
Cleo - Detailed Review
Finance Tools

Cleo - Product Overview
Introduction to Cleo
Cleo is an AI-powered budgeting app that functions as a personal financial assistant, making financial management more accessible and engaging, especially for younger users.Primary Function
Cleo’s primary function is to help users manage their finances effectively by analyzing their spending patterns, income, and expenses. It provides personalized recommendations to save money, reduce unnecessary expenses, and build better financial habits through a user-friendly chat interface.Target Audience
Cleo is particularly popular among millennials and Gen Z users, with over 4 million users in these demographics. The app’s edgy, irreverent, and humorous approach resonates well with younger audiences, making financial management less boring and more relatable.Key Features
Budgeting and Spending Insights
Cleo breaks down your paycheck into a visual illustration, showing income, expenses, and upcoming bills. It categorizes spending into essentials like groceries, transportation, and utilities, allowing users to set spending goals and receive notifications to stay on track.Chat Interface
The app’s chat feature is a standout, offering a conversational AI that provides financial insights, advice, and even playful banter. Users can ask the chatbot about their income, bills, budget, and expenses, and can opt for positive reinforcement (“hype”) or negative feedback (“roast”) to motivate better spending habits.Savings and Emergency Funds
Cleo helps users create an emergency fund or savings fund by setting aside money from their regular bank account based on data analysis. It also offers a “smart savings” feature that rounds up each purchase to the nearest dollar and saves the spare change automatically.Credit Building
The app includes a credit builder program with a secured credit building card, which helps users build their credit scores by making on-time payments. This card operates like a debit card, drawing from a deposited cash amount, and is particularly useful for credit beginners.Cash Advances
Cleo provides no-interest cash advances of up to $100 to help users avoid overdraft fees or bridge financial gaps. Repayment can be automated, with options to extend the repayment date if needed.Security and Accessibility
The app uses 256-bit encryption and Plaid integration to ensure secure bank connections, meeting industry security standards. It is available on both Android and iOS platforms, making it convenient and accessible for a wide range of users.Engagement and Personality
Cleo stands out with its bold, irreverent, and purposeful voice, often using memes and humorous interactions to make financial management more engaging and less daunting. This approach helps in building a strong connection with its younger user base.
Cleo - User Interface and Experience
User Interface of Cleo
The user interface of Cleo, an AI-driven financial assistant, is designed to be user-friendly, engaging, and highly interactive. Here are some key aspects of its interface and user experience:
Chat Interface
Cleo uses a chat feature that makes managing finances feel more like a conversation with a friend. Users can interact with Cleo through a chat interface, similar to messaging a friend on a social media platform. This chat feature allows users to ask questions about their income, bills, budget, and expenses, and receive immediate responses.
Personalized and Engaging Interactions
Cleo’s chatbot is known for its personality, offering both positive and negative reinforcement to help users manage their finances better. Users can opt for “hype” mode, which encourages them when they are making financial progress, or “roast” mode, which playfully criticizes bad spending habits to keep users on track.
Budgeting and Spending Insights
The app provides a clear and visual breakdown of the user’s budget, showing income, spending, and upcoming bills. The “budget” section illustrates the paycheck breakdown using side-by-side stacks of coins, making it easy to comprehend. It also allows users to set spending goals for specific categories and receive notifications to keep them on track.
Reviewing Spending Habits
The “habits” section enables users to review their spending from the past pay period in a digestible format. Users can rate their purchases with a thumbs-up or thumbs-down, similar to a dating app, to identify expenses that align with their goals and values. This feature helps users reflect on their spending habits and make better financial decisions.
Real-Time Updates and Alerts
Cleo updates the user’s budget in real-time, providing instant insights into their spending. The app sends notifications when users are nearing their spend limit or when bills are due, helping them avoid overspending and missed payments.
Automated Savings
Cleo includes an “autosave” feature that automatically determines the amount users can safely contribute to savings based on their income and spending habits. This feature helps users save money without having to manually manage their savings.
