BuzzSumo - Detailed Review
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BuzzSumo - Detailed Review Contents
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BuzzSumo - Product Overview
BuzzSumo Overview
BuzzSumo is a comprehensive content research and social media analysis platform that serves as a valuable tool for marketers, PR professionals, and content creators. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
BuzzSumo is designed to help users analyze content engagement, track trends, and identify outreach opportunities across social media and the web. It provides data-driven insights to inform content strategies, improve brand visibility, and enhance PR and influencer outreach efforts.Target Audience
The platform is best suited for mid-sized to large organizations, marketing agencies, and in-house marketing teams with significant content needs and budgets. It is particularly useful for content marketers, PR professionals, and anyone involved in creating and distributing content as part of their marketing strategy.Key Features
Content Discovery and Research
BuzzSumo’s Content Analyzer and Discovery features help users find the most engaging content across any topic. It scans billions of articles and social posts to provide insights on what works best in a particular niche. Users can browse popular topics, real-time trends, and online forums to spark new content ideas.Content Performance Analysis
The platform allows users to analyze the performance of content across major social networks, track trends over time, identify top-performing formats, and determine the best times to publish content. It also includes a backlink analysis tool to help improve SEO by finding valuable link opportunities.Brand Monitoring
BuzzSumo offers a monitoring feature that tracks brand mentions, competitor activity, and important industry updates through customizable alerts. This helps companies stay on top of their online reputation and avert potential crises.Influencer Marketing
The platform helps users find and connect with top influencers in their niche across social media platforms like Twitter, YouTube, and TikTok. It provides data to identify the right partners for influencer marketing campaigns.PR & Media Outreach
BuzzSumo includes an extensive database of over 700,000 journalists, enabling users to find relevant media contacts, track their recent articles, and enhance PR outreach efforts.Trending Content and Questions
The Trending Tool shows the speed of engagement and the virality of content, while the Question Analyzer uncovers questions that customers are asking across various forums and websites. This helps in creating content that addresses the audience’s key challenges. By leveraging these features, BuzzSumo empowers marketing teams to create compelling content, optimize their content strategies, and achieve meaningful results through data-driven insights. BuzzSumo - User Interface and Experience
User Interface Overview
The user interface of BuzzSumo is highly praised for its simplicity and ease of use, making it an accessible tool for marketers and content creators.Ease of Use
BuzzSumo is known for its user-friendly interface, allowing users to get started quickly. It takes less than two minutes to sign up and begin using the platform, thanks to its straightforward and intuitive design.Key Points
- The platform is designed to be easy to pick up, even for those who are not tech-savvy, with a simple UI that makes it easy to hit the ground running with your analysis.
Key Features and Layout
The main features of BuzzSumo are categorized into three primary areas: Idea Generation, Content Research, and Influencer Discovery.Idea Generation
- Idea Generation: This includes tools like the “Discover Topics” feature, which provides a word cloud of popular topics related to a given keyword, along with suggested article titles, analytics, and related keywords.
Content Research
- Content Research: Features such as the “Content Analyzer” and “Question Analyzer” allow users to analyze the most popular content, view backlinks and top sharers, and address real user-generated questions to inform SEO content.
Influencer Discovery
- Influencer Discovery: This tool helps identify top influencers on various platforms, including TikTok, and provides data on their following, engagement, and recently used hashtags.
User Experience
The overall user experience is positive, with many users appreciating the platform’s accessibility and the wealth of data it provides.User Feedback
- Users praise the platform for its ease of use and the value it adds to their content marketing strategies. The interface is clean and organized, making it easy to find and use the various tools and features.
- The ability to save results from different tools into “Projects” is also a notable feature, allowing users to keep all their research in one place.
Customer Feedback
While the platform is generally well-received, there are some areas for improvement. For instance, customer support is noted as a weak point, with an average response time of 48 hours via a messaging system rather than real-time live chat.Support Insights
- Despite this, the extensive knowledge base available helps users troubleshoot issues on their own, which is a positive aspect.
