
Plotly - Detailed Review
Research Tools

Plotly - Product Overview
Overview
Plotly is a prominent player in the data visualization and analytics space, particularly within the Research Tools and AI-driven product category. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
Plotly is an interactive, open-source plotting library that enables users to create a wide range of statistical, financial, geographic, scientific, and 3-dimensional visualizations. It allows users to build beautiful, interactive web-based visualizations that can be displayed in various environments, including Jupyter notebooks, standalone HTML files, or as part of web applications using Dash.Target Audience
Plotly’s target audience includes data scientists, analysts, developers, and decision-makers across various industries. This encompasses individuals and organizations in finance, healthcare, marketing, technology, and more. The platform caters to different user segments, such as data scientists needing advanced tools for visualization and analysis, analysts creating reports and presentations, developers integrating interactive visualizations into applications, and decision-makers relying on data-driven insights for strategic decisions.Key Features
Interactive Visualizations
Plotly supports over 40 unique chart types, allowing users to create interactive and dynamic visualizations that can be explored in real-time.Flexibility and Integration
The platform is highly flexible and integrates seamlessly with various programming languages, including Python, R, and others. This makes it easy for users to create customized solutions.User-Friendly Interface
Despite its powerful capabilities, Plotly offers an intuitive interface that simplifies the process of creating interactive visualizations, even for users without extensive coding knowledge.Scalability
Plotly’s platform is built to handle large datasets and complex visualizations, making it suitable for both small businesses and large enterprises.Community Support
Plotly has a strong community of users, developers, and data enthusiasts who contribute to the platform’s growth and development. This community engagement fosters innovation and knowledge sharing.Advanced Technology and AI Integration
Plotly Dash, a key component of the platform, allows data scientists and analysts to build custom, interactive AI apps, including those powered by Large Language Models (LLMs) and other AI technologies. Overall, Plotly stands out for its advanced technology, flexibility, user-friendly interface, and strong community support, making it a preferred choice for a wide range of users in the data science and analytics community.
Plotly - User Interface and Experience
User Interface Overview
The user interface of Plotly, particularly in its AI-driven product category, is designed to be intuitive and user-friendly, even for those without a deep developer background.Ease of Use
Plotly’s interface is praised for its ease of use. Users can quickly build and deploy interactive data applications using Python, even if they are not experienced developers. For instance, Jay Luna, a SCADA specialist, mentioned that he was able to build his first production application in less than 2-3 months despite not having a developer background.Core Components
The user interface is built around Dash Core Components, which include essential UI elements such as graphs, dropdowns, sliders, and input boxes. These components make it easy to create interactive dashboards. For example, you can easily add a dropdown menu, sliders, or input fields to your application using simple and readable code.Deployment and Scaling
Plotly simplifies the deployment process with one-click deployment options, allowing users to share their applications instantly. This feature, along with the ability to deploy apps from local computers or CI/CD platforms, enhances the overall user experience by reducing the time and effort required to get applications live.Interactive Visualizations
Plotly is renowned for its interactive visualizations, which can be easily integrated into Dash applications. Users can create animated charts, add control buttons to animations, and customize the layout and style of their visualizations. This interactivity enhances the user experience by providing dynamic and engaging data insights.AI Integration
In the context of AI-driven products, Plotly Dash Enterprise allows users to build custom, interactive AI apps. The platform supports the integration of Large Language Models (LLMs) to create chatbots and other interactive elements that provide detailed answers based on the data within the app. This integration simplifies complex tasks and enhances the user experience by offering natural language responses and automated data analysis.Customization and Collaboration
Plotly Dash Enterprise facilitates collaboration among data scientists, business leaders, and other stakeholders. The platform allows for granular control over interactive data applications, enabling teams to customize and scale their apps according to their needs. This collaborative environment ensures that data insights are shared efficiently and effectively across the organization.Conclusion
In summary, Plotly’s user interface is designed to be accessible, interactive, and highly customizable, making it an excellent choice for building and deploying AI-driven data applications. The ease of use, combined with powerful features for deployment, scaling, and AI integration, contributes to a positive and engaging user experience.