Additional Features
Other notable features include “Haggle It,” which helps users negotiate better deals on rent, credit card interest rates, or car insurance, although it is important to note that this feature does not provide legal or financial advice.
Overall, Cleo’s user interface is designed to be engaging, easy to use, and highly interactive. It transforms the often tedious task of budgeting into a more enjoyable and manageable experience through its conversational approach and real-time updates.

Cleo - Key Features and Functionality
Cleo: An AI-Powered Budgeting App
Cleo is an AI-powered budgeting app that stands out for its engaging and personalized approach to financial management. Here are the main features and how they work:Budgeting
Cleo’s budgeting feature is free and allows you to manage your money in a user-friendly and engaging way. After linking your bank account, Cleo analyzes your spending patterns, categorizes your expenses into groups like groceries and shopping, and provides feedback on your budget. You can set spending limits on specific categories and adjust them as needed. The app breaks down your spending into essential and non-essential categories, making it easy to identify areas where you can cut back.AI Chatbot
The AI chatbot is a central feature of Cleo, offering a conversational interface that makes managing finances more enjoyable. You can ask Cleo questions about your income, bills, budget, and savings. The chatbot provides insights and advice, sometimes with a humorous or snarky tone, especially in “roast mode” or “hype mode,” which can either criticize or encourage your spending habits.Saving
Cleo helps you build savings through several methods. You can create a savings fund or emergency fund within the app, which is not a bank account but rather money set aside from your regular bank account based on data analysis. The app offers various savings hacks such as “Set & Forget,” “Roundups,” “Smart Save,” and “Swear Jar,” which help you save money automatically or manually. For example, the “Roundups” feature rounds up your purchases to the nearest dollar and puts the extra into savings.Credit Building
Cleo has a credit builder program designed for those who struggle to get approved for traditional credit cards. This program involves adding cash to a Cleo credit builder account, which serves as the credit limit on a secured credit building card. You make purchases on this card and pay them off by the due date, helping you build credit through on-time payments. This feature is particularly useful for credit beginners.Cash Advances
Cleo offers cash advances to help you access money before your next paycheck. This feature is available with the Cleo Plus or Cleo Builder subscriptions. You can request a cash advance through the chat, and the money can be transferred to your account either immediately with an express fee or within three to four days for free. You set your own repayment date and must set up autopay to ensure timely payments.Automated Savings and High-Yield Savings
Cleo allows you to set up automated savings plans and also offers a high-yield savings account option. The “Cleo Wallet” acts as a high-yield savings account where you can manually or automatically save money. For automated savings, you can use features like “Smart Save,” which uses AI to determine how much you can afford to save each week.Overdraft Alerts and Security
Cleo provides overdraft alerts to prevent unnecessary fees and ensures your data is secure using 256-bit encryption and Plaid integration for connecting to your bank accounts. This security measure meets industry standards, making it safe to use.AI Integration
The AI in Cleo is integrated through sophisticated data analysis and machine learning algorithms. It analyzes your spending patterns, income, and transaction history to provide personalized insights and recommendations. The AI chatbot uses this data to offer specific feedback on your budget, suggest areas for improvement, and help you set financial goals. Overall, Cleo’s unique blend of AI-powered insights, engaging chat interface, and comprehensive financial tools makes it a standout in the budgeting app market, especially appealing to those who prefer a more interactive and personalized financial management experience.
Cleo - Performance and Accuracy
Evaluating Cleo’s Performance and Accuracy
Evaluating the performance and accuracy of Cleo, an AI-driven financial assistant, involves examining its key features, user interaction, and the ethical considerations surrounding its AI technology.
Key Features and Performance
Cleo is highly regarded for its ability to track spending, create budgets, and predict savings amounts. Here are some of its standout features:
- Tracking Spending: Cleo allows users to link their bank accounts and track their spending categories, providing insights into their biggest expenses and upcoming bills.
