Perfect Audience - Detailed Review
Marketing Tools
Perfect Audience - Product Overview
Introduction to Perfect Audience
Perfect Audience is a versatile and user-friendly retargeting platform that helps businesses reconnect with lost website and social media visitors, converting them into customers.
Primary Function
The primary function of Perfect Audience is to enable businesses to retarget their audience across various platforms, including the web, mobile, and social media, particularly Facebook. This is achieved by inserting a simple tracking code on the business’s website, which allows for the collection of user data and the creation of targeted retargeting campaigns.
Target Audience
Perfect Audience is ideal for a wide range of users, including marketers, agencies, e-commerce brands, and SaaS companies. It is particularly beneficial for small businesses and solopreneurs who want to boost their sales through effective digital marketing without a significant upfront investment.
Key Features
- Conversion and Revenue Tracking: Perfect Audience provides detailed analytics and reports, including conversion and revenue tracking, allowing businesses to monitor the effectiveness of their campaigns and make data-driven decisions.
- Retargeting Capabilities: The platform offers retargeting through Facebook Ads, Facebook news feed, and other top websites. It also supports cross-device targeting and dynamic retargeting, ensuring that ads are shown to the right audience at the right time.
- Powerful Targeting: Businesses can create retargeting lists based on user behavior, such as pages viewed and actions taken on the website. This allows for precise segmentation and targeting of potential customers.
- Flexible Retargeting Window: The platform allows for adjusting the retargeting window, ensuring that only the freshest visitors are targeted, increasing the likelihood of conversion.
- Detailed Analytics and Reports: Perfect Audience offers detailed analytics, including metrics such as clicks, conversions, CTR, CPA, and CPC. These reports are updated regularly, providing real-time insights into campaign performance.
- Easy Setup: The setup process is straightforward, involving the installation of a single tracking code on the website. The platform also provides a quick start guide and video tutorials to help users get started quickly.
By leveraging these features, Perfect Audience helps businesses to effectively re-engage their website visitors, boost conversions, and generate more sales.
Perfect Audience - User Interface and Experience
User Interface of Perfect Audience
The user interface of Perfect Audience is notable for its intuitiveness and ease of use, making it a user-friendly tool for marketing professionals.
Intuitive Interface
Perfect Audience boasts an intuitive and easy-to-use user interface. This interface is designed to be straightforward, allowing users to quickly get started with retargeting campaigns without needing extensive technical knowledge.
Ease of Use
The platform is simple to set up, especially for those familiar with adding JavaScript code to their websites. Users can easily add a retargeting pixel to their site, which enables the tracking of visitor data and the creation of targeted ad campaigns. This simplicity extends to other features, such as building retargeting lists and showing ads to specific audience segments.
Detailed Analytics and Dashboard Reports
The user interface includes detailed analytics and dashboard reports, providing clear insights into campaign performance. Users can track conversions, revenue, and other key metrics, all from a single dashboard. This makes it easier to monitor and optimize ad campaigns in real-time.
Cross-Platform Compatibility
Perfect Audience supports a wide range of platforms, including WordPress websites, e-commerce platforms like Shopify and WooCommerce, and even mobile applications. This versatility ensures that users can implement retargeting strategies across various channels, enhancing the overall user experience by providing a unified approach to audience engagement.
Support and Resources
The platform offers detailed text and video tutorials, which are particularly helpful for those new to online advertising. Additionally, the support team is highly responsive, making it easier for users to address any issues or questions they may have.
Overall User Experience
The overall user experience with Perfect Audience is positive due to its transparent services, lack of setup fees, and minimal ad spend requirements. Users appreciate the advanced features such as audience segments, real-time tracking, and cross-device retargeting, which enhance the effectiveness of their marketing efforts. The interface is designed to be user-friendly, ensuring that users can focus on creating and optimizing their campaigns rather than struggling with the platform itself.
