
Applitools - Detailed Review
Developer Tools

Applitools - Product Overview
Overview of Applitools
Applitools is a pioneering company in the Developer Tools AI-driven product category, specializing in visual testing and monitoring solutions. Here’s a brief overview of what Applitools offers:Primary Function
Applitools’ primary function is to automate the validation of the visual aspects of web and mobile applications. This is achieved through its advanced Visual AI technology, which goes beyond simple pixel-to-pixel comparisons to intelligently identify visual differences and ensure that applications look and function as intended across various browsers, devices, and screen sizes.Target Audience
Applitools caters to a diverse range of customers, including software development teams, quality assurance professionals, and web designers. Its target market encompasses industries such as e-commerce, finance, healthcare, and technology, where the visual appearance of websites and applications is crucial for attracting and retaining customers.Key Features
Dynamic Test Authoring
Applitools allows teams to create tests dynamically using AI, a codeless recorder, or their preferred testing frameworks like Selenium and Cypress. This flexibility enables developers to use their current skills and workflows, and even non-technical team members can create complex tests without writing code.Comprehensive Validation
The platform offers comprehensive validation capabilities, including functional, visual, API, accessibility, and cross-browser/device testing. This ensures that the user interface works impeccably and looks exactly as intended, providing a seamless user experience.Scalable Execution
Applitools enables tests to be run at an unprecedented scale with its cloud testing capabilities. Features like self-healing locators and selectors correct tests on the fly, reducing maintenance and ensuring tests evolve with the application.Advanced Analysis & Maintenance
The platform provides advanced test analysis with automated grouping, root cause analysis, and powerful dashboards. Predictive analytics help teams stay ahead by ensuring their testing strategy is as dynamic and innovative as their products.Integration and Automation
Applitools integrates seamlessly with CI/CD tools and workflows like GitHub Actions and CircleCI, allowing for continuous testing during each pull request and merge. The platform also supports scheduling test runs and monitoring applications at set intervals to proactively catch regressions.Conclusion
By democratizing quality assurance and making it accessible to a broad range of personas within a company, Applitools empowers every team member to contribute to the testing process, leading to more comprehensive and thoughtful tests. This approach helps businesses deliver high-quality, reliable products while reducing risk and improving delivery velocity.
Applitools - User Interface and Experience
Applitools Overview
Applitools, an AI-driven testing tool, offers a user interface that is designed to be intuitive and efficient, making it accessible to a wide range of users, from seasoned developers to those with minimal testing experience.
Ease of Use
Applitools simplifies the process of creating and executing tests through several key features. For instance, it allows for dynamic test authoring using AI, a codeless recorder, or integration with popular testing frameworks like Selenium and Cypress. This flexibility reduces the reliance on coding expertise, enabling various team members, including QA professionals and digital marketers, to contribute to the quality assurance process.
Visual AI and Automated Testing
The tool employs Visual AI algorithms to analyze and compare screenshots of the application UI, detecting even subtle visual differences between baseline images and the current state. This approach goes beyond traditional pixel-to-pixel comparisons, reducing false positives and enhancing test efficiency. It can handle dynamic content such as animations, pop-ups, and overlays, ensuring accurate visual validation across different browsers, devices, and screen resolutions.
Integration and Collaboration
Applitools integrates seamlessly with existing development workflows, including popular testing frameworks and CI/CD pipelines. This integration allows for rapid execution and feedback, enabling teams to release software with confidence. The platform also provides comprehensive reporting and collaboration features, such as sharing test results, annotating visual differences, and collaborating on issue resolution. These features improve communication and collaboration within teams and across departments.
User Experience
The overall user experience is enhanced by Applitools’ ability to replicate how users see the application. It ensures that the UI remains consistent and visually appealing across different devices and browsers, leading to a better user experience. The platform’s automatic locator tracking and root cause analysis features make it easier to identify and fix issues quickly, reducing test maintenance efforts and accelerating development cycles.
Accessibility and Scalability
Applitools also includes features for accessibility testing, ensuring that the application UI complies with accessibility standards. The platform’s scalability is another significant advantage, allowing tests to run at an unprecedented scale with cloud testing capabilities. This scalability, combined with its ability to run tests in parallel, reduces cross-platform testing time significantly.
