Brandwatch - Detailed Review
Marketing Tools
Brandwatch - Detailed Review Contents
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Brandwatch - Product Overview
Introduction to Brandwatch
Brandwatch is a leading social media monitoring and analytics platform that helps businesses make informed decisions and drive growth through data-driven insights. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
Brandwatch is primarily used for social listening, analytics, and influencer marketing. It allows businesses to monitor and analyze conversations happening online across more than 100 million sources, including social media platforms, blogs, news, forums, and more. This real-time tracking enables companies to gauge consumer sentiment, track brand reputation, and identify emerging trends.Target Audience
Brandwatch caters to a diverse range of industries, including marketing, PR, customer service, and market research. It serves over 7,500 of the world’s most admired companies, helping them connect with their target audience and stay ahead of the competition. The platform is user-friendly and customizable, making it accessible to various teams within an organization.Key Features
Real-time Social Media Monitoring
Brandwatch provides real-time tracking of brand performances, allowing clients to see daily updates and optimize their campaigns accordingly.Advanced Analytics
The platform offers advanced analytics tools to measure the impact of social media efforts, track key performance metrics, and optimize marketing strategies for maximum ROI. It includes sentiment analysis, categorization of conversations by feedback, complaints, and opinions, and the use of AI to spot insights.Influencer Identification and Management
Brandwatch helps businesses identify and engage with key influencers in their industry. It supports a database of over 30 million influencers and allows for the management and measurement of influencer campaigns across premier social media platforms like YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok.Consumer Intelligence
The platform collects and analyzes vast amounts of historical and real-time consumer data, including 1.7 trillion historical conversations back to 2010 and 501 million new conversations added every day. It also includes official firehose access to Twitter, Tumblr, and Reddit.AI and Machine Learning
Brandwatch uses advanced AI, including large language models and proprietary technology, to turn data into human-readable insights instantly. Features like Iris, the AI assistant, and image analysis tools enhance the platform’s capabilities.Data Storytelling and Reporting
The platform offers powerful data storytelling tools with flexible UI, allowing users to create compelling data stories using over 50 live visualizations. It also supports the sharing of insights via Excel, PPT, PDF, or the Brandwatch API, and includes tools like Vizia for live data reporting.Competitor Benchmarking and Campaign Tracking
Brandwatch allows businesses to benchmark their performance against competitors and track the success of their campaigns across all networks, channels, and regions. By leveraging these features, Brandwatch helps businesses make data-driven decisions, engage effectively with their target audience, and maintain a competitive edge in the market. Brandwatch - User Interface and Experience
User Interface and Experience of Brandwatch
User-Friendly Interface
Brandwatch is known for its user-friendly interface, which makes it easy for users to get started and efficiently manage their social media monitoring and analytics. The platform’s web version is particularly praised for its ease of use, although some users have noted that the mobile app could be improved.Customizable Dashboards
One of the standout features of Brandwatch is its customizable dashboards. Users can create custom reports, charts, and graphs to track key metrics and monitor performance over time. These dashboards are highly flexible, allowing users to prioritize certain channels or audience segments, providing clear and relevant insights into brand mentions and performance.Intuitive Query Builder and Quick Search
The query builder in Brandwatch is clean and simple, making it easy for users to set up various queries to monitor brand mentions, competitors, and industry trends. The Quick Search function is also highly praised for its ease of use, often compared to Google Trends in terms of its simplicity and effectiveness.Real-Time Monitoring and Alerts
Brandwatch allows for real-time monitoring of conversations across various social media platforms, news sites, blogs, and forums. The platform also offers custom alerts that ensure users can react quickly to changes in sentiment or other critical events related to their brand.Ease of Use and Learning Curve
While Brandwatch is generally easy to use, there is a learning curve, especially for new users. However, the platform offers resources such as the Brandwatch Academy, which helps junior colleagues learn how to use the tool effectively. Despite this, some users have noted that it takes time to get fully comfortable with all the features.Customization and Flexibility
