
Majestic SEO - Detailed Review
Marketing Tools

Majestic SEO - Product Overview
Primary Function
Majestic SEO is primarily used for analyzing and improving a website’s backlink profile. It helps users assess the quality and quantity of their site’s backlinks, which is crucial for enhancing website authority and search engine rankings.Target Audience
Majestic SEO is targeted at small businesses, individual website owners, and SEO professionals. It is especially useful for those aiming to build a strong, authoritative online presence through sustainable and high-quality backlink strategies.Key Features
Backlink Analysis
Majestic SEO offers extensive tools for backlink analysis, including the Backlink Checker and Site Explorer. These tools provide detailed insights into the number and quality of backlinks, referring domains, and the anchor text used. This information helps in identifying valuable backlinks and areas for improvement.Trust Flow and Citation Flow
Majestic SEO uses two unique metrics: Trust Flow and Citation Flow. Trust Flow measures the quality of backlinks, while Citation Flow measures the quantity. These metrics are essential for assessing the overall value of a website’s backlink profile.Topical Trust Flow
This feature helps gauge a website’s thematic relevance and authority. It identifies the topics on which a website is considered an authority, based on the websites that link to it. This is invaluable for refining content strategies and targeting relevant keywords.Historical Data
Majestic SEO archives historical backlink data, allowing users to monitor changes in their link profile over time. This feature is crucial for detecting issues such as significant reductions in backlinks or changes in link quality.Batch Analysis
The Batch Analysis feature enables users to analyze multiple URLs or domains simultaneously. This makes it easier to evaluate different parts of a website or a group of related sites, facilitating efficient SEO management.API Integration
Majestic SEO offers API access, allowing users to integrate its data and features into their custom tools. This makes SEO management more streamlined and effective.Competitive Analysis
Majestic SEO is also useful for conducting competitive analysis by examining the backlink profiles of competing websites. This helps users understand their competitors’ link-building strategies and improve their own SEO approach. By leveraging these features, Majestic SEO provides comprehensive insights that help users enhance their website’s authority, improve search engine rankings, and maintain a competitive edge in the digital marketing landscape.
Majestic SEO - User Interface and Experience
User Interface
The interface of Majestic SEO has been criticized for its poor design and usability. According to a detailed review, the UX is described as “pretty poor” and “unintuitive”.
- The site’s interface is super dated, and the overall layout can be confusing, even for experienced SEO professionals.
- The lack of clear explanations for various metrics and features adds to the difficulty in using the tool effectively.
Ease of Use
Majestic SEO is not particularly user-friendly, especially for those new to SEO. The tool requires a significant amount of time and effort to figure out how to use its various features, which can be a barrier for beginners.
Overall User Experience
The user experience is marred by several issues:
- Poor Explanations: Many features and metrics lack clear explanations, making it hard for users to understand what the data means and how to use it effectively.
- Inaccurate Data: There have been instances where the data provided by Majestic SEO was found to be inaccurate or misleading, which can erode trust in the tool.
- Support: While the support team is responsive and helpful, with quick and personalized responses, this does not compensate for the overall usability issues.
In contrast to some of these criticisms, another review mentions that the navigation is “intuitive, with clear labels and a logical layout”. However, this perspective seems to be less common, and the majority of feedback highlights significant usability issues.
In summary, while Majestic SEO offers valuable insights into backlink analysis, its user interface and overall user experience are areas that need significant improvement to make the tool more accessible and user-friendly.

Majestic SEO - Key Features and Functionality
Majestic SEO is a comprehensive tool for SEO professionals and website owners, offering a wide range of features that are crucial for link building, site analysis, and SEO strategy development. Here are the main features and their benefits:
Backlink Analysis
Majestic SEO provides an extensive backlink analysis tool that gives insights into the total number of backlinks and referring domains to a specific URL, subdomain, or root domain. This includes:- Backlink History: Shows how a website’s backlink profile has changed over time, helping you track progress and identify trends.
- Link Context: Provides context for each backlink, including the anchor text, surrounding backlinks, and the general nature of the surrounding content. This helps in assessing the quality and relevance of backlinks.
