MoEngage - Detailed Review
E-Commerce Tools
MoEngage - Product Overview
MoEngage Overview
MoEngage is an insights-led customer engagement platform that is particularly useful for marketers and product owners in the e-commerce sector. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
MoEngage is designed to help consumer brands engage their customers more effectively across multiple channels. It focuses on providing real-time insights and personalized cross-channel communications to adapt quickly to evolving customer expectations.Target Audience
The platform is targeted at marketers and product owners of consumer brands who value agility and simplicity in managing customer engagement. It is used by over 1,350 global brands, including notable names like McAfee, Flipkart, Domino’s, Nestle, and Deutsche Telekom.Key Features
Automation and AI-Driven Capabilities
MoEngage’s platform allows marketers to create marketing automation workflows quickly, engaging customers contextually across all channels. It features an AI-powered engine called Sherpa, which optimizes engagement and conversions by sending the right message to the right customer at the right time.Advanced Personalization and Segmentation
The platform offers advanced personalization and segmentation capabilities, enabling companies to boost engagement and conversions by comparing customer segments across various touchpoints. This helps in deploying personalized campaigns for different customer journey stages, such as cart abandonment and product recommendations.Cross-Channel Marketing
MoEngage integrates more than 10 channels into a single platform, allowing marketers to collect customer data from different sources and create a unified customer profile. This integration facilitates personalized experiences that meet customer expectations.Predictive Insights
MoEngage Predictions enables the prediction of customer behavior, such as conversion, churn, and dormancy, with high accuracy and precision. This helps in identifying the optimal target audience and optimizing campaign effectiveness.Integration and Ease of Use
The platform includes an app marketplace for native integration with preferred apps, ensuring seamless data sharing and insights. It also features a drag-and-drop editor for quick campaign design and orchestration of omnichannel campaigns from a single platform.Analytics and Data Management
MoEngage provides powerful customer analytics, allowing brands to analyze customer behavior and manage their data from a single dashboard. This eliminates the need for laborious ETL or data cleansing tasks. By leveraging these features, MoEngage helps brands deliver personalized, contextually relevant experiences across all customer touchpoints, ultimately enhancing customer retention and revenue growth. MoEngage - User Interface and Experience
User Interface Improvements in MoEngage
The user interface of MoEngage, an AI-driven customer engagement platform, has undergone significant improvements to enhance ease of use and overall user experience.Redesigned Interface
MoEngage has recently revamped its entire user interface to make it more intuitive and seamless. This redesign aims to address previous usability gaps and ensure consistency across all channels of the platform. The new interface is built on React, which has improved the backend’s scalability, configurability, and performance, resulting in better load times.Uniformity and Consistency
One of the key changes is the uniformity in campaign creation across different channels such as email, SMS, and push notifications. This consistency ensures that the process of designing campaigns is the same regardless of the channel, making it easier for users to manage multiple types of campaigns.Streamlined Campaign Creation
The campaign creation process has been streamlined. For instance, the ‘test campaign’ facility has been moved to Step 2, eliminating the need for back-and-forth testing and adjustments. Additionally, features like counting reachable users for each channel (email, push, SMS) help users decide the most effective channel for their campaigns.Channel-Specific Improvements
Email Campaigns
The interface now includes separate CC and BCC fields, a new navigation bar, and attachments in a separate section. Email details are organized in a collapsible menu, providing more space for design.Push Notifications
Users can copy and paste messages between platforms (Android and iOS) with a single click. Information is organized in vertical, collapsible tabs, and field validations are available in-step without needing to click the ‘Next’ button.SMS Campaigns
Users can define start and end times for event-triggered SMS campaigns, and previews are now available. Conversion goals are optional, and URLs are auto-detected for shortening and tracking.User-Friendly and Intuitive
Reviewers consistently praise MoEngage for its user-friendly interface. The platform is easy to use, with specific tabs and groups that cater to individual needs. The A/B testing feature, for example, is particularly user-friendly, making it effortless to create and duplicate campaign variations.Real-Time Analytics and Insights
MoEngage integrates personalized messaging with real-time analytics, which helps drive meaningful customer interactions. The platform provides a 360-degree view of customers, enabling marketers to make faster decisions through real-time data insights.Customer Support
The customer support at MoEngage is highly regarded. The sales and customer support teams are supportive and enthusiastic, providing high-quality service that complements the user-friendly interface of the platform.Conclusion
In summary, MoEngage’s user interface is now more intuitive, consistent, and efficient, making it easier for users to create and manage campaigns across multiple channels. The platform’s ease of use, combined with its real-time analytics and excellent customer support, enhances the overall user experience significantly. MoEngage - Key Features and Functionality
MoEngage Overview
MoEngage, an insights-led platform, offers a suite of features and functionalities that are particularly noteworthy in the e-commerce sector, especially when it comes to AI-driven customer engagement. Here are the main features and how they work:
Automation
MoEngage’s omnichannel platform allows marketers to create marketing automation workflows quickly, enabling contextual engagement across all channels and touchpoints. This automation helps in executing marketing campaigns aligned with the customer journey, reducing the time and resources needed for manual campaign management and minimizing the risk of errors.
