SEO Scout - Detailed Review
Marketing Tools
SEO Scout - Product Overview
SEO Scout is a comprehensive SEO analysis tool that helps users improve their website’s organic search traffic and overall online visibility. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
SEO Scout is primarily used to conduct in-depth SEO audits, optimize website content, and enhance technical SEO elements. It combines data from search consoles with its own SEO crawler to provide unique insights into improving organic search traffic.
Target Audience
SEO Scout is beneficial for a diverse range of users, including:
- Small to Medium-sized Businesses (SMBs): These businesses can benefit from comprehensive audits to improve their online visibility and attract more organic traffic.
- SEO Professionals and Agencies: These users can streamline their workflow by using SEO Scout to provide detailed audits and recommendations to clients.
- Bloggers and Content Creators: Individuals relying on organic search traffic can use SEO Scout to optimize their content and site structure for better search engine rankings.
- E-commerce Sites: These sites can benefit from SEO Scout’s ability to audit product descriptions, site architecture, and technical SEO elements.
Key Features
- In-depth SEO Analysis: SEO Scout performs technical SEO audits, identifying issues such as broken links, slow page load times, and security concerns. It also assesses content quality, user experience, and social media influence.
- Advanced SEO Testing Tools: Users can test changes to their site, including content, titles, and other elements, to analyze the impact of these changes.
- Automated Change Tracking: The tool monitors every change made on the site and reports on the impact, whether positive or negative.
- Unlimited Keyword Rank Tracking: SEO Scout tracks rankings for all keywords a site appears for, not just a selected few. It also analyzes Google SERP positions and provides insights into competitor keyword strategies.
- Content and Technical SEO Audits: It automatically compares content on every page to the actual keywords the site ranks for, highlighting opportunities to improve page titles, headings, and copy.
- Keyword Research and Optimization: The tool conducts comprehensive keyword research, identifies opportunities for ranking improvements, and suggests relevant keywords. It also helps prevent keyword cannibalization and ensures the site prioritizes the correct content to rank.
- User Experience Optimization: SEO Scout assesses mobile usability, site structure, and ease of navigation, providing recommendations for improvement.
- Content Optimization Tools: Features include tools for analyzing search volumes, word count recommendations, and an SEO content editor to help include necessary keywords and track their use.
By leveraging these features, SEO Scout helps users optimize their websites for better search engine rankings, improve user engagement, and increase organic traffic.
SEO Scout - User Interface and Experience
User-Friendly Interface
SEO Scout boasts a clear and intuitive interface that guides users through the process of optimizing their website’s SEO. The platform provides step-by-step instructions and detailed guides, ensuring that users can easily set up and use the tool without needing extensive technical knowledge.
Ease of Use
The tool is designed to be straightforward, allowing users to start with a free trial and quickly input their website URL to begin the analysis. This simplicity makes it easy for new users to get started, as they do not need to log in or have a ChatGPT Plus subscription.
Key Features Access
SEO Scout organizes its features in a logical and easy-to-access manner. Users can easily explore key functions such as keyword tracking, content optimization, and competitive analysis. The tool also offers custom reporting features, which help users track their progress and measure the success of their SEO strategy.
Actionable Insights
The platform provides actionable insights and recommendations that are easy to implement. For example, it suggests improvements for meta tags, headings, and internal linking structures, and it offers strategies for building quality backlinks. These suggestions are presented in a clear and actionable format, making it simple for users to enhance their website’s content and structure.
Regular Monitoring
SEO Scout allows users to regularly monitor their website’s performance through its dashboard. This feature enables users to track improvements and adjust their SEO strategies as needed, ensuring continuous optimization and improvement.
Custom Reporting
The tool generates detailed SEO reports, including keyword cluster reports, which help users track their progress and measure the effectiveness of their strategy. This reporting feature is user-friendly and provides valuable insights that are easy to interpret.
Overall, the user experience with SEO Scout is positive due to its intuitive interface, ease of use, and the provision of clear, actionable insights. This makes it an effective tool for anyone looking to improve their website’s SEO, regardless of their level of expertise.