- Budget Creation: The app helps users set budgets based on different categories and monitors purchases to notify when budget limits are approaching. Users can either create their own budgets or rely on AI recommendations.
- Predicting Savings: Cleo analyzes user spending to suggest when it’s time to save money, helping users build their savings.
- Additional Features: The advanced version includes features like Cleo Cover, an overdraft protection, and Daily Cash, which offers instant cashback on certain purchases.
These features indicate that Cleo is effective in helping users manage their finances and stay on top of their spending.
Engagement and Factual Accuracy
Cleo’s engagement is enhanced through its conversational AI, which interacts with users in a friendly and approachable manner, often described as a “sassy Siri” for budgeting and financing needs. Users can ask various questions about their financial status, and the app provides clear and helpful responses.
However, the accuracy of AI-generated responses can sometimes be a challenge. To address this, Cleo has developed internal tools that allow human evaluators to rate the quality of each AI-generated response. This ensures that the conversations remain proficient, engaging, and dynamic, aligning with user expectations.
Limitations and Areas for Improvement
Despite its strengths, Cleo faces several ethical and technical limitations:
- “Black Box” Problem: One significant issue is the “black box” problem, where the AI’s decision-making process is not transparent. This can lead to biases and discrimination, especially if the AI trains on historically biased data.
- Privacy and Data Concerns: Cleo collects a significant amount of user data, which must be properly encrypted, stored, and anonymized to prevent data leaks or misuse. Ensuring transparency about data collection and privacy practices is crucial.
- Regulatory Challenges: The lack of consistent and timely regulation in AI development poses a challenge. Cleo and other AI-driven financial tools need to operate within a patchwork of regulations, which can be inconsistent and sometimes inadequate.
User Trust and Safety
Cleo emphasizes the importance of user trust and safety. The company ensures that user data is not sold and maintains transparency about how AI is used. However, the ongoing need for vigilance in monitoring AI’s development and performance is acknowledged, as even well-intentioned AI systems can make mistakes during the learning process.
In summary, Cleo performs well in terms of its financial management features and user engagement. However, it must continually address ethical dilemmas such as transparency in AI decision-making, data privacy, and regulatory compliance to maintain high standards of accuracy and trustworthiness.

Cleo - Pricing and Plans
The Cleo Budgeting App
The Cleo budgeting app offers a structured pricing plan with various tiers, each providing a range of features to cater to different financial needs.
Free Version
The free version of Cleo is a great starting point for those looking to manage their finances without any monthly costs. Here are some of the key features included:
- Basic budgeting tools
- Spending categorization
- Tracking of expenses and income
- Monthly breakdown of expenses
- Standard bank account connection
- Ability to ask financial questions and get insights on spending habits, such as average food spend or biggest expenses.
Cleo Grow
Cleo Grow is a new subscription tier priced at $2.99 per month. This plan includes:
- Access to a high-yield savings account with a current APY of 3.72%
- AI-powered automated savings tools:
- Set & Forget: Automatic weekly contributions to savings
- Smart Save: Savings based on Cleo’s analysis of your finances
- Roundups: Rounding up purchases to the next dollar and moving the excess to savings
- The Swear Jar: Transferring a set amount to savings after shopping at specified stores.
Cleo Plus
The Cleo Plus subscription is available for $5.99 per month and includes all the features from the free version and Cleo Grow, plus:
- Higher cash advance limits (up to $100, and up to $250 for eligible users)
- Salary advance features
- Custom categories for budgeting
- Enhanced savings challenges
- Advanced spending insights
- Priority customer support
- Cash back at Cleo-partner stores.
Cleo Builder
The Cleo Builder program is aimed at those looking to improve their credit scores and is priced at $14.99 per month. This tier includes all the features from Cleo Plus, as well as:
- A 0% APR secured Visa credit card (no credit check required)
- Credit score monitoring and regular credit reporting to the three major credit bureaus
- Automated payment scheduling
- Access to cash advances up to $500
- Option to get your paycheck up to 2 days early
- Priority customer support.
