Turtl - Detailed Review

Media Tools

Turtl - Detailed Review Contents

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Turtl - Product Overview

Primary Function

Turtl is the first and only Revenue Content™ Platform, aimed at helping B2B marketers convert their content into revenue. It bridges the gap between content creation and revenue generation by providing tools to create, personalize, and analyze content effectively.

Target Audience

Turtl is primarily targeted at B2B marketers and businesses looking to optimize their content marketing strategies. It is trusted by hundreds of companies worldwide, including notable names like Cisco, Informa Connect, and Veeva.

Key Features

Content Creation

Turtl allows users to quickly and easily create over 50 types of content across the buyer journey using a drag-and-drop editor and ready-made branded templates. This includes interactive formats such as video, audio, immersive charts, and animations, all without the need for design or coding skills.

Hyper-Personalization

The platform features a patented Personalization Engine that enables deep personalization at scale. Users can integrate customer databases via APIs and use configurable personalization tokens for rapid customizations.

Automated Insights and Analytics

Turtl provides detailed insights through dashboards and reports, analyzing a wealth of audience data across billions of data points. It also offers content benchmarks to compare performance against industry peers. The analytics help in identifying what content is driving revenue and in making evidence-based recommendations to improve performance.

Multi-Channel Distribution

Content can be published to any channel with auto-generated social cards, GIFs, and embed codes. The platform supports multi-language translation options across 20 languages and includes flexible gating options with third-party forms like Hubspot and Pardot.

Engagement and Conversion

Turtl’s content format, known as Turtl Docs, is scientifically proven to increase audience engagement by up to 10 times. These docs are built on the psychology of how minds focus, process, and retain information, and they support personalization at scale with dynamic layouts.

Integration and Automation

The platform integrates with CRMs to manage and score leads with precision and trigger pre-designed content workflows. This automation helps in optimizing the entire content journey and improving funnel conversions. Overall, Turtl is a comprehensive tool that helps B2B marketers create effective content, personalize it at scale, and measure its impact on revenue, making it an invaluable asset for any marketing team.

Turtl - User Interface and Experience

User-Friendly Interface

Turtl offers an intuitive interface that allows users to create visually stunning and interactive documents without requiring specialized design skills. The platform is designed to be easy to use, enabling users to craft compelling content quickly and efficiently.

Interactive Elements

Turtl Docs support a variety of interactive elements such as embedded multimedia, interactive charts, animations, video, and audio. These features help in creating engaging content that captivates audiences and drives higher engagement rates compared to traditional formats like PDFs and webpages.

AI-Driven Features

The platform has recently introduced AI tools that streamline the content creation process. These tools include AI-driven layout and media generation, which ensure that the visuals and design elements align with the brand’s identity, maintaining a cohesive document appearance. Additionally, AI capabilities allow users to convert PDFs into interactive documents and translate content into multiple languages while retaining the original design and layout.

Personalization and Customization

Turtl’s AI tools also support personalization, enabling users to adjust content based on specific elements such as names, industries, and subjects. This feature helps in increasing relevance and engagement for different audiences. Users can also utilize customizable templates to fit their specific needs.

Real-Time Analytics

The platform provides real-time analytics, allowing users to track reader behavior, engagement levels, popular sections, and conversion metrics. This data helps in refining content strategies effectively, ensuring that the content resonates well with the audience.

Security

Turtl prioritizes security, offering end-to-end encryption and access controls to safeguard sensitive information. This ensures that user data is protected and secure, which is crucial for businesses handling confidential content.

Overall User Experience

The overall user experience is enhanced by Turtl’s focus on engagement and ease of use. Users can produce high-quality, interactive documents at scale without needing extensive design or coding skills. The platform’s ability to support multimedia content experiences and provide real-time insights into reader engagement makes it a valuable tool for B2B marketers and other professionals looking to create impactful content.

In summary, Turtl’s user interface is designed to be intuitive, engaging, and secure, making it an effective tool for creating and sharing interactive content.

Turtl - Key Features and Functionality

Turtl: AI-Driven Content Creation Features

AI-Driven Content Conversion

Turtl’s AI tools allow users to convert PDFs into interactive, on-brand documents. This is achieved through a simple drag-and-drop process, where the AI automatically designs and lays out the content, ensuring it remains consistent with the user’s brand guidelines.

