
Flourish - Detailed Review
Research Tools

Flourish - Product Overview
Flourish Overview
Flourish, available at https://flourish.studio, is a powerful data visualization platform that helps users transform raw data into engaging and interactive stories. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Flourish is centered around turning data into interactive visualizations, such as charts, maps, and stories, without the need for coding. It enables users to create professional-grade visuals quickly and easily, making complex data accessible and engaging for various audiences.
Target Audience
Flourish is trusted by a wide range of users, including media organizations, businesses, and individuals who need to communicate data effectively. Its user-friendly interface makes it accessible to both beginners and experts. Notably, it is used by prominent organizations like the BBC World Service and the London Stock Exchange, indicating its appeal to both large enterprises and smaller teams.
Key Features
No-Code Creation
Users can create interactive visualizations without any coding skills, thanks to its template-based system and intuitive interface.
Interactive Visualizations
Flourish allows users to transform raw data into interactive charts, maps, and other visual elements that can be explored by the audience.
Customization and Sharing
The platform offers advanced sharing and customization options, enabling seamless embedding of visualizations across various platforms, including websites, presentations, and social media. These visuals adapt well to different screen sizes and devices.
Enterprise Features
For larger organizations, the Enterprise plan includes additional features such as bespoke themes, analytics connectors, live rendering API, developer SDK, SAML-based SSO, and priority support. This plan also includes security features like password policies and session duration control.
Storytelling Capabilities
Flourish is particularly strong in facilitating narrative visualizations, such as scrollytelling, interactive presentations, and audio-driven stories. This helps users to present data in a more engaging and story-driven manner.
Overall, Flourish is an excellent tool for anyone looking to create engaging, interactive data visualizations without needing extensive technical skills. Its versatility and range of features make it suitable for a broad spectrum of users, from individual creators to large enterprises.

Flourish - User Interface and Experience
Flourish Overview
Flourish, a data visualization tool available at https://flourish.studio, offers a user-friendly interface that makes creating interactive and attractive graphics accessible to a wide range of users, regardless of their coding skills.User Interface
The user interface of Flourish is intuitive and easy to use. Upon registering and logging in, users are directed to a project home page where they can browse existing projects or create new ones. The platform features a template browser that allows users to select from a variety of pre-formatted chart types, including line charts, bar charts, pie charts, and more specialized templates like bar chart races, chord diagrams, and Sankey diagrams.Ease of Use
Flourish is highly user-friendly, with a workflow that is straightforward and easy to follow. Users select a template, replace the sample data with their own, configure the graphic as needed, and then publish or export the visualization. This process does not require any coding, making it accessible to users who are not familiar with programming.Customization Options
The platform offers a range of design customization options, allowing users to adjust fonts, colors, and sizes to align with their brand guidelines. While it prevents some design adjustments to avoid poor design choices, it still provides ample flexibility to customize most aspects of the visualization.Data Input and Management
Users can upload their data in the form of spreadsheets or manually enter it into the templates provided. Each template can have one or more sheets, and the platform loads with sample data that users can replace with their own. The column selection feature helps users choose which columns to use for different elements of the graphic.Support and Resources
Flourish provides several resources to help users get started and resolve any issues. There is a help page with multiple articles, a YouTube channel with guided videos, and an “Instant Answers” feature available on the projects page. Additionally, there are step-by-step guides available from other users, such as the one created by Andy Boyles Petersen.Overall User Experience
The overall user experience with Flourish is positive, especially for those who value ease of use and a wide range of visualization options. The platform is self-explanatory, making it easy for users to create standalone visualizations or combine them into stories. However, it may not be ideal for users who prefer to explore data before presenting it, as it is more geared towards creating final visualizations rather than data exploration.Conclusion
In summary, Flourish offers a user-friendly interface, ease of use, and a range of customization options, making it a valuable tool for creating interactive and engaging data visualizations without the need for coding.
