Omnyfy - Detailed Review
E-Commerce Tools
Omnyfy - Product Overview
Omnyfy Overview
Omnyfy is an e-Commerce Marketplace Platform that serves as a comprehensive solution for creating and managing multi-vendor marketplaces. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
Omnyfy enables buyers to purchase products from multiple sellers in a single order, making it an ideal platform for B2B, B2C, or service marketplaces. It facilitates online trading between multiple customers and vendors, streamlining the process of managing a marketplace.Target Audience
The platform is targeted at businesses and organizations looking to create and manage their own marketplaces. This includes enterprises, startups, and any entity aiming to launch a multi-vendor marketplace, whether it be for physical products, services, or a combination of both.Key Features
Marketplace Administration
Omnyfy provides advanced vendor management capabilities, including vendor onboarding, management of fees and charges, and comprehensive localisation options such as tax, currency, timezone, and language settings.Product and Service Management
The platform allows vendors to manage their stores, including adding, removing, and editing products and services. It supports various product types like simple, configurable, bundles, grouped, and virtual products. Vendors can also manage their inventory and fulfill orders through the marketplace.Search and Comparison
Omnyfy features a powerful search function with result caching, faceted search, and layered navigation, enabling customers to quickly find and compare products and services. The search functionality is optimized for both desktop and mobile devices.Marketing and Promotions
The platform includes tools for vendors to promote their products and manage sales events. It also supports marketing emails, popup notifications, and other promotional activities.Ratings and Reviews
Omnyfy allows for ratings and reviews of products and vendors, helping to build trust and transparency within the marketplace.Reporting and Analytics
The platform offers custom reports, analytics, and a vendor dashboard to help marketplace operators and vendors track performance and make informed decisions.User Experience
Omnyfy features a fully responsive, adaptive design that renders beautifully on any device. It includes a single-page checkout with a customizable cart design to encourage conversions and reduce cart abandonment. Overall, Omnyfy is a versatile and feature-rich platform that caters to the diverse needs of marketplace operators, vendors, and customers, making it a strong option for those looking to establish or enhance their e-commerce marketplaces. Omnyfy - User Interface and Experience
User Interface Overview
The user interface of Omnyfy, particularly in the context of its eCommerce tools, is crafted with a focus on usability, customization, and a seamless user experience.
Responsive and Adaptive Design
Omnyfy Marketplace boasts a beautiful, responsive design that adapts seamlessly to various devices, including mobile and tablets. This ensures that the marketplace looks and functions impeccably across different screen sizes, enhancing the overall user experience.
Customization Options
Users have the flexibility to customize the UI extensively. Omnyfy offers 20 themes out of the box, which can be further customized to fit the specific branding and needs of the marketplace. This includes fine-grained customizations of fonts, colors, headings, images, logos, and email styles from the admin backend. If needed, Omnyfy can also develop a completely custom look and feel based on the client’s UX requirements.
Accessibility
The platform is designed with accessibility in mind, supporting up to WCAG Level 2 AA, ensuring that the marketplace is usable by a wide range of users, including those with disabilities.
Streamlined User Flow
The interface is optimized for conversions, featuring a simple and direct pathway for customers to search, find, compare, and purchase products or book services. The one-page checkout process and customizable cart design are designed to encourage checkouts and reduce cart abandonment.
Search Functionality
Omnyfy’s search functionality is highly advanced, with high-speed search capabilities, result caching, and faceted search options. This allows customers to quickly find products and services, compare results, and even perform location-based searches for services.
Vendor and Customer Dashboards
Both vendors and customers have access to well-designed dashboards. Vendors can manage their stores, orders, shipping, and inventory, while customers can manage their profiles, track orders, and communicate with vendors. These dashboards are fully responsive and can be extended with additional modules.
Ratings and Reviews
The platform includes a core module for ratings and reviews, allowing customers to rate products and services. This feature helps build trust and drives network effects within the marketplace. Reviews are moderated by marketplace owners before they appear on the front end.
Conclusion
Overall, Omnyfy’s user interface is designed to be intuitive, highly customizable, and optimized for both vendors and customers. It ensures a smooth and engaging experience, making it easier for users to interact with the marketplace effectively.