Perfect Audience - Key Features and Functionality
Integration Overview
When integrating Perfect Audience into the SharpSpring marketing automation platform, several key features and functionalities become available, enhancing your digital advertising and lead generation efforts.Digital Advertising and Retargeting
Perfect Audience allows you to set up and manage display advertising and retargeting campaigns directly from within the SharpSpring platform. This integration enables you to design ads, define target audiences, set bid prices, and launch ads across millions of sites, including access to the top 9 major ad networks and over 200 other leading networks.Lead Generation and Nurturing
Perfect Audience’s lead functionality is crucial for top-of-the-funnel lead generation and middle-of-the-funnel conversion. It complements SharpSpring’s core features by tracking, nurturing, and converting leads into sales. This includes automated lead scoring and nurturing workflows that help maximize conversion rates.Campaign Management and Tracking
You can easily set up and manage advertising campaigns, track all inbound visitors from these campaigns, and measure the success of your efforts across all channels. This comprehensive tracking helps in optimizing your campaigns for the best ROI.AI-Driven Insights and Automation
While the specific AI integration details within Perfect Audience are not extensively outlined, the broader SharpSpring platform leverages AI and machine learning in various ways. For instance, SharpSpring’s marketing automation tools use AI to score leads based on engagement, page tracking, and other behavioral data. This helps in identifying key leads and moments to engage them, ensuring the right messages are sent at the right times.Real-Time Data and Predictive Analytics
Although Perfect Audience itself may not explicitly mention AI-driven predictive analytics, the integration with SharpSpring allows for real-time data tracking and analysis. SharpSpring’s platform can provide predictive insights by analyzing historical data patterns, helping you anticipate customer needs and adjust your marketing strategies accordingly.Seamless Integration with Other Tools
Perfect Audience, through its integration with SharpSpring, benefits from seamless connections with various other marketing tools and platforms. This includes email marketing, social media management, and CRM systems, ensuring all your marketing activities are synchronized and data is consistently updated.Automated Data Collection and Analysis
The combined platform of SharpSpring and Perfect Audience streamlines data collection from diverse sources such as email, social media, and website analytics. This automated data collection and analysis help in uncovering significant factors that influence customer engagement, which is crucial for developing targeted marketing strategies.Conclusion
In summary, Perfect Audience, integrated into SharpSpring, offers a powerful suite of digital advertising and lead management tools. These features are enhanced by the broader capabilities of the SharpSpring platform, which includes AI-driven lead scoring, real-time data analysis, and predictive insights, all aimed at optimizing your marketing efforts and improving engagement with your target audience. Perfect Audience - Performance and Accuracy
Evaluating the Performance and Accuracy of SharpSpring’s Perfect Audience
Setting Up and Targeting
Perfect Audience allows users to create targeted audiences based on various criteria such as web page/domain tracking, query strings, events, email lists, and IP addresses. This flexibility is a strong point, enabling marketers to precisely define their target audiences and retarget them effectively.Accuracy and Precision
The feature’s ability to track and retarget audiences visiting specific domains or engaging in particular events enhances its accuracy. For instance, you can set up conversion audiences based on specific criteria, ensuring that your ads are shown to those who are most likely to convert. This precision helps in achieving better campaign performance by targeting the right people at the right time.Best Practices and Metrics
To ensure optimal performance, SharpSpring recommends several best practices, such as getting a handle on your metrics, defining clear objectives for your retargeting efforts, and monitoring the duration of your retargeting campaigns. These practices help in maintaining the accuracy and effectiveness of the campaigns.Limitations and Areas for Improvement
One potential limitation is the need for initial setup and configuration, which can be time-consuming, especially for new users. For example, defining the correct audiences, setting up the right tracking methods, and optimizing bidding strategies require some initial effort. Another area for improvement could be the integration with other tools and data sources. While SharpSpring is a comprehensive marketing automation platform, seamless integration with external data sources or other marketing tools could further enhance the accuracy and performance of Perfect Audience. However, the current integration within the SharpSpring ecosystem is already quite robust.Reporting and Adjustments
Effective reporting is crucial for evaluating the performance of any marketing campaign. SharpSpring’s Perfect Audience allows for monitoring and evaluating results, which enables marketers to make necessary adjustments based on the findings. This iterative process helps in refining the targeting and improving overall campaign accuracy and performance.Conclusion
In summary, Perfect Audience by SharpSpring offers a high degree of accuracy and precision in targeting audiences, thanks to its granular tracking and retargeting capabilities. However, it does require some initial setup and configuration, and ongoing monitoring and adjustments to optimize its performance. By following the recommended best practices and leveraging the feature’s capabilities, marketers can achieve significant improvements in their campaign outcomes. Perfect Audience - Pricing and Plans
No Setup Fees or Minimum Spend
Perfect Audience does not charge any setup fees or require a minimum spend, making it accessible to businesses of all sizes.
