Omnisend - Detailed Review
E-Commerce Tools
Omnisend - Product Overview
Omnisend Overview
Omnisend is an omnichannel marketing automation platform specifically crafted for eCommerce businesses. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Omnisend is designed to help eCommerce businesses engage with their customers more effectively through automated email, SMS, and push notification campaigns. It focuses on nurturing customer relationships and driving sales by leveraging data from various eCommerce platforms.
Target Audience
Omnisend is best suited for small and midsize eCommerce stores, particularly those using platforms like Shopify, WooCommerce, BigCommerce, and Wix. With over 70,000 eCommerce brands already using the platform, it is a popular choice among online retailers looking to enhance their marketing efforts.
Key Features
Email Marketing
Omnisend offers a drag-and-drop email editor, making it easy to create professional emails. It comes with over 350 email templates, mostly geared towards product promotions, and allows you to import product listings directly from your web store.
Automation
The platform includes advanced automation tools with conditions, actions, and eCommerce workflow templates. This allows for targeted campaigns based on customer behaviors such as cart abandonment, order placement, and product views.
Segmentation
Omnisend features highly flexible and precise segmentation capabilities, including a Customer Lifecycle Map. This tool helps in segmenting customers based on their shopping behavior, purchase recency, average order value, and more. Segments are automatically updated in real-time, ensuring accurate targeting.
Ecommerce Integrations
Omnisend integrates seamlessly with major eCommerce platforms, allowing you to leverage all your eCommerce data within the platform. This includes features like product recommendations and customer product reviews directly from your Shopify store.
Multi-Channel Campaigns
In addition to email, Omnisend supports SMS and push notifications, enabling you to create fully omnichannel campaigns. This multi-channel approach helps in engaging customers across different platforms.
Facebook Custom Audiences
Omnisend allows you to integrate with Facebook to create Custom Audiences, enabling targeted ad campaigns based on customer data and behavior. This integration syncs your contacts dynamically, ensuring your Facebook audiences are always up-to-date.
Customer Support
Omnisend is known for its fast customer support, available 24/7 via live chat and email, with an average response time of just 4 minutes.
Conclusion
Overall, Omnisend is a comprehensive marketing automation tool that simplifies and enhances the way eCommerce businesses engage with their customers, driving sales and improving customer retention.
Omnisend - User Interface and Experience
Ease of Use
Getting started with Omnisend is straightforward. You can register using your Google or Shopify account, or simply with your email address. The onboarding process is smooth, guided by the Omnisend Help Center’s Onboarding section, which helps you learn the features and tools at your own pace.
User Interface
The interface is laid out in a clear and organized manner. Omnisend’s email builder, for instance, uses a drag-and-drop editor that makes creating custom emails quick and hassle-free. You can select elements such as text, images, and buttons, drag them into place, and customize them easily. This editor is highly intuitive, with elements listed in a library on the left and editing tools available on the right, keeping everything clear and easy to navigate.
Email Builder
The email builder is particularly user-friendly, allowing you to import product listings from your web store with ease. It comes with over 350 professional-quality email templates, mostly geared towards product promotions, which can be customized with your own branding. The pre-formatted layouts and quick add sections enable you to build designs quickly, with multiple layouts available for each section of the email.
Automation and Segmentation
Omnisend’s automation tools are also easy to use, with pre-built workflow templates covering common e-commerce automations like welcome emails, transactional emails, and post-purchase review requests. The platform offers flexible segmentation and customer lifecycle mapping, making it easy to target and drive conversions.
Analytics and Reporting
The platform provides clear and detailed analytics and reporting. You can track open rates, click rates, revenue, unsubscribe rates, and more. The reports are laid out in a user-friendly format, making it easy to see the performance of your campaigns and make data-driven decisions.
Customer Support
Omnisend offers excellent customer support, available 24/7 via live chat and email. The support team promises an average response time of just 4 minutes, which is highly beneficial for users who need quick assistance.
Overall User Experience
The overall user experience with Omnisend is positive, with users praising its ease of use, great automation capabilities, and professional-looking emails. The platform integrates seamlessly with major e-commerce platforms, and its real-time reporting and live view features make it easy to monitor and adjust your marketing campaigns.