Omnyfy - Key Features and Functionality
Omnyfy Overview
Omnyfy is a comprehensive e-commerce platform that offers a wide range of features and functionalities, particularly in the multi-vendor commerce sector. Here are the main features and how they work:
Vendor Onboarding and Management
Omnyfy simplifies the process of onboarding new vendors through a highly customizable method. This includes the ability for marketplaces to request additional questions from vendors to determine if they meet qualification parameters, and then activating the relevant approvals and workflows.
Benefits
- This streamlined onboarding process makes it easier for vendors to join the platform, reducing the time and effort required to get started.
Multi-Vendor Marketplace Capabilities
Omnyfy allows businesses to create marketplaces where multiple vendors can sell their products through a single platform. This includes support for various business models such as commission-based, wholesale, Marketplace Mode, and Drop-Ship Model.
Benefits
- Customers can purchase products from multiple vendors in a single transaction, enhancing their shopping experience and providing more product options.
Integration with E-commerce Platforms
Omnyfy integrates with eight of the top 10 most popular e-commerce platforms and is continuously adding new integrations. This allows vendors to seamlessly add their catalogues to the marketplace and receive orders directly into their e-commerce platforms.
Benefits
- Easy integration with existing e-commerce systems simplifies the process for vendors and enables them to manage orders efficiently.
Order Fulfillment and Inventory Management
The platform streamlines order fulfillment by enabling stores to route carts purchased in-store to central warehouses for direct fulfillment. This helps in minimizing inventory and maximizing shelf space for fast-moving items.
Benefits
- Efficient order fulfillment and inventory management reduce logistical challenges and ensure that customers receive their products quickly.
Payment Solutions
Omnyfy uses Stripe for its payment integration, which handles pay-in from customers, calculates commissions, and manages disbursements to vendors. This includes support for local payment methods and compliance with KYC, KYB, and anti-money-laundering checks.
Benefits
- Secure and efficient payment processing ensures smooth transactions and compliance with regulatory requirements, facilitating international expansion.
AI-Driven Shopping Logic
The platform employs smart shopping logic and boxing algorithms that simplify the process of sorting products for both store staff and customers. This makes it easier to purchase and ship products, especially in multi-customer transactions.
Benefits
- AI-driven logic reduces the complexity of product sorting and shipping, enhancing the overall shopping experience and operational efficiency.
Customer Engagement and Personalization
Omnyfy remembers shopping behavior, recommends products, and retains past store information for customers. This personalization helps in enhancing customer satisfaction and encouraging repeat purchases.
Benefits
- Personalized recommendations and remembered shopping behavior improve customer engagement and loyalty.
Reporting & Analytics
The platform provides comprehensive reporting and analytics tools for marketplace owners and vendors. This includes insights into sales, customer behavior, and other key performance indicators.
Benefits
- Detailed analytics help businesses make informed decisions, optimize their operations, and improve their market strategies.
Front-End Features
Omnyfy offers a responsive front-end designed for conversion, with multiple search methods, a customer dashboard, and mobile and tablet apps. This ensures a user-friendly experience across various devices.
Benefits
- A responsive and user-friendly interface enhances the shopping experience, leading to higher conversion rates and customer satisfaction.
Conclusion
In summary, Omnyfy’s features are designed to create a seamless, integrated e-commerce experience for both businesses and customers, leveraging AI and advanced logistics to streamline operations and enhance customer engagement.