Billing Structure
The platform operates on a Cost Per Mille (CPM) basis, meaning you are charged for every thousand ad impressions. Campaigns are prepaid for self-service customers, and billing occurs weekly for weekly-billing advertisers using a credit card.
Flexible Budgeting
You have the flexibility to set your own campaign budgets and spend as much or as little as you like. This allows for control over your advertising expenses without any rigid spending requirements.
Free Trial
New users can sign up for a free trial with a $100 ad spend credit, valid for the first two weeks. This allows you to test the platform and see the return on investment before committing to further spending.
Features Across Plans
There are no explicitly defined tiers or plans, but the features available include:
- Rule-based Tag Manager: A single tracking tag for building audiences and tracking conversions.
- Conversion and Revenue Tracking: Track click-through and view-through conversions, assign values to order IDs, and measure Return on Ad Spend (ROAS).
- Manage Multiple Sites: Manage campaigns for multiple sites without additional charges.
- Transparent Billing: Detailed invoices sent to your inbox.
- Detailed Analytics: Metrics such as clicks, conversions, Click-Through Rate (CTR), Cost Per Click (CPC), and more, updated every 2 hours.
- Powerful Segmenting: Track users based on pages visited, query strings, and actions taken.
- Cookie Freshness: Focus ad spend on recent visitors.
Summary
In summary, Perfect Audience offers a flexible and cost-effective retargeting solution with no setup fees, no minimum spend, and a free trial option. The pricing is based on CPM, and the platform provides a range of features to help manage and optimize your retargeting campaigns.
Perfect Audience - Integration and Compatibility
Integration with Segment
Perfect Audience can be integrated with Segment, a customer data platform, to streamline the process of retargeting. You can connect Perfect Audience as a destination in the Segment web app by searching for it in the Catalog, selecting it, and choosing the sources you want to connect. You need to provide your Advertiser ID from Perfect Audience and enable the destination in Segment. Once enabled, Segment starts sending data to Perfect Audience, which then loads its JavaScript onto your page to track events.Integration with Instapage
Perfect Audience also integrates with Instapage, a landing page builder. This integration allows you to set up retargeting ads directly from your Instapage account. You can log in to your Instapage account, go to the Help Center, select the Integrations page, and follow the instructions to incorporate Perfect Audience functionality into your landing pages.Integration with X (formerly Twitter)
Perfect Audience is compatible with X (formerly Twitter), enabling cross-channel retargeting. It helps you reach high-intent web visitors who did not convert on your website by using X Lead Cards and App Cards. This integration combines your retargeting data with X profile data to target your audience on both desktop and mobile devices.Cross-Device Compatibility
Perfect Audience’s platform is designed to be cross-device compatible, allowing you to retarget visitors across different devices such as desktops, laptops, and mobile devices. This ensures that you can reach your target audience regardless of the device they are using, making it a versatile tool for marketers.Event Tracking
Perfect Audience requires you to define your goals ahead of time in their interface. When you use the `track` method in Segment’s analytics.js, it calls Perfect Audience’s `track` with the same parameters. For example, if you’re using the ecommerce spec and passing the `Order Completed` event, the `orderId` and `total` will be passed along to Perfect Audience.Conclusion
In summary, Perfect Audience integrates seamlessly with various marketing tools like Segment and Instapage, and it is compatible across multiple devices and platforms, including X, to help marketers effectively retarget and engage with their audience. Perfect Audience - Customer Support and Resources
Customer Support
Perfect Audience provides a supportive and responsive customer support team. Here are some key aspects of their support:
- The support team is described as fast, friendly, and knowledgeable, available to assist users from 9-5 EST, Monday through Friday.
