
MacroFactor - Detailed Review
Health Tools

MacroFactor - Product Overview
Introduction to MacroFactor
MacroFactor is an AI-driven health and nutrition app that specializes in macro-tracking and nutrition coaching. Here’s a breakdown of its primary function, target audience, and key features:Primary Function
MacroFactor is designed to help users manage their nutrition and achieve their weight-related goals, whether that’s weight loss, gain, or maintenance. The app uses user-inputted data on daily weight and food consumption to calculate energy expenditure and provide personalized calorie and macronutrient targets.Target Audience
The app is targeted at individuals who are serious about their nutrition and fitness goals. This includes those who follow specific diets such as low-carb, keto, or balanced diets, as well as anyone looking to track their micronutrient intake and overall nutritional health.Key Features
Daily Weigh-ins and Food Logging
Daily Weigh-ins and Food Logging: Users log their daily weight and food intake, which the app uses to adjust calorie and macro targets dynamically.Dynamic Adjustments
Dynamic Adjustments: The app’s algorithms analyze user progress and make weekly adjustments to calorie and macro targets to keep users on track with their goals.Flexible Dieting
Flexible Dieting: Users can set their own macro targets or choose from various diet styles. The app also calculates a “Trend Weight” to smooth out daily weight fluctuations, providing a clearer picture of progress.Progress Tracking
Progress Tracking: Users can track weight, body measurements, and progress photos. The app also allows for the tracking of up to 21 body metrics.Micronutrient Tracking
Micronutrient Tracking: MacroFactor enables users to monitor their intake of essential vitamins and minerals with detailed charts and data reporting.Food Logging Utilities
Food Logging Utilities: The app features a fast and efficient food logger with a verified food database, barcode scanner, and the ability to log food by describing it in your own words or using voice input.Integrations
Integrations: MacroFactor connects with Fitbit, Google Fit, and Apple Health, though it does not currently pull data from smart watches or activity trackers.Customizable Dashboard
Customizable Dashboard: Users can prioritize and arrange the insights that matter most to them, allowing for a personalized view of their data.Adherence Neutral
Adherence Neutral: The app focuses on data-driven adjustments without judgmental language, promoting a healthy relationship with food.Subscription Options
Subscription Options: MacroFactor offers a premium-only service with various subscription plans, including monthly, yearly, and six-month options, ensuring an ad-free and privacy-first experience. MacroFactor stands out with its science-backed nutrition plans, efficient food logging, and dynamic adjustments, making it a valuable tool for anyone committed to achieving and maintaining their nutritional and fitness goals.
MacroFactor - User Interface and Experience
User Interface Overview
The user interface of MacroFactor is crafted to be modern, intuitive, and user-friendly, making it an excellent choice in the health tools and AI-driven product category.Dashboard and Insights
The dashboard has been recently revamped to provide a clean and colorful interface that emphasizes sustainable nutrition habits. Upon logging in, users can quickly see their progress toward their daily nutrition targets, with highlighted target lines indicating when goals are met. This visual approach makes it easy to assess daily progress at a glance.Tracking and Data Entry
MacroFactor features an interactive calendar that visualizes your effort over time, allowing for rapid data entry. Users can log foods using a barcode scanner, a verified food database, or even by describing their meals in their own words or via voice input through the “AI Describe” feature. This makes food logging efficient and accurate.Habits and Streaks
The app places a strong emphasis on forming and maintaining habits. Users can track their streaks and view yearly summaries of their nutrition, weight, or period tracking habits. This focus on consistency and effort helps in building sustainable habits rather than striving for perfection.Shortcuts and Accessibility
The Shortcuts Toolbar allows users to quickly access frequently used functions, such as scanning barcodes or searching for foods, with just one tap from any primary page. Users can customize this toolbar to surface their favorite shortcuts, and it automatically fades as you scroll to maximize screen real estate.Customization and Settings
The app offers a range of customization options. Users can change their check-in day, include or remove period tracking, and even customize their profile name and monogram. The More page has been updated with new feature settings, aligning with the modern and innovative spirit of the app.Dynamic Adjustments
One of the standout features of MacroFactor is its dynamic adjustment capability. The app’s algorithms analyze the user’s progress weekly and adjust calorie and macro targets accordingly. This ensures that users stay on track with their goals without the need for manual adjustments or guesswork.Adherence-Neutral Approach