Omnyfy - Performance and Accuracy
Performance of Omnyfy
Omnyfy is a comprehensive and agile eCommerce Platform-as-a-Service (PaaS) that excels in creating and managing multi-vendor product and service marketplaces. Here are some key aspects of its performance:Vendor Onboarding and Management
Omnyfy simplifies the process of onboarding vendors, allowing businesses to efficiently manage multiple sellers on a single platform. It includes features like centralized category management, advanced product types, and streamlined order management from a single page.Order and Inventory Management
The platform offers efficient order management, enabling buyers to purchase products from various vendors with a single order. It also provides streamlined inventory tracking and efficient shipping solutions, including integration with Easyship’s global network of courier service providers.Service Marketplaces
Omnyfy allows the creation of service marketplaces where customers can search, book, and pay for services from different vendors. This includes features like calendar management, paid booking, and cancellation options.Customization and Flexibility
The platform is highly customizable, allowing businesses to create marketplaces that fit their specific needs. It supports various product types, including virtual, bundled, and configurable products, and offers theme customization and event management capabilities.Scalability
Omnyfy is scalable, making it suitable for both small startups and large enterprises. It can handle various aspects of the marketplace, including subscriptions, transactions, and marketing, and ensures high uptime with powerful infrastructure.Accuracy
In terms of accuracy, Omnyfy appears to be highly reliable:Data Analysis
The platform provides accurate sales, revenue, and booking data analysis, helping vendors and marketplace operators make informed decisions.Payment and Shipping Solutions
Omnyfy accurately implements various payment and shipping solutions, ensuring smooth transactions and deliveries. It also handles recurring subscriptions and purchases with automated rules.Customer Satisfaction
The platform enhances customer satisfaction by allowing customers to compare different items and prices in one place, and it supports product reviews and ratings.Limitations or Areas for Improvement
While Omnyfy is highly functional, there are a few areas to consider:Learning Curve
Due to its extensive features, there may be a learning curve for businesses new to eCommerce or technology. This could require some time for new users to fully grasp the platform’s capabilities.Cost
The cost of using Omnyfy might be a consideration, especially for smaller businesses. However, the platform’s scalability and flexibility can make it a cost-effective solution in the long run.Vendor Management Complexity
While Omnyfy simplifies many aspects of vendor management, managing multiple vendors and their specific needs can still be complex. Ensuring that all vendors are properly integrated and managed may require ongoing attention.Conclusion
Omnyfy is a powerful tool for creating and managing multi-vendor marketplaces, offering a wide range of features that enhance performance and accuracy. While it may have a learning curve and some cost considerations, its scalability, customization options, and reliable infrastructure make it a strong choice for businesses looking to establish or enhance their eCommerce presence. Omnyfy - Pricing and Plans
Pricing Plans
Omnyfy offers several pricing plans, but the details can vary slightly depending on the source.Basic/Startup Essentials Plan
- This plan starts at $480 per month. It includes the core marketplace platform features such as multi-vendor management, product management, order management, vendor onboarding, and more.
Performance Plan
- The details for this plan are not fully specified in terms of cost, but it includes additional features beyond the core marketplace platform. It is mentioned as having a price of “$0” in some sources, which likely indicates that the exact pricing needs to be obtained directly from the vendor.
Ultimate Plan
- Similar to the Performance Plan, the Ultimate Plan’s pricing is not clearly specified and is listed as “$0” per month. This plan likely includes all the core features plus multiple geographies and premium support.
Features by Plan
Here are some of the key features available across the plans:- Core Features: Multi-vendor management, product management, order management, vendor onboarding, commission management, payment gateway integration, shipping management, inventory management, customer management, SEO optimization, marketing tools, analytics and reporting, mobile responsiveness, customizable themes, promotions and discounts, review and rating system, multi-language support, and multi-currency support.
- Additional Features in Higher Plans: These may include support for multiple geographies and premium support, though the exact details need to be confirmed with the vendor.
Free Trial
Omnyfy does offer a free trial, allowing potential users to test the platform before committing to a subscription.Free Version
There is no free version of Omnyfy available; users must subscribe to one of the pricing plans to use the service. For the most accurate and up-to-date pricing information, it is recommended to contact Omnyfy directly or consult their official website, as some details may not be fully available through secondary sources. Omnyfy - Integration and Compatibility
Integration with eCommerce Platforms
