
Convictional - Detailed Review
E-Commerce Tools

Convictional - Product Overview
Convictional Overview
Convictional is a technology company that has developed a multi-channel B2B commerce platform, specifically focusing on the needs of retailers, marketplaces, and distributors. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Convictional serves as a Supplier Enablement Platform that facilitates the automation of B2B trade. It enables companies to source, onboard, and integrate with third-party suppliers efficiently, supporting business models such as dropshipping, marketplaces, and wholesale.
Target Audience
The platform is targeted at enterprise B2C retailers, marketplaces, and distributors. Specifically, it caters to any retailer or marketplace that purchases from more than twenty third-party suppliers. This includes a broad range of companies, from large enterprises to mid-market businesses, across North America and potentially other regions.
Key Features
Supplier Enablement
Convictional streamlines the onboarding process for suppliers, providing them with exceptional B2B trade experiences. This includes easy integration options via API, CSV, EDI, and SFTP, making it simple for suppliers to self-onboard.
Product Sourcing
The platform allows retailers and distributors to source and integrate products from third-party sellers, enabling quick and efficient product listing and management.
Inventory Management
Convictional offers tools to manage inventory effectively, ensuring that products are always available for customers. It syncs data across different systems, updating inventory levels automatically based on orders and fulfillments.
Order Management
The platform handles order processing, splitting and routing orders among multiple sellers, and updating order status with fulfillment details and tracking information.
By leveraging these features, Convictional helps businesses scale their operations, improve supplier relationships, and enhance overall efficiency in managing their B2B trade activities.

Convictional - User Interface and Experience
Streamlined Work Environment
Convictional provides a single, streamlined work environment where teams can collaborate, synthesize data, and make decisions. This environment replaces scattered email chains and slide decks, bringing all relevant data and team members together in one place.
Real-Time Collaboration
The platform facilitates real-time collaboration, allowing teams to work together seamlessly. This includes features such as automatic recording, transcription, and summarization of meetings, as well as the extraction of follow-up tasks and logging of decisions made during these meetings.
AI-Supported Insights
Convictional integrates AI tools to support decision-making. These tools help turn complex problems into clear, actionable decisions by providing insights from every document and system within the company. This includes recalling past conversations and decisions, and unlocking hidden expertise within the organization.
Centralized Decision Criteria
The platform centralizes all relevant decision criteria, capturing supporting data and final decisions. This allows teams to review past decisions to continually improve their decision-making processes.
Ease of Use
The interface is designed to be user-friendly, focusing on making it easy for teams to align on goals, communicate effectively, and track company objectives. The use of AI is intended to augment human judgment rather than replace it, ensuring that decisions are made with confidence and context.
Overall User Experience
The overall user experience is centered around facilitating focused and purposeful collaboration. Convictional acts as a hub for asynchronous collaboration, capturing every valuable idea in one place and enabling teams to resolve problems and make decisions faster. This approach ensures that the user experience is engaging, efficient, and aligned with the company’s mission.
While the specific e-commerce tools and their interfaces are not detailed extensively on the Convictional website, the general approach to user interface and experience suggests a commitment to clarity, collaboration, and decision-making support, which are crucial for effective e-commerce operations.

