
Banuba AR - Detailed Review
Developer Tools

Banuba AR - Product Overview
Overview
Banuba is a computer vision lab specializing in Face AR (Augmented Reality) development, offering a range of innovative tools and SDKs that cater to various industries and user needs.
Primary Function
Banuba’s primary function is to provide advanced AR technologies that enable developers to integrate immersive face filters, 3D masks, facial animation, and AR beauty features into their applications and websites. These technologies are geared towards enhancing user engagement and providing realistic virtual try-on experiences for products such as cosmetics, eyewear, jewelry, and other accessories.
Target Audience
The target audience for Banuba’s products includes developers, brands, and users across multiple sectors. This encompasses social media platforms, entertainment and gaming companies, e-commerce businesses, beauty and cosmetics brands, and even e-learning providers. Essentially, any entity looking to incorporate engaging and interactive AR features into their digital products can benefit from Banuba’s solutions.
Key Features
Banuba’s AR SDKs and tools offer several key features:
- Face Filters and 3D Masks: Allow users to apply various face filters and 3D masks in real-time, enhancing social media and video conferencing experiences.
- Virtual Try-On: Enables customers to try on virtual products such as makeup, eyewear, jewelry, and accessories using AI face analysis and personalized recommendations. This feature is accessible across web, mobile, and in-store devices.
- Makeup and Beauty Tools: Includes makeup simulators, hair, eyes, and skin recoloring, and background removal. These tools provide realistic digital makeup and beauty effects.
- AR Video Editing: Offers tools for creating professional social videos without the need for time-consuming editing. Users can edit and enhance their content with a tap.
- Unity and Web Support: Banuba’s SDKs are compatible with Unity, iOS, Android, and HTML5 platforms, making integration versatile and convenient.
- Advanced Tracking and Segmentation: Utilizes AI-driven face detection, tracking, and segmentation to ensure precise and lifelike AR experiences.
- Integration with VisionOS: Banuba’s Face AR SDK now supports VisionOS, enabling enhanced AR experiences on Apple’s 3D headset, including virtual try-on, video conferencing with interactive filters, and immersive shopping experiences.
Conclusion
Overall, Banuba’s products are designed to empower developers and brands to create engaging, interactive, and realistic AR experiences that enhance user engagement and drive business growth.

Banuba AR - User Interface and Experience
Developer Tools and Interface
Banuba provides several tools that simplify the development process for face AR applications:
- Banuba Filter Editor and Viewer: These tools are crucial for setting up and previewing AR filters in real-time. The Filter Editor allows developers to adjust effect properties, add audio and beautification components, and set effect triggers. The Viewer enables real-time previewing of these filters, making it easier to test and refine the effects.
- Banuba Studio: This is a comprehensive tool for creating custom AR effects. It allows developers to build and customize various AR features such as face filters, 3D masks, and virtual try-ons. The studio is user-friendly, enabling developers to create complex effects without extensive coding.
Ease of Use
The Banuba AR SDK is structured to be user-friendly, even for developers who are new to augmented reality development:
- Step-by-Step Integration: Banuba provides detailed, step-by-step instructions and code samples to help developers integrate the SDK into their applications. This includes extensive documentation and examples available on their website and GitHub.
- Pre-built Components: The SDK comes with pre-built components such as the Banuba Effect Player and Banuba SDK archives, which include effect examples. These components can be easily integrated into a project, reducing the development time significantly.
- Optimization Tools: The SDK includes tools like the `sdk_repacking.py` script to minimize the size of the SDK resources, ensuring that the final application is optimized for performance and size.
Overall User Experience
The overall user experience is enhanced by several key features:
- Cross-Platform Compatibility: Banuba’s AR SDK supports multiple platforms including Android, iOS, HTML5, and Unity, making it versatile and flexible for different development needs.
- Performance and Optimization: The SDK is optimized to work on a wide range of devices, including older models like the iPhone 6S and about 80% of Android smartphones. This ensures that the AR features perform well under various conditions, such as different lighting and occlusion scenarios.
- AR Cloud: Banuba’s AR cloud feature allows effects to be stored on cloud servers and downloaded on-demand, reducing the app’s size and improving user experience by avoiding the need to download all effects at once.
