
Deliciously Ella - Detailed Review
Food Tools

Deliciously Ella - Product Overview
Deliciously Ella is a prominent brand in the plant-based food and lifestyle sector, founded by Ella Mills in 2012. Here’s a brief overview of what it offers, particularly in the context of food tools and products.
Primary Function
Deliciously Ella primarily focuses on providing delicious, natural, and plant-based recipes and food products. The brand aims to help people adopt a healthier lifestyle through simple and accessible plant-based eating. This includes a wide range of recipes, cookbooks, and ready-to-consume food products.Target Audience
The target audience for Deliciously Ella is diverse, ranging from individuals interested in plant-based diets and healthy eating to a broader mass-market audience. The brand appeals to those looking for easy, nutritious, and tasty meal options, including vegans, vegetarians, and health-conscious consumers who may not necessarily follow a strict plant-based lifestyle.Key Features
Recipes and Cookbooks
Deliciously Ella offers a plethora of simple, plant-based recipes available on their website and through various cookbooks. These recipes are designed to be easy to follow, even for those who are not confident cooks.Food Products
The brand has a wide range of plant-based food products, including energy balls, granola, oat bars, nut butters, and more. These products are free from artificial ingredients, additives, preservatives, and refined sugars.App and Online Community
Deliciously Ella has a highly successful app that provides plant-based recipes and has been the number one plant-based recipe app in Europe. The brand also fosters a strong online community through social media, where Ella engages personally with her followers to build a connection and encourage community interaction.Physical Outlets
In addition to online presence, Deliciously Ella has physical cafes and restaurants, such as their central London restaurant, Plants, which further extends their reach and provides a space for community engagement. Overall, Deliciously Ella is about making plant-based living easy, delicious, and accessible to everyone, with a strong focus on community engagement and personal connection.
Deliciously Ella - User Interface and Experience
User Interface
The app’s interface is organized into ‘hubs’ that categorize content into distinct sections, making it easier for users to find what they need quickly. This reorganization was a key aspect of the app’s makeover, aimed at improving the user experience by streamlining the content and enhancing the overall structure.
The UI elements have been carefully selected and implemented to ensure a smooth and responsive experience. The transition from UIKit to SwiftUI, using the latest Apple technology, allowed for a significant overhaul of the app’s architecture. This change ensured that new features work seamlessly with existing ones, creating a cohesive and intuitive interface.
Ease of Use
The app is designed to be highly user-friendly. The restructured ‘hubs’ enable users to access plant-based recipes, yoga and movement classes, mindfulness practices, and tools for better sleep with ease. The interface is intuitive, allowing users to quickly locate and engage with the content they are interested in.
Regular meetings and close communication with Deliciously Ella’s team ensured that the app’s development stayed aligned with the brand’s vision and user needs. This collaborative approach helped in creating an app that is both functional and easy to use.
Overall User Experience
The user experience is centered around providing a holistic approach to wellness. Users have instant access to a diverse range of plant-based recipes, as well as resources for yoga, mindfulness, and better sleep. The app aims to make healthy living more accessible and enjoyable, reflecting the brand’s commitment to natural foods and wellness practices.
The app’s high App Store rating of 4.9 and its consistent feature in Apple’s promotional content indicate a positive user experience. The direct and authentic connection that Deliciously Ella maintains with its audience through social media also translates into the app, fostering a sense of trust and community among users.
In summary, the user interface of Deliciously Ella’s app is well-organized, easy to use, and focused on providing a seamless and engaging experience for users seeking to improve their overall wellness.

