
Ello - Detailed Review
Education Tools

Ello - Product Overview
Ello: An AI-Driven Reading Coaching App
Ello is an AI-driven reading coaching app specifically created to support the reading development of children from kindergarten through third grade. Here’s a breakdown of its primary function, target audience, and key features:
Primary Function
Ello serves as an interactive reading companion that listens to children as they read aloud. Using AI speech recognition, the app provides real-time feedback and encouragement, helping children improve their reading skills and develop a love for reading.
Target Audience
The main target audiences for Ello include:
- Parents: Looking for effective ways to support their children’s reading development at home.
- Educators: Seeking tools to enhance literacy instruction in the classroom.
- Children: The ultimate users, who benefit from the app’s engaging and interactive reading experience.
Key Features
- AI Speech Recognition: Ello uses AI to analyze a child’s reading, focusing on phonetic details to enhance their reading proficiency.
- Interactive Reading Companion: The app features an on-screen character, such as an elephant avatar, which acts as a personalized tutor, offering guidance and motivation through in-app rewards.
- Personalized Learning: Ello provides personalized reading support, adapting to various accents, ethnicities, and speech patterns.
- Extensive Library: The app includes over 700 original e-books, many of which are AI-generated, along with popular physical books available through a subscription service.
- Subscription Tiers: Ello offers two subscription tiers – one providing a customized reading curriculum on tablets, and another that includes physical books, activities, and rewards.
- Feedback Loop: The app actively seeks feedback from parents to address any biases and improve the user experience.

Ello - User Interface and Experience
User Interface Overview
The user interface of Ello, an AI-driven education tool focused on reading instruction for children in kindergarten through third grade, is crafted to be intuitive, engaging, and easy to use.Interactive and Personalized Experience
Ello’s interface is centered around providing a personalized reading experience. The app uses artificial intelligence to listen to children read aloud, offering real-time feedback and encouragement. This interactive approach helps children improve their reading skills and build self-confidence.User-Friendly Features
The app features a simple and interactive design that allows children to choose their favorite settings, characters, and plots for stories. With the “Storytime” feature, kids can create their own books, practicing new vocabulary and phonics skills in an engaging way. The interface guides children through the process of creating a story, ensuring it aligns with their reading level and learning needs.Safety and Appropriateness
Ello’s engineering team has implemented safety measures, including predetermined story options and human reviews, to ensure that the content created by children is appropriate and safe. This adds a layer of security and trust for parents and educators using the app.Access and Compatibility
The Ello app is accessible on iPhones and iPads running iOS 14 and newer, making it widely available for many users. Additionally, Ello offers an online library of decodable children’s books that can be accessed from any web browser, eliminating the need for specific devices in some cases.Ease of Use
The interface is designed to be straightforward and easy to navigate. Children can easily select stories, read aloud, and receive feedback without needing extensive technical knowledge. The app’s simplicity ensures that both children and their parents or educators can use it with minimal hassle.Engagement
Ello’s user experience is highly engaging, as it allows children to take an active role in their learning. By letting kids create their own stories and choose elements that interest them, the app motivates them to read more and practice their reading skills regularly. The feedback and encouragement provided by the AI technology further enhance the engaging nature of the app.Support for Diverse Needs
Ello offers a subscription model with a discounted price for families who receive government assistance, making it more accessible to a broader range of users. The app also partners with low-income schools to provide free access, ensuring that children from various backgrounds can benefit from its features.Conclusion
Overall, Ello’s user interface is designed to be user-friendly, engaging, and supportive of children’s early literacy development, making it an effective tool for both home and classroom use.
Ello - Key Features and Functionality
Ello: An Advanced AI-Driven Education Tool
Ello offers several key features that make it a compelling solution for improving children’s reading skills. Here are the main features and how they work:
Personalized Story Creation – Storytime
Ello’s Storytime feature allows children to create their own stories by choosing their favorite settings, characters, and plots. The AI technology then generates a story that is aligned with the child’s reading level. This interactive experience helps kids practice new vocabulary and phonics skills out loud as Ello reads the personalized story. This feature is particularly beneficial for supporting parents with struggling readers and provides a fun and educational experience for children in grades K-3.