- Support and Customization: Banuba offers lifetime support, including updates to their technology at no extra cost. They also provide customization options to build unique products that resonate with the target audience, supported by a personal project manager.
In summary, Banuba’s AR SDK is designed with a focus on ease of use, comprehensive tools, and optimized performance, making it a user-friendly and efficient solution for developers looking to integrate face AR features into their applications.

Banuba AR - Key Features and Functionality
Banuba’s AR Developer Tools
Banuba’s AR developer tools, particularly the Face AR SDK and the Video Editor SDK, are packed with a range of features that leverage advanced AI and computer vision technologies. Here are the main features and how they work:
Face AR SDK
Real-Time Face Detection and Tracking
The Face AR SDK is renowned for its real-time face detection and tracking capabilities. This feature uses machine learning algorithms and computer vision to accurately identify and follow facial features, enabling the seamless application of AR effects, filters, and masks that move naturally with the user’s face.
AR Effects and Filters
Developers can integrate a wide range of pre-built AR effects and filters, including facial filters, virtual makeovers, and animated background changes. These effects can be customized and easily integrated into applications, speeding up the development process. For example, the face touch-up suite includes features like teeth whitening, eye bag removal, wrinkle removal, virtual makeup, and skin smoothing.
Background Segmentation
The SDK supports background segmentation, allowing for realistic virtual backgrounds and green screen effects without the need for additional hardware. This feature enhances the realism of AR experiences by separating the user from the background.
Cross-Platform Compatibility
Banuba Face AR SDK is cross-platform compatible, supporting iOS, Android, and web-based applications. This versatility allows developers to create consistent AR experiences across different devices and platforms, reducing development time and costs.
Offline Mode
The SDK supports offline mode, enabling AR features to function without an internet connection. This approach enhances privacy by keeping data on the device and reduces latency, resulting in a more responsive user experience.
Gesture Recognition and Unity Support
The SDK includes gesture recognition capabilities and supports integration with Unity, making it a versatile tool for various applications, including gaming, entertainment, and e-learning.
Video Editor SDK
AI-Generated Captions
The Video Editor SDK features AI-generated captions, which are crucial since 80% of online videos are viewed without sound. This feature saves time on manual captioning and makes content more accessible in silent mode.
Auto-Generated Avatars
Developers can use the SDK to create auto-generated avatars, which can be integrated into video content. This feature is particularly useful for social media and live streaming applications.
Integration with Royalty-Free Music and Simulated Studio Lighting
The SDK includes native integration with royalty-free music providers and simulated studio lighting, enhancing the video editing experience and making it easier to produce high-quality content.
Compatibility
The Video Editor SDK is compatible with native Android and iOS, as well as React Native and Flutter frameworks, making it versatile for various app development needs.
AI Integration
Machine Learning Algorithms
Both SDKs leverage advanced machine learning algorithms to perform tasks such as face detection, tracking, and the application of AR effects. These algorithms ensure high accuracy and real-time performance, even on lower-end devices.
Computer Vision
Computer vision technologies are integral to the Face AR SDK, enabling features like background segmentation, gesture recognition, and the precise application of AR filters and effects.
AI-Driven Video Editing
The Video Editor SDK uses AI to automate several video editing tasks, such as generating captions and creating avatars. This automation streamlines the video production process, making it faster and more efficient.
Benefits
User Engagement
Features like face touch-up and AR filters increase user engagement by making users look better and feel more comfortable on camera. This leads to increased conversions and ad revenue.
Time Efficiency
Both SDKs save development time and costs by providing pre-built modules and automating various tasks. For instance, AI-generated captions reduce the time spent on manual captioning, and face touch-up features eliminate the need for extensive makeup.
Cross-Platform Consistency
The cross-platform compatibility of the Face AR SDK ensures consistent AR experiences across different devices and platforms, enhancing user satisfaction and reducing development complexities.
By integrating these features, developers can create immersive, interactive, and engaging AR experiences that cater to a wide range of applications, from social media and video conferencing to e-commerce and entertainment.