MacroFactor adopts an adherence-neutral approach, focusing on data-driven adjustments rather than judgmental language. This helps users maintain a healthy relationship with food and reduces the guilt associated with occasional slip-ups. The app emphasizes process over short-term success or failure, promoting long-term sustainability.Overall User Experience
The user experience is highly engaging and motivating. The app’s speed and efficiency in logging foods and tracking progress make it a favorite among users. The ability to see weekly progress and adjustments keeps users motivated, as they can see the scale move in the right direction over time. The app’s focus on consistency, habit formation, and data-driven insights ensures that users can maintain their nutrition plans effectively.Conclusion
In summary, MacroFactor’s user interface is designed to be intuitive, efficient, and supportive, making it an excellent tool for individuals seeking to manage their nutrition and achieve their health goals.
MacroFactor - Key Features and Functionality
MacroFactor Overview
MacroFactor is a sophisticated health and nutrition tracking app that leverages advanced algorithms and AI to help users achieve their diet goals. Here are the main features and how they work:Dynamic Nutrition Coaching
MacroFactor uses smart algorithms to create a personalized nutrition plan based on your goals, lifestyle, and food preferences. You start by answering a few questions about your lifestyle, goals, and food preferences, and the app recommends custom calorie and macronutrient targets.Daily Weigh-ins and Food Logging
The app requires daily weigh-ins and food logging to accurately assess your energy expenditure and adjust your calorie and macro targets. You can log your food using several methods:Barcode and Label Scanning
Scan barcodes or labels to quickly log foods.Food Search
Search for foods in the extensive verified food database.Quick Adding
Quickly add foods without searching.AI Describe
Log foods by describing them in your own words or using voice input.Custom Foods and Recipes
Create and log custom foods and recipes.Dynamic Adjustments
The app’s algorithm analyzes your progress and makes weekly adjustments to your calorie and macro targets to ensure you stay on track. This dynamic approach helps avoid plateaus and keeps your metabolism in check.Trend Weight
MacroFactor calculates a “Trend Weight” that smooths out daily weight fluctuations, giving you a clearer picture of your actual progress. This feature helps you focus on long-term progress rather than daily variations.Micronutrient Tracking
The app allows you to monitor your intake of essential vitamins and minerals. You can set your own nutrient goals and visualize your intake through detailed charts and data reporting.Progress Tracking
You can track weight, body measurements, and progress photos. The app supports up to 3 photo views and 21 body metrics, helping you visualize your progress over time.Flexible Dieting
MacroFactor allows you to set your own macros or choose from various diet styles such as low-carb, keto, or balanced. This flexibility is particularly useful for bodybuilders and those focused on muscle gain.Integrations
The app integrates with Apple Health and Google Fit, allowing you to import historical data and sync your health metrics. This integration helps in providing a comprehensive view of your health and nutrition.Customizable Dashboard
You can prioritize and arrange the insights that matter most to you, personalizing your view to focus on the data that is most important. This feature includes customizable home and lock screen widgets.Adherence Neutral Approach
MacroFactor avoids judgmental language and focuses on data-driven adjustments. This approach helps users maintain a healthy relationship with food, avoiding feelings of guilt or stress for occasional deviations from their targets.AI Integration
AI is integrated in several ways:AI Describe
Allows you to log foods by describing them in natural language, which the AI interprets to log the macro information.Smart Algorithms
The AI-driven algorithms adjust your calorie and macro targets based on your progress, ensuring you stay on track with your goals.Nutrient Explorer
Uses AI to monitor and analyze your macro and micronutrient intake, providing valuable insights into your diet.Educational Resources
MacroFactor provides helpful explanations and guides on nutrition concepts, although some prior knowledge of macro tracking may be beneficial.Science-Based Sustainability
The app is designed using the latest nutrition and behavior change science to maximize the likelihood of achieving and maintaining your goals. It focuses on sustainability and avoids unnecessary stress or feelings of shame and guilt.Conclusion
Overall, MacroFactor’s combination of dynamic adjustments, comprehensive tracking features, and AI-driven coaching makes it a powerful tool for anyone looking to manage their nutrition effectively and achieve their diet goals.
