
AgentLocator - Detailed Review
Real Estate Tools

AgentLocator - Product Overview
Introduction to AgentLocator
AgentLocator is a comprehensive real estate tool that combines lead generation, website design, and a powerful in-house CRM system. This platform is specifically designed for the needs of real estate agents, whether they are individual agents, part of a team, or associated with small or large brokerages.
Primary Function
The primary function of AgentLocator is to help real estate agents generate and manage leads effectively. It achieves this through several key services:
- Lead Generation: AgentLocator offers Google Search and Facebook lead generation ads managed by their experienced marketing team. These ads direct potential clients to a user-friendly, lead-generation-focused website.
- Website Design: The platform provides modern, SEO- and mobile-optimized websites with various templates, featuring tools like IDX feeds, property search options, and calculators. Agents can easily customize their websites using the in-house Site Manager.
Target Audience
AgentLocator is targeted at real estate professionals, including individual agents, real estate teams, and both small and large brokerages. It is particularly useful for those looking to enhance their online presence and streamline their lead management processes.
Key Features
AgentLocator boasts a range of features that make it a valuable tool for real estate agents:
- CRM System: Includes a built-in dialer with call-recording capabilities, automated listing emails, mass emailing and texting, and access to a CRM app for mobile use. It also features an AI chatbot, pre-loaded drip campaigns, and a drip campaign and template creator.
- Lead Management: Offers lead activity alerts, task management options, lead sharing capabilities for teams, and numerous pipeline statuses, tags, and filters for contact organization.
- Website Tools: Provides features like HomeLocator (a personalized home search mobile app), HomeWorth pages for online home evaluations, and StreetMatch pages to explore neighborhood listings.
- Training and Support: Includes free and unlimited 1-on-1 training sessions, weekly webinars with top real estate coaches, and an extensive online knowledge base. There is also a comprehensive “Lead Conversion” course available.
- Integration: AgentLocator integrates with various other software solutions such as Zapier, Gmail, WordPress, Google Calendar, Mailchimp, BombBomb, and Follow Up Boss.
Additional Benefits
AgentLocator is known for its highly responsive and knowledgeable support team, with support options including phone, email, and a client-focused Facebook Group. The platform is also scalable, making it suitable for businesses of all sizes.

AgentLocator - User Interface and Experience
User Interface
AgentLocator offers a modern and intuitive interface, especially through its website design and CRM system. Here are some key aspects:
Website Design
The platform provides SEO- and mobile-optimized websites with numerous templates to choose from. These websites include features like IDX feeds, multifeed options to connect multiple MLS feeds, list and map property searches, various calculators, and widgets for displaying listings.
CRM System
The CRM interface is easy to use, with features such as a built-in dialer with call-recording capabilities, automated listing emails, mass emailing and texting, and an AI chatbot. It also includes tools for lead management, campaign management, and task management.
Ease of Use
Users have reported that the CRM system is easy to follow and user-friendly. Here are some points highlighting its ease of use:
User-Friendly CRM
The CRM system is designed to be straightforward, allowing agents to manage contacts, leads, and campaigns without significant technical hurdles.
Training and Support
AgentLocator provides extensive training resources, including free and unlimited 1-on-1 training sessions, weekly webinars, and an extensive online knowledge base with how-to articles and videos. This support helps users get accustomed to the platform quickly.
Overall User Experience
The overall user experience is positive, with several features contributing to this:
Customization
The Site Manager allows for full website customization, enabling agents to add unlimited community pages, landing pages, blog posts, and other content with ease.
Lead Generation Tools
The platform includes lead generation tools such as squeeze pages, landing pages, and noisy neighbor auto listings, which help in capturing and nurturing leads effectively.
Mobile Access
Agents can stay connected on the go with the CRM app and the HomeLocator mobile app, ensuring they are always updated on their leads and activities.
Customer Support
The customer support is highly responsive, with options for phone, email, and a client-focused Facebook Group. The average resolution time is less than an hour, which enhances the user experience significantly.
In summary, AgentLocator’s user interface is designed to be intuitive and easy to use, with a strong focus on providing comprehensive training and support to ensure a smooth user experience.