In summary, Omnisend’s user interface is designed to be easy to use, with a focus on simplicity and functionality. It provides a smooth onboarding experience, intuitive email and automation tools, and comprehensive analytics, making it an excellent choice for e-commerce businesses looking to enhance their marketing efforts.
Omnisend - Key Features and Functionality
Omnisend Overview
Omnisend is a comprehensive email and SMS marketing platform specifically designed for e-commerce businesses, offering a range of features that leverage automation, personalization, and multi-channel engagement. Here are the main features and how they work:
Marketing Automation
Omnisend’s marketing automation capabilities are a cornerstone of its platform. It allows users to create automated workflows for various e-commerce scenarios such as welcome series, abandoned cart recovery, and post-purchase follow-ups. These workflows can be easily customized using a drag-and-drop Automation Editor, which includes pre-built sequences and templates.
Multi-Channel Campaigns
Omnisend enables seamless integration of email, SMS, and web push notifications into a single campaign. This multi-channel approach helps increase customer engagement by reaching customers on their preferred messaging channels. Users can drag and drop these channels into a single workflow, ensuring consistent and personalized communication across all channels.
Personalization and Customization
Personalization is a key feature of Omnisend. The platform allows users to customize emails and SMS messages using editable template sets, AI-generated subject lines, and the ability to address customers by their names and highlight their recent purchases. Users can also adjust font styles, logos, and color schemes to align with their business’s visual identity.
AI Writing Assistant
Omnisend includes an AI writing assistant that helps draft professional and engaging emails. This tool allows users to modify the tone, rephrase for clarity, and correct language, ensuring that emails are expertly phrased and look professional. This feature is particularly useful for constructing messages that are likely to engage and convert customers.
SMS Messaging
Omnisend offers built-in SMS messaging capabilities with free SMS credits included in all plans. Users can send both transactional and promotional SMS messages, and additional credits can be purchased at an affordable price. Features like SMS automation and two-way messaging are also available, enhancing customer engagement.
Segmentation and Targeting
The platform provides advanced segmentation options, allowing users to target specific customer groups based on behavior, purchase history, and demographics. This segmentation is powered by data from integrated e-commerce platforms like Shopify, WooCommerce, and Magento, enabling marketers to use real-time customer data in their campaigns.
Integration Capabilities
Omnisend offers native integrations with popular e-commerce platforms, ensuring seamless data synchronization. It also provides a RESTful API for custom integrations, although this is somewhat limited compared to enterprise-level solutions. Additionally, Omnisend can be integrated with other tools using services like Zapier, which simplifies the automation of lead management and other business processes.
Reporting and Analytics
Omnisend provides detailed reporting and analytics to track the performance of campaigns. Users can monitor sales tracking, attribution, open rates, click rates, and unsubscribe rates for their automation workflows. This data helps in optimizing campaigns and improving key metrics such as delivery rates and engagement.
Automation Workflows and Pre-built Templates
The platform includes pre-built automation workflows for common e-commerce scenarios, such as welcome series, abandoned cart recovery, and post-purchase follow-ups. These workflows are easy to set up and customize, allowing businesses to quickly deploy targeted campaigns without extensive setup.
Conclusion
In summary, Omnisend’s features are geared towards helping e-commerce businesses automate and personalize their marketing efforts across multiple channels, leveraging AI for better engagement and conversion rates. Its user-friendly interface, integration capabilities, and detailed analytics make it an effective tool for small to medium-sized businesses and direct-to-consumer brands.
Omnisend - Performance and Accuracy
Evaluating the Performance and Accuracy of Omnisend
Evaluating the performance and accuracy of Omnisend in the e-commerce tools AI-driven product category involves looking at several key aspects of its functionality and user experience.
Performance
Omnisend is highly regarded for its comprehensive marketing automation capabilities, which include email marketing, SMS, and web push notifications. Here are some highlights:
- Multichannel Approach: Omnisend allows businesses to reach customers through multiple channels, ensuring a broader reach and higher engagement rates. This multichannel approach is particularly effective in driving sales and engagement.