Conclusion
In summary, Applitools offers a user-friendly interface that streamlines the testing process, making it easier for teams to ensure high-quality, visually appealing applications. Its integration with various tools, advanced AI algorithms, and collaborative features all contribute to a positive and efficient user experience.

Applitools - Key Features and Functionality
Applitools Overview
Applitools is a comprehensive AI-driven testing platform that offers a range of features to enhance the testing process for web and mobile applications. Here are the main features and how they work:Automated Test Creation
Applitools Autonomous intelligently scans your application’s sitemap to automatically generate comprehensive test cases for every URL. This feature eliminates the need for manual test script writing, ensuring that your application is thoroughly tested across all pages.AI-Driven Visual Assertions
Applitools uses advanced Visual AI to monitor and track changes at both functional and visual levels. This technology replicates the human eye and brain to capture functional and visual bugs before they go to production, ignoring non-material differences due to rendering variations across different browsers, versions, operating systems, or screen sizes. This approach reduces false positives significantly, with an accuracy rate of 99.9995% compared to traditional pixel-by-pixel comparison tools.Continuous and Scalable Testing
Applitools Autonomous allows tests to be seamlessly integrated into your CI/CD pipeline or scheduled to run periodically. This ensures continuous testing, providing real-time feedback and enabling faster, more reliable releases. The AI-driven approach makes it scalable, managing even the most complex applications with ease.Dynamic Test Updates
The platform automatically updates tests as the application changes, reducing the need for manual test maintenance. Self-healing locators help keep test pipelines clean and flowing, especially for fast-moving interfaces or compiled frameworks.Cross Browser/Device Testing
Applitools Eyes enables you to run tests in parallel across a vast network of browsers and devices. This ensures that your applications work perfectly and look flawless on every device and browser, which is crucial for maintaining consistent performance and appearance across various platforms.Accessibility and API Testing
In addition to visual and functional testing, Applitools supports accessibility and API testing. This ensures that your applications meet accessibility standards and that APIs function correctly, enhancing overall user satisfaction and application reliability.Integration with Development Tools
Applitools integrates with a wide range of development tools, including test frameworks (like Selenium and Cypress), SCMs, CI/CD tools (such as GitHub Actions and CircleCI), bug tracking tools, and chat tools. This integration allows developers to use their current skills and workflows, making it easy to incorporate Applitools into existing development processes.No-Code and Low-Code Testing
With the integration of Preflight, a no-code testing tool, Applitools makes Visual AI technology accessible to teams of any skill level. The platform includes a recorder that enables anyone to create complex, end-to-end tests without writing code, and Natural Language Processing (NLP) allows tests to be created using plain English language and syntax.Test Execution and Validation
Applitools allows you to run entire test suites or individual tests with just the click of a button. The platform proactively monitors apps by integrating with your CI/CD or scheduling test runs, catching regressions that may be introduced from user-generated content or third-party APIs. This ensures that any deviations are detected and addressed to maintain the highest standards of user experience.Conclusion
By leveraging these features, Applitools significantly speeds up test creation, increases test coverage, and reduces test maintenance, ultimately helping teams release high-quality applications faster and more reliably.
