Sailthru - Detailed Review
E-Commerce Tools
Sailthru - Product Overview
Sailthru Overview
Sailthru is a comprehensive marketing automation platform that specializes in delivering personalized customer experiences across various digital channels, making it a valuable tool in the e-commerce and retail sectors.Primary Function
Sailthru’s primary function is to help marketers create and maintain strong, personalized relationships with their customers. It achieves this by leveraging AI and machine learning technologies to optimize communications across email, web, mobile, and other channels. The platform focuses on ensuring that each interaction is highly relevant and timely, thereby driving higher engagement, revenue, and customer lifetime value while reducing churn.Target Audience
Sailthru is primarily targeted at modern marketers in leading retail and media companies. It is particularly beneficial for businesses looking to enhance their customer engagement and retention strategies through personalized marketing campaigns.Key Features
Personalization
Sailthru creates detailed, data-rich customer profiles based on a wide range of criteria such as location, behavior, and interests. This allows for highly personalized content delivery, optimizing what content is included and when it is delivered to each individual.Multi-Channel Marketing
The platform supports marketing across multiple channels including email, SMS, social media, web, and mobile. It integrates seamlessly with other systems, such as Magento, to enhance e-commerce capabilities.AI and Machine Learning
Sailthru uses predictive analytics to determine the best times and methods to engage with customers, enabling real-time personalization and automated optimization of marketing campaigns.Email Management
It offers comprehensive email campaign management, including transactional emails, journey-based triggers, and high-performance email delivery. This ensures that emails are delivered to the inbox with high reliability.Data and Reporting
The platform provides extensive analytics and data visualizations, allowing marketers to monitor performance, identify trends, and export granular data for further analysis.Customer Lifecycle Optimization
Sailthru helps marketers reach consumers at the right time with the right content, optimizing the customer lifecycle and improving overall marketing effectiveness. By leveraging these features, Sailthru enables businesses to deliver meaningful and engaging marketing experiences that drive conversion and foster long-lasting customer relationships. Sailthru - User Interface and Experience
User Interface
Sailthru’s interface is built with a focus on simplicity and ease of use. Here are some notable features:Performance Dashboards
Sailthru offers a centralized dashboard that collects all relevant data in one place, allowing users to compare, contrast, and find better alternatives to push their products and services.Campaign Reports
The platform provides easy-to-use campaign reports that enable users to check the performance of their campaigns at a glance. This feature allows for real-time monitoring and adjustment of marketing strategies.Customizable Integrations
Sailthru has integrated with several leading e-commerce platforms such as Shopify, Magento, Demandware, and hybris. These integrations are out-of-the-box, meaning that purchase and interest data are immediately available without additional setup.Ease of Use
The platform is designed to be user-friendly, even for those without extensive technical expertise:Automated Processes
Sailthru allows for the automation of entire email programs using features like ‘includes’ and data feeds, making it easier for developers to manage and deploy mass personalized emails.Scalable and Flexible
The technology behind Sailthru is scalable and flexible, enabling brands to focus on business growth rather than worrying about technical infrastructure.Minimal Technical Fuss
The integrations with e-commerce platforms are designed to minimize technical hassle, cutting the time needed to implement Sailthru by half.Overall User Experience
The overall user experience is enhanced by several features:Behavioral Data Analysis
Sailthru compiles and applies customer interaction data to build a lifetime view of customers’ interests, behaviors, and purchase histories. This data is used to personalize campaigns and identify opportunities.Smart Strategies Feature
After collecting and analyzing data, Sailthru’s Smart Strategies feature provides insights to increase conversion rates. This includes predictive intelligence tools like Sailthru Sightlines, which optimize customer lifetime value.Customer Retention Analytics
The platform offers detailed information on customer retention, showing which platforms are effective in reaching and retaining customers. This helps in making informed marketing decisions.However, it is worth noting that some users have reported issues with customer service, which can sometimes be slow or unresponsive. Despite this, the platform’s overall design and features aim to make it as user-friendly and efficient as possible for marketers and e-commerce businesses.
Sailthru - Key Features and Functionality
Sailthru Overview
Sailthru, a comprehensive cross-channel marketing platform, offers several key features and functionalities that are particularly beneficial for e-commerce businesses, especially when integrated with AI and other advanced technologies.