Trust Flow and Citation Flow
These metrics are unique to Majestic SEO and are essential for assessing the quality and quantity of backlinks.- Trust Flow: Measures the quality of backlinks, indicating the trustworthiness of the sites linking to your website.
- Citation Flow: Measures the quantity of backlinks, indicating the influence or popularity of the sites linking to your website.
Topical Trust Flow
This feature tells you more about the topics on which a website is considered an authority. It draws these conclusions based on the websites that link to it, helping you identify niche-specific link opportunities.Site Explorer
This tool allows you to perform in-depth analysis on any URL, subdomain, or root domain. It provides a detailed view of the backlink profile, including the quality and quantity of backlinks, and helps in comparing your site with competitors.Bulk Backlink Checker
This feature lets you analyze backlink data from multiple URLs at once, saving time and effort in managing multiple sites or comparing different URLs.Search Explorer
This tool assists in finding web pages around certain keywords, including each page’s Trust Flow and Citation Flow. It helps in identifying potential link opportunities and assessing the competitive landscape.API Access
Majestic SEO offers API access, allowing you to integrate Majestic’s data into your own systems. This is particularly useful for automating data retrieval and integration with other tools and platforms.Automated SEO Reporting
Majestic SEO integrates well with other tools to provide automated SEO reporting. This feature allows you to quickly add real-time Majestic SEO data to your client SEO reports, streamlining your reporting process.New & Lost Links
The tool provides daily updates on your link building progress, helping you track new and lost links. This feature is crucial for monitoring the effectiveness of your link building strategies.Advanced Reporting and Tracking
Majestic SEO offers advanced reporting and tracking capabilities, including the creation of custom reports and the tracking of your site’s link acquisition over time. This helps in making data-driven decisions to improve SEO performance.AI Integration
While Majestic SEO itself does not heavily emphasize AI integration within its core features, it can be integrated with AI-powered solutions. For example, using Precog’s AI-powered ETL/ELT solution, you can turn Majestic SEO data into business-ready data without any coding or engineering resources. This allows for easier data analysis and the creation of custom analytics or apps. In summary, Majestic SEO is a powerful tool that offers a comprehensive suite of features for backlink analysis, site exploration, and SEO strategy development. Its unique metrics like Trust Flow and Citation Flow, along with its advanced reporting and tracking capabilities, make it an essential asset for anyone looking to enhance their website’s visibility and performance.
Majestic SEO - Performance and Accuracy
Performance and Accuracy of Majestic SEO
Backlink Analysis
Majestic SEO is highly regarded for its backlink analysis capabilities. It provides a historic index of backlinks, allowing users to track their backlink growth over time, which is crucial for monitoring the long-term success of SEO strategies. The platform’s ability to analyze the context of backlinks offers additional insights into their value and relevance to a website’s off-page SEO.Data Accuracy and Updates
However, there are some concerns regarding the accuracy and timeliness of Majestic’s data. The tool does not provide real-time data on backlinks or other SEO metrics, which can be a significant drawback for users needing immediate updates on changes in their SEO performance. Additionally, there have been instances where Majestic’s data has been found to be seemingly inaccurate or inconsistent, such as greatly overestimating the number of indexed URLs on a site.Keyword Research and Other SEO Tools
One of the major limitations of Majestic SEO is its lack of keyword research tools. Unlike other comprehensive SEO platforms, Majestic focuses exclusively on backlink analysis and does not offer tools to discover new keywords, assess search volume, or evaluate keyword difficulty. This can be a significant limitation for users seeking a full SEO suite that includes keyword research and other functionalities like rank tracking, on-page SEO optimization, and site audits.User Experience
The user interface of Majestic SEO is often described as poor and unintuitive. Even experienced SEO professionals have found the interface confusing and difficult to use, which can be a major barrier for new users. The lack of clear explanations for various features and metrics further exacerbates this issue.Additional Limitations
Majestic SEO also lacks certain advanced SEO functionalities available in other tools, such as content gap analysis, site audits, and technical SEO audits. These omissions make it less comprehensive compared to other SEO platforms like Ahrefs or SEMRush.Conclusion
In summary, while Majestic SEO excels in backlink analysis and provides valuable historical data, it falls short in several critical areas, including keyword research, real-time data updates, and user experience. These limitations make it less suitable for users seeking a comprehensive SEO toolset. If you are serious about SEO and need a more all-encompassing platform, you might find other tools more beneficial.
