Funnel.io - Detailed Review
E-Commerce Tools
Funnel.io - Product Overview
Introduction to Funnel.io
Funnel.io is a marketing analytics software specifically geared towards e-commerce businesses and online marketers. Here’s a breakdown of its primary function, target audience, and key features:Primary Function
Funnel.io automatically collects data from over 230 marketing and sales platforms, connecting it with conversion data to provide a comprehensive view of marketing performance. This platform simplifies data collection, making it easier to analyze and make informed decisions.Target Audience
Funnel.io is primarily used by medium to large organizations, particularly those in the e-commerce and marketing sectors. The user base includes companies with 50-200 employees and revenues ranging from $10 million to $50 million. It is also popular among global brands that need to measure performance across different markets, partners, and platforms.Key Features
Data Collection and Integration
Funnel.io allows users to gather data from multiple advertising platforms and connect it with conversion data, providing a unified view of marketing activities. This data can be easily integrated with various reporting tools and data warehouses.Budget Monitoring and Optimization
The platform enables users to monitor every aspect of their budget, preventing overspending while hitting targets. It also offers automatic currency conversion to track spend data in the desired currency.Custom KPIs and Data Organization
Users can create custom KPIs and breakdowns that align with their business needs. Funnel.io allows for easy mapping and blending of data, providing the flexibility to report on specific KPIs.Granular and Big-Picture Perspective
The platform offers both detailed insights and a broad overview of the marketing ecosystem. Users can zoom in to identify specific trends and fluctuations in performance and zoom out to see the entire marketing landscape.Advanced Analysis and Reporting
Funnel.io supports advanced analysis such as marketing mix modeling, enabling users to gain foresight into their marketing strategies. It also allows for seamless sharing of insights with the team.Data Security and Governance
The platform provides a centralized and secure storehouse for all original data, ensuring it is always up-to-date, complete, and accurate. It meets high standards for governance, security, and control.Automation and Time Savings
Funnel.io automates the process of collecting, transforming, and analyzing data, saving users significant time and effort. This automation allows users to focus on high-level and client-facing tasks. By leveraging these features, Funnel.io helps e-commerce businesses and marketers streamline their data collection and analysis, making it easier to optimize marketing strategies and improve overall performance. Funnel.io - User Interface and Experience
User Interface Overview
The user interface of Funnel.io is designed to be user-friendly and efficient, particularly for marketers and e-commerce professionals managing large amounts of data.Ease of Use
Funnel.io boasts an intuitive and clean interface that makes data collection and analysis straightforward. The platform is easy to set up, learn, and use, even for less tech-savvy users. The navigation is clear and simple, allowing users to effortlessly manage their marketing data.Customizable Dashboards
One of the key features of Funnel.io is its drag-and-drop dashboard builder. This allows users to customize their dashboards according to their specific needs, making it easy to visualize and centralize data efficiently. Users can create custom metrics, dimensions, and filters, giving them a high degree of flexibility in how they view and analyze their data.Advanced Filtering and Drill-Down Capabilities
The interface includes advanced filtering and drill-down capabilities, enabling users to dig deeper into raw data and discover actionable insights. This feature is particularly useful for analyzing data from multiple sources and identifying trends or issues that might not be immediately apparent.Data Integration and Connectors
Funnel.io integrates data from over 500 marketing sources, making it easy to manage and analyze data from various platforms. The platform offers a broad selection of data connectors and also allows users to import custom data sources using CSV or Google Sheets. This comprehensive data integration helps in creating a unified view of marketing performance.Customer Support
The customer support for Funnel.io is highly praised for its responsiveness. Support teams typically respond within the same day, and they are known for being helpful and friendly. This ensures that any issues or questions users have are addressed promptly.Overall User Experience
Overall, the user experience with Funnel.io is positive due to its intuitive design, customizable features, and strong customer support. Users appreciate the ability to automate reporting tasks, fix errors in data naming conventions, and create streamlined data shares that update automatically. The platform’s ease of use and flexibility make it a valuable tool for managing and analyzing marketing data efficiently. Funnel.io - Key Features and Functionality
Funnel.io Overview
Funnel.io, particularly in the context of e-commerce and AI-driven tools, offers several key features that enhance data management, analysis, and decision-making. Here are the main features and how they work:Data Collection and Integration