- Automation Workflows: The platform offers pre-built automation workflows for scenarios such as welcome series, cart abandonment, and post-purchase follow-ups. These workflows save time and ensure timely, relevant communication at each stage of the customer journey.
- Segmentation and Personalization: Omnisend enables users to segment customers based on their behavior, campaign engagement, and shopping activity. This segmentation allows for highly personalized messaging, which can significantly boost conversion rates.
- Analytics and Insights: Omnisend provides detailed analytics and insights into campaign performance, including email metrics like opens, clicks, sales, and unsubscribers. Advanced reports offer data on revenue per email and engagement by device, helping users refine their strategies.
Accuracy
In terms of accuracy, Omnisend stands out in several areas:
- Email Deliverability: Omnisend offers a more hands-on approach to improving email deliverability, providing detailed guidance on email list hygiene, sender domains, and email addresses. This helps in maintaining a good sender reputation and ensuring emails reach their intended recipients.
- List Management: The platform is effective in managing email lists, removing invalid subscribers after the first try, and preventing unnecessary costs associated with emailing disengaged or invalid subscribers.
- Data Accuracy: Omnisend’s integration with e-commerce platforms ensures that the data used for segmentation and personalization is accurate and up-to-date. This accuracy is crucial for delivering relevant content and boosting conversion rates.
Limitations and Areas for Improvement
While Omnisend is a powerful tool, there are some areas where it could be improved:
- Cost: For smaller businesses or those with limited budgets, Omnisend might be more expensive compared to other email marketing platforms like Mailchimp, especially considering the cost per subscriber.
- Learning Curve: Although Omnisend is generally user-friendly, its extensive feature set might require some time for new users to fully grasp and utilize all the available tools and functionalities.
- Integration Limitations: While Omnisend integrates well with many e-commerce platforms, there could be limitations or specific requirements for certain integrations that might need additional setup or support.
Compliance and Security
Omnisend is dedicated to helping e-commerce merchants stay compliant with regulations such as GDPR, which is a significant advantage in terms of data security and compliance.
Conclusion
In summary, Omnisend performs well in terms of its multichannel marketing capabilities, automation workflows, segmentation, and analytics. Its focus on email deliverability and list management ensures high accuracy in its operations. However, it may have some limitations related to cost and the learning curve for new users.
Omnisend - Pricing and Plans
Omnisend Pricing Overview
Omnisend, an AI-driven e-commerce marketing platform, offers a structured pricing system with three main plans: Free, Standard, and Pro. Here’s a detailed breakdown of each plan, including their features and pricing tiers.
Free Plan
- Cost: Free
- Contacts: Up to 250
- Emails: 500 emails per month
- SMS: 60 SMS messages per month
- Web Push: 500 web push notifications per month
- Features:
- Email templates
- Predefined automation
- Unlimited segmentation
- A/B testing
- Pop-ups and sign-up forms
- Omnisend branding on forms and campaigns
This plan is ideal for small businesses or individuals looking to explore Omnisend’s features without a financial commitment.
Standard Plan
- Cost: Starts at $16 per month
- Contacts: Up to 500 (pricing increases with larger contact lists)
- Example: $16/month for 0-250 contacts, $25/month for 1,000-1,500 contacts, and so on.
- Emails: 6,000 emails per month (12 times the number of contacts in your list)
- SMS: Up to 60 SMS messages per month
- Web Push: Unlimited web push notifications
- Features:
- All features from the Free plan
- Customer Success Manager (available for 60,000 contacts)
- 24/7 chat and live support
- Advanced email automation focused on eCommerce
- Unlimited active sign-up forms
- No Omnisend branding on forms and campaigns (optional)
This plan is suitable for growing and mid-size businesses that need more advanced marketing tools.
Pro Plan
- Cost: Starts at $59 per month
- Pricing increases with larger contact lists, e.g., $59/month for 0-250 contacts, $90/month for 4,500-5,000 contacts, and so on.
