SedoMLS - Detailed Review
Domain Tools
SedoMLS - Product Overview
Introduction to SedoMLS
SedoMLS, which stands for “Sedo’s Multi Listing Service,” is an innovative platform that revolutionizes the way domains are traded globally. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
SedoMLS is designed to facilitate the global trading of domains by making a wide range of domains accessible through an extensive network of partner companies. This service allows domains listed on Sedo to be displayed and purchased on various partner websites, including other domain marketplaces, registrars, and hosting companies.Target Audience
The primary target audience for SedoMLS includes domain registrars, hosting companies, and other domain marketplaces. It is particularly beneficial for registrars looking to expand their domain inventory and offer a broader selection of premium domains to their customers.Key Features
Domain Inventory and Integration
SedoMLS allows registrars to integrate over 14 million (SedoMLS Premium) or 23 million (SedoMLS Platinum) premium domains into their website’s search results. This integration enables customers to search, purchase, and manage domains without leaving the registrar’s website.Commission and Revenue
Registrars can earn a 25% commission on the sales of domains sold through SedoMLS. Additionally, they can charge their normal transfer fees, although some opt to waive these fees to remain competitive.Efficient Transactions
The platform automates processes and integrates them into the systems of partner companies, making purchases and sales faster and smoother. This efficiency increases customer satisfaction and confidence in domain trading.Value-Added Services
SedoMLS enables registrars to sell value-added services such as SSL certificates, web storage, and hosting solutions directly to customers after they purchase a domain. This increases the overall value and revenue generated from each sale.Fast Transfer and Delivery
SedoMLS Premium includes expedited delivery options like Fast Transfer, which quickly transfers the domain to the buyer’s account, enhancing the overall user experience.Global Reach
The service transcends traditional boundaries, offering domains to a global audience through its extensive network of partners. This global reach significantly increases sales opportunities for domain sellers.Co-branded Landing Pages
For SedoMLS Platinum, co-branded landing pages enhance trust and facilitate a seamless purchase process. Sedo handles the negotiation, payment, and customer service, allowing registrars to focus on retaining customer relationships. By integrating SedoMLS, registrars can become one-stop shops for all domain needs, offering a broader selection of domains, enhancing customer satisfaction, and increasing revenue through commissions and value-added services. SedoMLS - User Interface and Experience
User Interface Overview
The user interface of SedoMLS, particularly within the context of its Premium and Platinum services, is crafted to be intuitive and user-friendly, ensuring a smooth and efficient experience for both buyers and sellers.Search and Purchase Process
When a user performs a domain search on a registrar’s website integrated with SedoMLS, the process is straightforward. The search query is sent to Sedo, and a list of relevant domain names available for purchase is returned and displayed directly on the registrar’s website. This seamless integration allows users to find and select domains without leaving the familiar environment of their registrar’s site.Ease of Use
The interface is designed for ease of use, with a focus on simplicity and clarity. Users can select a domain and proceed to purchase it using the registrar’s standard checkout process, which remains free of any SedoMLS branding. This ensures a consistent and familiar experience for the user, reducing any confusion or friction during the purchase process.Automated Processes
SedoMLS leverages automated processes to streamline transactions. Once a purchase is made, Sedo’s API grants secure control of the domain, allowing the registrar to quickly transfer it into the user’s account. This automation ensures that the domain transfer is expedited, providing a fast and reliable service to the user.Customer Support and Feedback
The platform is supported by professional domain brokers who handle negotiations and provide timely feedback to buyers throughout the brokerage process. Customer reviews highlight the security, reliability, and responsiveness of Sedo’s customer support, which is available in over 20 languages. This support system enhances user confidence and satisfaction with the service.Integration and Visibility
SedoMLS Premium and Platinum offer a full white-label solution, allowing registrars to integrate Sedo’s extensive domain inventory into their own websites. This integration is straightforward and does not require any API calls from the registrar, making it easy to offer a vast array of domains to their customers. The visibility of listed domains is significantly increased through Sedo’s global network, benefiting both buyers and sellers.Additional Value-Added Services