Banuba AR - Performance and Accuracy
Performance
The Banuba Face AR SDK is known for its high performance, particularly in terms of speed. It excels in real-time face tracking and the application of AR effects, making it ideal for applications that require immediate user engagement. The SDK’s ability to process and apply effects quickly ensures a smooth and responsive user experience, even on lower-end smartphones.
Accuracy
While Banuba’s SDK offers strong facial recognition and tracking capabilities, it may not surpass the accuracy of other competitors like the Bytedance SDK in every aspect. Bytedance SDK tends to excel in facial recognition accuracy, which is crucial for applications requiring detailed facial analysis or specific AR interactions. However, Banuba’s accuracy in detecting and tracking facial features in real-time is still highly reliable and sufficient for most AR applications, including social media, video conferencing, and beauty try-on features.
Real-Time Tracking
One of the key strengths of Banuba Face AR is its ability to accurately detect and track facial features in real-time. This allows for the seamless application of AR effects, filters, and masks that move naturally with the user. This real-time tracking capability is optimized for mobile devices, ensuring smooth performance across various platforms.
Limitations and Areas for Improvement
While Banuba’s SDK is highly performant and accurate, there are a few areas to consider:
- Comparative Accuracy: As mentioned, Bytedance SDK may have an edge in terms of facial recognition accuracy, which could be a consideration for applications that require very precise facial analysis.
- Development Time: Although integrating Banuba’s SDK is significantly faster than developing these features from scratch (taking about an hour compared to 6-12 months), there might still be some learning curve and integration time depending on the specific requirements of the application.
Cross-Platform Compatibility
Banuba’s SDK supports cross-platform compatibility, including iOS, Android, and web-based applications. This versatility reduces development time and costs, allowing developers to create consistent AR experiences across different devices and platforms.
Conclusion
In summary, the Banuba Face AR SDK offers strong performance and accuracy, particularly in real-time face tracking and the application of AR effects. While it may not outperform all competitors in every aspect of facial recognition accuracy, it remains a highly reliable and efficient choice for a wide range of AR applications.

Banuba AR - Pricing and Plans
The Pricing Structure for Banuba’s AR Developer Tools
The pricing structure for Banuba’s AR developer tools is flexible and varies based on the specific use case and the chosen pricing model. Here are the key points to consider:
Pricing Models
Banuba offers several pricing models for their Face AR SDK:
- Price per Device: This model is based on the number of devices using the SDK.
- Price per Monthly Active Users (MAU): This model is based on the number of active users per month, although it’s noted that pricing is independent from MAU numbers in some contexts.
- Annual Subscriptions: A yearly subscription model is also available.
Features and Plans
Face AR SDK
- The pricing for the Face AR SDK includes various features such as face tracking, 3D masks, beauty filters, virtual backgrounds, and more. The exact price depends on the specific use case, such as enhancing hardware camera capabilities, video conferencing, or virtual try-on applications.
- Free Trial: Banuba offers a 14-day free trial to test the performance of the SDK before purchasing a license.
AR Cloud
- The AR Cloud service pricing is based on traffic usage. The first 50 GB of traffic is free, and any usage beyond this is subject to charges. For detailed pricing, you need to consult with an Account Manager.
Additional Services
- SDK Customization: Tailoring the SDK features to your application’s specific needs.
- SDK Integration: Assistance with integrating the SDK into your app.
- Proof of Concept (POC) Features Development: Developing new neural network-based technologies or unique features.
- AR Asset Development: Designing or modifying unique effects based on your concepts.
- Project Mentoring: Guidance in planning, launching, or scaling your project.
Available Features
- Face Filters and Effects: Over 1000 AR face filters available for licensing, including 3D masks, stickers, and beauty filters.
- Cross-Platform Support: The SDK supports iOS, Android, Unity, and web platforms.
- Offline Mode: The SDK works offline as well as with an internet connection.
- High-Quality Rendering: Supports advanced graphical technologies like 3D modeling, physics-based rendering, and more.
To get a personalized pricing offer, it is recommended to fill out the trial request form on Banuba’s website and discuss your specific needs with an Account Manager.

Banuba AR - Integration and Compatibility
Banuba’s Face AR SDK
Banuba’s AR solutions, particularly the Face AR SDK, demonstrate a high level of integration and compatibility across various platforms and devices, making it a versatile tool for developers.