Deliciously Ella - Key Features and Functionality
Deliciously Ella Overview
Deliciously Ella, a prominent name in the plant-based and health eating sector, offers several key features and functionalities, particularly through its various products and services. Here are the main features and how they work:Plant-Based Recipes and Meal Plans
Deliciously Ella provides a vast collection of over 800 healthy, plant-based recipes that are nutritionally balanced and easy to follow. These recipes are part of their meal plans, which include three balanced meals and a snack per day, totaling 1800-2000 calories. The meal plans are quick to prepare, taking less than 30 minutes, and incorporate batch cooking and using leftovers to minimize waste.Meal Planning and Shopping Lists
The meal plans come with integrated shopping lists that help users plan and shop for ingredients efficiently. Users can separate ingredients for snacks if they choose not to include them in their meal plan. This feature simplifies the process of planning and preparing meals.Equipment Recommendations
To support their meal plans, Deliciously Ella recommends essential kitchen equipment such as a blender (specifically the Nutribullet), a chopping board, a sharp knife, pots, pans, a freezer, and an oven. These tools are crucial for preparing the recipes effectively.Feel Better App
The “Feel Better” app by Deliciously Ella is a comprehensive wellness tool that includes:Recipes
Access to hundreds of plant-based recipes.Exercise Classes
Over 300 at-home exercise classes covering yoga, Pilates, barre, cardio, strength, and stretch.Mindfulness Practices
Guided meditations, breathworks, sound baths, and other mindfulness exercises to reduce stress and anxiety.Wellness Plans
Expert-guided plans for de-stressing, improving sleep, and mastering yoga basics.Sleep Tools
Sleep soundtracks and relaxing bedtime meditations.Wellness Tracker
Integrated with Apple Health to track progress.Nutritional Information
Detailed nutritional information for each recipe, updated regularly.AI Integration
While there is no explicit mention of AI integration in the specific tools and services provided by Deliciously Ella, the “Feel Better” app’s ability to offer personalized meal plans, exercise classes, and wellness plans suggests a level of algorithmic personalization. However, this does not appear to be driven by advanced AI technologies but rather by curated content and user preferences.Community Engagement
The platform encourages community engagement through social media, where users can share their progress using hashtags like #feelbetterde and tag @deliciouslyella. This community aspect helps users stay motivated and connected with others who are following similar health and wellness goals.Conclusion
In summary, Deliciously Ella’s main features focus on providing accessible, healthy, and balanced plant-based recipes, comprehensive meal planning, and a holistic approach to wellness through their app and other resources. While AI is not explicitly highlighted, the personalization and curated content suggest some level of automated or algorithm-driven recommendations.
Deliciously Ella - Performance and Accuracy
Evaluation of Deliciously Ella’s Performance and Accuracy
To evaluate the performance and accuracy of Deliciously Ella in the context of AI-driven food tools, it’s important to note that the platform itself does not appear to be heavily reliant on AI technology. Here are some key points based on the available information:
Lack of AI Integration
Deliciously Ella primarily offers nutritionist-approved, plant-based meal plans that are designed for healthy living. The meal plans are pre-defined and do not seem to utilize AI for generating recipes, forecasting demand, or personalizing recommendations based on individual preferences or real-time data.
Meal Plan Accuracy and Consistency
The meal plans provided by Deliciously Ella are balanced and nutritionally sound, ensuring that users meet their daily nutritional requirements. However, the accuracy and consistency of these plans are based on static nutritional guidelines rather than dynamic AI-driven adjustments. This means that while the plans are well-structured, they do not adapt to changing trends, user feedback, or real-time data.
User Customization
Users can customize the meal plans to some extent by swapping ingredients they do not like, but this customization is manual and not driven by AI. This approach allows for some flexibility but does not leverage AI to optimize or personalize the meal plans further.
Limitations
One of the main limitations is the lack of AI-driven features that could enhance the user experience through personalized recommendations, real-time adjustments, or innovative recipe creation. Unlike AI-powered food tools that can analyze vast datasets and generate new recipes or adjust cooking instructions in real-time, Deliciously Ella’s approach is more traditional and static.
Areas for Improvement
To improve engagement and accuracy, integrating AI could be beneficial. Here are a few potential areas:
- Personalized Recommendations: AI could analyze user preferences, dietary needs, and cooking habits to provide more personalized meal plans.
- Real-Time Adjustments: AI could help adjust meal plans based on changing trends, ingredient availability, or user feedback.
- Innovative Recipe Creation: AI could generate new and unique recipes that cater to user tastes and dietary requirements.
- Integration with Smart Kitchen Appliances: AI could sync with smart kitchen devices to provide step-by-step instructions and ensure precise cooking.
In summary, while Deliciously Ella offers well-structured and nutritionally balanced meal plans, the platform does not leverage AI technology to enhance its offerings. This limits its ability to provide dynamic, personalized, and real-time adjustments that AI-driven food tools can offer.

Deliciously Ella - Pricing and Plans
Membership Plans
Standard Monthly Membership
- Price: $6.99 per month
- Features:
- Full access to thousands of plant-based recipes
- Access to wellness content, including guided yoga, Pilates, barre, and cardio classes
- Access via mobile app, desktop, tablet, and TV
- Early access to new products and event tickets
Premium Yearly Membership
- Price: $32.99 billed annually, which works out to $2.74 per month
- Features:
- All the features included in the Standard Monthly Membership
- 15% discount on the entire food product range on every order
- Exclusive access to brand merchandise and member-only collections
- Early access to event tickets and new products
Additional Benefits
- Mobile App Access: Both plans offer access to the award-winning mobile app, allowing users to enjoy their membership benefits anywhere, at any time.