AI-driven Capabilities
MoEngage’s Sherpa is a natively built AI-powered engine that optimizes engagement and conversions. Sherpa uses machine learning to eliminate guesswork in marketing campaigns, sending the right message to the right customer at the right time. This AI engine determines which content performs best in multivariate testing and uses that content in marketing campaigns, ensuring messages are sent to consumers when they are most likely to engage.
Advanced Personalization and Segmentation
MoEngage’s platform boasts advanced personalization and segmentation capabilities, which can boost engagement and conversions by up to 4x. It compares customer segments across various touchpoints and deploys personalized campaigns for different stages of the customer journey, such as cart abandonment, product recommendations, and price drops. This personalization helps in creating deeply engaging customer experiences.
Cross-Channel Marketing
The platform integrates more than 10 channels into a single platform, allowing marketers to collect customer data from different sources and create a unified customer profile. This integration enables the delivery of personalized experiences that meet customer expectations across various channels like email, SMS, push notifications, and websites.
Predictions
MoEngage Predictions leverages machine learning and AI to forecast customer actions, such as predicting customers who are likely to purchase, uninstall an app, or become dormant. This feature helps in creating highly relevant campaigns to nudge customers towards desired actions. It includes in-built prediction models for dormancy, uninstalls, and conversions, and also allows for custom predictions based on specific business use-cases.
Product Recommendation Engine
MoEngage’s Smart Recommendations is an AI-powered recommendation engine that helps in creating personalized micro-moments for customers. It sends suitable recommendations based on customer preferences, past interactions, and engagement patterns in real-time. This engine is built on seven distinct recommendation models and helps in minimizing cart abandonment and fostering customer loyalty by providing a personalized shopping experience.
Integration and Ease of Use
MoEngage’s app marketplace allows companies to discover and integrate their preferred apps natively, enabling seamless data sharing and insights between apps. The platform also features a drag-and-drop editor that helps marketers design and launch omnichannel campaigns quickly, saving time and effort in campaign management.
Real-Time Insights and Alerts
The platform provides real-time insights across all channels, allowing marketers to be agile and proactively meet customer expectations. It also delivers critical alerts with real-time transactional alerts, ensuring customers are always informed through a unified API and dedicated dashboard.
Conclusion
These features collectively enable MoEngage to provide a comprehensive and personalized customer engagement experience, leveraging AI to optimize marketing strategies, reduce manual effort, and increase customer loyalty and conversions.
MoEngage - Performance and Accuracy
Evaluating MoEngage in E-commerce
Evaluating the performance and accuracy of MoEngage in the e-commerce tools AI-driven product category reveals several key strengths and some areas for improvement.
Performance
MoEngage is highly regarded for its automation capabilities, which significantly enhance the efficiency of marketing campaigns. It allows marketers to create automated marketing workflows quickly, engaging customers contextually across all channels and touchpoints. This automation helps in operationalizing customer journeys at scale, segmenting customers, and deploying campaigns without the hassle of manual intervention.
