
Just Eat - Detailed Review
Food Tools

Just Eat - Product Overview
Overview of Just Eat
Just Eat is a leading online food delivery platform that connects customers with local restaurants, offering a seamless and convenient dining experience. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
Just Eat operates on a marketplace model, acting as an intermediary between restaurants and customers. The platform allows users to browse menus, place orders, and track deliveries in real-time, making food delivery more accessible and efficient.Target Audience
Just Eat’s target market is diverse and includes various demographics. The platform appeals to busy individuals, families, young adults, and professionals who value convenience and a wide range of dining options. It caters to customers across different age groups, income levels, and lifestyles, particularly those living in urban and suburban areas who are comfortable using technology to order food online.Key Features
Restaurant Partnerships
Just Eat collaborates with a vast network of restaurants, enabling them to reach a broader audience. This partnership benefits both small and large businesses by allowing restaurants to focus on food preparation while Just Eat manages the digital infrastructure.User-Friendly App Interface
The platform features an intuitive app and website interface that makes it easy for customers to browse menus, customize orders, and make payments. Restaurants also benefit from easy-to-use dashboards to manage incoming orders and update their listings.Integration of Payment Systems
Just Eat supports multiple secure payment options, including credit cards, digital wallets, and in some regions, cash on delivery. This flexibility enhances its accessibility and convenience.Real-Time Tracking and Order Management
Customers can monitor their orders from placement to delivery in real-time. For restaurants, the platform offers efficient order management tools that streamline operations, ensuring accurate preparation and timely handovers to delivery personnel.Data Analytics for Personalized User Experiences
Just Eat uses advanced data analytics to understand customer preferences and purchasing behavior, providing personalized recommendations, targeted promotions, and loyalty rewards.Convenient Ordering Process and Delivery Options
The platform offers a seamless ordering process and various delivery options, including standard delivery, express delivery, and pick-up options, to cater to different customer needs. By combining these features, Just Eat provides a hassle-free and efficient food delivery experience, making it a popular choice for a wide range of customers.
Just Eat - User Interface and Experience
User-Friendly App Interface
Just Eat’s app and website interfaces are easy to use, allowing customers to effortlessly browse menus, customize their orders, and make payments. The interface is simple and clear, making it easy for users to find what they are looking for. For restaurant partners, the platform offers easy-to-use dashboards to manage incoming orders and update their listings, which helps in streamlining their operations.
Integration of Payment Systems
The platform supports multiple secure payment options, including credit cards, digital wallets, and in some regions, cash on delivery. This flexibility in payment methods enhances the accessibility and convenience of the service, catering to a wide audience.
Real-Time Tracking and Order Management
One of the standout features of Just Eat is its real-time tracking system. Customers can monitor their orders from placement to delivery, providing transparency and reducing anxiety. For restaurants, the platform offers efficient order management tools that help in accurate preparation and timely handovers to delivery personnel.
AI-Powered Ordering Assistant
Just Eat has recently introduced an AI-powered ordering assistant, which is being piloted in the UK and will be rolled out to other countries. This assistant allows users to build and customize orders via chat messaging or voice commands. It provides advanced personalization by offering personalized recommendations, delivering regular order updates, and assisting with specific customer questions. For example, users can write in an item description and have a matching item from a restaurant added to their basket, or request healthy options in their area.
Use of Data Analytics
Just Eat leverages advanced data analytics to understand customer preferences and purchasing behavior. This data is used to provide personalized recommendations, targeted promotions, and loyalty rewards, which helps in keeping customers engaged and satisfied with the service.
Overall User Experience
The overall user experience on Just Eat is focused on convenience and ease of use. The platform ensures smooth interactions between customers and restaurants, with features like real-time tracking and efficient order management. The integration of AI technology further enhances the experience by making ordering faster and more personalized. This combination of features makes Just Eat a market leader in the food delivery industry, providing a trustworthy and seamless experience for its users.

