BoomTown - Detailed Review
Real Estate Tools
BoomTown - Product Overview
Overview
BoomTown is a comprehensive real estate CRM and marketing platform that streamlines the operations of real estate professionals. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
BoomTown is designed to generate, qualify, and manage leads, ultimately helping real estate agents and teams convert these leads into closings. It integrates lead generation, CRM technology, and consumer-facing websites to simplify the real estate process.Target Audience
BoomTown is built for a diverse range of real estate professionals, including individual agents, small teams, growing businesses, and enterprise-level agencies. The majority of its users are in the United States, with a significant portion being small businesses with fewer than 50 employees and annual revenues under $50 million.Key Features
Lead Generation and Management
BoomTown allows users to generate leads through digital and social media advertising, including dynamic ads on platforms like Facebook, Google, and Instagram. It also integrates with major home listing websites such as Zillow, Trulia, and Realtor.com to automatically import leads into the CRM system.Website Building
The platform features a website builder that enables users to create and customize consumer websites and landing pages using IDX technology. These websites include personalized branding, real estate-centric tools, and features like home valuations and integrated display ads.CRM Technology
BoomTown’s CRM system offers advanced tools for managing the entire lead lifecycle. This includes contact segmentation, lead scoring, drip campaigns, and forecasting tools. Users can share leads with team agents, use round robin and agent-on-duty lead-sharing models, and monitor hot listings through the Hot Sheet with MLS updates.Marketing Automation
The platform provides customizable email campaigns and automated follow-ups to build lasting relationships with prospects. It also includes features like Property Boost, which promotes sold and currently listed homes, and dynamic property ads that target specific groups and markets.Team and Task Management
BoomTown allows users to add member agents to their account, assign leads and tasks, and track team members’ activity and productivity. The platform also includes transaction management tools to keep all parties involved and updated on ongoing deals and tasks.Mobile Accessibility
The NOW Mobile App offers real-time alerts on the most active leads, enabling agents to manage leads and communicate on the go, boosting overall responsiveness and productivity.Education and Support
BoomTown provides access to real estate education and resources, including on-demand study content, live and in-person training, and an annual members’ masterclass. Users also benefit from onboarding specialists, dedicated support, and success management. By combining these features, BoomTown helps real estate professionals drive traffic, capture buyer and seller opportunities, qualify and nurture leads, and ultimately close more deals efficiently. BoomTown - User Interface and Experience
Intuitive Interface
BoomTown features a simple and intuitive user interface that does not require extensive technical knowledge. The platform is equipped with a website builder that allows users to create and customize consumer websites and landing pages easily, using built-in website templates that can be personalized with branding elements such as colors, themes, and images.
Ease of Use
The interface is streamlined to simplify real estate tasks and activities. Users can manage contacts, accounts, opportunities, and pipelines with ease. The system includes features like round robin lead distribution, agent-on-duty lead-sharing models, and automated follow-ups through emails and texts, all of which are straightforward to set up and use.
Mobile App
BoomTown also offers a mobile app that provides on-the-go access, allowing real estate agents to stay connected to their leads and manage client interactions effectively. This mobile app ensures that agents can perform their tasks from anywhere, enhancing their productivity and flexibility.
Customization and Automation
The platform includes various automation tools, such as Smart Drip and Bulk Text, which automate lead follow-up processes. This automation helps in maintaining consistent communication with leads without requiring manual intervention. Additionally, the system allows for the creation of action plans to nurture leads, which can be managed through a user-friendly dashboard.
Reporting and Dashboards
BoomTown provides clear and concise dashboards that offer real-time insights into key performance indicators (KPIs). These dashboards enable users to make informed decisions quickly. The platform also includes reporting features that allow users to generate standard and ad-hoc reports, providing detailed analytics and insights to aid in decision-making.
User Experience
The overall user experience is enhanced by the platform’s ability to integrate with various tools and services, such as MLS listings, Zillow, and Realtor.com. This integration ensures that users have access to up-to-date property listings and can manage their leads seamlessly. The predictive algorithm and personalized property recommendations further enrich the user experience by providing relevant and timely information to both agents and clients.
Conclusion
In summary, BoomTown’s user interface is designed to be easy to use, with a focus on simplifying the management of real estate operations. The platform’s intuitive design, mobile accessibility, and automation features contribute to a positive and efficient user experience.
