Piwik PRO - Detailed Review
E-Commerce Tools
Piwik PRO - Detailed Review Contents
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Piwik PRO - Product Overview
Piwik PRO Overview
Piwik PRO is a comprehensive analytics and data activation platform that caters to the needs of marketers, product teams, and businesses seeking to optimize their marketing strategies and customer interactions.Primary Function
The primary function of Piwik PRO is to provide a unified platform for collecting, analyzing, and activating customer data. It helps businesses gain a complete view of their marketing performance, identify areas for improvement, and take data-driven actions to enhance customer engagement and conversion rates.Target Audience
Piwik PRO is targeted at marketers, product teams, and businesses that need detailed analytics and customer data management. This includes e-commerce platforms, ad networks, CRM systems, and any organization looking to integrate data from various touchpoints to make informed decisions.Key Features
Analytics and Data Collection
Piwik PRO offers unsampled and raw data collection, ensuring complete and accurate data without data cardinality or thresholding limitations. It supports full website traffic tracking and integrates data from multiple sources such as websites, apps, ad networks, e-commerce platforms, and CRM systems.Tag Management
The platform includes a Tag Manager that allows users to create, test, and deploy tags quickly from customizable templates. This feature coordinates tag behavior with Analytics, Customer Data Platform, and Consent Manager to fit any data collection approach.Customer Data Platform (CDP)
Piwik PRO’s Customer Data Platform enables the creation of complete customer profiles by integrating data from various sources like CRM systems, e-commerce platforms, and web forms. It allows for advanced segmentation based on customer characteristics and behavior, and activates this data to provide personalized customer experiences across channels.Personalization
The platform offers personalization capabilities through its Audience Manager and Personalization tools. Users can create targeted ad campaigns, display personalized banners, and adjust website content based on specific audience segments. This helps in improving acquisition, retention, and cross-selling campaigns.Privacy Compliance
Piwik PRO is compliant with global data protection regulations such as GDPR, LGPD, and CCPA. It includes a Consent Manager to manage user consent and ensures that all data collection is done under top privacy standards.Data Activation
The platform allows for the activation of customer data to run effective campaigns. Users can export audiences to platforms like Google Ads and use the data to optimize marketing efforts and improve customer engagement.Conclusion
In summary, Piwik PRO is a versatile tool that helps businesses unify their marketing insights, ensure data privacy, and take actionable steps to enhance customer experiences and drive better results. Piwik PRO - User Interface and Experience
User Interface Overview
The user interface of Piwik PRO is characterized by its flexibility, customization options, and user-friendly design, making it a formidable tool in the E-Commerce Tools AI-driven product category.Customizable Dashboards
Piwik PRO allows users to create highly customizable dashboards. Unlike Matomo, which offers limited and fixed dashboard templates, Piwik PRO enables users to add or remove analytics elements as needed. You can change the size and dimensions of each widget, mix them in any order, and even use individual metrics as separate widgets. This flexibility ensures that users can build dashboards that focus only on the essential KPIs and metrics.Data Visualization
The platform offers a variety of data visualization options, including flat tables, explorers, bar charts, line charts, user flow reports, and funnels. Users can build custom charts and tables using any combination of metrics and dimensions, which is not possible in Matomo. This feature enhances the ability to present data in a way that is most meaningful to the user.Segmenting and Filtering Metrics
Piwik PRO provides advanced segmenting and filtering capabilities. Users can attach filters or segments to individual metrics on the dashboard, allowing for precise targeting of specific audiences or traffic segments. This is a significant advantage over Matomo, where segments can only be applied to the entire dashboard and not to individual widgets or metrics.Real-Time Dashboarding
Piwik PRO’s real-time dashboarding feature enables users to monitor customer behavior, track campaign performance, and adjust strategies in real-time. This feature allows for the creation of personalized dashboards quickly, without concerns about data sampling issues or tool connectors.Ease of Use
The interface is designed to be user-friendly, with features like a UI that simplifies the process of defining audiences and setting up triggers based on user behavior. For example, users can define rules to filter users based on their behavior and set up triggers to detect when these criteria are met, all within an intuitive interface.Additional Features
Piwik PRO also includes features like workspaces for concurrent tagging projects, import/export of tag configurations, and a moderation queue, which enhance the overall ease of use and efficiency. The platform supports unlimited user roles and permissions, unlimited tags, and unlimited custom variables, making it highly adaptable to different user needs.Privacy and Compliance