Cross-Platform Compatibility
Banuba’s Face AR SDK supports development for iOS, Android, and web applications, ensuring consistent AR experiences across different devices and platforms. This cross-platform compatibility reduces development time and costs, as developers can create applications that work seamlessly on multiple operating systems.
Integration with Other Tools
The Face AR SDK can be integrated with several other tools and services to enhance its functionality. For instance, it can be integrated with Agora.io SDK to enable augmented reality features in video calls, such as face filters, face touch-up filters, and virtual backgrounds. This integration is possible on iOS, Android, web, and even Unity platforms, providing flexibility in implementation.
Web AR SDK
Banuba’s Web AR SDK allows for AR experiences without the need to install an app. It runs on HTML5, Android, iOS, Windows, and Mac systems, using real-time face tracking optimized for mobile browsers. This SDK can be integrated into popular e-commerce platforms like Adobe Magento, Shopify, BigCommerce, and WooCommerce via JavaScript code. It also supports integration with Agora video call and streaming services, enhancing video conferencing experiences.
VisionOS Support
Recently, Banuba’s Face AR SDK has gained support for visionOS, the operating system for Apple’s 3D headset. This integration opens up new opportunities for eCommerce and video conferencing, allowing users to browse virtual stores, try on products virtually, and apply interactive filters during video calls.
Platform-Specific Modules
The Face AR SDK includes platform-specific modules that handle camera features, effect rendering, video recording, and high-resolution photo taking. These modules are adaptable, as the source code is included in the SDK’s distribution archive, allowing developers to modify it according to their specific use cases.
Privacy and Performance
Banuba’s SDK is optimized for performance, ensuring smooth and responsive experiences even on lower-end smartphones. It also prioritizes privacy, with no user data collection required and the ability to function in offline mode. This approach enhances privacy and reduces latency, resulting in a more responsive user experience.
Conclusion
In summary, Banuba’s Face AR SDK offers extensive integration capabilities and broad compatibility, making it a powerful tool for developers looking to incorporate augmented reality features into their applications across various platforms.

Banuba AR - Customer Support and Resources
Customer Support Options
Banuba provides a comprehensive set of customer support options and additional resources to help developers integrate and utilize their AR and video editing SDKs effectively.
Documentation and Guides
Banuba offers detailed documentation for their Face AR SDK and Video Editor SDK. These documents include step-by-step guides on how to get started, set up projects, and integrate various features. The documentation is accompanied by samples of feature applications for each platform, covering a variety of real-life use cases.
Samples and Examples
The SDKs come with examples that demonstrate how to run and use the various features. These samples help developers understand how to implement different AR and video editing functionalities in their applications.
Blog and Case Studies
Banuba’s blog is a valuable resource that provides updates on new releases, step-by-step integration guides, in-depth technology comparisons, and case studies. These articles cover topics such as augmented commerce, virtual try-on, and video editing, offering practical insights and success stories from other clients.
Customer Stories and Testimonials
The Banuba website features customer stories and testimonials that highlight the successful implementation of their SDKs in various applications. These stories provide real-world examples of how the SDKs can boost engagement, sales, and user satisfaction.
Help Center and FAQs
Banuba has a dedicated Help Center that addresses common questions and issues related to the Face AR SDK, Video Editor SDK, effect construction, pricing, and data collection. This resource helps developers quickly find answers to frequent queries and troubleshoot common problems.
Support for Custom Development
For developers who need more customized solutions, Banuba offers services such as custom filter design and licensing from their catalog. This support ensures that developers can adapt the SDKs to meet their specific needs.
By providing these resources, Banuba aims to ensure that developers have all the necessary tools and support to successfully integrate and utilize their AR and video editing SDKs.

Banuba AR - Pros and Cons
Advantages of Banuba Face AR SDK
Real-Time Face Detection and Tracking
Banuba Face AR SDK excels in real-time face detection and tracking, enabling seamless application of AR effects, filters, and masks that move naturally with the user’s face. This feature is particularly useful for applications like social media apps, video conferencing tools, and beauty or makeup try-on apps.
