
Zoho Analytics - Detailed Review
Research Tools

Zoho Analytics - Product Overview
Zoho Analytics Overview
Zoho Analytics is a powerful, AI-driven business intelligence (BI) and data analytics platform that helps organizations extract valuable insights from their data to make informed decisions.Primary Function
The primary function of Zoho Analytics is to analyze business data from various sources, providing both descriptive and prescriptive analytics. It enables users to delve into historical data to understand past trends, identify key drivers, and predict future outcomes using machine learning and AI capabilities.Target Audience
Zoho Analytics is designed for a wide range of users, including:- Spreadsheet users looking to move beyond basic spreadsheet analysis.
- Custom application and database users needing advanced reporting capabilities.
- Data analysts and data visualization specialists.
- Departments such as sales, marketing, finance, project management, and helpdesk within small and medium businesses.
Key Features
Data Integration and Preparation
Zoho Analytics allows users to import data from multiple sources, including local files, web URLs, Google Drive, local/cloud databases, and popular business applications. It provides powerful data modeling and preparation options to structure, transform, and clean data sets for effective analysis.Advanced Analytics
The platform offers advanced analytics features such as:- Forecasting & Trend Analysis: Predict future outcomes using uni-variate and multivariate forecasting models.
- Anomaly Detection: Identify anomalies/outliers using ML and statistical models.
- Clustering: Visualize data grouped into clusters to analyze common patterns.
- What-if Analysis: Simulate complex scenarios to find optimal business outcomes.
Machine Learning and AI
Zoho Analytics includes AI-powered features like:- AutoML: Build custom ML models with a no-code assistant.
- Code Studio: Develop custom models using Python.
- Zia: A conversational AI assistant that performs auto-analysis and provides insights through natural language queries.
Market Research and Intelligence
The platform is also equipped for market research, allowing users to:- Identify target markets and explore market dynamics.
- Conduct competitor analysis and market-opportunity analysis.
- Analyze survey data and perform market segmentation.
Reporting and Dashboards
Users can create reports and dashboards using an intuitive drag-and-drop interface. The platform supports various reporting options, including charts, pivot tables, summary views, and tabular views. Dashboards can be created to organize reports into a single page for quick insights into key metrics.Collaboration and Integration
Zoho Analytics facilitates deep collaborative analytics with features like contextual comment threads and report sharing. It also offers low-code/no-code integration with robust APIs for data integration, modeling, and customization.Conclusion
In summary, Zoho Analytics is a comprehensive tool that integrates data from various sources, provides advanced analytics capabilities, and leverages AI and ML to help businesses make data-driven decisions.
Zoho Analytics - User Interface and Experience
User Interface Overview
The user interface of Zoho Analytics is crafted to be intuitive, user-friendly, and highly interactive, making it accessible to a wide range of users, regardless of their technical background.Drag-and-Drop Interface
One of the standout features of Zoho Analytics is its drag-and-drop interface. This feature allows users to easily create powerful reports, widgets, and charts by simply dragging and dropping columns from selected tables. This interface is particularly useful for customizing reports and applying filters, all with a simple and intuitive drag-and-drop solution.Dashboard Creation
Zoho Analytics enables users to create comprehensive dashboards that organize reports from various data sources on a single page. The dashboard interface is also drag-and-drop based, allowing users to add text, images, widgets, and user filters. Users can set up titles, descriptions, and themes, and even enable drilling down in charts and viewing underlying data in reports. This flexibility ensures that dashboards can be customized to meet specific business needs.Mobile Apps
For users on the go, Zoho Analytics offers mobile BI apps for both iOS and Android. These apps are native applications that leverage the device’s capabilities to provide a smooth, responsive, and optimized performance. Users can access and visualize various charts, pivot tables, and KPI widgets, interact with data using Zia (the AI-powered conversational analytics interface), and organize and share reports with their team. The mobile apps also support real-time dashboards, touch gestures for filtering and sorting data, and instant alerts and notifications.UI Enhancements
Zoho Analytics has recently introduced several UI enhancements, including a new intuitive and user-friendly interface featuring glass-morphism, which improves visual clarity. The platform now supports a right-to-left user interface for languages like Arabic and Hebrew and includes Zoho’s own font, Puvi. These updates make data visualization more intuitive and visually appealing.Embedded Analytics