Brandwatch offers numerous customization options, including the ability to configure feeds for moderation, view a unified inbox, and set up custom alerts. This flexibility ensures that users can adapt the platform to their specific needs, making it more efficient and effective for their business goals.Minor Drawbacks
Despite the positive aspects, some users have reported minor drawbacks such as issues with scheduled content publishing, occasional data loading delays, and limitations in connecting to all social networks (e.g., LinkedIn or TikTok).Conclusion
Overall, Brandwatch’s user interface is designed to be intuitive and efficient, providing users with a seamless experience in monitoring and analyzing their online presence. The platform’s customizable features and real-time monitoring capabilities make it a valuable tool for businesses seeking to enhance their marketing strategies and customer engagement initiatives. Brandwatch - Key Features and Functionality
Brandwatch is a comprehensive digital consumer intelligence platform that leverages advanced AI and social analytics to help businesses engage with their customers and make informed decisions. Here are the main features and how they work:
Social Media Monitoring
Brandwatch monitors a vast array of online sources, including over 100 million online sources and 1.4 trillion posts, to provide real-time data on social media conversations. This feature indexes data into a searchable database and presents the analysis in visualized formats, making it easy to track brand mentions, competitor activity, and market trends.Reports & Dashboards
The platform offers customizable reports and dashboards that can be scaled according to the user’s needs. Users can export data and graphs into various formats, ensuring flexibility and ease of use. These reports help in measuring social activity and engagement opportunities.Social Analytics
Competitor Analysis
Brandwatch allows businesses to compare their performance against competitors by tracking brand mentions, sentiment, and other key metrics. This helps in benchmarking progress and identifying competitive gaps.Follower Analysis
This feature analyzes and illustrates follower information such as demographics, location, interests, etc., providing insights into the audience’s characteristics.Post Performance
It tracks the engagement metrics (views, likes, favorites, retweets, comments, etc.) for each piece of content to determine which types of content resonate best with the target audience.Monitoring & Listening
Brand Monitoring
The platform monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. This helps in keeping track of brand health and reputation.Keyword Tracking
Users can monitor multiple keywords, topics, or hashtags, allowing for comprehensive tracking of relevant conversations.Influencer Identification
Brandwatch identifies influencers or thought leaders within the target audience, helping businesses to engage with key figures in their industry.Data Management & Analysis
Sentiment Analysis
This feature determines whether mentions of the brand are positive, negative, or neutral, providing insights into public sentiment. The integration with OpenAI enhances this capability by offering more nuanced and contextual insights.Social Reporting
Users can access custom reports and dashboards to measure social activity and engagement opportunities. The reports can be exported in various formats, and the data can be filtered and aggregated for deeper analysis.Advanced Data Filtering
The platform provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.AI Integration
Iris (Virtual Data Analyst)
Brandwatch’s AI assistant, Iris, combines human curation and supervision with proprietary AI and large language models (LLMs) to provide faster, richer, and more nuanced insights. Iris helps in summarizing insights, identifying relevant conversations, and surfacing spikes and anomalies in data.Generative AI
The integration with OpenAI and other generative AI technologies enhances sentiment analysis, content generation, and contextual insights. This allows for better prompts to LLMs to synthesize insights based on context and business objectives.AI Search
This feature helps users cut through the noise and instantly identify relevant conversations around any brand, product, person, or topic, ensuring that users can focus on what matters most.Additional Features
Audience Insights
Brandwatch delivers in-depth insights on audience demographics, interests, affinities, and behaviors, helping businesses to create detailed customer profiles and personas.Segmentation
The platform offers tools for building custom audience segments, which aids in targeted marketing and engagement strategies.Trend Analysis
It identifies and analyzes trends related to brands or products, helping businesses to stay ahead of market shifts.Alerts and Notifications
The system sends notifications to users based on important metrics, ensuring real-time awareness of critical changes or trends.Integration Capabilities
Brandwatch integrates with various tools such as Hootsuite, Sprinklr, Salesforce, HubSpot, Google Analytics, Slack, and Tableau, as well as offering an API and compatibility with Zapier. This integration capability enhances the platform’s utility by allowing seamless data flow and automated workflows between different tools. Brandwatch - Performance and Accuracy
