ThinkAnalytics - Detailed Review
Media Tools
ThinkAnalytics - Product Overview
ThinkAnalytics Overview
ThinkAnalytics is a leading company in the media and entertainment industry, specializing in AI-driven solutions for content discovery, viewer insights, and targeted advertising.Primary Function
ThinkAnalytics’ primary function is to help media and entertainment companies deliver personalized content experiences to their users. This is achieved through advanced AI and machine learning algorithms that analyze viewer behavior and preferences to provide highly relevant content recommendations and targeted advertising.Target Audience
The target audience for ThinkAnalytics includes video service providers, studios, broadcasters, and media companies. Their solutions are utilized by over 80 service providers, serving approximately 475 million subscribers in 47 languages. Notable clients include Liberty Global, Vodafone, Deutsche Telekom, DirecTV, HBO Max, and Sony Pictures Entertainment.Key Features
Content Discovery
ThinkAnalytics offers personalized content discovery through its Think360 platform. This platform provides real-time personalization at scale, boosting viewer engagement and reducing churn. It includes features such as metadata enrichment, viewer insight, A/B testing, and editorial and UX control.Viewer Insights
The company provides comprehensive viewer analytics, enabling clients to gain deep insights into audience behavior. This includes data on content intelligence, user experience effectiveness, and viewer engagement. These insights help clients optimize their content offerings and improve overall viewer satisfaction.Targeted Advertising
ThinkAnalytics’ ThinkAdvertising solution transforms first-party viewing data into real-time audience segments at scale. This allows for advanced addressability and hyper-targeted advertising across various media channels. The solution leverages real-time data and advanced AI models to create highly targeted and valuable audience segments, increasing advertising effectiveness.AI and Machine Learning
With over two decades of expertise in AI and machine learning, ThinkAnalytics utilizes proprietary algorithms to process billions of viewing behaviors. This includes the use of generative AI for channel creation and conversational voice and chatbot services for content discovery and audience engagement.Integration and Scalability
ThinkAnalytics’ solutions are integrated with other technologies, such as AWS Elemental MediaTailor, to streamline the process of curating and scheduling FAST (Free Ad-Supported Streaming TV) channels. This integration enables the creation of low-cost virtual live FAST channels with personalized ad insertion capabilities.Conclusion
In summary, ThinkAnalytics is a global leader in providing AI-driven solutions that enhance content discovery, viewer insights, and targeted advertising for the media and entertainment industry. Its advanced AI and machine learning capabilities make it a trusted partner for major media companies worldwide. ThinkAnalytics - User Interface and Experience
User Interface of ThinkAnalytics
The user interface of ThinkAnalytics, particularly in its media tools and AI-driven products, is crafted to be intuitive and user-friendly, ensuring high engagement and ease of use.ThinkEditorial
ThinkEditorial, for instance, provides an easy-to-use interface that allows editorial and marketing teams to create, modify, manage, and publish editorial and curated content carousels, campaigns, and lists. This interface is simple and intuitive, offering at-a-glance information about the status of active, expired, or pending campaigns and assets within them. Users can add new assets using a content source search and drag-and-drop feature, reorder assets, and configure campaigns for publication based on various criteria such as time zones, language, age, and specific customer segments.ThinkUX
ThinkUX is another key component that enhances the user experience. It is a unified engine that enables product, editorial, and marketing teams to quickly create, test, and deploy recommendation use cases and user experiences. This tool allows non-technical users to make dynamic changes without needing IT support, enabling them to combine different recommendation types, manage campaigns, and adjust search results all from a user-friendly interface. The rapid prototyping feature allows users to see the results of new use cases or changes within seconds and measure them through A/B testing.Content Intelligence
The Content Intelligence feature also boasts an intuitive user interface that makes it easy for editorial teams to manage content catalogs and add content to curated lists. This interface is designed to be straightforward, helping teams to efficiently manage and promote their content.Overall Experience
The overall user experience with ThinkAnalytics is focused on simplicity and efficiency. The tools are designed to be accessible to a wide range of users, including those without technical backgrounds. This is achieved through features like drag-and-drop functionality, at-a-glance information, and the ability to make changes and see results quickly. The emphasis is on facilitating the creation, management, and deployment of content and recommendation strategies without the need for extensive technical support, making it highly engaging and effective for its users. ThinkAnalytics - Key Features and Functionality
ThinkAnalytics Overview