Just Eat - Key Features and Functionality
Just Eat’s AI-Driven Features
Just Eat is introducing several key features in its AI-driven product category to enhance the customer experience and make ordering food faster and more convenient. Here are the main features and how they work:AI-Powered Ordering Assistant
Just Eat is launching an AI-powered assistant that allows users to build and customize orders using chat messaging or voice commands. This assistant will be piloted in the UK and later rolled out to other countries, with tests in several languages.Functionality
- Users can write in an item description, and the AI will add a matching item from a restaurant to their basket.
- Users can request healthy options, and the AI will provide suggestions based on their location.
- The assistant can answer questions, offer personalized recommendations based on previous orders and reviews, and provide regular order updates.
Benefits
- Reduces the time and effort required to browse through menus and place orders.
- Enhances customer experience by providing quick and personalized service.
- Engages younger shoppers who are more comfortable with conversational interfaces and natural language processing (NLP).
Personalized Recommendations
The AI assistant is equipped to offer personalized recommendations to customers. This is achieved by analyzing previous orders and reviews to suggest relevant food options.Functionality
- The AI analyzes customer data to suggest new partners, dishes, and cuisines that the customer might like.
- It helps customers discover new restaurants and menu items based on their preferences.
Benefits
- Increases customer satisfaction by providing relevant and appealing food suggestions.
- Encourages customers to try new foods and restaurants, which can lead to increased loyalty and engagement.
Voice and Text Commands
The AI assistant supports both voice and text commands, making it accessible through various interfaces.Functionality
- Users can interact with the AI using voice commands, similar to how they would with Amazon Alexa or other voice assistants.
- Users can also use text commands to place orders, ask questions, or get recommendations.
Benefits
- Provides flexibility in how customers can interact with the platform, catering to different user preferences.
- Enhances accessibility for users who prefer voice or text interactions over traditional menu browsing.
Integration with Other Technologies
Just Eat is also exploring integration with other technologies to further enhance the ordering experience.Functionality
- For example, Just Eat has demonstrated the use of Amazon Alexa and Apple TV to place orders, allowing users to interact with the service through various connected devices.
Benefits
- Expands the reach of the service by allowing orders to be placed from multiple devices and platforms.
- Enhances the convenience of ordering by integrating with devices users already use.
Global Rollout and Multilingual Support
The AI assistant is planned to be rolled out globally, with support for several languages.Functionality
- After the initial pilot in the UK, the AI assistant will be tested and rolled out in other countries, supporting multiple languages to cater to a diverse user base.
Benefits
- Increases the accessibility of the service to a broader audience worldwide.
- Enhances the user experience by providing support in the user’s native language.

Just Eat - Performance and Accuracy
When Evaluating Just Eat’s Performance in Food Tools AI-driven Product Category
Data Analytics and Performance
Just Eat has significantly improved its data analytics capabilities through its partnership with Google Cloud. This collaboration has enabled the company to ingest 250 million events per day in real time, a substantial increase from their previous capacity. The data latency has been reduced dramatically, from 24 hours to just one second, and 99% of queries are now completed within 100 seconds, down from 875 seconds previously. This enhanced data analytics platform has led to better performance in terms of scalability and responsiveness, allowing Just Eat to make more data available to its teams and improve overall business insights.AI-Powered Ordering Assistant
Just Eat is introducing an AI-powered ordering assistant that aims to enhance customer convenience and personalization. This assistant will allow users to build and customize orders via chat messaging or voice commands. It promises to offer advanced personalization, help consumers discover new partners, provide regular order updates, and assist with specific customer questions. The assistant is set to be piloted in the UK and later rolled out to other countries, including tests in several languages. This feature is expected to minimize the time customers spend ordering food and provide a more seamless experience.Personalization and Recommendations
The use of machine learning and AI has enabled Just Eat to develop a “Customer Ontology” framework, which helps in understanding and predicting customer preferences. For instance, the “Adventurous Index” learns from customers’ order history to recommend other restaurants they might like. This has resulted in customers ordering from a wider variety of partner restaurants, indicating a positive impact on customer engagement and satisfaction.Limitations and Areas for Improvement
Transparency and Fairness in AI Decision-Making
There have been reports of Just Eat couriers being removed from the app due to alleged overpayments detected by AI systems, sometimes for very small amounts. This lack of transparency and human oversight in AI-driven decision-making has raised concerns about fairness and the need for more inclusive governance of automated management systems.Integration and User Experience
While the AI assistant and data analytics improvements are significant, ensuring seamless integration with various point-of-sale (POS) systems and maintaining high user ratings through accurate and quality service remains crucial. Just Eat supports POS integrations, which helps in streamlining order processing and reducing errors, but continuous monitoring and improvement are necessary to maintain high standards.Conclusion
Just Eat has made substantial strides in leveraging AI and data analytics to enhance its services, particularly in terms of performance, scalability, and personalization. However, there is a need for greater transparency and human oversight in AI-driven decision-making processes to ensure fairness and protect the rights of workers. By addressing these limitations, Just Eat can further improve its accuracy and overall user experience.