Conclusion
In summary, BuzzSumo’s user interface is designed to be easy to use, with a simple and intuitive layout that makes it accessible to a wide range of users. The platform’s features are well-organized and provide valuable insights for content marketing and influencer discovery. BuzzSumo - Key Features and Functionality
BuzzSumo Overview
BuzzSumo is a comprehensive content marketing and social media analytics tool that offers a range of features, each with its own set of benefits and integrations with AI.Content Discovery
BuzzSumo’s content discovery feature is crucial for identifying trending topics and popular content in your industry. By entering a keyword or topic, you can access a word cloud of related popular topics, suggested article titles, and content ideas. This tool provides analytics on the number of articles published, engagement levels, questions users ask about the topic, and related keywords. It helps you determine which subjects are worth focusing on and refills your idea pipeline.Content Research
The content research feature allows you to scan billions of articles and social posts over the past five years. You can filter content by type and use the backlink tool to see which websites are linking to your competitors. This helps in competitor analysis, identifying content gaps, and refining your content strategy.Influencer Discovery
BuzzSumo’s influencer discovery tool helps you identify key influencers in your industry by searching for keywords or topics. You can access a list of top influencers, their following, engagement counts, and recently used hashtags. This feature is particularly useful for building relationships with influencers, collaborating on content, or leveraging their reach to amplify your message.Content Alerts
The Content Alerts feature allows you to set up email notifications whenever new content related to your chosen topic is published. This keeps you updated on the latest developments and trends, enabling you to position yourself as a thought leader and gain a competitive edge.Social Media Monitoring
BuzzSumo enables you to monitor mentions of your brand or specific keywords across social media platforms. This helps in tracking your online reputation, engaging with your audience, and identifying potential opportunities for collaboration or partnerships.Backlink Analysis
The backlink analysis feature helps you identify who is linking to your website or content. This is crucial for SEO as it allows you to identify potential outreach opportunities or address issues with your current backlink profile.Trends
The Trends feature is ideal for content creators focusing on timely, trending subjects. You can view the latest headlines under various curated categories or create your own feeds based on your niche keywords. This helps in staying updated with current trends and creating content that is relevant and engaging.Content Brief Generator
Available on the Plus and Large plans, the Content Brief Generator creates an article brief with suggested keywords, questions to be answered, and top competing articles. While it requires some human input, it provides a detailed blueprint for your content brief, which can be distributed to your writing team.Projects
The Projects feature allows you to save results from all the different tools in one place. This helps in organizing your research and making it easier to access and share relevant data.AI-Powered Media Database
BuzzSumo has launched an AI-powered media database that includes entries for over 700,000 journalists from 7,000 global publications. This database is integrated with BuzzSumo’s content index and provides up-to-date information on journalists and the subjects they cover. It also generates AI-powered pitch templates and tracks outreach efforts, which is particularly beneficial for PR professionals.Integrations
BuzzSumo integrates with various applications such as Hootsuite, Buffer, HubSpot, and Slack, and works with Zapier for additional integrations. This enhances its functionality and allows for easy automation and integration with numerous other applications.AI Integration
In terms of AI integration, BuzzSumo leverages AI in several ways, including the AI-powered media database, AI-generated pitch templates, and content alerts. These features help in automating tasks, providing real-time updates, and offering data-driven insights that can inform your content strategy. BuzzSumo - Performance and Accuracy
BuzzSumo Overview
BuzzSumo is a highly regarded tool in the marketing and content analysis space, known for its extensive database and comprehensive features. Here’s an evaluation of its performance and accuracy, along with some limitations and areas for improvement.Performance and Accuracy
Data Coverage and Depth
BuzzSumo boasts an impressive database, containing 8 billion pieces of content, 3 million new pieces added daily, and engagement data from 300 trillion interactions. It covers content from 42 million websites, 200 million YouTube videos, and 5 years’ worth of TikTok content. This vast data pool ensures high accuracy in tracking content performance and engagement across multiple social media platforms and the web.Global Reach
One of the key strengths of BuzzSumo is its global coverage, tracking content and engagement in 195 countries and 170 languages. This makes it an invaluable tool for international marketing campaigns and brand monitoring.Speed and Efficiency
BuzzSumo is noted for its speed in providing backlink data, outperforming leading backlink tools by a factor of three, according to a study by Rise at Seven. It also updates trending content within 15 minutes, ensuring users have real-time insights.Content and Trend Analysis
The tool excels in analyzing content engagement, identifying trending topics, and providing historical data up to five years. This allows users to learn from past content performance and make informed decisions for future content creation.Engagement Insights
Audience Preferences
By monitoring shares, likes, comments, and backlinks, BuzzSumo helps users understand their audience’s preferences and what content resonates most. This data-driven approach enables businesses to create more engaging and appealing content.Influencer Identification