The user experience is further enhanced by strong privacy and compliance features. Piwik PRO ensures GDPR compliance, offers an opt-out/Do Not Track option at the individual tag level, and adjusts fired tags according to the visitor’s privacy preferences. This ensures that users can manage their data collection and activation processes in compliance with relevant regulations.Conclusion
In summary, Piwik PRO’s user interface is highly customizable, flexible, and easy to use, making it an excellent choice for businesses seeking to gain valuable insights into their website performance and user behavior. The platform’s real-time capabilities, advanced tracking features, and strong focus on privacy and compliance contribute to a positive and effective user experience. Piwik PRO - Key Features and Functionality
E-commerce Tracking and Reporting
Piwik PRO allows for detailed e-commerce tracking, including events such as view collection, view item, add to cart, view cart, begin checkout, add payment info, add shipping info, and purchase. This tracking helps in monitoring cart abandonment and reporting on store purchases, including details like order ID, discount, shipping, and tax.Advanced Event Tracking
The platform provides advanced event tracking, enabling you to see the actions users take across your web and app. This includes tracking specific user behaviors, such as which types of content drive the best results, helping you optimize your marketing strategies and improve conversion rates.E-commerce Dimensions and Metrics
Piwik PRO offers dedicated e-commerce dimensions and metrics that enhance your online store’s reporting. This includes detailed insights into customer behavior, helping you grasp client needs better and make informed decisions to improve your e-commerce performance.Cart Abandonment Tracking
Piwik PRO can track and report cart abandonment by monitoring add-to-cart and checkout events without a corresponding purchase. This feature helps you identify potential issues in your checkout process and implement strategies to reduce cart abandonment.Integration with CMS and Other Tools
For e-commerce platforms like WooCommerce and WordPress, Piwik PRO offers native plugins that automatically track store actions, such as e-commerce orders and abandoned carts. This integration ensures full reporting within the Piwik PRO dashboard. Additionally, Piwik PRO can be integrated with various other tools like Google Ads, Google Search Console, and A/B testing tools to provide a comprehensive view of your marketing performance.Tag Management and Consent Manager
Piwik PRO includes a Tag Manager that allows you to create, test, and deploy tags from customizable templates. This feature is complemented by a Consent Manager, which helps you enforce consent and opt-out mechanisms, ensuring compliance with data privacy regulations like GDPR, LGPD, and CCPA.AI-Driven Insights
While Piwik PRO itself does not inherently include AI-driven features, it can be integrated with other tools to leverage AI capabilities. For example, integrating Piwik PRO with Zilliz Cloud and Airbyte enables the use of vector search to explore unstructured data, uncover hidden patterns, and generate more accurate predictions and smarter recommendations. This integration makes Piwik PRO data AI-ready, allowing for more sophisticated and context-aware insights.Real-Time Reporting and Server-Side Tracking
Piwik PRO provides real-time reporting and server-side tracking, which ensures that you get complete and accurate data without sampling or thresholds. This real-time data helps in making immediate decisions to optimize your marketing campaigns and improve user engagement.Customer Data Platform (CDP)
The platform includes a Customer Data Platform that helps in creating a unified view of your customers across different channels. This allows for personalized experiences, enhanced ad targeting, and better customer engagement, all while respecting user privacy.Conclusion
In summary, Piwik PRO offers a comprehensive suite of features for e-commerce analytics, including detailed tracking, advanced event tracking, and integration with various tools. While it does not natively include AI-driven features, it can be integrated with other AI-capable tools to enhance its analytical capabilities. Piwik PRO - Performance and Accuracy
Evaluating the Performance and Accuracy of Piwik PRO in E-Commerce Tools
Evaluating the performance and accuracy of Piwik PRO in the e-commerce tools category involves examining its key features, benefits, and any limitations.
Performance
Piwik PRO is renowned for its comprehensive and accurate data collection capabilities, which are crucial for e-commerce analytics. Here are some key performance aspects:
Complete and Accurate Data
Piwik PRO provides unsampled and raw data, giving businesses full control over their data. This ensures that decisions are made based on complete and accurate insights.
Real-Time Analytics
The platform offers real-time analytics, allowing businesses to monitor website visitors, traffic sources, and other metrics in real-time. This enables immediate adjustments to marketing campaigns and optimization strategies.
Advanced Tracking Capabilities
Piwik PRO can track various user interactions such as page views, clicks, downloads, and form submissions. Custom event tracking allows for measuring specific user actions, providing deep insights into user behavior and engagement.