AgentLocator - Key Features and Functionality
AgentLocator Overview
AgentLocator is a comprehensive real estate tool that integrates AI and various other technologies to streamline and enhance the workflow of real estate agents, teams, and brokerages. Here are the main features and how they work:Lead Generation and Website Design
AgentLocator provides lead generation services through Google Search and Facebook lead generation ads. These ads are managed by their experienced marketing team and are directed towards A/B tested, lead-generation-focused websites. The websites are SEO- and mobile-optimized, featuring list and map property searches, numerous calculators, and pages for online home evaluations and neighborhood listings.CRM System
The CRM system within AgentLocator is highly feature-rich:Contact Management
Includes a built-in dialer with call-recording capabilities, mass emailing and texting, and lead activity alerts.Automated Listing Emails
Allows adjustable send frequencies for automated emails.Drip Campaigns
Pre-loaded, A/B tested drip campaigns for lead nurturing, along with a campaign and text/email template creator.Pipeline Management
Numerous pipeline statuses, tags, and filters for contact organization.Task Management
Options for managing tasks and lead sharing capabilities for teams.AI Chatbot
AgentLocator includes an AI chatbot that engages with leads, helping to qualify and nurture them. This chatbot can respond to lead behavior on the website, facilitating more effective lead management.HomeLocator and Mobile App
The platform offers HomeLocator, a personalized home search mobile app, and a CRM app for agents to stay updated on the go. This ensures agents can manage their leads and client interactions efficiently even when they are not at their desks.Integration Capabilities
AgentLocator can be integrated with various other software solutions such as Follow Up Boss, Google Calendar, BombBomb, Zapier, Gmail, WordPress, and Mailchimp. These integrations help in streamlining workflows and managing leads across different platforms seamlessly.Training and Support
AgentLocator provides an extensive training ecosystem, including free and unlimited 1-on-1 training sessions, weekly webinars with top real estate coaches, and an online knowledge base with hundreds of how-to articles and videos. The support team is highly responsive, available via phone, email, and a client-focused Facebook Group.AI-Powered Features
AI Agent Matching
While not explicitly detailed, the integration with other AI tools like Whippy AI suggests that AgentLocator can leverage AI to match the right agents with buyers or sellers, ensuring more effective communication and lead nurturing.Automated Follow-Up Sequences
The CRM system includes automated follow-up sequences to nurture leads, which can be enhanced by AI-driven communication tools to ensure timely and personalized interactions.Website Customization
The Site Manager allows agents to easily add unlimited community pages, landing pages with sign-up forms, blog posts, or any other pages with just a few clicks. This flexibility helps agents customize their websites to better attract and engage potential clients.Conclusion
In summary, AgentLocator leverages AI and automation to enhance lead generation, lead nurturing, and client communication. Its comprehensive CRM system, integrated marketing services, and extensive training support make it a valuable tool for real estate professionals looking to streamline their workflows and improve client interactions.
