
Aurasma - Detailed Review
Education Tools

Aurasma - Product Overview
Introduction to Aurasma
Aurasma is an augmented reality (AR) platform that has been increasingly adopted in educational settings to enhance learning experiences. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
Aurasma allows users to create and share augmented reality experiences by linking physical objects, images, or places with digital content such as videos, images, text, and audio. This is achieved through the creation of “Auras,” which are the overlays of digital information that appear when a user scans a trigger image using the Aurasma app.Target Audience
The primary target audience for Aurasma in the education sector includes teachers, students, and school resource teams such as librarians. It is particularly useful for enhancing classroom learning, supporting students with language barriers, and engaging students in interactive and immersive educational activities.Key Features
- Easy Setup and Use: The app is free to download and use, with a simple setup process that involves creating an Aurasma account and linking it to both the app and the web-based “Studio” version.
- Content Creation: Users can create Auras using a drag-and-drop web studio, making it easy to manage and track augmented reality campaigns. This includes adding explanations, videos, or interactive content to physical materials like textbooks, worksheets, or posters.
- Interactive Learning: Aurasma can be used to create interactive word walls, label diagrams, conduct virtual field trips, and even develop interactive journal or newspaper articles. It helps students engage more deeply with the material and retain information better than traditional methods.
- Personalized and Targeted Content: The platform offers features to segment AR viewers and provide targeted content based on parameters like time, device, and region. This allows for more personalized learning experiences.
- Analytics and Feedback: Aurasma provides comprehensive analytics to track the performance of AR campaigns, including views, engagements, and click-through rates. This helps educators and marketers measure the effectiveness of their content.
- Social Sharing: Users can share photos, selfies, and videos of their augmented reality experiences, enhancing the social aspect of learning and engagement.

Aurasma - User Interface and Experience
User Interface Overview
The user interface of Aurasma, now rebranded as HP Reveal, is designed to be user-friendly and accessible, particularly in educational settings.Ease of Use
Aurasma is a free app available on Android and iOS devices, making it widely accessible. The app is straightforward to use, even for those who are not tech-savvy. After downloading, users can immediately start creating their own augmented reality experiences, known as “auras,” with the help of video tutorials provided within the app.Creating Auras
To create an aura, users need to upload a visual trigger (an image or a video) and associate it with the digital content they want to display, such as videos, animations, audio snippets, or graphics. This process is relatively simple and involves a few steps through the app’s intuitive interface. Educators can turn any distinctive surface pattern into an interactive display by uploading the aura to a specific channel, which can be subscribed to by students or other users.User Experience
The user experience with Aurasma is generally positive. Users have reported that the app is easy to use and that it feels natural to hold the device in front of a point of interest to activate the auras. In usability studies, participants have expressed excitement and happiness while using the app, and they have reported learning more information through this interactive method compared to traditional methods.Interactive Features
Aurasma allows for a variety of interactive features. For example, overlays can include full-screen displays on double-tap, follow-up activities such as questionnaires or prompts after a video or animation has played, and location-specific information quests integrated with Google Maps. These features make the app versatile and engaging for educational purposes.Feedback and Satisfaction
Users, including students and educators, have reported high satisfaction with the app. The usability study mentioned that slightly over half of the participants preferred using Aurasma over traditional tour guides, although older participants showed a preference for human guides. Overall, the feedback indicates that Aurasma enhances the learning experience by making it more interactive and engaging.Conclusion
In summary, Aurasma’s user interface is easy to use, intuitive, and highly engaging, making it a valuable tool for educational settings to enhance learning through augmented reality.