Plotly - Key Features and Functionality
Recent Updates and Integrations
Plotly offers a plethora of features that make it a powerful tool for creating interactive and intelligent data visualizations, especially with the incorporation of AI.Interactive and Dynamic Visualizations
Plotly is renowned for its ability to create interactive plots that include features like zooming, panning, and tooltips. This interactivity enhances user engagement and allows for a deeper exploration of the data.Variety of Chart Types
Plotly supports a wide range of chart types, including scatter plots, bar charts, line graphs, pie charts, and even complex 3D plots. This versatility makes it suitable for various data visualization tasks, from simple line graphs to intricate 3D visualizations and animations.AI-Assisted Development (AIAD)
In the latest version of Dash Enterprise 5.6, Plotly introduces AI-Assisted Development through a chat-based interface in App Studio. This feature accelerates the application creation process by enabling data scientists to transform insights into shareable Dash applications seamlessly. The AI-driven chat interface helps in rapid prototyping and deployment of interactive Dash applications, streamlining workflows and enhancing productivity.Natural Language Data Analysis and Visualization
With Plotly AI, users can perform natural language data analysis and visualization, which includes auto-generated Python code. This feature simplifies the process of creating data applications by allowing users to interact with the system using natural language, making it more accessible to users of all skill levels.Data Explorer Mode
The Data Explorer Mode in App Studio simplifies workflows by enabling users to create charts directly within their analysis process. This feature facilitates faster insights and more efficient data exploration.SQL and Control Cells
App Studio now includes intuitive tools for SQL authoring and Dash control creation. These tools streamline app development, making it easier to manage and interact with data sources.Simple Application Embedding
Plotly’s App Studio allows for simple application embedding, facilitating the effortless integration of apps into host platforms. This enhances the accessibility of the applications across different environments.Advanced Monitoring System
The Advanced Monitoring System provides real-time observability tools to ensure that business-critical apps remain operational. This feature is crucial for maintaining the reliability and performance of data applications.Plotly Express
Plotly Express (PX) is a high-level interface that simplifies the creation of entire figures at once. It includes a wide range of functions for different chart types, from basic scatter and line plots to more complex 3D and multidimensional visualizations. PX functions infer sensible defaults and allow for flexible input formats, making it easier to create and customize plots.Integration with Dash
Plotly integrates seamlessly with Dash, a framework for building interactive web applications. This integration allows users to build fully functional data-driven web applications, enabling real-time data exploration and dynamic dashboards.Exporting Options
Plotly allows users to export plots as high-quality static images or interactive HTML files. This makes sharing visualizations across different platforms easy and ensures compatibility across various environments.Community Support and Documentation
Plotly boasts a strong community and comprehensive documentation, making it easy for users to find solutions, tutorials, and troubleshooting resources. This extensive support is beneficial for both beginners and experienced users.Conclusion
In summary, Plotly’s integration of AI, particularly through Dash Enterprise 5.6, significantly enhances its capabilities by introducing AI-assisted development, natural language data analysis, and streamlined workflows. These features, combined with its extensive range of chart types, interactive visualizations, and seamless integrations, make Plotly a powerful and user-friendly tool for data visualization and application development.