Decodable Books and Phonics Instruction
Ello integrates decodable books into its platform, which are crucial for teaching phonics skills. These books fit into a scope and sequence of Science of Reading phonics instruction, ensuring that children practice specific sounds and words in a structured manner. For example, a child practicing the “ch” sound can be given a story with words like “chair” and “cheer” to help them practice reading those words out loud.
Advanced Child Speech Recognition
Ello’s AI is powered by proprietary speech recognition technology that can understand a child’s speech at a phoneme level. This technology outperforms other child speech recognition tools, such as Whisper, and is specifically designed to work with children reading, rather than conversational speech. This allows the AI to accurately assess and respond to a child’s reading skills.
Adaptive Learning – Adaptive Learn
Ello’s AI system, Adaptive Learn, understands, adapts, and responds to a child just as a teacher or reading coach would. This system uses principles backed by the Science of Reading to create a personalized learning experience. It continuously maps the child’s cognitive state and situates them along a learning pathway, ensuring that the content is always at the right level for the child to learn and grow.
Engagement and Motivation
The platform is designed to engage learners at their individual levels, creating personalized stories and teaching materials that evolve to meet the child’s interests and learning needs. This approach helps to motivate children to read by reflecting their interests and lives, making the learning experience more enjoyable and effective.
Safety and Appropriate Content
Ello has implemented safety measures to ensure that the content created by children is appropriate. The platform includes guardrails such as a predetermined set of story options to prevent children from creating inappropriate content. Extensive safety tests and human reviews have been conducted to ensure the safety and appropriateness of the Storytime feature.
Accessibility and Affordability
Ello offers its subscription app at an affordable price of $14.99/month, with a discounted rate of $2.99/month for families who receive government assistance. The app is available on iPhones and iPads running iOS 14 and newer. Additionally, Ello has made its library of decodable children’s books available online for free and has partnered with low-income schools to offer the subscription for free.
Research and Evidence-Based Instruction
Ello’s approach is grounded in evidence-based literacy instruction, combining phonological awareness, decoding skills, vocabulary development, fluency, and comprehension strategies. The platform leverages advances in self-supervised machine learning to build better child speech perception and continuous phenotyping for every stage of early learning.
These features collectively make Ello a powerful tool for improving childhood literacy, providing a personalized, engaging, and safe learning environment that is accessible to a wide range of families.

Ello - Performance and Accuracy
Evaluating the Performance and Accuracy of Ello
Evaluating the performance and accuracy of Ello, an AI-driven reading coach, reveals several key strengths and some areas for improvement.
Performance
Ello’s performance is marked by its innovative integration of real books with artificial intelligence technology. Here are some highlights:
- Personalized Learning: Ello uses advanced algorithms to personalize the reading experience for each student. It analyzes reading patterns and comprehension levels to provide targeted support and feedback, making the learning experience highly engaging and effective.
- Real Books Integration: Unlike many other EdTech platforms, Ello works with physical books, which helps students develop a deeper connection to reading and enhances their comprehension skills. This approach also promotes critical thinking, vocabulary development, and literacy skills that are often overlooked in digital-only environments.
- Interactive Feedback: The app provides real-time, interactive feedback, guiding students through challenging passages and offering suggestions for improvement. This immediate feedback loop is crucial for developing reading skills efficiently.
- Engaging User Experience: Ello’s app-based platform is user-friendly and engaging, with features like gamification, progress tracking, and rewards systems that keep students motivated and invested in their reading journey.
Accuracy
Ello’s accuracy is supported by several factors:
- Speech Recognition: Ello’s AI technology outperforms other speech APIs, such as Google Cloud’s speech API, by 30% in tracking a child’s reading. This ensures accurate analysis of the child’s speech and effective correction of mispronunciations and missed words.
- Evidence-Based Instruction: The platform uses evidence-based reading instruction, which is grounded in research and proven teaching methods. This ensures that the coaching provided is accurate and effective in improving reading skills.
- Data-Driven Insights: Ello collects and analyzes data on student performance, providing valuable insights to educators and parents. This data-driven approach helps in identifying areas for improvement and in making targeted interventions.