ThinkAnalytics, a leader in AI-driven media tools, offers several key features and functionalities that enhance user engagement, content discovery, and advertising efficiency. Here are the main features and how they work:Personalized Content Recommendations
ThinkAnalytics’ flagship product, Think360, uses AI and machine learning to provide personalized content recommendations. This platform analyzes user behavior, preferences, and viewing habits to suggest content that is most likely to engage each individual user. By leveraging large-language models (LLMs) and enriched metadata, Think360 creates unique and natural-feeling recommendations, increasing viewing time and user satisfaction.AI-Powered Content Discovery
The Think360 platform integrates AI to automate content tagging, making it more searchable and easily curated. This automation, combined with over 40,000 metadata video tags, enhances the discoverability of content across various platforms, including live TV, VOD, catch-up, FAST, and OTT services. This results in a significant increase in viewing time per subscriber and the number of channels watched.Generative AI Capabilities
ThinkAnalytics has integrated generative AI capabilities into Think360 using Amazon Bedrock. This integration allows for more varied and personalized responses by adjusting parameters like Temperature and Top P. The use of models such as Amazon Titan and Anthropic Claude enables industry-leading text-generation capabilities, enhancing the personalization of recommendations and other interactions.Contextual Advertising
ThinkAnalytics’ ThinkContextualAI solution offers advanced contextual targeting for advertisers. This system uses a proprietary ontology of over 40,000 metadata tags to decode what content is about and why it resonates with viewers. This allows for more relevant ad placement without invasive tracking, benefiting both viewer engagement and campaign performance.FAST Channel Scheduling and Monetization
ThinkFAST, an AI-powered content scheduling solution, streamlines the process of curating and scheduling Free Ad-Supported Streaming TV (FAST) channels. Integrated with AWS Elemental MediaTailor, ThinkFAST reduces the time to market for launching FAST channels and enables seamless server-side ad insertions, optimizing ad revenue and audience engagement.Voice Search and Conversational Interfaces
ThinkAnalytics uses Amazon Lex to provide a conversational interface for its platform. This serverless AI-powered chatbot supports both text and voice input, making it easier for users to find content through voice search. This feature enhances user engagement by providing a more intuitive and accessible way to discover content.Data Insights and Analytics
The ThinkInsight dashboard provides operational teams with actionable insights into viewer behavior and content performance. This helps in better analyzing the business, improving the customer experience, and making informed decisions about content curation and advertising strategies.Cross-Channel Engagement
ThinkAnalytics’ solutions extend personalization across multiple channels, including satellite and OTT platforms. This ensures that consumers receive the right message at the right time, leading to substantial lifts in engagement and advertising revenues compared to generic, non-targeted messaging.Conclusion
By integrating these features, ThinkAnalytics enhances user engagement, increases viewing time, and boosts advertising revenues, making it a comprehensive solution for media companies looking to optimize their content discovery and viewer interaction strategies. ThinkAnalytics - Performance and Accuracy
Evaluating the Performance and Accuracy of ThinkAnalytics
Evaluating the performance and accuracy of ThinkAnalytics in the Media Tools AI-driven product category reveals several key strengths and some areas for consideration.
Performance
ThinkAnalytics is renowned for its high-performance AI solutions, particularly in content discovery and targeted advertising. Here are some highlights:
Content Discovery
ThinkAnalytics’ AI content discovery solution delivers over 8 billion recommendations per day, supporting super-aggregation across live, VOD, catchup, FAST, and OTT services. This results in a significant increase in user viewing time, with a reported 60% increase in viewing time per subscriber and a 35% increase in the number of channels watched.
Personalization
The platform uses AI, deep learning, and enriched metadata to personalize each user’s experience, which improves subscriber engagement and reduces churn. This personalization is supported by advanced machine learning algorithms that process billions of viewing behaviors.
Real-Time Adjustments
The Think360 suite allows operators to run A/B tests, make real-time adjustments, and implement new strategies without the need for expensive development. This flexibility enables data-driven decisions to optimize streaming services and enhance user experiences.
Accuracy
The accuracy of ThinkAnalytics’ solutions is backed by several factors:
Advanced AI Models
ThinkAnalytics employs proprietary advanced AI and machine learning algorithms to process real-time viewership data. This ensures that the audience data is accurate and up-to-date, reflecting real-time viewership behaviors and predicting intentions to purchase.
Large Data Set
With a data set of over 470 million real-time viewers across 47 languages, ThinkAnalytics has an unrivaled data advantage. This extensive data set allows for highly targeted and accurate audience segments.