- Contacts: No limit on contacts, but pricing adjusts accordingly
- Emails: Unlimited emails per month
- SMS: Significant increase in SMS messages, e.g., around 4,000 texts per month for smaller lists and up to 110,000 texts for larger lists
- Web Push: Unlimited web push notifications
- Features:
- All features from the Standard plan
- Advanced reporting
- Customer Success Manager (available for 27,000 contacts)
- 24/7 priority support
- Unlimited published product reviews
This plan is best for high-volume senders and businesses that heavily use SMS in their marketing strategies.
Additional Considerations
- Billing Tiers: Pricing adjusts automatically based on the size of your contact list. You can check the specific pricing tiers on Omnisend’s website or contact their support.
- Starter Discount: Omnisend offers a 30% discount for the first three months if you pay for three months upfront. This applies to both the Standard and Pro plans.
- Plan Changes: You can change your plan at any time, and any overpaid amount will be used for the next payment.
By choosing the right plan based on your contact list size, budget, and marketing needs, you can effectively utilize Omnisend’s features to enhance your e-commerce marketing efforts.
Omnisend - Integration and Compatibility
Omnisend Integrations Overview
Omnisend, an AI-driven e-commerce marketing platform, offers a wide range of integration options to streamline your marketing and sales processes. Here’s a breakdown of how Omnisend integrates with other tools and its compatibility across different platforms:Direct Integrations with Ecommerce Platforms
Omnisend has built-in integrations with many popular ecommerce platforms, including Shopify, BigCommerce, WooCommerce (WordPress), and WordPress. These integrations allow you to connect your store directly to Omnisend, enabling features such as automated marketing campaigns, abandoned cart recovery, and customer segmentation without requiring technical expertise.Custom Ecommerce Platforms
For ecommerce platforms that are not on the list of supported integrations, Omnisend provides the option to integrate via API. This involves two stages: front-end integration and backend integration. The front-end integration requires adding an Omnisend snippet to all pages of your store, which can be done manually or using tools like Google Tag Manager. This setup allows you to use features like signup forms, welcome emails, and browse abandonment automations. The backend integration, which is more complex and often requires the assistance of a website developer, involves passing data and events to Omnisend via API. This integration enables advanced features such as expanded subscriber list segmentation, order-related notifications, and custom automation workflows.Integrations with Third-Party Apps
Omnisend can also be integrated with a wide array of third-party apps using Zapier. Zapier allows you to connect Omnisend with over 7,000 other apps, making it easy to automate workflows without any coding. For example, you can integrate Omnisend with tools like Facebook Lead Ads, Typeform, Mailchimp, Leadpages, ClickFunnels, and Squarespace, among others. These integrations enable you to automate tasks such as subscribing new leads to Omnisend lists, adding new form submissions as subscribers, and creating subscribers from various sources.Specific Examples of Integrations
- Customers.ai: You can connect Customers.ai to Omnisend using Zapier, allowing you to add new contacts from Customers.ai as subscribers in Omnisend and automate customer events.
- systeme.io: Similarly, you can integrate systeme.io with Omnisend to add new opt-ins as subscribers in Omnisend and create subscribers when new tags are added to contacts in systeme.io.
- Squarespace: While there is no direct integration with Squarespace, you can pass contacts submitting forms through Zapier or Make to integrate with Omnisend.
Compatibility and Ease of Use
Omnisend’s integrations are designed to be user-friendly, with many processes requiring no technical skills. The use of Zapier further simplifies the integration with other apps, allowing you to set up automations in minutes. For more complex integrations, such as those involving custom ecommerce platforms, consulting with a website developer is recommended to ensure everything is set up correctly.Conclusion
In summary, Omnisend offers versatile integration options that cater to various ecommerce platforms and third-party apps, making it a flexible and powerful tool for automating and enhancing your marketing strategies. Omnisend - Customer Support and Resources
Customer Support
Omnisend offers 24/7 customer support, which is a significant advantage for its users. This support is available via both email and live chat, even on the free plan. This round-the-clock availability ensures that users can get help whenever they need it, without any restrictions on working hours.
Learning Materials and Resources
Omnisend provides an extensive array of learning materials to help users improve their marketing skills. The Omnisend Academy is a valuable resource that includes an extensive library of recordings from past workshops and events, as well as detailed guides. These resources are curated to help users expand their knowledge and skills in email marketing and automation.