- Users can reach out to the support team for any assistance needed, whether it’s for onboarding, optimization, or best practices.
Customer Success Manager
Each user has access to a Customer Success Manager who can help with more customized strategies. This includes pausing ads on certain domains with lower conversion rates or running special seasonal campaigns.
Knowledge Base and Resources
Perfect Audience maintains a detailed and frequently updated knowledge base. This includes:
- Video tutorials that are easy to implement and provide step-by-step guidance.
- Automated reporting and streamlined billing for agencies managing multiple accounts.
Day-to-Day Maintenance
The platform is designed to balance self-service and managed services, allowing users to be in control while having the option to seek assistance when needed. Users are encouraged to monitor campaigns, swap out creative content periodically, and perform A/B tests to optimize their campaigns.
Free Trial and Onboarding
Perfect Audience offers a free trial with a $100 credit, allowing users to test the platform before committing to an investment. This trial period is supported by the customer success team to ensure a smooth onboarding process.
By providing these support options and resources, Perfect Audience aims to make retargeting management easier and more effective for businesses of all sizes.
Perfect Audience - Pros and Cons
Pros of Perfect Audience
Comprehensive Campaign Management
Perfect Audience offers a user-friendly dashboard that allows you to manage all your retargeting campaigns in one place. This includes both Facebook and web retargeting, making it convenient to oversee and optimize your campaigns from a single interface.
Transparent Reporting
The platform provides detailed and transparent reporting, allowing you to see where and when your ads are serving, getting clicked, and converting. Reports can be customized and sent on a recurring basis, helping you track performance effectively.
Flexible Budgeting
Perfect Audience caters to companies of all sizes by offering flexible budgeting options. Whether you are spending $50 or $5,000 per week, the platform provides the same level of service and support.
Cross-Channel Retargeting
The platform enables cross-channel retargeting, allowing you to connect with users on multiple platforms, including desktop and mobile, based on their off-platform web browsing behavior.
Easy User Experience
The platform is known for its easy user experience, making it simple to onboard, adjust, and share campaign details with your team. It includes features like a rule-based tag manager and powerful segmenting capabilities.
Customer Support
Perfect Audience offers timely and personalized support. Their team responds quickly to emails, and they provide a wide variety of resources, including a knowledge base, videos, and individual strategy sessions.
Cons of Perfect Audience
Limited Feature Set Compared to Broader Marketing Automation Tools
While Perfect Audience is excellent for retargeting, it may not offer the full suite of features that broader marketing automation tools like SharpSpring provide. For example, it does not include features like email automation, CRM systems, or landing page builders.
Pricing Based on Credits
The pricing model is based on the number of credits, which might not be as straightforward as other pricing models. It is important to confirm the current pricing details with the vendor as they may have changed since the last update.
Dependence on Retargeting
Perfect Audience is specifically focused on retargeting, which means it may not be the best choice if you need a more comprehensive marketing automation solution that includes other types of campaigns and tools.
In summary, Perfect Audience is a strong choice for businesses looking to manage and optimize their retargeting campaigns efficiently, but it may not be the ideal solution for those requiring a broader range of marketing automation features.
Perfect Audience - Comparison with Competitors
When comparing Perfect Audience with other marketing tools in the retargeting and AI-driven marketing category, several key differences and similarities emerge.
Unique Features of Perfect Audience
- Unified Dashboard: Perfect Audience stands out for its ability to manage both web display retargeting and Facebook retargeting campaigns from a single dashboard. This integration provides easy-to-read reports and insights into where your ads are performing best.