Cross-Channel Personalization
Sailthru allows marketers to deliver personalized experiences across multiple channels, including email, web, and mobile. This is achieved through its industry-leading, data-rich, single-view customer profiles. These profiles are built using data from various sources, enabling marketers to create meaningful and targeted marketing campaigns.
Integration with Ecommerce Platforms
Sailthru has completed integrations with leading ecommerce platforms such as Shopify, Magento, Demandware, and Hybris. These integrations ensure that customer data, including purchase and interest data, is available immediately upon user registration. This seamless integration helps in maintaining continuity as businesses grow and switch between different ecommerce platforms, without losing historical data or marketing gains.
AI and Machine Learning
Sailthru leverages AI and Machine Learning to predict individual customer behavior in real-time. This capability allows marketers to target customers with personalized content, anticipating when, where, and how an individual customer will engage with the brand. This predictive functionality enhances engagement and conversion rates by providing relevant and timely communications.
Bi-Directional Segment Integration
The integration with Segment, a Customer Data Platform (CDP), enables bi-directional data flow between Sailthru and Segment. This allows for the collection and synchronization of customer data from all channels, creating a complete 1:1 profile sync. Marketers can launch personalized and automated marketing journeys, record and act on purchase-driven data, and track various customer interactions such as pageviews and sessions. This integration also enables the use of custom Segment variables to build targeted audiences and lists.
Customer Lifecycle Optimization
Sailthru provides tools for monitoring the performance of marketing strategies and identifying trends through data visualizations and customizable dashboards. Marketers can quickly determine the long-term impact of their strategies and adjust accordingly. This feature helps in optimizing customer lifecycles by delivering the right content at the perfect time.
Advanced Email Management
Sailthru offers a comprehensive email management system that allows marketers to manage campaigns, journey-based triggers, and transactional emails through a single platform. The platform supports features like abandoned cart emails, customizable purchase confirmation emails, and the ability to route all emails through Sailthru. This ensures high-performance, personalized email campaigns that drive engagement and conversions.
Personalization and Automation
With Sailthru, marketers can implement personalization capabilities such as pageview-tracking and Site Personalization Manager. The platform also allows for the auto-tagging of products with attributes, categories, or SEO keywords as interest tags, which helps in building detailed customer interest profiles automatically. This level of personalization enhances customer engagement and loyalty.
Data and Reporting
Sailthru provides actionable data through key marketing insights, allowing marketers to analyze every detail of their campaigns. The platform offers data export capabilities, enabling marketers to pull granular data into their preferred data analytics tools for further analysis. This ensures that marketers have all the necessary data to make informed decisions and optimize their marketing strategies.
Conclusion
In summary, Sailthru’s e-commerce tools are enhanced by AI-driven features that enable personalized marketing, seamless integration with ecommerce platforms, and comprehensive data management. These features work together to help marketers deliver targeted, engaging, and effective marketing campaigns across multiple channels.
Sailthru - Performance and Accuracy
Performance of Sailthru in E-Commerce Tools AI-Driven Category
Sailthru is a marketing automation tool that stands out in the e-commerce sector for its ability to personalize customer experiences across various digital channels, including email, websites, and mobile applications.Key Performance Features
- Personalization and Automation: Sailthru enables marketers to launch powerful personalization and automation journeys aligned with customer preferences. This is achieved through its integration with Segment, a Customer Data Platform (CDP), which allows for the synchronization of 1:1 user profiles and events, enabling predictive analytics and targeted marketing.
- Data Management: The platform has a strong data foundation that supports communication across all platforms, including email, online, mobile, and integrations like in-store and loyalty programs. This comprehensive data management helps in building long-term connections with customers and driving sustained profitability.
- Email Optimization: Sailthru is highly regarded for its email optimization and testing capabilities. It streamlines email operations, allowing for automated email servers, batch and flash mailings, and personalized emails to diverse lists without the need for manual composition.
Accuracy and Engagement
- Customer Insights: The bi-directional integration with Segment allows for the collection and analysis of customer data from various channels, providing deep insights into customer behaviors and preferences. This data is used to create accurate and engaging customer profiles, which in turn enhance the personalization of marketing campaigns.
- Cross-Channel Engagement: Sailthru facilitates cross-channel engagement by combining data from email, mobile apps, and website interactions. This ensures that customer interactions are consistent and relevant across all touchpoints, leading to higher engagement rates.