Just Eat - Pricing and Plans
Understanding the Pricing Structure of Just Eat
Fees and Commissions
- Connection Fees: Restaurants need to pay a connection fee to join the platform, which varies based on the market level of maturity.
- Commission Fees: Just Eat charges a commission on every order, typically around 14% of the order value. For example, on a £20 order, the commission would be £2.80 plus VAT (totaling £3.36).
- Transaction Fees: There are negligible charges on card or online transactions, which restaurants can choose to pass on to customers.
Delivery Service Fees
- Self-Delivery: If the restaurant manages its own delivery, there is a fee of 50p plus VAT per order.
- Just Eat Delivery Service: If the restaurant uses Just Eat’s delivery service, the fee is 5% of the order value, with a minimum of 50p and a maximum cap of £1.99.
Advertising Fees
- Restaurants can pay additional fees to advertise on the Just Eat platform, which helps them achieve higher placement in search results.
Billing and Payments
- Commission fees are deducted from the weekly order revenue, and restaurants receive an invoice every Tuesday. The remaining balance is deposited into their bank account every Friday.
Features and Benefits
- No Upfront Costs: There are no upfront joining fees or monthly fees for restaurants to join the platform.
- Order Management Tools: Restaurants receive an Orderpad device (a tablet and printer) to manage orders efficiently.
- Other Benefits: Restaurants can benefit from electric delivery vehicle discounts, energy bill savings, and free merchandising materials.
Key Points to Note
- There are no different tiers or plans mentioned in the available resources; the fees are generally applied uniformly based on the services used.
- The primary focus is on commission-based fees and delivery service fees, with additional options for advertising.
- There are no free options for restaurants to join the platform, but there are no upfront or monthly fees either.

Just Eat - Integration and Compatibility
Integrating Just Eat with Other Tools
Integrating Just Eat with other tools and ensuring compatibility across various platforms is a crucial aspect of its operational efficiency and user experience. Here’s a detailed look at how Just Eat achieves this:
Integration with HubRise
Just Eat uses the Flyt integration platform, recently renamed to JET Connect, to connect with food delivery and ordering websites in several markets. Through the Just Eat Flyt Bridge, developed by HubRise, restaurants and convenience stores can integrate their Just Eat accounts with their existing systems. This integration allows for pulling orders from Just Eat, including order status, and pulling customer information. It also enables pushing a catalog into Just Eat with variant support and synchronizing inventory with HubRise.
Order Management and POS Integration
The integration with platforms like HubRise and Otter enables restaurants to manage Just Eat orders directly within their Point of Sale (POS) systems. For instance, Otter consolidates all delivery apps, including Just Eat, into one tablet, providing a unified view of operations. This integration helps in streamlining order management, tracking deliveries, and analyzing performance, all from a single dashboard.
Menu and Inventory Synchronization
Just Eat’s integration capabilities extend to synchronizing menus and inventory across different platforms. For example, using MyOrderBox, restaurants can sync their entire menu, complete with images and prices, with a single click. This ensures that orders from Just Eat, along with other delivery platforms like Uber Eats and Deliveroo, are received directly within the POS system automatically.
Real-Time Tracking and Order Management
Just Eat’s platform includes real-time tracking features that allow customers to monitor their orders from placement to delivery. For restaurants, this translates into efficient order management tools that help in accurate preparation and timely handovers to delivery personnel. This real-time tracking is a key feature that enhances both customer and restaurant experiences.