Plotly - Performance and Accuracy
Performance
Plotly is renowned for its ability to handle large datasets and provide interactive, scalable visualizations. The introduction of tools like Plotly-Resampler enhances this capability by performing under-the-hood data aggregation based on the current graph view, making it particularly effective for time series visualization. This approach ensures that the toolkit remains “snappy” and responsive, which is crucial for analysts who need to visually explore and analyze data quickly. Plotly’s performance is also highlighted by its integration with other tools like Dash, which allows data scientists to build custom, interactive AI apps efficiently. Dash Enterprise, for instance, has been praised for its ability to streamline operations, improve decision-making, and deliver measurable value across organizations by enabling the rapid deployment of AI data apps into production environments.Accuracy
In terms of accuracy, Plotly’s interactive visualizations help in identifying relationships, outliers, and patterns within the data. The library allows for precise customization of figures, including the ability to show different data views, add secondary y-axes, and incorporate text annotations. This level of detail ensures that the visualizations accurately reflect the underlying data, aiding in more accurate analysis and decision-making.Limitations and Areas for Improvement
Despite its strengths, Plotly and its associated tools have some limitations. For example, users have noted that Dash, while powerful, still has some missing functionality and rough edges. There are feature gaps, particularly in areas such as directionality and the inconsistent use of certain components like tables in official demos. Additionally, while Plotly is highly customizable, achieving the desired look and feel can require significant time and effort. Users often need to delve into Plotly’s extensive documentation and adjust various attributes to improve the appearance and usability of their graphs. For instance, removing gridlines, keeping consistent colors across graphs, and adjusting user interaction parameters can enhance the user experience but require additional work.Engagement and User Experience
Plotly’s interactive nature enhances user engagement significantly. The ability to hover over data points, zoom in, and subset data interactively makes it easier for analysts to explore and analyze data. However, some users find the default floating menu and zoom behavior less intuitive and often opt to customize these settings to improve the user experience.Conclusion
In summary, Plotly excels in performance and accuracy, particularly with its ability to handle large datasets and provide interactive visualizations. However, it does have areas for improvement, such as addressing feature gaps in Dash and simplifying the customization process to make it more user-friendly.
Plotly - Pricing and Plans
Plotly Overview
Plotly offers a range of options, from free and open-source tools to commercial enterprise solutions, each with distinct features and pricing.
Free and Open-Source Options
Plotly for Python
This is completely free and open-source, licensed under the MIT license. You can install, use, and distribute it without any costs or the need for an account. It allows you to create, view, and distribute charts and maps offline, except for tile maps that require external services like Mapbox or Open Street Maps.
Dash
The Dash analytics application framework is also free and open-source. It enables you to build analytical applications using Python without needing JavaScript. You can use Dash to create and deploy applications without any additional costs.
Commercial Options
Dash Enterprise
This is Plotly’s commercial offering, designed for enterprise use. Here are the key features and pricing:
Cost
The starting price point for Dash Enterprise is $50,000 per year. This includes authoring and deployment access for up to 5 data scientists and unlimited end users.
Features
Dash Enterprise offers advanced security features, one-click deployment, automated CI/CD, embeddable data apps, and the ability to build sophisticated interactive data applications. It allows for customization without frontend code and reduces IT dependence.
Additional Considerations
Mapbox Integration
If you use tile maps from services like Mapbox, you will need a Mapbox token, even with the free version of Plotly.
Cloud Services
For private hosting of graphs or data, Plotly offers cloud services that require a paid subscription. However, public-facing graphs can be hosted for free.
In summary, Plotly provides a free and open-source solution for individual users and developers, while Dash Enterprise caters to enterprise needs with a yearly subscription fee.

Plotly - Integration and Compatibility
Plotly Overview
Plotly, a versatile and interactive data visualization library, offers extensive integration and compatibility across various tools, platforms, and devices, making it a valuable asset for researchers and data analysts.
Cross-Language Compatibility
Plotly is compatible with multiple programming languages, including Python, MATLAB, Julia, and R. This multi-language support allows users to integrate Plotly into their existing workflows, regardless of the language they are using.
Integration with Development Environments
Plotly seamlessly integrates with popular development environments such as Jupyter Notebooks, allowing users to create and display interactive visualizations directly within these notebooks. It also supports integration with other tools like React, making it suitable for web-based applications.