Emmy Award-Winning Technology
The company’s proprietary machine learning and AI technology has been recognized with Emmy awards, indicating a high level of accuracy and effectiveness in content discovery, navigation, search, and personalization.
Limitations and Areas for Improvement
While ThinkAnalytics’ solutions are highly regarded, there are a few areas to consider:
Data Privacy and Compliance
Although ThinkAnalytics streamlines data processing and ensures compliance with identity and privacy regulations, managing large amounts of user data can be challenging. Ensuring continuous compliance with evolving regulations is crucial.
Integration Complexity
Integrating advanced AI solutions like ThinkAnalytics’ Think360 suite into existing platforms might require significant technical resources and expertise. This could be a barrier for some service providers, especially those with less advanced technical capabilities.
Continuous Innovation
The media and entertainment industry is highly competitive and dynamic. To maintain its edge, ThinkAnalytics must continue to innovate, particularly in areas like generative AI (GenAI) and conversational voice technologies, as highlighted in their recent initiatives.
In summary, ThinkAnalytics demonstrates strong performance and accuracy in AI-driven content discovery and targeted advertising, supported by advanced AI models, a large data set, and Emmy award-winning technology. However, it is important to address potential challenges related to data privacy, integration complexity, and the need for ongoing innovation.
ThinkAnalytics - Pricing and Plans
Pricing Structure
Based on the available information, the pricing structure and plans for ThinkAnalytics, particularly in the context of their media tools and AI-driven products, are not explicitly outlined on their website or in the provided sources.Integration and Services
ThinkAnalytics offers advanced AI-based content discovery, viewer analytics, and targeted advertising solutions. Their Think360 platform integrates with services like Amazon Personalize to provide personalized recommendation solutions and intelligent user segmentation.Deployment Options
The ThinkAnalytics Think360 platform can be deployed either in a provider’s AWS instance or as a fully managed ThinkAnalytics SaaS service. However, specific pricing details for these deployment options are not provided.Customer Base and Scope
ThinkAnalytics serves a large number of service providers, including video service providers, studios, broadcasters, and media companies, with their solutions delivering content discovery and viewer insights to over 85 service providers and approximately 475 million subscribers. However, this does not include specific pricing information.Contact for Pricing
For detailed pricing and to discuss specific needs, potential customers are advised to contact ThinkAnalytics directly through their sales department (sales@thinkanalytics.com) or connect with their AWS account representative if they are using AWS services.Summary
In summary, while ThinkAnalytics provides comprehensive AI-driven media tools, the specific pricing tiers, features, and any free options are not publicly available. To get accurate and detailed pricing information, it is necessary to contact ThinkAnalytics directly. ThinkAnalytics - Integration and Compatibility
Integration with AWS Services
ThinkAnalytics’ Think360 platform is deeply integrated with several AWS services. It utilizes Amazon Personalize for building and deploying personalized recommendations and intelligent user segmentation using machine learning. Other AWS services included are Amazon EC2, Amazon RDS, AWS Lambda, Amazon Simple Storage Service (S3), S3 Glacier, Amazon VPC, Amazon Elastic Block Store (EBS), Amazon CloudWatch, AWS CloudTrail, Amazon Route 53, and AWS Fargate.
This integration allows for scalable, cost-effective, and highly performant solutions. For instance, Amazon Elastic Load Balancing (ELB) ensures high availability and automatic scaling across multiple Availability Zones, while Amazon Elastic Block Store (EBS) provides high-performance storage scalability. AWS Lambda offers cost-optimized serverless compute services, simplifying management and ensuring consistent performance and scalability.
Compatibility Across Devices and Platforms
The ThinkAnalytics platform is designed to be highly versatile and compatible across various devices and platforms. It supports personalized content recommendations on multiple screens, including TV, online, and mobile devices. This ensures that users can easily find content based on their previous viewing behavior, preferences, and other data-driven insights, regardless of the device they use.
Real-Time Content Discovery and Engagement
The Think360 Content Discovery Platform integrates with other tools to provide real-time content discovery and viewer engagement. For example, the platform helps subscribers discover content based on genres, language, and even cast preferences, all derived from their last visit to the platform. This real-time capability enhances viewer engagement and satisfaction.