Limitations and Areas for Improvement
- API Support: One of the notable limitations of Sailthru is the lack of seamless API support for integrating with external systems. This can add complexity to the integration process, making it more challenging than anticipated.
- User Interface: Some users have reported that the UI of Sailthru can be outdated and clunky, making it difficult to navigate. Additionally, the use of dynamic personalization and reporting can be a bit tedious.
- CRM Integration: The CRM integration capabilities of Sailthru are considered weak, which can be a significant drawback for businesses that rely heavily on CRM systems.
Conclusion
Sailthru is a powerful tool for e-commerce marketers, offering strong performance in personalization, automation, and data management. However, it has some areas for improvement, particularly in terms of API support, user interface, and CRM integration. Despite these limitations, Sailthru remains a valuable asset for businesses looking to enhance customer engagement and drive revenue through personalized marketing campaigns. Sailthru - Pricing and Plans
Pricing Structure of Sailthru
When it comes to the pricing structure of Sailthru, a key player in the e-commerce tools and AI-driven product category, here are the key points to consider:Custom Pricing
Sailthru does not offer standardized pricing plans. Instead, it provides a quote-based pricing system, meaning that each client receives a customized pricing package based on their specific needs and requirements.No Free Plan or Free Trial
Sailthru does not offer a free plan or a free trial. Users must contact Sailthru directly to get a quote for their services.Cost Range
The costs for Sailthru can vary widely. Based on Vendr’s data, the annual cost for Sailthru software can range from a minimum that varies by company needs up to $377,000, with an average annual cost of about $164,000.Features Across Plans
While there are no predefined tiers, the features available through Sailthru include:- Performance Dashboards: Consolidate data for comparison and analysis.
- Campaign Reports: Monitor campaign performance in real-time.
- Prediction Manager: Predict customer interests and behaviors.
- Retention Analytics Tool: Analyze customer retention across different platforms.
- Smart Strategies Feature: Enhance conversion rates based on data analysis.
- API Integrations: Programmatically interact with features like sending emails, updating user data, and performing data processing tasks. Integrations include Google AdWords, Shopify, Magento, and more.
Customization
Given the quote-based system, the features and pricing are highly customizable to fit the unique needs of each business. This ensures that users only pay for what they need, but it also means that the specific features and costs will vary from one client to another.Summary
In summary, Sailthru’s pricing is highly customized and based on individual client needs, with no standard plans or free options available. Sailthru - Integration and Compatibility
Sailthru Overview
Sailthru, a marketing automation platform, is engineered to integrate seamlessly with various ecommerce and marketing tools, ensuring a smooth and efficient user experience across different platforms and devices.
Ecommerce Platform Integrations
Sailthru has completed integrations with several leading ecommerce platforms, including Shopify, Magento, Demandware, and Hybris, as part of its Sailthru Compass partner program.
- These integrations allow brands to leverage Sailthru’s capabilities without losing historical data or marketing gains when transitioning between platforms. For instance, if a brand starts with Shopify and later moves to Demandware or Hybris, Sailthru ensures continuity and ease of use.
- The integration with Demandware, for example, enables joint customers to send personalized emails, track customer behavior across channels, and access real-time updates on inventory and purchase information, including cart abandonments, all with minimal technical effort.
Data Integration and Single Customer View
Sailthru’s integrations with ecommerce platforms make it easier to build a single customer view by automatically integrating purchase and interest data. This data becomes available to Sailthru the moment a customer registers on the site, whether it’s on Shopify, Magento, Demandware, or Hybris.
- This out-of-the-box integration ensures that marketers can use purchase and interest data to inform their email campaigns without additional setup, enhancing the personalization and effectiveness of their marketing efforts.
API and Technical Integration
To integrate Sailthru with other tools, users typically need to use Sailthru’s API Key and API Secret. For example, when integrating Sailthru with mParticle, you must provide these credentials to forward events such as email addresses, session starts, and session ends to Sailthru.
- Sailthru also ensures that the integration process is straightforward, reducing the time and cost associated with setting up and maintaining the integration.
Cross-Channel Personalization
Sailthru personalizes individual customer experiences across various digital communication channels, including email, websites, and mobile applications. This personalization is achieved through advanced features that are part of the Sailthru by Marigold platform, allowing for real connections with customers and subscribers.