BoomTown - Key Features and Functionality
BoomTown Overview
BoomTown is a comprehensive real estate management software that integrates advanced features, including AI-driven tools, to help real estate professionals manage leads, enhance their online presence, and streamline their operations. Here are the main features and how they work:
Lead Generation and Qualification
BoomTown features a sophisticated lead generation system that integrates with platforms like Facebook ads and Google PPC. This allows for the creation of cross-platform marketing materials to increase ad visibility. Leads generated from these ads are automatically imported into BoomTown’s CRM, where they are qualified and scored based on engagement and readiness to buy. The AI-driven lead qualification system scores leads, ensuring that the most promising ones are prioritized and nurtured effectively.
Predictive CRM
The predictive CRM in BoomTown uses machine learning to analyze market trends, buyer behavior, and various data points. This provides actionable insights that help real estate agents focus on the most valuable prospects. The CRM tracks lead activities, determines search behavior and patterns, and offers predictive insights on top opportunities most likely to engage in conversation.
Lead Distribution and Management
BoomTown allows for automated lead distribution through various models such as round robin or agent-on-duty. Leads can also be sent directly to an Inside Sales Agent (ISA) before being distributed among agents. This ensures that leads are handled efficiently and by the right agents.
Automated Marketing and Communication
The platform includes tools for automated marketing, such as custom email marketing drip plans, bulk text campaigns, and automated messaging. These features help in nurturing leads through personalized and timely communications. Integration with tools like BombBomb and Mojo Dialer further enhances follow-up strategies.
IDX-Enabled Website
BoomTown offers an IDX-enabled consumer-facing website, which is crucial for real estate professionals. This website provides powerful search capabilities, allowing users to perform specific searches and receive contact information for the agent. Users can create account profiles and receive email notifications for new properties that match their search criteria. The website also includes an integrated home valuation tool to attract sellers as leads.
Transaction and Pipeline Management
BoomTown allows users to track transactions from start to finish, enabling a seamless handoff between the real estate agent and the transaction coordinator. This feature helps in managing the entire transaction lifecycle, including viewing open opportunities, checking the status of pending deals, and tracking the ROI of closed transactions.
Mobile App and On-the-Go Management
The NOW mobile app provides real estate agents with the flexibility to manage tasks on-the-go. Agents can make calls, respond to inquiries, complete to-do lists, and keep up with all active conversations directly from their mobile devices.
Analytics and Reporting
BoomTown offers built-in analytics that provide data-backed insights into business performance. Users can create detailed reports and gain a holistic view of their business, including team accountability metrics. This helps in making informed decisions and optimizing business strategies.
Integration with Other Tools
The platform integrates with various tools and applications such as Dotloop, CallAction, Brokermint, Zapier, Spacio, and Office 365, among others. This integration helps in streamlining workflows and enhancing overall productivity.
Conclusion
In summary, BoomTown’s AI-driven features and integrated tools make it a powerful solution for real estate professionals, enabling them to manage leads effectively, automate marketing and communication, and streamline their operations for better productivity and results.
BoomTown - Performance and Accuracy
Performance
BoomTown is recognized for its comprehensive suite of tools that support real estate professionals. Here are some of its notable performance features:CRM and Analytics
BoomTown offers a robust CRM system that provides real-time analytics and reporting. This helps agents and brokers manage client relationships, track leads, and make informed decisions.Lead Generation and Management
The platform is praised for its effective lead distribution and management capabilities. It can automatically group customers based on their likelihood to purchase, allowing agents to focus resources on high-intention buyers.Transactional Management
BoomTown simplifies transactional management by automating many of the processes, making it easier to create and streamline customer onboarding plans.Predictive Capabilities
The predictive CRM can identify potential sellers and buyers, aiding agents in targeting the right clients and closing deals more efficiently.Accuracy
The accuracy of BoomTown’s AI-driven tools is largely dependent on the quality of the data it processes. Here are some insights:Data Integration
BoomTown integrates with local MLS data, ensuring that the information used for analytics and predictions is up-to-date and accurate.Predictive Models
While the predictive models in BoomTown are effective in identifying potential clients and forecasting market trends, their accuracy can be influenced by the quality and consistency of the input data.Limitations and Areas for Improvement
Despite its strong performance, there are some limitations and areas where BoomTown could improve:Cost
BoomTown is one of the more expensive options for real estate professionals, which can be a barrier for smaller teams or individual agents.User Experience
Some users find the system difficult to navigate, particularly those who are less tech-savvy. This can impact the adoption and effective use of the platform.Feature Overload
The extensive functionality of BoomTown can sometimes be overwhelming, especially for smaller teams that may not need all the available features. In summary, BoomTown performs well in providing advanced real estate tools with strong analytics and predictive capabilities. However, its high cost and potential user experience challenges are areas that need consideration. Ensuring high-quality and consistent data input is crucial for maintaining the accuracy of its predictive models. BoomTown - Pricing and Plans
Plans and Pricing
Launch Plan
- Monthly Fee: $1000
- Setup Fee: $750
- Description: This plan is designed for individual agents. It requires a minimum of $250 per month in PPC (Pay-Per-Click) advertising.