Flourish - Key Features and Functionality
Flourish Platform Overview
When discussing the Flourish platform from https://flourish.studio, which is focused on data visualization and not the AI-driven wellness product, here are the key features and functionalities:Data Storytelling
Flourish is uniquely designed to facilitate narrative visualizations such as scrollytelling, interactive presentations, and audio-driven stories. This allows users to create engaging and interactive data stories that can be easily shared and consumed by a wide audience.Ease of Use
The platform offers a template-based system and an intuitive user interface, making it accessible even for users without specific technical skills. This ease of use enables quick and efficient creation of visualizations without the need for extensive coding or design expertise.Flexibility
Flourish provides a high degree of flexibility through its SDK, which allows developers to create custom templates without limitations on functionality or design. This flexibility is particularly useful for organizations that need to integrate Flourish visualizations into their existing workflows or systems.Publishability
All outputs from Flourish are optimized for mobile viewing and styled for robustness, ensuring they can reach unlimited audiences. This makes it easy to share visualizations across various platforms and devices.API Integration
The Flourish API allows users to dynamically create and edit Flourish visualizations within their own environment. Key features include:- Connecting Flourish visualizations to databases or live data feeds.
- Controlling Flourish visualizations based on inputs on a webpage.
- Creating custom CMS plugins to generate Flourish charts.
- Integrating Flourish charts into R, Tableau, Jupyter, or Observable notebooks.
AI and Automation
While the primary focus of Flourish.studio is not AI-driven, the platform does leverage automation to streamline the process of creating and managing data visualizations. For example, the API allows data scientists to pull chart configurations defined in the Flourish app into their programming workflow, enabling seamless integration with existing data science tools like Python and R.Conclusion
In summary, Flourish.studio is a powerful tool for data visualization that emphasizes ease of use, flexibility, and the ability to integrate with various data sources and tools, making it an invaluable resource for creating and sharing interactive data stories.
Flourish - Performance and Accuracy
When Evaluating Flourish Studio
When evaluating the performance and accuracy of Flourish Studio in the context of research tools and data visualization, several key points stand out.
Ease of Use and Engagement
Flourish Studio is highly praised for its user-friendly interface and ease of use. It allows users to create stunning, interactive visualizations without requiring any coding skills, making it accessible to a wide range of users, including journalists, analysts, marketers, and educators.
The platform offers a library of pre-designed templates, which simplifies the process of creating engaging data visualizations. Users can easily upload data files (CSV, Excel, or Google Sheets) and let Flourish automatically map the columns to the template’s fields.
Customization and Flexibility
Flourish provides a wide range of customization options, including themes, backgrounds, popup panels, and the ability to add header and footer text along with notes. These features enable users to create high-quality, publisher-ready charts that are highly engaging and interactive.
However, some users have noted that while the customization options are extensive, making multiple adjustments at once can cause the platform to lag, especially with larger datasets.
Data Handling and Performance
One of the significant limitations of Flourish Studio is its handling of large datasets. The platform can struggle with datasets containing hundreds of thousands of rows, leading to lag and slower performance. For instance, uploading a dataset with around 216,000 rows caused significant lag, prompting the user to reduce the dataset size to improve performance.
Accuracy and Factual Integrity
Flourish Studio is generally reliable in terms of accuracy, as it accurately maps data to the chosen template and allows for adjustments to ensure the data is displayed correctly. However, the accuracy can be affected by the user’s ability to properly format and structure the data before uploading it to the platform.
Areas for Improvement
Data Handling
The platform’s inability to handle large datasets efficiently is a notable limitation. Users may need to reduce their dataset size to avoid performance issues.
Real-Time Updates
While real-time updates are useful for seeing changes instantly, they can cause lag when making multiple customizations simultaneously.
Template Flexibility
Some users have found that the available chart types and templates may not always be adaptable to their specific needs, requiring them to pivot their approach or choose different chart types.
Conclusion
Flourish Studio is a powerful tool for creating interactive and engaging data visualizations, especially for those without coding skills. Its ease of use, extensive customization options, and ability to share visualizations across various platforms make it a valuable tool for data storytelling. However, users should be aware of its limitations, particularly with handling large datasets, and plan accordingly to ensure optimal performance and accuracy.