Majestic SEO - Pricing and Plans
Majestic SEO Pricing Plans
Majestic SEO offers a clear and structured pricing plan to cater to various needs in the SEO and digital marketing community. Here’s a breakdown of their pricing tiers and the features included in each:Majestic SEO Lite Plan
Price:
$49.99 per month, or $499.99 per year (averaging $41.67 per month).
Features:
- Single-user license.
- 1 million analysis units for site analysis.
- Access to the Fresh Index with daily updates.
- Site Explorer to analyze incoming links and metrics.
- Keyword Tools including a Keyword Generator and Keyword Checker.
- Link Analysis tools such as Link Graph, Link Context, and Related Sites.
- Trust Metrics including Trust Flow and Topical Trust Flow.
- Referring Sources analysis.
- Backlink Management with Backlink Campaigns and Bulk Backlink Checker.
- PDF report generation.
- Third-Party Integration via OpenApps.
- Domain Verification for extended data access.
Resource Allowances:
- 5,000 Site Explorer Data Rows and 5,000 Analysis Depth per search.
- 60 Report Units for Campaign Items and Keyword Lists per month.
- Maximum 1 million analyzable backlinks, 200,000 Retrieval Units, and 5,000 Index Item Units.
Majestic SEO Pro Plan
Price:
$99.99 per month, or $999.99 per year (averaging $83.33 per month).
Features:
- All features included in the Lite Plan.
- Single-user license.
- Increased analysis units and data allowances compared to the Lite Plan.
Resource Allowances:
- 30,000 Site Explorer Data Rows and 30,000 Analysis Depth per search.
- 300 Report Units for Campaign Items and Keyword Lists per month.
- Maximum 20 million analyzable backlinks, 5 million Retrieval Units, and 125,000 Index Item Units.
Majestic SEO API Plan
Price:
- API (100 million units): $399.99 per month, or $3,999.90 per year (averaging $333.33 per month).
- API L (300 million units): $799.99 per month, or $7,999.90 per year (averaging $666.66 per month).
- API XL (1 billion units): $1,599.99 per month, or $15,999.90 per year (averaging $1,333.33 per month).
Features:
- All features included in the Pro Plan.
- Full API access for internal use.
- Custom monthly data allowances based on the chosen tier.
- Ability to create OpenApps for use by other Majestic subscribers.
- Support for up to 5 users.
Resource Allowances:
- Varying by tier, but includes increased limits such as:
- API: 50,000 Site Explorer Data Rows and 50,000 Analysis Depth per search, 950 Report Units per month, 100 million max analyzable backlinks, etc.
- API L: Similar to API but with higher limits (e.g., 2,500 Report Units, 300 million max analyzable backlinks).
- API XL: Highest limits (e.g., 7,500 Report Units, 1 billion max analyzable backlinks).
Free Options
Majestic SEO also offers several free tools and options:
- Free Backlink Checker: Allows a few Site Explorer searches per day with your own site.
- Showcase Site: A weekly selected domain to test Majestic’s features with real data.
- Majestic Million: A list of the top 1 million websites, updated regularly, available for free download as a CSV file.
- Browser Plugins and Google Sheets Add-on: Tools to integrate Majestic data directly into your browser or Google Sheets without needing to visit the Majestic site.
Each plan is designed to meet different levels of need, from individual practitioners to large agencies and developers requiring extensive data integration.

Majestic SEO - Integration and Compatibility
Majestic SEO Integration Overview
Majestic SEO integrates with other tools and offers compatibility across various platforms and devices through several key features and partnerships.