The platform’s AI-driven capabilities, powered by MoEngage’s Sherpa engine, are another strong point. This engine helps eliminate guesswork, optimize engagement and conversions, and send the right messages at the right time. This AI-powered approach automates complicated processes and provides in-depth insights on each customer, making it easier for marketers to deliver hyper-personalized campaigns.
MoEngage also excels in integrating with various channels, providing real-time insights that enable marketers to be agile and meet customer expectations proactively. This integration allows for unified reporting and accurate analysis of customer behavior, enabling immediate action.
Accuracy
The accuracy of MoEngage is bolstered by its advanced segmentation and analytical capabilities. These features help marketers gain an in-depth understanding of customers’ collective personas, leading to effective and hyper-personalized campaigns across all channels. For instance, companies like FoodHub have used MoEngage to segment customers based on their previous selections, purchase cycles, and affinity, resulting in improved customer experiences.
The platform’s ability to deliver personalized customer experiences is further highlighted by success stories such as Cocomelody, which saw a 27% increase in repurchase rates and a 69% increase in online ROAS (Return on Ad Spend) after using MoEngage to personalize their cross-channel communication.
Limitations and Areas for Improvement
Despite its strengths, MoEngage has some limitations:
- Scalability Issues: MoEngage lacks the scalability of some other platforms, particularly for larger teams. It can become laggy or even crash when dealing with large datasets, which can hinder real-time decision-making.
- Pricing Transparency: The pricing of MoEngage can be unpredictable. While it may be cost-effective initially, additional features and capabilities can become expensive, making the total cost unpredictable.
- Live-Segment Feature: MoEngage does not offer a Live-Segment feature for flows, which can limit the effectiveness of targeting and segmentation.
- Personalization Options: Some users have noted that MoEngage falls short in terms of personalization options, especially for email campaigns. This limitation can affect the overall effectiveness of customer engagement.
- Data Storage: MoEngage only stores data for up to 180 days, which can be problematic when targeting very old inactive users.
- Delivery Rate: The delivery rate of MoEngage’s campaigns is not always up to the mark, which can affect the reach and impact of the campaigns.
User Experience and Support
MoEngage is praised for its user-friendly interface and superior customer support. The platform is easy to use, with a simplified UI that makes creating campaigns effortless. The customer support teams are highly rated and provide consistent support across different regions.
In summary, MoEngage performs well in automation, AI-driven capabilities, and channel integration, but it has areas for improvement such as scalability, pricing transparency, and certain features like live segmentation and data storage. Despite these limitations, it remains a strong tool for customer engagement and campaign analysis.
MoEngage - Pricing and Plans
Pricing Structure
MoEngage, a marketing automation software, does not offer a one-size-fits-all pricing structure but instead provides flexible and tiered plans based on the needs and scale of the business. Here’s a breakdown of their pricing and plans:Pricing Tiers
MoEngage offers several pricing tiers, each designed for different business sizes and requirements:Starter Plan
- This plan is suitable for smaller businesses or those just starting to automate their marketing efforts.
- It typically starts at around $999 per month for up to 10,000 monthly active users (MAU).
Growth Plan
- This tier is for businesses that need more advanced features and a higher number of MAUs.
- The exact pricing for this plan is not publicly available and requires a custom quote based on the specific needs of the business.
Enterprise Plan
- Designed for larger enterprises with advanced marketing needs, this plan includes features like advanced analytics, AI-powered optimization, personalization, and multi-channel marketing capabilities.
- Pricing for the Enterprise plan varies and requires a direct quote from MoEngage, as it is customized based on the business size and specific requirements.
Features by Plan
- Standard Plan: Includes features such as email campaigns, push notifications, in-app messaging, and basic analytics. This is ideal for small businesses with limited budgets and smaller customer bases.