Customizable Dashboards and Reports
The platform allows for the creation of personalized dashboards and custom reports, which can be scheduled and automatically delivered to stakeholders. This ensures timely access to critical data.
Accuracy
The accuracy of Piwik PRO is supported by several features:
Detailed User Insights
Piwik PRO helps in identifying technical issues, usability problems, and content quality issues through detailed analytics reports. For example, it can segment users by browsers, operating systems, and screen resolutions to pinpoint compatibility and usability issues.
Attribution Models
The platform offers multiple attribution models to accurately attribute revenue to different touchpoints in the customer journey. This helps in understanding the impact of various marketing channels and avoiding double-counting of revenue.
Custom Metrics and Reports
Businesses can create custom metrics and reports to meet specific business needs. This includes calculating key e-commerce metrics such as average order value (AOV), cost per lead (CPL), and product performance.
Limitations and Areas for Improvement
While Piwik PRO is highly effective, there are some limitations and areas that could be improved:
Meta Sites Limitations
Piwik PRO’s Meta Sites feature does not unify visitor profiles across sub-sites; instead, it stacks the data without merging it. This means a visitor moving from one site to another is counted separately for each site, which can lead to inaccuracies in visitor and session tracking.
Configuration Standard
The platform does not enforce a central configuration standard, requiring goals and custom dimensions to be set up on the sub-site level rather than being shared from a central hub.
Transparency Over Meta Site Elements
There is a lack of transparency in how Meta Site elements are displayed and managed in sub-sites. This can make dependencies hard to track, especially when multiple teams are managing different sub-sites.
Conclusion
Piwik PRO is a powerful tool for e-commerce analytics, offering comprehensive and accurate data collection, real-time analytics, and customizable reporting. However, it has some limitations, particularly in the handling of Meta Sites and the lack of a central configuration standard. Addressing these areas could further enhance the platform’s performance and accuracy. Overall, Piwik PRO is a valuable asset for businesses seeking to optimize their online presence and improve their marketing strategies.
Piwik PRO - Pricing and Plans
Piwik PRO Offers
Piwik PRO offers two main plans for its Analytics Suite, each with distinct features and pricing structures.
Piwik PRO Core Plan
- Pricing: This plan is free and will remain so permanently.
- Features:
- Includes Analytics, Tag Manager, and Consent Manager modules.
- Supports up to 500,000 monthly actions.
- Offers 14 months of data retention.
- Provides secure cloud hosting in the European Union.
- Includes community support.
- Data Privacy: This plan emphasizes responsible data collection and compliance with GDPR and other data privacy laws. It includes a Consent Manager to ensure data collection only with proper consent.
Piwik PRO Enterprise Plan
- Pricing: The pricing for the Enterprise plan is not publicly disclosed and varies based on the specific needs of the business, such as the number of actions, modules, and hosting options. It generally starts at a higher cost, with prices beginning at around $419/month for 1,000,000 actions, though this can vary.
- Features:
- Includes all the features from the Core plan.
- Supports over 1,000,000 datapoints per month.
- Allows for 10 users and 100 websites.
- Offers priority email support.
- Provides access to a Customer Data Platform.
- Includes dedicated technical support and options for custom add-ons and setups.
- Flexible hosting options, including private cloud hosting in over 60 Azure and AWS regions.
Key Differences
- The Core plan is ideal for those who need basic analytics and data management with strong privacy features, all at no cost.
- The Enterprise plan is suited for businesses that require more advanced features, higher data limits, and personalized support.
Both plans ensure that users maintain full control over their collected data, and Piwik PRO does not monetize or share this data with third parties.