Ease of Use and Customization
The platform is designed for ease of use, allowing users to personalize email campaigns with a single click or build automations without needing to know how to code. The integrations are also customizable, enabling brands to choose the level of sophistication that suits their data-centric needs.
Conclusion
In summary, Sailthru’s integrations with ecommerce platforms and other marketing tools are designed to be user-friendly, efficient, and highly customizable, ensuring that brands can leverage advanced marketing automation and personalization capabilities without significant technical hurdles.
Sailthru - Customer Support and Resources
Customer Support Options
Sailthru by Marigold offers a comprehensive array of customer support options and additional resources, ensuring that users can maximize the potential of their AI-driven marketing tools.Dedicated Customer Success Managers
Each customer is assigned a dedicated Customer Success Manager who is not part of the sales team but rather an extension of the customer’s team. These managers are trained on industry business models and trends, providing strategic guidance to help customers achieve both short-term and long-term success with the platform.Strategic Support and Reviews
Sailthru conducts Strategic Business Reviews, benchmarking analysis, and insights workshops to help customers optimize their marketing strategies. This includes helping with deliverability to ensure emails reach the inbox, a critical aspect of email marketing.AI and Machine Learning Support
The platform leverages AI and Machine Learning to simplify personalization tasks. For example, features like triggered predictive entries, personalized send times, and customer behavior predictions are all supported by these technologies, making it easier for marketers to engage with customers effectively.Integration with Other Tools
Sailthru integrates with other key tools such as Zendesk, which allows customer service and marketing teams to share valuable data. This integration enables customer service professionals to access marketing insights, prioritize tickets based on customer value, and provide more informed support.Segment Integration
The bi-directional integration with Segment allows for seamless data exchange, enabling the creation of powerful personalization and automation journeys. This integration helps in gaining complete 1:1 profile syncs, recording and acting on purchase-driven data, and tracking various customer interactions across different channels.Educational Resources
Sailthru provides a wealth of educational resources, including updates on marketing trends, best practices, and industry shifts. These resources are compiled by experts from retail and media, offering proven strategies and tactics that customers can implement using Marigold Engage.Customer Support Services
The platform offers unmatched customer support through various services, including an in-house Deliverability team to maintain top sender reputations and ensure emails reach the inbox. Additionally, the support team helps with any technical or strategic issues, ensuring that customers can fully utilize the platform’s capabilities.Conclusion
Overall, Sailthru by Marigold is committed to providing a supportive environment that helps customers develop long-term marketing strategies and achieve their business goals efficiently. Sailthru - Pros and Cons
Pros of Sailthru
Sailthru offers several significant advantages for e-commerce and marketing professionals:Personalization
Sailthru excels in providing automated personalization across various channels, including email, web, and mobile. It allows you to personalize every aspect of your campaigns, which can improve engagement and conversion rates.Behavioral Data and Analytics
The platform collects and analyzes customer interactions, building a comprehensive view of customers’ interests, behaviors, and purchase histories. This data is used to personalize campaigns and identify opportunities, aided by tools like Smart Data reporting and analytics.Multi-Channel Engagement
Sailthru enables you to extend your marketing efforts through multiple channels, including email, SMS, and push notifications. This helps in developing a broader marketing strategy and engaging customers where they prefer.Performance Dashboards and Reporting
The platform offers performance dashboards that gather all relevant data in one place, allowing you to compare and contrast different metrics. Campaign reports and retention analytics tools help you assess the effectiveness of your campaigns and customer retention strategies.AI and Machine Learning
Sailthru uses AI and Machine Learning to predict individual customer behavior, enabling you to target customers with personalized content in real-time. This feature helps in optimizing customer lifetime value and enhancing overall marketing effectiveness.Integrations
Sailthru integrates with a wide range of platforms, including Google AdWords, Shopify, Magento, and more. This flexibility makes it easy to leverage customer data across different platforms and expand your marketing reach.Cons of Sailthru
While Sailthru offers many benefits, there are also some notable drawbacks:Pricing
Sailthru’s pricing can be a significant concern, as it is quote-based and may be pricey for some users. It is particularly geared towards engagement rather than acquisition, which might not be ideal for all businesses.Customer Service
Several users have reported poor customer service, with slower response times and less satisfactory support. This can be a critical issue for businesses that need prompt assistance.Learning Curve
Some users have noted a steep learning curve with Sailthru, which can make it challenging to get started and fully utilize the platform’s features.Customization Limitations
There are limited customization options for certain features, which might restrict the flexibility some users need to tailor the platform to their specific requirements.Performance Issues
Occasional performance issues have been reported by some users, which can impact the reliability and efficiency of the platform. By considering these pros and cons, you can make a more informed decision about whether Sailthru aligns with your marketing and e-commerce needs. Sailthru - Comparison with Competitors
When Comparing Sailthru to Competitors
When comparing Sailthru to its competitors in the AI-driven e-commerce tools category, several key features and differences stand out.