Omnyfy’s integration capabilities are largely facilitated by its Omnyfy Fuse module. This module allows vendors to connect their existing eCommerce stores directly to the marketplace. Specifically, it supports integrations with popular platforms like Shopify, WooCommerce, Wix, and more advanced connectors such as Magento 2, Big Commerce, and Squarespace.Shopify Integration
For instance, the Shopify integration enables vendors to sync products, pricing, inventory, images, categories, and product attributes directly from their Shopify store to the marketplace. This integration also facilitates real-time inventory updates and order fulfillment, making the process of managing orders and inventory much more efficient.Additional Integrations
Beyond eCommerce platforms, Omnyfy also integrates with various other tools and services. For example, it supports payment gateways like Stripe, shipping services such as Easyship and Sherpa Deliveries, and even ERP applications like Microsoft AX and SAP. These integrations help in streamlining payment processing, shipping logistics, and enterprise resource management.Multi-Device Compatibility
Omnyfy ensures that its platform is accessible and functional across multiple devices. The platform features a responsive front-end, which means it is optimized for use on desktops, tablets, and mobile devices. Additionally, Omnyfy offers mobile and tablet apps, enhancing the user experience and providing flexibility for both vendors and customers.Global Expansion and Multi-Region Marketplaces
For marketplaces looking to expand globally, Omnyfy supports multi-region marketplaces and multi-marketplace setups on the same infrastructure. This allows marketplace owners to manage multiple regions and marketplaces efficiently from a single platform.Custom Integrations
Omnyfy also provides the flexibility for custom integrations through its API and the Omnyfy Fuse integration tool. This allows for connecting to other stores or systems that may not be covered by the standard integrations, ensuring that the platform can be adapted to specific business needs.Conclusion
In summary, Omnyfy’s integration capabilities are extensive, covering a wide range of eCommerce platforms, payment and shipping services, and ERP systems. Its compatibility across different devices and support for global expansion make it a versatile and effective solution for marketplace owners and vendors. Omnyfy - Customer Support and Resources
Customer Support Options
Omnyfy provides a comprehensive set of customer support options and additional resources to help users effectively manage and utilize their eCommerce marketplace platform.Knowledge Base
Omnyfy has an extensive Knowledge Base that serves as a central resource for setting up and managing various aspects of the marketplace. This includes sections on:Marketplace Setup
- Setting up the marketplace for vendors, products, and sales processing.
- General marketplace configurations.
- Sales management and order reports.
- Vendor management, including onboarding and product creation.
- Product management, such as creating and managing categories and product attributes.
- Customer management, including customer groups.
- Marketplace commercials management, including commissions and payouts.
- Shipping and fulfillment.
- Content management.
- Marketing and marketplace communications.
Support Articles and Guides
The Knowledge Base is filled with detailed articles and guides on specific topics, such as:- Managing vendor reviews and product reviews to build trust and customer satisfaction.
- Adding funds to your Stripe Wallet for refunds.
- Different product image types and how to use them.
- Connecting your WooCommerce or Shopify store to Omnyfy using Omnyfy Fuse.
- Managing project types and milestone payments through the Project Bidding module.
FAQs
Omnyfy also provides a Frequently Asked Questions (FAQs) section that addresses common queries users might have about the platform. This helps in quickly resolving frequent issues without needing to contact support.Release Notes and Updates
Users can stay updated with the latest changes and improvements through the release notes and patch notes section. This keeps them informed about new features, bug fixes, and other updates to the platform.Vendor and Customer Support Tools
For vendors, Omnyfy offers tools like the Omnyfy Closer Vendor App, which allows vendors to receive and manage marketplace orders efficiently. Customers can make inquiries about products or communicate directly with vendors through the Enquiries Module, which also allows them to view and manage their inquiry history.Custom Integrations
Omnyfy provides resources on how to access the platform via API or using the Omnyfy Fuse integration tool to connect with other stores. This helps in integrating the marketplace with other eCommerce systems seamlessly. By offering these resources, Omnyfy ensures that both marketplace owners and users have the support and tools they need to operate their marketplaces effectively. Omnyfy - Pros and Cons
Advantages of Omnyfy
Omnyfy offers several significant advantages for businesses looking to establish or manage multi-vendor eCommerce marketplaces:Comprehensive Marketplace Capabilities
Omnyfy allows you to create marketplaces for a wide range of product types, including simple, configurable, bundled, grouped, and virtual products. It also supports service marketplaces where vendors can offer professional service bookings alongside product sales.Integration and Customization
The platform integrates seamlessly with popular payment gateways like PayPal, Braintree, and eWay. It also offers customizable themes, fonts, colors, and other design elements, ensuring a user-centric and responsive design that works well on any device.Efficient Management