Funnel.io allows you to collect data from a wide array of sources, including Google Analytics, Facebook Ads, Google Sheets, Adobe Analytics, and many more. With over 120 core connectors, you can integrate data from various platforms, such as social media, e-commerce, and advertising, into a single system. This integration enables a unified view of your marketing efforts, making it easier to manage and analyze your data.AI-Powered Analytics
Funnel AI incorporates advanced machine learning models to analyze your data and determine what works best for your business. These models help in evaluating performance, identifying patterns, and detecting anomalies. This AI-driven analytics capability ensures that you get actionable insights quickly, helping you make informed decisions.Quick Explore
The Quick Explore feature is an enhancement of the Data Explorer tool. It allows you to quickly surface insights by suggesting fields, saved views, and templates based on what you want to investigate. This feature speeds up ad-hoc analysis, enabling you to find insights faster and more efficiently.Custom Dimensions and Metrics
Funnel.io provides the flexibility to create custom dimensions and metrics beyond the standard ones. This feature is particularly useful for e-commerce businesses that need specific KPIs to track their performance. By mapping and blending data in a way that makes sense to your business, you can report on the exact KPIs that are crucial for your strategy.Budget Monitoring and Currency Conversion
For e-commerce and B2C brands, Funnel.io allows you to monitor every bit of your budget to prevent overspending. The platform offers automatic currency conversion, which helps in tracking spend data in the currency of your choice. This feature ensures you stay within your budget while achieving your targets.Granular and Big-Picture Perspective
Funnel.io provides both a granular and a big-picture view of your marketing ecosystem. You can zoom in to find detailed insights and zoom out to see the overall performance of your marketing efforts. This dual perspective helps in identifying trends and understanding what causes fluctuations in performance.Data Security
Funnel.io prioritizes data security, ensuring that your marketing data is never shared externally or used for training their AI models. The platform complies with strict standards such as SOC-2 Type 2, ISO 27001, and GDPR, providing a secure environment for your data.Seamless Connections and Data Destinations
Funnel.io supports more than 10 different data destinations, including Looker Studio, Excel, and Google Sheets. This flexibility allows you to send your data to where it will be most beneficial for your business, whether it’s cloud storage solutions or advanced data visualization tools. The connections are stable and seamless, ensuring that your data flows smoothly across different platforms.Advanced Analysis and Insight Sharing
With Funnel.io, advanced analysis such as marketing mix modeling becomes accessible. The platform enables you to gain foresight into your marketing performance and share insights effortlessly with your team. This facilitates better decision-making and collaboration within your organization.Conclusion
In summary, Funnel.io integrates AI and data management capabilities to provide a comprehensive tool for e-commerce and B2C brands. It ensures efficient data collection, advanced analytics, and secure data management, all while offering a flexible and user-friendly interface. Funnel.io - Performance and Accuracy
Performance and Accuracy of Funnel.io
When evaluating the performance and accuracy of Funnel.io in the e-commerce and marketing data management space, several key points and limitations are worth considering.Data Integration and Accuracy
Funnel.io is highly regarded for its extensive data integration capabilities, offering over 500 connectors to various marketing, CRM, e-commerce, social media, and SEO platforms. This integration is managed seamlessly, with automated scheduling and retroactive updates to ensure data consistency and accuracy, even as API values change over time. However, despite the large number of data sources supported, Funnel.io has some limitations in terms of data granularity. It offers fewer metrics and dimensions compared to some of its competitors, which can result in lower data granularity and the need for manual aggregation of missing metrics.Data Transformation Capabilities
Funnel.io handles basic data transformation tasks effectively but falls short when dealing with more complex scenarios. It lacks automated naming convention unification, which means that different terms (e.g., ‘impressions’ and ‘views’) from various sources are treated as separate metrics rather than being unified. This can lead to manual efforts being required to address nuanced data alignment issues.Performance and Efficiency
Funnel.io is praised for its ability to automate data collection and reporting, saving significant time for data teams. For instance, it automates regular data refreshes, handles quota and rate limits, and optimizes data freshness, which helps in maintaining the integrity and continuity of data pipelines. However, the platform’s simplicity in data transformations may not contribute to significant time savings in data normalization and transformation tasks. A substantial portion of analytics efforts still involves manual data cleansing and normalization to convert raw data into a usable format.Customization and Visualization