Multi-Platform Compatibility
Just Eat’s app and website interfaces are designed to be user-friendly across various devices. Customers can order food or groceries using the Just Eat app on mobile devices, and restaurants can manage their orders through dashboards accessible on multiple platforms. The app supports features like quick ordering, great offers, and multiple payment options, ensuring a seamless experience regardless of the device used.
Data Analytics and Personalized Experiences
Just Eat leverages advanced data analytics to provide personalized recommendations and targeted promotions. This data-driven approach helps in creating a tailored experience for customers, which is consistent across all integrated platforms and devices.
In summary, Just Eat integrates seamlessly with various tools and platforms, ensuring that restaurants can manage orders, menus, and inventory efficiently. This integration is supported across multiple devices and platforms, enhancing both the customer and restaurant experience.

Just Eat - Customer Support and Resources
Customer Support Options
When you need to address issues or seek assistance with Just Eat, the company offers several customer support options and additional resources to help you resolve your concerns efficiently.Phone Support
One of the quickest ways to get help is by calling Just Eat’s customer service hotline. You can reach them at 0345 561 0156, Monday to Friday from 8 am to 6 pm, and Saturdays from 9 am to 1 pm. This direct contact can often resolve your issues promptly.Live Chat
For those who prefer online interactions, Just Eat provides a Live Chat feature on their website. You can start a live chat with a customer service agent, who will assist you with your complaint or query as soon as they are available.Email Support
If you prefer to communicate via email, you can send your complaints or inquiries to shop@just-eat.co.uk. While this method may take a few working days to get a response, it allows you to provide detailed information about your issue.Social Media
Just Eat is also active on various social media platforms. You can file complaints or ask for help by tagging their official handles on platforms like Twitter (@JustEatUK, @justeat), and they will respond to your queries as soon as possible.Website and Help Center
The Just Eat website has a comprehensive Help Center that addresses common issues and frequently asked questions. Here, you can find answers to many of your queries without needing to contact customer support directly.Additional Resources
For more complex or persistent issues, you can use services like DoNotPay, which helps streamline the complaint process. DoNotPay guides you through filing your complaint, ensuring it is detailed and precise, and works to get your issue resolved quickly.Conclusion
In summary, Just Eat provides multiple channels for customer support, including phone, live chat, email, and social media, along with a helpful website and additional resources to ensure your concerns are addressed efficiently.
Just Eat - Pros and Cons
Advantages of Just Eat
Scalability and Cost-Effectiveness
Just Eat’s marketplace model allows it to scale efficiently without the need for maintaining a large delivery fleet or managing inventory. This approach keeps operational costs low, making it a cost-effective solution for expansion into new markets.Convenience for Customers
The platform provides a user-friendly app and website where customers can easily browse menus, place orders, and track their deliveries in real-time. This convenience, combined with a wide range of dining options, enhances the customer experience.Restaurant Partnerships
Just Eat collaborates with a vast network of restaurants, helping them reach a broader audience. Restaurants can focus on food preparation while Just Eat handles the digital infrastructure, making it easier for both small and large businesses to participate.Marketing and Exposure
Just Eat invests heavily in marketing, which helps restaurants gain significant exposure to a large customer base. With over 12 million customers visiting the platform each month, restaurants have a great opportunity to increase their orders and visibility.Technological Features
The platform uses advanced technology such as real-time tracking, efficient order management tools, and data analytics to provide personalized recommendations and improve customer satisfaction. Integration with point-of-sale (POS) systems also streamlines order processing and inventory management.No Upfront Costs
Restaurants can join Just Eat without any upfront fees or monthly charges, which is particularly attractive for local and smaller businesses.Disadvantages of Just Eat
Commission Fees
Just Eat charges restaurants a commission fee on every order, which can be significant. For example, the commission is 14% of the order value, plus VAT. Additionally, there are fees associated with delivery services, whether managed by the restaurant or by Just Eat.Delivery Service Fees
Restaurants must pay a delivery service fee, either 50p plus VAT per order if they manage their own delivery or 5% of the order value (with a minimum of 50p and a cap at £1.99) if they use Just Eat’s delivery service.Traffic Diversion
Some restaurants have reported that Just Eat’s micro-sites, which link back to the main Just Eat platform, can divert traffic away from the restaurant’s own website. This can lead to a loss of direct orders and increased dependency on the Just Eat platform.Waiting Time to Go Online
After signing up, restaurants have to wait several days before they can start taking orders through the platform, which can be a temporary setback.Restrictions on Menu Changes
Restaurants may find it cumbersome to make changes to their menus on the Just Eat platform, as they need to complete change request forms, which can be restrictive.Prohibited Residential Premises
Just Eat does not allow restaurants operating from residential premises to join the platform, which can be a limitation for some small or startup businesses. By considering these advantages and disadvantages, restaurants and customers can make informed decisions about whether Just Eat is the right platform for their needs.