Grow Plan
- Monthly Fee: $1300
- Setup Fee: $1700
- Description: This plan is suited for small teams. It does not require mandatory PPC spending but is still quite expensive.
Core Plan (or Advance Plan in some sources)
- Monthly Fee: $1550
- Setup Fee: $1550
- Description: This plan is intended for larger teams or brokerages. It includes more advanced features and does not mandate PPC spending.
btPRO Enterprise Plan
- Description: This is a more advanced plan that combines the features of kvCORE and BoomTown, designed for top-producing teams and brokerages. The exact pricing for this plan is not publicly available and typically requires a demo call with the sales team to get detailed pricing information.
Key Features Across Plans
- IDX Websites: All plans include a website builder with customizable themes and IDX technology, allowing for accurate and up-to-date property listings.
- Lead Generation and Marketing: Features include creating ads for Facebook, Google, and Instagram, as well as dynamic property ads and property boost ads.
- Lead Management: Includes lead importing, nurturing, and conversion tools such as automated emails, texts, and drip campaigns.
- Team and Task Management: Allows for adding team members, assigning leads and tasks, and tracking productivity.
- Transaction Management: Tools for managing real estate transactions, including contract management and commission calculations.
Additional Costs
- PPC Advertising: While not mandatory for all plans, successful teams often spend significantly on PPC advertising, with minimums starting at $250 per month for the Launch plan and potentially reaching five figures for larger teams.
Contract Terms
- BoomTown typically requires a 12-month contract, which is a significant commitment for users.
There are no free options available for BoomTown, and all plans come with substantial setup and monthly fees, making it one of the more expensive real estate platforms on the market.
BoomTown - Integration and Compatibility
BoomTown Integration Overview
BoomTown, a leading AI-driven real estate platform, is renowned for its extensive integration capabilities and compatibility across various tools and platforms. Here’s a detailed look at how it integrates with other tools and its compatibility:
CRM and Lead Management Integrations
BoomTown’s CRM system is highly integrative, allowing realtors to manage leads efficiently. It integrates with tools like Facebook Lead Ads, Google Sheets, and Google Contacts, automatically importing leads into the BoomTown CRM.
For example, the integration with Facebook Lead Ads ensures that leads captured through Facebook are automatically sent to the BoomTown CRM, streamlining the lead generation process.
Transaction and Document Management
BoomTown seamlessly integrates with transaction management tools such as Brokermint and dotloop. These integrations enable realtors to sync transaction data and start working on documents and commissions directly within these platforms.
The dotloop integration, for instance, allows realtors to start a “loop” on a client’s profile, facilitating the signing of forms and papers seamlessly.
Communication and Scheduling
The platform integrates with Google Calendar, enabling realtors to schedule appointments and to-do lists directly from the BoomTown CRM. This ensures that all calendar activities are synchronized and easily accessible.
Dialer and Prospecting Tools
BoomTown works with Mojo Dialer, allowing realtors to prospect faster by automatically dialing up to 300 leads per hour. All activity is logged within the BoomTown system, keeping records up-to-date.
Market Data and Analytics
The integration with Realtors Property Resource (RPR) provides realtors with access to comprehensive real estate data, including property information, comparative market analyses, and neighborhood summaries. This data is accessible directly from the BoomTown platform, eliminating the need to switch between multiple sites.
Open House and Sign-in Management
BoomTown integrates with Spacio, a sign-in solution for open houses. This integration helps in managing lead follow-up and communication post-open house events.