Enterprise IT Integration
Plotly’s Dash Enterprise offers advanced integration with enterprise IT systems. It supports deployment on cloud environments like Amazon Web Services, Google Cloud Platform, and Microsoft Azure, as well as on-premises Linux servers. Additionally, it integrates with various authentication methods including LDAP, AD, PKI, Okta, SAML, OAuth2, and SSO, ensuring secure and managed access to Dash applications.
Big Data Backends
Dash Enterprise connects to major big data backends such as Salesforce, PostgreSQL, Databricks via PySpark, Snowflake, Dask, Datashader, and Vaex. This integration enables data scientists to build and deploy data applications that leverage large datasets efficiently.
Low-Code Development
Plotly’s Dash Enterprise facilitates low-code development of Dash applications, which is particularly useful for users who may not have extensive coding experience. It includes drag-and-drop application editing tools and automated reporting features, making it easier to build and deploy interactive data applications.
Deployment and Scaling
Dash applications can be deployed using the git-push command and are containerized to avoid dependency conflicts. These applications can be embedded in existing web platforms without iframes and are managed through the App Manager portal. Dash Enterprise scales horizontally with Kubernetes, supporting high-performance computing requirements such as GPU acceleration and CPU parallelization.
AI and ML Integration
Plotly Dash Enterprise also supports the integration of AI and machine learning models, enabling the creation of dynamic, LLM-powered data apps. This allows data scientists to build custom, interactive AI applications that can be shared across the organization, enhancing decision-making and operational efficiency.
Conclusion
In summary, Plotly’s extensive compatibility and integration capabilities make it a highly versatile tool for data visualization and application development, suitable for a wide range of users and environments.

Plotly - Customer Support and Resources
Customer Support
Plotly’s Customer Success team provides several layers of support to ensure users can effectively utilize their tools. Here are some key support options:App Support
The team offers detailed and expert guidance from development to deployment, ensuring that data apps meet business objectives and follow best practices. Support is available via email, with immediate triage and the option for screen-share meetings for enhanced support. Support hours are from 4am to 6pm ET, Monday to Friday.Technical Account Management
This service provides dedicated technical support to help users overcome any challenges they face with their data apps.Enablement Sessions
These sessions are designed to help users get the most out of Plotly’s tools through training and enablement programs.Professional Services
Plotly also offers professional services for more complex needs, including installation guidance and technical assistance.Additional Resources
Plotly provides a wealth of resources to help users get started and advance their skills:Tutorials and Guides
Plotly offers extensive tutorials and guides on their website, covering topics such as app layout, interactivity, interactive graphing, and callbacks. These resources are available in multiple parts and are designed to help users build and customize their data apps.Community Resources
There is a curated list of awesome Dash resources available on GitHub, including examples of various apps, such as oil and gas explorers, Uber ride visualizations, and drug discovery dashboards. These examples come with source code, making it easier for users to learn and replicate.Reporting Tools
The Customer Success team uses tools like the Slide Maker and KPI Tracker Dashboard to manage and report on support tickets efficiently. While these are internal tools, they reflect the comprehensive support infrastructure Plotly has in place.AI and ML Integration
For users working with AI and ML, Plotly provides resources on how to integrate Large Language Models (LLMs) into data apps. The Plotly Chatbot Builder simplifies the process of creating chat assistants that use LLMs to answer detailed questions based on data from external sources.Deployment and Scaling
Plotly offers one-click deployment options and command-line friendly deployment methods, allowing users to deploy and share their apps quickly. The stateless architecture of Dash enables seamless scalability on various cloud platforms like AWS, Azure, or GCP. These resources and support options are designed to help users build, deploy, and maintain effective data apps, ensuring they can leverage the full potential of Plotly’s AI-driven tools.