Just Eat - Comparison with Competitors
Just Eat’s AI Ordering Assistant
Just Eat is introducing an AI-powered assistant that allows users to build and customize orders via chat messaging or voice commands. This assistant will offer advanced personalization, help users discover new restaurants, provide personalized recommendations, deliver regular order updates, and assist with specific customer questions.
Uber Eats AI Assistant
Uber Eats, a significant competitor, has also announced its own AI assistant. This tool, powered by Google’s PaLM language model, will help customers find their favorite meals quicker by searching through the app’s 900,000 merchants. It aims to reduce the time spent scrolling through menus and stores.
Key Differences
- Personalization: Just Eat’s AI assistant focuses on personalized recommendations and discovering new partners, while Uber Eats’ AI is more about quickly finding favorite meals within a vast merchant network.
- Interaction Methods: Just Eat’s AI allows for both chat messaging and voice commands, whereas the specifics of Uber Eats’ interaction methods are not detailed beyond the search functionality.
- Global Rollout: Just Eat plans to roll out its AI assistant in the UK first and then globally, including tests in several languages. Uber Eats’ rollout timeline and language support are not explicitly mentioned.
Other Competitors
- DoorDash and GrubHub: While these platforms do not have publicly announced AI assistants similar to Just Eat or Uber Eats, they offer strong competition through their user-friendly interfaces and wide restaurant selections. DoorDash is known for its fast and reliable delivery services, and GrubHub offers a wide range of restaurant options, particularly in the United States.
- Deliveroo: Deliveroo, another competitor, has not been reported to have an AI assistant similar to Just Eat’s, but it focuses on high-quality restaurant partners and efficient delivery services. Deliveroo operates in several countries across Europe, Asia, and the Middle East.
Unique Features of Just Eat
- Advanced Personalization: Just Eat’s AI assistant is set to provide highly personalized recommendations and help users discover new restaurants, which can enhance the customer experience significantly.
- Multi-Language Support: The plan to test the AI assistant in several languages sets Just Eat apart, as it prepares to cater to a diverse global customer base.
- Innovative Ordering Process: The ability to write in an item description and have a matching item added to the basket, or to request healthy options, makes the ordering process more intuitive and user-friendly.
Potential Alternatives
For those looking for alternatives, Uber Eats offers quick search functionality, DoorDash is known for its reliable delivery services, and GrubHub provides an extensive restaurant selection. Each of these platforms offers a unique set of features that might better suit different user preferences.
In summary, Just Eat’s AI ordering assistant offers a blend of personalization, ease of use, and global accessibility that sets it apart in the competitive food delivery market. However, competitors like Uber Eats, DoorDash, and GrubHub provide strong alternatives with their own unique strengths.

Just Eat - Frequently Asked Questions
Frequently Asked Questions about Just Eat
Q: What is the new AI ordering assistant being introduced by Just Eat?
Just Eat is launching an AI-powered assistant on its app to help users build and customize orders via chat messaging or voice commands. This assistant will offer advanced personalization, help customers discover new partners, provide personalized recommendations, deliver regular order updates, and assist with specific customer questions.Q: How will the AI assistant improve the ordering experience?
The AI assistant aims to minimize the time customers spend ordering food by allowing them to write in item descriptions and receive matching items from restaurants, or request healthy options and receive relevant suggestions. It will also help customers find new products and deals more quickly.Q: Where and when will the AI assistant be available?