Piwik PRO - Integration and Compatibility
Integrations with Marketing and Analytics Tools
Piwik PRO seamlessly integrates with a range of marketing and analytics tools to enhance data quality and marketing performance. Key integrations include:Google Ads
Combine data from Google Ads with Piwik PRO metrics like sessions, bounce rate, and goal conversion to see which campaigns drive the most traffic.Google Search Console
Get insights into Google search queries and clicked search results to understand visitor behavior from organic searches.Google Tag Manager
Both server-side and client-side integrations are available for conversion tracking, site analytics, and remarketing.A/B Testing Tools
Integrations with AB Tasty, Conductrics, Omniconvert, Optimizely, Visual Website Optimizer (VWO), and Webtrends Optimize allow for A/B and multivariate testing directly within Piwik PRO.CMS and Web Application Integrations
Piwik PRO supports integration with various Content Management Systems (CMS) and web frameworks:WordPress
Integrate Piwik PRO with WordPress to monitor website and content analytics.Squarespace
Use Piwik PRO code to connect your Squarespace site and track important metrics.React, Angular, Gatsby, NextJS, Vue, Nuxt
Integrate Piwik PRO with these web frameworks to analyze user interactions and track web app usage.Mobile Application Integrations
For mobile applications, Piwik PRO offers SDKs for:Android
Collect usage and behavioral data for Android apps.iOS
Capture data about user behavior and characteristics in iOS apps.React Native and Flutter
Integrate Piwik PRO with React Native and Flutter apps to collect and analyze user data.Customer Data Platform (CDP) and Automation Tools
Piwik PRO’s CDP allows for the integration of customer data from various sources:Webhooks
Activate customer data by sending selected attributes to CRM, ecommerce platforms, data warehouses, and other products via webhooks.Automation Tools
Use no-code automation tools like Zapier to integrate with CRM, email marketing software, and other platforms.Data Import
Import data from CRM, ecommerce platforms, and data warehouses to enrich and update customer profiles in real-time.Consent Management and Compliance
Piwik PRO ensures compliance with data privacy regulations through its Consent Manager:Cookie Information
Integrate with Cookie Information CMP to streamline data collection with a compliant cookie banner and policy.Privacy and Security
Control data collection, storage, and access, and manage compliance for marketing tools installed on your website.Browser Compatibility
Piwik PRO is compatible with a wide range of browsers, ensuring you can access and use the platform without issues:Supported Browsers
Chrome, Firefox, Safari, Opera, Microsoft Edge, Internet Explorer (11): These browsers are supported, with regular updates to ensure compatibility with the latest versions. In summary, Piwik PRO offers a comprehensive suite of integrations that enhance its analytics capabilities, ensure broad compatibility, and facilitate compliance with data privacy regulations. This makes it a versatile and powerful tool for ecommerce and marketing analytics. Piwik PRO - Customer Support and Resources
Support Options
Piwik PRO offers a comprehensive range of customer support options and additional resources to ensure users can effectively utilize their analytics and tracking tools.Support Levels
Piwik PRO provides different levels of support to cater to various client needs:Medium-Touch Support
This includes fast and uninterrupted access to analytics insights, technical installation and setup assistance, and efficient account management. Users benefit from guaranteed support for critical issues, uptime, and incidents.High-Touch Support
For premium clients, this level adds personalized training and onboarding, dedicated account managers, and quarterly consultations to review and optimize the reporting setup. This ensures that the client’s goals are being met and provides ongoing support and guidance.Additional Support Services
Analytics Consulting
Piwik PRO offers consulting services to set up analytics, improve tracking and reporting, and ensure the data supports better decision-making processes.Extra Training & Workshops
Users can request additional training and workshops that are tailored to the specific needs of their teams and stakeholders.Professional Services
For non-standard solutions or unique needs, Piwik PRO provides advice, consultation, and assistance to help clients achieve their goals.Resources and Community Support
Community Forum
Users can engage with the community forum to learn from experts and other Piwik PRO users, sharing experiences and best practices.Help Center Materials
The help center provides resources that guide users through all key aspects of using the platform, including implementation, setup, integrations, and data exports.Certification Programs
Free certification programs are available to help users master their analytics and tag management skills.Self-Education Materials
Piwik PRO offers various self-education materials, including training and education resources, to help users get the most out of their data. This is particularly beneficial for SMEs who may have limited resources and expertise.Data Security and Compliance
Piwik PRO is compliant with various data protection regulations worldwide, such as GDPR, TTDSG/TDDDG, PIPEDA, CCPA, and LGDP. The platform ensures maximum data security and transparency, allowing users to control the quality and granularity of customer data. This includes features like consent management and the ability to store data in public or private cloud environments, including EU-owned data centers.Customer Data Platform
The Piwik PRO Customer Data Platform (CDP) helps integrate first-party data into complete customer profiles and audiences. It allows for flexible data integration, advanced segmentation, and data activation to provide personalized customer experiences. The CDP also ensures privacy compliance and data governance, making it easier to respect users’ right to privacy. By offering these support options and resources, Piwik PRO ensures that users can effectively collect, analyze, and act on their customer data, while maintaining high standards of data security and compliance. Piwik PRO - Pros and Cons
Advantages
Complete and Accurate Data
Piwik PRO provides unsampled and raw data, ensuring you have 100% of your website traffic data without any sampling or thresholding. This is crucial for making accurate business decisions.
