Mailjet - Detailed Review
Marketing Tools
Mailjet - Product Overview
Introduction to Mailjet
Mailjet is a comprehensive email marketing and delivery service that caters to the needs of both marketing teams and developers. Here’s a brief overview of its primary function, target audience, and key features.Primary Function
Mailjet’s primary function is to help users create, send, and manage email marketing campaigns, newsletters, and automated emails. It provides a user-friendly platform for designing and sending emails, ensuring they are delivered efficiently and effectively.Target Audience
Mailjet is designed for a wide range of users, including marketing teams, developers, and businesses of all sizes. It is particularly useful for companies looking to streamline their email marketing processes, personalize their communications, and improve email deliverability. Over 40,000 companies use Mailjet to build and manage their email programs.Key Features
Email Design and Collaboration
Mailjet offers an easy-to-use email editor that allows users to design responsive emails, forms, and landing pages. The platform supports collaboration, enabling teams to work together on email campaigns directly within the editor. It also includes features like permission settings and the ability to lock specific actions on templates to protect brand assets.Personalization and Segmentation
Mailjet allows for highly personalized and targeted communications. Users can segment their contact lists based on various criteria such as location, age, language, and engagement behavior. The Dynamic Sections feature enables sending a single campaign with different messages depending on the recipient’s segment.Automation and A/B Testing
The platform supports automation of welcome and onboarding emails, date-based emails, and other important touchpoints. It also includes A/B testing capabilities, allowing users to test up to 10 versions of an email to determine the most effective subject lines, sender names, and content.Deliverability and Tracking
Mailjet focuses on ensuring high deliverability rates with features like email validations, which verify the validity of email addresses before sending. The platform provides comprehensive email tracking, including real-time statistics on opens, clicks, deliverability rates, and bounce rates. Users can also preview their emails with the Email Preview tool to ensure they appear correctly in recipients’ inboxes.AI-Powered Content Generation
Mailjet’s AI Copy Generator helps users create personalized and persuasive email content quickly. This tool generates content in seconds, supports 21 languages, and ensures accuracy and consistency in style and tone. Additionally, the AI Subject Line Generator helps boost open rates and engagement by creating compelling subject lines.Integration and Subscriber Management
Mailjet integrates seamlessly with various third-party platforms, including CRM, CMS, marketing, and e-commerce systems. It also offers tools for subscriber management, such as customizable subscription widgets and a double opt-in feature to ensure GDPR compliance. In summary, Mailjet is a versatile email marketing tool that combines ease of use, advanced features, and AI-driven capabilities to help businesses and marketers optimize their email campaigns and improve engagement. Mailjet - User Interface and Experience
User Interface Overview
The user interface of Mailjet is designed to be user-friendly and accessible for a wide range of users, from beginners to professionals.Ease of Use
Mailjet boasts an easy-to-use drag-and-drop email editor that allows users to create professional email campaigns quickly and efficiently. The interface is simple and clear, making it easy for new users to get started without a steep learning curve. The editor is consistent across different features, which helps in maintaining a seamless user experience.Drag-and-Drop Editor
The drag-and-drop editor is a key feature of Mailjet, enabling users to design responsive emails, forms, and landing pages in minutes. This editor is flexible, allowing users to add their brand content, design values, images, links, and videos with ease. The templates provided are optimized across all email clients and screens, ensuring that emails look perfect regardless of the device or email client used.Collaboration Tools
Mailjet offers robust collaboration tools that allow multiple users to work on the same email campaign in real time. This feature streamlines the email creation process, reducing the time spent on campaign creation, execution, and management. Users can set permissions and lock specific actions on templates to protect brand assets.Templates and Customization
Mailjet provides a library of over 70 professionally designed email templates that are easy to customize. Users can adapt these templates to reflect their brand’s identity with just a few clicks using the Brand Kit feature. While the templates are of reasonable quality, they may require some additional creativity to make them stand out.Automation and Marketing Features