The platform encourages the upselling of value-added services such as SSL certificates, web storage, and hosting solutions. Users who purchase premium domains are more likely to also purchase these additional services, enhancing the overall revenue potential for registrars. The interface is set up to facilitate these additional sales seamlessly during the domain purchase process.Conclusion
In summary, the user interface of SedoMLS is characterized by its simplicity, automation, and seamless integration with registrars’ websites. It provides a smooth, efficient, and secure experience for users, supported by professional customer service and the ability to purchase additional value-added services. This combination ensures a positive and engaging user experience. SedoMLS - Key Features and Functionality
SedoMLS Premium Overview
SedoMLS Premium service offers several key features and functionalities that enhance the domain buying, selling, and management experience for both registrars and their customers.Integration and Domain Inventory
SedoMLS Premium allows registrars to integrate over 14 million “Buy Now” domains into their platforms. This vast inventory can be accessed directly through the registrar’s website, providing customers with a wide range of premium domains to choose from.Expedited Delivery and Fast Transfer
One of the standout features is the expedited delivery, including Fast Transfer. This ensures that domains are transferred quickly and securely into the buyer’s account, enhancing the overall user experience and increasing the likelihood of sales.Full Whitelabel Solution
The service offers a full whitelabel solution, allowing registrars to maintain control over the complete purchase process without any Sedo branding. This keeps the customer engaged on the registrar’s website, ensuring a seamless transaction experience.Value-Added Services
SedoMLS Premium facilitates the upselling of value-added services such as SSL certificates, web storage, and hosting solutions. Since users who purchase premium domains are more likely to buy these additional services, this feature can significantly increase revenue for registrars.Commission Structure
Registrars earn a 25% commission on Sedo’s fee for each domain sale made through SedoMLS Premium. Additionally, registrars can charge their normal transfer fee or opt to waive it to remain competitive.Brokerage Service
The SedoMLS Brokerage service allows end users to hire Sedo to negotiate the purchase of domains that are not listed for sale. This service is integrated through domain name registrars, enabling users to initiate brokerage services directly from the registrar’s platform.AI-Driven Domain Search
While the primary sources do not explicitly detail AI integration, the partnership with AutoDNS mentions an “intelligent, AI-based domain search” in Domain Studio. This feature provides matching results and smart alternatives under more than 1,050 TLDs, helping users find relevant domains more efficiently.Monetization and Parking Service
SedoMLS also includes a parking service that allows users to monetize unused domains by displaying targeted ads. This service is integrated with AutoDNS, enabling users to manage domain parking and monetization from a single interface.User Experience
The process is streamlined for users:Search
Users perform a domain search on the registrar’s website, and relevant domains are displayed directly.Purchase
Users can purchase domains using the registrar’s checkout process, with the option to buy additional value-added services.Delivery
Once purchased, the domain is securely transferred into the user’s account via Sedo’s API.Retaining High-Value Users
SedoMLS Premium helps registrars retain high-value users by offering Fast Transfer and other benefits. This encourages domain sellers to list their domains on the platform and keep their registrations active while waiting for the best sale price.Conclusion
In summary, SedoMLS Premium enhances the domain marketplace by offering a vast inventory, expedited transfers, integrated value-added services, and a commission-based revenue model, all within a seamless, whitelabel solution. While the sources do not detail extensive AI integration beyond the domain search feature in AutoDNS, the overall service is designed to maximize exposure and sales for domains. SedoMLS - Performance and Accuracy
Evaluating the Performance and Accuracy of SedoMLS
Performance
SedoMLS Premium integrates a vast inventory of over 14 million Buy Now domains, which can be directly offered to customers without them leaving the registrar’s website. This integration is known for its expedited delivery, including Fast Transfer, which can significantly enhance the user experience and increase sales.Sales and Commission
The service allows registrars to earn a 25% commission on Sedo’s fee for each sale, in addition to any transfer fees they might charge. This can be a lucrative option, as evidenced by high-value domain sales where registrars have earned substantial commissions (e.g., $19,000 on a $380,000 domain sale).User Experience
SedoMLS Premium ensures a seamless purchase process for users, allowing them to buy domains and additional value-added services like SSL certificates, web storage, and hosting solutions directly on the registrar’s website. This streamlined process can lead to higher conversion rates and increased customer satisfaction.Accuracy and Limitations
Pricing and Listing