For a cohesive user experience, Zoho Analytics offers embedded analytics capabilities. This allows for tight integration with other applications, ensuring a seamless workflow. Users can customize the look and feel to match the host application, and the platform supports single sign-on authentication for a unified user experience. The embedded analytics solution is designed to be user-friendly, allowing users to quickly find answers and analyze data without needing extensive training.Ease of Use
The overall user experience of Zoho Analytics is highly praised for its ease of use. The platform is designed to be accessible even for those familiar with basic tools like Excel and SQL. Users appreciate the intuitive interface, which does not require multiple training sessions to get started. Features like Ask Zia, the AI-powered conversational analytics interface, further simplify the process of analyzing and interpreting data.Conclusion
In summary, Zoho Analytics offers a highly intuitive and user-friendly interface that makes data analysis and visualization straightforward and engaging. Its drag-and-drop features, customizable dashboards, and seamless mobile apps ensure that users can interact with their data efficiently, both on desktop and mobile devices.
Zoho Analytics - Key Features and Functionality
Zoho Analytics Overview
Zoho Analytics, a self-service business intelligence and analytics platform, boasts a range of features that are significantly enhanced by its integration of artificial intelligence (AI) and machine learning (ML). Here are the key features and how they work:Reports and Dashboards
Zoho Analytics allows users to create detailed reports and dashboards with ease. The platform offers an intuitive reports interface, enabling users to design, refine, and collaborate on their dashboards effortlessly.- Auto Analysis: This feature uses AI to auto-generate reports and dashboards. Users select a base table, and the system automatically creates various reports and dashboards, saving time and effort.
Data Visualization
The platform provides a variety of attractive graph and chart formats, making data visualization engaging and informative. Users can create stunning data visualizations, including tabular views, summary views, and pie charts.AI-Powered Insights
Ask Zia
Ask Zia is Zoho’s Natural Language Querying AI copilot. It allows users to ask questions in natural language and receive instant insights. Ask Zia now supports Spanish and French, and users can interact with it within IM channels like Microsoft Teams.Zia Insights
Zia Insights is an AI-powered diagnostic analytics engine that provides contextual insights, bringing decision intelligence directly into the platform. This feature helps users gain deeper, faster, and more contextual insights.Data Science and Machine Learning (DSML) Studio
The DSML Studio enables users to build custom machine learning models easily. Key features include:- AutoML: A no-code assistant that helps users build custom ML models without extensive coding knowledge.
- Feature Engineering and Hyperparameter Tuning: Users can engineer features and tune hyperparameters to optimize their ML models.
Integration and Data Sources
Zoho Analytics allows data import from a wide variety of sources, including files, feeds, databases, Zoho apps, and third-party applications such as CRM, marketing, finance, and more. This integration facilitates comprehensive data analysis across different business functions.Collaborative Analytics
Users can share views, reports, and dashboards with colleagues and set specific permissions such as read-only, read-write, report authoring, and more. This collaborative feature enhances teamwork and ensures that the right people have access to the right data.OpenAI Integration
Zoho Analytics integrates seamlessly with OpenAI using Retrieval-Augmented Generation (RAG). This integration allows users to find public datasets, create formula and SQL queries, and leverage OpenAI APIs with Bring Your Own Key (BYOK) for enhanced data analysis.Query Table and SQL Functions
Users can create query tables using SQL select queries, combining data from multiple tables to create specific views or charts. The platform supports various SQL functions, including logical, aggregate, date, and string functions.API Access
Zoho Analytics provides APIs for data integration, custom templates, and dynamic report embedding. This allows developers to build and manage robust reporting and analysis capabilities within their business applications.Mobile Accessibility and Smart Chat
The platform is accessible on mobile devices, ensuring users can analyze data and generate insights on the go. Additionally, the Smart Chat feature enhances user interaction, making it easier to access and analyze data.Conclusion
In summary, Zoho Analytics leverages AI and ML to provide automated insights, predictive analysis, and enhanced data visualization. Its features are designed to make data analysis accessible, efficient, and collaborative, making it a powerful tool for businesses seeking to derive meaningful insights from their data.