- Meal Plans and Wellness Guides: Members can follow expert-created meal plans and wellness guides for additional guidance.
Free Options
- New Member Offer: New members can enjoy their first month free on the Premium Membership plan.
- Limited Free Content: Non-members can view three pieces of content for free before reaching a paywall. The blog section, which includes educational articles, is free for everyone.
Payment Methods
Deliciously Ella accepts various payment methods, including major credit and debit cards, PayPal, and Apple Pay, ensuring convenience and security for users.
By choosing between the Standard Monthly and Premium Yearly memberships, users can select the plan that best fits their needs and budget.

Deliciously Ella - Integration and Compatibility
Integration and Compatibility of Deliciously Ella’s AI-Driven Products
App Integration and Features
The Deliciously Ella app, titled “Feel Better,” integrates various aspects of wellness, including plant-based recipes, exercise classes, mindfulness practices, and sleep tools. This app is available across multiple platforms such as mobile, tablet, and web, ensuring users can access its features from different devices.Data and Financial Management
Deliciously Ella uses Oracle NetSuite to manage their financials, consolidate information from different parts of the business, and ensure accurate forecasting and planning. This system helps in integrating retail and ecommerce sales data, managing stock activity, and generating invoices efficiently. While this is more focused on the business side, it indicates a strong capability in integrating different data sources and systems.Compatibility with Health Tracking
The “Feel Better” app is fully integrated with Apple Health, allowing users to track their wellness metrics seamlessly across different devices. This integration ensures that users can monitor their health and fitness goals without needing to switch between multiple apps.User Experience and Feedback
Users have reported mixed experiences with the app’s usability. Some appreciate the comprehensive features and ease of use, while others have noted issues such as slow app performance, accidental clicks, and difficulties in accessing favorite content. These feedback points suggest that while the app is compatible across various devices, there may be room for improvement in terms of user interface and functionality.Content Updates and Automation
Deliciously Ella does not appear to use AI tools like ChatGPT directly within their app for recipe generation or cooking assistance, unlike some other cooking apps that integrate AI for personalized recipe suggestions and interactive cooking guides. However, the app does receive regular updates with new recipes, wellness classes, and articles, which helps keep users engaged and motivated.Conclusion
In summary, Deliciously Ella’s products, particularly the “Feel Better” app, demonstrate strong integration with health tracking systems like Apple Health and efficient financial management through NetSuite. However, there is limited evidence to suggest the use of AI-driven tools for recipe generation or cooking assistance within their current offerings. The app’s compatibility across different devices is a significant advantage, but user feedback highlights areas for improvement in terms of usability and performance.
Deliciously Ella - Customer Support and Resources
Customer Support
For any queries or issues, Deliciously Ella directs users to their help center, where many common questions are already addressed. If the help center does not provide the necessary information, users can message the support team directly through the help center. This ensures that users can get assistance without having to search extensively for contact information.Additional Resources
Deliciously Ella provides a wealth of resources to support users in adopting a healthier, plant-based lifestyle:Recipes and Meal Plans
The website offers a variety of plant-based recipes and meal plans, including shopping lists that help users plan and prepare meals efficiently. These resources are designed to be flexible, allowing users to swap ingredients if needed, making cooking easier and more enjoyable.Books and Wellness App
Deliciously Ella has published several best-selling cookbooks and a #1 wellness app, which provide comprehensive guidance on plant-based eating and wellbeing. These resources are invaluable for those looking to transition to a healthier lifestyle.Community
The platform started as an online community for sharing natural, plant-based recipes and has grown to include a large following. This community aspect can be a great support for users who are looking for inspiration, tips, and motivation from like-minded individuals.Physical Presence
In addition to online resources, Deliciously Ella has a central London café, which serves as a physical space where users can experience the brand’s offerings firsthand. While the specific use of AI-driven tools for customer support is not explicitly mentioned in the available resources, the existing support mechanisms and extensive resources provided by Deliciously Ella aim to ensure that users have a supportive and informative experience.