Partnership with TMT Insights
ThinkAnalytics has also partnered with TMT Insights to enhance content discovery, optimize content delivery, and provide end-to-end supply chain transparency. The integration of Think360 with TMT Insights’ Polaris platform offers a comprehensive “single pane of glass” view, integrating seamlessly with ThinkAnalytics and third-party technologies. This partnership simplifies the user experience and provides operational users with actionable data insights and granular control over both manual and automated tasks.
Deployment Flexibility
The ThinkAnalytics Think360 platform is available in the AWS Marketplace and can be deployed either in a provider’s AWS instance or as a fully managed ThinkAnalytics SaaS service. This flexibility allows media and entertainment companies to choose the deployment method that best suits their needs and infrastructure.
In summary, ThinkAnalytics’ integration with AWS services and other platforms ensures a highly scalable, cost-effective, and performant solution for personalized content discovery and viewer engagement across various devices and platforms.
ThinkAnalytics - Customer Support and Resources
Customer Support
ThinkAnalytics, as a specialized partner in the media and entertainment sector, likely provides comprehensive support to its clients. Although the exact details of their customer support are not explicitly mentioned, it is reasonable to assume that they offer:
- Dedicated Support Teams: Given their partnership with AWS and their expertise in AI and machine learning, ThinkAnalytics probably has a team of experts who can assist with implementation, troubleshooting, and ongoing support.
- Consulting Services: The company has AWS Certified consultants with expertise in Amazon Personalize, indicating they can provide high standards of customer deployment support.
Additional Resources
- Documentation and Training: While not explicitly stated, companies of this caliber often provide extensive documentation, training resources, and possibly workshops or webinars to help clients get the most out of their products.
- Integration Support: ThinkAnalytics integrates its platform with various AWS services, suggesting they would offer support for these integrations to ensure smooth deployment and operation.
- Marketing and Campaign Tools: The platform includes tools for creating personalized campaigns across different marketing channels, which may come with additional resources such as campaign management and marketing automation tools.
Availability and Contact
For more detailed information on customer support and resources, potential clients can contact ThinkAnalytics directly through their sales email (sales@thinkanalytics.com) or connect with their AWS account representative.
Given the lack of specific details on customer support options in the available sources, it is best to contact ThinkAnalytics directly for a comprehensive overview of their support and resource offerings.
ThinkAnalytics - Pros and Cons
Advantages of ThinkAnalytics
ThinkAnalytics offers several significant advantages in the media tools AI-driven product category:Personalized Content Discovery
ThinkAnalytics excels in increasing content engagement through deep personalization. It reduces churn and drives higher audience value, with a reported 90% increase in engagement for its clients.Advanced AI and Machine Learning
With over two decades of leadership in Generative AI and machine learning, ThinkAnalytics provides unparalleled expertise. This includes pioneering GenAI-powered conversational voice and chatbot solutions for content discovery and audience engagement.Viewer Insights and Optimization
The platform harnesses viewer data insights to fuel content and audience intelligence. This results in significant increases in Video on Demand consumption (100% increase) and time spent watching (35% increase).Targeted Advertising
ThinkAnalytics transforms first-party data into real-time audience segments at scale, enhancing advertising effectiveness by up to 10 times. It also provides advanced addressability and household composition insights.Global Scale and Reliability
The company serves over 85 service providers, reaching approximately 475 million subscribers in 47 languages, with 8 billion recommendations per day. This scale ensures reliable and consistent performance without any downtime.Client Satisfaction and Recognition
ThinkAnalytics has received positive feedback from clients such as Sky México and Tata Play, and has won prestigious awards, including an Emmy for its services to personalized recommendations.Disadvantages of ThinkAnalytics
While ThinkAnalytics offers numerous benefits, there are some potential drawbacks and considerations:Data Quality Issues
Like any AI analytics tool, the effectiveness of ThinkAnalytics depends on the quality of the data fed into the system. Poor or incomplete data can lead to unreliable insights, which is a common challenge in AI-driven analytics.Need for Human Interpretation
While the platform automates many tasks, human interpretation is still necessary to ensure that the AI-generated insights make sense within the context of the client’s goals. This requires ongoing critical evaluation of the data.Initial Adoption Challenges
As pioneers in their field, ThinkAnalytics faced challenges in the early years, such as convincing clients of the benefits of their innovative technology. This historical context suggests that new clients might need thorough demonstrations and proof of concepts to fully appreciate the value.High Upfront Costs and Infrastructure
Implementing advanced analytics solutions like those offered by ThinkAnalytics can come with high upfront costs and the need for highly skilled personnel to deploy and maintain the infrastructure. In summary, ThinkAnalytics offers significant advantages in personalized content discovery, advanced AI capabilities, and targeted advertising, but it also requires careful management of data quality and human oversight to maximize its benefits. ThinkAnalytics - Comparison with Competitors
Unique Features of ThinkAnalytics
- Scale and Reach: ThinkAnalytics is a global leader, serving over 85 service providers and approximately 475 million subscribers in 47 languages, generating 8 billion recommendations per day. This scale is unparalleled in the industry.