Translation and Localization

The AI features include a scalable translation capability that can convert content into multiple languages while maintaining the original design and layout. This facilitates global communication by adapting content to various languages without compromising on tone or design.

AI-Driven Layout and Media Generation

Turtl’s AI generates or selects visuals that align with a brand’s identity, ensuring consistency across all documents. This feature automates the process of selecting media, such as images, to match the brand’s aesthetic, thereby maintaining a cohesive document appearance.

Personalization

The AI tools enable personalization by adjusting content based on specific elements like names, industries, and subjects. This personalization increases the relevance and engagement of the content for different audiences, allowing teams to craft narratives that connect well with their readers.

Interactive and Mobile-Friendly Documents

Turtl Docs, the format used by the platform, are fully responsive and optimized for mobile, tablet, and desktop devices. This ensures that readers can engage with the content seamlessly across different platforms. The documents are also interactive, which can increase reader engagement up to ten times more than traditional PDF formats.

Analytics and Performance Tracking

Turtl provides in-depth analytics that allow users to track the performance of their content. This includes metrics such as reads, sign-ups, click-through rates, bounce rates, shares, interactions, and average read times. These insights help users understand which parts of their content are performing best and make data-driven decisions to improve engagement.

Integration with CRM and Marketing Automation Systems

Turtl integrates with leading CRM and marketing automation systems like HubSpot, Salesforce, Marketo, and Pardot. These integrations enable users to track how leads and contacts interact with their documents, automate workflows, and capture leads via branded forms.

Offline Accessibility

Turtl Docs can be viewed offline, ensuring that readers can access the content even without an internet connection. This feature is particularly useful for content that needs to be accessible in various environments.

Editor 2.0

Turtl’s Editor 2.0 simplifies the content creation process with an intuitive drag-and-drop interface. It allows users to create and manage content without needing design expertise, ensuring pixel-perfect content across all devices and maintaining brand consistency. The editor also supports independent mobile title page design and faster content updates.

Content AI Beta

The Turtl Content AI beta offers advanced features such as automated layout design, generative media, and translations at scale. It analyzes pre-approved brand layouts and media to generate new on-brand content. The AI also detects personalizable elements in the content, making it ready for personalization at scale. This beta is currently being tested and is expected to roll out in Q1 and Q2 2025. These features collectively enable businesses to produce high-quality, interactive, and personalized content efficiently, while maintaining brand consistency and enhancing reader engagement.

Turtl - Performance and Accuracy

Performance

Turtl is designed to enhance content creation, personalization, and analytics, which are crucial for engaging audiences and driving business results.

Content Creation

Turtl allows users to create interactive content such as whitepapers, newsletters, and sales proposals, incorporating elements like live charts, videos, audio, and real-time polls. This interactive approach helps in engaging readers for longer periods, which is a significant performance metric.

Personalization

The platform offers a Personalization Engine that speeds up and scales the personalization process. This feature enables users to personalize content for known accounts or contacts, which can significantly improve engagement and conversion rates.

Analytics and Optimization

Turtl provides comprehensive analytics dashboards that offer insights into content performance, including metrics such as bounce rates, read times, interaction rates, and conversion rates. These analytics help users identify areas for improvement and optimize their content strategy over time.

Accuracy

Accuracy in Turtl is largely tied to the precision of its analytics and the reliability of its content creation tools.

Analytics Accuracy

Turtl’s analytics dashboards provide detailed and accurate insights into how content is performing. The data includes specific metrics like page performance, interaction performance, and reader engagement, which are essential for making informed decisions. The ability to benchmark performance against internal, industry, or global standards adds another layer of accuracy to the analytics.

Content Accuracy

The platform ensures that content is consistent in terms of branding, with features like the Brand Theme that locks in colors, logos, fonts, and styles. This consistency helps in maintaining the accuracy and professionalism of the content. Additionally, the content score tool helps in optimizing content for engagement before publishing, which can improve the overall accuracy and quality of the content.