The AI assistant will be piloted in the UK in the coming weeks and is planned to be rolled out to other countries globally, with tests in several languages over the next few months.Q: How does Just Eat integrate with restaurants and other platforms?
Just Eat integrates with restaurants through various platforms, such as the Just Eat Flyt Bridge, which allows restaurants to synchronize their menus, customer information, and orders with their EPOS, online ordering systems, and other food delivery platforms like Deliveroo and Uber Eats.Q: What are the benefits of using Just Eat for restaurants?
Using Just Eat offers several benefits, including no upfront costs or monthly fees, a refined UI design that helps restaurants reach the right audience, massive marketing exposure, and tools to help manage orders efficiently. Restaurants can also integrate their POS systems with Just Eat to streamline order processing and inventory management.Q: How do restaurants receive and manage orders on Just Eat?
Restaurants receive orders through the Just Eat Orderpad device, which they use to prepare and mark orders ready for pickup. Orders can also be integrated directly into the restaurant’s POS system, reducing manual input and the chance of errors.Q: Are there any specific dietary or nutritional features available on Just Eat?
Yes, Just Eat labels menus to help users filter based on nutritional requirements, such as vegetarian options. This feature helps consumers make choices that align with their dietary needs.Q: Can businesses use Just Eat for group or office catering?
Yes, Just Eat offers features for businesses, including group ordering, individual ordering, and office catering. These features allow teams to order meals from curated restaurants, share meal allowances, and order food for meetings and work events.Q: What are the fees associated with using Just Eat?
Restaurants using Just Eat pay a delivery service fee, whether they use their own drivers or Just Eat’s. However, there are no upfront costs or monthly fees. The exact fees and commissions vary but are generally considered fair given the benefits provided by the platform.Q: How long does it take for a restaurant to start operating on Just Eat after signing up?
After signing up and getting the contract, restaurants typically need to wait within five days to start working and appearing on the app.Q: Are there any restrictions on the types of premises that can join Just Eat?
Yes, Just Eat does not allow residential premises to join the platform. However, they may consider approving a residential premise if it expands to a commercial location.
Just Eat - Conclusion and Recommendation
Final Assessment of Just Eat in the Food Tools AI-driven Product Category
Just Eat is making significant strides in the food delivery industry by integrating AI technology to enhance the customer experience. Here’s a breakdown of who would benefit most from using Just Eat and an overall recommendation.Target Audience
Just Eat’s primary target market includes busy individuals and families seeking convenient and hassle-free meal options. This demographic encompasses a wide range of age groups, from young adults in their 20s and 30s to busy professionals in their 40s and 50s, as well as families with children.Key Benefits
- Convenience and Speed: The new AI-powered assistant is aimed at minimizing the time customers spend ordering food. It will provide personalized recommendations, regular order updates, and assist with specific customer questions, making the ordering process faster and more efficient.
- Variety and Choice: Just Eat offers a wide range of restaurants and cuisines, catering to different tastes and dietary preferences. The AI-driven “Adventurous Index” recommends other restaurants based on customers’ order history, encouraging users to try new options.
- Technological Innovation: Just Eat is testing various innovative delivery methods, including robot deliveries in the US and Poland, and drone deliveries in Ireland and the Netherlands. These innovations aim to support partners in fulfilling deliveries over shorter distances.
User Experience
The platform is user-friendly, with a focus on tech-savvy customers who are comfortable using technology to order food online. The app and website are designed to make it easy for customers to browse menus, place orders, and track deliveries in real-time.Recommendations
For individuals and families looking for a convenient, efficient, and varied food delivery experience, Just Eat is an excellent choice. Here are some key recommendations:- Busy Professionals: If you have limited time to cook or dine out, Just Eat’s AI-powered assistant can help you find quick and easy meal options.
- Families: Families with diverse tastes can benefit from the wide range of restaurants and cuisines available, along with personalized recommendations.
- Tech-Savvy Users: Those comfortable with technology will appreciate the ease of use and the innovative features such as AI-driven recommendations and real-time tracking.