Brivity - Detailed Review
Real Estate Tools
Brivity - Product Overview
Brivity Overview
Brivity is an all-in-one real estate solution created to streamline and enhance the operations of real estate agents, teams, and brokers. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Brivity is designed to manage every aspect of a real estate business, from customer service and marketing to lead generation and transaction management. It aims to save time and money while increasing profits by automating a significant portion of the tasks involved in real estate operations.
Target Audience
The primary target audience for Brivity includes high-performing real estate agents, teams, brokers, and vendors. It is particularly useful for those looking to centralize their business operations and improve efficiency across various roles within the real estate industry.
Key Features
Listing Management
Brivity allows easy delivery and marketing of listings on top platforms, including customizable property websites, branded and unbranded virtual tours, and advanced marketing tools to generate more showings and leads.
Lead Generation and Nurturing
The platform includes tools for high-quality lead generation, lead nurturing through automated drip campaigns, and engagement tools such as text-to-lead capture and automated follow-up systems.
Marketing and Retargeting
Brivity offers features for creating keyword-rich ad campaigns, displaying IDX listings in ads, and utilizing landing pages optimized for lead conversion. It also includes a built-in marketing center and tools for sending market reports and listing alerts.
Transaction Management
The platform manages the lifecycle of a client from pre-listing through closing, ensuring all aspects of the transaction are tracked and managed efficiently.
Automation and Communication
Brivity automates 75% of tasks, including deadline tracking, auto-dialer, SMS text marketing, and client communication. It also provides pre-written email templates, phone scripts, and other automated tasks to save time.
Integration and Reporting
The software integrates with commonly used real estate tools and systems, allowing for data synchronization and detailed reporting to monitor ROI. It also provides a 24-hour client portal for transparency and satisfaction.
By combining these features, Brivity helps real estate professionals focus on closing deals and delivering exceptional service, ultimately driving repeat and referral business.
Brivity - User Interface and Experience
User Interface of Brivity
The user interface of Brivity, a real estate CRM software, is designed to be intuitive and user-friendly, making it easy for real estate agents and teams to manage their daily tasks and client interactions.Interface Layout
The Brivity platform features a clear and organized layout. The main page is divided into six primary tabs: Tasks, People, Transactions, Projects, Marketing, and Calendar. This structure helps users quickly locate and manage different aspects of their business. For example, the Tasks tab lists upcoming jobs and their deadlines, and you can also invite clients to view these tasks to keep everyone informed.Ease of Use
Brivity is known for its simplicity and ease of use. The interface is easy to navigate on both desktop and mobile devices, thanks to its straightforward design. The platform includes extensive user support and detailed tutorials, which help new users get started quickly. The intuitive features ensure that even those less familiar with CRM software can adapt without much difficulty.Mobile Accessibility
For agents who are often on the move, Brivity offers a dedicated mobile app called Brivity GO. This app allows users to complete tasks, access contacts, view transactions, and interact with leads via text, email, and phone. This mobile accessibility ensures that agents can stay connected and manage their business from anywhere.Integration with Other Tools
Brivity seamlessly integrates with various third-party apps, such as Gmail, MailChimp, Google Contacts, and Facebook Ads. For apps that don’t connect instantly, users can utilize Zapier to integrate these systems. This integration capability keeps all necessary tools and data in one place, enhancing overall productivity.Client Communication and Transparency
The platform emphasizes client communication and transparency. Features like automated email updates and the Brivity Client Portal keep clients informed about all activities related to their transactions. This transparency helps build stronger relationships and increases client satisfaction.Customization and Automation
Brivity offers tools for marketing automation and content creation, such as the AI-powered writing assistant, Brivity AI Write. This feature helps agents quickly compose emails, text messages, and notes with ease. Additionally, the platform allows for the creation of beautiful flyers, postcards, and social media graphics using professional template designs, all of which can be customized and resized easily. Overall, Brivity’s user interface is designed to be user-friendly, efficient, and highly functional, making it an excellent tool for real estate agents and teams to manage their business operations effectively. Brivity - Key Features and Functionality
Brivity: A Comprehensive Real Estate CRM
Brivity is a comprehensive Real Estate CRM (Customer Relationship Management) system that offers a wide range of features and functionalities to streamline and enhance real estate operations. Here are the main features and how they work:
Contact and Account Management
Brivity allows users to store and retrieve information associated with customer contacts and properties. This feature enables the tracking of brokerage communication and information about contacts and properties, ensuring all client data is centralized and easily accessible.