- Advanced AI and Machine Learning: With over two decades of expertise in AI and machine learning, ThinkAnalytics offers advanced solutions such as its Think360 platform, which includes personalized content discovery, viewer insights, and targeted advertising. The company is also pioneering the use of generative AI for content scheduling and audience engagement.
- Comprehensive Platform: ThinkAnalytics’ platform integrates intelligent search with comprehensive media content recommendations across multiple platforms, including set-top boxes, web, IPTV, tablets, and mobile devices. This holistic approach enhances content engagement, reduces churn, and increases audience value.
Competitors and Alternatives
ContentGems
- ContentGems is a significant competitor, also operating in the Software, Internet & Computer Services industry. While it competes with ThinkAnalytics, it generates less revenue. ContentGems focuses on content discovery and aggregation but lacks the extensive AI and machine learning capabilities of ThinkAnalytics.
ContentWise
- ContentWise offers personalized content recommendations and analytics, similar to ThinkAnalytics. However, it may not match the scale and global reach of ThinkAnalytics. ContentWise is known for its user-friendly interface and real-time analytics, but its capabilities are more focused on specific content platforms rather than the broad spectrum covered by ThinkAnalytics.
Kaltura
- Kaltura provides a range of video solutions, including content management, monetization, and analytics. While it offers some AI-driven features, it is more diversified across different video services and may not be as specialized in AI-based content discovery and viewer analytics as ThinkAnalytics.
Jinni
- Jinni is another competitor that offers content recommendation engines, but it has been less prominent in recent years compared to ThinkAnalytics. Jinni’s focus is on natural language processing to enhance content discovery, but it lacks the extensive AI and machine learning advancements seen in ThinkAnalytics.
Other Notable Alternatives
Haivision
- Haivision specializes in video streaming and content delivery solutions. While it offers some analytics and content management tools, it is more focused on the technical aspects of video delivery rather than AI-driven content discovery and viewer insights.
SmartStory Technologies
- SmartStory Technologies provides AI-driven content creation and analytics, but its focus is more on the creation side rather than the comprehensive viewer analytics and content discovery offered by ThinkAnalytics.
Conclusion
ThinkAnalytics stands out due to its extensive experience in AI and machine learning, its global reach, and the comprehensive nature of its platform. While competitors like ContentGems, ContentWise, Kaltura, and Jinni offer similar services, they do not match the scale, advanced AI capabilities, and the breadth of features provided by ThinkAnalytics. If you are looking for a solution that combines advanced AI, personalized content discovery, and extensive viewer insights, ThinkAnalytics is a strong contender in the market. ThinkAnalytics - Frequently Asked Questions
Here are some frequently asked questions about ThinkAnalytics, along with detailed responses:
What is ThinkAnalytics and what does it specialize in?
ThinkAnalytics is a global leader in AI and data-driven solutions, specializing in personalized content discovery, viewer insights, and targeted advertising within the media and entertainment industry. They provide services to sectors such as streaming services, broadcast television, and digital media platforms.
Where is ThinkAnalytics headquartered?
ThinkAnalytics is headquartered at Parkview House, 6 Woodside Place, Glasgow, Scotland, G3 7QF, United Kingdom.
What are the key services offered by ThinkAnalytics?
ThinkAnalytics offers several key services:
- Content Discovery: Enhances content engagement through deeper personalization, reducing churn and driving higher audience value.
- Viewer Insights: Optimizes content and audience intelligence using viewer data insights and A/B testing.
- Targeted Advertising: Transforms first-party data into real-time audiences at scale with advanced addressability.
How does ThinkAnalytics improve content engagement?
ThinkAnalytics improves content engagement by increasing personalization, which can lead to a 90% increase in engagement. Their solutions also help in reducing churn and driving higher audience value through advanced AI and machine learning techniques.
What is ThinkContextualAI and how does it work?