Aurasma - Key Features and Functionality
Aurasma Overview
Aurasma is an augmented reality (AR) platform that offers several key features and functionalities, particularly beneficial in educational settings. Here are the main features and how they work:Visual Triggers and Overlays
Aurasma allows educators to create and upload ‘auras’ as visual triggers. These triggers can be any distinctive surface pattern, such as images, logos, or text, which when scanned using the Aurasma app, display an overlay of digital content. This content can include animations, audio, videos, or graphics.Interactive Displays
By turning any surface into an interactive display, Aurasma enhances the learning experience. For example, scanning a page in a textbook can trigger additional information, such as videos or animations, providing students with a multisensory learning experience.Location-Based Content
Aurasma integrates with Google Maps, allowing educators to restrict triggers to specific locations. This feature enables location-specific information quests and can be used to create AR tours through public spaces, enhancing the educational experience by connecting it to real-world contexts.Channels and Content Management
All auras are placed in channels, which helps in organizing and managing content. Readers or subscribers of a channel will only see the auras specific to that channel, making it easier for educators to share relevant content with their students.Follow-Up Activities
Auras can include follow-up activities after a video or animation has played, such as questionnaires, Google Docs sheets, or writing prompts. This feature encourages active learning and engagement beyond just viewing the content.Collaboration and Student Involvement
Aurasma is easy to use, allowing educators to invite students to add to the channel. This collaborative approach enables students to be involved in the creation and updating of educational content, fostering a sense of ownership and engagement.Personalized Learning
While Aurasma itself is not AI-driven, it can be part of a broader educational strategy that includes personalized learning. By integrating Aurasma with other educational tools, educators can create customized learning experiences that cater to individual students’ learning styles and pace.Accessibility and Adaptability
Aurasma is free for educational and personal use, making it accessible to a wide range of users. It can be used on various mobile devices, and its adaptability allows educators to smoothly incorporate AR into different educational contexts.Conclusion
In summary, Aurasma’s features make it a versatile tool for enhancing educational experiences by overlaying physical spaces and materials with interactive digital content, promoting engagement, and facilitating collaborative learning. While it does not inherently integrate AI, it can be part of a larger educational framework that leverages AI for personalized learning experiences.
Aurasma - Performance and Accuracy
Performance
Aurasma has shown promise in enhancing student engagement and learning experiences. For instance, in a study involving second-grade English Language Learners (ELL), Aurasma was used to create interactive AR flashcards that included visual, audio, and interactive components. This approach helped increase student engagement and retention of vocabulary, as students found it more enticing and fun to learn through augmented reality rather than traditional text. In another study, Aurasma was integrated into a classroom to animate static LEGO manuals, which helped students build robots. Although the statistical analysis did not show significant differences in errors, efficiency, engagement, satisfaction, or ease of use between the animated and static manuals, students reported higher enjoyment and retention of information when using the animated manuals. However, usability issues were noted, such as the need to hold the iPad over the static manual and occasional malfunctions, which affected the learning experience.Accuracy
The accuracy of Aurasma in educational settings is generally positive but not without some challenges. The tool helps in providing clear, step-by-step instructions through animated visuals, which is particularly beneficial for procedural tasks. For example, in the LEGO robot-building experiment, the animated manual aided students in comprehending the procedural tasks better, even though the statistical differences were not significant. However, technical issues can impact accuracy. Students and educators have reported difficulties such as problems with mobile devices reading the auras, issues with creating channels and embedding video overlays, and the need for better instructions and support from the platform. These technical hurdles can reduce the effectiveness and accuracy of the learning experience.Limitations and Areas for Improvement
Usability Issues
Many users, especially those new to the technology, find Aurasma intimidating and difficult to use initially. Practice helps, but there is a need for clearer instructions and better support to ease the learning curve.Technical Problems
Issues such as device compatibility, video overlay limitations, and occasional malfunctions can hinder the smooth use of Aurasma. Smaller devices like iPhones or iPods might be more practical to address some of these issues.Integration
While Aurasma can be effective, it is important to ensure it is fully integrated into the curriculum. For example, in the ELL study, only half of the unit was integrated with Aurasma, suggesting a need for more comprehensive integration to maximize its benefits.Content Creation
The limitations of the Aurasma library and the need to avoid repeating auras and overlays were noted. Improving the library and providing more varied content options could enhance the user experience. In summary, Aurasma has the potential to significantly enhance educational engagement and accuracy through its interactive and visual learning tools. However, addressing the technical and usability issues, improving content creation, and ensuring full integration into the curriculum are crucial for maximizing its effectiveness.