AgentLocator - Performance and Accuracy
Performance Metrics
For AI-driven real estate tools like AgentLocator, performance can be measured across several key areas:1. Operational Efficiency
This includes metrics such as response time, task completion rate, error rate, and system uptime. For example, an efficient system should acknowledge and begin processing requests within a few seconds, resolve a high percentage of inquiries successfully, and maintain a low error rate.2. Customer Satisfaction
This involves metrics that reflect how well the AI engages with users. Tools like AgentLocator should aim to improve customer satisfaction through accurate and timely responses.3. Business Outcomes
This includes metrics such as the number of successful leads generated, conversion rates, and overall impact on sales. For instance, a tool that accurately identifies potential sellers and provides reliable contact information can significantly improve business outcomes.Accuracy
Accuracy in AI-driven real estate tools is crucial for their effectiveness:1. Predictive Modeling
Tools like ArchAgent, which use predictive modeling, machine learning, and linear regression, can achieve high accuracy in identifying potential sellers. For example, ArchAgent reports that 72% of the properties with the highest scores will list within 9 months.2. Contact Information Verification
Accurate contact information is vital. High-quality tools verify owner information in real-time to ensure accuracy, with some tools boasting accuracy rates of 85% or higher.Limitations and Areas for Improvement
1. Data Privacy Concerns
AI tools processing customer interactions can raise data privacy concerns. Ensuring that the tool handles data privacy correctly is essential to maintain trust and compliance with regulations.2. Technical Issues
Live AI systems can be vulnerable to technical glitches, which can affect service quality and customer satisfaction. Ensuring high system uptime and minimizing downtime is critical.3. Integration Challenges
Integrating AI tools into existing workflows can be challenging. Seamless integration without disrupting existing systems is important for smooth operation.4. Limited Scope
AI tools may struggle with complex, non-routine tasks. They are often best suited for handling routine inquiries and tasks, and may not fully replace human judgment and empathy. Since specific information about AgentLocator is not available, these general principles provide a framework for evaluating its performance and accuracy. If you are considering AgentLocator, it would be beneficial to look for case studies, user reviews, or direct communication with the provider to get more detailed insights into its performance and any limitations it may have.
AgentLocator - Pricing and Plans
Pricing Structure
The pricing structure of AgentLocator, a real estate CRM and lead generation tool, is relatively straightforward and based on a subscription model. Here are the key details:Pricing Plan
AgentLocator offers a single pricing plan with the following details:- Starting Price: CA$249.00 per month.
Features
Despite the single pricing tier, AgentLocator includes a wide range of features to support real estate agents, teams, and brokerages. Here are some of the key features:- CRM System: Includes a built-in dialer with call-recording capabilities, automated listing emails, mass emailing and texting, and access to a CRM app for mobile use.
- Lead Generation: Provides lead generation services through Google Search and Facebook ads, with leads automatically fed into the CRM system.
- Website Design: Offers modern, SEO- and mobile-optimized websites with features like IDX feeds, multifeed options, property search, and various calculators and widgets.
- Marketing Tools: Includes an AI chatbot, pre-loaded drip campaigns, and a drip campaign and text/email template creator.
- Training and Support: Free and unlimited 1-on-1 training sessions, weekly webinars, and an extensive online knowledge base. Customer support is available via phone, email, and a client-focused Facebook Group.
Free Options
There are no free trials or free versions available for AgentLocator.Payment and Contracts
AgentLocator does not require contracts, and it offers a six-month money-back guarantee.Summary
In summary, AgentLocator provides a comprehensive suite of tools and services for real estate professionals at a fixed monthly rate, with no tiered pricing plans or free options available.
AgentLocator - Integration and Compatibility
Integrations with Other Tools
Zapier Integrations
AgentLocator can be connected to thousands of apps via Zapier, including Facebook Lead Ads, Mailchimp, Google Ads, IXACT Contact CRM, Follow Up Boss, Wix, LeadConnector, and Google Contacts. These integrations allow for automated workflows, such as creating contacts in Google Contacts when new leads are added to AgentLocator, or updating leads in AgentLocator and adding or updating subscribers in Mailchimp.
LeadsBridge Integrations
Similar to Zapier, LeadsBridge also supports integrating AgentLocator with other tools, including kvCORE, which is a significant platform for real estate agents. This integration helps in streamlining data management processes by connecting leads between these systems.
Follow Up Boss
AgentLocator integrates with Follow Up Boss to centralize lead management, nurturing, and deal tracking. This integration involves setting up API connections or email parsing to automatically flow leads from AgentLocator into Follow Up Boss. There is also a pixel integration, though it is only compatible with AgentLocator’s legacy websites.
Compatibility Across Platforms and Devices
Web Platform
AgentLocator offers a web-based interface that can be accessed from any browser, providing full functionality for managing leads, client campaigns, and other real estate-related tasks.
Mobile App
The AgentLocator CRM app is available for iOS devices, requiring iOS 12.0 or later. This app allows agents to manage their leads on-the-go, accessing tasks, past communications, notes, saved searches, and lead activity in real-time. The app also enables phone calls, SMS messages, and emails, all of which are recorded in the CRM.