SEO Scout - Key Features and Functionality
SEO Scout Overview
SEO Scout is a comprehensive SEO tool that leverages AI to improve the visibility and performance of websites in search engine results. Here are the main features and how they work:Keyword Analysis
SEO Scout specializes in identifying and analyzing keywords, including long-tail keywords, which are less competitive and more specific. This feature helps users discover keywords that are highly searched but have lower competition, providing a strategic advantage in their niche. For example, a health and wellness blogger can use SEO Scout to find long-tail keywords related to natural remedies, which can be integrated into their blog posts to improve rankings.Rank Tracking
This feature allows users to monitor the rankings of their targeted keywords over time. By tracking these rankings, users can assess the effectiveness of their SEO efforts and adjust their strategies accordingly. For instance, an online retailer can use SEO Scout to track the rankings of keywords related to their products, helping them understand which products are gaining more online visibility.Content Optimization
SEO Scout provides AI-driven suggestions to optimize existing web content for better SEO performance. The tool analyzes the content of service pages or blog posts and offers recommendations on how to enrich the content with relevant keywords and improve its structure. This helps in enhancing the overall SEO of the website, leading to better search engine rankings.Competitive Analysis
SEO Scout includes tools for competitive SEO analysis, allowing users to benchmark their performance against competitors. This feature helps in identifying gaps and opportunities by analyzing competitors’ keywords, backlinks, and content performance. Users can compare their content with that of their top competitors using the NLP topic and entity research tool.Keyword Grouping and Topic Clusters
The tool offers a keyword grouping feature that helps users start their topic clusters in their content strategy. This involves organizing related keywords into clusters, which can improve the coherence and relevance of the content, making it more appealing to search engines.Split Testing
SEO Scout allows users to split test their content to find the best-performing snippets. This can lead to up to 50% more clicks for the same positions, as it helps in identifying the most effective content variations.Real-Time Tracking and Alerts
The platform provides real-time tracking of ranking changes and alerts users to new opportunities to rank for more keywords. This dynamic tracking helps in keeping the SEO strategy up-to-date and responsive to changes in search engine rankings.User-Friendly Interface
SEO Scout is designed to be accessible for both beginners and seasoned SEO professionals. It offers a user-friendly interface and detailed guides, making it easy to use and understand, even for those new to SEO.Conclusion
In summary, SEO Scout integrates AI to offer a range of features that help in keyword analysis, rank tracking, content optimization, competitive analysis, and more. These features are designed to enhance the SEO performance of websites, drive more organic traffic, and provide actionable insights to improve online visibility. SEO Scout - Performance and Accuracy
Performance
SEO Scout is an AI-powered tool that offers a range of features to optimize web pages for better search engine visibility and user engagement. Here are some of its performance highlights:
- Keyword Extraction and Analysis: SEO Scout excels in identifying relevant keywords, categories, and tags from webpages, which is crucial for emphasizing core topics in SEO strategies.
- Content Optimization: The tool uses AI to analyze and suggest improvements to content, including title optimization, long-tail keyword coverage, and topic cluster creation. It can also identify and fix technical and content issues such as thin content, slow pages, and poor internal link structures.
- Competitor Analysis: SEO Scout allows users to compare their content with that of their top competitors using NLP topic and entity research tools. This helps in creating more comprehensive and relevant content.
- Ranking and Traffic Improvement: The tool tracks ranking changes, discovers opportunities to rank for more keywords, and helps in optimizing content to increase click-through rates and traffic.
Accuracy
The accuracy of SEO Scout is supported by several features:
- Detailed Analysis: SEO Scout provides detailed analysis of web content, identifies SEO gaps, and offers actionable recommendations for keywords, meta tags, and ideal audience engagement. This ensures that the insights provided are accurate and reliable.
- Data Quality: The tool can quickly filter certain types of keywords, including questions, high-volume striking distance keywords, and other types of keyword opportunities. This suggests a high level of data quality and accuracy in identifying keyword opportunities.
- Consistency: SEO Scout consistently delivers reliable results by analyzing competitor content, identifying missing entities, and suggesting improvements to enhance content quality and comprehensiveness.
Limitations and Areas for Improvement
While SEO Scout is highly effective, there are some areas to consider:
- Integration with Existing Tools: Users need to ensure that SEO Scout integrates well with their existing systems and workflows. This can sometimes be a challenge, especially if the user has a complex setup.
- Data Security and Privacy: As with any AI tool, there are concerns about data security and privacy. Users should verify that SEO Scout adheres to strict data security standards to protect their information.