Automation and Workflow Tools
The platform supports integrations with Zapier and API Nation, allowing realtors to automate workflows and connect various business apps. These integrations help in importing leads from multiple sources, such as Facebook or Google Sheets, into the BoomTown CRM.
Phone and Communication Systems
BoomTown also integrates with cloud phone services like RingCentral, enabling teams to create seamless experiences between their phone system and the BoomTown customer experience platform. This integration allows for automatic case creation, routing, and real-time AI-powered suggestions for agents.
Additional Integrations
Other notable integrations include CallAction for turning inbound calls into new lead sources, Gravity Forms for automatically sending leads into the CRM, and Office 365 for importing contacts into the BoomTown system.
Conclusion
In summary, BoomTown’s extensive integration capabilities make it highly compatible with a wide range of tools and platforms, enhancing the efficiency and productivity of real estate professionals. These integrations cover various aspects of real estate management, from lead generation and transaction management to communication and market data analysis.
BoomTown - Customer Support and Resources
Customer Support
Live Chat
Email Support
Phone Support
Toll-Free Number
Additional Resources
Success Management
Training and Coaching
Community Access
Lead Generation Strategist
Mobile App and Tools
BoomTown Now Mobile App
HomeSearch Now App
Help Center and Documentation
Help Center
By offering these diverse support channels and resources, BoomTown ensures that its users have the assistance they need to effectively manage their real estate business.
BoomTown - Pros and Cons
Advantages of BoomTown
BoomTown offers several significant advantages for real estate professionals:Comprehensive CRM System
BoomTown features a predictive CRM system that allows users to track all lead activities from a central location, providing actionable insights into business performance. This system helps in creating more opportunities and ensures leads are sent to the right agents for follow-up.Lead Generation and Management
The platform includes impressive lead generation and marketing automation services. It offers tools for lead qualification, round robin lead distribution, drip campaigns, and bulk text messaging. Additionally, BoomTown provides a professional lead generation team and success managers who assist in converting leads into sales.Marketing Automation
BoomTown enables users to automate email campaigns and follow-ups, helping to build lasting relationships with prospects. The platform also supports social media integration and campaign management, making it easier to manage marketing efforts.IDX Website Builder
BoomTown features an IDX website builder that allows users to create networked websites, funneling clients to a central hub site. This is particularly beneficial for larger real estate teams managing multiple region-specific sites or landing pages.Integration and Mobility
The platform integrates with over 20 third-party tools, such as BombBomb, Dotloop, and Zapier, to streamline workflows. Additionally, the NOW mobile app provides mobile accessibility, allowing agents to manage leads and communicate on the go.Reporting and Analytics
BoomTown offers detailed reporting functionality, including Agent Accountability Dashboards, which help monitor agent performance and track business deals in progress. Users can also view completed and pending tasks and track the ROI of closed transactions.Customizable Solutions
The platform provides customizable consumer websites, contact segmentation, lead scoring, and forecasting tools, all designed to maximize conversions and meet the demands of various-sized real estate teams.Disadvantages of BoomTown
While BoomTown offers a wide range of benefits, there are some notable drawbacks:No Free Trial
One of the significant cons is that BoomTown does not offer a free trial, which can make it difficult for potential users to test the software before committing to a purchase.Pricing
BoomTown’s pricing is on the higher side, starting at $1000 per month, which can be a barrier for smaller real estate businesses or individual agents with limited budgets.Website Builder Limitations
The website builder, although feature-rich, is less user-friendly compared to other website builders. This can make it more challenging for users without extensive web design experience to create and manage their websites.Uniform Design
The design of BoomTown’s IDX websites is quite uniform, which might limit the ability to create a unique and personalized website. This uniformity can make the websites look similar, which may not appeal to all users. Overall, BoomTown is a powerful tool for real estate professionals, especially those in larger teams or brokerages, but it may not be the best fit for smaller businesses or those on a tight budget. BoomTown - Comparison with Competitors
When Comparing BoomTown to Competitors
When comparing BoomTown to its competitors in the real estate CRM and AI-driven tools category, several key features and differences stand out.
BoomTown Key Features
- Lead Management: BoomTown offers robust lead management, including lead generation, qualification, and distribution. It also features lead scoring to identify hot, warm, and cold leads.