Online Resources and Knowledge Base
In addition to live support, Omnisend has a detailed knowledge base and tutorials within the platform. These resources help users find their way around the tools and answer many common questions quickly. The platform also encourages user feedback, which is used to improve the tool continuously.
AI-Powered Analytics and Reporting
Omnisend’s AI analytics feature tracks and reports the performance of email, SMS, and push notification campaigns. This provides users with valuable insights into campaign performance, helping them optimize their marketing efforts. The analytics reports are delivered within predetermined time intervals, ensuring users stay informed about their campaign’s success.
Automation and Campaign Tools
The platform includes pre-built automation workflows for scenarios like welcome series, abandoned cart recovery, and post-purchase campaigns. These tools save time and help engage customers throughout their journey. The email builder, enhanced by an AI assistant, suggests subject line ideas based on keywords, making campaign creation more efficient.
Conclusion
Overall, Omnisend’s customer support and resources are designed to be highly accessible and informative, making it easier for e-commerce businesses to manage and optimize their marketing campaigns effectively.
Omnisend - Pros and Cons
Advantages of Omnisend
Omnisend offers several significant advantages that make it a compelling choice for e-commerce businesses:Ease of Use and Integration
Omnisend is known for its user-friendly interface and easy integration with major e-commerce platforms such as Shopify, WooCommerce, and Magento. This one-click integration process requires minimal technical knowledge, making it accessible to businesses of all sizes.Omnichannel Capabilities
Omnisend allows businesses to combine email, SMS, and push notifications into a unified customer communication system. This omnichannel approach ensures consistent and personalized communication with customers across different channels.Marketing Automation
The platform features advanced marketing automation tools, including pre-built workflows for campaigns like welcome series, abandoned cart reminders, and post-purchase follow-ups. These workflows are highly customizable and can be triggered based on specific customer actions or data points.Personalization and Segmentation
Omnisend offers sophisticated segmentation capabilities, allowing businesses to segment customers based on purchase history, browsing behavior, and engagement patterns. The platform also includes AI-driven tools that analyze customer data to create highly personalized and targeted campaigns.Product Recommendations and Dynamic Content
Omnisend’s email builder includes dynamic product recommendation blocks that can automatically showcase relevant products based on a customer’s browsing or purchase history. This feature is particularly useful for increasing conversion rates.Advanced Analytics and ROI Tracking
The platform provides detailed analytics to track and optimize campaign performance, allowing businesses to measure the effectiveness of their marketing efforts and make data-driven decisions.Customer Support
Omnisend is praised for its responsive and supportive customer service team, which includes live chat support available 24/7. This ensures that users receive timely assistance with any inquiries or issues they may encounter.Disadvantages of Omnisend
While Omnisend has many strengths, there are also some notable weaknesses:Email Deliverability Issues
One of the significant drawbacks of Omnisend is its relatively low email deliverability rate. This can impact the effectiveness of email campaigns and is an area where the platform needs improvement.Limited Template Editor Features
The template editor in Omnisend lacks some must-have features, which can limit the creativity and flexibility of email design. Additionally, there is no support for interactive AMP emails, which is a feature offered by some other email service providers.Technical Challenges in AI Integration
Implementing Omnisend’s AI Agents can be technically challenging, particularly in terms of data synchronization and API integration. Ensuring clean and well-structured data is crucial for the AI Agents to perform effectively, and any inconsistencies can significantly impact their performance.Lack of Integration with Google Analytics
Omnisend does not currently integrate with Google Analytics, which can make it difficult for businesses to get a comprehensive view of their marketing performance across different platforms. By considering these advantages and disadvantages, businesses can make an informed decision about whether Omnisend is the right fit for their e-commerce marketing needs. Omnisend - Comparison with Competitors
Omnisend Overview
Omnisend is a comprehensive marketing automation platform that integrates email, SMS, and web push notifications to enhance customer engagement and recover lost sales. It offers advanced automation features, e-commerce-oriented email campaign templates, and detailed analytics and reporting.Alternatives and Their Unique Features