- Content Quality and Authenticity: There might be concerns about the quality and authenticity of content generated or suggested by AI tools. Users should monitor the output to ensure it meets their standards.
User Experience
SEO Scout is designed to be user-friendly, making it accessible to users of all skill levels. It offers easy-to-understand insights and suggestions, along with available training resources and customer support options to help users get started quickly.
In summary, SEO Scout performs well in terms of keyword analysis, content optimization, and competitor analysis, with a strong focus on accuracy and reliability. However, users should be mindful of potential integration challenges and ensure the tool aligns with their data security and content quality standards.
SEO Scout - Pricing and Plans
SEO Scout Pricing Plans
SEO Scout offers a structured pricing plan to cater to various needs and budgets, particularly for those in the marketing and SEO fields. Here’s a breakdown of their plans and the features included in each:
Starter Plan
- Cost: $49 per month (or $490 per year).
- Reports: 10 reports per month, 20 reports per day.
- Keywords: 250 keywords per report.
- Sites: Track up to 3 sites.
- Google Accounts: 1 Google account.
- Tracked Keywords: Unlimited tracked keywords.
- Performance Tracking: Includes keyword performance, page performance, and keyword groups.
- Site Audits: 1,000 pages crawled per site audit.
- Other Features: Optimize 10 articles for better rankings, explore hundreds of keyword ideas, and spy on competitors’ rankings.
Business Plan
- Cost: $99 per month (or $990 per year).
- Reports: 30 reports per month, 100 reports per day.
- Keywords: 1,000 keywords per report.
- Sites: Track up to 10 sites.
- Google Accounts: 3 Google accounts.
- Tracked Keywords: Unlimited tracked keywords.
- Performance Tracking: Includes keyword performance, page performance, and keyword groups.
- Site Audits: 10,000 pages crawled per site audit.
- Other Features: Optimize 30 content pieces a month, get four times the keyword data compared to the Starter plan.
Agency Plan
- Cost: $199 per month (or $1,992 per year).
- Reports: 60 reports per month, 200 reports per day.
- Keywords: 2,000 keywords per report.
- Sites: Track up to 25 sites.
- Google Accounts: 10 Google accounts.
- Tracked Keywords: Unlimited tracked keywords.
- Performance Tracking: Includes keyword performance, page performance, and keyword groups.
- Site Audits: 500,000 pages crawled per site audit.
- Other Features: Optimize 60 content pieces a month, eight times the keyword data compared to the Starter plan, and advanced SEO testing tools including title and meta tests, multiple page tests, and the ability to test any element.
Free Options
- SEO Scout offers a 7-day free trial for all plans, allowing you to test the features before committing to a subscription.
- Additionally, they provide a free keyword research tool called Scout Suggest, which allows you to customize results by language and location and see various types of keyword suggestions.
SEO Scout - Integration and Compatibility
SEO Scout Overview
SEO Scout, as an advanced SEO analysis tool, offers several integration and compatibility features that make it versatile and useful for various marketing and SEO tasks.
Integration with Google Tools
One of the key integrations of SEO Scout is with Google’s tools. You can connect your Google Search Console to SEO Scout, allowing you to monitor which keywords are driving the most traffic to your site and optimize your content accordingly.
Google Analytics and Other Google Services
While the specific details on Google Analytics integration are not extensively outlined, the tool’s ability to draw insights from Google Search Console suggests it can work in conjunction with other Google services to provide comprehensive SEO data.
Content Management Systems (CMS) and Other Marketing Tools
SEO Scout does not have explicit API integration capabilities, which might limit its direct integration with certain CMS tools or other marketing technologies through APIs. However, it can still be used in conjunction with these tools by manually importing data or using the insights from SEO Scout to inform decisions made in other platforms.
Device Compatibility
There is no specific information available on the device compatibility of SEO Scout, but given its web-based nature, it is likely accessible from any device with a web browser, making it usable across various platforms such as desktops, laptops, and mobile devices.
Reporting and White-Labeling
SEO Scout provides a suite of reports, known as the Scout Reports, which include Website Health Audit, Keyword Research, Speed Check & Core Web Vitals Report, Current Keyword Rankings, and Backlink Toxicity Report. These reports can be used white-labeled, which is particularly useful for agencies looking to integrate SEO services into their client proposals or post-project processes.