Convictional - Key Features and Functionality
Convictional Overview
Convictional is an eCommerce platform that integrates AI and various technologies to streamline and optimize the operations between retailers and their suppliers. Here are the main features and how they work, along with their benefits:Integration with eCommerce Platforms
Convictional offers seamless integrations with leading eCommerce platforms such as Shopify, Magento 2, and BigCommerce. This allows retailers and suppliers to connect their stores with just a few clicks, enabling automatic synchronization of products, pricing, inventory, orders, and fulfillments.Automated Synchronization
The integration automates the synchronization of critical data points, ensuring that product information, pricing, and inventory levels are consistently updated across all connected platforms. This reduces manual errors and ensures that customers have access to accurate and up-to-date information.Order and Fulfillment Management
Convictional streamlines order management by automating the process of sending orders to suppliers and tracking fulfillments. This ensures that orders are processed efficiently and that customers receive their products on time. The platform also provides real-time updates on order status and shipment details.Shipping and Logistics
Convictional integrates with Easypost to provide pre-paid shipping labels for retailers, making the shipping process more efficient. Suppliers can also leverage this integration to offer various shipping methods, enhancing the overall logistics experience.Payment Automation
The platform integrates with Stripe to automate the invoicing and payment collection process. This ensures that payments are collected and deposited into the appropriate bank accounts without manual intervention, reducing administrative burdens.Contract and Agreement Management
Convictional uses Dropbox Sign to enable suppliers to sign and acknowledge agreements electronically. Retailers can configure required steps during the onboarding process, ensuring that all necessary agreements are completed efficiently.Workflow Automation
The integration with Alloy allows retailers to trigger workflows with over 200 pre-integrated apps, including those for eCommerce systems, returns, tax, and shipping software. This flexibility helps retailers automate various business processes, improving operational efficiency.Tax Calculation
Convictional integrates with Taxjar to calculate the appropriate taxes for each order, ensuring compliance with tax regulations and reducing the risk of errors in tax calculations.Shipment Details Integration
The platform integrates with ShipStation, allowing orders to be exported automatically and shipment details to be updated in real-time. This ensures that both retailers and suppliers have accurate and timely information about shipments.AI Integration
While Convictional’s primary features are focused on automation and integration, the use of AI is implicit in several aspects:Automated Processes
AI algorithms can be used in the background to optimize and automate tasks such as demand forecasting, inventory management, and order processing. For instance, AI can analyze historical sales data and trends to predict future demand, ensuring optimal stock levels and reducing waste.Data Analysis
AI can help in analyzing customer behavior and preferences, which is crucial for personalizing offerings and improving customer experiences. Although this is not explicitly mentioned as a feature of Convictional, it is a common application of AI in eCommerce platforms. In summary, Convictional enhances eCommerce operations by automating key processes, ensuring data accuracy, and streamlining interactions between retailers and suppliers. While the platform does not explicitly highlight AI as a core feature, the automation and data analysis capabilities it offers are often underpinned by AI technologies.
Convictional - Performance and Accuracy
To Evaluate the Performance and Accuracy of Convictional
To evaluate the performance and accuracy of Convictional in the AI-driven e-commerce product category, we need to consider several key aspects, although specific details about Convictional itself are not provided in the sources I have accessed.General Importance of Accurate Product Data
Accurate and comprehensive product data is crucial for e-commerce success. As highlighted in the Icecat and Shopware collaboration, detailed, reliable product information significantly influences customer satisfaction, conversion rates, and overall business performance. For instance, accurate product data can improve conversion rates by up to 30%, reduce return rates by 20%, and increase customer retention by 56%.Performance Metrics in E-Commerce
To assess the performance of any e-commerce tool, including Convictional, several key metrics are essential:Website Traffic and Sales Numbers
Daily monitoring of these metrics helps in understanding the immediate impact of product data accuracy.Cart Abandonment Rate and Customer Acquisition Cost
Weekly tracking of these metrics can indicate how accurate product data affects customer behavior and acquisition costs.Customer Lifetime Value (CLTV) and Retention Rates
Monthly or quarterly analysis of these metrics provides insights into long-term customer engagement and loyalty, which can be influenced by the quality of product data.Accuracy and Data Management
For an AI-driven tool like Convictional, the accuracy of product data is paramount. Here are some areas to consider:Data Standardization and Enrichment
Tools like Icecat and Shopware emphasize the importance of standardized and enriched product data. If Convictional offers similar capabilities, it would significantly enhance the accuracy and consistency of product information across various platforms.Integration and Automation
Seamless integration with e-commerce platforms and automation of stock and pricing updates can reduce manual errors and improve data accuracy. If Convictional provides such features, it would be a significant advantage.Limitations and Areas for Improvement
Without specific information on Convictional, here are some general limitations and areas for improvement that could apply:Data Integration Challenges
Ensuring a seamless flow of data between different information systems can be a challenge. Any tool must address this to maintain data accuracy and consistency.Customer Behavior Insights
While accurate product data is crucial, understanding customer behavior and preferences is also important. Tools that can provide insights into customer behavior and adjust product data accordingly would be more effective.Transparency and Trust
Building trust with customers through transparent and accurate product information is vital. Tools that facilitate on-product transparency, such as sustainability information, can enhance customer trust and loyalty.Conclusion
Given the lack of specific information about Convictional, it is important to focus on the general principles of accurate product data management and the key performance metrics in e-commerce. If Convictional aligns with these principles by providing standardized, enriched, and accurately integrated product data, it would likely perform well in the AI-driven e-commerce tool category. However, without direct information on Convictional’s features and performance, these are general guidelines rather than a specific evaluation.
Convictional - Pricing and Plans
Convictional Pricing Structure
Convictional, a tool focused on helping retailers launch and scale dropship and marketplace programs, offers a straightforward pricing structure with distinct plans. Here’s a breakdown of what you can expect from each tier:
Free Plan
This plan is ideal for small experimental teams or those who want to test the platform.
Features:
- Up to 5 users
- 10 hours of meeting recording and intelligence per month
- Collaborative decision-making tools
- Logging and communicating decisions
- Searching past meetings, decisions, and discussions
- Exploring use cases independently
Commercial Plan
This plan is suited for larger teams or businesses that need more comprehensive features.
Features:
- Unlimited users
- Unlimited meeting recording
- Search capabilities across company documents and communication
- Decision-making with full context and automatic insights
- Custom data and app integrations
- On-site consulting and implementation
- Data privacy assurances
Pricing:
This plan requires contacting Convictional for a custom price quote, as it is not publicly listed.
Additional Information
- Convictional also offers a free trial, which allows potential users to test the platform without requiring a credit card.
- The platform integrates with various e-commerce tools such as Shopify Plus, Adobe Commerce, WooCommerce, and more, which can be beneficial for businesses already using these services.
This structure provides a clear distinction between the free plan for small teams and the commercial plan for larger, more complex operations. If you’re looking for a more detailed price quote for the commercial plan, you’ll need to contact Convictional directly.