BuzzSumo’s influencer search feature allows users to identify and connect with relevant influencers based on industry, follower count, and social media engagement. This helps in building effective content marketing campaigns.Limitations and Areas for Improvement
Cost and Plan Restrictions
The starting plan of BuzzSumo is limited and may not be suitable for beginners or small businesses. The $95 per month entry-level package has several restrictions, making it less accessible to those just starting out in content marketing.User Expertise
To fully utilize BuzzSumo, users need a basic understanding of content marketing. This can be a barrier for those new to the field, as the tool is not designed for beginners.Learning Curve
While BuzzSumo offers a user-friendly interface, its extensive features can still present a learning curve. New users may need time to familiarize themselves with all the capabilities and tools available.Conclusion
BuzzSumo is a powerful tool that excels in content analysis, trend tracking, and influencer identification. Its vast database and real-time updates ensure high accuracy in engagement metrics and content performance. However, its limitations, such as the cost and the need for prior content marketing knowledge, should be considered before adopting the tool. Overall, BuzzSumo is a valuable asset for serious content marketers looking to optimize their strategies and engage their audiences effectively. BuzzSumo - Pricing and Plans
Pricing Tiers
Basic Plan
- Cost: $95 per month (billed annually).
- Features: Includes 80 searches, one alert, two years of historical data, one user, unlimited exports, unlimited projects, a single trending feed, a content ideas generator, and monitoring capabilities.
Content Creation Plan
- Cost: $199 per month (billed annually).
- Features: This plan includes five alerts, 300 searches, three years of historical data, five trending feeds, five users, a topic explorer, a content analyzer, and a question analyzer.
PR & Comms Plan
- Cost: $199 per month (billed annually).
- Features: Designed for agencies, this plan offers 15 alerts, 150 searches, 15 trending feeds, three years of historical data, and allows up to five team members. It also includes coverage reports, Slack integration, and a journalist database.
Suite Plan
- Cost: $399 per month (billed annually), though some sources mention $319; it seems the $399 price is the updated one.
- Features: This plan is suitable for companies with up to 10 users and includes 800 searches, 30 alerts, 30 trending feeds, access to the last five years of information, and unlimited projects. It also provides a Facebook analyzer and the ability to find influencers on Twitter, YouTube, and TikTok.
Enterprise Plan
- Cost: $999 per month (billed annually only).
- Features: This plan offers complete access to all features, including unlimited searches, an RSS feed, dedicated customer support, and early access to new features. It supports up to 30 users and includes enterprise-grade features like API access and early beta testing.
Free Options
BuzzSumo no longer offers a free plan but provides a 30-day free trial. During this trial, users have access to the Suite plan with some minor limitations, such as a cap of 50 searches or 30 days, whichever comes first. This trial allows users to explore core features like the Content Analyzer, Backlink tool, and trending feeds.
BuzzSumo - Integration and Compatibility
BuzzSumo Overview
BuzzSumo, a powerful content research and social media analytics tool, offers extensive integration capabilities to enhance its functionality and compatibility across various platforms and devices.Social Media and Scheduling Tools
BuzzSumo integrates seamlessly with major social media platforms and scheduling tools. You can share content directly to social networks like Twitter, Facebook, and others, or use social scheduling tools such as Buffer and Hootsuite to promote your content efficiently.Marketing and CRM Tools
It also integrates with marketing and CRM tools like HubSpot, allowing you to analyze content performance within your marketing campaigns and track leads effectively. This integration helps in synchronizing your content strategy with your overall marketing efforts.Collaboration and Communication Tools
BuzzSumo works well with collaboration and communication tools such as Slack. You can set up RSS feeds from BuzzSumo’s Monitoring Alerts or Trending Feeds and send them directly to Slack channels, ensuring real-time updates and alerts. Additionally, it integrates with tools like Zapier, enabling automated workflows with numerous other applications.Content Management Systems
For content management, BuzzSumo can be integrated with WordPress, facilitating content sharing and tracking directly from your website.Custom Integrations
BuzzSumo offers an API for custom integrations, allowing businesses to tailor the tool to their specific needs. This flexibility is particularly useful for businesses that require unique workflows or integrations not covered by the standard integrations.Goodcall Integration
When integrated with Goodcall, an AI-driven communication platform, BuzzSumo can provide enhanced customer insights, real-time updates, and streamlined operations. This combination helps in improving customer satisfaction and driving business growth by leveraging BuzzSumo’s content analysis and Goodcall’s communication capabilities.Conclusion
In summary, BuzzSumo’s compatibility with a wide range of tools and platforms makes it a versatile and valuable addition to any business’s tech stack. Whether you need to manage social media, analyze content performance, or streamline operations, BuzzSumo’s integrations ensure that you can use its powerful features in conjunction with other essential tools. BuzzSumo - Customer Support and Resources
Customer Support
For any questions or concerns, BuzzSumo provides several avenues for support:
- In-app Chat: Users can reach out through the in-app chat feature for immediate assistance.