Omnyfy provides tools for efficient order management, allowing buyers to purchase products from multiple vendors with a single checkout. Vendors can manage their orders, inventory, and shipping from a centralized platform. The system also supports multi-warehouse inventory management and advanced pricing and promotions engines.Advanced Search and Comparison
The platform features high-speed search with result caching, faceted search, and location-based search, making it easy for customers to find and compare products and services. This enhances the overall shopping experience and helps customers make informed purchasing decisions.Omni-Channel Shopping
Omnyfy facilitates omni-channel shopping experiences, enabling customers to purchase products in-store, online, or via mobile devices. It also supports features like Infinite Aisle capabilities and smart shopping logic to streamline the shopping and shipping process.Vendor and Customer Satisfaction
Vendors can collect ratings and reviews from customers, and the platform generates dashboards and reports to help vendors track their performance. This includes metrics on revenues, payouts, sales volumes, and customer satisfaction.Scalability and Cost-Effectiveness
By leveraging Magento 2 infrastructure, Omnyfy reduces the time and cost associated with building a marketplace from scratch. It can save businesses tens of thousands of dollars and reduce go-to-market timeframes by over 70%.Disadvantages of Omnyfy
While Omnyfy offers a wide range of benefits, there are some potential drawbacks to consider:Cost
Omnyfy operates on a quote-based pricing model, which means that the cost can be significant, especially for smaller businesses. There is no fixed pricing available, and you need to contact the vendor for a quote.Complexity for Small Businesses
Although Omnyfy is user-friendly, its extensive features and capabilities might be overwhelming for small businesses or those without extensive technical expertise. The platform is more suited for mid-sized to enterprise-level businesses.Limited Public Pricing Information
There is limited public information available about the pricing plans, which can make it difficult for potential users to budget or compare costs without direct communication with the vendor.Dependence on Magento 2
Since Omnyfy is built on Magento 2 infrastructure, any limitations or updates to Magento could potentially impact Omnyfy’s functionality. However, this also means that users benefit from Magento’s powerful eCommerce capabilities. In summary, Omnyfy is a powerful tool for creating and managing multi-vendor eCommerce marketplaces, offering a wide range of features and integrations. However, its cost and complexity might be barriers for smaller businesses, and the lack of public pricing information can make budgeting challenging. Omnyfy - Comparison with Competitors
When comparing Omnyfy with other tools in the e-commerce and marketplace management category, several key features and differences stand out.
Unique Features of Omnyfy
Multi-Vendor Marketplace
Comprehensive Localization
Advanced Vendor Management
Search and Comparison
Potential Alternatives
Aleran Connected Commerce
MarketplaceWorks
SureDone
SellerChamp
AI-Driven Features Comparison
Integration with AI Tools
Conclusion
In summary, Omnyfy stands out for its comprehensive multi-vendor marketplace features, advanced vendor management, and extensive localization capabilities. While alternatives like Aleran, MarketplaceWorks, SureDone, and SellerChamp offer valuable e-commerce management tools, they do not match Omnyfy’s specific strengths in creating and managing multi-vendor marketplaces. Integrating Omnyfy with AI-driven tools can further enhance its capabilities in areas like customer support and personalization.
Omnyfy - Frequently Asked Questions
What is Omnyfy?
Omnyfy is a Platform as a Service (PaaS) multi-vendor marketplace platform designed for creating, launching, and managing large-scale B2B, B2C, and service marketplaces. It allows businesses to rapidly set up and manage online marketplaces for products and services offered by multiple vendors.
What are the key features of Omnyfy?
Omnyfy offers a range of features, including multi-vendor management, product management, order management, vendor onboarding, commission management, payment gateway integration, shipping management, inventory management, and analytics and reporting. It also supports customizable themes, SEO optimization, marketing tools, and a review and rating system. Additionally, it includes features like multi-language and multi-currency support, API integration, and mobile responsiveness.
How much does Omnyfy cost?
The starting price of Omnyfy is $480 per month for the Startup Essentials plan. There are also other plans, such as Performance and Ultimate, but the detailed pricing for these plans is not publicly available and may require contacting the vendor for a quote.
What types of businesses does Omnyfy serve?
Omnyfy serves a wide range of businesses, including startups, small to medium-sized businesses (SMBs), and enterprises. It is versatile enough to accommodate various business needs across different sectors.
What apps does Omnyfy integrate with?
Omnyfy integrates with several apps and services, including Stripe, Salesforce Marketing Cloud, Shopify, TaxJar, AusPost, Sherpa, Easyship, SAP, and SMS Global. These integrations help in managing payments, marketing, shipping, and other essential functions.
How is Omnyfy commonly used?
Omnyfy is commonly used for creating and managing marketplaces. It facilitates online trading between multiple customers and vendors by providing tools for product and service management, order management, and vendor onboarding. It also supports service booking and comprehensive localization capabilities.