Conclusion
In summary, while SEO Scout integrates well with Google’s tools and provides valuable SEO insights, its lack of API integration might limit its seamless integration with certain other marketing and CMS tools. However, its web-based accessibility ensures it can be used across various devices.
SEO Scout - Customer Support and Resources
Customer Support
- SEO Scout provides support through various channels, although the specific details on direct customer support contact methods (like phone or email) are not explicitly mentioned on the provided sources. However, users can expect support through the tool’s integrated features and resources.
- For technical issues or questions, users can likely rely on the tool’s built-in guides and FAQs, which offer detailed explanations of its features and usage.
Additional Resources
- Comprehensive Guides and Tutorials: SEO Scout offers step-by-step guides on how to use its features, including keyword analysis, rank tracking, and content optimization. These guides help users set up their projects, analyze their site’s SEO performance, and implement suggestions for improvement.
- FAQs: The tool has a section dedicated to frequently asked questions, addressing topics such as what makes SEO Scout unique, its suitability for beginners, and how it handles keyword tracking and competitor analysis.
- How-To Guides: SEO Scout provides several how-to guides on topics like fine-tuning content with missing long-tail keywords, content pruning, finding new SEO content opportunities, and optimizing content for topical relevance. These guides are designed to help users improve their SEO strategies.
- Blog and Articles: The website features a blog section with articles on various SEO-related topics, such as content brief templates, content brief generators, writing blog post outlines, and refreshing content to beat content decay. These resources help users stay updated with the latest SEO strategies and best practices.
- Free Trial and Demo: Users can start with a free trial to explore SEO Scout’s key features without a commitment. This allows them to familiarize themselves with the tool’s capabilities before deciding on a plan.
Overall, SEO Scout’s support and resources are geared towards helping users effectively use the tool to enhance their website’s SEO performance, whether they are beginners or seasoned SEO professionals.
SEO Scout - Pros and Cons
Advantages of SEO Scout
SEO Scout offers several significant advantages for those looking to enhance their SEO strategies:In-depth SEO Analysis
SEO Scout combines your search console data with its own SEO crawler to provide unique insights into improving your organic search traffic. This comprehensive analysis helps in identifying areas for improvement and optimizing your website effectively.Advanced SEO Testing Tools
The tool allows you to conduct split tests on various elements of your website, such as titles, meta tags, content, and design elements. This feature enables data-driven experiments to optimize your SEO strategies.Automated Change Tracking
SEO Scout monitors every change you make on your site and reports back on the impact, whether positive or negative. This feature helps in tracking the effectiveness of your SEO efforts in real-time.Unlimited Keyword Rank Tracking
The tool offers unlimited tracked keywords and keyword performance analysis, including Google SERP position analysis. This helps in gaining insights from every keyword your site appears for, not just a select few.Content and Technical SEO Audits
SEO Scout performs automatic content and technical SEO audits, highlighting opportunities to improve page titles, headings, and copy. It also helps in discovering keyword opportunities and optimizing your website for better search engine rankings.Practical Website Analysis and Competitor Research
The tool provides comprehensive website analysis and competitor research, which can enhance your business strategies by identifying gaps and opportunities in the market.Disadvantages of SEO Scout
While SEO Scout offers many benefits, there are also some drawbacks to consider:Learning Curve
Using SEO Scout requires time and effort to learn, as it involves understanding various features and how to apply them effectively. This can be a barrier for new users.Pricing
The tool is subscription-based, and the cost might be prohibitive for small businesses. The pricing plans, while offering different levels of service, may still be out of budget for some users.Data Accuracy
SEO Scout relies on third-party or external sources to acquire data, which can sometimes lead to inaccuracies. This reliance on external data sources is a potential drawback.Data Overload
The tool generates a significant amount of data, which can overwhelm some users. Managing and interpreting this data effectively requires some expertise.Limited Customer Support
Customer support is not available on weekends, and there is no email contact information provided, which can be inconvenient for users who need assistance outside of regular business hours. By weighing these advantages and disadvantages, you can make an informed decision about whether SEO Scout is the right tool for your SEO needs. SEO Scout - Comparison with Competitors
When comparing SEO Scout with other marketing tools in the AI-driven SEO category, several key features and alternatives stand out.