- Email Support: You can email the support team directly at help@buzzsumo.com for help with any queries.
- Contact Form: The BuzzSumo website has a contact form where you can submit your questions and receive a response from the support team.
Additional Resources
BuzzSumo offers several resources to help users optimize their use of the platform:
- Blog and Workflows: The BuzzSumo blog is filled with workflows, tips, and tricks from power users and marketing experts. This includes articles on how to use various features effectively and maximize the benefits of the platform.
- Monthly Newsletter: Subscribing to the monthly newsletter keeps you updated with the best practices in content marketing, data-informed content insights, and top shared content by marketing experts.
- Comprehensive Guides: There are detailed guides available, such as the “Ultimate Guide,” which provides 18 actionable tips on how to use BuzzSumo for content marketing, SEO, and social media analysis.
- Plan Selection Assistance: The support team can help you pick the right plan for your needs. You can switch plans at any time if you find that your current plan is not suitable.
Special Considerations
BuzzSumo also offers discounts for specific groups:
- NGOs and Charitable Nonprofits: Registered NGOs and charitable nonprofits can receive discounts on their subscriptions.
- Educational Institutions: Educational institutions using BuzzSumo in the classroom can also benefit from special discounts. You need to contact the support team to learn more about these offers.
These resources and support options are designed to ensure that users can effectively use BuzzSumo’s features and achieve their marketing goals.
BuzzSumo - Pros and Cons
Advantages of BuzzSumo
BuzzSumo offers several significant advantages that make it a valuable tool for content marketers, SEO professionals, and PR teams.User-Friendly Interface
BuzzSumo is known for its intuitive and flexible interface, making it easy to use even for those without extensive technical knowledge. The platform is designed for utmost efficiency, providing a smooth user experience.Content Discovery and Ideas
The tool excels in content discovery, allowing users to find popular and trending content ideas quickly. You can discover the most engaging content in your industry over various time frames, from hours to years, and filter results by social media platforms and content types.Content Research and Insights
BuzzSumo provides in-depth content research capabilities, enabling users to analyze billions of articles and social posts over the past five years. This feature helps in identifying successful content formats, platforms, and keywords, which can be used to benchmark and improve your content marketing efforts.Influencer Marketing
The platform offers powerful influencer marketing features, allowing you to find, connect with, and engage influencers in your industry. You can categorize influencers based on their content types, fields of specialization, and digital presence, making outreach more effective.Backlink Analysis
BuzzSumo’s backlink analysis tool helps you identify backlinks to your site or your competitors’ sites, which is crucial for SEO. This feature allows you to track and improve your backlink profile.Brand Monitoring
The tool includes brand monitoring features that enable you to track how your brand is mentioned across the web. This helps in engaging with your audience and managing your brand’s online presence.Historical Data
BuzzSumo provides access to historical data up to five years, which is more extensive than many of its competitors. This historical data can be invaluable for learning from past trends and creating future content strategies.Disadvantages of BuzzSumo
While BuzzSumo offers many benefits, there are also some notable drawbacks to consider.Cost
One of the main disadvantages is the cost. The starting package, which is $95 per month, has several limitations, and the more comprehensive plans can be expensive for small businesses and freelancers.Limited Entry-Level Plan
The entry-level plan is very limited, which can restrict its usefulness for those on a budget or just starting out with content marketing.Customer Support
Users have reported that the customer support for BuzzSumo is lacking, which can be a significant issue if you encounter problems or need assistance.Influencer Database Limitations
Some users have noted that the influencer database is not as extensive as other similar tools, and the influencer discovery feature may not always meet expectations.Accuracy Issues
There have been reports that BuzzSumo’s content search is not always accurate, which can make it challenging to find relevant and trending content consistently. In summary, BuzzSumo is a powerful tool with many advantages for content marketing, but it also comes with some significant costs and limitations, particularly for smaller businesses or beginners. BuzzSumo - Comparison with Competitors