Limitations and Areas for Improvement
While Ello has several strengths, there are a few areas where it could improve:
- Assessment Data for Teachers: Currently, Ello does not provide assessment data, which is a significant pain point for teachers. The company is working on integrating this feature into the tool to better support classroom use.
- Language Expansion: Although Ello is testing versions in other languages, such as German, it is currently limited to English. Expanding to more languages could increase its accessibility and global reach.
- Platform Availability: While Ello is available on tablets, it is still in the process of being developed for smartphones, which could limit its accessibility for some users.
Engagement
Ello’s approach to engagement is highly effective:
- Delightful Experience: Ello focuses on making the reading experience delightful and engaging, rather than assessment-based. This approach helps in building a child’s love for reading and growing their confidence.
- Monthly Book Subscription: The monthly book subscription model, where families receive five books to read with Ello, keeps the content fresh and engaging for children.
Overall, Ello’s performance and accuracy are strong due to its innovative use of AI, real books, and personalized learning. However, addressing the limitations, such as providing assessment data for teachers and expanding to more languages and platforms, will be crucial for its continued growth and effectiveness.

Ello - Pricing and Plans
The Pricing Structure of Ello
Ello, an AI-driven reading companion, offers a straightforward pricing structure with two main subscription plans, a special discount program, and some free options.
Subscription Plans
Ello with E-books
- This plan provides a fully digital experience.
- Monthly cost: $14.99.
- Annual cost: $139 per year, which is a 23% discount compared to the monthly rate.
- Features:
- Full app access with digital coaching powered by Adaptive Learn Technology.
- Access to Ello’s library of decodable e-books.
- Digital prizes for your child’s progress.
- Up to 3 reader profiles can be added.
Ello with Paperbacks
- This plan includes all the features of the digital plan plus physical books.
- Monthly cost: $39.99.
- Features:
- All benefits of the fully digital version.
- 5 perfectly leveled books shipped to your home each month to read with the app.
- Physical prize for meeting the previous month’s in-app star goal.
Ello Access Discount Program
- This program is designed for families participating in government programs.
- Eligible programs include SNAP, EBT, SSI, Medicaid, TANF, NSLP, LIHEAP, WIC, TTANF, and Puerto Rico’s Nutrition Assistance Program (NAP).
- To apply:
- Fill out the Ello Access form.
- Upload proof of eligibility (e.g., a photo of your EBT card).
- After a review period of one business day, you will receive a unique coupon code if approved.
- Discount: Reduces the monthly cost of the Ello Digital subscription from $14.99 to $0.99.
Free Options
- Free Public Library: Ello offers a free public library with over 700 decodable e-books, which can be accessed without the AI coaching experience.
- Free Trial: A 7-day free trial is available for the Ello with E-books plan.
Referral Program
- Every customer receives a unique referral link.
- When someone signs up using this link and becomes a subscriber, both the referrer and the new subscriber get rewards, such as a free month of Ello or a free Ello plushie.
This structure ensures that families have flexible and affordable options to support their children’s reading development.

Ello - Integration and Compatibility
Ello: An AI-Driven Reading Coach
Ello integrates and operates across various platforms and devices with a focus on simplicity and broad accessibility.
Platform Compatibility
Ello is currently available as a tablet app, with plans to expand to smartphones in the future. Here are the specific compatibility details:
- iOS Devices: Ello is compatible with iPhone, iPad, and iPod touch, requiring iOS 14.0 or later, and iPadOS 14.0 or later.
- Future Expansion: The company is working on bringing the app to smartphones, indicating a broader reach across different mobile devices.
Device Requirements
To use Ello, your device must meet the following requirements:
- Operating System: iOS 14.0 or later for iPhones and iPads, and iPadOS 14.0 or later for iPads.
- Storage: The app size is approximately 448.7 MB, ensuring it can run on devices with sufficient storage space.
Integration with Educational Tools
While specific integrations with other educational tools are not extensively detailed, Ello is designed to work seamlessly within educational settings:
- School Partnerships: Ello is running pilot programs with about 30 schools, primarily in San Francisco and New York, indicating plans for integration into classroom environments. The app aims to provide assessment data that teachers find valuable.