The platform includes basic automation tools that allow users to set up email sequences triggered by time or events. However, these automation tools lack a visual workflow editor and templates, which might limit more complex automation scenarios. Additionally, Mailjet offers features like segmentation, personalization, A/B testing, and contact management, which help in creating targeted and effective email campaigns.Integration and Connectivity
Mailjet integrates seamlessly with other applications and services, including CRM and CMS systems, through its flexible API and extensive support for popular integration platforms. This allows users to automate tasks, ensure consistent data flow, and create highly relevant content based on customer data from integrated apps.Overall User Experience
The overall user experience with Mailjet is generally positive, with users appreciating its ease of use, reliability, and competitive pricing. The platform is reliable in ensuring that emails are delivered to their destinations, and it provides useful verification and tracking tools to monitor email deliverability and engagement. However, some users have noted minor issues such as occasional small errors and limitations on account usage, but these do not significantly detract from the overall experience.Conclusion
In summary, Mailjet’s user interface is intuitive, easy to use, and well-suited for both individual users and teams. It offers a range of features that make email marketing efficient and effective, while also providing good value for money. Mailjet - Key Features and Functionality
Mailjet Overview
Mailjet, a comprehensive email marketing solution, integrates several key features and AI-driven functionalities to streamline and enhance email marketing campaigns. Here are the main features and how they work:
AI-Powered Email Copy Generator
Mailjet’s AI-Powered Email Copy Generator is a user-friendly tool that leverages artificial intelligence to create compelling email content. Users can input a campaign-specific prompt, and the AI generates the email copy in multiple languages. This feature saves time and helps in creating effective email campaigns quickly.
AI Email Template Generator
Introduced in the 2025 updates, the AI Email Template Generator allows users to quickly create branded templates specific to their campaigns. This feature uses AI to generate templates that maintain brand consistency, incorporating logos, colors, and fonts seamlessly.
Email and Mobile Preview
Mailjet offers an email and mobile preview feature, enabling users to see how their emails will look on different devices before sending them. This ensures that the email design and content are optimized for various platforms, improving engagement and readability.
Building and Personalizing Emails
With Mailjet, users can build and personalize emails using a drag-and-drop email editor. This editor has an easy-to-learn interface and includes over 70 email templates that are simple and easy to customize. This feature helps in creating visually appealing and personalized emails.
Automated Email Responses
Mailjet supports automated email responses, allowing users to set up autoresponders and simple email sequences triggered by time or events. While the automation tools are basic, they are effective for managing routine email interactions.
Email Segmentation
The platform allows for email segmentation, enabling users to segment transactional emails based on their purpose. This feature, combined with flexible contact management, helps in targeting the right audience with the right content.
Tracking & Reporting
Mailjet provides comprehensive tracking and reporting features, including A/B testing and basic reporting. These tools help users monitor email performance, track engagement metrics, and make data-driven decisions. The 2025 updates also include bot activity detection to filter out non-human interactions, providing more accurate engagement metrics.
Brand Consistency Tools
The brand kit integration feature allows users to seamlessly incorporate logos, colors, and fonts into their campaigns, ensuring brand consistency across all emails. This feature is particularly useful for maintaining a uniform brand image.
Language Selector
Mailjet supports localization in nine different languages, making it accessible for global teams. This feature ensures that the platform can be used effectively by teams operating in various regions.
Performance and Reliability
Mailjet focuses on performance and reliability, offering optimized deliverability through authentication methods like SPF and DKIM. This ensures that emails are delivered efficiently and reduces the need for SMTP and server maintenance.
Data Import & Export Tools
The platform includes data import and export tools, making it easy to manage and transfer data. This feature is crucial for integrating Mailjet with other systems and managing large contact lists.
User, Role, and Access Management
Mailjet provides user, role, and access management features, allowing administrators to control access and permissions within the platform. This ensures that the right people have the right level of access, enhancing security and collaboration.
These features collectively make Mailjet a powerful and user-friendly email marketing tool, especially with its integration of AI to streamline content creation and template generation.