When Comparing BuzzSumo to Competitors
Several key points and alternative options stand out in the AI-driven marketing tools category.Key Features of BuzzSumo
BuzzSumo is known for its comprehensive suite of tools, including:- Keyword research and backlink analysis
- Content marketing tools
- Social media engagement and monitoring
- Content discovery and research capabilities
Unique Features
One of the unique aspects of BuzzSumo is its ability to analyze content performance across various platforms, providing insights into what types of content are most engaging and why. It also offers a content calendar and media library, which are valuable for content strategists.Alternatives and Competitors
Semrush
Semrush is a strong alternative to BuzzSumo, offering a wide range of tools for search and market research. Key features include:- Competitive keyword analysis
- Content marketing tools
- Daily rank tracking
- Social media management
- Paid search campaigns
- Page grading and content creation/distribution
Similarweb
Similarweb is another notable alternative, focusing on traffic research and competitor analysis. Its key features include:- SERP analysis
- Keyword research and tracking
- Audience analysis
- Competitor website traffic analysis
- YouTube keyword generator
Meltwater
Meltwater is often cited as one of the best overall alternatives to BuzzSumo. It offers a comprehensive platform for media monitoring, social media analytics, and content marketing. Meltwater’s strengths include its ability to track brand mentions, analyze sentiment, and provide detailed audience insights.Hootsuite and Sprout Social
Both Hootsuite and Sprout Social are social media management tools that also offer some of the content discovery and research features similar to BuzzSumo. They are particularly strong in social media scheduling, engagement, and analytics.Talkwalker
Talkwalker integrates with various tools like Zapier, HubSpot, and Salesforce to provide a holistic view of customer engagement and insights. It offers social listening, campaign performance analysis, and customer insight integration, making it a solid alternative for those needing deep social media and customer data analysis.AI-Driven Features
While BuzzSumo itself is not primarily known for its AI-driven features, some of its competitors have integrated AI more prominently into their platforms. For example:- HubSpot AI: Offers AI-powered tools for marketing automation, including a Campaign Assistant for copy creation, AI Website Generator, and AI Content Writer. HubSpot’s AI tools aim to streamline processes across sales, marketing, and service teams.
- AdCreative.ai: Specializes in creating personalized and efficient advertising strategies, ad creatives, copy, and audiences using AI. It includes features like Buyer Personas, Compliance Checker AI, and Creative Scoring AI to predict ad performance.
Conclusion
Each of these alternatives offers unique strengths that can cater to different marketing needs. Semrush and Similarweb are strong for keyword research and traffic analysis, while Meltwater excels in media monitoring and sentiment analysis. If you are looking for more AI-driven features, HubSpot AI and AdCreative.ai might be more suitable options. Ultimately, the choice depends on the specific needs and focus areas of your marketing strategy. BuzzSumo - Frequently Asked Questions
What is BuzzSumo and what does it do?
BuzzSumo is a content research tool that helps marketers, writers, and SEO professionals create engaging content, track trends, and identify outreach opportunities. It analyzes content engagement, monitors media mentions, and discovers influential individuals across social and search platforms.What are the main features of BuzzSumo?
BuzzSumo’s features are categorized into several key areas:Content Discovery
Helps users find new content ideas and trending topics.Content Research
Allows users to analyze content performance, track trends, and compare topics.Influencer Discovery
Identifies and connects users with influential social profiles and authors.Media Monitoring
Tracks mentions of your company, products, or other critical terms in online media.How much does BuzzSumo cost?
BuzzSumo offers five pricing plans:Basic
$95/month (billed annually), includes 80 searches, one alert, two years of historical data, and more.Content Creation
$199/month, includes five alerts, 300 searches, three years of historical data, and additional features.PR & Comms
$199/month, tailored for agencies with 15 alerts, 150 searches, and features like coverage reports and a journalist database.Suite
$399/month, suitable for companies with up to 10 users, offering 800 searches, 30 alerts, and five years of historical data.Enterprise
$999/month, providing complete access to all features, unlimited searches, and dedicated customer support.What is included in the free trial of BuzzSumo?