Sailthru
Sailthru is a comprehensive customer engagement platform that focuses on personalization, email marketing automation, and cross-channel communication. Here are some of its unique features:
- Personalization: Sailthru allows marketers to create personalized 1:1 relationships with consumers across various digital channels, including email, websites, and mobile applications.
- Data Foundation: It has a robust data foundation that supports communication across multiple platforms and integrates with in-store and loyalty programs.
- Campaign Management: Users can manage campaigns, journey-based triggers, and transactional email through a single platform. It also offers unique SMS marketing and push notifications to engage customers through their preferred channels.
- Insights and Analytics: The platform provides valuable insights into metrics like pageviews and revenue attribution, helping marketers make data-driven decisions.
Competitors and Alternatives
Bluecore
Bluecore is another significant player in this space, focusing on data-insights management for retailers. Here’s how it compares:
- Conversion Tracking: Bluecore helps retailers track the conversion rates of buyers and build automated one-to-one campaigns.
- Personalization: While it offers personalization, it is more focused on product recommendations and purchase history rather than the broad cross-channel approach of Sailthru.
Iterable
Iterable is a cross-channel marketing platform that empowers growth marketers to create user engagement campaigns throughout the full lifecycle.
- User Segmentation: Iterable supports marketers in segmenting users, building workflows, automating touchpoints, and testing strategies at scale.
- Lifecycle Campaigns: Unlike Sailthru, Iterable is more geared towards the entire user lifecycle, not just personalized interactions.
SmarterHQ
SmarterHQ provides a cross-channel personalization platform that enables marketers to deliver more personalized experiences.
- Cross-Channel Personalization: SmarterHQ focuses on providing a platform that allows for personalization across multiple channels, similar to Sailthru, but it may not have the same depth in email marketing automation.
Selligent Marketing Cloud
Selligent is an intelligent omnichannel marketing cloud platform that provides insights to deliver more personalized and valuable customer experiences.
- Dynamic Technology: Selligent’s technology offers dynamic insights that empower companies to deliver personalized experiences, but it may lack the specific focus on email and SMS marketing seen in Sailthru.
Keap
Keap, formerly Infusionsoft, focuses on customer relationship management (CRM) and automation, particularly for small businesses.
- Automation: Keap offers services including small business automation, marketing automation, sales automation, and email and text marketing. However, it is more CRM-centric and less focused on the broad personalization and cross-channel engagement of Sailthru.
Unique Features and Choices
- Sailthru’s Strength in Email and SMS: Sailthru stands out with its strong capabilities in email marketing automation and unique SMS marketing features, which are particularly useful for businesses that rely heavily on these channels.
- Cross-Channel Engagement: If a business needs a platform that can manage and personalize interactions across multiple channels (email, websites, mobile apps, and SMS), Sailthru is a strong choice.
In summary, while competitors like Bluecore, Iterable, SmarterHQ, and Selligent offer powerful personalization and marketing automation tools, Sailthru’s unique strengths lie in its comprehensive cross-channel engagement capabilities, robust email and SMS marketing features, and integrated data foundation. This makes it an excellent option for businesses seeking to personalize and automate their customer interactions across various digital channels.
Sailthru - Frequently Asked Questions
Frequently Asked Questions about Sailthru in E-Commerce
Q: What e-commerce platforms does Sailthru integrate with?
Sailthru integrates with several leading e-commerce platforms, including Shopify, Magento, Demandware, and Hybris. These integrations are part of their Sailthru Compass partner program, ensuring seamless data transfer and continuity as your business grows and you might switch between these platforms.Q: How do these integrations benefit my e-commerce business?