Opportunity and Pipeline Management
This feature helps manage real estate sales opportunities from lead to closing. Users can track stages, values, and probabilities of close, and manage pipelines by individual broker, team, region, or company-wide. This ensures a clear overview of the sales process and helps in forecasting and planning.
Task and Activity Management
Brivity streamlines real estate tasks and activities by coordinating important dates and integrating them into calendars. This helps in managing daily schedules and priorities effectively, ensuring that all tasks are completed on time.
Listing Management
Users can edit and update property listings within the system and integrate data from MLS (Multiple Listing Service) and other real estate listing services. This feature ensures that listings are accurate and up-to-date, which is crucial for attracting potential buyers.
Email Marketing
Brivity offers email marketing capabilities, including pre-built email templates, social media integration, subscriber list management, sign-up forms, success rate reports, A/B testing, and auto-responders. This helps agents in sending targeted and effective email campaigns to their contacts.
Transaction Management
This feature manages the entire lifecycle of real estate transactions, from pre-listing to closing. It includes automating tasks, communicating with stakeholders, and keeping transactions on track. Brivity’s Transaction Auto Plans ensure that all necessary steps are taken to complete a transaction efficiently.
Lead Management
Brivity allows users to manage and track leads through various stages, including lead generation, customer inquiry, lead filtering, grading, distribution, and qualification. This ensures that no leads are missed and that agents can focus on the most promising ones.
CMA Management
The system helps prepare comparative market analysis (CMA) documents, which can be printed or shared digitally with clients. This feature is essential for agents to provide valuable market insights to their clients.
Forecasting and Reporting
Brivity enables users to project sales revenue based on historical data, market trends, and sales estimates. It also provides standard and ad-hoc reports to help in decision-making and performance tracking.
Dashboards
The platform offers easy-to-read dashboards that display key performance indicators (KPIs) in real-time, allowing agents to make informed decisions quickly. These dashboards provide a clear overview of sales performance, transaction pipelines, and other critical metrics.
Mobile App
Brivity GO is a mobile app that allows agents to complete tasks, access contacts, view transactions, and interact with leads on the go. This app ensures that agents stay connected and productive even when they are not in the office.
Lead Scoring and Generation
The system includes lead scoring, which analyzes stored leads and identifies hot, warm, and cold leads. It also nurtures and generates leads from various capture sources, helping agents to focus on the most promising leads.
Marketing Automation
Brivity facilitates the setup, dispersal, and automation of email marketing strategies. This automation helps in maintaining consistent communication with clients and prospects without manual intervention.
Document Management
The platform stores and organizes contracts and other important documents for easy retrieval. This feature ensures that all necessary documents are accessible and well-organized.
Third-Party Integration
Brivity integrates with third-party solutions to provide more comprehensive functionality. This integration capability enhances the overall efficiency and effectiveness of the platform.
Client Portal and Communication
The Brivity Client Portal provides 24-hour access to clients, keeping them informed about tasks, showing feedback, and marketing activities. The platform also includes communication tools such as text, email, and built-in messaging features to collaborate with team members and clients.
AI Integration
While the specific details on AI integration are limited in the provided sources, Brivity’s automation features, such as automated email updates, market reports, and task assignments, suggest a level of automation that could be enhanced by AI. For example, AI could potentially be used in lead scoring to more accurately identify hot leads or in personalizing marketing campaigns. However, explicit AI-driven features are not detailed in the available information.
Conclusion
In summary, Brivity offers a comprehensive suite of tools designed to streamline real estate operations, enhance client relationships, and improve overall efficiency. Its features are geared towards automating tasks, providing real-time insights, and ensuring seamless communication between agents, clients, and other stakeholders.
Brivity - Performance and Accuracy
Evaluating Brivity’s Performance and Accuracy
Evaluating the performance and accuracy of Brivity in the real estate CRM and AI-driven product category involves looking at several key aspects of its functionality and user feedback.