Limitations and Areas for Improvement

While Turtl offers a range of powerful features, there are some limitations and areas where it could be improved:

Feature Accessibility

Some advanced features, such as the Personalization Engine and Benchmark Dashboard, are only available on Professional or Unlimited plans. This could limit the functionality for users on lower-tier plans.

Integration Requirements

For full functionality, especially with lead capture forms and analytics integration, users need to integrate Turtl with other platforms like Hubspot or Marketo. While these integrations are available, they may require additional setup and technical support.

User Learning Curve

While Turtl provides a range of tools and features, mastering them could take time. New users might need to invest time in learning how to use the platform effectively, especially when it comes to advanced analytics and personalization features. In summary, Turtl performs well in terms of content creation, personalization, and analytics, with a strong focus on engagement and factual accuracy. However, there are some limitations related to feature accessibility and the need for integrations, as well as a potential learning curve for new users.

Turtl - Pricing and Plans

Understanding the Pricing Structure of Turtl

Pricing Tiers

Turtl offers several pricing tiers, each with distinct features and costs:

Starter

Cost: $5,880 per year
Features: This is the entry-level plan, but specific features are not detailed in the sources provided.

Pro

Cost: $13,860 per year
Features: Similar to the Starter plan, specific features are not explicitly listed, but it is implied to offer more capabilities than the Starter plan.

Premium

Cost: $22,200 per year
Features: Again, specific features are not detailed, but it is the highest priced standard plan, suggesting it includes the most extensive set of features.

Enterprise

Cost: Custom pricing
Features: This plan is tailored for larger or more specific needs and requires a direct consultation with Turtl to determine the exact cost and features.

Billing and Active Docs

Turtl’s pricing is based on the number of “active Docs,” which are documents that have been read. A document is marked as active when it gets a read and becomes inactive after 30 days without a read or if it is unpublished.
Customers receive monthly usage reports showing the number of active documents, and if the limit is exceeded, the plan is automatically upgraded to the next tier.

Payment and Subscription

Payments are billed annually and can be made via credit card or invoice in British pound sterling (£) or US dollars ($).
There is a minimum commitment of 12 months for all plans. Users can upgrade or add more features and Docs at any time by contacting the customer success team.

Free Trial

Turtl offers a 14-day free trial, which includes access to all features of the Professional plan.
No payment or credit card is required for the trial. During the trial, users can create several Turtl Docs, add users, and access analytics and insights.
At the end of the trial, access to the trial account is removed, but the content remains live for up to 6 months.

Additional Features and Services

There are no free or freemium versions available.
There are no setup fees for any of the plans.
Additional services such as the Personalization module and Professional Services can be added as optional extras.

Turtl - Integration and Compatibility

Integrations with CRM and Marketing Automation Tools

Turtl integrates with several prominent CRM and marketing automation platforms, including HubSpot, Salesforce, Marketo, Eloqua, Dotdigital, and Formsite. These integrations are crucial for enhancing lead tracking, content personalization, and marketing automation.

HubSpot Integration

Turtl’s integration with HubSpot allows businesses to generate personalized content, capture leads through embedded forms, and track reader engagement in real-time. This integration has been shown to increase click-through rates by 115% and content open rates by 59%.

Marketo Integration

The integration with Marketo enables businesses to gain deeper insights into reader behavior, automate content personalization, and improve lead capture. This has resulted in significant increases in meetings booked and subscriptions gained.

Content Personalization and Analytics

Turtl’s integration with these platforms enables the automation of content creation and delivery of personalized experiences at scale. The Personalization Engine allows for batch file uploads, API-driven automation, and public-facing interactive prompts, making it efficient to personalize content for thousands of recipients.

Data Sharing and Insights

The integration allows for the sharing of data between Turtl and the connected CRM or marketing automation tools. This enables businesses to access individual reader insights via the reader dashboard, track interactions such as page turns and video views, and inform lead scoring models and sales prioritization.

Compatibility Across Devices and Browsers

Turtl is a cloud-based software, making it accessible on a wide range of devices and browsers.

Browsers

Turtl supports the last three major versions of Google Chrome, Mozilla Firefox, Microsoft Edge, and Apple Safari. It also works with the latest version of Apple Mobile Safari.

