred to as the “Advanced” plan in other contexts, but “Studio” is the more accurate term.
- Number of Websites: 100
- Features: Ideal for larger operations, including all features from the Expert Plan.
Agency Plan
- Price: $999/year
- Number of Websites: 1,000
- Features: Perfect for large agencies managing many eCommerce or business sites, including all features from the lower plans.
Additional Considerations
- Elementor Managed Hosting: Elementor also offers managed WordPress hosting starting at $9.99 per month, which includes an Elementor Pro license, automated updates, daily backups, and optimal compatibility with the Elementor website builder.
Free Options
- While there is no free version of Elementor Pro itself, you can use the free version of Elementor, which has limited features compared to the Pro version.
- There are also various free Elementor addons available, such as The Plus Addons, Droit Addons, and Xpro Elementor Addons, which can enhance the functionality of the free version of Elementor.
WordPress with Elementor - Integration and Compatibility
When Integrating WordPress with Elementor
When integrating WordPress with Elementor, particularly in the context of design tools and AI-driven features, there are several key points to consider regarding compatibility and integration with other tools and platforms.
Compatibility with WordPress Versions
Elementor is compatible with WordPress version 6.0 or greater, with the latest recommendations suggesting WordPress 6.3 or greater for optimal performance.
PHP and MySQL Compatibility
Elementor requires PHP 7.3 or greater, though it is recommended to use PHP 7.4 or greater. However, it is crucial to note that Elementor is not fully compatible with PHP 8.1, and using this version can cause issues, including problems with the WP-CLI command-line tool. MySQL version 5.6 or greater, or MariaDB version 10.5 or greater, is also necessary.
Browser Compatibility
Elementor supports a wide range of browsers, including Google Chrome, Microsoft Edge (version 100.x and above), Brave, Firefox, and Safari (MacOS Safari 15.5 and above, iOS Safari 14 and above). However, it does not support Internet Explorer.
Device Compatibility
Editing with Elementor is only possible on desktop computers; it is not supported on mobile phones and tablets.
Theme Compatibility
Elementor is generally compatible with most WordPress themes, provided the theme is well-constructed according to WordPress guidelines. However, some themes with preloaders may cause issues and need adjustments.
Additional Hosting Configurations
For optimal performance, some hosting providers may require additional configurations such as adding SSL, modifying server settings, or enabling the PHP Zlib extension. Ensuring the WP Memory limit is at least 256 MB (512 MB recommended) is also important.
AI Integration
Elementor has recently introduced AI tools for editing and generating content, including AI-generated HTML/CSS, which can be particularly useful when combined with other plugins like those from the Crocoblock suite. These AI tools are integrated into the Elementor editor and can help with tasks such as stylizing dynamic content and generating custom CSS.
Integration with Other Tools
Elementor can work seamlessly with various other WordPress plugins, such as those from Crocoblock (e.g., JetEngine, JetSmartFilters, JetBooking), which help in organizing and displaying dynamic content. Additionally, Elementor’s AI functionality can be used in conjunction with these plugins to enhance their capabilities.
Conclusion
In summary, Elementor integrates well with a wide range of WordPress versions, PHP and MySQL configurations, and browsers, but it has specific requirements and limitations, especially regarding device compatibility and PHP version support. Ensuring these requirements are met will help in using Elementor effectively for designing and customizing your WordPress website.
WordPress with Elementor - Customer Support and Resources
Customer Support Options
Email Support
You can contact Elementor’s customer service team via email at support@elementor.com. It’s helpful to include as many details as possible about your issue to get a quicker and more accurate response.
Live Chat Support
Elementor offers live chat support, which can be accessed by logging into your Elementor account and clicking the ‘Live Chat’ button in the support section. This feature is also assisted by EVA, the Elementor Virtual Assistant.
Social Media Support
You can also reach out to Elementor through their social media channels for support and updates.
Community Forum
Elementor has a community forum where users can ask questions, get advice, and connect with other users. This is a great resource for more general questions or issues.
Additional Resources
Knowledge Base
Elementor provides an extensive knowledge base, known as the Help Center, which includes articles, guides, tutorials, and FAQs. You can access this by logging into your Elementor account and visiting the Help Center section.
Tutorials and Video Collections
Elementor offers a range of tutorials and video collections through their Academy section. These resources are easy to understand and implement, covering various aspects of website design and development.
Self-Service Support
For those who prefer self-service, the knowledge base and tutorials are invaluable resources to help you resolve issues on your own.
Hosting and Additional Tools
24/7 Expert Support
If you are using Elementor’s hosting services, you have access to 24/7 expert support for all Elementor, WordPress, and hosting-related issues.
Integrations and Addons
Elementor supports various integrations with other plugins and tools, such as WooCommerce, Google Sheets, and more. Additionally, there are third-party addons like Premium Addons and Unlimited Elements that provide additional widgets, templates, and features to enhance your website-building experience.