Automation and Efficiency
Brivity stands out for its ability to automate a significant portion of tasks, with the capability to automate up to 75% of daily tasks. This includes automated lead response and nurture programs, which can send texts, emails, and prompt calls and follow-ups. Users have reported positive outcomes from these auto plans, such as Elizabeth Gassos, who managed to secure a buyer’s appointment through an automated text response.
Lead Qualification and Engagement
Brivity’s system integrates well with lead capture tools, allowing agents to feed leads from various sources into the CRM for quick follow-up. The platform uses automated nurture programs to engage leads, which has been praised by users for its effectiveness. For example, Sarah Miller mentioned that she received an email from a seller she had been nurturing for three years, thanks to Brivity’s market reports.
Transaction Management
The platform also excels in transaction management, allowing agents to manage the lifecycle of a transaction from pre-listing through closing. Automated tasks and triggered activities help keep transactions on track, ensuring timeliness and accuracy. This transparency is appreciated by clients, as noted by Jim Blehm, who highlighted the client portal’s 24-hour access.
Reporting and Accountability
Brivity provides comprehensive reporting and accountability features, including easy-to-view dashboards and detailed reporting. Agents can set goals, monitor activities, and track performance metrics such as year-to-date goals, transaction pipeline, closings, and sales volume. This helps in managing time, team, and business efficiently.
User Feedback and Success Metrics
User feedback indicates high satisfaction with Brivity’s performance. For instance, Adam Dow reported scaling his business from 30 to 279 transactions with Brivity’s help. Additionally, Brivity’s teams and partner agents closed 19,865 sides in 2023, earning them the #1 ranking for units sold and sales volume on RealTrends 2024 Agent & Team Rankings.
Limitations and Areas for Improvement
While Brivity is highly praised, there are a few areas where it could be improved:
Customization and Integration
While Brivity offers extensive automation and integration, ensuring seamless integration with other AI tools or specific real estate platforms might require some setup and customization. For example, mapping data fields correctly between systems is crucial for smooth real-time scoring and routing.
Continuous Improvement
To maintain high performance, regular checks on data quality, algorithm refinements, and feedback from agents are necessary. This ensures the AI tools remain efficient and accurate, adapting to market changes.
User Training
While the platform is user-friendly, new users might need some time to fully leverage all the features, especially the more advanced automation and reporting tools.
Conclusion
In summary, Brivity’s performance and accuracy are highly regarded due to its comprehensive automation, efficient transaction management, and strong reporting capabilities. However, like any system, it benefits from regular maintenance and user feedback to ensure it continues to meet the evolving needs of real estate agents.
Brivity - Pricing and Plans
Brivity CRM Pricing Overview
Brivity CRM offers a structured pricing plan with several tiers, each designed to cater to different needs and scales of real estate operations.Pricing Tiers
Brivity CRM has three main pricing plans:Brivity CRM Basic
- Monthly: $83.42 (or $99.99, depending on the source)
- Yearly: $1,000.99 (which translates to $119.99 per additional user billed yearly)
- Additional Users: $19.99 per additional user per month
Brivity CRM Team
- Monthly: $119.25 (or $149.99, depending on the source)
- Yearly: $1,430.99 (with $149.99 per additional user billed yearly)
- Additional Users: $19.99 per additional user per month
Brivity CRM Brokerage
- Monthly: $159.25 (or $199.99, depending on the source)
- Yearly: $1,910.99 (with $119.99 per additional user billed yearly)
- Additional Users: $19.99 per additional user per month
Features
Each plan includes a range of features, though the specifics can vary by tier:- Automated Lead Response and Nurture Programs: Auto Plans that trigger texts, emails, and follow-up tasks.
- Design and Marketing Automation Tools: Tools to create flyers, postcards, and social media graphics.
- Brivity AI Write: An AI-powered writing assistant for emails, texts, and notes.
- Transaction Management: Automated task assignment, communication with stakeholders, and client updates.
- Listing Management: Tools for promoting listings on social media and integrating with CMA software.
- Client Communication & Transparency: Automated email updates and access to the Brivity Client Portal.