Plotly - Pros and Cons
Advantages of Plotly
Interactivity
Plotly stands out for its interactive plots, allowing users to zoom, pan, and hover to get detailed information about each data point. This interactivity is invaluable for exploratory data analysis and presentations, providing a more immersive experience compared to static plots generated by Matplotlib and Seaborn.Ease of Use
Plotly’s high-level API, especially through Plotly Express, makes it easy to create complex visualizations with minimal code. This user-friendly approach enables quick generation of plots without extensive customization.Aesthetics
Plotly’s default visualizations are modern and visually appealing, often requiring minimal effort to produce publication-quality visuals. This makes it an excellent choice for creating polished and professional-looking graphs.Integration with Web Technologies
Plotly seamlessly integrates with web technologies, making it ideal for creating interactive dashboards and web-based data applications. This is particularly useful for data scientists who prefer a code-first experience.AI-Assisted Development
The latest versions of Plotly, such as Dash Enterprise 5.6, incorporate AI capabilities powered by OpenAI. These features allow users to create visualizations and data applications using natural language, generating Python code automatically. This makes Plotly more accessible to less technical users and enhances the efficiency of data scientists.Disadvantages of Plotly
Performance
Plotly’s interactivity comes at the cost of performance. Rendering large datasets can be slow compared to Matplotlib and Seaborn, which are more efficient for handling extremely large datasets.Learning Curve
Although Plotly is easy to use for basic plots, mastering its full capabilities, especially the lower-level graph objects API, can be challenging. This learning curve can be steep for those not familiar with Plotly’s specific paradigms.Dependence on Web Technologies
Plotly’s interactive plots rely on web technologies like HTML, CSS, and JavaScript. This can be a disadvantage in environments where web access is restricted or not available, unlike Matplotlib and Seaborn which generate static images that are easier to embed in non-web contexts.File Size and Complexity
Interactive plots in Plotly can result in larger file sizes and more complex HTML documents. This can be a concern when sharing results or embedding plots in web pages where performance and simplicity are crucial.Limited Customization
For highly specialized plots, Matplotlib still offers more extensive customization options. While Plotly is powerful, it may not allow for the fine-tuning that Matplotlib provides, especially for very specific visualization needs. In summary, Plotly is an excellent tool for interactive data visualization and AI-assisted development, but it has some limitations, particularly in terms of performance, learning curve, and customization options.
Plotly - Comparison with Competitors
Unique Features of Plotly
Plotly AI and Natural Language Interface
Dash Enterprise 5.6 introduces Plotly AI, which enables natural language data analysis and visualization with auto-generated Python code. This feature, powered by generative AI (GenAI), allows users to interact with the platform using English language statements, making it more accessible to less-technical users.
Versatility and Multi-Language Support
Plotly supports multiple programming languages, including Python, R, and JavaScript, making it versatile and accessible to a diverse range of users. This flexibility is a significant advantage over some competitors.
Collaboration and Sharing
Plotly offers robust collaboration features that enable real-time collaboration and seamless sharing of projects. This makes it a preferred choice for teams working on data science and AI projects.
Scalability and Customization
Plotly’s cloud-based platform is scalable, allowing users to handle large datasets and complex visualizations. It also provides a wide range of customization options, giving users greater control over their data visualizations.
Potential Alternatives
Tableau
Tableau is a popular data visualization tool that allows users to create interactive and shareable dashboards. While it offers advanced analytics capabilities and a user-friendly interface, it does not have the same level of AI-driven natural language interface as Plotly. Tableau is strong in integrating with various data sources but may lack the programming language versatility of Plotly.
Microsoft Power BI
Power BI integrates seamlessly with Microsoft products and offers advanced analytics capabilities. However, it may not be as flexible in terms of programming language support as Plotly. Power BI also does not have an AI-driven natural language interface similar to Plotly AI.
Matplotlib
Matplotlib is a Python library for creating static, animated, and interactive visualizations. While it is widely used in the data science community, it does not offer the same level of interactivity and web application capabilities as Plotly. Matplotlib also lacks the AI-driven features introduced in Plotly AI.