- Parental Involvement: Parents can manage family accounts, add multiple children, and monitor progress, making it a tool that can be used both at home and in school.
Technical Infrastructure
Ello has recently migrated from Google Cloud Platform (GCP) to Amazon Web Services (AWS), which helped in modernizing their infrastructure and unblocking key machine learning initiatives. This migration was completed within six months, ensuring the app’s stability and performance.
Conclusion
In summary, Ello is designed to be user-friendly and accessible across various devices, particularly tablets and soon smartphones, with a clear focus on educational settings and parental involvement. Its technical infrastructure is well-supported by AWS, ensuring smooth operation and continuous improvement.

Ello - Customer Support and Resources
Customer Support
For any questions or issues, you can contact Ello’s customer support team through various channels:
- Email: You can reach out to the support team at
support@ello.com
for assistance with any queries or problems. - Text: You can also text the support team at (415) 214-8119 for quick help.
Resources and Features
Reading Level Adjustment
Ello allows you to adjust your child’s reading level based on their performance and feedback. You can update the reading level through the app, and if needed, set it to match the level determined by their school teacher.
Book Selection and Delivery
Ello offers a monthly book delivery service where expertly matched books are sent to your home. These books are selected based on your child’s reading level and interests. You have the option to return books via free, prepaid shipping or keep them for a small fee.
Interactive Reading Options
The Ello app includes various types of books, such as decodable books, turn-taking books, and storytime books. These interactive options help in reinforcing phonics rules, boosting listening skills, comprehension, and vocabulary.
Reward System
Ello has a reward system that encourages children to read more. Children collect stars and badges, leading up to a completion prize that can be delivered digitally or included in the next box.
Referral Program
Ello subscribers can refer new customers and earn rewards. For each new subscriber who signs up using your unique referral link and completes their free trial, you receive a free month of Ello or a free Ello plushie.
Technical Support
The app is designed to be user-friendly, but if you encounter any technical issues, you can contact the support team for assistance. The app currently works on iPhones and iPads running iOS 14 and newer, but it does not support Android devices, Samsung tablets, Kindle tablets, laptops, or desktop computers.
Data and Privacy
Ello ensures that data collection is optional and secure. You can opt-in to allow Ello to process the audio of your child reading to provide real-time support and improve the app. All data collected is anonymous and aggregated.
Additional Resources
For schools, Ello offers free access to its reading app, which includes hundreds of engaging decodable books accessible from any device. This makes it a perfect companion for independent practice in the classroom.
By providing these support options and resources, Ello aims to make the learning experience as supportive and engaging as possible for children and their parents.

Ello - Pros and Cons
Advantages of Ello in Education
Ello, an AI-driven reading app, offers several significant advantages in the education sector, particularly in enhancing reading skills for children.Personalized Learning Experience
Ello’s AI technology allows children to create their own stories by choosing settings, characters, and plots. This feature, called “Storytime,” generates stories that are personalized to the child’s reading level, making the learning experience highly engaging and relevant to their interests.Phonics and Vocabulary Practice
The app integrates decodable skills with developed storylines and advanced vocabulary, helping children practice phonics and new vocabulary in a fun and interactive way. For example, if a child is practicing the “ch” sound, the story will include words like “chair” and “cheer” to reinforce this skill.Immediate Feedback and Correction
Ello’s AI companion listens to the child read aloud and provides immediate feedback on mispronunciations and missed words. This real-time feedback helps children correct their reading mistakes and improve their reading skills.Accessibility and Inclusivity
Ello offers its services at an affordable price, with a subscription available for $14.99/month and a discounted rate for families receiving government assistance. Additionally, the app has partnered with low-income schools to provide the subscription for free, ensuring that all children have access to quality reading instruction regardless of their financial situation.Advanced Speech Recognition
Ello’s proprietary speech recognition technology is highly advanced, outperforming other technologies like OpenAI’s Whisper and Google Cloud’s speech API. This ensures that the app can accurately understand and respond to a child’s speech at a phoneme level.Disadvantages of Ello in Education
While Ello offers many benefits, there are also some potential drawbacks to consider.Safety and Content Control
Although Ello has implemented safety measures such as predetermined story options to prevent inappropriate content, there is still a risk that children could potentially create or encounter content that is not suitable. Continuous monitoring and updates are necessary to maintain safety standards.Dependence on Technology
There is a concern that relying too heavily on AI tools like Ello could reduce the importance of teacher-student interactions. Educators need to ensure that AI is used as a supplement rather than a replacement for traditional teaching methods.Privacy and Security Issues
As with any AI technology, there are potential privacy and security issues. Ensuring that the data collected by Ello is secure and used ethically is crucial to maintaining trust in the app.Bias in Algorithms
AI algorithms can sometimes contain biases that affect educational outcomes. It is important for Ello to continuously review and update its algorithms to ensure fairness and equity in the learning experience.Cost of Implementation and Maintenance
While Ello offers affordable subscription options, the cost of implementing and maintaining AI technologies in schools can be significant. This could be a barrier for some educational institutions. In summary, Ello provides a highly engaging and personalized reading experience for children, but it is important to address the potential risks and ensure that the technology is used responsibly and in conjunction with traditional teaching methods.