- Enterprise Plan: Offers additional features like advanced analytics, AI-powered optimization, personalization, and multi-channel marketing capabilities. This plan is suitable for businesses looking to scale their marketing efforts and engage with a larger audience.
Custom Pricing
- MoEngage’s pricing is highly customizable and depends on the number of MAUs, the level of features required, and any additional services or customizations needed. For precise pricing, businesses need to contact MoEngage directly.
Free Options
- MoEngage does not offer a free plan. However, there are no free trials directly from MoEngage, but some third-party integrators like Openbridge offer a 30-day free trial for integrating MoEngage data.
Additional Costs
- Implementation costs can vary, with small businesses potentially paying around $5,000 and larger enterprises up to $50,000 or more, depending on the complexity of the setup and customization required.
- Customization and data migration costs are also additional and can range from a few thousand dollars to several hundred thousand dollars, based on the complexity and size of the data.
Summary
In summary, MoEngage’s pricing is structured around the specific needs and scale of the business, with no free plans available but customizable pricing tiers and potential free trials through third-party services. MoEngage - Integration and Compatibility
MoEngage Overview
MoEngage, an AI-driven customer engagement platform, is highly versatile and integrates seamlessly with a wide range of tools and platforms, making it a comprehensive solution for e-commerce and retail brands.Integration with Other Tools and Platforms
MoEngage supports a broad spectrum of integrations that enhance its capabilities and ensure smooth data flow across various systems. Here are some key integrations:Adobe Experience Platform
MoEngage can connect with Adobe Experience Platform, allowing marketers to map Adobe user profiles, segments, and events to MoEngage in real-time. This integration enables personalized and targeted campaigns based on attributes from Adobe Experience Platform profiles.Customer Data Platforms (CDPs)
MoEngage integrates with leading CDP providers like mParticle, supporting bi-directional data flows. This allows brands to enrich customer data with campaign data and vice versa, creating comprehensive 360-degree customer profiles that are forwarded to MoEngage in real-time.Marketing and Sales Tools
MoEngage integrates with various marketing and sales tools such as Salesforce, Pipedrive, and Dynamics 365 Customer Insights. These integrations help unify marketing and sales efforts, enabling better targeting and more personalized customer engagement campaigns.Analytics and Data Storage
The platform can integrate with data warehouses like Snowflake, Amazon Redshift, Google Big Query, and Microsoft Azure Blob Storage. This facilitates the synchronization and processing of data, reducing integration time and enabling faster data analysis.Mobile and App Analytics
MoEngage integrates with tools like AppsFlyer, Singular, and Adjust to track install attribution and in-app event data. This helps in analyzing marketing campaign performance and enhancing targeting capabilities.Communication Channels
It supports integrations with multiple communication channels including email, SMS, mobile apps, and social media platforms like Facebook Messenger, Telegram, and Viber. This allows for contextual omnichannel messaging and engagement.Loyalty and Gamification
MoEngage can integrate with loyalty programs such as LoyaltyLion, Smile.io, and Talon.One, enabling the creation of best-in-class loyalty programs that leverage enterprise-level gamification to boost engagement.Survey and Feedback Tools
Integrations with SurveyMonkey, Qualtrics, and Delighted allow for the distribution of surveys and the collection of feedback, which can be used to personalize and improve customer engagement campaigns.Compatibility Across Devices and Platforms
MoEngage ensures compatibility across various devices and platforms, making it a versatile tool for customer engagement:Omnichannel Engagement
The platform supports engagement across multiple channels including websites, email, SMS, mobile apps, and social media. This allows brands to build direct connections with customers through contextual messages.Mobile Integrations
With integrations like MoEngage Web SDK for Shopify and other mobile-specific integrations, brands can track user events and data seamlessly across mobile devices.Cloud Storage and Data Warehouses
MoEngage can export events to cloud storage solutions like Amazon S3, Google Cloud Storage, and data warehouses, ensuring that data is accessible and can be processed efficiently.Conclusion
In summary, MoEngage’s extensive integration capabilities and compatibility across different platforms and devices make it a powerful tool for enhancing customer engagement in the e-commerce and retail sectors. Its ability to unify data, personalize experiences, and deliver timely updates across multiple channels sets it apart as a comprehensive engagement solution. MoEngage - Customer Support and Resources