Flourish - Pricing and Plans
Understanding the Pricing Structure of Flourish
To understand the pricing structure of Flourish, a data visualization tool, here’s a breakdown of the different plans and their associated features:
Free Plan
- The free plan is quite comprehensive and suitable for students, teachers, freelancers, and those starting with data visualization.
- It includes unlimited visualizations, private data storage until publication, and the ability to make published visualizations duplicable by other users.
- Users have access to over 30 different types of charts and maps, as well as other resources like webinars and help pages.
Individual Plans
- These plans start at £49/month and go up to £399/month or £3,000/year.
- As you move up the tiers, you gain more features such as private sharing and custom branding options.
Business Plans
- Business plans are geared towards teams and start at £12,500/year.
- These plans include team admin and collaboration features, custom branding options, and additional functionalities like Single Sign-On (SSO), live data API, and bespoke Terms and Conditions.
Publisher Plan
- This plan includes everything from the free plan plus additional features.
- Users get access to premium templates, live CSV data updates, and basic company themes with one color palette and a Google font.
- It also allows for more advanced sharing options and custom branding.
Enterprise Plan
- The Enterprise plan is the most comprehensive and starts at £25,000/year.
- It includes all features from the Publisher plan, plus bespoke themes with custom fonts, advanced customization options, and additional user capacity.
- Enterprise users also have access to custom-built private templates, consultancy services, and the option to bundle fixed hours of custom work with their plan.
Customization and Consultancy
- For both Business and Enterprise plans, Flourish offers customization and consultancy services. This can include adapting core templates or creating entirely new private templates with no limitations on functionality.
Summary
In summary, Flourish offers a range of plans from a free option with extensive features to more advanced Business and Enterprise plans with additional customization and collaboration tools. Each plan is designed to meet different user needs, from individual users to large teams and enterprises.

Flourish - Integration and Compatibility
Integrations with Financial and Advisory Tools
Key Platform Integrations
For financial advisors and wealth managers, Flourish has deep integrations with several key platforms. For instance, it integrates with Salesforce, allowing advisors to send invitations and enhance visibility of clients’ held-away cash. This integration is compatible with various Salesforce packages, including Practifi, Salentica, Salescloud, Salesforce Financial Services Cloud, and XLR8.Additional Financial Tool Integrations
Additionally, Flourish integrates with other financial tools such as Addepar, RightCapital, Redtail, Wealthbox, Orion, eMoney, Envestnet | Tamarac, and SS&C Black Diamond. These integrations enable advisors to view client balances and position data, pre-fill client applications, and send invitations directly from these platforms.Data Visualization and Storytelling Integrations
Flourish is also integrated with data storytelling and visualization tools. It allows users to import Flourish visualizations into Canva projects, combining the strengths of both platforms. Users can create designs in Canva, add charts, and upload data directly within Canva, thanks to the content app that brings Flourish’s data visualization tools into Canva.Technical and Development Integrations
API Flexibility
For developers, Flourish offers a flexible API that allows for dynamic creation and editing of visualizations. This API enables connections to databases or live data feeds, control over visualizations based on webpage inputs, and the creation of custom CMS plugins to generate Flourish charts. It also supports integration with tools like R, Tableau, Jupyter, or Observable notebooks.Embedding and Cross-Platform Compatibility
Flourish visualizations can be embedded across various platforms using responsive script embeds, AMP iframes, or traditional iframes. This ensures that the visualizations are fully responsive and mobile-friendly, adapting to different screen sizes and devices. The platform is optimized for mobile viewing, making it accessible and engaging across all devices.General Compatibility
Flourish is built using JavaScript (Node.js) and is hosted on AWS Elastic Beanstalk with an encrypted Postgres database. It utilizes industry-standard open source libraries such as D3 and MapboxGL for certain templates. This technical foundation ensures stability and compatibility across different web environments.Conclusion
In summary, Flourish integrates well with a range of financial, advisory, and data visualization tools, and its technical capabilities make it highly compatible across various platforms and devices. This makes it a versatile and user-friendly option for creating and sharing interactive data visualizations.
Flourish - Customer Support and Resources
Customer Support Options
Support Email
You can reach out to the support team via email at support@flourish.studio for any questions, issues, or feedback.