MacroFactor - Performance and Accuracy
Performance and Accuracy of MacroFactor
Food Logging Efficiency and Accuracy
MacroFactor is notable for its efficient food logging system, which requires fewer discrete actions compared to other apps like MyFitnessPal. This efficiency is achieved through features such as barcode scanning, search, multi-add, and quick-adding calories and macros, making it the fastest food logging system on the market. The app also boasts a verified food database, ensuring that the calorie and macronutrient information for logged foods is accurate. While occasional errors can occur due to product reformulations, these are rare and typically minor.Dynamic Coaching Algorithms
MacroFactor’s algorithms are a significant strength, as they dynamically adjust calorie and macro targets based on the user’s actual intake and weight changes. These adjustments are made weekly to ensure that the user’s nutrition targets align with their goals, taking into account metabolic adaptation and changes in activity levels. This approach is particularly user-friendly, as it does not penalize users for deviating from their targets. Instead, it empowers them with flexible and adaptive guidance, eliminating the stress and rigidity often associated with strict diet tracking.Energy Expenditure Estimation
MacroFactor’s method of estimating energy expenditure is based on trended weight changes and calorie intake, rather than relying on data from wearable devices. This approach is chosen due to the known inaccuracies and variability in energy expenditure estimates from wearables. The app’s algorithms are designed to handle variations in weight and nutrition tracking, even if the user occasionally forgets to log data. However, partial nutrition tracking can be a limitation, as it may lead to inaccurate estimates of daily energy expenditure if meals are not fully logged.User Experience and Support
MacroFactor is praised for its user-friendly interface and comprehensive features, including a large verified food database, barcode scanner, and integration with health apps like Apple Health and Google Fit. Users appreciate the detailed tracking of weight, body measurements, and nutrition, as well as the flexible strategies presented when setting goals. The app also offers responsive support, with active community forums and the ability to export data for easier management by nutrition coaches or personal use.Limitations and Areas for Improvement
One of the main limitations is the reliance on complete and consistent tracking of meals to ensure accurate energy expenditure estimates. If users do not log all their meals, the app may underestimate their energy intake and adjust calorie targets accordingly. Additionally, while MacroFactor does not currently integrate with activity trackers for estimating energy expenditure, there are plans to explore this in the future to further fine-tune energy expenditure estimations. In summary, MacroFactor excels in its efficient food logging, accurate and dynamic coaching algorithms, and reliable energy expenditure estimation methods. However, it requires consistent and complete tracking to function optimally, and there are plans for future improvements in integrating activity data.
MacroFactor - Pricing and Plans
Pricing Structure
The MacroFactor app, a premium health and nutrition tool, offers a clear and straightforward pricing structure without any free subscription tiers, but with several options to fit different user preferences.
Subscription Plans
MacroFactor provides three main subscription plans:
- Monthly Plan: This plan is priced at $11.99 per month. It is a month-to-month commitment, allowing you to cancel or change your plan at any time.
- Six-Month Plan: This plan costs $47.99, paid upfront every six months, which works out to approximately $7.99 per month.
- Annual Plan: The annual plan is priced at $71.99, paid upfront for a year, which breaks down to about $5.99 per month.