API Integration
Majestic SEO provides a powerful Application Programming Interface (API) that allows users to integrate Majestic’s extensive backlink database into their own applications, tools, or software. This API comes in several forms, including the Open Apps API, Data Explorers API, and Reporting API. These APIs enable users to customize the tool according to their specific needs, making it highly versatile.
Platform Integrations
Majestic SEO data can be integrated into other SEO and marketing platforms. For example, BrightEdge, an enterprise-level SEO platform, seamlessly integrates Majestic’s backlink database, including the “Fresh Index” and “Historic Index”, into its S3 platform. This integration provides users with comprehensive backlink insights and actionable recommendations with minimal latency.
Browser Extensions
Majestic offers a convenient Chrome extension that allows users to access key metrics and data directly from their browser. This extension simplifies the process of analyzing backlinks and other SEO metrics without needing to switch between different applications.
Multi-Device Compatibility
While specific details on device compatibility are not extensively outlined, Majestic SEO is generally accessible via web browsers on various devices, including desktops, laptops, and mobile devices. The web-based interface ensures that users can access and utilize the tool from any device with an internet connection.
Compatibility with Other SEO Tools
Majestic SEO can be used in conjunction with other SEO tools to provide a more comprehensive SEO strategy. For instance, users might combine Majestic’s in-depth backlink analysis with tools like Moz Pro or SEMrush for keyword research and content optimization. This compatibility allows users to leverage the strengths of multiple tools to achieve better SEO outcomes.
Conclusion
In summary, Majestic SEO’s integration capabilities, API options, and compatibility with other platforms and devices make it a flexible and valuable tool for SEO professionals and digital marketers.

Majestic SEO - Customer Support and Resources
Customer Support
Majestic SEO provides various support channels to assist users. Here are some of the key support options:
Help Centre
The Majestic Help Centre is a comprehensive resource that includes guides, tips, and hints to get you started quickly. It covers the use of their tools, such as Site Explorer, Bulk Backlink Checker, and other functionalities.
Documentation and Guides
Detailed documentation is available for each tool, explaining how to use them effectively. This includes information on backlink analysis, link context, and other advanced features.
FAQs
While not explicitly mentioned, most SEO tools, including Majestic, typically have a FAQ section that addresses common questions and issues.
Additional Resources
Majestic SEO offers several additional resources to enhance your experience:
Tutorials and Tips
The help centre includes tutorials and tips to help you make the most of the tools. These resources are aimed at both new and experienced users.
API Access
For more advanced users, Majestic provides API access, allowing you to integrate Majestic’s data into your own systems. This can be particularly useful for automating certain tasks and integrating with other tools.
Browser Extensions
Majestic offers browser extensions that can streamline your workflow and provide quick access to key metrics and tools.
Advanced Reports
Users can generate advanced reports that filter and analyze backlink data based on specific rules. These reports can be downloaded for further analysis.
Integration with Other Tools
Majestic SEO data can be integrated with other tools and platforms, such as Google Sheets and Google Search Console, to provide a more comprehensive view of your SEO performance.
Community and Updates
While specific community forums or update channels are not detailed in the available resources, users can stay updated through the official website and any newsletters or notifications provided by Majestic SEO.
Overall, Majestic SEO offers a range of support options and resources to help users effectively utilize their tools and improve their SEO strategies.