Mailjet - Performance and Accuracy
Performance and Accuracy of Mailjet
When evaluating the performance and accuracy of Mailjet in the marketing tools category, several key aspects come into focus.Deliverability and Performance
Mailjet is known for its strong deliverability rates, which are crucial for the success of email marketing campaigns. The platform offers several features that contribute to this, such as email validation, visual email checks, and domain authentication. These tools help ensure that emails are sent to valid addresses and are less likely to be flagged as spam. Mailjet’s infrastructure is designed to maintain a good sending reputation, which is vital for avoiding spam filters. Issues such as IP reputation problems, poor domain reputation, and sender authentication issues are addressed through Mailjet’s deliverability features. For instance, Mailjet helps manage IP reputation by ensuring that the actions of one user do not negatively impact others using the same IP addresses.Analytics and Reporting
Mailjet provides comprehensive and detailed analytics, allowing users to track the performance of their email campaigns in real-time. The platform offers engagement statistics such as open rates, click rates, unsubscribe rates, and spam rates. Additionally, it provides deliverability statistics, including delivered, blocked, and bounced emails. This data is presented in a user-friendly manner, enabling marketers to make informed decisions about their campaign strategies. However, there are some limitations in the accuracy of deliverability metrics. For example, open rates can be skewed due to email clients blocking images or users not enabling image display. Recent privacy updates, such as Apple’s Mail Privacy Protection, can also affect the accuracy of open rate data by preloading images, leading to potentially inflated engagement numbers.Engagement and User Behavior Insights
Mailjet offers tools to analyze customer behavior, such as the Click Map feature, which shows where subscribers are engaging with the email content. The Campaign Comparison feature allows users to analyze and optimize their campaigns by comparing the performance of different email versions. This helps in identifying what content resonates best with the audience and making data-driven decisions for future campaigns.Limitations and Areas for Improvement
One of the significant limitations of Mailjet is its limited automation functionality. While it allows for basic automation, such as sending welcome and onboarding emails, it lacks more advanced automation triggers based on user interactions (e.g., opening or ignoring emails). Once an automation workflow is activated, it cannot be edited, which can be inconvenient for marketers. List management can also be a bit cumbersome. For instance, removing subscribers from the campaign activity page is not possible; users have to go to a separate contacts page or the campaign exclusion list to manage this. Additionally, correcting incorrect email addresses requires deleting the entry and re-entering the contact details.Compliance and Integration
Mailjet is compliant with international regulations such as GDPR, which is crucial for maintaining legal and ethical standards in email marketing. It also offers extensive integration capabilities with over 100 platforms, including CRM, CMS, and ecommerce platforms, making it versatile for various business needs.Conclusion
In summary, Mailjet performs well in terms of deliverability and analytics, providing marketers with the tools they need to track and optimize their email campaigns effectively. However, it has some limitations, particularly in automation and list management, which could be improved to enhance user experience and functionality. Mailjet - Pricing and Plans
Mailjet Pricing Plans
Mailjet offers a range of pricing plans to cater to different needs in email marketing, each with its own set of features and limitations. Here’s a breakdown of the plans:
Free Plan
- Cost: Free
- Email Limit: 6,000 emails per month, with a daily limit of 200 emails.
- Features: Includes email templates, personalization, over 40 designed templates, a drag-and-drop editor, email stats, API and SMTP relay features, and about 80 app integrations. However, it lacks automation, segmentation, and has the Mailjet logo on all emails.
Essential Plan
- Cost: Starts at $15 per month for 15,000 emails, with higher tiers available (e.g., $35 for 50,000 emails).
- Features: Removes the daily sending limit and the Mailjet logo from emails. It includes segmentation to target subscribers based on location, behaviors, and other factors. However, it does not include automation, A/B testing, or multi-user access.
- Additional Costs: Extra charges apply for sending more emails than the plan allows, typically between $1 to $2 per 1,000 emails.
Premium Plan
- Cost: Starts at $25 per month for 15,000 emails, with higher tiers available (e.g., $95 for 100,000 emails).
- Features: Includes all features from the Essential plan, plus marketing automation, multi-user collaboration, contact segmentation, A/B testing, and dynamic content. It also offers priority email ticket support and dedicated IP addresses for users sending over 100,000 emails per month.