Evaluating Brandwatch’s Performance and Accuracy
Performance
Brandwatch is highly regarded for its comprehensive social media monitoring and consumer intelligence capabilities. Here are some highlights:Social Media Monitoring
Brandwatch monitors conversations from over 100 million online sources, including Twitter, Tumblr, Reddit, and Meta platforms. This extensive coverage allows brands to track brand mentions, customer feedback, and market trends in real-time.Data Analysis
The platform processes over 500 million new conversations daily, categorizing data through its BrightView technology using machine learning. This ensures that brands receive organized and actionable insights.Real-Time Insights
With the introduction of the AI-powered React Score, Brandwatch provides real-time ratings based on categories such as Harm, Spam, and Emotion. This enables brands to prioritize responses, monitor reputation health, and adapt to shifts in consumer sentiment quickly.Accuracy
The accuracy of Brandwatch’s insights is supported by several advanced features:Sentiment Analysis
Brandwatch’s sentiment analysis uses advanced Deep Learning and Natural Language Processing (NLP) to review emotional context. It can analyze content in 44 languages and detect six universal emotions with an accuracy rate between 60-75%.Emotion Detection
The platform can capture subtle expressions and regional dialects, providing a nuanced understanding of consumer sentiment. It also analyzes the emotional context of emojis, adding another layer of granularity to the analysis.Trend Detection
The Iris AI Analyst spots emerging trends and explains their causes, helping marketers learn about key industry changes, consumer buying behaviors, and purchase patterns. Historical data back to 2010 is also available, allowing for long-term trend analysis.Limitations and Areas for Improvement
While Brandwatch is highly effective, there are a few areas where it could be improved:Technical Proficiency
To fully leverage Brandwatch’s market research resources, users need a certain level of technical proficiency. This can be a barrier for teams without the necessary expertise.Customization
The platform requires customization to maximize its benefits, which can be time-consuming and may require additional resources.Sentiment Analysis Accuracy
While the sentiment analysis is advanced, the accuracy rate of 60-75% indicates there is room for improvement. However, this range is still within acceptable standards for such complex analyses.Human Oversight
To ensure the accuracy and reliability of the insights, Brandwatch combines generative and proprietary AI with human oversight. This hybrid approach helps in delivering accurate and reliable insights, which is crucial for making informed strategic decisions. In summary, Brandwatch performs exceptionally well in providing comprehensive and accurate insights through its AI-driven tools. However, it does require some technical proficiency and customization to fully utilize its capabilities. The integration of human oversight with AI enhances the reliability of the insights, making it a valuable tool for brand reputation management and market research. Brandwatch - Pricing and Plans
Pricing Structure of Brandwatch
When it comes to the pricing structure of Brandwatch, there are several key points to consider, although the information is not readily available on their website.
Lack of Publicly Listed Pricing
Brandwatch does not provide clear, publicly listed pricing information on their website. To get an exact price, you need to book a call with one of their sales representatives.
Custom Pricing Plans
Brandwatch offers custom pricing plans based on the specific needs of the user, such as the number of users and the extent of data access required. This means that the cost can vary widely depending on what features and services you need.
Estimated Costs
Reports and reviews suggest that Brandwatch pricing can be quite high. For example, it can range from $800 to $3,000 per month, or even more, depending on the features chosen. Some sources indicate that the basic plan could start at around $1,000 per month for 10,000 mentions.
No Free Trial or Affordable Monthly Plans
Unlike some other social media management tools, Brandwatch does not offer a free trial. Additionally, there are no affordable monthly pricing options; all plans are paid annually, requiring you to pay for the entire year upfront.
Discontinued Essentials Plan
There was previously an “Essentials” plan that cost $108 per month, but this plan has been discontinued. It focused on social media management and did not include online monitoring.
Features and Target Audience
Brandwatch is primarily suited for large enterprises and marketers with significant social media needs. It offers advanced features such as comprehensive social media listening, advanced analytics, competitor tracking, and planning activities. However, these features come at a high cost, making it less accessible for smaller businesses.
Conclusion
In summary, while Brandwatch offers powerful social media monitoring and analytics tools, its pricing is not transparent, and the costs are generally very high, making it more suitable for large enterprises rather than small to medium-sized businesses.