Unique Features of SEO Scout
- In-depth SEO Analysis: SEO Scout combines search console data with its own SEO crawler to provide detailed insights into improving organic search traffic. This comprehensive analysis helps in optimizing content and technical aspects of your website.
- Advanced SEO Testing Tools: It allows you to test changes on your site, such as content and titles, and analyze the impact of these changes. This feature is particularly useful for A/B testing and optimizing click-through rates.
- Automated Change Tracking: SEO Scout monitors every change on your site and reports on the impact, whether positive or negative. This helps in making data-driven decisions.
- Unlimited Keyword Rank Tracking: It offers insights from every keyword your site appears for, not just a selected few. This feature is invaluable for a thorough keyword strategy.
- Content and Technical SEO Audits: SEO Scout automatically compares your content with the keywords you rank for, highlighting opportunities to improve page titles, headings, and copy.
Potential Alternatives
Semrush
- Comprehensive Competitor Insights: Semrush offers five categories of competitor insights, including Domain Overview, Traffic Analytics, Organic Research, Keyword Gap, and Backlink Gap. It is highly interactive and adaptable to different competitor keywords or campaigns.
- SEO Writing Assistant: Semrush’s AI-powered writing assistant provides real-time feedback on content SEO potential and helps in refining and creating content.
- Pricing: Starts at $129.95 per month, which is comparable to SEO Scout but with different feature sets.
Ahrefs
- Backlink Analysis: Ahrefs is renowned for its detailed backlink insights, which can help in creating a vetted prospecting list and understanding competitor backlink strategies.
- Site Explorer: Allows you to check any URL’s top organic keywords and assess the highest-performing content based on backlinks.
- Pricing: Generally more expensive than SEO Scout, but offers unique backlink-focused features.
Clearscope
- Search Intent Analysis: Clearscope uses AI to uncover search intent by analyzing competitors’ content, revealing common themes and questions relevant to your target audience. It also provides a grading system to evaluate content match with search intent.
- Pricing: Starts at $170 per month, making it one of the more expensive options.
- Focus: More specialized in content optimization based on search intent rather than a broad SEO analysis like SEO Scout.
Key Differences
- Scope of Analysis: SEO Scout focuses on a broad range of SEO analysis, including technical and content audits, while tools like Semrush and Ahrefs offer more comprehensive competitor analysis and backlink insights.
- AI Integration: While SEO Scout uses AI for content and technical audits, tools like Clearscope and Semrush’s SEO Writing Assistant are more heavily focused on AI-driven content optimization.
- Pricing and Features: Each tool has a different pricing model and set of features, so the choice depends on what specific needs you have for your SEO strategy.
Conclusion
In summary, SEO Scout is a strong choice for those needing in-depth SEO analysis, automated change tracking, and unlimited keyword rank tracking. However, if you are looking for more specialized tools in competitor analysis, backlink strategies, or AI-driven content optimization, alternatives like Semrush, Ahrefs, or Clearscope might be more suitable.
SEO Scout - Frequently Asked Questions
Frequently Asked Questions about SEO Scout
What makes SEO Scout unique?
SEO Scout stands out due to its comprehensive SEO analysis capabilities, including real-time keyword tracking and AI-driven content optimization suggestions. These features help users optimize their content for better search engine rankings and stay updated with the latest SEO trends and algorithm changes.Can SEO Scout help with content strategy?
Yes, SEO Scout provides insights into trending topics and keywords, which helps users craft a content strategy that aligns with search engine algorithms. The tool offers keyword grouping and NLP topic entity research to support content strategy development.Is SEO Scout suitable for beginners?
Yes, SEO Scout is accessible for beginners due to its user-friendly interface and detailed guides. While it offers advanced features for seasoned SEO professionals, it is also easy to use for those new to SEO.How does SEO Scout handle keyword tracking?
SEO Scout offers dynamic keyword tracking, allowing users to monitor their rankings for targeted keywords and adjust their strategies accordingly. This feature includes unlimited tracked keywords and keyword performance tracking.Can I use SEO Scout for competitor analysis?
Yes, SEO Scout includes tools for competitive SEO analysis. Users can benchmark their performance against competitors, spy on competitors’ rankings, and compare their content with that of their top competitors using the NLP topic entity research tool.What are the pricing plans for SEO Scout?