Funnel.io provides visualization tools and dashboard templates, but these are often described as basic with limited customization and white-labeling features. Many users find themselves needing to use third-party visualization tools to achieve the desired level of customization and functionality.Pricing and Cost Efficiency
The pricing model of Funnel.io, based on “flexpoints,” can be challenging for some users. It requires continuous monitoring of data sources and exports to avoid wasting flexpoints on unnecessary data uploads, which can be time-consuming and costly. This model can lead to significant expenses, especially if multiple breakdowns or connections from a single connector are needed.User Experience
While Funnel.io is powerful, it comes with a steep learning curve, making it less intuitive for average marketers or non-tech savvy users. Setting up the tool and navigating its features can be time-consuming and frustrating.Overall Performance
Despite these limitations, Funnel.io has been shown to improve marketing efficiency, with customers reporting an average 26% increase in returns on advertising spend over the first two years of use. It also saves significant time through automated reporting, with some users reporting savings of 125 hours per week. In summary, while Funnel.io excels in data integration and automation, it has areas for improvement, particularly in data transformation capabilities, data granularity, customization of dashboards, and the pricing model. These aspects are crucial for users seeking a comprehensive and user-friendly marketing data management solution. Funnel.io - Pricing and Plans
Understanding the Pricing Structure of Funnel.io
Free Plan
Funnel.io does offer a free plan, which is a significant aspect for many users. This free plan includes:- 350 Flexpoints
- Up to five users
- Connections to about two data sources and two data destinations, or four data sources and one destination.
- Access to all Core Connectors, including popular platforms like Facebook, Google Ads, Google Analytics, and Microsoft Advertising.
- Data destinations such as Looker Studio, Google Sheets, and Microsoft Excel are also included in the free plan.
Paid Plans
Funnel.io has several paid plans, each with increasing levels of features and support:Starter Plan
- €1.08 per Flexpoint per month, billed monthly
- Includes 350 connectors and designations for free
- Basic features are included
- Suitable for smaller-scale data management needs.
Business Plan
- €1.35 per Flexpoint per month, billed annually
- Over 500 connectors available
- More reporting and exporting possibilities
- Includes a team of experts to help manage marketing data.
Enterprise Plan
- €1.80 per Flexpoint per month, billed annually
- Includes everything in the Business plan
- Additional 12 enterprise-specific connectors
- An extra data destination
- Premium features for scaling up.
Additional Plans (as per other sources)
While the primary sources mention the Starter, Business, and Enterprise plans, other sources indicate additional plans, although these might be less commonly referenced or subject to change:Essentials, Plus, and Agency Plans
Some sources mention plans like Essentials, Plus, and various Agency plans (Small, Medium, Large), but these seem to be less current or might be specific to certain contexts:- Essentials: $399 per month (billed yearly), basic features for marketers and data analysts.
- Plus: $999 per month (billed yearly), comprehensive data collection and transformation.
- Agency plans: Varying prices for small, medium, and large agencies, focusing on unified reporting and support.
Funnel.io - Integration and Compatibility
Integration and Compatibility of Funnel.io
When considering the integration and compatibility of Funnel.io, it’s clear that this platform is highly versatile and comprehensive in its ability to connect with a wide range of tools and platforms.
Data Connectors
Funnel.io boasts an impressive array of over 500 data connectors, allowing users to pull data from virtually all their marketing platforms. These connectors include popular services like Google Ads, LinkedIn Ads, Hubspot, Salesforce, and many more. This extensive library of connectors ensures that users can aggregate data from multiple sources, making it easier to centralize and analyze their marketing data.
Automation and Sharing
The platform automates the process of data collection and sharing, enabling users to focus more on data analysis, report creation, and dashboard building. Data can be seamlessly gathered and consolidated into powerful reports, eliminating the need for manual data entry and reducing errors. Funnel.io also allows users to share data with various destinations such as spreadsheets (Google Sheets, Microsoft Excel), data warehouses, and visualization tools like Looker Studio.
Custom Integrations
For users who need to connect data from platforms not already covered by the existing connectors, Funnel.io offers the option to request custom data connectors. This flexibility is particularly useful for businesses with unique data sources that are not yet integrated into the platform.
Historical Data and Storage
In addition to real-time data, Funnel.io stores historical data for up to two years, enabling users to examine past performance, compare trends, and make informed decisions based on historical insights.