Convictional - Integration and Compatibility
Convictional Overview
Convictional, a platform designed to facilitate dropshipping and marketplace operations, integrates seamlessly with a variety of ecommerce tools and platforms, ensuring a smooth and automated process for retailers and suppliers.
Ecommerce Platforms
Convictional offers integrations with several major ecommerce platforms:
- Shopify: Allows retailers and suppliers to connect their stores with just a few clicks, synchronizing products, pricing, inventory, orders, and fulfillments.
- Magento 2: Similar to Shopify, this integration enables automatic synchronization of products, pricing, inventory, orders, and fulfillments.
- BigCommerce: Facilitates suppliers to connect their stores and synchronize essential data such as products, pricing, inventory, orders, and fulfillments.
- WooCommerce: Supports onboarding brands via one-click integrations, as well as CSV uploads and EDI connections.
Payment and Invoicing
Convictional integrates with Stripe to automate the invoicing process for orders. This integration allows for the collection of payments and deposits into the appropriate bank accounts, with detailed invoice information available in the Stripe dashboard.
Shipping and Fulfillment
The platform integrates with ShipStation, enabling the automatic export of orders to ShipStation. This integration updates the Convictional account with shipment details as soon as labels are created.
Additionally, Convictional works with Easypost to provide pre-paid shipping labels for vendors, streamlining the shipping process.
Tax Compliance
Convictional integrates with TaxJar to calculate the appropriate taxes for each order placed on the platform, ensuring compliance with tax regulations.
Document Signing and Workflows
The integration with Dropbox Sign allows suppliers to sign and acknowledge agreements electronically, which can be configured during the onboarding process.
Moreover, Convictional integrates with Alloy, enabling retailers to trigger workflows with over 200 pre-integrated apps, including ecommerce systems, returns, tax, and shipping software.
Data Syncing and Microservices
For more advanced setups, Convictional integrates with commercetools using microservices that sync data across the two systems, focusing on products, inventory, and orders. This ensures that inventory is automatically decremented and fulfillment details are updated in real-time.
Support and Compatibility
Convictional supports multiple data upload methods, including CSV uploads and EDI connections, making it versatile for different business needs.
The platform is available in English and offers support through email/help desk, FAQs/forum, and a knowledge base.
Conclusion
In summary, Convictional’s extensive integration capabilities make it a versatile tool for ecommerce businesses, allowing for seamless automation across various platforms and tools, and ensuring efficient management of dropshipping and marketplace operations.

Convictional - Customer Support and Resources
Convictional Overview
Based on the information available, Convictional, a platform for B2B marketplaces, focuses primarily on backend infrastructure and supplier management rather than direct customer support tools. Here are some key points regarding the resources and support they provide, particularly in the context of their e-commerce tools:
Supplier Onboarding and Management
Convictional offers a dedicated portal for suppliers to self-onboard and manage their listings. This includes the ability to upload price lists, enable or disable SKU availability, and automatically sync product images and descriptions. This self-onboarding process is streamlined to reduce the need for IT involvement and can be completed in 10 days or less.
Integration and Automation
The platform provides various integration options such as API, CSV, EDI, and SFTP, allowing suppliers to integrate their product data seamlessly. Convictional also automates order routing to vendors and communicates order status and shipping details back to customers, which helps in maintaining smooth operations and reducing the workload on support teams.
Support for Suppliers and Marketplace Operations
Convictional has a dedicated support team to troubleshoot supplier questions and maintain connections. This support ensures that any issues related to supplier onboarding, product data synchronization, or order management are addressed promptly, reducing the need for extensive customer support interactions.
Inventory and Order Management
The platform offers real-time inventory accuracy to protect against overselling and ensures that orders are managed efficiently. This includes automating the returns workflow via return and refund APIs, which helps in maintaining customer satisfaction by resolving issues quickly and accurately.
Conclusion
While Convictional does not provide direct customer-facing support tools like live chat or ticketing systems, it focuses on ensuring that the backend operations of the marketplace run smoothly. This indirectly supports customer satisfaction by ensuring that products are available, orders are processed correctly, and any issues are resolved efficiently. However, for specific customer support tools, you might need to look into additional third-party solutions.