- Rule-Based Tag Manager: It uses a single tracking tag to build audiences and track conversions, which can be dynamically adjusted for e-commerce sites to pass through varying revenue values.
- Detailed Analytics: The platform offers detailed analytics updated every 2 hours, including metrics like clicks, conversions, CTR, CTC, CPM, and CPC. These analytics are available as automatic reports emailed to users.
- Powerful Segmenting: Users can track visitors based on pages visited, query strings, and actions taken, allowing for highly targeted advertising.
Alternatives and Comparisons
Adzooma
- AI-Driven Ad Management: Adzooma is an AI-powered advertising management tool that automates bid management, identifies underperforming ads, and provides insights for Google, Facebook, and Microsoft ads. Unlike Perfect Audience, Adzooma focuses more on automated adjustments for maximum ROI across multiple platforms.
- Automated Optimizations: Adzooma’s AI analyzes campaign performance and suggests improvements, which is different from Perfect Audience’s more manual control over campaigns.
HubSpot AI
- All-In-One Platform: HubSpot AI is part of a broader marketing automation platform that includes tools for lead nurturing, email personalization, and customer relationship management. While it offers AI-powered insights and automation, it does not specialize in retargeting like Perfect Audience.
- Campaign Assistant: HubSpot’s Campaign Assistant uses AI to simplify the creation of copy for landing pages, emails, or ads, but it does not have the same level of retargeting focus as Perfect Audience.
AdCreative.ai
- AI Ad Assistant: AdCreative.ai focuses on creating personalized and efficient advertising strategies, creatives, copy, and audiences. It generates ad copy and creative options but does not offer the same level of retargeting management as Perfect Audience.
- Conversion-Focused Strategies: AdCreative.ai uses AI to suggest strategies and ad copy, but it lacks the comprehensive retargeting features of Perfect Audience.
Key Differences
- Specialization: Perfect Audience is highly specialized in retargeting, allowing for detailed control and analytics specifically for retargeting campaigns. In contrast, tools like Adzooma and HubSpot AI are more generalized, covering a broader range of marketing automation tasks.
- Automation: While tools like Adzooma and AdCreative.ai rely heavily on AI for automated optimizations and content creation, Perfect Audience provides a balance between automation and manual control, which can be beneficial for advertisers who want more hands-on management of their campaigns.
Perfect Audience - Frequently Asked Questions
Frequently Asked Questions about Perfect Audience
What is Perfect Audience and how does it work?
Perfect Audience is a retargeting platform that helps businesses reconnect with website visitors who did not convert on their first visit. It uses a cross-channel approach to retarget users on desktop and mobile devices based on their off-site web browsing behavior and cookie IDs. This allows you to manage web display retargeting and Facebook retargeting campaigns in one dashboard.How do I get started with Perfect Audience?
To get started, you need to install the site tracking tag on your website. This tag builds audiences and tracks conversions. Here’s a quick start guide:- Install the site tracking tag.
- Create a retargeting audience.
- Set up a conversion goal.
- Create and manage your ad campaigns.
What types of companies can use Perfect Audience?
Perfect Audience is suitable for businesses of all sizes, including big brands, agencies, and small to medium-sized businesses. It is ideal for any company that uses a website to generate interest, capture leads, or sell merchandise.How does the pricing for Perfect Audience work?
Perfect Audience operates on a flexible pricing model. You are charged based on your campaign budgets, with no setup fees or administrative charges. The billing is typically on a CPM (cost per thousand impressions) basis. You can adjust your budgets at any time, and billing occurs weekly for credit card users. For high-volume users or agencies, other billing options are available.Can I manage multiple sites and advertisers within Perfect Audience?
Yes, you can manage multiple sites and advertisers within the Perfect Audience platform. It allows you to keep everything separate and clean, and you can add new advertisers at any time. This is particularly useful for agencies managing multiple client accounts.What kind of analytics and reporting does Perfect Audience provide?