Summary
In summary, Cleo offers a flexible pricing structure with a free version for basic budgeting needs, and paid subscriptions that add more advanced features, particularly useful for those needing cash advances, credit building, and enhanced savings tools.

Cleo - Integration and Compatibility
Integration and Compatibility of Cleo
Integration with Financial Institutions
Cleo integrates with most major U.S. banks and credit unions through its use of Plaid, a secure data integration system. This allows users to connect their bank accounts to the app, enabling Cleo to analyze spending patterns, transaction history, and provide comprehensive financial insights.Compatibility Across Devices
Cleo is available on both iOS and Android platforms, making it accessible through the App Store and Google Play. This widespread availability ensures that users can manage their finances on their preferred mobile device.Integration with Other Financial Tools
While Cleo does not have direct integration with investment accounts, it offers a range of financial management features such as automated savings, cash advance options, and a Credit Builder program. These features are designed to work within the app itself, but it does not have seamless integration with external investment platforms.Security and Data Protection
Cleo ensures data security through the use of 256-bit encryption, which meets industry security standards. This protects user data during the integration process with their bank accounts, providing a secure environment for financial management.User Interface and Engagement
The app engages users through an AI chatbot interface with a distinctive personality, including a “roast mode” for a more humorous approach to financial advice. This interactive approach makes financial management more engaging and accessible, particularly for younger users.Summary
In summary, Cleo integrates well with major financial institutions via Plaid, is compatible across both iOS and Android devices, and offers a secure and engaging user experience. However, it has limited integration with investment accounts, which might be a consideration for users with more complex financial portfolios.
Cleo - Customer Support and Resources
Cleo: An AI-Driven Finance Tool
Cleo offers several customer support options and additional resources to help users manage their financial needs effectively.
Customer Support Options
- Phone Support: You can contact Cleo’s customer service team via phone using two main numbers: 44 737 927 7245 for international calls, and 833-313-3171 if you are in the USA. However, it’s worth noting that customers have reported long wait times, especially on Fridays, and shorter wait times on Sundays.
- Email Support: For issues that don’t require immediate attention, you can email Cleo at team@meetcleo.com. This email is used by 89% of customers to address their concerns. There is also a specific email for media inquiries at press@meetcleo.com.
- Social Media: Cleo is accessible through various social media platforms such as Facebook, Instagram, and Twitter. You can reach out to them through these channels for support.
Additional Resources
- Help Center: While the specific details of the Help Center are not provided, it is implied that Cleo has a resource section where users can find answers to common questions and issues.
- Corporate Office: For those who prefer traditional correspondence or need to visit in person, Cleo’s headquarters is located at Cleo AI INC, 150 West 25th Street, RM 403, New York City, NY 10001.
- App Features and Support: The Cleo app itself offers various features that serve as resources. For example, the app provides automated savings, cash advances, and personalized financial insights through its AI chatbot. Users can interact with the chatbot to get insights on their income, bills, and budget, and even receive motivational messages through its “hype” or “roast” modes.
Engagement with the App
- Chat Interface: The app features a chat interface where users can ask questions and receive detailed financial advice. This interface is engaging and adds a personal touch to financial management.
- Credit Builder Program: Cleo offers a credit builder program that helps users improve their credit scores by making on-time payments on a card funded by their own deposits.
- Overdraft Alerts and Savings: The app also provides overdraft alerts and helps users build savings through automated contributions based on their income and expenses.
Overall, Cleo provides a range of support options and resources to ensure users can effectively manage their finances and address any issues that arise. However, customer feedback indicates that phone support can be challenging, with many users expressing dissatisfaction with the difficulty in reaching a real person and resolving their issues promptly.