Cross-Platform Compatibility
The SDK supports multiple platforms, including iOS, Android, and web-based applications, allowing developers to create consistent AR experiences across different devices and platforms. This reduces development time and costs.
Advanced Machine Learning and Computer Vision
Banuba Face AR utilizes advanced machine learning algorithms and computer vision capabilities, providing precise facial landmark detection. This enables developers to create custom effects that interact with specific facial features such as eyes, nose, and mouth.
Multi-Face Tracking
The SDK supports multiple face tracking, making it ideal for group selfies and video calls where multiple participants can enjoy AR effects simultaneously.
Background Segmentation
Banuba Face AR offers background segmentation, allowing for realistic virtual backgrounds and green screen effects without the need for additional hardware. This feature enhances the realism of AR experiences.
Offline Mode
The SDK supports offline mode, enabling AR features to function without an internet connection. This enhances privacy and reduces latency, resulting in a more responsive user experience.
Comprehensive Documentation and Support
Banuba provides comprehensive documentation and support resources, making it easy for developers of all skill levels to integrate the technology into their projects. The SDK offers a user-friendly API that simplifies the implementation of complex AR features.
Customization and Pre-Built Effects
The SDK comes with a rich set of pre-built AR effects and filters that can be easily customized and integrated into applications, speeding up the development process.
Disadvantages of Banuba Face AR SDK
System Requirements
The SDK has specific system requirements, such as the need for OpenGL ES version 3.1 or higher on Android and WebGL 1.0 or higher on web browsers. This might limit its compatibility with older devices or less capable hardware.
Resource Intensive
Some features of the Banuba Face AR SDK, such as 3D modeling, animation, and high dynamic range imaging, are GPU-intensive. This could lead to performance issues on lower-end devices if not optimized properly.
Licensing Costs
While Banuba Face AR SDK offers flexible licensing options, including both perpetual and subscription-based models, the costs associated with these licenses might be a barrier for some developers or smaller projects.
Technical Complexity
Although the SDK provides comprehensive documentation and support, integrating advanced AR features can still be technically challenging. Developers may need to invest time in learning and adapting the SDK to their specific use cases.
In summary, Banuba Face AR SDK offers a wide range of powerful features that can significantly enhance AR experiences, but it also comes with some technical and resource-related considerations that developers need to be aware of.

Banuba AR - Comparison with Competitors
Banuba Face AR SDK
Banuba Face AR SDK is renowned for its advanced facial recognition and tracking capabilities. Here are some of its unique features:
- Real-Time Face Detection and Tracking: Banuba’s SDK offers highly accurate and real-time face detection and tracking, which is crucial for seamless application of AR effects, filters, and masks.
- Cross-Platform Compatibility: It supports iOS, Android, and web-based applications, making it versatile for developers to create consistent AR experiences across different devices and platforms.
- Background Segmentation: The SDK includes background segmentation, allowing for realistic virtual backgrounds and green screen effects without additional hardware.
- Pre-Built AR Effects: Banuba provides a rich set of pre-built AR effects and filters that can be easily customized and integrated into applications, speeding up the development process.
- Virtual Try-On: Banuba’s AR virtual try-on solution is highly advanced, allowing users to try on various items like jewelry, makeup, and accessories with realistic lighting and gravity interactions.
Alternatives
ARGear
ARGear is another strong contender in the AR SDK market:
- Advanced AR Content: ARGear offers rich AR content, including 3D AR and avatar messaging, which can be particularly appealing for social media and live streaming applications.
- Network Operator Integration: It is designed to leverage the benefits of 5G networks, making it a good choice for network operators and developers looking to capitalize on 5G capabilities.
- Cost-Effective: ARGear charges $0.001 per use, which can be more cost-effective for high-volume applications compared to other SDKs.
Makeup.Pho.to
Makeup.Pho.to focuses more on virtual makeup and face retouching:
- Automated Face Retouching: This service automatically enhances portrait photos by removing imperfections, smoothing skin, and whitening teeth. It is more specialized in beauty and makeup applications rather than general AR effects.
- Multi-Face Support: It can enhance multiple faces in a single photo, which is useful for group photos and social media applications.