Custom Plan
- Cost: Custom pricing based on the number of emails you plan to send.
- Features: Includes all features from the Premium plan, plus a dedicated account manager, unlimited scalability for high-volume email sending, custom onboarding and migration procedures, and custom user permissions. This plan is suitable for large-scale email marketing needs.
Additional Notes
- Billing: Plans can be billed monthly or annually, with a 10% discount for annual payments. Nonprofits can receive a 20% discount on monthly pricing.
- SMS Marketing: SMS marketing is not included in any of the plans and must be purchased separately in blocks of 100 SMS messages, with costs varying by country.
By choosing the right plan, you can ensure that your email marketing needs are met without exceeding your budget. However, it’s important to note that while the lower-tier plans are more affordable, they lack some critical features that might be necessary for more advanced email marketing strategies.
Mailjet - Integration and Compatibility
Integrations with CRM and Other Tools
Mailjet can be seamlessly integrated with customer relationship management (CRM) systems like Microsoft Dynamics CRM. Using Zapier, a popular integration platform, you can automate various tasks such as adding contacts to Mailjet lists, creating leads or accounts in Microsoft Dynamics CRM, and sending emails triggered by specific actions. This integration allows for real-time updates of contact properties and automated email campaigns based on user actions.Integration with Lead Generation Tools
Mailjet also integrates well with lead generation and management tools like LeadMagic. Through an integration platform such as Latenode, you can synchronize lead data between Mailjet and LeadMagic, automate email responses based on lead actions, and streamline your email marketing efforts. This synergy helps in targeting campaigns more effectively and enhancing customer engagement.Workflow Automation with n8n
Mailjet can be connected to over 1000 other services using n8n, a workflow automation tool. By adding the Mailjet node to your n8n workflow, you can automate tasks like sending, scheduling, and tracking emails. This integration allows for adaptable and scalable workflows, enabling you to combine Mailjet with other apps in your tech stack to automate complex processes efficiently.Compatibility with Third-Party Tools and Platforms
Mailjet is compatible with a wide range of third-party tools and platforms, including content management systems (CMS), marketing, and e-commerce platforms. The service provides a comprehensive API that supports various integration methods, making it easy to connect with other applications without requiring coding knowledge.Platform and Device Compatibility
Mailjet’s integrations are not limited to specific platforms; they are compatible across various environments. For instance, the ODBC Driver for Mailjet supports Windows 32-bit and 64-bit platforms, including Windows Terminal Server, and is compatible with all Windows versions that support .NET Framework 4.5.Email Client Compatibility
Mailjet’s email templates are optimized to work across all email clients and screens, ensuring that your emails appear perfectly in the recipients’ inboxes. This includes responsive design capabilities, making your emails accessible on both desktop and mobile devices.Conclusion
In summary, Mailjet’s flexibility and extensive integration options make it a versatile tool that can be easily incorporated into various marketing and customer engagement strategies, ensuring seamless compatibility across different platforms and devices. Mailjet - Customer Support and Resources
Customer Support
Phone Support
You can contact Mailjet’s customer service via their toll-free number, (888) 405-8668. The shortest wait times are typically on Sundays, while Tuesdays have the longest wait times. The average call time is about 1 minute.
Email Support
For those who prefer email, the best address to use is contact@mailjet.com, which is used by 92% of customers to address their issues and concerns.
Multilingual Support
Mailjet’s support service is available in multiple languages, including English, French, German, and Spanish. This ensures that users can get help in their preferred language.
Additional Resources
Help Center and Support Teams
Mailjet provides various support teams to assist in setting up and using their emailing strategy. These teams include deliverability and API experts who can help with technical questions and integration issues.
Online Resources
The Mailjet website offers extensive online support, including a help center where users can find answers to common questions and learn how to use the platform’s features.
API and Integration Support
For technical inquiries, API specialists are available to help with the integration of Mailjet into your system. Additionally, deliverability experts can assist in adopting best practices to improve email deliverability, especially for users with a Silver Premium subscription or above.