Compatibility Across Platforms
The platform is compatible with a variety of categories, including social media, digital marketing, content management, and email marketing tools. This broad compatibility ensures that Funnel.io can be integrated into most marketing ecosystems without significant hurdles.
AI-Driven Features
With the introduction of Funnel AI, the platform leverages generative AI technologies to help users organize, explore, and gain insights from their data more efficiently. This includes features like Quick Explore and AI-powered analytics, which enhance the platform’s ability to surface valuable insights quickly.
Conclusion
Overall, Funnel.io’s extensive integration capabilities and compatibility across various platforms make it a powerful tool for digital marketers, data analysts, and IT professionals looking to streamline their data collection, preparation, and analysis processes.
Funnel.io - Customer Support and Resources
Support Options at Funnel.io
When using Funnel.io, customers have several support options and additional resources available to them, ensuring they can effectively utilize the platform.Support Team
The support team at Funnel.io is primarily focused on technical inquiries and troubleshooting. Here are some key points about their support:- The support team is composed of Funnel product experts who provide assistance via an in-app channel. They do not offer support through live chat or telephone due to the need for detailed information and screenshots to resolve issues effectively.
- Support is available from Mondays to Fridays during regular office hours, with responses delayed during weekends and holidays.
- Customers are asked to provide troubleshooting information and screenshots to help the support team address their queries efficiently.
Ticketing System
To get support, customers need to create a ticket through the in-app support pop-up. Here’s how it works:- Click on “Send us a message” and select a category for your request.
- Answer follow-up questions from the support bot before the human support team takes over.
- Once the issue is resolved, customers receive a Customer Satisfaction survey (CSAT) 24 hours later to rate the support experience.
Additional Resources
Besides direct support, Funnel.io offers several resources to help customers make the most out of their service:- Implementation Services: The Solution Consulting team provides implementation service packages to help customers get started with Funnel on the right foot. This is available across all plans, including Starter, Business, and Enterprise.
- Technical Account Management: For Enterprise customers, Funnel offers personalized advice and consultation from technical experts to help make informed decisions and optimize processes.
- Enterprise SLA: Detailed contractual commitments around support, repair times, and uptime are available for Enterprise customers, ensuring high levels of service reliability.
Documentation and Guides
While the specific website pages do not detail extensive documentation or guides, the support team and the resources provided through the ticketing system are designed to address most queries. The blog and other informational pages on the website also offer insights into how to use the platform effectively.Feedback Mechanism
Customers can provide feedback through the Customer Satisfaction survey (CSAT) sent after their support ticket is resolved. This feedback helps Funnel improve their support experience. By leveraging these support options and resources, customers can ensure they are well-supported and equipped to maximize the benefits of using Funnel.io for their marketing data needs. Funnel.io - Pros and Cons
Advantages
Efficient Data Management
Funnel.io allows e-commerce businesses to collect data from over 230 marketing and sales platforms with ease, streamlining data collection and analysis. This platform provides a centralized storehouse for all original data, ensuring it is up-to-date, complete, and accurate.Advanced Analytics and Insights
With Funnel.io, you can gain deep insights into customer actions, marketing strategies, and sales patterns. The platform uses AI-powered analytics, including machine learning models, to analyze data and determine what works best for your business. This includes features like marketing mix modeling, multi-touch attribution, and incrementality testing.Global Performance Measurement
For global brands, Funnel.io makes it easy to measure performance across different markets, partners, and platforms. This helps in identifying trends and fluctuations in performance across various regions.Personalization and Customer Experience
Funnel.io, especially with its AI capabilities, helps in personalizing the customer experience. It can analyze vast amounts of data to make accurate predictions about customer needs, enhancing customer engagement and potentially increasing conversion rates.Time and Cost Efficiency
The platform automates many routine tasks, such as data collection and transformation, saving significant time and resources. This automation also helps in reducing costs associated with manual data processing and maintenance.Security and Compliance
Funnel.io ensures high standards of data security, complying with strict standards like SOC-2 Type 2, ISO 27001, and GDPR. This guarantees that your marketing data is protected and not shared externally or used for training AI models.Disadvantages
Dependence on Technology
While Funnel.io’s AI-driven features are highly beneficial, they also mean that the platform’s effectiveness is heavily dependent on the quality and organization of the data it processes. If the data is not well-organized or large enough, the AI tools may not deliver optimal results.Learning Curve
Implementing and fully utilizing Funnel.io’s advanced features, especially those powered by AI, may require a learning curve for some users. This could involve training or support to ensure that teams can effectively use the platform’s capabilities.Integration Challenges
Although Funnel.io integrates with many platforms, there might still be challenges in integrating it with every specific system or tool that your business uses. Ensuring seamless integration across all necessary platforms could be a potential hurdle.Cost Considerations
While Funnel.io can save costs in the long run through automation and efficiency, the initial investment in the platform might be significant. Smaller businesses or those with limited budgets may need to carefully consider the cost-benefit analysis before adopting the platform. In summary, Funnel.io offers a powerful suite of tools for e-commerce businesses, particularly in terms of data management, advanced analytics, and personalization. However, it requires careful consideration of the potential learning curve, integration challenges, and initial cost investments. Funnel.io - Comparison with Competitors
Funnel.io Key Features
- Funnel.io is a data integration platform that collects, unifies, and automates marketing data from various sources, including Google Analytics, Google Ads, social media platforms, CRMs, and more.