The free trial of BuzzSumo lasts for 30 days and provides access to the Suite plan with some minor limitations. It includes 50 searches and allows users to experience many of the platform’s features, though with some restrictions on settings and full functionality.How can I use BuzzSumo to generate content ideas?
BuzzSumo’s Discover Topics tool is excellent for generating content ideas. You can enter a broad keyword, and it will deliver a word cloud with popular topics, suggested article titles, and detailed data on engagement levels, related keywords, and user questions. The Trends feature also helps by showing the latest headlines in various categories or based on your niche keywords.Can I use BuzzSumo to monitor my brand’s reputation?
Yes, BuzzSumo’s Monitoring feature is highly effective for tracking mentions of your brand, products, or any other critical terms across online media. This helps in managing your brand’s reputation and averting potential crises by staying ahead of what is being said about your brand online.How does BuzzSumo help with influencer research?
BuzzSumo’s Influencer Discovery feature allows you to find and connect with millions of social profiles and authors. You can target influencers by specific social platforms like Twitter, YouTube, and TikTok, making it easier to promote your content through the right influencers.What kind of historical data does BuzzSumo provide?
The amount of historical data available varies by plan. For example, the Basic plan offers two years of historical data, the Content Creation and PR & Comms plans offer three years, the Suite plan offers five years, and the Enterprise plan provides access to even more extensive historical data.Can I save and organize my findings in BuzzSumo?
Yes, BuzzSumo allows you to save insights and findings to projects. This feature helps in organizing your data and making it easily accessible for future reference.How does BuzzSumo help with SEO?
BuzzSumo can significantly aid in SEO efforts by analyzing backlinks, identifying the most valuable links for any domain, and providing insights into content performance and trends. This helps in improving your SEO strategy by focusing on high-performing content and optimizing your publishing times. BuzzSumo - Conclusion and Recommendation
Final Assessment of BuzzSumo
BuzzSumo is a comprehensive and powerful tool in the marketing tools AI-driven product category, particularly suited for content marketing professionals, marketers, PR specialists, and content creators. Here’s a detailed look at its key features and who would benefit most from using it.Key Features
- Content Discovery: BuzzSumo allows users to identify trending topics and popular content across various social media platforms. You can generate unlimited article topics, categorize data by social media networks, and fine-tune queries with keywords and parameters.
- Content Curation: The tool enables users to find, collect, and share relevant content with their target audience. It includes features like live notifications for keywords, rivals, or subjects, and the ability to distribute content directly on social media or schedule it via Buffer.
- Content Insights: BuzzSumo provides in-depth reports on keywords, content, and authors. This includes analytics on content performance, social media distribution, and benchmarks to measure the effectiveness of content marketing initiatives.
- Competitive Analysis: Users can analyze competitors’ content performance, identify gaps, and optimize their own content strategies based on real-world data.
- Brand Monitoring: The tool offers brand monitoring features to track media mentions, industry changes, and stay ahead of the competition.
- Influencer Marketing: BuzzSumo helps users discover and connect with influencers who align with their brand and content strategies. It includes databases for influencers on platforms like Twitter, YouTube, and TikTok.
- Backlink Analysis: Users can analyze backlinks to understand the link profile of their competitors and improve their SEO strategies.
Who Would Benefit Most
BuzzSumo is particularly beneficial for:- Mid-sized to Large Organizations: Companies with significant content needs and budgets can fully leverage BuzzSumo’s capabilities to optimize their content strategies and stay ahead of the competition.
- Agencies: PR and communications agencies can use BuzzSumo to monitor media mentions, find reporters, and track industry changes.
- In-house Marketing Teams: Teams focused on content marketing can use BuzzSumo to generate ideas, analyze content performance, and engage in targeted influencer outreach.
Pricing
BuzzSumo offers several pricing plans to cater to different needs and budgets:- Basic: $95/month (billed annually), includes 80 searches, one alert, and basic features.
- Content Creation: $199/month, includes 300 searches, five alerts, and additional features like topic explorer and content analyzer.
- PR & Comms: $199/month, tailored for agencies with features like media mention tracking and journalist database.
- Suite: $319/month, suitable for companies with up to 10 users, including 800 searches and 30 alerts.
- Enterprise: $999/month, offering complete access to all features, unlimited searches, and dedicated customer support.