MoEngage Customer Support Overview
MoEngage offers a comprehensive array of customer support options and additional resources, ensuring that users of their AI-driven customer engagement platform have the support they need to optimize their e-commerce strategies.Dedicated Customer Success Consultants
MoEngage provides dedicated customer success consultants to ensure a smooth onboarding process, platform adoption, and ongoing optimization. These consultants work closely with clients to strategize for future growth and success, helping marketers implement advanced use cases effectively.Responsive Support Team
The support team at MoEngage is known for its responsiveness. They collaborate with clients to address any issues promptly, ensuring minimal downtime and maximum efficiency in marketing operations.Professional Services
MoEngage’s professional services team works with clients to develop strategies for future growth and success. They help clients stay ahead of industry trends, such as the shift from AI to generative AI, and assist in implementing new product releases that can streamline marketing strategies.Extensive Documentation and Resources
While the specific website pages do not detail extensive documentation, MoEngage’s blog and resource sections offer valuable insights and case studies. For example, articles like “Omnichannel Ecommerce Platform: Benefits and Evaluation Criteria” provide detailed information on how to evaluate and use omnichannel ecommerce platforms effectively.Integration and App Marketplace
MoEngage’s app marketplace allows companies to discover and integrate their preferred apps natively with the MoEngage platform. This seamless integration enables the sharing of data and insights between apps, helping to deliver personalized experiences across different channels.Transparent Pricing and Cost Structure
MoEngage offers transparent and scalable pricing, providing a clear cost structure with extensive features across all packages. This includes built-in advanced analytics and reporting capabilities, which eliminate the need for third-party tools and reduce expenses.Security and Compliance
MoEngage prioritizes security and compliance, adhering to global standards like GDPR and CCPA. The platform includes enterprise-level security features such as Single Sign-On (SSO), Two-Factor Authentication, and role-based access controls, ensuring customer data is safeguarded.Contact and Support Channels
For any queries or support needs, users can get in touch with MoEngage through various contact channels, including multiple office locations worldwide and a dedicated contact page on their website.Conclusion
By providing these comprehensive support options and resources, MoEngage ensures that its users have all the tools and assistance necessary to maximize the effectiveness of their e-commerce and customer engagement strategies. MoEngage - Pros and Cons
Advantages
Automation and Efficiency
MoEngage’s platform is highly automated, allowing marketers to create marketing automation workflows quickly and engage customers contextually across all channels. This automation helps in operationalizing customer journeys at scale, reducing the time and resources needed for manual campaign deployment.
AI-Driven Capabilities
MoEngage’s AI-powered engine, Sherpa, optimizes engagement and conversions by sending the right message to the right customer at the right time. This eliminates guesswork and automates complicated processes, providing in-depth insights on each customer.
Advanced Personalization and Segmentation
The platform offers advanced personalization and segmentation capabilities, boosting engagement and conversions by comparing customer segments across various touchpoints. This helps in deploying personalized campaigns for different customer journey stages, such as cart abandonment and product recommendations.
Cross-Channel Integration
MoEngage integrates more than 10 channels into a single platform, allowing marketers to collect customer data from different sources and create a single, unified customer profile. This integration facilitates personalized experiences that meet customer expectations.
Real-Time Alerts and Notifications
MoEngage Inform enables brands to send real-time alerts across multiple channels using a single API, ensuring reliable message delivery even during high traffic periods. This feature is particularly useful for critical updates, security alerts, and transaction notifications.
User-Friendly Interface and Support
The platform is praised for its user-friendly interface, which simplifies the creation and management of personalized campaigns. Additionally, MoEngage offers superior customer support, making it easier for users to get the most out of the platform.
Predictive Analytics
MoEngage Predictions leverages ML and AI to forecast customer actions, such as predicting dormancy, uninstalls, or conversions. This allows brands to create highly relevant campaigns to nudge customers towards desired actions.