Tools and Features
AI Copy Generator and AI Subject Line Generator
Mailjet offers AI-driven tools to generate personalized and persuasive email content, including subject lines, in multiple languages. These tools are integrated into the Email Editor and help in creating effective email campaigns quickly.
Email Editor and Collaboration Tools
The platform includes an easy-to-use email editor that allows teams to collaborate on email campaigns. Features like template libraries, brand kits, and permission settings help in maintaining brand consistency and streamlining the email creation process.
Integrations
Third-Party Integrations
Mailjet supports a wide range of third-party integrations with CRM, CMS, marketing, and ecommerce platforms. This allows users to customize their email program to fit their specific needs and integrate it seamlessly with their existing tech stack.
By leveraging these support options and resources, users can effectively manage their email marketing campaigns, resolve issues quickly, and make the most out of Mailjet’s features.
Mailjet - Pros and Cons
Advantages of Mailjet
Mailjet offers several significant advantages that make it a viable option for email marketing and automation:Ease of Use and Collaboration
Mailjet is known for its user-friendly interface, making it accessible even for beginners. The platform allows multi-user collaboration in real-time, enabling multiple users to work on email templates and automation journeys simultaneously, with features for commenting and collecting feedback.Personalization and Segmentation
Mailjet supports dynamic sections, allowing you to send a single campaign with different messages based on who opens it. You can segment your subscribers based on interests and behaviors to send customized and personalized messages.Deliverability and Analytics
Mailjet boasts high deliverability rates thanks to features like email validation, visual email checks, and domain authentication. The platform provides in-depth analytics, including detailed breakdowns of performance metrics such as open rates, click-through rates, and bounce rates. It also offers tools like Click Maps and Campaign Comparison to gain insights into customer engagement.Automation
While limited, Mailjet does offer automation features for sending welcome and onboarding emails, as well as date-based emails. However, the automation is mostly restricted to simple sequences and time-based triggers.A/B Testing
Mailjet allows for extensive A/B testing, enabling you to test up to 10 versions of an email campaign to determine the best-performing version. This includes testing subject lines, sender names, content, and email design.Integrations and Affordability
Mailjet integrates with over 100 platforms, including CRM, CMS, marketing, and e-commerce tools. It is highly affordable, with a forever free plan that allows you to send 2000 emails per month, and unlimited contacts on all paid plans.Additional Features
Mailjet also offers a free SMTP server, customizable templates through its “Passport” feature, and an AI Copy Generator to automate email content creation. The platform ensures GDPR compliance with features like double opt-in and customizable subscription widgets.Disadvantages of Mailjet
Despite its many advantages, Mailjet has some notable disadvantages:Limited Automation Functionality
Mailjet’s automation capabilities are limited, primarily allowing automation based on time gaps rather than more sophisticated triggers like email opens or clicks. Once an automation workflow is activated, it cannot be edited, requiring you to create new workflows from scratch.List Management Issues
Managing email lists can be cumbersome on Mailjet. You cannot remove subscribers directly from the campaign activity page; instead, you must go to a separate contacts page or the campaign exclusion list. Additionally, correcting incorrect email addresses requires deleting and re-entering the contact details.Contact Property Updates
Contact properties cannot be updated automatically, which can be a significant drawback for advanced marketing automation needs.Conclusion
Mailjet is a solid choice for small to medium-sized businesses looking for an affordable and easy-to-use email marketing platform with good deliverability and analytics. However, if advanced automation features are crucial for your marketing strategy, you may need to consider other options. Mailjet - Comparison with Competitors
Email Campaign Management
- Mailjet is known for its specialization in email marketing, offering an intuitive drag-and-drop editor and a strong focus on responsive design, ensuring emails look great on any device. It also provides robust automation features, including email sequences triggered by subscriber actions or set time intervals.
- Mailchimp, a popular alternative, offers a more holistic approach with features like a campaign manager, send-day optimization, and AI-powered content optimization. However, Mailchimp’s pricing is based on the number of contacts, which can be more expensive for larger lists.