Convictional - Pros and Cons
Advantages
Automation and Efficiency
Convictional is highly effective in automating various processes, such as supplier management, product listing, order processing, and payment solutions. This automation helps streamline operations and reduce manual errors.
Supplier Onboarding
The platform excels in supplier onboarding, making it easier to bring new suppliers into the marketplace ecosystem. This feature is crucial for scaling B2B marketplaces.
Analytics and Reporting
Convictional provides deep insights into marketplace performance through its analytics and reporting tools. These insights include sales trends, customer engagement, and inventory levels, which are essential for making informed business decisions.
Integration with E-commerce Platforms
The platform integrates seamlessly with leading e-commerce platforms like Shopify and Magento, allowing businesses to connect their marketplace with existing systems easily.
Inventory Management
Convictional offers tools for managing inventory, ensuring that products are always available for customers. This is particularly beneficial for dropshipping businesses.
Customizable Features
The platform provides customizable features to meet the unique needs of each marketplace, offering a flexible and scalable solution.
Disadvantages
Limited AI-Specific Features
While Convictional is a powerful tool for managing B2B marketplaces and dropshipping operations, it does not specifically highlight advanced AI features like some other e-commerce tools (e.g., AI-driven personalization, predictive analytics, or generative AI). Its strengths lie more in automation and operational efficiency rather than cutting-edge AI capabilities.
Cost and Scalability
Although Convictional is scalable, the cost of implementing and maintaining such a comprehensive platform might be prohibitive for smaller businesses. There is no detailed pricing information available in the sources, but it is likely that the cost could be a barrier for some users.
Learning Curve
While the platform is user-friendly, it may still require some time and effort to fully utilize all its features, especially for those without extensive experience in managing B2B marketplaces or dropshipping operations.
Overall, Convictional is a strong choice for businesses looking to automate and streamline their B2B marketplace or dropshipping operations, but it may not offer the same level of advanced AI features as some other specialized AI tools in the e-commerce sector.

Convictional - Comparison with Competitors
Comparing Convictional with Competitors
To compare Convictional with its competitors in the AI-driven e-commerce tools category, we need to look at the unique features and alternatives available in the market.Convictional
Convictional is a platform that focuses on automating and streamlining B2B e-commerce operations, particularly for wholesalers and distributors. It integrates with various e-commerce platforms to facilitate seamless order management, inventory tracking, and customer communication. Here are some of its key features:- Automated order processing
- Real-time inventory management
- Integrated customer communication tools
- Support for multiple e-commerce platforms
Alternatives and Competitors
Violet
Violet offers a unified checkout API for the e-commerce industry, which is different from Convictional’s focus on B2B operations. Violet’s solution is more geared towards marketplaces, enabling cross-platform checkout integrations. This makes Violet a competitor in terms of providing integration services, but it serves a different segment of the e-commerce market.Onport
Onport is a multi-vendor dropshipping automation platform, which is distinct from Convictional’s B2B wholesale focus. Onport provides tools for product publishing, order management, and inventory tracking specifically for dropshipping operations. While both platforms automate e-commerce operations, they cater to different business models.Rutter
Rutter, formerly known as Lang API, provides a Unified API for B2B financial products within the fintech and commerce sectors. It allows businesses to read and write data across various accounting, commerce, payments, and ads platforms. Rutter’s focus is more on financial data integration and management, which is complementary but not directly competitive with Convictional’s order management and inventory tracking.Alloy
Alloy is an integration platform as a service (iPaaS) solution that offers no-code operating system tools for the e-commerce industry. It supports automation processes in sales, marketing, customer support, and messaging. Alloy’s broad range of integration capabilities makes it a potential alternative for businesses looking for a more comprehensive automation solution, but it may not be as specialized in B2B wholesale operations as Convictional.Unique Features and Considerations
- Convictional is highly specialized in automating B2B e-commerce operations, particularly for wholesalers and distributors. Its strength lies in its ability to integrate with multiple e-commerce platforms and manage orders and inventory efficiently.
- Violet and Onport serve different segments of the e-commerce market, with Violet focusing on marketplace checkout integrations and Onport on dropshipping automation.
- Rutter and Alloy offer broader integration and automation capabilities but are not as focused on the specific needs of B2B wholesalers.