There have been reports of discrepancies in pricing when domains are listed through SedoMLS partners. For instance, a domain listed at $1,000 might be displayed at $1,300 by a partner, due to the partner’s ability to add an additional 30% margin.Domain Verification and Listing Process
Some users have expressed frustration with the verification and listing process on Sedo. Adding new domains requires verifying them through a text record, which can be slow and painful. This process can be a barrier, especially for those managing large portfolios.Registrar Compatibility
To take full advantage of SedoMLS Premium, domains must be held at registrars that have an agreement with Sedo. This can be a limitation for users whose domains are registered with other providers, requiring them to transfer their domains to compatible registrars.Areas for Improvement
Bulk Management
Users have noted difficulties in managing domains in bulk, particularly when using spreadsheets. The process can be cumbersome due to the numerous columns and categories, making it hard to select and manage domains efficiently.Fast Transfer Status
There have been complaints about the time it takes for domains to get accepted for Fast Transfer status, and some domains getting stuck in Pending Review mode, requiring frequent contact with customer support. In summary, SedoMLS Premium offers significant benefits in terms of performance, including a large domain inventory, expedited transfers, and potential for increased sales and commissions. However, it also has some limitations, such as pricing discrepancies, a cumbersome verification and listing process, and the need for registrar compatibility. Addressing these areas could enhance the overall user experience and accuracy of the service. SedoMLS - Pricing and Plans
SedoMLS Pricing Structure and Plans
SedoMLS Basic
- This level is automatically included when you list your domains on Sedo.
- Domains are displayed on Sedo.com and select SedoMLS Basic partners, but most partners will only show domains with a “buy now” price.
- If the domain sells on Sedo’s websites, the commission is 15% (or 10% if the domain is parked with Sedo and has a fixed price).
- If the domain sells on a partner site, the commission is 20%.
SedoMLS Premium
- This tier offers maximum exposure for your domains.
- You must list your domains with a fixed price, and they must be registered at a partner registrar.
- Domains can be instantly purchased on partner sites, facilitating fast transfers.
- The commission rate for this level is 20%.
Key Features of SedoMLS Premium
- Expedited Delivery: Includes Fast Transfer to expedite the domain transfer process.
- Full Whitelabel Solution: Allows you to keep the purchase process on your website without Sedo branding.
- Increased Upselling: Opportunities to sell value-added services like SSL certificates, web storage, and hosting solutions.
- Commission: Registrars earn 25% of Sedo’s commission on each sale.
- Integration: You can integrate over 14 million Buy Now domains into your website.
SedoMLS Platinum
- This is an advanced integration level that provides access to Sedo’s full inventory of over 23 million domains.
- It includes high-value registry inventory, domains in auctions, expiring domains, and 300 million unlisted, registered domains.
- Commission: Registrars earn 25% of Sedo’s commission on each sale.
- Co-branded Landing Pages: Enhance trust with co-branded pages.
- Fully Outsourced Process: Sedo handles the negotiation, payment, and customer service, available in 20 languages.
Free Options
There are no free options for listing domains under the SedoMLS system. However, listing your domains on Sedo automatically includes them in the SedoMLS Basic network, which provides some level of exposure without additional cost.
Additional Benefits
- Value-Added Services: Both SedoMLS Premium and Platinum allow you to sell additional services like SSL certificates, web storage, and hosting solutions, increasing your revenue potential.
- Customer Retention: SedoMLS Platinum ensures that buyers are referred back to the participating registrar for domain registration and other services, helping to retain customer relationships.
SedoMLS - Integration and Compatibility
Integrating SedoMLS
Integrating SedoMLS, particularly the SedoMLS Premium and SedoMLS Platinum services, into your domain registration platform is designed to be seamless and compatible across various registrars and platforms. Here’s a breakdown of how it works and its compatibility:
Integration Process
SedoMLS Premium allows registrars to integrate over 14 million Buy Now Domains directly into their website. This integration is facilitated through an API, which enables a smooth and whitelabel solution. Users can search, purchase, and manage domains without leaving the registrar’s website. The process involves sending a keyword query to Sedo, displaying relevant domain names on the registrar’s site, and completing the purchase using the registrar’s checkout process.
Compatibility with Registrars
SedoMLS services are compatible with a wide range of registrars. In fact, 22 of the world’s top 25 registrars, as well as the top 5 Chinese registrars, are already partners with Sedo. This broad compatibility ensures that most registrars can easily integrate SedoMLS into their systems.