IDX Websites
AgentLocator provides personal IDX (Internet Data Exchange) websites for real estate agents, which are integrated with the CRM system. This integration ensures that agents can manage leads generated from their websites efficiently.
In summary, AgentLocator’s integration capabilities with various tools and its compatibility across different platforms and devices make it a versatile and effective tool for real estate agents to manage their leads and client interactions.

AgentLocator - Customer Support and Resources
Customer Support
AgentLocator provides multiple channels for customer support:
- Direct Phone Support: Customers can contact support directly via phone without having to go through a click-through menu.
- Email Support: Support is also available via email, ensuring users can reach out with questions or issues at their convenience.
- Facebook Group: There is a client-focused Facebook Group where users can interact with the support team and other users, fostering a community of support and knowledge sharing.
Training and Resources
AgentLocator offers various training and resource options:
- Training Programs: The platform provides comprehensive training, including short and helpful recordings, to help users get the most out of the system. These training programs cover aspects such as lead conversion, CRM usage, and other key features.
- Videos and Tutorials: Users have access to videos and tutorials that guide them through setting up and using the system. While some users have mentioned that the initial training can be a bit slow or that some videos can be repetitive, overall, the training is found to be very supportive and helpful.
- Lead Generation Courses: AgentLocator offers specific courses, such as the Lead Conversion course, which users have found very useful.
Additional Support Features
- Responsive Team: The support team is highly responsive and always willing to help. Users have praised the team for being quick, cheerful, and able to address all their needs promptly.
- Onboarding Process: The onboarding process is well-structured, with clear communication and dedicated support to ensure users get all their questions answered and the system set up correctly.
Satisfaction Guarantee
AgentLocator also offers a satisfaction guarantee:
- If users are not 100% satisfied with the services, they can receive a refund of 80% of all payments made, excluding any expenses related to Google PPC. This guarantee is valid for 60 days.
Overall, AgentLocator’s customer support and resources are geared towards ensuring that real estate agents can effectively use the platform to manage their leads, client interactions, and overall business operations with ease and confidence.

AgentLocator - Pros and Cons
Advantages
Efficient Lead Generation
AgentLocator’s system is optimized for generating leads through online channels, such as Google Ads and Facebook Ads. This includes the use of unbranded websites that have been shown to generate more leads than branded ones, as they encourage users to register for more information without the bias of an agent’s or brokerage’s name.
Automated Lead Nurturing
The CRM system provided by AgentLocator automates many tasks, such as sending daily listing alerts to leads based on their specified criteria. This includes automatic emails and SMS messages, helping to prequalify leads and maintain ongoing communication.
Comprehensive CRM Features
The AgentLocator CRM tracks leads’ website activity, including which properties they have viewed, how many times, and which properties they have liked. It also allows agents to call, text, and email leads directly from the system, making lead management more streamlined.
Call Scripts and Training
AgentLocator provides call scripts and training resources, including personal trainers and webinars, to help agents improve their cold calling skills and effectively nurture leads into paying customers.
Customizable Ad Campaigns
The platform allows for various types of ad campaigns, including buyer leads, seller leads, and rental leads. These campaigns can be highly targeted, and the system has been optimized through extensive testing to lower the cost per lead.
Disadvantages
Ad Compliance Issues
Running ads through Google Ads or Facebook Ad Manager requires adherence to specific guidelines. Failure to comply can result in ad suspension or even account blocking, which can disrupt lead generation efforts.
Initial Setup Costs
While the CRM system and other tools are valuable, there are initial costs associated with setting up ad accounts and running campaigns. This includes budgeting for ad spend, which can vary depending on the target area and ad performance.
Dependence on Technology
The effectiveness of AgentLocator’s tools depends on the proper functioning of the CRM system and automated processes. Technical glitches or issues with the system can hinder lead generation and nurturing efforts.
Quality of Leads
While the system can generate a high volume of leads, not all leads may be of high quality. Agents need to invest time in qualifying and nurturing these leads to convert them into actual clients.