These integrations allow you to maintain historical data and marketing gains even as you switch between different e-commerce platforms. They also provide immediate access to customer purchase and interest data, which can be used to inform personalized emails and other marketing efforts without additional setup.Q: Can I customize the integrations and data imports in Sailthru?
Yes, the integrations with e-commerce platforms are highly customizable. For example, with the Magento 2 extension, you can filter data feeds, trigger abandoned cart emails, and customize transactional emails. Additionally, you can auto-import products from Google Product Feeds and apply custom item attributes.Q: How does Sailthru help in building a single customer view?
Sailthru helps in building a single customer view by integrating data from your e-commerce platform, including purchase history, interest data, and other customer interactions. This data is available out-of-the-box, ensuring that you have a comprehensive view of each customer across different channels.Q: What personalization capabilities does Sailthru offer?
Sailthru offers advanced personalization capabilities using AI and machine learning. You can fine-tune personalized messages using custom field filtering, and the platform provides predictions at the individual level to target customers with relevant content. This includes personalized emails, web, and mobile experiences.Q: Can I perform A/B testing with Sailthru?
Yes, Sailthru allows you to perform A/B testing on Overlays with real-time analytics. You can test up to five variations of your Overlays and measure the results to optimize your marketing strategies.Q: How does Sailthru handle customer lifecycle optimization?
Sailthru focuses on customer lifecycle optimization by providing tools to build emotional connections with customers, increase loyalty, engagement, and revenue. The platform uses predictive technology and recommendation capabilities to optimize the long-term value of each customer.Q: Is Sailthru easy to implement and use?
Sailthru is designed to be easy to implement and use, even for businesses without extensive IT expertise. The integrations with e-commerce platforms are turnkey, reducing the time and cost of implementation. The platform also offers an easy-to-use interface for managing data and marketing campaigns.Q: What kind of support does Sailthru offer?
Sailthru is known for its unmatched customer service. The platform is built to help marketers achieve more with less manual effort, and the support team is available to assist with any issues or questions you may have.Q: Can I use Sailthru across multiple marketing channels?
Yes, Sailthru is a cross-channel marketing platform that allows you to deliver personalized experiences across email, web, and mobile. It integrates data from all these channels to provide a unified customer view and optimize marketing efforts. Sailthru - Conclusion and Recommendation
Final Assessment of Sailthru in the E-Commerce Tools AI-Driven Product Category
Sailthru stands out as a formidable tool in the e-commerce sector, particularly for businesses looking to enhance their customer engagement and personalization strategies. Here’s a breakdown of its key features and who would benefit most from using it.Key Features
Integration with Major Ecommerce Platforms
- Integration with Major Ecommerce Platforms: Sailthru has completed integrations with leading ecommerce platforms such as Shopify, Magento, Demandware, and Hybris. This ensures seamless data transfer and continuity as businesses grow and switch between these platforms.
Automated Personalization
- Automated Personalization: Sailthru’s platform allows for automated personalization of email campaigns, SMS, and push notifications based on customer interactions, interests, and purchase histories. This helps improve engagement and conversion rates significantly.
Comprehensive Data Analytics
- Comprehensive Data Analytics: Sailthru offers advanced analytics tools, including performance dashboards, campaign reports, and a prediction manager. These tools help marketers analyze customer data in real-time and make informed decisions to optimize their marketing strategies.
Single Customer View
- Single Customer View: The platform simplifies the process of building a single customer view by integrating purchase and interest data from the moment a customer registers on your site. This data is available out of the box, eliminating the need for manual setup.
Customizable Integrations
- Customizable Integrations: The Magento 2 extension, for example, allows marketers to trigger abandoned cart emails, customize transactional emails, and sync products and attributes seamlessly between Magento and Sailthru.
Who Would Benefit Most
Growing Ecommerce Businesses
- Growing Ecommerce Businesses: Companies that are scaling up and need to transition between different ecommerce platforms will find Sailthru’s integrations particularly useful. It ensures that historical data and marketing gains are not lost during these transitions.
Marketers Focused on Personalization
- Marketers Focused on Personalization: Businesses that prioritize personalized customer experiences will benefit greatly from Sailthru’s automated personalization capabilities and detailed customer behavior analytics.
Retail and Media Companies
- Retail and Media Companies: Sailthru is particularly suited for retail and media companies looking to build deeper, longer-lasting relationships with their customers across various digital communication channels.