Devices

Turtl Docs can be created and read online on any device, including mobile, tablet, and desktops of all sizes.

Setup and Configuration

Setting up integrations with tools like HubSpot is relatively straightforward. Users need to contact their Customer Success Manager or the Support Team to enable the integration, then follow on-screen instructions to authorize and connect their HubSpot account to Turtl. In summary, Turtl’s integrations with various CRM and marketing automation tools significantly enhance its capabilities in lead tracking, content personalization, and analytics. Its compatibility across multiple devices and browsers ensures that users can access and utilize Turtl seamlessly, regardless of their preferred platform.

Turtl - Customer Support and Resources

Customer Support

For Enterprise customers, Turtl offers dedicated support through several channels:

Named Support Person

You have access to a named person available by phone and email during normal office hours.

Response Times

Turtl guarantees response times for different types of issues. For critical events, such as a Turtl Doc becoming unreadable or corrupted, responses are provided within 4 business hours, with an estimated time for a fix within an additional 8 business hours. For general issues, responses are given within 8 business hours, and for other inquiries, responses are provided within 16 business hours.

Monthly Calls

There is an optional monthly call to help you get the best out of Turtl and address any ongoing issues or questions you may have.

Setup and Success Management

During the setup process, Turtl provides several support services:

Brand Guidelines

Turtl uses your brand guidelines to create a draft brand look-and-feel for your Turtl Docs.

Product Immersion

Turtl conducts product immersion video conferences to introduce the platform to your user group.

Early Content Creation

Turtl supports you in creating and distributing your early Turtl Docs and optimizing the performance of your early Stories.

Additional Resources

Turtl offers various resources to help you create and manage your content effectively:

Templates

A collection of templates is available to streamline and standardize your Turtl Docs. These templates help in creating visually compelling content quickly and easily.

Drag-and-Drop Editor

The platform features an easy-to-use drag-and-drop editor that allows anyone to create interactive and visually appealing documents without needing design or coding skills.

AI-Driven Features

Turtl’s new AI tools help in converting PDFs into interactive documents, translating content into multiple languages, and generating layouts and media that align with your brand assets. These features also support personalization, allowing you to adjust content based on specific elements like names, industries, and subjects.

These resources and support options are designed to ensure that you can create high-quality, engaging content efficiently and maintain a positive user experience.

Turtl - Pros and Cons

Advantages of Turtl in the Media Tools AI-driven Product Category

Streamlined Content Creation

Turtl offers a user-friendly drag-and-drop editor that simplifies the content creation process, eliminating the need for technical or design expertise. This makes it easy for marketers to create and manage content quickly and efficiently.

AI-Driven Automation

The platform leverages AI to automate various aspects of content creation, such as generating on-brand, interactive documents from PDFs, translating content into multiple languages, and personalizing content at scale. This automation helps in saving time and reducing the workload on marketing teams.

Brand Consistency

Turtl ensures brand consistency across all formats by analyzing and generating content based on pre-approved brand layouts and media. This maintains a cohesive brand presence, which is crucial for marketing efforts.

Personalization and Engagement

The platform features AI-driven personalization, allowing for deep personalization at scale. It detects personalizable elements like names, industries, and topics, and tokenizes them for easy personalization. This enhances engagement and helps in creating content that resonates better with the audience.

Multi-Device Compatibility

Turtl’s Editor 2.0 ensures that content looks perfect across all devices, including mobile and desktop. It allows for independent design of mobile title pages and seamless adaptation across different devices, providing a polished user experience.

Performance Insights and Recommendations

The platform provides detailed insights and analytics to help improve content performance. It generates recommendations based on a wealth of audience data, helping marketers to boost content performance and drive revenue.

Security and Compliance

Turtl ensures the secure use of data by deploying its Content AI infrastructure on AWS, a secure vendor. The platform guarantees that user data is not used to train models without explicit consent.

Disadvantages of Turtl in the Media Tools AI-driven Product Category

Limited Availability of New Features

As of now, some of the new features, including those in the beta phase, do not have an official release date. While they are expected to roll out in Q1 and Q2 2025, this might cause some uncertainty for users looking for immediate access to these features.