Appikon
Appikon is a strong alternative to Omnisend, particularly for Shopify users. It stands out with features like back-in-stock alerts, pre-order notifications, and the ability to integrate multiple communication channels (email, SMS, web push notifications). Appikon’s automation tools help in recovering lost sales and optimizing marketing efforts, making it highly effective for e-commerce brands.Postscript
Postscript is another notable alternative, highly rated on the Shopify marketplace. It focuses on driving e-commerce sales through automated workflows, real-time analytics, and precise audience segmentation. Key features include bulk SMS campaigns, scheduled texts, MMS marketing, and dynamic pop-ups to grow SMS subscribers. Postscript is particularly effective in recovering abandoned carts and personalizing messages.Klaviyo
Klaviyo is well-known for its eCommerce capabilities and is a strong competitor to Omnisend. It offers powerful automation, pre-built SMS flows, email deliverability reporting, and real-time segmentation. Klaviyo also includes A/B testing and customizable forms to bring in more leads. It integrates seamlessly into online stores and has a free plan for up to 250 contacts, making it accessible to smaller businesses.OneText
OneText is a cost-effective and data-driven alternative that focuses on direct, personalized messaging. It offers features like “Text to Buy,” which allows customers to make purchases directly via text messages, and “Magic links” that lead to personalized shopping experiences. OneText also provides live concierge support and automated refills, which can enhance customer engagement and loyalty.ActiveCampaign
ActiveCampaign, while not exclusively an e-commerce tool, is a strong alternative for email marketing and automation. It has an extensive template library, though less e-commerce-specific compared to Omnisend. ActiveCampaign excels in automation workflows and offers detailed analytics and reporting. However, it may require more customization for e-commerce needs compared to Omnisend or other e-commerce-focused tools.AI-Driven Customer Experience Tools
For those looking to enhance customer experience through AI, tools like Lyro AI Chatbot and Nosto are worth considering:Lyro AI Chatbot
Lyro AI Chatbot provides 24/7 customer support and shopping assistance using natural language processing (NLP). It can handle a wide range of queries, from product recommendations to order tracking, and allows businesses to take over the conversation whenever needed. Lyro offers a free subscription for up to 50 conversations per month, making it a viable option for small businesses.Nosto
Nosto is an AI-driven platform that creates personalized shopping experiences by analyzing customer behavior, preferences, and purchase history in real-time. It offers highly targeted product recommendations, personalized content, and tailored marketing messages. Nosto integrates via API or pre-built templates, ensuring no negative impact on site speed. Each of these alternatives offers unique features that can cater to different needs within the e-commerce sector. When choosing, consider the specific requirements of your business, such as integration with your e-commerce platform, the need for AI-driven customer support, or the importance of multi-channel marketing automation. Omnisend - Frequently Asked Questions
Frequently Asked Questions about Omnisend
What are the different pricing plans offered by Omnisend?
Omnisend offers three main pricing plans: Free, Standard, and Pro. The Free plan is ideal for beginners and allows up to 500 emails, 60 SMS, and 500 web push notifications per month to 250 contacts. The Standard plan is suited for growing businesses and starts at $16 per month, depending on the number of contacts. The Pro plan, starting at $59 per month for 250 contacts, offers unlimited emails, more SMS, and advanced features like custom domain signatures and 24/7 priority support.
How does Omnisend’s billing cycle work?
Omnisend’s billing cycle lasts 30 days, and your subscription renews every 30 days. You are charged based on the number of subscribed and non-subscribed contacts in your account at the time of billing. If your contact list grows or shrinks, your billing tier is automatically adjusted accordingly.
What types of contacts are charged for in Omnisend?
You are charged for both subscribed and non-subscribed contacts. Subscribed contacts are those who have opted-in to receive your newsletters, while non-subscribed contacts include those who have placed orders or created accounts but have not opted-in. Unsubscribed contacts are not charged.
How can I clean my email list to reduce costs and improve deliverability?
Omnisend offers automated list cleaning to enhance deliverability and reduce costs. You can access this feature by going to Reports → Deliverability → Email list hygiene. Additionally, enabling double opt-in for your sign-up forms helps keep your subscriber list clean by preventing invalid emails and spam bots from being added.