Cross-Platform Compatibility
The integration is fully outsourced to Sedo, which means registrars do not need to handle the technical aspects of the purchase process or customer service. Sedo’s API and support infrastructure are designed to work across different platforms, ensuring that the domain search, purchase, and delivery processes are consistent and reliable. This includes support for various payment methods such as credit cards and AliPay.
Device Compatibility
While the specific documentation does not detail device compatibility explicitly, the nature of the integration through APIs and web-based solutions suggests that it is compatible with a variety of devices. Users can perform domain searches and purchases on the registrar’s website, which is typically optimized for both desktop and mobile devices.
Value-Added Services
SedoMLS also enhances the ability to sell value-added services such as SSL certificates, web storage, and hosting solutions. This is integrated into the checkout process, allowing users to purchase these services directly on the registrar’s website, further enhancing the user experience and increasing revenue streams for the registrar.
Conclusion
In summary, SedoMLS Premium and SedoMLS Platinum are designed for broad compatibility with various registrars and platforms, ensuring a seamless integration that enhances the domain purchasing experience for users while providing additional revenue streams for registrars.
SedoMLS - Customer Support and Resources
Customer Support
For any queries or concerns, users can contact Sedo’s customer service team through various channels:- Phone: The primary contact number for users in the US and Canada is 1-617-499-7200. For international customers, the number is 49 221 340 30230.
- Email: Users can also reach out via email at contact@sedo.com for general inquiries and other specific departments such as jobs or legal issues.
- Hours of Operation: Customer support and transfer support are available Monday through Friday from 9:00 AM to 5:00 PM EST/EDT.
Additional Resources
Integration Support
SedoMLS Premium provides a seamless integration process, allowing registrars to offer over 14 million Buy Now Domains to their customers without leaving their website. This integration includes expedited delivery, including Fast Transfer, and a full white-label solution to keep the purchase process under the registrar’s control.Brokerage Service
The SedoMLS Brokerage Service helps users acquire domains that are already taken but not listed for sale. Sedo’s broker team conducts negotiations on behalf of the client, ensuring anonymity during the process. This service is integrated into the registrar’s platform, enhancing customer retention and providing additional revenue streams.Domain Parking and Monetization
Users can monetize unused domains through Sedo’s parking service, which uses smart algorithms to display targeted ads and maximize traffic potential. This service can be managed directly within the registrar’s interface, such as through AutoDNS, by linking the Sedo and AutoDNS accounts.Value-Added Services
Sedo encourages the sale of value-added services like SSL certificates, web storage, and hosting solutions. The platform integrates these services into the domain purchase process, allowing customers to buy both the domain and additional services in one transaction, increasing the registrar’s revenue.Documentation and Case Studies
Sedo provides detailed documentation and case studies to help registrars understand the benefits and implementation of their services. These resources are available through their website and can be accessed by contacting their Registrar Services team. By leveraging these support options and resources, SedoMLS ensures that registrars and their customers have a comprehensive and supportive environment to manage and monetize their domain portfolios effectively. SedoMLS - Pros and Cons
Advantages
Extensive Domain Inventory
SedoMLS Premium allows registrars to offer over 14 million Buy Now domains to their customers, significantly expanding their domain inventory and potential sales.
Fast Transfer and Delivery
The service includes expedited delivery, including Fast Transfer, which streamlines the domain transfer process and enhances the user experience.
White-Label Solution
SedoMLS Premium provides a full white-label solution, enabling registrars to keep control of the complete purchase process without any Sedo branding. This integrates seamlessly with the registrar’s website, making the purchase process similar to a first-time registration.
Increased Revenue
Registrars can earn a 25% commission on Sedo’s fee for each sale made through their platform. Additionally, they can charge their normal transfer fees, providing multiple revenue streams.
Value-Added Services
The integration allows customers to purchase additional value-added services like SSL certificates, web storage, and hosting solutions directly on the registrar’s website, increasing the overall value and conversion rates.
User Retention
By offering Fast Transfer and other benefits, registrars can retain high-value users who sell domains, encouraging them to continue renewing their registrations while waiting for the best price.
Disadvantages
Commission Rates
There is a potential for higher commission rates, especially if the domain is sold through the SedoMLS program rather than directly through Sedo. Sellers may be charged a 20% MLS rate instead of the standard 15% rate if the sale is not properly tracked as coming directly through Sedo.