ThinkContextualAI is a contextual advertising solution launched by ThinkAnalytics. It leverages a proprietary ontology of over 40,000 metadata tags to decode what content is about and why it resonates with individual viewers. This allows CTV advertisers to engage with audiences without invasive tracking, mapping content signals like genre and sub-genre to a known ontology for precise ad placements.
How does ThinkAnalytics support FAST (Free Ad-Supported Streaming) channels?
ThinkAnalytics provides FAST Professional Services that help in the rapid optimization and creation of FAST channels. Their solution integrates AI-powered intelligent scheduling, streamlining the process to increase audience engagement and reduce churn. They also work with AWS Elemental MediaTailor to create low-cost virtual live FAST channels with personalized ad-insertion capabilities.
What is the role of metadata in ThinkAnalytics’ services?
ThinkAnalytics’ Content Metadata Services analyze and optimize metadata to improve content discovery features and other data-driven organizational needs. They standardize data across the organization, optimize data-driven decision-making, and drive engagement through optimized content search and personalization features.
How does ThinkAnalytics integrate with other platforms and technologies?
ThinkAnalytics integrates its solutions with various platforms, such as AWS Elemental MediaTailor for creating and managing FAST channels, and Amazon Personalize for technical integration and optimized launch of recommendation services. They also integrate their AI into search, voice search, and personalized recommendations across platforms like DISH, Sling TV, and DISH Anywhere.
What kind of impact can ThinkAnalytics have on advertising effectiveness?
ThinkAnalytics can significantly enhance advertising effectiveness, with a reported 10X increase in advertising effectiveness through their targeted advertising solutions. Their advanced AI and machine learning capabilities help in transforming first-party data into real-time audiences at scale.
Who are some of the notable clients of ThinkAnalytics?
ThinkAnalytics works with several leading media and entertainment companies, including DISH Network, which has selected the Think360 content discovery platform and ThinkContentExplorer to optimize its editorial operations and boost viewer engagement.
What kind of data and recommendations does ThinkAnalytics handle?
ThinkAnalytics handles over 475 million real-time viewer data points and generates 8 billion recommendations per day. Their solutions are backed by over two decades of expertise in Generative AI and machine learning.
ThinkAnalytics - Conclusion and Recommendation
Final Assessment of ThinkAnalytics
ThinkAnalytics stands out as a leading provider in the Media Tools AI-driven product category, particularly in the areas of content discovery, viewer insights, and targeted advertising. Here’s a detailed look at what they offer and who would benefit most from their services.Key Features and Benefits
- Advanced AI and Machine Learning: ThinkAnalytics utilizes proprietary AI and machine learning algorithms to process billions of viewing behaviors, transforming them into actionable audiences and affinity categories, as well as household composition data.
- Large-Scale Data Processing: With the world’s largest data set of over 470 million real-time viewers and 20 years of experience across 47 languages, ThinkAnalytics offers unmatched machine learning capabilities and global viewership insights.
- Hyper-Targeted Advertising: ThinkAdvertising, a part of the Think360 suite, enables hyper-targeted segmentation by blending comprehensive, dynamic first-party behavioral data with enriched metadata. This makes it highly attractive for advertisers seeking to reach highly segmented audience niches.
- Cross-Media Audience Segments: The platform allows for the creation of audience segments that span multiple platforms, facilitating effective targeting across various media channels. It also supports the Internet Advertising Bureau (IAB) taxonomy, making cross-media campaigns easier to manage.
- Real-Time Processing and Predictive Analytics: ThinkAdvertising operates on real-time data, providing up-to-date and accurate audience insights that reflect real-time viewership behaviors and predict purchase intent.
- Compliance and Efficiency: The platform streamlines data processing and management, ensuring compliance with identity and privacy regulations in a post-cookie, regulated environment.
Who Would Benefit Most
ThinkAnalytics is particularly beneficial for several types of organizations:- Video Service Providers: Companies like Liberty Global, Vodafone, Deutsche Telekom, and DirecTV can leverage ThinkAnalytics to deliver personalized content discovery, enhance viewer engagement, and optimize their ad inventory.
- Broadcasters and Media Companies: Broadcasters and media companies, such as Sony Pictures Entertainment, Bell Media, and BritBox International, can use ThinkAnalytics to gain deep insights into viewer behavior and create highly targeted advertising campaigns.
- Advertisers: Advertisers looking to reach specific audience segments with high precision will find ThinkAdvertising invaluable. The platform’s ability to predict purchase intent and create dynamic audience segments makes it a powerful tool for running impactful ad campaigns.