These resources are designed to help you get the most out of Elementor, whether you’re a beginner or an advanced user, ensuring you have the support and tools needed to create and maintain your website effectively.
WordPress with Elementor - Pros and Cons
Advantages
Ease of Use
Elementor offers a user-friendly drag-and-drop interface that requires no HTML or CSS skills, making it accessible to beginners and experienced users alike.
Extensive Features
Elementor provides a wide range of content elements, widgets, and templates. The Pro version includes additional features like a theme builder, popup form builder, and WooCommerce support.
Responsive Design
Elementor ensures that your website is mobile-friendly and responsive, with options to control how pages look on different screen sizes.
Free Version Availability
There is a free version of Elementor that offers many core features, allowing you to build a website without initial costs.
Continuous Development
Elementor is continually updated and improved, adding new features such as Elementor AI, which helps in creating content, images, and code.
Integration and Compatibility
Elementor works well with most WordPress themes and plugins, including WooCommerce, and offers dynamic content integration from custom fields and plugins.
Disadvantages
Performance Impact
One of the significant downsides is that Elementor can slow down your website due to the addition of HTTP requests and bloated code. This can affect page load times.
Limited SEO Control
Elementor has limited control over SEO elements such as title tags, meta descriptions, and schema markup, which can make SEO optimization more challenging.
Complex Interface
While Elementor is generally easy to use, its interface can be complex and overwhelming for new users, especially with the numerous controls and options available.
Frequent Updates and Fixes
As a large and feature-rich plugin, Elementor requires frequent fixes and security updates, which can be time-consuming.
Expensive Hosting and Premium Features
Elementor Cloud hosting is considered expensive compared to other hosting options, and many of the advanced features are only available in the Pro version.
Data Accessibility Issues
Using Elementor can limit your access to some website data through the WordPress dashboard, making it difficult to manage your website if you decide to switch to a different page builder.
These points provide a balanced view of what you can expect from using Elementor with WordPress, helping you make an informed decision based on your needs and preferences.
WordPress with Elementor - Comparison with Competitors
When Comparing WordPress and Elementor
In the context of design tools, it’s important to clarify that neither WordPress nor Elementor is inherently an AI-driven product category, but they do offer powerful design and customization capabilities.
WordPress
WordPress is an open-source content management system (CMS) that provides extensive customization options through themes and plugins. Here are some key points:
- Customization and Flexibility: WordPress offers a vast array of themes and over 60,000 free plugins, making it highly flexible for various types of websites, including blogs, business sites, and online stores.
- Ecommerce Capabilities: WordPress integrates well with WooCommerce, providing a robust ecommerce solution with features like multiple payment gateways, abandoned cart recovery, and extensive plugin options for additional ecommerce features.
- Design Tools: While WordPress itself is not a design tool, it supports various page builders and design plugins, including Elementor, which enhance its design capabilities.
Elementor
Elementor is a popular drag-and-drop page builder plugin for WordPress, known for its user-friendly interface and extensive design features.
- Design Functionalities: Elementor excels in design functionalities with its visual drag-and-drop interface, offering a wide range of widgets and templates. It allows users to adjust nearly every aspect of their site’s design without coding.
- Customization: Elementor provides high customization options, including theme builders, WooCommerce integration, and dynamic content, making it ideal for users who prioritize design flexibility.
- Ease of Use: Elementor is particularly user-friendly, especially for those starting out, as it simplifies the design process with its intuitive interface.
AI-Driven Design Tools Alternatives
If you are looking for AI-driven design tools that can enhance your design process, here are some alternatives that are not directly related to WordPress or Elementor but offer advanced AI capabilities:
- Lummi AI: This tool generates design concepts, provides layout suggestions, and offers creative prompts to kickstart the design process. It helps designers quickly visualize various design directions without starting from scratch.
- Adobe Firefly: Integrated into Adobe’s Creative Cloud applications, Firefly is a generative AI tool that generates new content such as images, illustrations, and text effects based on detailed text prompts. It can create realistic or abstract visuals, recolor vectors, and even generate 3D graphics.
- Autodesk Dreamcatcher: While not specifically for web design, Dreamcatcher is an advanced generative design tool that uses AI to explore design alternatives and optimize for specific constraints and goals. It is more geared towards engineering and product design but showcases the potential of AI in design.
Conclusion
While WordPress and Elementor are powerful tools for website creation and design, they do not fall into the AI-driven design tool category. However, they can be enhanced with various plugins and integrations that might include AI-driven features. For those seeking AI-driven design tools, alternatives like Lummi AI, Adobe Firefly, and Autodesk Dreamcatcher offer advanced capabilities that can significantly streamline and enhance the design process.
WordPress with Elementor - Frequently Asked Questions
Here are some frequently asked questions about using WordPress with Elementor, along with detailed responses to each:
What is Elementor and how does it work?