Contact Form
While the specific website provided does not detail a contact form, you can use the email address as a primary point of contact.
Privacy and Data Inquiries
For any queries related to privacy practices or personal data, you can also email support@flourish.studio or write to the address provided in the Privacy Policy.
Additional Resources
Privacy Policy and Terms
Detailed information about how Flourish collects, uses, and protects user data can be found in the Privacy Policy. This document also outlines user rights and choices regarding their personal information.
Webinars
Flourish offers a monthly webinar series that covers various topics related to data visualization and specific features of the Flourish platform. These webinars can be a valuable resource for learning and improving skills.
General Contact Information
For any general inquiries or to correct inaccuracies in your account information, you can contact the support team through the provided email address or update your information directly in the Flourish app.
While the specific website does not provide extensive support documentation or a dedicated help center like some other platforms, the available resources and support channels ensure that users can get the help they need efficiently. If you have specific questions or need further assistance, reaching out to the support email is the most direct method.

Flourish - Pros and Cons
Advantages
Extensive Template Library
Flourish Studio offers a wide range of templates for users to start creating their visualizations, making it easier to get started.
User-Friendly Interface
The platform is highly intuitive and user-friendly, especially for beginners, allowing users to create visualizations quickly without needing to code.
Customization Options
There are numerous design customization options, including fonts, colors, and sizes, which help in creating visualizations that align with brand guidelines.
Interactive Features
Flourish visualizations include interactive features like controls, filters, and popups, which enhance user engagement.
Variety of Visualization Types
The tool supports a wide variety of chart types, including maps, sliders, timelines, word clouds, and traditional charts like line graphs and bar charts.
Efficient Creation
Flourish processes results quickly, allowing users to generate attractive and exclusive visualizations within a few minutes.
Sharing and Integration
Users can export and publish their visualizations easily, integrating them into blogs, online sources, or other platforms using embedded code or a single URL.
Disadvantages
Data Preparation
One of the main challenges is that users need to have their data ready before using the tool, which can be time-consuming.
Limited Free Version
The free version of Flourish Studio is quite limited compared to the paid version, restricting some of the advanced features and customization options.
Adaptability Issues
It can be challenging to adapt visualizations to specific needs, as some chart types may not fully support the desired narrative or data display.
Front-End Focus
There is a heavy focus on the front-end, which might limit the flexibility for users who prefer more control over the coding aspect of their visualizations.
Analytics Limitations
Advanced analytics features, such as tracking user interactions with visualizations, are available only as a premium feature with Enterprise plans.
Overall, Flourish Studio is a powerful tool for creating interactive and engaging data visualizations, but it may have some limitations, especially for users with very specific or complex visualization needs.

Flourish - Comparison with Competitors
When comparing Flourish.Studio with other tools in the data visualization and research category, several key aspects and alternatives come into focus.
Unique Features of Flourish.Studio
- Interactive Visualizations: Flourish.Studio stands out for its ability to create interactive graphs, charts, and unique visualizations from uploaded datasets. It offers a wide range of visualization options, including network graphs, bar chart races, and chord diagrams, which can be shared and embedded freely, although the free version makes all work publicly accessible.
- User-Friendly Interface: The tool is known for its ease of use, with a guided tutorial for new users and a helpful support system, including a YouTube channel with guided videos and an “Instant Answers” feature.
- Data Integration: Users can upload data from spreadsheets or enter it manually, and the platform provides tools to help decide on the best visualization for the data.
Alternatives and Competitors
Observable
Observable is a web-based platform that allows users to create, share, and collaborate on data visualizations. Unlike Flourish.Studio, Observable focuses more on the socialization and publication of data visualizations, making it a strong option for collaborative projects.
Flow Immersive
Flow Immersive offers a SaaS platform for data visualization, particularly in the technology sector. While it shares some similarities with Flourish.Studio in terms of data visualization, Flow Immersive may be more specialized and less accessible for general users compared to Flourish.Studio’s broader range of visualization options.
Clara
Clara operates as a data visualization company that allows clients to research in a free, editable, and customizable database. Clara’s platform can be white-labeled, which is a feature not available in Flourish.Studio’s free version. This makes Clara a good alternative for those needing more control over data privacy and customization.