- It offers over 500 data connectors, reliable storage of up to 2 years of historical data, and easy automation of data collection and sharing.
- Funnel.io allows for custom integrations and data transformations without affecting the underlying data, providing analytical flexibility.
Unique Features
- Unlike some of its competitors, Funnel.io is not a data visualization or business intelligence tool. It focuses solely on data collection and integration, requiring users to invest in an additional BI tool like Looker Studio for data visualization.
Alternatives and Competitors
Adriel
- Adriel is an all-in-one marketing analytics and BI dashboard that connects, visualizes, and manages all your ad campaigns in one space. This contrasts with Funnel.io, which does not include built-in visualization capabilities.
Supermetrics and Improvado
- These tools are similar to Funnel.io in that they also integrate and unify marketing data from multiple sources. However, specific features and pricing models may differ. For instance, Supermetrics is known for its integration with Google Data Studio and other BI tools, while Improvado focuses on automating data pipeline creation and management.
E-commerce Specific AI Tools
While Funnel.io is not specifically an AI-driven tool for e-commerce, there are other tools that combine AI with marketing and customer engagement functions that might be of interest:
Lyro AI Chatbot
- Lyro AI, part of Tidio, is an AI chatbot that provides 24/7 customer support, product recommendations, and order tracking. It is highly rated for its ability to learn from customer interactions and improve over time.
Nosto
- Nosto is an AI-driven platform that creates personalized shopping experiences by analyzing customer behavior, preferences, and purchase history in real-time. It offers targeted product recommendations and personalized content across websites, mobile apps, and email campaigns.
OptiMonk AI
- OptiMonk AI enhances website engagement and conversion rates by segmenting visitors based on their actions and presenting relevant offers and content. It automates personalization and improves pop-up conversion rates.
Conclusion
Funnel.io is a strong choice for businesses needing to integrate and automate their marketing data from multiple sources. However, if you are looking for a tool that also includes data visualization and business intelligence capabilities, you might consider alternatives like Adriel. For e-commerce specific AI tools that focus on customer engagement and personalization, Lyro AI, Nosto, and OptiMonk AI are worth exploring. Each of these tools has unique features that can help optimize different aspects of your marketing and customer interaction strategies.
Funnel.io - Frequently Asked Questions
What is Funnel.io and what does it do?
Funnel.io is a data integration platform that collects, unifies, and automates marketing data from various sources. It acts as a central hub, connecting with data sources such as Google Analytics, Google Ads, social media platforms, CRMs, and more. The goal is to provide marketers and business owners with a comprehensive view of their marketing performance.
What are the key features of Funnel.io?
Key features of Funnel.io include cross-channel automation, workflow automation, and personalization. It allows users to gather data from over 230 marketing and sales platforms with ease. Funnel.io also provides a centralized storehouse for all original data, ensures data is up-to-date and accurate, and offers prebuilt and custom rules for data transformation. Additionally, it enables users to connect their data to various reporting tools, data warehouses, and build dashboards.
How does Funnel.io handle data security and governance?
Funnel.io prioritizes data security and governance. It ensures that data is protected, organized, and easily accessible through a secure platform. The platform meets the highest standards for governance, security, and control, making sure that the data is always up-to-date, complete, and accurate.