- Transaction and Pipeline Management: The platform manages real estate transactions from start to finish, including contract management, transaction documents, and commission calculations.
- Email and Marketing Automation: BoomTown includes email marketing tools with pre-built templates, social media integration, and automated follow-up sequences.
- Mobile App: It provides a mobile app for on-the-go access, allowing agents to manage tasks and leads from anywhere.
- Reporting and Dashboards: Users can create detailed reports and view key performance indicators (KPIs) through customizable dashboards.
- Integration: BoomTown integrates with various tools like BombBomb, Dotloop, CallAction, and Zapier to streamline workflows.
Competitors and Alternatives
Brivity
- Unique Features: Brivity is known for its simplicity and ease of use. It offers a more streamlined interface and strong customer support. Brivity focuses on transaction management and has a strong emphasis on team collaboration.
- Difference: Unlike BoomTown, Brivity may not offer as extensive a range of marketing automation tools but excels in transaction and team management.
Lofty
- Unique Features: Lofty uses AI for lead scoring and qualification, automated follow-up sequences, and smart task prioritization. It also integrates with popular real estate tools and offers customizable reporting and dashboards.
- Difference: Lofty’s AI-driven features are more focused on predictive analytics for client behavior and automated tasks, which might be more appealing to agents looking for advanced AI capabilities.
CINC (Commissions Inc)
- Unique Features: CINC offers AI-powered lead scoring, automated follow-up sequences, and smart task prioritization similar to Lofty. It also provides live market data integration and social media content tools.
- Difference: CINC is known for its strong lead generation and distribution capabilities, which are highly automated, making it a good choice for agents who need efficient lead handling.
Saleswise
- Unique Features: Saleswise uses AI to create accurate comparative market analyses (CMAs), generate professional emails, and visualize room transformations. It also offers social media content tools and live market data integration.
- Difference: Saleswise is more focused on the client service aspect, providing tools that help agents create detailed CMAs and visualize home updates, which can be particularly useful for agents who need to engage clients with visual aids.
Other Considerations
- Pricing: BoomTown’s pricing starts at $1,000 per month, which is on the higher end. Alternatives like Saleswise offer more affordable options, starting at $39/month after a free trial.
- Integration and Customization: While BoomTown integrates with a wide range of tools, some competitors like Lofty and CINC may offer more seamless integration with specific real estate platforms and AI tools.
In summary, BoomTown stands out for its comprehensive suite of features, particularly in lead management, transaction management, and reporting. However, competitors like Lofty, CINC, and Saleswise offer unique AI-driven features and more affordable pricing options that might appeal to different needs and preferences within the real estate industry.
BoomTown - Frequently Asked Questions
Frequently Asked Questions about BoomTown
What are the key features of BoomTown’s CRM system?
BoomTown’s CRM system is equipped with a variety of features to manage real estate leads and transactions. These include lead management, where you can track leads from generation to conversion; opportunity and pipeline management, which allows you to monitor the sales pipeline and track stages, values, and probabilities of close; and transaction management, which supports the entire transaction workflow, including tracking converted listings, generating transaction documents, and automating commission calculations.How does BoomTown facilitate lead generation?
BoomTown has a robust lead generation module that allows you to create ads for Facebook, Google, and Instagram to capture leads. It also supports dynamic property ads and property boost features to promote your listings. Additionally, it can automatically import leads from major FSBO listing websites such as Zillow, Trulia, and Realtor.com, and funnel these leads to your website or landing pages.What tools does BoomTown offer for marketing and advertising?
BoomTown provides several marketing and advertising tools, including a website builder with IDX technology, which allows you to create customizable consumer websites and landing pages integrated with local MLS data. It also offers simple Google Ads integration, agent subdomains, and seller-savvy tools like home valuations and integrated display ads. The platform supports marketing automation, allowing you to set up and automate email marketing strategies and create targeted lists through lead grouping using tags and filters.How does BoomTown’s predictive CRM work?
BoomTown’s predictive CRM system tracks all lead activities from a central location and provides actionable insights into business performance. It uses a smart prospecting algorithm to match your listings with the most interested home buyer leads and offers features like lead scoring, automated emails, texts, and scheduled follow-ups to nurture leads toward conversion. The system also provides predictive insights on top opportunities most likely to engage in conversation.Can BoomTown be integrated with other software tools?