Aurasma - Pricing and Plans
Pricing Structure of Aurasma
When it comes to the pricing structure of Aurasma, particularly in the context of education and personal use, here are some key points to consider:
Free Option
Aurasma offers a free version for educational and personal use. This free version allows users to upload and create ‘auras’ – augmented reality experiences triggered by visual patterns. Users can overlay physical spaces, print, and e-publications with additional information such as audio snippets, videos, graphics, and data charts.
Features in Free Plan
- Create and upload ‘auras’ as visual triggers.
- Overlay physical spaces, print, and e-publications with additional information.
- Include various types of content such as audio, video, graphics, and data charts.
- Use location-based features integrated with Google Maps.
- Allow students and readers to contribute to the channel and create content.
- Track engagement through built-in analytics.
Commercial Use
For commercial use, particularly by companies looking to enhance customer experiences, HP charges a fee. However, specific pricing details for commercial plans are not publicly available in the sources provided. It is mentioned that companies are charged for using Aurasma to enhance customer experiences, but the exact pricing structure is not outlined.
Additional Features for Large-Scale Implementation
For larger-scale implementations, especially those requiring more sophisticated and professional AR experiences, Aurasma Studio is available. This version is more suited for viewing content on multiple devices and offers more advanced features compared to the in-app version. However, the pricing for Aurasma Studio is not specified in the available sources.
Conclusion
In summary, while Aurasma provides a free version with substantial features for educational and personal use, the pricing for commercial and large-scale implementations is not publicly disclosed. If you need detailed pricing for commercial use, it would be best to contact HP directly or visit their official website for more information.

Aurasma - Integration and Compatibility
Aurasma: An Overview
Aurasma, an augmented reality (AR) platform, demonstrates notable integration and compatibility features that make it a versatile tool in educational settings.
Platform Compatibility
Aurasma is available as a free app on both iOS and Android devices, including iPhones, iPod Touch, iPads, and Android smartphones and tablets. This broad compatibility ensures that students and educators can access and use the app across a variety of mobile devices, facilitating widespread adoption and use.
Device and Hardware Compatibility
The app utilizes the camera and other sensors on smartphones and tablets to recognize real-world images and overlay digital content such as videos, animations, and 3D models. This image recognition technology allows for seamless integration with the hardware capabilities of these devices.
Integration with Educational Tools
Aurasma can be integrated into various educational activities and tools. For example, it can be used to create interactive word walls, label diagrams, and bring history to life through video overlays on posters and pictures. This integration enhances traditional teaching methods by adding an interactive and engaging layer to learning materials.
Content Creation and Management
Aurasma includes a cloud-based studio that allows users to create, manage, and track AR campaigns. This studio enables educators to develop and organize their AR content efficiently, ensuring that it is easily accessible and manageable across different educational settings.
Practical Applications in Classrooms
In classrooms, Aurasma can be used in conjunction with textbooks, posters, and other educational materials. For instance, teachers can create trigger images that, when scanned by the Aurasma app, provide additional resources or tasks for students to complete. This can be particularly useful in literacy stations or during homework assignments.
Conclusion
While the information available does not specify detailed integrations with specific Learning Management Systems (LMS) or other AI-driven education tools, Aurasma’s flexibility and compatibility with mobile devices make it a valuable addition to a variety of educational environments. However, for detailed integration with specific LMS platforms, additional setup or customization might be necessary, which is not explicitly covered in the available resources.

Aurasma - Customer Support and Resources
Based on the information available
Aurasma, now known as HP Reveal, does not provide ongoing customer support or resources in the same manner as it did before its operations ceased.