Ello - Comparison with Competitors
Unique Features of Ello
- Proprietary Child Speech Technology: Ello uses patent-pending speech recognition technology that can decipher speech down to the phonemic level, making it highly effective for teaching reading skills to children in grades K-3.
- Adaptive Learning and Science of Reading: Ello’s app aligns with the Science of Reading, incorporating a phonics scope and sequence, which ensures that the learning experience is both personalized and grounded in educational best practices.
- Decodable Books and Storytime Feature: Ello offers a library of over 700 decodable books and a unique “Storytime” feature that allows children to create their own stories, combining decodable skills with advanced vocabulary and storylines.
- Ethical AI Practices: Ello has received recognition for its ethical AI practices from Common Sense Media, ensuring a safe and appropriate learning environment for children.
Potential Alternatives
ClassPoint
- While not specifically focused on reading, ClassPoint is an interactive presentation tool that includes features like interactive quizzes and annotation tools. It does not offer the same level of personalized reading instruction as Ello but can be useful for broader educational needs.
Gradescope
- Gradescope is a digital grading and assessment tool that uses AI to assist with grading and provide analytics. It does not focus on reading instruction but can be a valuable tool for teachers in managing and assessing student work.
Magic School
- Magic School is an AI platform for schools that includes lesson planning and assessment tools. While it offers some educational support, it does not specialize in reading instruction like Ello does.
NotebookLM
- NotebookLM is an AI-powered note-taking and summarization tool that integrates with Google Workspace. It is more geared towards older students and does not provide the same level of reading instruction for younger children.
Quizlet
- Quizlet is a learning platform known for its flashcards and study modes. While it can be useful for general learning, it does not offer the specialized reading instruction and speech recognition capabilities of Ello.
Other AI Education Tools
Smart Sparrow
- This adaptive e-learning platform uses AI to personalize learning and provide real-time feedback but is not specifically focused on reading skills. It offers interactive lessons and is more general in its educational scope.
Querium
- Querium is an AI-powered tutoring platform that provides personalized learning experiences but is not specialized in reading instruction. It assesses students’ strengths and weaknesses and offers targeted instruction in various subjects.
Woot Math
- Woot Math is an AI-powered math education platform that personalizes math lessons for each student. While it is highly effective for math, it does not address reading skills.
Conclusion
Ello’s AI reading companion stands out for its specialized focus on reading instruction, particularly for children in grades K-3. Its unique features, such as proprietary child speech technology and the Storytime feature, make it a compelling choice for parents and educators seeking to improve reading skills. However, for broader educational needs or different subjects, tools like ClassPoint, Gradescope, and Smart Sparrow may be more suitable alternatives.
Ello - Frequently Asked Questions
What is Ello and how does it work?
Ello is an AI-powered reading coach that uses proprietary speech recognition and adaptive learning technology to help children develop critical reading skills. It listens to children as they read, provides feedback, and engages them in the learning process. Ello aligns with the Science of Reading, incorporating a phonics scope and sequence for children in grades K-3.
What features does Ello’s Storytime offer?