Technical Complexity
Implementing SedoMLS Premium can be more technically complicated compared to other solutions like SedoMLS Platinum. This may require additional investment and resources from the registrar.
Exclusivity and Tracking Issues
Sellers need to be cautious about how their domains are listed and sold, as the system may automatically list domains in the MLS program, potentially leading to higher commission rates if not properly managed.
By weighing these pros and cons, registrars and domain sellers can make informed decisions about whether SedoMLS Premium aligns with their business needs and goals.
SedoMLS - Comparison with Competitors
SedoMLS Premium and Platinum
- Extensive Listing Network: SedoMLS Premium lists domains on over 650 partner sites, facilitating a broad reach for domain sellers. This is a significant advantage, as it increases the visibility of listed domains.
- Seamless Purchase Process: Both SedoMLS Premium and Platinum offer a seamless, white-label purchase process, allowing customers to buy domains directly through the partner’s website. This includes Buy Now options, auctions, and brokerage services.
- Integration and Commission: SedoMLS Platinum integrates Sedo’s full domain inventory into the partner’s website, offering access to 23 million premium domains, 300 million unlisted registered domains, and new gTLDs. Partners earn a 25% commission on each sale, and the process is fully outsourced to Sedo, including payment and customer support.
Competitors
Afternic
- Afternic, a major competitor, also offers a wide network for listing domains but may not match the scale of Sedo’s 650 partner sites. Afternic is known for its integration with GoDaddy, which can be a significant advantage for those already using GoDaddy services.
- Integration: Afternic’s integration is strong, especially with GoDaddy, but it may not offer the same level of outsourced services as SedoMLS Platinum.
GoDaddy
- GoDaddy, the largest domain registrar, has its own premium domain marketplace and auction platform. While it offers comprehensive tools like domain generators and broker services, its premium domain prices can be high compared to competitors.
- Marketplace: GoDaddy’s marketplace is extensive, but it may not provide the same level of integration with third-party sites as SedoMLS.
NamePros and Dynadot
- NamePros is more of a community-driven platform rather than a direct marketplace, though it does offer domain sales and auctions. It lacks the automated listing and purchase process of SedoMLS.
- Dynadot, another competitor, offers domain registration and sales but does not have the same level of integration or the extensive network that SedoMLS provides.
Unique Features of SedoMLS
- Ownership Verification: SedoMLS has a rigorous ownership verification process, which includes checking registration data against the public WHOIS database. This ensures the legitimacy of domain sales and helps in expediting the process.
- Global Support: Sedo provides customer support in 20 languages, which is a significant advantage for international customers and partners.
Potential Alternatives
- If you are looking for a more integrated solution with a large registrar, Afternic might be a good alternative, especially if you are already using GoDaddy services.
- For those seeking a community-driven approach, NamePros could be an option, though it lacks the automated features of SedoMLS.
- Dynadot and other registrars offer domain sales but do not match the breadth of services and integration provided by SedoMLS.
SedoMLS - Frequently Asked Questions
Frequently Asked Questions about SedoMLS
What is SedoMLS?
SedoMLS (Multi Listing Service) is a global marketing solution that facilitates the trading of domains through a network of over 650 partner companies. This service allows domains to be listed and sold on multiple marketplaces worldwide, increasing their visibility and the chances of a successful sale.
How does SedoMLS work?
SedoMLS integrates domains into the systems of partner companies, enabling them to be listed and sold across various marketplaces. When a domain is listed on Sedo, it is automatically included in the SedoMLS network, providing global exposure. Users can also activate SedoMLS Premium for additional benefits like expedited delivery and automated domain transfers.
What are the benefits of using SedoMLS?
Using SedoMLS offers several benefits, including greater visibility for domains as they are listed on over 650 marketplaces worldwide. This can lead to up to three times more sales due to the “Buy Now” pricing option. Additionally, SedoMLS provides automated verification of domain ownership and streamlined sales processes, all managed through a single interface.
What is the commission structure for SedoMLS sales?
For sales originating on the SedoMLS Promotion Network, Sedo charges a commission of 20% of the final sales price. Registrars who integrate SedoMLS Premium also earn 25% of Sedo’s commission on each sale.
How do registrars benefit from SedoMLS Premium?