Historical Context
Aurasma was an augmented reality platform launched by HP Autonomy in 2011. It allowed users to overlay digital content onto the physical world using mobile device cameras. After HP acquired the platform in October 2011, it was rebranded as HP Reveal.
Current Status
HP Reveal ceased operations in February 2020. As a result, the official support channels and resources that were once available are no longer active.
Alternative Resources
For those looking for alternatives to Aurasma/HP Reveal, there are other augmented reality tools available. For example, a YouTube video discusses five alternative AR apps that can be used in educational settings, providing step-by-step directions and resources for users to explore these new tools.
Seeking Support
If you are seeking customer support or resources for augmented reality tools, you may need to look into these alternative platforms and their respective support options.

Aurasma - Pros and Cons
When Considering Aurasma as an Educational Tool
There are several key advantages and disadvantages to be aware of.
Advantages
- Ease of Use: Aurasma is known for its simplicity and user-friendly interface, making it accessible for both educators and students to create and use augmented reality content.
- Cross-Platform Compatibility: It can be used on a variety of devices, including Apple and Android devices, although it does not support Windows devices.
- Free Availability: Aurasma is free to use, which is a significant advantage for educational institutions with limited budgets.
- Interactive Content Creation: Educators can easily create “auras” – virtual elements such as videos, 3D models, or images – that are activated when students scan a physical object or image with their mobile devices. This enhances traditional learning materials and makes classroom lessons more engaging and dynamic.
- Real-Time Tracking and Analytics: Aurasma provides real-time tracking and analytics, which can help educators monitor student engagement and learning outcomes.
- Integration with Existing Materials: It seamlessly integrates with existing teaching materials, allowing educators to augment traditional resources without replacing them entirely.
Disadvantages
- Data Limitations: There is a limit on the amount of data that can be used for overlays, typically up to 20Mb on portable devices. This can restrict the complexity and size of the content created.
- Limited Templates: Aurasma has a limited choice of templates, which might restrict the creativity and variety of content that can be created.
- Dependence on User Abilities: The quality of the augmented reality experience depends on the abilities of the users creating the content. If the users lack creativity or technical skills, the outcome may not be as effective.
- Connection Requirements: Aurasma requires a reasonable WiFi connection or data allowance, which can be a challenge in areas with poor internet connectivity.
Conclusion
Overall, Aurasma is a valuable tool for education due to its ease of use, interactive content creation, and integration with existing materials. However, it has limitations such as data caps and a reliance on user abilities that need to be considered.

Aurasma - Comparison with Competitors
When Comparing Aurasma with Other Education Tools
When comparing Aurasma with other education tools that incorporate AI and augmented reality (AR), several unique features and potential alternatives stand out.
Unique Features of Aurasma
Aurasma is an Augmented Reality app and PC/Mac studio program that uses image-recognition software to bring static images to life. Here are some of its distinctive features:
- Interactive Content: Aurasma allows teachers to create interactive word walls, label diagrams, and bring history to life by overlaying videos on static images. This enhances student engagement and makes learning more interactive and memorable.
- Customizable Learning: Teachers can create screen casts to solve mathematical problems, explain lab procedures, and provide how-to videos for using school equipment. This personalizes the learning experience and offers support both in the classroom and at home.
- Parental Involvement: Aurasma enables parents to create videos of encouragement or explanations that students can access through the app, fostering a more inclusive learning environment.
- Accessibility: It can be used to create sign language flashcards for Deaf and Hard of Hearing students, making educational resources more accessible.
Potential Alternatives
Adaptive Learning Technologies
While Aurasma focuses on AR, other tools like Smart Sparrow, Querium, and Woot Math use AI to personalize learning experiences through adaptive learning technologies. These platforms analyze student performance data to adjust the content and pace of instruction, providing real-time feedback and support.
Intelligent Tutoring Systems
Tools such as GradeSlam and TutorMe offer intelligent tutoring systems that simulate one-on-one interactions with a tutor. These systems provide targeted assistance and explanations based on a student’s unique needs, which can be an alternative to Aurasma’s more general interactive content.