Disadvantages
Limited Live-Segment Feature
MoEngage does not offer a Live-Segment feature for flows, which can limit the effectiveness of targeting and segmentation. This can be a significant drawback for marketers who need real-time segmentation capabilities.
Insufficient Personalization Options for Email
While MoEngage excels in personalization across many channels, it falls short in terms of personalization options for email campaigns. This limitation can affect the overall effectiveness of customer engagement through email.
Limited Templates and Static Content Elements
The platform has limited templates and static content elements, which can restrict the customization of campaigns. This might require additional effort from marketers to create unique content.
Limited Data Storage
MoEngage stores data for up to 180 days, which can be problematic when targeting very old inactive users. This data storage limit might not be sufficient for all business needs.
Subpar Delivery Rate
Some users have reported that the delivery rate of MoEngage is not up to the mark, which can affect the reach of campaigns. This could be a concern for businesses relying heavily on timely and reliable message delivery.
By weighing these advantages and disadvantages, businesses can make an informed decision about whether MoEngage aligns with their ecommerce and customer engagement strategies.
MoEngage - Comparison with Competitors
MoEngage Key Features
- Automation and AI-Powered Insights: MoEngage stands out with its automation capabilities, allowing marketers to create marketing automation workflows quickly and engage customers contextually across all channels. Its AI engine, Sherpa, analyzes user behavior, predicts user churn, suggests the best time to send messages, and recommends personalized content.
- Cross-Channel Marketing: MoEngage integrates more than 10 channels into a single platform, enabling marketers to collect customer data from different sources and create a unified customer profile. This facilitates personalized experiences across various touchpoints such as email, SMS, web push, mobile push, and in-app messaging.
- Advanced Personalization and Segmentation: The platform boosts engagement and conversions through advanced personalization and segmentation capabilities, allowing for personalized campaigns for different customer journey stages like cart abandonment and product recommendations.
Alternatives and Competitors
CleverTap
- Similarities: Like MoEngage, CleverTap offers multi-channel communication (push, email, SMS) and AI-powered customer journey orchestration. It also provides detailed customer analytics and personalization tools.
- Differences: CleverTap is known for its simplicity and ease of use, making it a good option for teams looking for a more straightforward interface. It also has a strong focus on mobile app engagement.
WebEngage
- Similarities: WebEngage also supports various channels for customer engagement, including email, SMS, WhatsApp, and push notifications. It offers a Customer Data Platform (CDP) and segmentation options to help brands target the right audiences.
- Differences: WebEngage has more basic website personalization features compared to MoEngage. However, it is known for its ease of setup and use, making it a viable alternative for smaller to mid-sized businesses.
Braze
- Similarities: Braze is another strong competitor that offers cross-channel marketing capabilities, including email, SMS, and push notifications. It also features advanced personalization and segmentation tools.
- Differences: Braze is often praised for its strong customer support and more transparent pricing models, which can be attractive for businesses seeking predictable costs and reliable support.
Insider
- Similarities: Insider, like MoEngage, provides a comprehensive platform for cross-channel personalization and automation. It aggregates customer data from all sources and offers AI-powered intent predictions to personalize every touchpoint in the customer journey.
- Differences: Insider is particularly noted for its advanced site search and product discovery capabilities, as well as its strong global support team. It is often preferred by midsize and enterprise companies looking for extensive personalization features.
ActiveCampaign
- Similarities: ActiveCampaign is a marketing automation platform that also offers cross-channel engagement and advanced personalization features. It integrates well with various channels and provides detailed analytics.
- Differences: ActiveCampaign is more geared towards automating marketing tasks and building audience segments, making it a good choice for businesses that need strong automation but may not require the full suite of AI-driven insights that MoEngage offers.