Majestic SEO - Pros and Cons
Advantages of Majestic SEO
Majestic SEO offers several significant advantages that make it a valuable tool in the marketing and SEO landscape:Extensive Backlink Database
Majestic boasts the largest link database, providing users with comprehensive insights into their website’s and competitors’ backlink profiles. This extensive database is crucial for analyzing the quality, quantity, and sources of backlinks.Trust Flow and Citation Flow Metrics
Majestic’s unique metrics, Trust Flow and Citation Flow, help evaluate the trustworthiness and influence of web pages based on their inbound links. These metrics are essential for assessing the quality of backlinks and shaping an effective SEO strategy.Link Context Analysis
The tool allows users to assess the content and context in which links are placed, helping to optimize link quality and understand how the site is perceived by search engines.Competitive Analysis
Majestic enables users to analyze the backlink profiles of competing websites, providing valuable insights into their link-building strategies. This information can be used to improve one’s own SEO strategy.Advanced Reporting and Tracking
Majestic offers advanced reporting and tracking capabilities, including daily updates on link building progress, custom reports, and the ability to track link acquisition over time. These features help in monitoring SEO efforts and making data-driven decisions.Integration and Automation
The tool can be integrated with other marketing services, such as AgencyAnalytics, to automate SEO reporting and streamline client reporting processes.Additional Tools
Features like the Site Explorer, Keyword Checker, and Rank Tracker provide a comprehensive suite of tools for analyzing and optimizing backlink profiles and keyword performance.Disadvantages of Majestic SEO
While Majestic SEO is a powerful tool, it also has some drawbacks:Pricing
Majestic SEO can be expensive, especially for small businesses and beginners. The pricing plans range from $49.99/month for the Lite package to $399.99/month for the fully-featured API option.Learning Curve
The advanced features of Majestic SEO have a steep learning curve, which can be challenging for new users to navigate.Limited Scope
Majestic SEO focuses exclusively on backlink analysis and does not offer on-page SEO analysis capabilities such as keyword research or finding duplicate titles and descriptions.Lack of Direct Integration with Google
Unlike some other SEO tools, Majestic SEO lacks direct integration with Google, which might be a drawback for some users. Overall, Majestic SEO is a powerful tool for backlink analysis and link-building strategies, but it may require a significant investment and some time to master its features.
Majestic SEO - Comparison with Competitors
Unique Features of Majestic SEO
Majestic SEO is renowned for its advanced backlink analysis, utilizing metrics such as Trust Flow and Citation Flow to provide deep insights into link profiles. This specialized focus on backlinks makes it a top choice for users who prioritize detailed link metrics.Competitors and Alternatives
Ahrefs
Ahrefs stands out as a comprehensive alternative, offering a broad range of SEO tools including backlink analysis, keyword research, and content exploration. It boasts a large database of live backlinks, a powerful content explorer, and in-depth site audit capabilities. Ahrefs is ideal for users needing a complete SEO solution, although it can be more expensive and complex for beginners.SEMrush
SEMrush is a versatile tool that combines backlink analysis, keyword research, site audits, and social media management. It is suitable for users seeking a comprehensive marketing tool that manages multiple aspects of their online presence. However, its extensive feature set can be overwhelming for new users.Moz
Moz Pro focuses on site optimization and competitive analysis, offering tools like Domain Authority and Page Authority metrics, a comprehensive keyword explorer, and a user-friendly interface. Moz is excellent for on-page SEO analysis but lacks the depth in historical data and backlink analysis compared to Majestic.Ubersuggest
Ubersuggest is an affordable option that provides keyword suggestions, site audit features, and competitor analysis. It is easy to use and suitable for beginners, although it lacks the comprehensive backlink analysis and advanced features of higher-end tools like Majestic.Rank Math and Yoast
For WordPress users, Rank Math and Yoast are strong alternatives. Rank Math offers advanced SEO analytics and schema markup support, while Yoast is excellent for on-page SEO optimization with features like real-time content analysis and readability checks. However, both are primarily focused on WordPress and lack the broad SEO tool functionality of Majestic.Market Share and Visibility
In terms of market share, Majestic lags behind competitors like Ahrefs, which holds a significant 23.77% market share in the SEO and SEM category, compared to Majestic’s smaller share. Ahrefs and SEMrush also lead in organic traffic, with Ahrefs drawing around 486,000 visits and SEMrush over 1.1 million visits, while Majestic attracts about 15,000 visits.Integration Capabilities
Majestic’s competitors often offer better integration capabilities. For example, SEMrush integrates with Zapier, Google Data Studio, WordPress, and various social media platforms, providing extensive data analysis and support for multiple marketing tools. In contrast, Majestic’s integration capabilities are more limited.Conclusion
Majestic SEO remains a strong choice for users focused exclusively on advanced backlink metrics. However, for those seeking a more comprehensive SEO solution that includes keyword research, content analysis, and competitive intelligence, alternatives like Ahrefs, SEMrush, and Moz may be more suitable. Each tool has its unique features and strengths, making it important to choose based on specific SEO needs and preferences.