Perfect Audience offers detailed analytics, including metrics such as clicks, conversions, CTR (click-through rate), CTC (click-to-conversion), CPM, and CPC. Reports are updated every two hours and can be automatically emailed to you and your team members. The platform also provides transparent billing with detailed invoices.How does Perfect Audience handle data and audience segmentation?
Perfect Audience allows you to segment your audience based on pages visited, query strings, actions taken, and more. You can also focus your ad spend on the most recent visitors, who are more likely to convert. The platform supports rule-based tag management, which helps in tracking conversions and revenue.Is Perfect Audience still available?
As of the latest information, the SharpSpring Ads (formerly Perfect Audience) platform was scheduled to be retired on August 15, 2024. This means that the service is no longer available for new users, and existing users would need to transition to other platforms.Can I use Perfect Audience for both web and mobile retargeting?
Yes, Perfect Audience supports retargeting on both desktop and mobile devices. You can combine your retargeting data with profile data to reach your target audience across any device.How does Perfect Audience ensure transparency in billing and ad performance?
Perfect Audience provides transparent billing with detailed invoices sent to your inbox and the inboxes of your team members. The platform also offers easy-to-read reports and insights into where your ads are performing best, ensuring you have full control over your budgets and ad performance.What kind of support does Perfect Audience offer?
Perfect Audience offers various support options, including a customer success manager who can help with customized strategies. There are also webinars, video tutorials, and a comprehensive knowledge base to assist with any questions or issues you might have. Perfect Audience - Conclusion and Recommendation
Final Assessment of Perfect Audience
Perfect Audience, now integrated into SharpSpring, is a potent digital advertising and remarketing platform that significantly enhances marketing automation capabilities. Here’s a detailed look at its benefits and who would most benefit from using it.
Key Features and Benefits
- Comprehensive Ad Management: Perfect Audience allows users to design ads, define audiences, set up campaigns, pick bid prices, and launch ads across millions of sites, including top ad networks like Facebook, Instagram, and over 200 other leading networks.
- Remarketing and Retargeting: It enables the retargeting of unknown web visitors and the reinforcement of branding to encourage leads to complete their purchase. This feature is crucial for capturing the 98% of website visitors who do not convert initially.
- Lookalike Audiences: Users can target prospects with similar attributes to their highest-value customers, increasing the likelihood of converting new leads.
- Lead Nurturing and Conversion: The platform supports top-of-the-funnel lead generation and middle-of-the-funnel conversion efforts, complementing SharpSpring’s core features for tracking, nurturing, and converting leads into sales.
- Unified Platform: With single sign-on and unified billing, users can manage all digital ads in one place, integrating seamlessly with SharpSpring’s marketing automation features like campaign assignment, dynamic lists, and end-to-end ROI reporting.
Who Would Benefit Most
Perfect Audience is particularly beneficial for:
- Marketing Agencies: Agencies can manage all their clients’ digital ads from a single interface, leveraging advanced ad functionality tied into marketing automation features. This integration makes it easier to fulfill client needs and optimize campaign performance.
- E-commerce and Online Businesses: These businesses can significantly benefit from retargeting and remarketing capabilities to convert more leads and increase customer lifetime value. The ability to upsell and cross-sell to existing customers is also a key advantage.
- B2B Marketers: By targeting lookalike audiences and retargeting web visitors, B2B marketers can generate high-quality leads and drive more relevant traffic to their websites.
Overall Recommendation
Perfect Audience is a valuable addition to any marketing strategy, especially for those already using SharpSpring. Its ability to reach beyond email and website traffic to reinforce branding and messaging across the web makes it an essential tool for maximizing ROI and improving campaign performance.
If you are looking to enhance your digital marketing efforts by targeting the right audiences, retargeting potential customers, and integrating your ad campaigns with marketing automation, Perfect Audience is a highly recommended solution. Its comprehensive features and seamless integration with SharpSpring make it a powerful tool for any marketer aiming to optimize their digital marketing strategies.