Cleo - Pros and Cons
Advantages of Cleo
Cleo, an AI-driven financial assistant, offers several compelling advantages that make it a standout in the finance tools category.Personalized Financial Management
Cleo uses AI to analyze your spending habits, income, and bills to provide a clear and personalized breakdown of your finances. It categorizes your expenses into essentials and non-essentials, helping you identify areas where you can cut back.Engaging and Interactive
The app’s chat feature is a significant highlight, offering a unique and engaging way to manage your finances. Cleo’s chatbot can provide positive reinforcement with “hype mode” or tough love with “roast mode,” making the experience of reviewing your finances more enjoyable and motivating.Budgeting and Savings
Cleo helps you set spending goals and track your budget through visual illustrations and notifications. It also allows you to create an emergency fund or savings account, automatically setting aside money based on your income and expenses.Credit Building
The app includes a credit builder program, ideal for those struggling to get approved for traditional credit cards. This program works like a secured credit card, helping you build credit by making on-time payments.Cash Advances
For users who need quick access to cash, Cleo offers cash advances with flexible repayment terms. However, this feature requires an upgraded subscription plan.User-Friendly Interface
Cleo’s interface is designed to be easy to use, with features like automatic savings options (such as “Set & Forget,” “Roundups,” and “Smart Save”) that make saving money more manageable and fun.Disadvantages of Cleo
While Cleo offers many benefits, there are also some drawbacks to consider.Limited Free Features
While the free version of Cleo is feature-rich, some advanced features, such as automatic savings and cash advances, require a subscription. This can be a cost for users who want full access to all the app’s capabilities.Potential Inaccuracies
The AI may not always accurately categorize certain expenses. For example, it might flag essential spending like daycare as a “problem area” even if you’ve marked it as essential.Limited Broad Financial Knowledge
Cleo’s AI coach is good at answering specific questions about your personal financial situation but may not be as effective at answering broader personal finance questions without a subscription to a higher plan.Repayment Terms for Cash Advances
While cash advances are available, they require setting up autopay, and if you don’t have enough in your bank account, Cleo will take partial payments and try to take the rest later. This can be inconvenient for some users. In summary, Cleo is a versatile and engaging financial assistant that can significantly help with budgeting, saving, and credit building, but it may have some limitations, especially for users who prefer all features to be available without a subscription.
Cleo - Comparison with Competitors
Unique Features of Cleo
Cleo distinguishes itself through its interactive and personalized approach to financial management. Here are some of its key features:AI Chatbot
Cleo uses a chatbot that provides a verbal breakdown of your budget and offers helpful tips. It can be quite engaging, with options to either “hype” or “roast” you, adding a touch of personality to the financial management experience.Comprehensive Financial Management
Cleo includes features for budgeting, saving, credit building, and even cash advances. It analyzes your spending habits, income, and bills to provide recommendations on how much you can safely set aside for savings.Credit Builder Program
Cleo offers a credit builder program that functions like a secured credit card, helping users build credit by making on-time payments from a deposited amount of cash.Potential Alternatives
Plum
Plum is another mobile application that automates saving, investing, and expense management. It helps with budgeting, bill comparison, and expense tracking, similar to Cleo. However, Plum focuses more on automated tools for investing and saving, and it is based in the UK.MoneyLion
MoneyLion is a financial management app that offers budgeting, saving, and credit monitoring. It also provides investment options and loans, making it a more diversified financial tool compared to Cleo. MoneyLion is known for its all-in-one approach to financial health.Brigit
Brigit is an app that focuses on budgeting and saving, with an emphasis on helping users avoid overdrafts and manage their finances more effectively. It offers cash advances and budgeting tools but lacks the credit building feature that Cleo provides.Finn AI
Finn AI is not as directly comparable to Cleo as it is more focused on enterprise-level conversational AI solutions rather than personal finance management. However, it does offer AI-powered financial services, though they are more geared towards larger organizations.Key Differences
User Interface and Engagement
Cleo stands out with its engaging and sometimes humorous chatbot interactions, which can make financial management more enjoyable and interactive. Other apps like Plum and MoneyLion may not have the same level of personality in their interfaces.Credit Building
Cleo’s credit builder program is a unique feature that sets it apart from many other personal finance apps. This feature is particularly useful for those who struggle to get approved for traditional credit cards.Feature Availability
While Cleo offers a range of features even in its free version, some advanced features require a subscription. Other apps may have different pricing models or feature sets that could be more or less appealing depending on the user’s needs. In summary, Cleo’s unique blend of AI-driven financial coaching, interactive chat features, and comprehensive financial management tools make it a compelling choice. However, users may find that alternatives like Plum, MoneyLion, or Brigit better suit their specific financial needs and preferences.