In summary, AgentLocator offers powerful tools for real estate agents to generate and manage leads efficiently, but it also requires careful adherence to ad guidelines and an initial investment in setting up and running ad campaigns.

AgentLocator - Comparison with Competitors
Comparing AgentLocator with Other AI-Driven Real Estate Tools
To compare AgentLocator with other AI-driven real estate tools, it’s important to examine their key features, pricing, and the specific needs they address.AgentLocator
AgentLocator is a real estate CRM and lead management system. Here are some of its key features:- Integration with MLS data for accurate and up-to-date property information
- Lead management and follow-up prompts
- Automated drip campaigns
- Compelling content generation
- Website solutions for real estate agents
Alternatives and Comparisons
Top Producer
Top Producer is an AI-enhanced CRM system that stands out for its:- AI-driven market insights and trends analysis
- Automated farming campaigns to grow your reputation in specific geographic areas
- Personalized content recommendations
- Lead scoring and prioritization
- Integration with MLS and social media platforms
- Mobile app for on-the-go management
CINC (Commissions Inc)
CINC is a comprehensive lead generation and nurturing platform with features such as:- AI-powered lead scoring and prioritization
- Automated follow-up and nurturing campaigns
- Personalized property recommendations
- Integration with MLS listings
- Advanced analytics and performance tracking
- Mobile app for lead management
Lofty
Lofty is an AI-enhanced CRM focusing on client relationship management and pipeline optimization. Key features include:- AI-powered lead scoring and qualification
- Automated follow-up sequences
- Smart task prioritization
- Predictive analytics for client behavior
- Integration with popular real estate tools
Wise Agent
Wise Agent is an AI-enhanced CRM and marketing automation platform with features such as:- AI-powered lead scoring and prioritization
- Automated drip campaigns and follow-ups
- Smart task management and reminders
- Social media integration and management
- Custom report generation
- Mobile app for on-the-go access
Unique Features and Potential Alternatives
- AI-Powered Lead Management: Both Top Producer and Wise Agent offer advanced AI-driven lead scoring and prioritization, which might be more comprehensive compared to AgentLocator if it lacks these specific AI features.
- Automated Campaigns: Tools like Top Producer and Wise Agent have automated farming and drip campaigns, which can be a significant advantage for agents looking to automate their marketing efforts.
- Integration and Analytics: CINC and Lofty provide strong integration with MLS listings and advanced analytics, which could be crucial for agents needing detailed performance tracking and market insights.
- Virtual Assistance: Sidekick, an AI-powered virtual assistant, offers features like email and text message management, automated follow-ups, and natural language processing, which might complement or replace some of the functionalities of AgentLocator.
Conclusion
While AgentLocator provides essential CRM and lead management features, other tools like Top Producer, CINC, Lofty, and Wise Agent offer more advanced AI-driven capabilities that could provide a competitive edge. If AgentLocator lacks specific AI features such as lead scoring, automated campaigns, or predictive analytics, these alternatives might be more suitable for agents seeking to leverage AI more extensively in their business.
AgentLocator - Frequently Asked Questions
Frequently Asked Questions about AgentLocator
What is AgentLocator and what services does it offer?
AgentLocator is a comprehensive real estate tool that provides lead generation and website design services, coupled with a powerful in-house CRM system. It is suited for individual agents, real estate teams, and both small and large brokerages. The platform includes features such as contact management, automated listing emails, mass emailing and texting, a personalized home search mobile app, and an AI chatbot.
What are the key features of AgentLocator’s CRM system?
AgentLocator’s CRM system includes several key features:
- A built-in dialer with call-recording capabilities
- Automated listing emails with adjustable send frequencies
- Mass emailing and texting capabilities
- Access to HomeLocator, a personalized home search mobile app
- An AI chatbot
- Pre-loaded, A/B tested drip campaigns for lead nurturing
- A drip campaign and text and email template creator
- Numerous pipeline statuses, tags, and filters for contact organization
- Lead activity alerts and task management options.
How does AgentLocator help with lead generation and nurturing?