Applitools - Performance and Accuracy
Performance
Applitools is renowned for its high-performance capabilities, particularly in automated visual testing. Here are some highlights:Ultrafast Grid
Applitools’ Ultrafast Grid leverages AI to re-render each viewport, allowing visual tests to run on hundreds of different browsers, screen sizes, and orientations in just minutes. This significantly reduces cross-platform testing time by up to 90%.Cross-Browser and Cross-Device Testing
The tool enables seamless testing across multiple browsers, devices, and screen resolutions, ensuring applications work correctly for a wide range of users. This is achieved through advanced AI and machine learning algorithms that analyze visual content efficiently.Integration with Testing Frameworks
Applitools integrates well with popular testing frameworks like Selenium, Cypress, and Appium, making it easy to incorporate visual testing into existing workflows. This integration helps in automating visual validation as part of the overall testing process.Accuracy
The accuracy of Applitools is a major strength, thanks to its advanced Visual AI technology:AI-Powered Match Levels
Applitools uses AI-powered match levels to reduce false positives by dynamically adjusting to changes in content. This allows for accurate testing of dynamic content without the issues of small rendering differences or other minor variations.Visual AI
The tool employs computer vision and machine learning to analyze and understand visual content, going beyond traditional pixel-to-pixel comparisons. This approach helps in identifying meaningful visual differences, layout shifts, color variations, and other UI anomalies that might be missed by traditional testing methods.Root Cause Analysis
When tests fail, Applitools provides detailed root cause analysis, showing exactly what changes were made in the DOM at the code level. This makes fixing issues fast and straightforward.Limitations and Areas for Improvement
While Applitools offers many advantages, there are some limitations and areas where it could improve:Cost
Applitools can be more expensive than other testing tools, which may be a barrier for small teams or projects with limited budgets.Learning Curve
There is a learning curve associated with using Applitools, especially for teams new to visual testing or AI-powered testing tools. Teams may need to invest time in training to use the tool effectively.Limited Support for Manual Testing
Applitools is primarily designed for automated visual testing and may not provide as much support for manual testing. Teams that rely heavily on manual testing might find it less helpful.Technical Limitations
While Applitools handles dynamic content well, it may still struggle with highly dynamic content that changes frequently. Additionally, there might be technical limitations for certain applications or environments.Customization
Some teams might find that Applitools does not offer as much customization as other testing tools, which could be a limitation for those requiring extensive customization. In summary, Applitools excels in performance and accuracy through its advanced Visual AI and Ultrafast Grid capabilities. However, it is important for teams to consider the potential costs, learning curve, and technical limitations before adopting the tool.
Applitools - Pricing and Plans
Applitools Pricing Structure
Applitools, a leading tool in AI-driven automated visual testing, offers a flexible and tiered pricing structure to cater to various organizational needs. Here’s a breakdown of their plans and the features associated with each:
Free Options
Applitools provides a free account option that is particularly beneficial for individual users, small teams, and open-source projects. This free plan includes:
- Unlimited tests, but limited to three users and three parallel tests (public cloud only).
- 100 checkpoints per month for a single user.
Starter or Essential Plan
This plan is geared towards small to medium-sized teams and includes core visual testing features. Key aspects of this plan are:
- Unlimited checkpoints.
- Integrations with popular CI/CD tools.
- Access to the Applitools Eyes dashboard.
- The pricing for this plan can vary, but it is generally subscription-based.
Professional or Pro Plan
This plan is aimed at larger organizations with more extensive testing needs. It includes all the features of the Essential Plan, plus:
- Enhanced reporting.
- Collaboration tools.
- Baseline management.
- Dedicated support.
- Advanced analytics.
- Pricing starts at around $999 per month for 10,000 validations, though specific rates can vary.
Enterprise Plan
This plan is designed for organizations with complex testing requirements. It offers:
- Customized solutions based on the organization’s specific needs.
- Dedicated account management.
- Additional integrations.
- On-premise deployment options.
- Access to the Ultrafast Test Cloud for comprehensive support.
Additional Features and Discounts
- Applitools offers discounts for startups and open-source projects. For example, Applitools Eyes is available for free for open-source libraries.
- There is also a free trial available for users to explore the features and capabilities of Applitools before committing to a plan.
By choosing the appropriate plan, users can ensure they have the necessary features and support to meet their automated visual testing needs efficiently.

Applitools - Integration and Compatibility
Applitools Overview
Applitools, an AI-driven testing platform, is highly integrated with a wide range of tools and platforms, making it a versatile solution for developers and testing teams.
Source Control and CI/CD Integrations
Applitools seamlessly integrates with popular source control systems such as GitHub, GitLab, Bitbucket, and Azure DevOps. For example, the integration with GitHub allows you to automate your testing workflows using GitHub Actions. This setup enables your tests to run automatically when changes are made to the code, using your Applitools API Key and the Git Commit SHA as the Applitools Batch ID.
Testing Frameworks and Languages
Applitools supports over 50 major testing frameworks and languages, including Selenium, Playwright, Appium, Cypress, Java, Python, JavaScript, C#, and Ruby. This broad compatibility ensures that Applitools can fit into various existing testing environments without requiring significant changes.