IBM Watson Studio
IBM Watson Studio is a comprehensive data science platform that offers tools for data preparation, model building, and deployment. It provides advanced AI capabilities but may be more complex to use compared to Plotly’s user-friendly interface. Watson Studio does not have the specific natural language interface for data visualization that Plotly AI offers.
Other AI-Driven Tools
While not direct competitors in the data visualization space, other AI-driven tools can be useful in related aspects of research and data analysis:
Elicit
Elicit is an AI research assistant that helps with research questions, subject headings, and keywords. It is useful for optimizing database searches but does not offer data visualization capabilities.
ChatPDF
ChatPDF is an AI-powered app for analyzing journal articles, which can be useful for research but is not focused on data visualization.
In summary, Plotly stands out with its AI-driven natural language interface, versatility in programming language support, and strong collaboration features. While alternatives like Tableau, Power BI, and IBM Watson Studio offer powerful data visualization and analysis capabilities, they lack the specific AI-driven features and user-friendly interface that Plotly provides.

Plotly - Frequently Asked Questions
Frequently Asked Questions about Plotly
What is Plotly?
Plotly is an interactive, open-source, and browser-based graphing library. It offers Python-based charting, powered by plotly.js, and supports over 30 chart types, including scientific charts, 3D graphs, statistical charts, and more.What are the key features of Plotly?
Plotly allows for highly customizable and interactive visualizations. It supports various chart types, including 3D graphs and statistical charts. Additionally, Plotly integrates well with other tools and languages such as JavaScript, Python, R, and Julia. It also offers features like collaborative charting and no-code visualization options.How does Plotly differ from other data visualization tools like Matplotlib and Bokeh?
Plotly differs from Matplotlib and Bokeh in several ways. Unlike Matplotlib, Plotly provides highly interactive visualizations. While Bokeh also offers interactivity, Plotly supports a wider range of chart types and has better integration with Dash for building web apps. Matplotlib, on the other hand, is more robust but less interactive.What is Dash, and how does it relate to Plotly?
Dash is another open-source Python framework from Plotly Inc., used for building ML and data science web apps. It is built on top of Plotly and allows users to create interactive web applications with modern UI elements like dropdowns, sliders, and graphs directly tied to analytical Python code.Can I use Plotly without coding?
Yes, Plotly offers no-code visualization options. Users can upload a CSV file or connect to an SQL database and create charts without needing to write code. This makes it accessible to a broader range of users, including those without a developer background.What are the deployment options for Plotly?
Plotly can be deployed in various environments. It offers cloud-based and on-premise deployment options, allowing users to choose what best fits their resources and needs. This includes the ability to deploy Dash apps with one-click deployment and automated CI/CD processes.What are the pricing plans for Plotly?
Plotly offers several pricing plans. There is a free open-source version available, as well as paid plans such as Dash Cloud for Teams and Dash Enterprise, which start at $50,000 per year. Custom pricing is also available for specific needs, and users can contact the vendor for a quote.How scalable is Plotly?
Plotly, especially through its Dash Enterprise, is highly scalable. It allows for the deployment of data apps on any cloud VPC, such as AWS, Azure, or GCP, and supports advanced security features and automated CI/CD processes.Can I integrate Plotly with other tools and platforms?
Yes, Plotly integrates well with various tools and platforms. It supports integration with data sources like CSV files and SQL databases, and it can be used within environments like Domino Data Lab, which provides built-in support for Dash.What kind of support does Plotly offer?
Plotly offers significant support, including extensive documentation, community forums, and customer support. For Dash Enterprise, there are additional features like one-click deployment, automated CI/CD, and embeddable data apps, which are backed by a supportive team.Are there any success stories or case studies using Plotly?
Yes, there are several success stories and case studies. For example, companies have reported significant cost savings, faster time-to-delivery for custom data apps, and improved efficiency in data sharing and visualization using Plotly and Dash Enterprise.