SEO Scout offers several pricing plans:- Starter Plan: Ideal for independent SEOs and freelancers, priced at $47 per month (monthly billing) or $39.17 per month (annual billing). It includes features like optimizing 10 articles, exploring hundreds of keyword ideas, and spying on competitors’ rankings.
- Business Plan: Suitable for growing businesses, priced at $107 per month (monthly billing) or $89.17 per month (annual billing). It includes advanced keyword and competitive research reports, SEO testing features, and more.
- Agency Plan: Designed for large enterprises and agencies, priced at $217 per month (monthly billing) or $180.83 per month (annual billing). It includes extensive rank tracking, search performance tools, data migration, and API access.
Does SEO Scout offer a free trial?
Yes, SEO Scout provides a 7-day free trial for all its plans. This trial allows users to explore the tool’s features before committing to a subscription.How can SEO Scout help with content optimization?
SEO Scout helps users optimize their existing web content by providing suggestions on how to enrich the content with relevant keywords and improve the structure for better search engine rankings. It also allows users to optimize titles for better click-through rates and test different elements to improve performance.Can I use SEO Scout to track my SEO efforts?
Yes, SEO Scout includes tools for tracking SEO efforts, such as monitoring keyword rankings, page performance, and keyword groups. Users can also track ranking changes and discover opportunities to rank for more keywords.Is SEO Scout suitable for different types of users?
Yes, SEO Scout is suitable for various types of users, including small to medium business owners, SEO professionals and agencies, and content creators and bloggers. Each group can benefit from the tool’s features to enhance their online presence and optimize their content. SEO Scout - Conclusion and Recommendation
Final Assessment of SEO Scout
SEO Scout is a comprehensive and AI-powered SEO tool that offers a wide range of features to enhance a website’s visibility and organic search traffic. Here’s a detailed look at what it provides and who can benefit from it.
Key Features
- Keyword Analysis and Tracking: SEO Scout helps users identify long-tail keywords, track keyword rankings, and adjust strategies based on real-time data.
- Content Optimization: The tool provides AI-driven suggestions to improve existing web content, including enriching it with relevant keywords and optimizing the structure for better search engine rankings.
- Rank Tracking: Users can monitor the rankings of their keywords and see how their SEO efforts are performing over time.
- Competitive Analysis: SEO Scout allows users to benchmark their performance against competitors, providing valuable insights into market trends and competitor strategies.
- Site Audits: The tool conducts technical SEO audits, assessing elements such as metadata, mobile usability, and backlink profiles to identify areas for improvement.
Ideal Users
- Small to Medium Business Owners: These users can significantly benefit from SEO Scout by enhancing their online presence, driving more organic traffic, and competing more effectively with larger businesses.
- SEO Professionals and Agencies: SEO experts can use SEO Scout to streamline their workflow, provide detailed analysis and reports to clients, and stay updated with the latest SEO trends and algorithm changes.
- Content Creators and Bloggers: Individuals creating content online can use SEO Scout to optimize their articles and posts for better visibility, engagement, and reach in their respective niches.
Pricing Plans
SEO Scout offers flexible pricing plans to accommodate different needs and budgets:
- Starter Plan: Ideal for independent SEOs and freelancers, this plan includes features like optimizing articles, exploring keyword ideas, and spying on competitors’ rankings.
- Business Plan: Suitable for growing businesses, this plan includes advanced keyword and competitive research reports, SEO testing features, and more.
- Agency Plan: Designed for large enterprises and agencies, this plan offers extensive rank tracking, multiple page tests, data migration, and API access.
Recommendation
SEO Scout is highly recommended for anyone looking to improve their website’s SEO performance. Its user-friendly interface and detailed guides make it accessible for beginners, while its advanced features cater to seasoned SEO professionals. The tool’s ability to provide real-time keyword tracking, AI-driven content optimization suggestions, and comprehensive site audits makes it a valuable asset for any online business or content creator.
Trial and Accessibility
SEO Scout offers a 7-day free trial, allowing users to explore its features before committing to a subscription. This trial period is an excellent opportunity to experience the platform’s capabilities and determine which plan best suits your SEO needs.
In summary, SEO Scout is a powerful and versatile tool that can significantly enhance your website’s SEO performance, making it an excellent choice for small to medium business owners, SEO professionals, and content creators.