Collaboration and Notification Tools
In addition to source control and testing frameworks, Applitools integrates with collaboration tools like Slack and Microsoft Teams for batch completion notifications. It also supports issue tracking tools such as JIRA and Rally, allowing you to create and link issues directly from within the Applitools platform.
Cross Browser and Device Testing
Applitools is capable of running visual tests across different browsers and devices, ensuring consistent UI rendering across various platforms. This feature is particularly useful for ensuring that applications look flawless and function perfectly on every device and browser.
AI-Infused Testing
The platform leverages advanced AI and machine learning algorithms to provide superior accuracy in visual validation. Unlike traditional pixel-based tools, Applitools can handle dynamic content effectively, reducing false positives and making test maintenance more efficient.
Workflow Integration
Applitools integrates with CI/CD tools to streamline the development process. It allows for early detection of visual regressions and automates testing workflows, which can significantly reduce test maintenance and speed up the release cycle.
Conclusion
In summary, Applitools offers comprehensive integration with a variety of tools and platforms, making it a highly compatible and efficient solution for automated testing in diverse development environments.

Applitools - Customer Support and Resources
Customer Support
Applitools provides extensive customer support through several channels:
- Email Support: Users can reach out via email for assistance with any issues or questions.
- Live Chat: For immediate help, users can engage with the support team through live chat.
- Dedicated Support Portal: This portal serves as a central hub for support resources, including FAQs, documentation, and other helpful materials.
Additional Resources
To help users get the most out of the platform, Applitools offers a variety of resources:
- Comprehensive Documentation: Detailed documentation is available to guide users through the setup and use of the platform.
- Tutorials and Guides: Applitools provides easy-to-follow tutorials and guides, especially for major testing frameworks like Selenium, Cypress, and Appium, to help users get started quickly.
- Webinars: Regular webinars are conducted to educate users on various aspects of the platform and its features.
- SDKs and Integrations: Applitools offers SDKs for various programming languages, including Java, Python, JavaScript, C#, and Ruby, making it easy to integrate with existing development workflows. The platform also integrates seamlessly with popular CI/CD tools like Jenkins, CircleCI, and GitHub.
Premium Support
For users on higher-tier plans, Applitools offers premium support options that include additional assistance and resources. This ensures that users with more complex needs or larger-scale operations receive the support they require.
Community and Feedback
Applitools encourages feedback and engagement from its users. The platform’s success stories and testimonials from various companies highlight the benefits and improvements users have experienced, which can be a valuable resource for new users looking to understand the platform’s capabilities.
By providing these support options and resources, Applitools ensures that users can efficiently leverage the platform’s advanced AI features to improve their testing processes.

Applitools - Pros and Cons
Advantages of Applitools
Applitools offers several significant advantages that make it a valuable tool in the Developer Tools AI-driven product category:AI-Powered Visual Testing
Applitools leverages advanced artificial intelligence and machine learning algorithms to detect visual differences and anomalies in web and mobile applications. This allows for more accurate and efficient visual testing, even in complex and dynamic environments.Cross-Browser and Cross-Device Testing
The platform enables easy testing across multiple browsers, devices, and resolutions. This feature, supported by the Ultrafast Test Cloud, significantly reduces testing time and ensures applications work correctly for all users.Integration with Popular Testing Frameworks
Applitools integrates seamlessly with popular testing frameworks such as Selenium, Cypress, Appium, and low-code tools like Testim.io and Selenium IDE. This makes it easy to incorporate visual testing into existing workflows and processes.Improved Testing Efficiency
Applitools automates visual testing, allowing teams to identify defects quickly and accurately. This automation reduces the time and effort required for testing, enabling teams to focus on other critical aspects of software development.Better User Experiences
By identifying and resolving visual defects, Applitools helps ensure that applications function correctly and provide a positive user experience. This can lead to increased customer satisfaction and loyalty.Scalable Architecture
The platform allows tests to run in parallel, reducing execution time by up to 90%. This scalable architecture enables businesses to move faster and release updates more quickly.Comprehensive Test Creation and Execution
Applitools supports various test creation methods, including codeless tools and AI-augmented recording. It also integrates with CI/CD tools, allowing for continuous testing and proactive monitoring of applications.Collaboration and Reporting
The platform provides tools for sharing test results, tracking progress, and collaborating on visual testing. This improves communication and collaboration within teams and across departments.Disadvantages of Applitools
While Applitools offers many benefits, there are also some notable disadvantages to consider:Cost
Applitools can be more expensive than other testing tools, particularly for small teams or projects with limited budgets. The cost may act as a barrier for teams with restricted financial resources.Learning Curve
The tool has a learning curve, especially for teams new to visual testing or AI-powered testing tools. Teams may need to invest time in training to use the tool effectively.Limited Support for Manual Testing
Applitools is primarily designed for automated visual testing and may not provide as much support for manual testing. Teams that rely heavily on manual testing may find it less helpful.Technical Limitations
Applitools may struggle with highly dynamic content that changes frequently, and it may have technical limitations for certain applications or environments.Limited Customization
While Applitools offers a wide range of features, it may not allow as much customization as other testing tools. Teams requiring extensive customization may find Applitools less suitable for their needs. By weighing these advantages and disadvantages, teams can make an informed decision about whether Applitools is the right fit for their specific testing needs and priorities.