Brandwatch - Integration and Compatibility
Integrations with Essential Tools
Brandwatch integrates with many of the essential tools in a marketer’s ecosystem, ensuring seamless workflows and unified data. These integrations include social media management tools, customer engagement platforms, and analytics software. For instance, Brandwatch acquired Falcon.io, which is now part of its Social Media Management solution. This integration combines social media publishing, engaging, listening, advertising, analytics, and benchmarking into a single, comprehensive platform.Compatibility with Identity Providers
Brandwatch supports SAML (Security Assertion Markup Language) Single Sign-On (SSO) integration, which allows users to access the Brandwatch application using their existing identity provider (IdP) credentials. This integration is compatible with most identity providers and involves creating a dedicated subdomain for the client, where users are redirected to their IdP login page before accessing the Brandwatch application. The setup process includes exchanging metadata files, creating a staging environment, and thorough testing before deployment.Cross-Platform Compatibility
While specific details on device compatibility are not provided, Brandwatch’s web-based platform suggests that it can be accessed from various devices with a web browser. The platform is designed to be user-friendly and accessible, allowing marketers to monitor and manage their social media presence, analyze consumer insights, and engage with customers across different devices.Real-Time Data and Historical Research
Brandwatch integrates with large data sources, such as social media platforms, to collect and analyze data in real-time. This integration enables real-time brand monitoring, flexible reporting, and deep historical research capabilities. Users can segment data, compare competitors, and analyze every conversation on social media platforms like X (formerly Twitter).AI-Driven Features
Brandwatch leverages advanced AI technologies, including GPT and other large language models, to enhance its features. For example, the Iris AI brand integrates ChatGPT to provide natural language summaries of data sets, assist in content creation, and analyze competitors’ social media strategies. These AI-driven features are integrated directly into the tools where users manage their social content and engagement.Conclusion
In summary, Brandwatch integrates well with various tools and platforms, ensuring a cohesive and efficient workflow for marketers. Its compatibility with SAML SSO and real-time data integration makes it a versatile and powerful tool in the marketing and social analytics space. Brandwatch - Customer Support and Resources
Brandwatch Customer Support
Brandwatch offers a comprehensive range of customer support options and additional resources to ensure users can effectively utilize their marketing tools and AI-driven products.Contacting Support
In-App Chat
The most immediate way to contact the Support team is through the in-platform chat. Users can log into the Social Media Management platform, click the chat icon in the bottom right, and start a new conversation. This method typically yields a response within 5-30 minutes, depending on the user’s package.Request Form
Users can also submit a support ticket through the help center by clicking “Contact Support” in the top-right corner. This form requires details such as a description of the issue, the user’s Brandwatch username, relevant URLs, and any attachments. Responses usually come within 4-24 hours.Engage App
For users on the go, support is also available through the Engage mobile app. By clicking on the Settings icon and then selecting “Support,” users can initiate a new chat or view previous conversations.Additional Resources
Platform Status Page
Brandwatch maintains a Platform Status page where all known issues and their current statuses are posted. Users can subscribe to receive status updates via email by clicking “Subscribe to Updates” on the page.Help Center
The help center contains answers to most platform-related questions. If an answer is not found, users can submit a ticket, and the support team will address the issue and update the content accordingly.Phone Support
For those who prefer phone contact, Brandwatch provides several toll-free numbers and regional contact numbers. The main toll-free number is 855-368-1500, and there are specific numbers for different regions such as the UK, France, Germany, and others.Tips for Reporting Issues
When reporting an issue, it is helpful to include:- A detailed description of the problem
- Step-by-step actions leading up to the issue
- Screenshots illustrating the issue
- Information on the frequency of the issue
- Any error messages received.