What are the top features for marketplace owners?
For marketplace owners, some of the top features include vendor onboarding and management, fees and charges management, service booking, reporting and analytics, and the ability to perform tasks on behalf of vendors or customers. Additionally, owners can control all marketplace configurations, manage customers, and customize the marketplace design.
Does Omnyfy support multiple warehouses per vendor?
Yes, Omnyfy supports multiple warehouses per vendor. This feature allows vendors to manage inventory and shipping from different locations, such as warehouses, stores, or even their homes.
How does Omnyfy handle product and service search?
Omnyfy features a powerful search functionality with high-speed search and result caching, ensuring quick results even with a large number of products. It also includes faceted search, layered navigation, and location-based search for both products and services.
What is the Product Q&A Module in Omnyfy?
The Product Q&A Module allows customers to ask questions about products and receive answers from vendors. Questions can be set to private or public, and they can be added to the marketplace FAQ. This module helps in improving customer engagement and decision-making by providing relevant and timely answers.
Does Omnyfy offer customizable themes and design options?
Yes, Omnyfy allows for customizable themes and design options. Marketplace owners can customize fonts, colors, headings, images, logos, and email styles from the admin backend. The platform also supports WCAG Level 2 AA compliant UI designs, making it accessible for government or public-sector marketplaces.
Omnyfy - Conclusion and Recommendation
Final Assessment of Omnyfy
Omnyfy is a comprehensive and agile eCommerce Platform-as-a-Service (PaaS) solution, particularly suited for businesses aiming to establish multi-vendor product and service marketplaces. Here’s a detailed look at its capabilities and who would benefit most from using it.
Key Features and Capabilities
- Multi-Vendor Marketplace: Omnyfy allows businesses to create fully functional B2C and B2B marketplaces where multiple vendors can sell products and services. It supports various product types, including simple, configurable, bundled, grouped, and virtual products.
- Service Marketplace: The platform enables the creation of service marketplaces where customers can search, book, and pay for services from different vendors. This includes features like appointment calendars, booking management, and multiple office locations for service providers.
- Vendor Management: Omnyfy offers streamlined vendor onboarding, management, and fee management. Vendors can create and customize their online stores, manage orders, and analyze sales and revenue data.
- Payment and Shipping Solutions: The platform supports multiple payment gateways and shipping methods, including integration with Easyship’s global network of courier service providers and dropshippers.
- Order and Booking Management: It features split order functionality, allowing customers to buy items from multiple vendors with a single checkout. Vendors can manage their part of the order efficiently, and customers can book services with ease.
- Customization and Localization: Omnyfy provides extensive customization options, including theme customization, responsive design, and comprehensive localization capabilities (tax, currency, timezone, and language).
- Analytics and Reporting: The platform offers detailed reporting and analytics tools, helping vendors and marketplace owners track key metrics such as revenues, sales volumes, and customer satisfaction.
Who Would Benefit Most
Omnyfy is ideal for mid-sized to enterprise-level businesses looking to create or enhance their multi-vendor marketplaces. Here are some specific groups that would benefit:
- B2B and B2C Marketplace Operators: Businesses aiming to create marketplaces for various industries, including product and service-based marketplaces, will find Omnyfy’s features highly beneficial.
- Service Providers: Companies offering professional services, such as healthcare, finance, and legal services, can leverage Omnyfy’s service marketplace capabilities to connect with customers efficiently.
- ECommerce Entrepreneurs: Entrepreneurs looking to start or scale their eCommerce ventures, especially those focusing on multi-vendor models, will appreciate Omnyfy’s user-friendly and feature-rich platform.
Overall Recommendation
Omnyfy is a strong contender in the eCommerce tools and AI-driven product category, especially for those needing a flexible and comprehensive multi-vendor marketplace solution. Its ability to integrate various features, such as vendor management, service booking, and advanced product catalogs, makes it a valuable tool for businesses seeking to enhance their online commerce capabilities.
Given its extensive customization options, support for multiple payment and shipping solutions, and powerful analytics tools, Omnyfy is highly recommended for businesses that require a scalable and user-friendly marketplace platform. If you are considering building or optimizing a multi-vendor marketplace, Omnyfy is definitely worth exploring further.