- Brevo (formerly Sendinblue) combines email marketing with SMS campaigns and offers advanced segmentation and automation tools. It also includes a CRM system, which is beneficial for managing customer relationships.
Pricing and Plans
- Mailjet has a straightforward pricing structure based on the number of emails sent, with a free plan available. It also offers unlimited storage of contacts without additional costs.
- Mailchimp charges based on the number of contacts in your lists, including unsubscribed, blocked, and duplicate contacts. This can make it more expensive for larger contact lists.
- Moosend starts at $9/month for up to 500 subscribers and offers unlimited email sends, making it a cost-effective option for smaller to medium-sized businesses.
- Brevo is pricier, starting at $25/month, but offers a comprehensive set of features including CRM and SMS integration.
Automation and Segmentation
- Mailjet provides strong automation features, but they are more focused on email sequences and less on multi-channel campaigns compared to some competitors.
- ActiveCampaign stands out with its advanced marketing automation capabilities, including autoresponders, triggered emails, and dynamic content. However, it does not support transactional emails directly and requires integration with Postmark for this feature.
- Moosend offers powerful email list segmentation and marketing automation workflows, which are highly beneficial for targeted and personalized campaigns.
Analytics and Reporting
- Mailjet provides clear and actionable reporting with real-time tracking capabilities, making it easy to optimize campaigns quickly. However, the analytics are more streamlined and less detailed compared to some competitors.
- Mailchimp offers in-depth analytics with click and open rates, revenue data, and more, but the interface can be more complex.
- Constant Contact provides real-time landing page reporting and A/B testing for subject lines, which helps in optimizing email campaigns for better open rates.
Integrations and Additional Features
- Mailjet has strategic integrations with essential tools, making it easy to integrate with other digital tools. However, it does not offer as extensive an array of integrations as some competitors like HubSpot.
- Mailchimp includes a free CRM, website and landing page builder, and integrates with multiple third-party platforms. It also offers features like sign-up forms, segmentation, and surveys.
- Constant Contact is notable for its event registration management capabilities and built-in landing page builder, which is particularly useful for online events and inbound marketing.
Data Security
- Mailjet is ISO 27001 certified and GDPR compliant, ensuring high levels of data security. It was the first company to obtain AFNOR Personal Data Protection certification.
Conclusion
In summary, Mailjet is a strong choice for those looking for a dedicated email marketing tool with easy-to-use features and real-time analytics. However, depending on your specific needs, alternatives like Mailchimp, Brevo, Moosend, or ActiveCampaign might offer more comprehensive features in areas such as multi-channel campaigns, advanced automation, or CRM integration.
Mailjet - Frequently Asked Questions
Frequently Asked Questions about Mailjet
What are the different pricing plans available in Mailjet?
Mailjet offers several pricing plans to cater to different needs. These include a Free plan, an Essential plan, a Premium plan, and a Custom plan. The Free plan allows up to 6,000 messages per month with a daily limit of 200 emails, but it includes the Mailjet logo and lacks features like automation and segmentation. The Essential plan starts at $15/month and includes segmentation but is limited to 50,000 emails per month. The Premium plan, starting at $25/month, adds automation, A/B testing, and other advanced features. The Custom plan is priced based on the number of emails you plan to send.
What features are included in the Free plan of Mailjet?
The Free plan in Mailjet allows you to send up to 6,000 messages per month, with a daily limit of 200 emails. However, this plan has several limitations: all emails will have the Mailjet logo, and it does not include features like automation, segmentation, or A/B testing. This plan is more suited for small-scale or testing purposes.
How does Mailjet’s automation feature work?
Mailjet’s automation feature allows you to engage with your subscribers automatically at important touchpoints. You can set up automated emails for welcome messages, onboarding sequences, date-based emails, and more. This feature is available in the Premium plan and helps save time by automating routine email tasks.
What is the AI Copy Generator in Mailjet, and how does it help?