Features Available in Each Plan
All subscription plans offer the same set of features, as MacroFactor is a premium-only service. Here are some of the key features:
- Dynamic Algorithm: Adjusts your macro plan based on changes in your metabolism and weekly check-ins.
- Macro and Micronutrient Tracking: Comprehensive tracking of macronutrients and micronutrients with customizable goals and detailed breakdowns.
- Label Scanner: Quickly scan food labels to log calorie, macronutrient, and micronutrient details.
- Progress Photos and Body Metrics: Track up to 3 photo views and 21 body metrics to visualize your progress.
- Widgets: Customizable home and lock screen widgets for quick nutrition evaluations.
- Health Insights Tracker: Includes features like habit trackers, period trackers, and unique data insights and visualization.
- Ad-Free Experience: Ensures a user-focused experience without ads or the sale of user data.
Free Trial
MacroFactor offers a free trial period for new users. By default, the trial lasts for 7 days. However, you can extend this to a 14-day free trial by using a MacroFactor Affiliate Code or Promo Code during the sign-up process.
Conclusion
In summary, MacroFactor’s pricing is competitive and transparent, with no hidden costs or variations in features across different plans. The choice of plan depends on your preference for monthly, six-monthly, or annual payments.

MacroFactor - Integration and Compatibility
Integrations
MacroFactor supports three primary data integrations:Apple Health (iOS)
Users can import calories, macros, and micronutrients for the day directly from Apple Health. This integration also allows for the bidirectional transfer of weight data, enabling users to track their weight in MacroFactor and have it reflected in Apple Health.Google Health Connect (Android)
Similar to Apple Health, MacroFactor can import nutritional data and weight information from Health Connect, providing a seamless experience for Android users.Fitbit
Although the Fitbit integration is currently deprecated and will be removed in the future, users can still use it temporarily. It is recommended to sync Fitbit data with Health Connect and then use the Health Connect integration with MacroFactor for better data portability.Setting Up Integrations
To set up these integrations, users can follow these steps:- Go to the “More” section in the app.
- Select “Integrations.”
- Tap the “Turn On” button for the desired integration.
- Follow the on-screen instructions to complete the setup.
Data Priority
MacroFactor prioritizes data sources to ensure accuracy. The priority order is:- Manual entries
- MacroFactor’s food log
- Apple Health/Google Health Connect
- Fitbit
Additional Connectivity
These integrations allow MacroFactor to connect with a wide range of other apps and devices. For example, if you use a smart scale connected with Health Connect, MacroFactor can automatically pull the weight data from Health Connect. Similarly, nutrition data can be exported from MacroFactor to Apple Health or Health Connect and then synced into other coaching apps.Platform Compatibility
MacroFactor is compatible with both iOS and Android devices. The app ensures a smooth experience across these platforms by adapting to their respective design standards. For instance, on Android, MacroFactor respects the Material You design, adjusting its widgets to match the device’s theme and wallpaper. On iOS, the app supports the new lock screen experience introduced by Apple, allowing users to access key features and information directly from their lock screen.Widgets and Home Screen Integration
MacroFactor also offers customizable widgets for both iOS and Android, allowing users to track their nutrition and access key features directly from their home or lock screen. These widgets are configurable and can be resized or themed to fit the user’s preferences. By integrating with these health platforms and devices, MacroFactor enhances its usability and provides a comprehensive nutrition tracking experience across different devices and operating systems.