Convictional - Frequently Asked Questions
What is Convictional?
Convictional is a technology company that has developed a multi-channel B2B commerce platform. It helps retailers, marketplaces, and distributors automate B2B trade, particularly in the context of dropshipping and marketplace programs.
What are the key features of Convictional?
Convictional offers several key features:
- Supplier Enablement: It helps large retailers and marketplaces scale their businesses by providing exceptional onboarding and B2B trade experiences for suppliers.
- Product Sourcing: The platform enables retailers and distributors to source, onboard, and integrate with third-party sellers.
- Inventory Management: Convictional provides tools for managing inventory, ensuring products are always available for customers.
- Integration: It integrates with various e-commerce platforms such as Shopify, Magento 2, BigCommerce, WooCommerce, and supports CSV uploads and EDI.
How does Convictional help with supplier onboarding?
Convictional simplifies the supplier onboarding process, allowing retailers to onboard brands into their e-commerce systems quickly, often in less than one day. This is achieved through seamless integrations with popular e-commerce platforms and other tools.
Does Convictional offer any support or training?
Yes, Convictional provides several support options, including email/help desk support, FAQs/forum, and a knowledge base. This ensures that users can get the help they need to use the platform effectively.
Is there a free trial or setup fee for Convictional?
Convictional offers a free trial, allowing potential users to test the platform before committing. There is no setup fee for getting started with Convictional.
What types of businesses benefit most from using Convictional?
Convictional sees the most success with retailers that have over 50,000 monthly web traffic. It is particularly beneficial for established retailers looking to launch new cross-selling, dropship, and marketplace programs.
How does Convictional handle inventory management?
Convictional provides tools for managing inventory, ensuring that products are always available for customers. This includes features to keep track of stock levels and ensure smooth transactions between suppliers and retailers.
Are there any known limitations or challenges with using Convictional?
Some users have reported minor issues, such as difficulties with collecting shipping costs on behalf of the customer and limited reporting and analytics capabilities. However, overall user feedback has been positive, highlighting the ease of use and responsive customer support.
Does Convictional have any security certifications?
Convictional utilizes SOC 2 to ensure the security and integrity of its platform, which helps in growing business and reducing the sales cycle.
How does Convictional compare to other dropshipping management tools?
Convictional is one of several tools available for managing dropshipping businesses. Other tools like AutoDS, Jungle Scout, Helium 10, and Wholesale2b offer different features and may be more suitable depending on specific business needs. Convictional stands out for its comprehensive supplier enablement and integration capabilities.

Convictional - Conclusion and Recommendation
General Assessment of AI-Driven E-Commerce Tools
AI-driven e-commerce tools, such as those described in the sources (e.g., ViSenze, Clerk.io), offer several key benefits:- Enhanced Customer Experience: These tools often include features like visual and voice search, intelligent product recommendations, and personalized marketing, which streamline the shopping experience and increase customer satisfaction.
- Improved Product Discovery: AI-driven recommendation engines analyze customer behavior to suggest relevant products, facilitating cross-selling and upselling opportunities.
- Efficient Resource Allocation: By focusing on the most relevant customer segments, businesses can optimize their marketing efforts and reduce wasted resources.
- Competitive Advantage: Personalized marketing strategies and unique offerings can help businesses stand out from competitors.
Who Would Benefit Most
Businesses that would benefit most from using AI-driven e-commerce tools like Convictional (if it offers similar features) include:- E-commerce Platforms: Online stores looking to enhance their customer experience, improve product discovery, and increase conversion rates.
- Retailers: Companies aiming to optimize their inventory management, supply chain, and customer service through AI.
- Marketers: Those seeking to personalize their marketing strategies, increase the relevance of their ads, and improve customer lifetime value.
Recommendation
Without specific details on Convictional’s features and benefits, here is a general recommendation based on the typical advantages of AI-driven e-commerce tools: If Convictional offers features such as advanced search capabilities, product recommendations, and personalized marketing, it could be highly beneficial for e-commerce businesses. Here are some key points to consider:- Ease of Implementation: Ensure that the setup process is not overly complex, as this can be a significant barrier for some businesses.
- Customization and Integration: Check if the tool integrates well with your existing e-commerce platform and if it allows sufficient customization to meet your specific needs.
- Performance Metrics: Look for tools that provide real-time insights and A/B testing to optimize performance and ensure the best possible outcomes.