Interactive Learning Environments
AI-driven platforms like those mentioned in the context of virtual reality (VR) and AR can offer more immersive learning experiences. For example, VR can allow students to explore historical sites or conduct virtual science experiments, which might be more engaging than the static image overlays of Aurasma.
AI-Powered Note-Taking and Summarization
NotebookLM is an AI-powered tool for note-taking and summarization, integrating with Google Workspace. While it doesn’t offer AR capabilities, it can enhance student engagement by making note-taking more efficient and organized, which could complement the interactive features of Aurasma.
Engagement and Factual Accuracy
Aurasma excels in engaging students through interactive and visual content, making it particularly useful for subjects that benefit from visual aids and hands-on learning. However, for subjects requiring more personalized and adaptive learning, tools like Smart Sparrow or Querium might be more effective. For immediate tutoring support, GradeSlam or TutorMe could be better alternatives.
In summary, Aurasma’s unique strength lies in its ability to bring static images to life using AR, enhancing engagement and making learning more interactive. However, depending on the specific educational needs, other AI-driven tools might offer more personalized or immersive learning experiences.

Aurasma - Frequently Asked Questions
What is Aurasma and how does it work?
Aurasma is an augmented reality (AR) platform that allows users to create and share interactive content. It works by using a mobile device’s camera to recognize a trigger image or object, which then displays an overlay of additional information such as videos, images, audio, or text. Users need to download the Aurasma app, create an account, and follow the channels of educators or other users to view the interactive content.
How can Aurasma be used in the classroom?
Aurasma can be used in various ways to enhance learning. For example, teachers can create interactive word walls where students can see videos or images explaining new vocabulary words. It can also be used for labeling diagrams, creating interactive journals or newspaper articles, and explaining classroom rules through skits. Additionally, Aurasma can be used to create tutorials, how-to videos for using school equipment, and to bring historical characters to life through video overlays.
Is Aurasma free to use for educational purposes?
Yes, Aurasma is free for educational and personal use. There is a free version of the app and account, although a Pro version is also available with additional features. The free version is sufficient for most educational applications and is easy to set up.
How do students and parents access Aurasma content created by teachers?
Students and parents need to download the Aurasma app, search for the teacher’s account, and follow it. Once they follow the account, they will be able to view all the publicly shared Auras created by the teacher.
Can students create their own Aurasma content?
Yes, students can be co-creators and curators of Aurasma content. They can create their own mixed-media stories, link YouTube presentations to in-class projects, and even create digital portfolios. For instance, in music class, students can link an image of a musical instrument to a video of themselves performing a piece.
How does Aurasma differ from QR codes?
Aurasma offers more extension options and display variety compared to QR codes. With Aurasma, overlays can include additional activities such as full-screen display on double-tap, follow-up activities like questionnaires or prompts, and location-specific information using GPS. This makes Aurasma more versatile for educational activities.
Can Aurasma be used for location-specific information?
Yes, Aurasma can be used to create location-specific content. It integrates with Google Maps, allowing educators to create Auras that are triggered by specific locations. This feature is useful for activities such as school tours, historical site visits, or any location-based educational quests.
How can Aurasma support differentiated instruction?
Aurasma can support differentiated instruction by providing various types of overlays that cater to different learning needs. For example, a book review can link a book cover to a student’s recorded video discussing the book, offering an oral presentation option for students who prefer it. Additionally, Aurasma can be used to create sign language flashcards for Deaf and Hard of Hearing students.
Is Aurasma easy to set up and use?
Yes, Aurasma is relatively easy to set up and use. Educators need to download the app, create an account, and upload their content. The app is user-friendly, and the barrier to entry is low, making it accessible for both teachers and students.
Can Aurasma be used for parental involvement?
Yes, Aurasma can be used to involve parents in their children’s education. For example, parents can create video messages of encouragement or explanations that students can access through the app, helping students who are struggling with certain subject matter.