Deliciously Ella - Pros and Cons
Advantages of Deliciously Ella in the Food Tools AI-Driven Product Category
User-Friendly Recipes and Guidance
Deliciously Ella offers a range of user-friendly, nutritionist-approved plant-based meal plans that make healthy living easy and delicious. These plans include quick and easy recipes that take less than 30 minutes to prepare, which is particularly helpful for those with busy lifestyles.AI-Powered Cooking Assistance
While the specific AI tool mentioned is named “Ella” in a different context, the principles of guided cooking are relevant. Ella, as an AI kitchen ally, provides step-by-step instructions, practical tips, and encourages experimentation with flavors and techniques, making the cooking process more accessible and enjoyable for both novices and seasoned cooks.Sustainability Focus
Deliciously Ella is committed to sustainability, aiming to minimize environmental impact through the use of appropriate packaging, reducing food waste, and maximizing recyclable materials. This commitment aligns with the values of many health-conscious consumers.Practical Kitchen Tools Recommendations
The website provides valuable recommendations for essential kitchen gadgets, such as professional choppers, high-speed blenders, and strong food processors. These tools are highlighted for their efficiency and ability to make cooking easier and quicker.Flexible and Adaptable Meal Plans
The meal plans are flexible, allowing users to swap ingredients they don’t like and accommodating occasional deviations from the plan. This approach supports a long-term healthy lifestyle rather than a quick fix.Community Engagement
Deliciously Ella encourages community engagement by inviting users to share their progress on social media, fostering a supportive environment where users can connect and motivate each other.Disadvantages of Deliciously Ella in the Food Tools AI-Driven Product Category
Limited AI Integration in Current Context
The AI-powered cooking assistant “Ella” mentioned in one source is not explicitly linked to the Deliciously Ella brand. Therefore, if you are looking for an AI-driven product specifically from Deliciously Ella, this might not be available as described.Cost of Recommended Tools
Some of the recommended kitchen gadgets, such as high-speed blenders and strong food processors, can be significant investments. While they are highly recommended, they may not be affordable for everyone.Dependence on Specific Equipment
The meal plans and recipes often require specific equipment like blenders, sharp knives, and pots and pans. This could be a drawback for those who do not already have these tools or prefer not to invest in them.Limited Customization for Advanced Cooks
While the recipes are excellent for beginners and those looking for quick meals, advanced cooks might find the options too simplistic or lacking in complexity. In summary, Deliciously Ella offers a wealth of benefits, particularly in terms of user-friendly recipes, sustainability, and practical kitchen tool recommendations. However, it may lack the specific AI-driven cooking assistance in its current offerings, and some users might find the cost of recommended tools or the dependence on specific equipment to be drawbacks.
Deliciously Ella - Comparison with Competitors
Deliciously Ella, founded by Ella Mills in 2012, is a prominent brand in the plant-based food and wellness sector. Here’s how it compares to some of its competitors in the food tools and meal planning category:
Unique Features of Deliciously Ella
- Nutritionist-Approved Meal Plans: Deliciously Ella offers nutritionist-approved, plant-based meal plans that are quick, easy, and waste-free. These plans include batch cooking and revamping leftovers, ensuring balanced meals with specific nutritional targets (e.g., 1800-2000 calories, 50 grams of protein, 30 grams of fiber per day).
- Essential Kitchen Gadgets: The brand recommends specific kitchen gadgets like a professional chopper, high-speed blender, strong food processor, and quality pots and pans, which are crucial for preparing their recipes efficiently.
- Community Engagement: Deliciously Ella encourages community interaction through social media, where users can share their progress and recipes using specific hashtags.
Competitors and Alternatives
Lazy Vegan
- Focus: Lazy Vegan specializes in frozen meals rich in vegetables, offering a convenient option for those seeking nutritious, plant-based meals without the need for extensive cooking.
- Difference: Unlike Deliciously Ella, which focuses on meal plans and recipes, Lazy Vegan provides pre-prepared frozen meals.
Planty
- Focus: Planty delivers chef-prepared, plant-based meals that are ready to eat. Their offerings cater to those looking for convenient, high-quality vegan dishes.
- Difference: Planty’s model is more about delivery of prepared meals, whereas Deliciously Ella provides recipes and meal plans for home cooking.
Mindful Chef
- Focus: Mindful Chef is a recipe box company that delivers gluten-free, organic produce with no refined carbohydrates. They cater to individuals and families looking to cook healthy meals at home.
- Difference: Mindful Chef offers a broader range of dietary options, including non-plant-based recipes, and provides pre-measured ingredients along with recipe cards.
Rawvolution
- Focus: Rawvolution is a meal delivery service specializing in organic, plant-based living foods. They offer fully-prepared raw vegan meals, including fresh-pressed juices and gourmet entrées.
- Difference: Rawvolution focuses exclusively on raw, plant-based meals, which is a more specific niche compared to Deliciously Ella’s broader range of plant-based recipes.
Gousto
- Focus: Gousto simplifies home cooking by delivering recipe boxes with pre-measured ingredients and easy-to-follow recipe cards. They offer various meal options, including vegetarian, vegan, gluten-free, and dairy-free.