Other Departments
If users need to contact other departments such as Billing or Legal, they should reach out to the Support team, who will facilitate the connection. By providing these multiple avenues of support and resources, Brandwatch ensures that users can quickly and effectively resolve any issues they encounter, enhancing their overall experience with the platform. Brandwatch - Pros and Cons
Advantages of Brandwatch Consumer Intelligence
Comprehensive Social Media Monitoring
Brandwatch excels in monitoring the vast entirety of the web, including social media, forums, and blogs, and indexes this data into a searchable database. This allows users to analyze and present the data in attractive, visualized formats.Customizable Dashboards and Reports
The platform offers highly customizable dashboards, enabling users to tailor their view to specific needs. This flexibility ensures key metrics and KPIs are always front and center, facilitating quicker and more effective decision-making.Advanced Analytics
Brandwatch provides nuanced insights into the emotional tone of consumer conversations through sentiment analysis, going beyond simple positive or negative categorizations. It also offers features like post performance tracking, follower analysis, and competitor analysis to help gauge engagement and market position.Influencer Identification and Trend Analysis
The tool is effective in identifying influential voices and their impact on brand perception. It also tracks trends and keywords, providing insights into what is currently popular or trending.Multilingual Coverage
Brandwatch supports monitoring in over 30 languages, making it ideal for global market analysis and comparisons between different markets.Bulk Actions and History Comparison
Features like Bulk Actions allow for efficient data management by bulk-tagging and bulk-categorizing mentions, saving time and effort. The History Comparison feature enables tracking the effectiveness of marketing campaigns over time, helping in optimizing future campaigns.Ease of Use
Users appreciate the ease of use of Brandwatch, with a clean and simple query builder and resources like the Brandwatch Academy that help junior colleagues learn the tool quickly.Disadvantages of Brandwatch Consumer Intelligence
Limited Social Media Coverage
Some users have noted that Brandwatch is not active on all social networks, such as LinkedIn or TikTok, which can limit its utility for companies that need to monitor these platforms.Real-Time Monitoring Limitations
There are complaints about the inability to monitor in real-time, which can be a significant drawback for businesses needing immediate insights.Data Loading and Query Issues
Users have reported issues with data loading times and difficulties with writing and troubleshooting complex search queries. Sometimes, data loading can take too long, and keyword backfilling may fail.Customer Support
Some reviews mention that the customer support response rate is not always quick, which can be frustrating for users needing immediate assistance.Cost
Brandwatch can be more expensive than other social listening tools, and the cheaper subscriptions often come with limited features and data mentions.Technical Glitches
There have been reports of dashboards being glitchy, and users have lost entire dashboards and had to start from scratch. This can be frustrating and time-consuming. Overall, Brandwatch Consumer Intelligence is a powerful tool for social media monitoring and analysis, but it has some limitations and areas for improvement, particularly in terms of real-time monitoring, social media coverage, and customer support. Brandwatch - Comparison with Competitors
Brandwatch Overview
Brandwatch is renowned for its comprehensive social media listening, advanced analytics, and extensive data coverage. It offers access to over 1.7 trillion conversations, spanning 100 million unique websites and official firehose access to platforms like X, Tumblr, and Reddit. However, its high pricing, limited flexibility, and lack of a free trial often prompt users to explore other options.Talkwalker
Talkwalker is a strong competitor to Brandwatch, particularly for its multimedia insights and advanced AI capabilities. It integrates seamlessly with various marketing tech stacks, allowing for flexible and comprehensive social intelligence. Talkwalker excels in visual analysis, including image recognition, and offers multilingual sentiment analysis. It is more proactive in brand protection and customer feedback integration, making it a compelling choice for global brands.Meltwater
Meltwater focuses more on media monitoring and public relations reporting, making it a good fit for businesses that need to monitor earned media coverage alongside social media. Meltwater acquired Klear, an influencer marketing tool, which can be added to its core platform. This combination provides a more complete picture of strategic communications efforts.Brand24
Brand24 is an accessible alternative, especially for small to medium-sized businesses. It offers many of the same features as Brandwatch, including social media monitoring, sentiment analysis, influencer identification, and competitor analysis, but at a lower cost. Brand24 also monitors additional sources like podcasts and newsletters, and it includes a mobile app, which Brandwatch does not.Mention
Mention is user-friendly and suitable for creators and small to medium-sized businesses. It provides real-time social listening and media monitoring, along with basic social media scheduling features. Mention is affordable, with plans starting at $29 per month, and it includes collaboration tools and extensive monitoring capabilities.Hootsuite
Hootsuite is a centralized platform that offers social media publishing, monitoring, and engagement tools. It integrates Talkwalker’s social listening capabilities, although these features are more limited compared to the full Talkwalker platform. Hootsuite is a good option for teams needing a broad range of social media management tools in one place.Sprinklr
Sprinklr is a customer experience management platform that includes AI-enhanced social listening tools. It supports social media management, customer engagement, marketing automation, and data analytics. Sprinklr is ideal for marketers who need to identify emerging themes and gain insights into sentiment in online conversations.Synthesio
Synthesio, now part of Ipsos, specializes in delivering insights that inform brand strategy, product development, and campaign planning. It excels in understanding consumer behavior across diverse markets and languages, making it a notable alternative for brands with global interests.Awario
Awario offers real-time social listening and advanced sentiment analysis at a more affordable price point than Brandwatch. It is suitable for startups and small marketing teams, providing unlimited social media listening and influencer tracking without user caps. However, it has limited historical data and fewer integrations compared to Brandwatch.BuzzSumo
BuzzSumo is strong in content analysis combined with social listening, making it ideal for content marketing. It helps track audience engagement and influencer reach, and its content discovery tools reveal trending topics and key influencers. However, it is primarily focused on content analysis rather than broader social listening.Key Considerations
- Pricing: Brandwatch is one of the more expensive options, with pricing starting at $800 per month for the Pro plan. Alternatives like Brand24, Mention, and Awario offer more affordable pricing structures.