Yes, BoomTown integrates with numerous third-party software tools commonly used in real estate and business. These include Zillow, Dotloop, Mojo Dialer, Facebook Ads, Google Ads, Brokermint, and more. It also supports Zapier and API Nation integrations, allowing you to sync thousands of business apps with the platform.What mobile capabilities does BoomTown offer?
BoomTown has a mobile app called the NOW mobile app, which allows real estate agents to manage tasks on-the-go. With this app, agents can make calls, respond to inquiries, complete to-do’s, and keep up with all active conversations. This ensures that agents can be proactive and productive even when they are not in the office.How does BoomTown support transaction management?
BoomTown’s transaction management tools help track the entire transaction workflow, from converted listings to generating transaction documents and automating commission calculations. The platform enables a seamless handoff between the real estate agent and transaction coordinator, keeping all parties involved and updated. It also provides a ‘My Deals’ dashboard for an overview of deals and ROIs.What kind of reporting and analytics does BoomTown offer?
BoomTown provides comprehensive reporting and analytics features. Users can generate standard and ad-hoc reports based on data within the system. The platform includes dashboards that offer a graphical presentation of key performance indicators (KPIs), allowing for instantaneous and informed decisions. Additionally, it provides listing analytics and lead scoring to help users manage their leads and listings more effectively.Does BoomTown offer any additional support services?
Yes, BoomTown extends its service offerings beyond technology with lead qualification services, dedicated advisors for onboarding and training, and coaching services from peers who have successfully grown their businesses using the system. These services help users optimize their business and plan for strategic growth.How customizable are the websites and marketing materials in BoomTown?
BoomTown’s website builder allows for the creation and customization of consumer websites and landing pages with personalized branding, including colors, themes, and images. The templates are IDX technology-enabled, providing accurate and up-to-date property listings. Additionally, the platform supports targeted marketing materials such as dynamic property ads and property boost features, which can be tailored to specific audiences. BoomTown - Conclusion and Recommendation
Final Assessment of BoomTown
BoomTown is a comprehensive real estate CRM and marketing platform that offers a wide range of features designed to streamline and enhance the operations of real estate professionals, particularly those in larger brokerages or top-performing teams.Key Features
- Lead Management: BoomTown excels in lead management, including lead generation, qualification, scoring, and distribution. It features a predictive CRM that tracks lead activities and ensures leads are sent to the right agents for follow-up.
- Transaction and Pipeline Management: The platform manages real estate transactions from start to finish, including negotiating contract terms, documenting changes, and automating commission calculations.
- Marketing Automation: BoomTown includes tools for email marketing, social media integration, and automated marketing campaigns, which can be highly beneficial for maintaining client engagement and generating new leads.
- IDX Websites and Listing Management: It provides customizable IDX websites and integrates with MLS databases to manage and market property listings effectively.
- AI-Powered Tools: The btPRO version of BoomTown incorporates AI-powered features such as Smart Assistant, which uses Chat GPT to create personalized and efficient communication with clients.
- Mobile App and Operational Tools: The platform includes a mobile app, task and activity management, and various operational tools to help agents manage their daily schedules and priorities on-the-go.
Who Would Benefit Most
BoomTown is particularly beneficial for:- Large Brokerages: With its advanced features and scalability, it is well-suited for large brokerages with at least 20 agents, helping them manage multiple leads, transactions, and marketing campaigns efficiently.
- Top-Performing Teams: The btPRO version, with its combined strengths from BoomTown and Inside Real Estate, is ideal for top-performing teams looking to optimize their business operations and client relationships.
Recommendations
- For Lead Generation and Management: BoomTown is highly recommended for its robust lead generation and management capabilities, which include lead scoring, automated marketing, and detailed reporting.
- For Transaction and Pipeline Management: Its transaction management features are comprehensive, making it a good choice for managing the entire transaction workflow.
- For Marketing and Client Engagement: The platform’s marketing automation and AI-powered tools can significantly enhance client engagement and marketing efforts.
Considerations
- Data Ownership: One significant consideration is that BoomTown retains ownership of the website and data, which can be a drawback for some users, especially those who prefer full control over their data.
- Integration Limitations: While BoomTown has several high-profile integrations, integrating with non-partnered systems can be challenging, which may affect smaller teams more significantly.