- Customizable Action Plans: Action plans for transactions and listings.
- Auto-dialer and SMS Text Marketing: Integrated dialer and text marketing tools.
Additional Services
Besides the core CRM plans, Brivity offers several optional add-ons:- Brivity Valuations (Website): $99.99 per month for 10 valuations.
- Kwkly Text Service: $99 per month.
- Brivity IDX and CMA: Pricing depends on local MLS fees.
Free Options
Brivity CRM does not offer a free plan or a free trial. Users must subscribe to one of the paid plans to access the features and services. Brivity - Integration and Compatibility
Integrations with Other Tools
Brivity integrates with several other real estate tools and systems to streamline operations. For instance, it can be connected with platforms like Boomtown!, Vyral Marketing, and Sisu through services such as Real Synch. This integration allows for the synchronization of data including lead information, notes, analytics, agent activities, and transaction metrics.
Automation and Workflow
Using Real Synch, Brivity users can create automations that sync data with other workflow systems. This includes cloud-based automation, fast data sync for leads and activities, and built-in automations to improve workflow efficiency. The setup process is straightforward, requiring only a few clicks to get started.
Compatibility with Marketing and Communication Tools
Brivity also integrates with marketing and communication tools like Drop Cowboy, which enables features such as ringless voicemail and SMS for lead management and outreach. This integration is facilitated through Zapier, allowing data to be pushed and pulled between Brivity and over 1,400 other applications.
Mobile Apps and Device Compatibility
Brivity offers mobile apps, including Brivity Home and Brivity GO, which are designed to keep real estate agents connected with clients and manage tasks on the go. These apps provide features such as access to MLS data, collaborative search capabilities, showing requests, and in-app messaging. This ensures agents can stay productive and engaged with clients from any device.
Customizable Websites and Market Reports
Brivity allows agents to set up customizable IDX websites that are SEO-friendly, helping potential clients find property listings easily. Additionally, the platform offers local market reports and automated market updates, which can be accessed and shared through various devices and platforms.
Data Management and Reporting
The platform is optimized for data management, allowing agents to capture high-quality leads from multiple sources and auto-sync them into the CRM. It also provides detailed reporting and analytics, which can be accessed across different devices, ensuring that agents have a comprehensive view of their business activities at all times.
Conclusion
In summary, Brivity’s integration capabilities and compatibility across various tools and devices make it a versatile and efficient solution for real estate professionals, enabling them to manage their business seamlessly from any location.
Brivity - Customer Support and Resources
Brivity Customer Support
Brivity offers a comprehensive range of customer support options to help real estate professionals maximize the use of their platform. The support channels include:
Email Support
Clients can reach out via email for assistance.
Chat Support
Real-time chat support is available for immediate help.
Phone Support
Clients can contact Brivity over the phone for direct assistance.
Training and Educational Resources
To help users get the most out of the platform, Brivity offers several training and educational resources:
Webinars
Regular webinars are conducted to educate users on how to use the platform effectively.
Online Articles
A collection of online articles provides detailed information and tips on using Brivity’s tools.
In-Person Support
Additional in-person support is available, ensuring users have multiple avenues for learning and troubleshooting.
Additional Resources
Brivity provides several tools and features that act as valuable resources for its users:
Customizable Websites
Users can create unique search sites that help capture leads and differentiate them from competitors.
Lead Capture Tools
Features like text-to-lead capture and market reports help in capturing high-quality leads and engaging with potential clients.
Transaction Management
The platform includes tools to manage the entire lifecycle of a client, from pre-listing through closing, which helps in streamlining business operations.
Marketing Center
Users can launch powerful marketing campaigns with one click and create stunning marketing materials using a built-in design tool.
Automated Follow-Up Systems
Brivity offers automated follow-up systems, including email, texts, and calls with scripts, to help nurture leads and build strong relationships.
These resources and support options are designed to help real estate professionals use Brivity’s platform efficiently, automate tasks, and focus on growing their business.