- Features: Each alternative has unique strengths, such as Talkwalker’s visual analysis, Meltwater’s media monitoring, and Brand24’s broader source coverage.
- Integration: Talkwalker and Hootsuite stand out for their seamless integration with other marketing tools, enhancing workflow efficiency.
- Scalability: For larger enterprises, Sprinklr and Synthesio might be more suitable due to their comprehensive analytics and global market insights.
Brandwatch - Frequently Asked Questions
What is Brandwatch and what does it offer?
Brandwatch is a comprehensive social media marketing and consumer intelligence platform. It provides advanced AI-driven tools for social listening, analytics, and social media management. Users can collect and segment valuable insights from millions of online sources, manage social media accounts, and analyze performance metrics across various social media platforms.
How does Brandwatch help with social media monitoring?
Brandwatch allows users to monitor their brands, competitors, and industry trends across over 100 million online sources. It collects millions of posts, comments, and conversations, categorizing them by feedback, complaints, opinions, and more. The platform uses AI to spot insights and answer questions, providing real-time and historical consumer data.
What are the key features of Brandwatch’s consumer intelligence?
Brandwatch’s consumer intelligence platform includes features such as collecting and analyzing vast amounts of consumer data, categorizing conversations, using AI for insights, and sharing insights across the organization through alerts and live reports. It also offers image analysis, machine learning classifiers, and the ability to upload custom data for sentiment analysis and historical trends.
Does Brandwatch support influencer marketing?
Yes, Brandwatch offers an end-to-end tool for influencer marketing called Brandwatch Influence. This tool supports premier social media platforms like YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok, as well as Shopify. It helps with influencer discovery, campaign monitoring, and payment management.
How does Brandwatch facilitate social media management?
Brandwatch allows users to manage all their social media content from one calendar, monitor the performance of social accounts in real time, and manage messages and comments from a single inbox. It also provides customizable dashboards and reports, a built-in link shortener, and UTM parameters to track social media marketing campaigns accurately.
What is the pricing structure for Brandwatch?
Brandwatch does not have a publicly available pricing list. Instead, it offers custom pricing based on specific needs such as the number of users and data access. Reports suggest that the pricing can range from $800 to $3,000 or more per month, making it more suitable for large enterprises with significant budgets. Users need to book a demo or contact the sales team to get an exact quote.
Is Brandwatch suitable for small to mid-sized businesses?
Brandwatch is generally more geared towards large-scale enterprises due to its high cost and extensive feature set. While it offers powerful tools, the pricing makes it less accessible for small to mid-sized businesses, which might find more affordable alternatives like Social Champ more suitable.
What kind of support and training does Brandwatch offer?
Brandwatch provides free, on-demand courses and live events through Brandwatch Academy to help users grow their skills. Additionally, there is a customer support team and a self-service help center with useful articles to assist users.
How does Brandwatch integrate with other platforms?
Brandwatch has official firehose access to Twitter, Tumblr, and Reddit, and it collects conversations from 100 million unique sites and billions of sources. It also supports integration with various social media platforms and can share insights via Excel, PPT, PDF, or the Brandwatch API.
Can I try Brandwatch before committing to a purchase?
To get an exact price and understand the full capabilities of Brandwatch, users typically need to book a demo with the sales team. There is no publicly available free trial or straightforward pricing information on the website.
What kind of data visualization does Brandwatch offer?
Brandwatch provides flexible UI options that can be combined in thousands of ways to find insights. Users can choose from over 50 live visualizations to analyze data, and the platform allows for the creation of compelling data stories at scale.