MacroFactor - Customer Support and Resources
Customer Support Options
MacroFactor, a popular macro-tracking and nutrition coaching app, offers several customer support options and additional resources to ensure users get the help they need.Email Support
For account-related and billing-related issues, users can contact MacroFactor’s support team via email at `support@macrofactorapp.com`. While email support can also address general nutrition questions and macro program inquiries, it is recommended to post these questions in the app’s Facebook group or subreddit, where other users may have similar queries and can provide community support.In-App Support
Within the app, users can access the “Contact Us” section by going to `More > Contact Us`. Here, you can report bugs, request features, or contact support directly. The app also has a bug reporting form and a feature request portal, which can be found under `More > Contact Us > Report an issue`.Community Support
MacroFactor encourages users to join their communities on Facebook and subreddit. These platforms are ideal for asking general nutrition questions and getting support from other users who may have experienced similar issues.Bug Reporting and Feature Requests
Users can report any bugs or issues they encounter using the in-app bug reporting form. For feature requests, there is a dedicated portal where users can suggest new features or improvements to the app.Public Roadmap
MacroFactor provides a public roadmap that allows users to see upcoming features and updates. This transparency helps users stay informed about what is being developed and when they can expect new features to be implemented.Help Center
The MacroFactor help center includes various collections of support articles and guides. Here, users can find detailed information on how to use the app, troubleshoot common issues, and get the most out of its features. By offering these multiple support channels, MacroFactor ensures that users have access to the help and resources they need to effectively use the app and achieve their nutrition and fitness goals.
MacroFactor - Pros and Cons
Advantages of MacroFactor
MacroFactor stands out in the health tools category with several key advantages that make it a compelling choice for those serious about nutrition tracking and goal achievement.Efficient Food Logging
MacroFactor boasts the fastest food logging workflows available. It requires fewer discrete actions to log foods compared to other apps like MyFitnessPal, making the process quicker and less frictional.Database Accuracy
The app uses a verified food database, ensuring that the calorie and macronutrient information for logged foods is accurate. This is a significant improvement over user-generated databases found in other apps.Dynamic Coaching and Adjustments
MacroFactor’s algorithms provide personalized calorie and macro targets based on your goals and progress. These targets are dynamically adjusted weekly to ensure you stay on track, taking into account your actual food intake and weight changes.Comprehensive Tracking Features
The app includes features such as daily weigh-ins, trend weight calculations to smooth out daily fluctuations, and the ability to track weight, body measurements, and progress photos. It also offers micronutrient tracking, allowing you to monitor your intake of essential vitamins and minerals.Flexible Dieting Options
Users can set their own macros or choose from various diet styles like low-carb, keto, or balanced. This flexibility makes it suitable for different dietary needs and goals.Adherence-Neutral Approach
MacroFactor focuses on data-driven adjustments without using judgmental language, promoting a healthy relationship with food and reducing feelings of guilt or shame.Integrations and Customization
The app integrates with Fitbit, Google Fit, and Apple Health, and offers a customizable dashboard where you can prioritize the insights that matter most to you.Disadvantages of MacroFactor
While MacroFactor offers many benefits, there are also some significant considerations to keep in mind.Consistent Tracking Requirement
The app requires daily weigh-ins and consistent food logging to provide accurate and personalized feedback. This can be demanding, especially during holidays, travel, or busy periods.No Free Plan
MacroFactor does not offer a free plan, which can be a barrier for users who prefer free alternatives. The subscription model ranges from $5.99 to $11.99 per month.Limited Social Component
Unlike some other apps, MacroFactor does not have a social component, which might be a drawback for users who enjoy community support and sharing recipes.Micronutrient Limitations
While the app tracks micronutrients, it may not capture all micronutrients from prepackaged foods due to limitations in food labeling. This can make the diet appear less nutritious than it actually is.International and Specific User Needs
Although MacroFactor has improved its support for international users and skinny individuals trying to bulk up, there may still be some limitations in these areas. For example, some users with highly adaptive metabolisms might need to adjust calorie recommendations manually. In summary, MacroFactor is a powerful tool for nutrition tracking and coaching, offering efficient food logging, accurate database information, and dynamic adjustments. However, it requires consistent tracking, lacks a free plan, and has some limitations in social features and micronutrient tracking from prepackaged foods.