Other Tools in the Research and Data Visualization Category
Quantilope
Quantilope is more focused on market research, integrating AI to streamline survey creation, data analysis, and predictive insights. While it is not a direct competitor in data visualization, it can be used in conjunction with tools like Flourish.Studio for more comprehensive research projects.
Brandwatch
Brandwatch, with its Iris AI, is specialized in social media listening and consumer sentiment analysis. It provides real-time insights and trend identification but is more geared towards monitoring brand reputation rather than general data visualization.
Key Differences and Considerations
- Privacy and Access: Flourish.Studio’s free version makes all visualizations publicly accessible, which may be a limitation for those needing to keep their data private. Alternatives like Clara offer more control over data privacy.
- Specialization: Tools like Quantilope and Brandwatch are highly specialized in market research and social media analysis, respectively, whereas Flourish.Studio is more versatile in its data visualization capabilities.
- Collaboration: Observable is stronger in collaborative features, making it a better choice for team projects involving data visualization.
In summary, while Flourish.Studio excels in creating interactive and diverse visualizations, users may want to consider alternatives based on their specific needs for privacy, collaboration, or specialized research functions.

Flourish - Frequently Asked Questions
Frequently Asked Questions about Flourish
What types of charts and visualizations are available on Flourish?
Flourish offers more than 30 different types of charts and maps, including bar charts, line charts, pie charts, survey templates, word clouds, pictograms, and more. There are also premium templates available for paid users, such as timeline charts and scrollytelling features.
How easy is it to use Flourish, and do I need technical skills?
Flourish is designed to be user-friendly and does not require specific technical skills. It uses a template-based system and an intuitive user interface, making it accessible to users of all skill levels.
Can I create custom templates on Flourish?
Yes, you can create custom templates on Flourish. The Flourish SDK allows developers to create custom templates without limitations on functionality or design. Additionally, users on Business, Publisher, or Enterprise plans can create private templates accessible only within their company.
How do I integrate live data into my visualizations on Flourish?
Flourish offers a feature called Live CSV, which allows you to point to a web-accessible CSV file instead of manually uploading your data. This feature ensures that your visualizations are automatically updated at set intervals. For more advanced integration, the Flourish API (available as an Enterprise bolt-on) allows you to connect to live data sources.
Can I use Flourish for offline presentations?
While Flourish visualizations are typically online, users on paid plans can download visualizations or stories as HTML files, which can be used for offline presentations. However, free account users need a web connection to present their visualizations.
How does Flourish integrate with other tools like Canva?
Flourish is now part of the Canva family, and you can easily import Flourish visualizations into any Canva project. This integration allows you to combine Canva templates with Flourish graphics, resize charts, and create presentations and social media posts seamlessly.
What are the different plans available on Flourish, and what do they offer?
Flourish offers several plans, including a Free plan, Business plan, Publisher plan, and Enterprise plan. The Free plan is great for students, teachers, and freelancers, offering unlimited visualizations and access to most resources. The Business, Publisher, and Enterprise plans provide additional features such as custom themes, private templates, scrollytelling, and advanced support.
Can I use Flourish for storytelling and interactive presentations?
Yes, Flourish is uniquely designed for data storytelling. It offers features like scrollytelling, interactive presentations, and audio-driven stories. These tools help create immersive digital experiences that bring your data to life.
How does Flourish handle data privacy and security?
Flourish ensures that your data and projects remain private until you choose to publish them. The platform also uses iframes for security and practical reasons, which is a standard practice for interactive graphics. For Enterprise users, there are additional info-security processes and custom legal agreements.
Are there any training resources available for using Flourish?
Yes, Flourish provides various training resources, including online training courses, monthly webinars, and training videos on their YouTube channel. These resources cover everything you need to get started with Flourish and bring your data stories to life.
Can I combine different visualizations to create a cohesive story on Flourish?
Yes, you can combine different visualizations to create a Flourish story. These stories remain interactive, allowing your audience to fully explore the data. You can also integrate these stories into Canva projects for added flexibility.