Ello’s Storytime feature allows children to create their own books by choosing their favorite settings, characters, and plots. The AI technology then generates a story at the child’s reading level, combining decodable skills with developed storylines and advanced vocabulary. This feature helps children practice new vocabulary and phonics skills in an interactive and engaging way.
How does Ello ensure the content is safe and appropriate for children?
Ello has implemented extensive safety tests and human reviews to ensure that the content generated is safe and appropriate for children. The Storytime feature includes guardrails, such as a predetermined set of story options, to prevent children from creating inappropriate content.
What kind of books does Ello offer, and how are they selected?
Ello features a library of over 700 decodable books that are aligned with the Science of Reading. The books are selected based on the child’s reading level and interests. Each month, Ello’s reading experts hand-select books that are at the ‘just right’ level to help children grow in their reading skills.
How much does the Ello subscription cost, and are there any discounts available?
The Ello subscription app offers reading coaching for $14.99 per month. There is a discounted price of $2.99 per month for families who receive government assistance. Additionally, Ello has made its library of decodable children’s books available online for free and has partnered with low-income schools to offer the subscription for free.
What technology does Ello use to recognize and support child speech?
Ello uses patent-pending speech recognition technology that can understand a child’s speech at a phoneme level. This technology outperforms other leading child speech recognition tools and is specifically designed to work with children reading, rather than conversational speech.
How does Ello address the issue of child literacy, especially for struggling readers?
Ello aims to address child literacy issues by providing personalized reading instruction at scale. It uses AI to offer 1:1 teaching, which is crucial for helping struggling readers. The app aligns books with a child’s reading proficiency and interests, fostering heightened engagement and helping children practice critical reading skills.
Is Ello available on multiple platforms?
Yes, Ello’s app is available on iPhones and iPads running iOS 14 and newer. Additionally, the Read With Ello App is available on all tablets.
What recognition has Ello received for its AI practices?
Ello’s AI reading companion has received positive recognition for ethical AI practices from Common Sense Media. This acknowledges Ello’s commitment to using AI in a responsible and beneficial manner for children’s education.
How does Ello support low-income families and schools?
Ello has made its library of decodable children’s books available online for free. The company has also partnered with low-income schools to offer the subscription for free, ensuring that all children have access to quality reading instruction regardless of their financial situation.

Ello - Conclusion and Recommendation
Final Assessment of Ello in the Education Tools AI-Driven Product Category
Ello stands out as a highly innovative and effective AI-driven education tool, particularly in the area of reading instruction for children. Here are some key points that highlight its benefits and who would most benefit from using it:Personalized Reading Experience
Ello’s AI technology, especially its “Storytime” feature, allows children to create their own stories by choosing settings, characters, and plots. This personalized approach helps keep kids engaged and motivated, as the stories are tailored to their reading level and interests.Phonics and Vocabulary Development
The platform integrates decodable skills with developed storylines and advanced vocabulary, aligning with the Science of Reading phonics instruction. This ensures that children practice specific phonics skills, such as the “ch” sound, through stories that strategically include relevant words like “chair” and “cheer”.Advanced Speech Recognition
Ello’s proprietary speech recognition technology is highly advanced, capable of understanding a child’s speech at a phoneme level. This technology outperforms other leading speech recognition tools, making it an excellent tool for correcting mispronunciations and missed words.Accessibility and Affordability
Ello offers its subscription app at a reasonable price of $14.99/month, with a discounted rate of $2.99/month for families receiving government assistance. Additionally, Ello provides free access to its library of decodable children’s books online and partners with low-income schools to offer the subscription for free.Safety and Appropriateness
The platform has undergone extensive safety tests and human reviews to ensure it is safe and appropriate for children. It includes guardrails such as predetermined story options to prevent the creation of inappropriate content.Who Would Benefit Most
- Children in Grades K-3: Ello is specifically designed for early readers, helping them develop critical reading skills through personalized and engaging stories.
- Parents of Struggling Readers: The platform provides a fun and educational way for parents to support their children who are struggling with reading.
- Low-Income Families and Schools: With its discounted rates and free access options, Ello makes high-quality reading instruction accessible to those who might otherwise lack the resources.
- Educators: Teachers can benefit from Ello as a supplementary tool to enhance their reading instruction, especially in classrooms where personalized learning is challenging to implement.