Applitools - Comparison with Competitors
Unique Features of Applitools
Applitools is renowned for its advanced AI-powered visual testing capabilities. Here are some of its unique features:- Visual Accuracy: Applitools uses AI-powered Match Levels to accurately test dynamic content, reducing false positives. This is particularly useful for applications with dynamic interfaces such as ads, news, or dashboards.
- Automated Test Maintenance: Applitools can automatically group similar bugs together and update tests across multiple components with a single click, significantly reducing manual review time.
- Multi-Baseline Testing: It enables frontend teams to create tests for A/B experiments efficiently by allowing multiple variants of a baseline, which traditional testing tools often struggle with.
- Cross-Platform Testing: Applitools can test a wide range of interfaces including web, mobile, desktop, PDFs, Word Docs, and images, offering more versatility than many competitors.
Competitors and Alternatives
BrowserStack
BrowserStack is one of the top competitors to Applitools, holding a significant market share of 30.91%. It focuses on automated and manual testing across various browsers and devices, but it lacks the advanced AI-powered visual testing capabilities of Applitools.LambdaTest
LambdaTest is another strong alternative, known for its fast updates and support for the latest browsers, OS, and mobile simulators. While it excels in cross-browser testing, it does not match Applitools’ AI-driven visual testing features. However, it is highly recommended by users for its speed and updates.Selenium Automation
Selenium is a popular open-source tool for web automation, providing an object model for each page in the application. It is great for web automation but does not offer the same level of AI-powered visual testing as Applitools. Selenium is more focused on functional testing rather than visual accuracy.Intertek and AWS X-Ray
Intertek and AWS X-Ray are also competitors in the application testing space, with Intertek holding a 15.07% market share and AWS X-Ray holding 7.90%. However, they do not specialize in the same AI-powered visual testing that Applitools does. Intertek is more generalized in its testing services, and AWS X-Ray is focused on application performance and tracing within the AWS ecosystem.Other Notable Alternatives
- Jira Software: While not a direct competitor in visual testing, Jira is often used in conjunction with testing tools for project management and tracking. It is highly recommended for its Scrum management capabilities but does not offer the specific AI-driven testing features of Applitools.
- GitHub Copilot and JetBrains AI Assistant: These tools, although not direct competitors in application testing, offer AI-powered coding assistance. They are more focused on developer productivity and code quality rather than visual testing. However, they can be complementary tools in a broader development workflow.

Applitools - Frequently Asked Questions
What is Applitools and what does it do?
Applitools is an AI-powered test automation platform that streamlines the end-to-end testing process for web and mobile applications. It automates the creation, execution, and analysis of functional, visual, API, and accessibility tests, ensuring that applications look and function correctly across various browsers and devices.
How does Applitools use AI in testing?
Applitools leverages advanced AI and machine learning algorithms to perform visual testing beyond traditional pixel-to-pixel comparisons. This approach helps identify meaningful visual changes while reducing false positives. The platform can intelligently understand which errors are critical and which are acceptable, using advanced match levels and allowing for fine-tuning of Visual AI.
What are the main products offered by Applitools?