Real-Time Reporting
The platform offers real-time dashboards with data freshness updated every 10 seconds, allowing you to react quickly to user behavior and trends. This feature is particularly beneficial for timely decision-making.
Customization and Flexibility
Piwik PRO allows for full customization of dashboards and reports. Users can create multiple dashboards, arrange them according to their preferences, and use custom widgets to suit their specific needs.
Multi-Channel Integration
The platform integrates data from various touch points such as websites, apps, ad networks, e-commerce platforms, and CRM systems, providing a unified view of your performance.
Ecommerce Tracking
Piwik PRO offers comprehensive ecommerce tracking capabilities, including tracking product views, add-to-cart actions, completed purchases, and other relevant metrics. It also reports shopping stages like viewed product details, abandoned carts, and completed orders.
Privacy and Security
The platform includes a Consent Manager for managing web tracking opt-ins and consent form generation, ensuring compliance with global regulations such as GDPR, LGPD, and CCPA. It also offers numerous privacy and security features.
User-Friendly Interface
Piwik PRO has an intuitive and responsive user interface, making it easy to configure key data collection settings and set up ecommerce tracking. It also offers support that includes implementation services.
Competitive Pricing
The platform is more competitively priced compared to other analytics solutions, making it a cost-effective option for businesses.
Disadvantages
Technical Requirements
For the self-hosted version, Piwik PRO requires a skilled technical team or premium support, which can be a barrier for some users.
Limited Ecommerce Module
Although the ecommerce module is functional, it is currently limited, and while new features are being introduced, it may not meet all the advanced needs of some users.
Data Refresh Interval
While the real-time dashboards update every 10 seconds, the session data refreshes every 30 minutes, which might not be as frequent as some users require for certain types of data.
Overall, Piwik PRO offers a comprehensive suite of analytics and data activation tools that are highly customizable and compliant with privacy regulations, but it may require technical expertise for full utilization.
Piwik PRO - Comparison with Competitors
Piwik PRO
Piwik PRO is a comprehensive analytics and data activation platform that offers several unique features, particularly in the areas of data privacy, customization, and integration.Key Features
- Data Privacy and Compliance: Piwik PRO stands out with its strong focus on data privacy, complying with regulations like GDPR, LGPD, and CCPA. It provides methods for anonymous data collection and full control over data processing, which is crucial for businesses handling sensitive data.
- Unsampled Data: Unlike some competitors, Piwik PRO delivers unsampled data by default, giving users reports based on 100% of their website traffic. This ensures accurate and complete data for decision-making.
- Ease of Setup and Customization: Piwik PRO is known for its easy setup and high level of customization. It offers built-in reports, open APIs for integration, and a user-friendly interface. The platform also includes a Tag Manager and Consent Manager, which provide more control over data collection and privacy.
- Ecommerce Tracking: While Piwik PRO’s ecommerce module is still developing, it allows for tracking various shopping stages, such as product detail views, cart updates, and orders. This helps in analyzing customer behavior and optimizing the shopping experience.
Alternatives and Competitors
Adobe Analytics
Adobe Analytics is a powerful analytics solution that offers advanced features, particularly in ecommerce tracking and reporting.- Advanced Ecommerce Tracking: Adobe Analytics is highly customizable and offers robust ecommerce tracking, including flexible segmentation and predictive insights. However, its complexity may require a skilled technical team or additional consulting services.
- Integration with Adobe Tools: Adobe Analytics integrates seamlessly with other Adobe products like Adobe Target, which is beneficial for testing and optimization. However, it may not offer the same level of data privacy and compliance as Piwik PRO.
Nosto
Nosto is an AI-driven platform focused on personalization and customer experience.- Personalization: Nosto uses big data, artificial intelligence, and dynamic targeting to deliver highly targeted product recommendations and personalized content. It integrates with websites, mobile apps, and email campaigns, but its pricing is custom-based and may not be as transparent as Piwik PRO.
- Speed and Control: Nosto offers speedy setup via API or pre-built templates and balances automation with control, ensuring no negative impact on site speed. However, it does not provide the same level of data control and privacy features as Piwik PRO.