Feedback and Bug Resolution

Since Turtl Content AI is in the beta phase, users may encounter bugs and issues. Although the company is actively seeking feedback and working to resolve these issues quickly, this can still be a temporary drawback.

Dependency on AI Models

The effectiveness of Turtl’s features relies heavily on AI models. While the platform ensures that user content is not used to train these models without consent, any limitations or biases in the AI models could impact the quality of the generated content.

Learning Curve for New Features

Although the interface is intuitive, new features like Editor 2.0 might require some time for users to get fully accustomed to, especially if they are transitioning from previous versions or other tools.

In summary, Turtl offers significant advantages in streamlining content creation, ensuring brand consistency, and enhancing engagement through AI-driven personalization. However, it also has some limitations, such as the delayed availability of new features and the potential for bugs during the beta phase.

Turtl - Comparison with Competitors

Unique Features of Turtl

AI Content Automation: Turtl allows users to drag and drop PDFs to create designed, on-brand, and interactive documents. It can translate content into multiple languages without disrupting layouts, ensuring brand consistency across different languages.
Brand Approved Layout Design: Turtl analyzes pre-approved brand layouts from existing documents and generates new ones on demand, using raw text, media, and tables.
Brand Approved Generative Media: Turtl’s AI models train on a pre-approved media bank to generate new on-brand media or find the perfect image for content.
Personalization: Turtl scans content to detect personalizable elements like names, industries, and topics, and automatically tokenizes them for personalization at scale.
Editor 2.0: This latest update introduces a simplified, intuitive interface for creating and editing content. It allows for independent mobile title page design, pixel-perfect content across devices, and faster updates without needing design expertise.

Potential Alternatives

Foleon

Foleon is known for creating microsites with animations, but it lacks the engagement and personalization capabilities of Turtl. While Foleon is good for creating visually appealing content, it does not drive content performance as effectively as Turtl.

Paperflite

Paperflite focuses on making sales content easily accessible to teams but does not have the same level of content performance and personalization as Turtl. Paperflite’s tool, Cleverstory, helps in creating scrolling web pages but is not geared towards driving content performance.

Flipsnack

Flipsnack is a PDF converter with design flexibility and direct selling options. However, it is more limited compared to Turtl, which offers a data-driven approach, interactive features, and in-depth performance metrics.

FlippingBook

FlippingBook allows users to create interactive, brandable, trackable, and shareable HTML5 documents. However, it does not offer the same level of engagement, analytics, and personalization as Turtl.

Turtl - Frequently Asked Questions

What is Turtl and what does it do?

Turtl is a Revenue Content Platform that helps businesses create and manage interactive, engaging content to drive revenue. It allows users to produce high-quality, interactive digital documents without needing design or coding skills, and it integrates AI tools to streamline content creation, improve engagement, and enhance personalization.

How does Turtl’s AI enhance content creation?

Turtl’s AI tools assist in several ways: they generate or select visuals that align with a brand’s identity, ensuring a cohesive document appearance. The AI also converts PDFs into interactive documents, supports translation into multiple languages while maintaining the original design and layout, and adjusts content based on specific elements like names, industries, and subjects to increase relevance and engagement.

What features does Turtl’s Editor 2.0 offer?

Turtl’s Editor 2.0 simplifies the content creation process with an intuitive drag-and-drop interface. It allows users to create mobile-specific title pages, deliver pixel-perfect content across all devices, make updates quickly without needing design expertise, and maintain brand consistency across all formats. The editor also supports flexible layouts and free-form design options, making it easier to manage and update content.

How does Turtl support personalization?

Turtl enables deep personalization at scale through its patented Personalization Engine. Users can quickly personalize documents using a form or automate the process using a .csv file or their CRM. This allows for the creation of personalized versions of documents such as sales brochures and whitepapers without editing the core content modules, ensuring every document is on-brand and on-message.

What analytics and insights does Turtl provide?

Turtl offers detailed analytics and insights, including data on clicks on CTAs, views of videos, and time spent watching videos. The platform provides dashboards and reports that reveal audience data, allowing users to compare performance against industry peers and Turtl benchmarks. It also generates recommendations based on 70 billion data points to improve content performance and drive revenue.