Comparison Points
- Specialization: Banuba Face AR SDK is highly specialized in facial recognition and tracking, making it ideal for applications requiring precise face AR effects. ARGear, on the other hand, offers a broader range of AR features including 3D content and avatar messaging. Makeup.Pho.to is more focused on virtual makeup and face retouching.
- Platform Support: Banuba and ARGear both offer cross-platform support, but Banuba’s documentation and examples are more comprehensive, which can be beneficial for developers new to AR development.
- Cost and Pricing: ARGear’s per-use pricing model might be more appealing for applications with high user engagement, while Banuba’s pricing is not explicitly mentioned but likely involves a more traditional licensing model.
Conclusion
Banuba Face AR SDK stands out for its precision in facial recognition and tracking, making it a top choice for applications requiring high-quality AR effects and virtual try-on experiences. However, developers looking for a more diverse set of AR features or cost-effective solutions might find ARGear or specialized tools like Makeup.Pho.to more suitable for their needs. Each SDK has its unique strengths, and the choice ultimately depends on the specific requirements of the project.

Banuba AR - Frequently Asked Questions
Frequently Asked Questions about Banuba’s AR and Video Editor SDKs
What are the key features of the Banuba Face AR SDK?
The Banuba Face AR SDK offers several key features, including a multi-face tracker, 3D Renderer, Filter Editor with scripting capabilities, beautifications, sample filters and documentation, and SFX and Voice Changer. It also supports various platforms such as HTML5, iOS, Android, Windows, Mac OS, and Unity, making it versatile for different development needs.
How does the Banuba Face AR SDK handle different devices and platforms?
The Banuba Face AR SDK is designed to be highly compatible and can be integrated into existing applications or used to develop new ones. It supports a wide range of devices, starting from iPhone 5s/Android 5.0 or higher, with a recommended camera resolution of 1280×720 and a minimum of 30 FPS. The SDK also has bindings for various programming languages such as Java, Kotlin, Objective-C, and Swift, depending on the platform.
What are the pricing models for the Banuba Face AR SDK?
The pricing for the Banuba Face AR SDK varies based on the specific use case and chosen pricing model. Available models include price per device, price per Monthly Active Users (MAU), and annual subscriptions. For an accurate price estimate, it is recommended to discuss your specific needs with a designated Account Manager.
What are some common use cases for the Banuba Face AR SDK?
The Banuba Face AR SDK is commonly used for enhancing hardware camera capabilities, video conferencing, virtual try-on applications for makeup, skincare, hair dye, eyeglasses, and jewelry. It also supports various other AR features like makeup, triggers, hair colors, video effects, game filters, morphing, background, frames, beauty, avatars, and LUT.
How does the Banuba Video Editor SDK integrate AI features?
The Banuba Video Editor SDK has been updated to include several AI-driven features, such as AI-generated captions, auto-generated avatars, integration with royalty-free music sources, and simulated studio lighting. These features are particularly useful for social media platforms, photo and video editing apps, live streaming services, and other content creation applications.
What kind of support and documentation does Banuba provide for developers?
Banuba offers extensive support and documentation for developers. The SDK comes with sample filters and documentation, and the official website provides a comprehensive guide on how to use the features. Additionally, there are FAQs, tips on designing custom face filters and AR effects, and help center resources to assist with installation and coding issues.
Can developers customize the Banuba Face AR SDK to fit their specific needs?
Yes, developers can customize the Banuba Face AR SDK. The source code of the platform modules is included in the SDK’s distribution archive, allowing developers to modify the code and adapt the SDK to their specific use case if the default functionality is not sufficient.
What platforms does the Banuba Video Editor SDK support?
The Banuba Video Editor SDK supports native Android and iOS, as well as React Native and Flutter frameworks. This makes it versatile for developing applications across various mobile and web platforms.
How does Banuba handle user data collection and processing?
Banuba provides information on how their SDKs process user data. Developers can find details on data collection and processing in the SDK’s help center and documentation, ensuring transparency and compliance with data protection regulations.
What professional services does Banuba offer in addition to the SDK?
In addition to the SDK, Banuba offers various professional services, including support and consultancy. These services can help developers and businesses integrate the SDK effectively and address any issues that may arise during the development process.