Cleo - Frequently Asked Questions
What is Cleo and how does it work?
Cleo is an AI money management app that acts as a personal financial assistant. It uses a chat feature combined with data analysis to help you track your spending, create budgets, save money, and even build credit. By linking your bank accounts, Cleo analyzes your financial data and provides insights and recommendations through a conversational interface.What are the main features of Cleo?
Cleo offers several key features:- Spend and Budget: Tracks your spending and helps you set budgets based on your income and expenses.
- Chat: A chatbot that provides financial insights, recommendations, and feedback on your spending habits.
- Save: Helps you create savings funds, including emergency funds and automated savings tools like Set & Forget, Roundups, Smart Save, and the Swear Jar.
- Borrow: Offers cash advances up to $100 (or more for eligible users) with no interest or credit checks.
- Habits: Monitors and helps you build good financial habits, including making on-time payments through its credit builder program.
Does Cleo offer any credit building services?
Yes, Cleo has a credit builder program designed for those who struggle to get approved for traditional credit cards. It works like a secured credit card, where you deposit cash into a Cleo credit builder account, which serves as the card’s limit. This helps you practice making on-time payments and build your credit history.What are the different subscription plans available for Cleo?
Cleo offers several subscription plans:- Free Version: Basic features like spending tracking, budgeting, and savings tools.
- Cleo Grow ($2.99/month): Includes high-yield savings, automated savings tools, and other features.
- Cleo Plus ($5.99/month): Adds features like cash advances, overdraft protection, credit scoring, and cash back at partner stores.
How does Cleo’s savings feature work?
Cleo helps you save money by setting up a Cleo Wallet, which is essentially a high-yield savings account. You can use manual or automatic savings methods such as Set & Forget, Roundups, Smart Save, and the Swear Jar. These tools help you save money based on your financial data and spending habits.Can I get cash advances through Cleo?
Yes, Cleo offers cash advances to help you access money before your next paycheck. This feature is available with the Cleo Plus or Cleo Builder subscriptions. You can get up to $100 (or more for eligible users) with no interest or credit checks, and you set your own repayment date.How does Cleo’s chat feature work?
Cleo’s chat feature is a key part of the app. You can ask the chatbot questions about your income, bills, budget, and expenses. The chatbot also provides feedback on your spending habits, either by “hype” or “roast” modes, which offer positive or negative reinforcement to help you stay on track with your financial goals.Is Cleo safe to use?
Cleo is designed to be secure and safe. It requires you to link your bank accounts, but it uses secure data analysis to provide financial insights without compromising your financial information. However, as with any financial app, it’s important to review the terms and conditions and ensure you’re comfortable with the data sharing and security measures in place.Can I use Cleo if I don’t have good credit?
Yes, Cleo is particularly useful for those who may not have good credit. Its credit builder program is designed to help you build credit from scratch by making on-time payments on a secured credit card. This can be a great way to start or improve your credit history.How much does Cleo cost?
Cleo offers both free and paid subscription plans. The free version includes basic features like spending tracking and budgeting. The paid plans, such as Cleo Grow ($2.99/month) and Cleo Plus ($5.99/month), offer additional features like high-yield savings, cash advances, and credit scoring.Is Cleo available on both iOS and Android?
Yes, Cleo is available on both iOS and Android platforms, making it accessible to a wide range of users.