Elementor is a WordPress plugin and page builder that allows users to create custom pages and posts using a drag-and-drop interface. It includes a variety of design elements such as text, images, buttons, and forms, as well as advanced features like animations and custom CSS. Elementor provides a visual editor where you can see live changes to your website in real time.How do I add or update FAQ content with Elementor?
To add or update FAQ content, start by selecting the post or page where you want to add the FAQ. Click “All Posts” or “All Pages,” choose the relevant one, and then click “Edit with Elementor.” Use the Accordion widget to add FAQ items. You can customize the appearance and functionality of the Accordion section, add new items by clicking “ ADD ITEM,” and style the content as needed. Finally, save and publish your changes.Can I edit an existing website with Elementor?
Yes, you can edit an existing website with Elementor. After installing and activating the Elementor plugin, go to your WordPress dashboard’s Pages or Posts section and click the “Edit with Elementor” button to enter the Elementor editor. Here, you can use the drag-and-drop interface to customize various design elements and widgets.What if I encounter issues while using Elementor?
If you’re having problems using Elementor, start by verifying that your server meets all the Elementor System Requirements. Ensure you are using the most updated versions of Elementor, WordPress, and your theme. Deactivate all plugins except Elementor and reactivate them one by one to identify any problematic plugins. Also, deactivate any caching plugins or purge the cache. If issues persist, temporarily change your theme to Hello Elementor. If none of these steps resolve the issue, submit a support ticket with detailed information about the problem and your system info.Is Elementor challenging to use?
Elementor is generally considered user-friendly and easy to use. It offers a drag-and-drop interface that makes it easy to add and customize various design elements and widgets without needing coding knowledge. The interface is intuitive, and there are many resources available online, including tutorials and guides, to help you get started.How do I customize the design elements in Elementor?
Elementor provides extensive styling options to customize your design elements. For example, when using the Accordion widget for FAQs, you can modify the appearance and functionality in the sidebar. You can change typography, colors, spacing, and other design elements by clicking on the widget and navigating to the “Style” tab in the sidebar.Can I use Elementor with other WordPress plugins?
Yes, you can use Elementor with other WordPress plugins, but it’s important to ensure compatibility. If you encounter issues, deactivate all plugins except Elementor and then reactivate them one by one to identify any conflicts. Also, keep your plugins, WordPress, and Elementor up to date to avoid compatibility issues.How do I ensure my website is compatible with Elementor?
To ensure compatibility, make sure your server meets all the Elementor System Requirements. Use the latest versions of Elementor, WordPress, and your theme. If you encounter an ‘incompatible’ message, check for any plugin conflicts and ensure all components are updated.Are there any learning resources available for Elementor?
Yes, there are many learning resources available for Elementor. These include tutorials, guides, and documentation that can help you get started and learn how to use its features. You can find these resources on the official Elementor website and other online platforms.How do I troubleshoot common issues with Elementor?
For troubleshooting, start by checking if your server meets the Elementor System Requirements. Update Elementor, WordPress, and your theme to the latest versions. Deactivate plugins to identify conflicts, and clear any caching plugins. If issues persist, temporarily switch to the Hello Elementor theme. For detailed issues, submit a support ticket with as much detail as possible.Can I use Elementor to create professional-looking pages quickly?
Yes, Elementor is designed to help you create professional-looking pages quickly. It offers a wide range of templates, widgets, and design elements that you can easily drag and drop into your page. The visual editing feature allows you to see your changes in real time, making it easier to adjust and finalize your design before publishing. WordPress with Elementor - Conclusion and Recommendation
Final Assessment of WordPress with Elementor
WordPress with Elementor is an exceptionally versatile and user-friendly tool for website design, making it an excellent choice for a wide range of users.User-Friendly Interface
Elementor stands out with its intuitive drag-and-drop interface, which is highly praised for its ease of use. This makes it accessible to both beginners and seasoned web developers, allowing users to create professional-looking websites without needing to write code.Extensive Functionality
Elementor offers a plethora of features, including the ability to create traditional web pages, conversion-focused landing pages, pop-ups, and even customize parts of your theme such as headers, footers, and WooCommerce shop pages. The premium version, Elementor Pro, adds advanced tools like theme building, custom widgets, dynamic content, and WooCommerce integration, further enhancing the website creation process.Performance and Responsiveness
Elementor is known for its focus on performance and speed optimization, resulting in faster page loading times compared to traditional methods. Additionally, it ensures responsive design, making your website look great on all devices, which is crucial for a seamless user experience.Target Audience
Elementor is particularly beneficial for several groups:- Freelancers and Agencies: These professionals can create custom websites quickly and efficiently for their clients.
- Web Designers and Developers: They appreciate the extensive customization options and the ability to streamline their workflow.
- Small to Medium-sized Businesses: These businesses can create their own professional websites without the need for extensive technical knowledge or the expense of hiring a dedicated web designer.