- Difference: Gousto provides a more general cooking solution with a wide range of recipes, whereas Deliciously Ella is specifically focused on plant-based meal plans and recipes.
Conclusion
Deliciously Ella stands out with its nutritionist-approved meal plans, specific kitchen gadget recommendations, and strong community engagement. While competitors like Lazy Vegan, Planty, and Rawvolution offer convenient, pre-prepared meal solutions, Mindful Chef and Gousto provide broader recipe options with pre-measured ingredients. Each brand caters to different needs and preferences within the plant-based and healthy eating community.
Deliciously Ella - Frequently Asked Questions
Frequently Asked Questions about Deliciously Ella
What ingredients are used in Deliciously Ella products?
Deliciously Ella products are crafted using high-quality, natural, plant-based ingredients. They do not contain preservatives, emulsifiers, or refined sugars, ensuring they are free from artificial additives and focus on pure, natural goodness.Are Deliciously Ella products vegan?
Yes, all Deliciously Ella products are produced to vegan standards. However, it is important to note that while these products are vegan, they may not be suitable for customers with dairy or egg allergies, aligning with the guidelines set by the Vegan Society.Are Deliciously Ella products gluten-free?
Yes, the Deliciously Ella range is an excellent choice for those looking for gluten-free options. Every product within this range is crafted to be gluten-free, providing peace of mind for individuals with gluten sensitivities.What languages are used on Deliciously Ella packaging?
All Deliciously Ella packaging is in English, even for orders shipped to Europe. If you need more information, you can email them.Do Deliciously Ella products have Kosher certification?
Currently, Deliciously Ella products do not have Kosher certification. While they have discussed pursuing this certification, it is not something they have secured yet due to their small team size.How sustainable is the packaging of Deliciously Ella products?
While certain products may have some recyclable materials, not all of the packaging is recyclable at this time. Finding a recyclable option is a high priority for the company, but there is no viable alternative available on the market yet.What if I notice separation or a white layer in my Deliciously Ella chocolate product?
The separation or white layer you see is not mold; it is just the separation of cocoa butter. This is a natural occurrence, especially with temperature changes. Simply give the product a good stir, and it should disappear.How do I manage my subscription or membership with Deliciously Ella?
For any questions or issues related to managing your subscription or membership, you can refer to the Deliciously Ella Help Center. There are sections dedicated to managing subscriptions, app and membership help, and other related queries.Can I customize the meal plans offered by Deliciously Ella?
Yes, the nutritionist-approved, plant-based meal plans from Deliciously Ella are designed to be flexible. You can easily halve or double the ingredients based on the number of people you are cooking for, and you are encouraged to swap ingredients if there are some you don’t like. The plans are meant to be adapted to suit your long-term healthy lifestyle.What equipment do I need to follow the Deliciously Ella meal plans?
To follow the meal plans, you will need basic kitchen equipment such as a blender (they recommend a Nutribullet), a chopping board, a sharp knife, pots, pans, a freezer, an oven, and a loaf tin.How fresh are the products when they are shipped?
When you order from deliciouslyella.com, your products will always arrive with at least 30 days before their Best Before date, ensuring you receive fresh products.
Deliciously Ella - Conclusion and Recommendation
Final Assessment of Deliciously Ella
Deliciously Ella is a comprehensive plant-based food and wellbeing platform that has evolved significantly since its inception in 2012. Here’s a detailed assessment of who would benefit most from using it and an overall recommendation.Target Audience
Deliciously Ella is ideal for individuals seeking a holistic approach to health and wellness, particularly those interested in plant-based diets. This includes:- Health-conscious individuals looking for easy-to-follow, nutritious recipes.
- Those interested in yoga, Pilates, and other forms of exercise that can be done at home.
- People aiming to reduce stress and anxiety through mindfulness practices like meditation and breathwork.
- Corporate teams seeking wellness tools to enhance employee health and team bonding.
Key Features and Benefits
The platform offers a wide range of features that make it highly beneficial:- Extensive Recipe Library: Over 800 plant-based recipes catering to various dietary preferences and meal types.
- Wellness Classes: Access to 300 at-home exercise classes, including yoga, Pilates, barre, cardio, and more.
- Mindfulness Practices: Guided meditations, breathwork, sound baths, and other stress-reducing activities.
- Meal and Wellness Guides: Expert-created plans for nutritionally balanced meals and wellness routines.
- Mobile App: An award-winning app that provides access to all content across multiple devices.
- Discounts and Early Access: Premium members enjoy 15% off on food products, early access to new products, and exclusive member-only collections.