Brivity - Pros and Cons
Advantages
Comprehensive CRM and Transaction Management
Brivity offers a powerful real estate CRM that manages the entire lifecycle of a client, from prospecting to closing. It includes features like transaction auto plans, automated task assignments, and communication with stakeholders, which help in delivering seamless transactions and boosting client satisfaction.Lead Capture and Conversion
The platform is equipped with various lead capture tools, such as customizable IDX websites, text-to-lead capture, and optimized landing pages. These tools help in capturing high-quality leads and routing them directly into your CRM for quick follow-up.Client Engagement and Communication
Brivity Home, the consumer home search app, allows clients to access the latest MLS data, favorite properties, and request showings. The app also features in-app messaging and automated market reports, keeping clients informed and engaged throughout their home search.Mobile Accessibility
With the Brivity GO app, agents can manage tasks, access contacts, view transactions, and interact with leads on the go. This ensures continuous communication and productivity even when away from the office.Transparency and Client Portal
The client portal provides transparency by showing clients the tasks completed, due dates, and the progress of their listings. This feature helps in reassuring clients that their transactions are being managed efficiently.Automated Follow-Up and Reporting
Brivity automates follow-up processes through emails, texts, and calls, and provides detailed reporting and dashboards to manage time, team performance, and marketing ROI. This helps in tracking performance and improving overall business efficiency.Disadvantages
Learning Curve
While Brivity offers a wide range of features, it may require some time for agents to fully familiarize themselves with the platform. This could be a temporary hurdle, especially for those who are not tech-savvy.Cost and Optional Add-Ons
Although Brivity is described as affordable, it comes with optional add-ons such as CMA software and text lead services, which could add to the overall cost. This might be a consideration for agents on a tight budget.Integration with Other Tools
While Brivity is an all-in-one solution, some agents might prefer to use it in conjunction with other tools or websites. Ensuring seamless integration with these external tools could be a challenge.Dependence on Technology
The platform’s effectiveness relies heavily on technology, which means any technical issues or downtime could disrupt business operations. Agents need to be prepared for such eventualities. In summary, Brivity offers a comprehensive suite of tools that can significantly enhance real estate operations, but it may require some initial learning and could involve additional costs for certain features. Brivity - Comparison with Competitors
When comparing Brivity to other AI-driven real estate tools, several key features and alternatives stand out:
Brivity Key Features
- Brivity offers a comprehensive CRM solution with features such as Contact & Account Management, Opportunity & Pipeline Management, Task/Activity Management, and Listing Management.
- It includes robust Lead Management, CMA Management, and Transaction Management capabilities, which are highly rated by users.
- The platform also provides Email Marketing, Forecasting & Reporting, and customizable Dashboards to help agents make informed decisions.
- Additional features include Marketing Automation, Document Management, and Third-Party Integration, which enhance the overall functionality of the platform.
Unique Features of Brivity
- Brivity’s integration with MLS and real estate listing services allows for seamless listing management and updates.
- The platform’s automated communication tools, such as drip campaigns and listing alerts, help in maintaining client relationships and converting leads.
- Brivity also offers a client portal and unique single property websites, which can be particularly useful for marketing listings effectively.
Alternatives and Their Key Features
Propertybase
- Propertybase is another comprehensive CRM solution that includes tools for lead generation, CRM, back-office management, and IDX websites. It is known for its ability to convert leads into long-term clients and offers a seamless experience from search to sale.
- It integrates well with Salesforce and provides tools to automate tedious tasks, reach more customers, and propel business growth.
Real Geeks
- Real Geeks focuses on CRM automation, automatically sending leads from various sources to the CRM. It tracks and nurtures leads throughout the sales cycle and notifies agents via SMS and email.
- The platform allows for lead filtering based on user behavior, geographic area, and price range, and it synchronizes conversations with agents’ emails and CRM.
REImobile
- REImobile is a cloud-based system designed for real property investors. It helps in tracking leads, follow-ups, repair estimates, and closings, making it easy to manage team members and all aspects of a house flipping company.
- It stands out for its ease of use and the ability to keep everything in one system without extensive setup.
Saleswise
- Saleswise is an AI-powered tool that streamlines tasks such as creating CMAs, writing emails, and visualizing room transformations. It integrates live market data and provides phone scripts and web content to streamline communication and marketing.
- Saleswise offers features like AI-driven CMAs, email generation, and virtual room remodels, all for a flat monthly fee after a free trial.