Can I upgrade my plan mid-billing cycle, and how does it affect my billing?
Yes, you can upgrade your plan from Standard to Pro mid-billing cycle. When you upgrade, you will be charged a prorated amount based on the remaining days in your current billing cycle. For example, if you upgrade 15 days into a 30-day cycle, you will only pay the difference for the remaining days.
How does Omnisend handle SMS and MMS messaging, and what are the costs?
Omnisend allows you to send SMS and MMS messages, with costs varying by country. The Pro plan offers more international SMS credits. For instance, the Pro plan starting at $59 per month includes 3,933 SMS credits. Additional SMS or MMS messages can be purchased at reasonable rates, such as $0.15 per message in the US.
Does Omnisend sync customer purchase history from my store?
Yes, once you connect your store to Omnisend, it starts syncing your contacts and their purchase history. This data is used for segmentation and other marketing purposes. The sync time may vary depending on your store’s platform.
How can I export a segment of contacts in Omnisend?
You can export contacts by going to the Audience or Segments section, finding the relevant segment or tag, and clicking on the export option. The export will be available in the Exports tab once it is finished.
What is the difference between the date added and opt-in date properties in Omnisend?
The “date added” field shows when contacts were added to Omnisend, while the “opt-in date” shows when they subscribed to receive your marketing emails. There is also an “external_created” property showing when contacts were added to your store, if different from the date added.
Can my store be charged in a different currency?
All payments in Omnisend are processed in USD ($), and prices do not include VAT. However, your bank may convert the charge to your local currency if applicable.
Omnisend - Conclusion and Recommendation
Final Assessment of Omnisend
Omnisend is a highly specialized email and SMS marketing platform that is particularly well-suited for e-commerce businesses. Here’s a comprehensive overview of its features, benefits, and who would benefit most from using it.
Key Features and Benefits
- Marketing Automation: Omnisend offers powerful automation features, including customizable workflows, pre-made templates, and the ability to personalize and improve workflows based on consumer interactions. This automation helps in scaling campaigns efficiently and driving sales.
- Omnichannel Marketing: The platform allows for seamless integration across multiple channels, including email, SMS, and web push notifications. This omnichannel approach helps in retargeting audiences with the right message at the right time.
- Advanced Segmentation: Omnisend provides advanced segmentation tools that enable businesses to create personalized content for specific audience groups. This leads to increased customer engagement, higher open and click-through rates, and improved ROI.
- Integrations: Omnisend integrates smoothly with major e-commerce platforms like Shopify, WooCommerce, BigCommerce, and more. It also integrates with various apps for email capture, email building, advertising, shipping, and logistics.
- AI Writing Assistant: The platform includes an AI writing assistant that helps draft professional and engaging emails, ensuring consistent and high-quality communication with customers.
- Customer Support: Omnisend is known for its excellent customer support, available 24/7 via live chat and email, with an average response time of just 4 minutes.
Who Would Benefit Most
Omnisend is particularly beneficial for:
- E-commerce Stores: Whether you have a small, medium, or large e-commerce store, Omnisend’s features are geared specifically to drive sales and enhance customer engagement. Its direct integration with major e-commerce platforms makes it a seamless addition to your marketing toolkit.
- New Online Stores: For those just starting out, Omnisend offers a free plan with full functionality, including 24/7 customer support. This makes it an ideal choice for new businesses looking to establish their email marketing strategy without additional costs.
- Businesses Seeking Advanced Segmentation and Automation: If you are looking to improve your targeting precision, increase customer engagement, and drive more conversions through personalized and automated campaigns, Omnisend is an excellent choice.
Overall Recommendation
Omnisend is highly recommended for e-commerce businesses seeking to enhance their email and SMS marketing efforts. Its user-friendly interface, advanced segmentation capabilities, and powerful automation features make it a valuable tool for driving sales and improving customer engagement. The platform’s excellent customer support and affordable pricing plans, including a free option, add to its appeal. If you are looking to create more relevant emails, increase customer engagement, and improve your ROI, Omnisend is a solid choice.