MacroFactor - Comparison with Competitors
When comparing MacroFactor to other AI-driven health and nutrition tools
Unique Features of MacroFactor
- Dynamic Adjustments: MacroFactor’s algorithm stands out for its ability to adjust your calorie and macro targets weekly based on your progress, ensuring your nutrition plan remains aligned with your goals.
- Verified Food Database and Efficient Logging: MacroFactor boasts a verified food database, a barcode scanner, and an AI-powered “describe” feature that makes food logging quick and accurate. This ensures the nutritional information is reliable and easy to log.
- Trend Weight and Progress Tracking: The app calculates a “Trend Weight” to smooth out daily weight fluctuations, providing a clearer picture of your progress. It also allows tracking of weight, body measurements, and progress photos.
- Adherence Neutral Approach: MacroFactor avoids judgmental language and focuses on data-driven adjustments, promoting a healthy relationship with food and reducing stress.
Comparison with MyFitnessPal
- Food Logging Speed and Accuracy: MacroFactor has faster food logging workflows and a more accurate verified food database compared to MyFitnessPal. However, MyFitnessPal has a larger food database and offers social utilities and a free plan, which might be appealing to some users.
- Personalization: MacroFactor’s dynamic coaching algorithms personalize your nutrition targets based on your logged data, unlike MyFitnessPal which relies on basic demographic information.
Potential Alternatives
- MyFitnessPal: While it lacks the dynamic adjustments and verified database of MacroFactor, MyFitnessPal offers a larger food database, social features, and a free plan. This might be a better option for those who value community support and a broader food database.
- Other Nutrition Apps: Apps like Lose It or MyNetDiary also offer nutrition tracking but may not have the same level of dynamic adjustments and personalized coaching as MacroFactor. These apps might be more suitable for users who prefer simpler interfaces or different features.
General Observations
MacroFactor’s strength lies in its adaptive algorithm and accurate food logging system, making it a strong choice for those seeking a personalized and dynamic nutrition plan. However, for users who prioritize a larger food database or social features, alternatives like MyFitnessPal might be more appealing.
In summary, MacroFactor is ideal for individuals who need a highly personalized and adaptive nutrition plan, while other apps may better suit those looking for different sets of features or a more community-driven experience.

MacroFactor - Frequently Asked Questions
Frequently Asked Questions about MacroFactor
Q: What are the main features of MacroFactor?
MacroFactor is a comprehensive macro tracker and diet coach app that offers several key features. It includes a large verified food database, a barcode scanner, and a food tracker for both macros and micronutrients. The app also provides smart nutrition coaching algorithms that personalize your calorie and macro intake targets based on your goals and progress. Additionally, it features weekly check-ins, a period tracker, habit tracker, and detailed data insights and visualization.
Q: How does the nutrition coaching in MacroFactor work?
MacroFactor’s nutrition coaching is driven by smart algorithms that adapt to your goals and lifestyle. You start by answering questions about your lifestyle, goals, food preferences, and training demands. Based on this information, the app recommends custom calorie and macronutrient targets. Each week, you check in and the app makes personalized adjustments to your macro plan based on your logged data and feedback. This approach ensures you stay on track without the need for perfect adherence to your targets.
Q: What makes MacroFactor’s food logging so efficient?
MacroFactor boasts the fastest food logger on the market. It features a verified food search database with over 1.36 million entries, including approximately 26,500 micronutrient-complete common foods. The app also includes a barcode scanner and allows you to create and track custom foods and recipes. You can log foods quickly using options like tablespoons, cups, and ounces, and even copy and paste foods from one day to the next.
Q: How does MacroFactor handle deviations from macro targets?
Unlike other macro tracker apps, MacroFactor does not penalize or shame you for deviating from your macro targets. Instead, the app’s algorithms make adjustments based on what you actually log, regardless of how close you came to hitting your targets. This approach is designed to be empowering and stress-free, helping you reach your goals without rigid adherence.
Q: What subscription options are available for MacroFactor?