Applitools offers two main products: Applitools Eyes and Applitools Autonomous. Applitools Eyes automates visual and functional testing across a vast network of browsers and devices. Applitools Autonomous creates, executes, and analyzes functional, visual, and API tests using autonomous test creation and AI-augmented recording and NLP authoring.
How does Applitools handle cross-browser and cross-device testing?
Applitools allows you to run tests in parallel across hundreds of modern browsers and devices. It quickly reproduces your entire UI across these environments and compares it to your baseline using advanced algorithms to determine visual defects. This ensures consistency and accuracy across different platforms.
Can Applitools integrate with existing testing frameworks and CI/CD pipelines?
Yes, Applitools integrates easily with your favorite testing frameworks and CI/CD pipelines. It supports a wide range of test frameworks, SCMs, CI/CD tools, bug tracking tools, and chat tools, allowing you to incorporate Applitools into your existing workflow without significant changes.
How does Applitools help with accessibility testing?
Applitools enables accessibility validation by focusing on standards such as WCAG 2.0 and 2.1. It checks for minimum contrast ratios for text and graphics, ensuring that your interfaces are accessible and free from accessibility defects.
What kind of support and resources does Applitools offer?
Applitools provides extensive support, including documentation, tutorials, and customer support. You can sign up for a free trial to get familiar with the platform, and there are various resources available to help you integrate Applitools into your development process.
How does Applitools reduce test maintenance and false positives?
Applitools reduces the hassle of constantly updating tests by using AI to handle small changes without generating false positives. It automates the grouping of similar errors across different apps and environments, making maintenance quicker and more efficient.
Can Applitools be deployed on-prem or in the cloud?
Yes, Applitools offers flexible deployment options. You can deploy it on your own infrastructure, inside your firewall for maximum security, or run it in a dedicated cloud on Amazon, Azure, or GCP. There is also a SaaS solution available for quick setup.
Is Applitools compliant with security standards?
Applitools products are ISO 27001 and SOC 2 Type II compliant, and they have current Pen Testing reports. This ensures that the platform meets high security standards.
How can I get started with Applitools?
Getting started with Applitools is easy. You can sign up for a free trial account and explore the documentation and tutorials provided. This will help you get familiar with the platform, including Eyes, Autonomous, and Preflight.

Applitools - Conclusion and Recommendation
Final Assessment of Applitools
Applitools stands out as a formidable player in the AI-driven developer tools category, particularly in the realm of test automation. Here’s a comprehensive overview of its benefits, target users, and overall recommendation.Key Benefits
- AI-Powered Test Automation: Applitools leverages advanced AI and machine learning algorithms to automate visual, functional, API, and accessibility testing. This approach ensures superior accuracy and reduces false positives, especially in handling dynamic content.
- Scalability and Speed: The platform allows for parallel test execution across a vast network of browsers and devices, significantly reducing testing time. This scalability is crucial for teams that need to deploy frequently and maintain high-quality standards.
- Comprehensive Validation: Applitools covers a wide range of testing needs, including functional, visual, and accessibility testing. It also integrates with popular CI/CD tools, enabling early detection of visual regressions and streamlining the development process.
- Ease of Use and Accessibility: The platform is designed to be accessible to a broad range of users, from QA professionals to digital marketers. It reduces the reliance on coding expertise, allowing more team members to contribute to the quality assurance process.
- Integration and Flexibility: Applitools integrates seamlessly with various development tools, test frameworks, and CI/CD pipelines. It offers deployment options on-prem, in the cloud, or as a SaaS solution, catering to different security and infrastructure needs.
Who Would Benefit Most
- Software Development Teams: Teams involved in developing web applications, mobile apps, SaaS products, and other digital experiences would greatly benefit from Applitools. It helps in accelerating software delivery velocity, reducing the risk of updates, and ensuring high-quality user experiences.
- QA Professionals: Quality Assurance teams will find Applitools invaluable for automating and maintaining tests efficiently. The platform’s AI capabilities help in identifying meaningful visual changes and reducing test flakiness.
- B2B Technology Companies: Companies with complex, customized user paths, deep workflow integrations, and stringent security requirements will appreciate Applitools’ ability to handle these challenges effectively.
- Media and Entertainment Organizations: These organizations can benefit from Applitools’ ability to validate dynamic content, ensure browser compatibility, and test CMS integrations and ad placements.