AgentLocator helps with lead generation through its integrated marketing services, including Google Search and Facebook lead generation ads managed by their experienced marketing team. Leads are automatically fed into the CRM system, where agents can use pre-loaded drip campaigns and AI-driven tools to nurture these leads effectively. The platform also includes features like lead sharing capabilities for teams and lead qualification tools.
What kind of training and support does AgentLocator offer?
AgentLocator provides an extensive training ecosystem, including free and unlimited 1-on-1 training sessions focused on lead conversion and various tools and features. They also offer weekly webinars with top real estate coaches and an extensive online knowledge base with hundreds of how-to articles and videos. Additionally, AgentLocator offers a comprehensive “Lead Conversion” course. Customer support is available via phone, email, and a client-focused Facebook Group, with an average resolution time of less than an hour.
What are the pricing plans for AgentLocator?
AgentLocator’s pricing starts at $249 per month per user. There are also team plans available, starting at $749 for five agents, and customized pricing for large teams and brokerages.
Does AgentLocator offer any integrations with other software solutions?
Yes, AgentLocator integrates with several other software solutions, including BombBomb, Zapier, Gmail, WordPress, Google Calendar, Mailchimp, and Follow Up Boss. This allows for seamless integration with tools that agents may already be using.
What languages does AgentLocator support?
AgentLocator currently supports the English language.
Does AgentLocator offer an API?
No, AgentLocator does not have an API available.
How customizable are the websites provided by AgentLocator?
AgentLocator’s websites are highly customizable through their Site Manager. Agents can easily add unlimited community pages, landing pages with sign-up forms, blog posts, or any other pages with just a few clicks. The websites are modern, SEO- and mobile-optimized, with dozens of templates to choose from and various widgets and features like IDX feeds, multifeed options, and property search tools.
What kind of customer support options are available for AgentLocator users?
AgentLocator offers multiple support options, including direct phone support (no click-through menu), email support, and a client-focused Facebook Group. They also have a comprehensive knowledge base with hundreds of how-to articles and videos.

AgentLocator - Conclusion and Recommendation
Final Assessment of AgentLocator
AgentLocator is a comprehensive AI-driven tool specifically designed for real estate agents, offering a wide range of features that can significantly enhance their business operations.Key Features
- CRM System: AgentLocator provides a user-friendly and extensive CRM system that includes client campaigns, tasks, client auto listings, market reports, mass emails, mass texting, and AI messaging bots. This helps agents manage their leads and client interactions efficiently.
- Lead Generation: The platform includes tools for lead generation such as squeeze pages, landing pages, and noisy neighbour auto listings. These features help agents capture and engage potential clients effectively.
- Personal IDX Website: AgentLocator offers a personal IDX website for each agent, integrating full MLS access. This allows agents to showcase properties and provide up-to-date market information to their clients.
- AI Messaging: The system includes AI-powered messaging bots that can automate communication with clients, helping agents stay connected and responsive even when they are busy.
- Training and Support: AgentLocator is known for its extensive training programs, one-to-one accountability coaching, oversight, and webinars. This ensures that agents can maximize the benefits of the platform.
Who Would Benefit Most
AgentLocator is highly beneficial for real estate agents who are looking to streamline their operations, enhance lead generation, and improve client engagement. Here are some groups that would particularly benefit:- Self-Employed Agents: Those working independently can leverage the comprehensive CRM and lead generation tools to manage their business more efficiently.
- Small to Medium-Sized Teams: Teams with 2-500 employees can utilize the platform’s features to scale their business and improve team collaboration.
- Agents New to AI Tools: The extensive training and support provided by AgentLocator make it an excellent choice for agents who are new to using AI-driven tools in their business.
Overall Recommendation
AgentLocator is a solid choice for real estate agents seeking to integrate AI-driven tools into their business. Here’s why:- Ease of Use: The platform is user-friendly, with many users praising its ease of navigation and functionality.
- Comprehensive Features: It offers a wide range of features that cover CRM, lead generation, and client communication, making it a one-stop solution for many of the needs of real estate agents.
- Excellent Support: The training and customer support provided by AgentLocator are highly praised by users, ensuring that agents can get the most out of the platform.