Lofty
- Lofty uses AI for lead scoring and qualification, automated follow-up sequences, and smart task prioritization. It also provides predictive analytics for client behavior and customizable reporting and dashboards.
- Lofty integrates with popular real estate tools for seamless workflow management and offers a free demo before purchase.
Potential Choices Based on Needs
- If you need a comprehensive CRM with strong transaction and listing management, Brivity or Propertybase might be the best choice.
- For those focused on lead automation and nurturing, Real Geeks could be more suitable.
- Investors in real estate flipping might find REImobile more aligned with their needs.
- Agents looking for AI-driven tools to streamline specific tasks like CMAs and marketing materials might prefer Saleswise or Lofty.
Each of these alternatives offers unique features that can cater to different aspects of real estate management, making it important to evaluate your specific needs before choosing a platform.
Brivity - Frequently Asked Questions
Frequently Asked Questions about Brivity CRM
What are the main features of Brivity CRM?
Brivity CRM offers a wide range of features tailored for real estate professionals. Key features include Contact & Account Management, Opportunity & Pipeline Management, Task / Activity Management, Listing Management, Email Marketing, Transaction Management, Lead Management, and CMA (Comparative Market Analysis) Management. It also includes Forecasting & Reporting, Dashboards, and various client management tools such as Lead Scoring and Lead Generation.How much does Brivity CRM cost?
Brivity CRM has three pricing plans: the Basic plan, the Team plan, and the Brokerage plan. The Basic plan starts at $99.99 per month (or $1,000.99 annually) and supports up to 2 users. The Team plan costs $149.99 per month (or $1,430.99 annually) and supports up to 5 users. The Brokerage plan is $199.99 per month (or $1,910.99 annually) and supports up to 10 users. Additional users can be added for $19.99 per month or $119.99 per year.Does Brivity CRM offer a free trial or free plan?
Brivity CRM does offer a free trial, but it does not have a free plan. This allows potential users to test the features before committing to a paid subscription.What mobile app capabilities does Brivity CRM provide?
Brivity CRM has a mobile app that allows real estate agents to manage leads, access new lead transfers, showing requests, and home value reports on the go. The app, Brivity Home, also enables clients to access the latest MLS property information, favorite properties, and schedule showings. Agents can stay connected with clients through in-app messaging and provide automated market reports.How does Brivity CRM handle lead generation and lead management?
Brivity CRM has robust lead generation and management features. It captures and generates leads from various sources, including the website and other forms of engagement. The system allows users to manage and track leads through the entire process, from lead generation to qualification. It also includes lead scoring to identify hot, warm, and cold leads.What kind of integration does Brivity CRM offer?
Brivity CRM integrates with various third-party solutions to enhance its functionality. It includes integration with real estate CRM products, MLS databases, and other tools. The platform also supports integration with social media channels, email marketing tools, and document management software.How does Brivity CRM facilitate transaction management?
Brivity CRM provides comprehensive transaction management features. It supports the entire transaction workflow, including tracking converted listings, generating transaction documents, and automating commission calculations. The system also helps in negotiating the terms and conditions of contracts between buyers and sellers.What kind of reporting and forecasting capabilities does Brivity CRM offer?
Brivity CRM allows users to project sales revenue based on historical sales data, market surveys, and salespersons’ estimates. It provides standard and ad-hoc reporting features, enabling users to generate reports on various data points within the system. The forecasting feature helps in predicting future sales performance.How does Brivity CRM support email marketing?
Brivity CRM includes email marketing features that allow users to send bulk emails to contacts. It offers pre-built email templates, social media integration, subscriber list management, sign-up forms, success rate reports, A/B testing, and auto-responders. This helps real estate agents to effectively communicate with their clients and prospects.What kind of client management tools does Brivity CRM provide?
Brivity CRM offers several client management tools, including contact management, lead scoring, and lead generation. It streamlines the input and management of contacts into the database and helps in nurturing and generating leads from various sources. The system also allows for personalized communication with clients through direct messages and automated market reports. By addressing these questions, you can get a clear understanding of what Brivity CRM offers and how it can benefit real estate professionals.