Mailjet’s AI Copy Generator is a tool that automates the task of email content creation using AI. This feature helps save time and improves the quality of your email communications. It can generate subject lines, email copy, and calls to action, allowing you to focus more on growing your business and nurturing relationships with your audience.
How does Mailjet handle email deliverability?
Mailjet provides several tools to manage your email deliverability. These include email validations to ensure you’re sending emails to real recipients, an Email Preview tool to ensure your emails appear perfectly in the inbox, and the ability to manage your sending reputation to avoid the spam folder. Additionally, the Premium plan offers an additional IP to improve deliverability.
Can I integrate Mailjet with other tools and platforms?
Yes, Mailjet offers seamless integration with a wide range of third-party tools and platforms, including CRM, CMS, marketing, and e-commerce platforms. This allows you to fully customize your email program to fit your brand’s unique needs.
What analytics and reporting features does Mailjet offer?
Mailjet provides comprehensive analytics and reporting features. You can track and monitor your email deliverability performance and customer engagement in real-time. The platform includes tools like Click Maps, Campaign Comparison, and a Statistics Dashboard to help you make data-driven decisions about your email campaign strategy.
How does Mailjet’s A/B testing feature work?
Mailjet’s A/B testing feature allows you to test different elements of your emails, such as the sender name, subject line, or visual content, to see which version performs best. You can test up to 10 versions of an email and analyze the results to optimize your future campaigns.
Are there any recent changes to Mailjet’s subscription plans?
Yes, there have been recent changes to Mailjet’s subscription plans. Starting June 24th, the monthly cost of the plans will increase. Additionally, email overage rates will increase, and there will be changes in feature allocations such as increased email validations and email previews. However, annual subscription plans will not be affected until the annual renewal date.
Does Mailjet offer any discounts or special plans?
Mailjet offers a 10% discount on annual billing plans. Additionally, there is a nonprofit discount available, which is not affected by the recent price changes.
Mailjet - Conclusion and Recommendation
Final Assessment of Mailjet
Mailjet is a comprehensive email marketing platform that offers a wide range of features, making it a valuable tool for various marketing needs. Here’s a breakdown of its strengths and who would benefit most from using it:Key Strengths
- Ease of Use: Mailjet is highly user-friendly, with an intuitive template builder and automation setup that even beginners can handle easily.
- Multi-User Collaboration: It allows real-time collaboration, enabling multiple users to work on email templates and automation journeys simultaneously, which is particularly useful for teams.
- Affordability: Mailjet offers a very affordable pricing structure, including a forever free plan that allows you to send up to 2000 emails per month, making it an excellent choice for those just starting out in email marketing.
- Personalization and Segmentation: Mailjet supports dynamic sections, segmentation, and psychographic targeting, allowing you to send highly personalized and targeted email campaigns. This helps in better engagement, reduced churn, and increased conversion rates.
- Automation: The platform offers automated email workflows, including welcome emails, onboarding emails, and date-based emails, which can save significant time and effort.
- A/B Testing and Analytics: Mailjet provides A/B testing capabilities and a Statistics Dashboard for tracking and analyzing email deliverability and customer engagement in real-time. This helps in making data-driven decisions to improve your email campaign strategy.
- Deliverability: The platform includes tools to manage your sending reputation and avoid the spam folder, ensuring that your emails reach the intended inboxes.
- Third-Party Integrations: Mailjet integrates seamlessly with a variety of third-party tools, including CRM, CMS, marketing, and ecommerce platforms, allowing you to customize your email program according to your brand’s needs.
Who Would Benefit Most
Mailjet is particularly beneficial for:- Small to Medium-Sized Businesses: Given its affordability and ease of use, Mailjet is an excellent choice for smaller businesses or those new to email marketing.
- Marketing Teams: The multi-user collaboration feature and the ability to personalize and segment email campaigns make it a great tool for marketing teams.
- Developers: With its API integration and automation capabilities, Mailjet is also suitable for developers who need to integrate email marketing into their applications.
- Ecommerce and Online Retailers: The platform’s ability to automate transactional emails and integrate with ecommerce platforms makes it a good fit for online retailers.