Conclusion
MoEngage’s unique strengths lie in its advanced AI-powered insights, comprehensive cross-channel marketing capabilities, and advanced personalization features. However, businesses may find alternatives like CleverTap, WebEngage, Braze, Insider, or ActiveCampaign more suitable based on their specific needs, such as simpler interfaces, more transparent pricing, or additional features like site search and product discovery. Each platform has its own set of advantages and can be chosen based on the specific requirements and scale of the business. MoEngage - Frequently Asked Questions
Frequently Asked Questions about MoEngage
What is MoEngage and what does it offer?
MoEngage is an intelligent customer engagement platform that helps e-commerce brands analyze customer behavior and engage them with personalized communication across various channels, including web, mobile, and email. It offers a full-stack solution with powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities all in one dashboard.How does MoEngage use automation in its platform?
MoEngage’s platform enables marketers to create marketing automation workflows quickly, allowing them to engage customers contextually across all channels and touchpoints. This automation helps in operationalizing customer journeys at scale, segmenting customers, and deploying marketing campaigns without manual intervention, reducing the chance of errors and saving time.What AI-driven capabilities does MoEngage provide?
MoEngage features an AI-powered engine called Sherpa, which helps marketers eliminate guesswork and optimize engagement and conversions. Sherpa sends the right message to the right customer at the right time, automating complicated processes and providing in-depth insights on each customer. Additionally, MoEngage offers Predictions, which leverages ML and AI to forecast customer actions such as purchases, uninstalls, or dormancy.How does MoEngage facilitate cross-channel marketing?
MoEngage’s platform can integrate more than 10 channels into a single platform, allowing marketers to collect customer data from different sources and create a single customer profile. This integration helps in understanding the customer more deeply and offering personalized experiences that meet their expectations across various touchpoints.What personalization capabilities does MoEngage offer?
MoEngage provides advanced personalization and segmentation capabilities that can boost engagement and conversions by up to 4x. It allows companies to compare customer segments across various touchpoints and deploy personalized campaigns for different customer journeys, such as cart abandonment, product recommendations, and price drops. The platform also enables website personalization, allowing brands to create customized online experiences that lead to higher engagement, conversion rates, and customer loyalty.How does MoEngage help in website personalization?
MoEngage’s website personalization feature allows e-commerce brands to provide customized, meaningful, and timely interactions with their customers. It helps in welcoming new visitors, encouraging abandoned cart win-back, and personalizing product recommendations based on a customer’s purchase history. This personalization is achieved without requiring any coding and leads to higher revenue for the brand.What is MoEngage Predictions and how does it work?
MoEngage Predictions is a feature that leverages ML and AI capabilities to transform past data into future insights. It allows brands to accurately forecast customer actions, such as identifying customers willing to purchase, those who might uninstall the app, or those who might become dormant. With Predictions, brands can create highly relevant campaigns to nudge customers towards the desired action. It also includes in-built prediction models and the option to set up custom predictions.How does MoEngage Inform help brands?
MoEngage Inform allows brands to send real-time alerts across multiple channels using a single API. This feature simplifies the process of managing alerts, ensuring reliable message delivery even during high traffic periods. For example, Tata Digital uses MoEngage Inform to send over 500 critical alerts across 50 brands in real time.What kind of customer success stories does MoEngage have?
MoEngage has several customer success stories. For instance, Cocomelody, a bridal wear company, used MoEngage to personalize cross-channel communication, which helped increase their repurchase rate by 27% and online ROAS by 69%. Another example is Landmark Group, which used MoEngage Personalize to boost purchases during its White Wednesday Sale by sending personalized push notifications and analyzing customer behavior.How does MoEngage integrate with other tools and apps?
MoEngage has an app marketplace that allows companies to discover and integrate their preferred apps natively with MoEngage. This integration enables seamless data sharing and insights between the apps, helping brands deliver personalized experiences to customers across different channels.What are the pricing options for MoEngage?
MoEngage offers various pricing options, including the MoEngage Growth Package, which includes up to 25,000 Monthly Tracked Users (MTUs) for $750 per month. There are also additional usage costs based on email volumes, advanced analytics, data warehouse exports, and other features. The pricing details can be found on the AWS Marketplace listing.