Registrars can benefit significantly from SedoMLS Premium by offering their customers a wider selection of domains (over 14 million) and value-added services like SSL certificates, web storage, and hosting solutions. This integration allows registrars to earn additional commissions (25% of Sedo’s commission) and increase customer satisfaction through expedited domain transfers and a seamless purchase process.
Can I sell domains that are not listed for sale through SedoMLS?
Yes, Sedo’s brokerage service allows users to initiate negotiations for domains that are not explicitly listed for sale. Sedo’s aftermarket professionals handle the mediation process to acquire the desired domain, even if it is not directly available on the market.
How do I activate SedoMLS Premium for my domains?
To activate SedoMLS Premium, you need to meet a few requirements. These include integrating your domains into the SedoMLS network, ensuring automated payment processes, and enabling fast transfer options. Detailed instructions are typically provided by Sedo or through the partner registrar’s help resources.
What is the difference between SedoMLS and SedoMLS Premium?
SedoMLS is the standard service that lists domains across multiple marketplaces. SedoMLS Premium, on the other hand, offers additional features such as expedited delivery, full white-label solutions, and increased upselling of value-added services. It also allows registrars to keep control of the complete purchase process and earn higher commissions.
How secure is the SedoMLS process?
The SedoMLS process includes automated verification of domain ownership, ensuring the highest security standards. All sales processes can be managed directly through a single interface, such as AutoDNS, providing a secure and streamlined experience.
Can I manage my domain sales through a single interface?
Yes, with SedoMLS, you can manage all your domain sales processes through a single interface. For example, AutoDNS users can sell domains, manage negotiations, and handle other sales-related tasks all within the AutoDNS platform.
SedoMLS - Conclusion and Recommendation
Final Assessment of SedoMLS
SedoMLS is a powerful tool in the domain trading landscape, offering a comprehensive and efficient solution for both domain buyers and sellers, as well as registrars and hosting companies.Key Benefits
Global Reach
SedoMLS allows domains to be listed on over 650 marketplaces worldwide, significantly increasing their visibility and potential for sale. This global distribution network makes it easier for sellers to reach a broader audience and for buyers to find the domains they need.
Efficient Transactions
The platform automates many processes, ensuring that purchases and sales are processed quickly and smoothly. This automation enhances customer satisfaction and saves time for all parties involved.
Integration with Registrars
SedoMLS Premium and Platinum programs enable registrars to integrate Sedo’s vast domain inventory into their own websites. This allows customers to purchase domains and additional value-added services, such as SSL certificates and hosting solutions, directly from the registrar’s site. Registrars also earn a commission on each sale, which can be up to 25% of Sedo’s commission.
Brokerage Service
For domains that are not explicitly listed for sale, Sedo’s brokerage service can mediate the acquisition process, helping buyers secure the desired domains through negotiations. This service is particularly valuable for high-value or hard-to-find domains.
User Experience
The platform provides a seamless and user-friendly experience. Buyers can search, purchase, and receive domains quickly, while sellers benefit from fast transfer options and increased visibility for their domains. The full white-label solution ensures that the entire process is free of any Sedo branding, maintaining the registrar’s brand integrity.
Who Would Benefit Most
Domain Sellers
Individuals and companies looking to sell their domains can benefit greatly from SedoMLS. The platform’s global reach and automated processes increase the chances of selling domains quickly and at the best possible price.
Registrars and Hosting Companies
These businesses can expand their domain inventory by integrating SedoMLS, offering their customers a wider range of domains and value-added services. This integration also generates additional revenue streams through commissions on domain sales and value-added services.
Domain Buyers
Buyers seeking specific domains can find a vast selection through SedoMLS. The platform’s “Buy Now” options and brokerage services make it easier to acquire desired domains, whether they are listed for sale or not.
Overall Recommendation
SedoMLS is an indispensable tool for anyone involved in the domain trading business. Its ability to increase domain visibility, streamline transactions, and provide a seamless user experience makes it a highly recommended solution. For registrars and hosting companies, integrating SedoMLS can significantly enhance their service offerings and revenue potential. For individual buyers and sellers, it offers a reliable and efficient way to trade domains globally.
In summary, SedoMLS is a comprehensive and efficient platform that democratizes global domain trading, making it accessible and beneficial for all stakeholders involved.