How does Turtl facilitate global communication?

Turtl includes a scalable translation feature that automatically converts content into multiple languages while maintaining the original design and layout. This feature supports up to six languages and ensures that the tone and design of the content are preserved, facilitating seamless global communication.

Can Turtl integrate with other tools and systems?

Yes, Turtl integrates with various tools and systems, including CRM systems, to display reader details and feed behavioral intent data into the CRM for improved sales performance. It also supports integrations with chatbots, third-party forms, and analytics systems, and allows for custom integrations with the Turtl engineering team.

What kind of support does Turtl offer its users?

Turtl provides several support options, including email and live chat support, guidance and training on setting up and using the platform, access to a customer success manager, and premium support for expedited service issues and technical engineering support. Additionally, Turtl offers bespoke training courses and creative support to help users get the most out of the platform.

How does Turtl ensure brand consistency?

Turtl ensures brand consistency through automated brand layouts based on preset brand guidelines. The platform allows users to set up documents with their brand’s visual identity, including company logos, brand colors, and Google fonts. The AI tools also generate visuals that align with the brand’s identity, maintaining a cohesive appearance across all documents.

What pricing plans does Turtl offer?

Turtl offers various pricing plans to suit different business needs, each with different levels of features and user access. The plans include options for creating and publishing Turtl Docs, accessing analytics, personalization capabilities, and integrations with other systems. The specific features and limitations of each plan can be found on Turtl’s pricing page.

Can Turtl help in creating mobile-specific content?

Yes, Turtl’s Editor 2.0 allows users to design mobile title pages independently from desktop layouts, ensuring that each format looks perfect. This feature boosts engagement and unlocks revenue-driving content creation by providing a polished and engaging user experience across all devices.

Turtl - Conclusion and Recommendation

Final Assessment of Turtl in the Media Tools AI-driven Product Category

Turtl stands out as a powerful tool in the AI-driven media and content creation space, offering a range of features that can significantly enhance content production, engagement, and personalization.

Key Benefits

Content Automation and Personalization

Turtl’s AI capabilities allow users to automate content creation, translate documents into multiple languages, and personalize content at scale. This includes analyzing pre-approved brand layouts and media to generate new, on-brand content.

Engagement and Retention

The platform’s content format is scientifically proven to increase audience engagement, helping users focus, process, and retain information more effectively. Interactive elements such as videos, animations, and polls further boost engagement.

Efficient Content Creation

With a drag-and-drop editor and ready-made branded templates, users can create over 50 types of content quickly, without needing design or coding skills. This reduces production times by up to 90% and increases audience engagement by up to 10 times.

Multi-Channel Distribution

Turtl allows easy publication of content to any channel, including auto-generated social cards, GIFs, and embed codes. It also supports multi-language translation and flexible gating options for lead capture.

Brand Consistency

The platform ensures brand consistency across all formats and devices, maintaining a cohesive brand presence. Editor 2.0 further enhances this by providing pixel-perfect content adaptation across devices.

Who Would Benefit Most

Turtl is particularly beneficial for:

Marketing Teams

Those responsible for creating content across the entire buyer journey will find Turtl invaluable. It helps in quickly generating high-quality, revenue-driving content and personalizing it at scale.

Content Creators

Individuals and teams involved in content production, such as those creating magazines, brochures, proposals, and reports, can leverage Turtl’s interactive and engaging formats to capture and retain audience attention.

Businesses with Global Reach

Companies that need to translate content into multiple languages and maintain brand consistency across different regions will find Turtl’s translation and personalization features highly useful.

Overall Recommendation

Turtl is a highly recommended tool for any organization looking to enhance their content creation, engagement, and personalization capabilities. Its AI-driven features, intuitive interface, and ability to streamline content production make it an excellent choice for marketing teams and content creators.

By using Turtl, businesses can significantly reduce content production times, increase audience engagement, and maintain a strong brand presence across all channels. The platform’s ability to adapt content seamlessly across different devices and languages adds to its value, making it a versatile and effective tool in the media and content creation landscape.