Lyro AI Chatbot
Lyro AI Chatbot, part of Tidio, is focused on customer support and engagement.- Customer Support: Lyro provides 24/7 customer support using natural language processing (NLP) and can handle a wide range of queries, from product recommendations to order tracking. It is more limited in its scope compared to Piwik PRO but excels in automated customer support.
- Pricing and Customization: Lyro offers a free plan with limited conversations and more expensive custom plans for additional features. It lacks the comprehensive analytics and data activation capabilities of Piwik PRO.
Plerdy
Plerdy’s AI UX Assistant is geared towards conversion rate optimization (CRO) and user experience analysis.- CRO and UX Analysis: Plerdy translates raw data into actionable insights for web performance optimization, providing detailed analyses of UX elements. While it is excellent for CRO, it does not offer the broad analytics and data activation features of Piwik PRO.
Conclusion
Piwik PRO stands out for its strong data privacy and compliance features, ease of setup, and comprehensive analytics capabilities. For businesses prioritizing data control and privacy, Piwik PRO is a compelling choice. However, if your focus is more on advanced ecommerce tracking and reporting, Adobe Analytics might be a better fit. For personalization and customer support, Nosto and Lyro AI Chatbot, respectively, offer specialized solutions that can complement or replace certain aspects of Piwik PRO depending on your specific needs. Piwik PRO - Frequently Asked Questions
Frequently Asked Questions about Piwik PRO
How can I track the customer journey using Piwik PRO?
Piwik PRO allows you to track the entire customer journey from the first click to the final purchase. You can use its advanced reporting and real-time ecommerce data collection to see every interaction visitors have with your site. This includes identifying drop-off points in your sales funnel to ensure a smoother path to conversion.What advanced segmentation and analytics features does Piwik PRO offer?
Piwik PRO provides advanced segmentation and analytics features that help you understand customer needs and build in-depth profiles. You can segment customers based on demographics, purchase history, behavior, and more. This allows you to deliver personalized experiences and make data-driven decisions.How does Piwik PRO ensure data privacy and compliance?
Piwik PRO is designed to ensure compliance with strict privacy laws such as GDPR, HIPAA, and others. It offers full data control, secure hosting options, data anonymization, and a Consent Manager to manage and implement consent requests. This ensures that you can collect valuable data while respecting users’ privacy preferences.Can I integrate Piwik PRO with other tools and platforms?
Yes, Piwik PRO integrates with a variety of third-party tools, including Google products, CRM systems, ad platforms, BI tools, and more. This allows you to unify your marketing insights and get a complete view of your performance across different channels.How do I manage and customize dashboards in Piwik PRO?
Piwik PRO offers user-friendly and customizable dashboards that you can adjust with various filters and visualization options. You can analyze data side-by-side and empower your marketing efforts with actionable insights. The platform also allows you to create custom reports and select extra analytics dimensions to drill down into your data.How does Piwik PRO handle data security and hosting?
Piwik PRO ensures high-level security features, including ISO 27001 and SOC 2 certifications. You have the option to host your data on EU-owned servers or other secure locations such as Azure servers in the US, the Netherlands, Germany, Hong Kong, or Elastx in Sweden. This provides you with complete control over where your data is stored and how it is secured.Can I track specific ecommerce metrics with Piwik PRO?
Yes, Piwik PRO allows you to track vital ecommerce indicators such as customer lifetime value (CLV), shopping behavior metrics, total revenue, and average order value (AOV). You can also monitor product-specific key metrics and create custom reports to tailor the analysis to your needs.How can I use Piwik PRO to optimize my marketing efforts?
Piwik PRO helps you optimize your marketing efforts by analyzing customer buying habits and the return on investment from advertising. You can use data-driven insights to leverage content marketing, optimize your website for SEO, and enhance ad targeting to boost acquisition and engagement.Can I export data from Piwik PRO?
Yes, you can export all your data from Piwik PRO using its powerful API or raw data export features. This allows you to fuel different parts of your stack or data warehouse with analytics data.How does Piwik PRO support multi-channel attribution and funnel performance?
Piwik PRO supports multi-channel attribution, allowing you to understand every step of the customer journey. You can use ecommerce funnels such as checkout funnels and shopping behavior reports to maximize funnel performance and identify areas for improvement.What kind of support and resources does Piwik PRO offer?
Piwik PRO provides a help center with various FAQs, video tutorials, and technical support. You can also contact your dedicated account manager or the tech support team for any questions or issues you may have.