MacroFactor offers three auto-renewing subscription options: a monthly subscription for $11.99, a half-year subscription for $47.99, and a yearly subscription for $71.99 (which works out to $5.99 per month). There is also a free trial available, but no free subscription tier.
Q: Does MacroFactor integrate with other health tracking devices?
Currently, MacroFactor does not pull data from smart watches or activity trackers due to their limited accuracy in estimating energy expenditure. However, the app focuses on precise calculations based on your logged weight and nutrition data.
Q: How does MacroFactor handle energy expenditure calculations?
MacroFactor uses a dynamic energy expenditure calculator that adapts to changes in your metabolism. The app calculates your energy needs based on your daily nutrition and weight data, ensuring that your calorie targets are appropriate for your goals. This calculation is highly accurate and reliable, even with less-than-perfect tracking.
Q: Can I use MacroFactor if I am a nutrition coach or have clients?
While MacroFactor does not have a built-in coaching portal, it makes it easy for users to export their daily weight, calorie intake, and macronutrient intake data to a spreadsheet, which can be shared with a coach. Users can also set custom macro targets day-to-day, making it simpler for clients to adjust their daily targets according to your recommendations.
Q: How does MacroFactor ensure data accuracy and privacy?
MacroFactor uses a verified food search database to ensure the accuracy of the foods you log. The app is ad-free and operates on a premium-only business model, which means it does not sell user data. This model aligns the app’s interests with those of its users, ensuring a high-quality, user-focused experience.
Q: What additional tracking features does MacroFactor offer?
In addition to macro and micronutrient tracking, MacroFactor includes features like a period tracker, habit tracker, progress photos, and body metrics tracking. You can track up to 3 photo views and 21 body metrics, and visualize your progress over time. The app also offers customizable home and lock screen widgets for quick access to your daily nutrition data.
Q: Can I contribute to the food database in MacroFactor?
Yes, users can contribute to the food database, and all new validated submissions are shared with Open Food Facts, a non-profit organization committed to providing free and accessible food information to the public.

MacroFactor - Conclusion and Recommendation
Final Assessment of MacroFactor
MacroFactor is a highly regarded AI-driven health tool that excels in the category of macro tracking and nutrition coaching. Here’s a comprehensive look at its features, benefits, and who would most benefit from using it.Key Features and Benefits
Personalized Nutrition Plans
MacroFactor uses smart algorithms to create customized calorie and macronutrient targets based on your goals, lifestyle, and food preferences. These plans are dynamically adjusted weekly to ensure you stay on track.
Efficient Food Logging
The app features a fast food logger with a barcode scanner, a verified food database, and the ability to log food by describing it in your own words or using voice input. This makes tracking your meals quick and accurate.
Comprehensive Tracking
MacroFactor allows you to track not only your macros but also micronutrients, weight, body measurements, and progress photos. It also calculates a “Trend Weight” to smooth out daily fluctuations, providing a clearer picture of your progress.
Adherence Neutral Approach
Unlike other apps, MacroFactor avoids judgmental language and focuses on data-driven adjustments, promoting a healthy relationship with food and reducing stress or feelings of guilt.
Integrations and Customization
The app integrates with Fitbit, Google Fit, and Apple Health, and offers a customizable dashboard where you can prioritize the insights that matter most to you.
Who Would Benefit Most
MacroFactor is ideal for individuals with specific diet goals, such as weight loss, weight gain, or weight maintenance. Here are some groups that would particularly benefit:Fitness Enthusiasts
Those who regularly work out and need precise macronutrient tracking to support their fitness goals will find MacroFactor’s dynamic adjustments and comprehensive tracking features highly beneficial.
Health-Conscious Individuals
People who want to maintain a healthy diet and lifestyle will appreciate the app’s ability to provide personalized nutrition plans and track micronutrients.
Busy Professionals
With its fast food logging and user-friendly interface, MacroFactor is suitable for individuals with busy schedules who need an efficient and reliable nutrition tracking tool.