Majestic SEO - Frequently Asked Questions
Frequently Asked Questions about Majestic SEO
What is Majestic SEO and what does it do?
Majestic SEO is a powerful tool specialized in backlink analysis and SEO metrics. It helps users examine their website’s backlink profile, assess the quality and quantity of backlinks, and evaluate the authority and relevance of their site. Key features include Link Analysis, Site Explorer, Topical Trust Flow, Batch Analysis, and historical data access.What are the key features of Majestic SEO?
Majestic SEO offers several key features:- Link Analysis: Examines the number and quality of backlinks, including anchor text.
- Site Explorer: Provides detailed analysis of websites, including metrics like domain authority, trust flow, and citation flow.
- Topical Trust Flow: Gauges the thematic relevance and authority of a site.
- Batch Analysis: Allows monitoring of multiple URLs or domains simultaneously.
- Historical Data: Access to historical backlink data to track changes over time.
- API Integration: For integrating Majestic data into custom tools.
What are Trust Flow and Citation Flow in Majestic SEO?
Trust Flow and Citation Flow are proprietary metrics unique to Majestic SEO. Trust Flow measures the quality and trustworthiness of backlinks, indicating how trustworthy a site is based on its backlink profile. Citation Flow measures the quantity of backlinks, reflecting the site’s popularity. These metrics help SEO professionals focus on high-quality links and assess a site’s authority.How does Majestic SEO help with keyword research?
Majestic SEO is useful for keyword research by allowing you to:- Analyze your competitors’ backlink profiles to identify relevant keywords and topics.
- Use the Topical Trust Flow metric to evaluate the relevance and authority of your target keywords.
- Utilize the Batch Analysis feature to examine multiple keywords or domains simultaneously, helping you prioritize your SEO tasks effectively.
What are the pricing plans for Majestic SEO?
Majestic SEO offers several pricing plans:- Lite Plan: $49.99 per month (or $499.99 annually), suitable for individual practitioners or small companies, with a single-user license and limited data allowances.
- Pro Plan: $99.99 per month (or $999.99 annually), designed for SEO agencies and domain traders, offering higher data volumes and more features.
- API Plans: Starting at $399.99 per month, these plans offer full API access and are tailored for agencies and developers needing extensive data integration.
Can I use Majestic SEO for monitoring and tracking my website’s performance?
Yes, Majestic SEO provides tools for monitoring and tracking your website’s performance. You can set up customizable alerts and notifications for significant changes in your backlink profile. The historical data feature allows you to observe long-term trends in domain authority, trust flow, and citation flow. The Batch Analysis tool enables simultaneous monitoring of multiple websites or pages.How does Majestic SEO help in improving website authority?
Majestic SEO helps in improving website authority by:- Providing detailed backlink analysis to identify high-quality, relevant links.
- Using the Topical Trust Flow metric to assess and improve content strategy.
- Archiving historical data to monitor changes in authority over time and detect any issues early.
- Offering insights into competitors’ backlink profiles to craft more authoritative content.
Is there a free trial for Majestic SEO?
No, there is no free trial for Majestic SEO. However, you can explore some features through a demo before purchasing a subscription.How does Majestic SEO compare to other SEO tools like Ahrefs and Semrush?
Majestic SEO is known for its specialization in backlink analysis and its large historical backlink database. While it is generally cheaper than Ahrefs and Semrush, those tools offer a broader range of features beyond backlink analysis. Majestic’s unique metrics like Trust Flow and Topical Trust Flow are particularly valuable for link-building strategies.Can I integrate Majestic SEO data with other tools and platforms?
Yes, Majestic SEO offers API integration, which allows you to integrate its data and features into your custom tools. This is particularly useful for agencies and developers who need to streamline their SEO management. Additionally, tools like AgencyAnalytics can be used to integrate Majestic SEO data into comprehensive marketing reports.