What are the pricing plans for Funnel.io?
Funnel.io offers three pricing plans:
- Starter: €1.08/flexpoint/month, billed monthly, includes 350 connectors and basic features.
- Business: €1.35/flexpoint/month, billed annually, for over 500 connectors, more reporting and exporting possibilities, and expert support.
- Enterprise: €1.80/flexpoint/month, billed annually, which includes everything in the Business plan plus 12 enterprise-specific connectors, an additional destination, and premium features.
Does Funnel.io offer a free plan?
Yes, Funnel.io offers a free plan that comes with 350 “Flexpoints” and supports up to five users. This plan allows for about 2 data sources and 2 data destinations, or 4 data sources and 1 destination.
Can Funnel.io be used for data visualization and business intelligence?
No, Funnel.io is not a data visualization or business intelligence tool. It focuses on collecting and integrating data, but you will need to invest in an additional BI tool, such as Looker Studio, to visualize and track your marketing metrics.
How does Funnel.io integrate with other tools and platforms?
Funnel.io integrates seamlessly with a wide array of data sources and destinations, including Google Analytics, Google Ads, social media platforms, CRMs, and various reporting tools and data warehouses. It allows users to connect their data to any destination, ensuring complete control over the data flow.
What kind of support does Funnel.io offer?
The Business and Enterprise plans of Funnel.io include support from a team of experts who help manage marketing data. This support is particularly beneficial for companies that need additional assistance in handling their marketing data.
Can I customize the data transformation and reporting in Funnel.io?
Yes, Funnel.io allows users to apply data transformations without affecting the underlying data, providing unparalleled analytical flexibility. Users can also use prebuilt and custom rules to prepare their data for analysis according to their needs.
How does Funnel.io help in automating marketing data collection and analysis?
Funnel.io automates the collection, transformation, and integration of marketing data, saving users significant time and effort. It streamlines marketing efforts by enabling automatic data collection, transformation, and stitching together of data, allowing users to focus on high-level and client-facing tasks.
Funnel.io - Conclusion and Recommendation
Final Assessment of Funnel.io
Funnel.io is a powerful data collection and integration platform that is particularly beneficial for medium to large organizations, especially those with extensive digital marketing expenditures. Here’s a breakdown of who would benefit most from using it and an overall recommendation:
Who Would Benefit Most
Funnel.io is ideal for businesses that need to manage and analyze large volumes of marketing data from multiple sources. This includes marketing agencies, e-commerce companies, and any organization with a significant online presence. The platform’s ability to integrate with over 500 marketing data sources makes it a valuable tool for companies looking to streamline their data collection and analysis processes.
Key Features and Benefits
- Data Collection and Integration: Funnel.io allows users to gather data from a vast array of marketing and sales platforms, centralizing it in a secure and easily accessible hub. This simplifies the process of collecting, transforming, and analyzing data.
- Automation and Efficiency: The platform automates many tasks, such as data transformations and reporting, saving users a significant amount of time that would otherwise be spent on manual data handling. This enables marketers to focus on high-level and client-facing tasks.
- Data Security and Governance: Funnel.io ensures that data is always up-to-date, complete, and accurate, meeting high standards for governance, security, and control. This is crucial for making informed marketing strategies.
- Flexibility and Scalability: With prebuilt and custom rules, users can prepare their data for analysis without affecting the underlying data. The platform also supports various reporting tools and data warehouses, making it highly flexible.
Pricing and Plans
Funnel.io offers three main pricing plans: Starter, Business, and Enterprise. The Starter plan is suitable for smaller operations, while the Business and Enterprise plans cater to larger organizations with more extensive needs. The pricing is based on the number of connectors, data destinations, and additional features required.
Overall Recommendation
If you are part of a medium to large organization with a significant investment in digital marketing, Funnel.io is an excellent choice. It offers a comprehensive solution for data collection, integration, and analysis, which can significantly enhance your marketing analytics capabilities. The platform’s automation features, data security, and scalability make it a valuable asset for optimizing marketing efforts and improving performance.
In summary, Funnel.io is a reliable and efficient tool that can help you streamline your marketing data management, save time, and make better-informed decisions. It is particularly suited for businesses that require a centralized and automated approach to handling their marketing data.