Zoho Analytics - Performance and Accuracy
Performance Enhancements
To optimize the performance of Zoho Analytics, particularly for handling large volumes of data, several strategies can be employed:
Memory Allocation
Increasing the heap memory allocated to Zoho Analytics can significantly improve application responsiveness. For example, allocating 4GB of memory by adjusting the wrapper.java.maxmemory
setting in the wrapper.conf
file can make a substantial difference.
Data Structure
Using a single, unified (de-normalized) table instead of multiple tables can enhance reporting efficiency. This involves using SQL joins to import only the relevant fields from various tables in the source database.
Data Import
Creating static copies of frequently updated tables before importing them into Zoho Analytics helps avoid data mismatches. Alternatively, using the live connect option for certain databases ensures reports are generated from real-time data.
Formula Management
It is recommended to create formulas in the data source rather than within Zoho Analytics to avoid repeated computations and improve report loading times.
Query Tables
Limiting nested queries to three levels is crucial, as excessive nesting can slow down report loading. Instead, create nested views in the data source and import them directly into Zoho Analytics.
Accuracy and Data Integrity
For ensuring accuracy and data integrity:
Data Format
Converting date values from Unix timestamps to human-readable formats before importing them into Zoho Analytics can prevent delays in rendering reports, especially with large datasets.
Real-Time Data
Using the live connect option allows Zoho Analytics to display reports based on real-time data from the source database, ensuring that the data is up-to-date and accurate.
Selective Data Import
Importing only the relevant data, such as using a ‘where’ clause in SQL queries, helps in generating reports efficiently and accurately for the specified time period.
Limitations and Areas for Improvement
Despite its strengths, Zoho Analytics has some limitations:
Customer Support
Many users have reported that the customer support for Zoho Analytics is lacking, which can be a significant issue for a business intelligence tool.
Documentation and Integration
The documentation and assistance videos are sometimes unclear and overly technical, making it challenging for users to integrate the platform, especially for white label or embedded use cases.
Mobile App
The mobile app of Zoho Analytics has been criticized for being inadequate, which can hinder user experience and accessibility.
Subscription Model
The subscription cost per person rather than per group can be inconvenient for larger organizations with multiple employees.
Feature Expectations
Some users expect more robust accounting features and calendar views, which Zoho Analytics does not currently offer.
AI and Predictive Analytics
Zoho Analytics has made significant strides in integrating AI and machine learning to enhance its capabilities:
Predictive and Prescriptive Analytics
The platform offers both descriptive and prescriptive analytics, enabling businesses to extract valuable insights and make informed decisions. Its AI-driven features provide actionable recommendations and help in understanding the root causes of events.
Data Management and Integration
Zoho Analytics integrates data from external sources seamlessly and enables headless BI, which is crucial for advanced analytics and AI. The platform’s common data model facilitates the creation of analytical models, pre-packaged reports, and dashboards across various business applications.
In summary, Zoho Analytics performs well when optimized with proper memory allocation, efficient data structures, and careful management of formulas and queries. However, it faces challenges in customer support, documentation clarity, and certain feature expectations. The integration of AI and machine learning capabilities positions Zoho Analytics as a strong tool for predictive and prescriptive analytics, but users need to be aware of its limitations to maximize its benefits.

Zoho Analytics - Pricing and Plans
Zoho Analytics Pricing Overview
Zoho Analytics offers a structured pricing plan that caters to various business needs, from small-scale reporting to large-scale enterprise requirements. Here’s a detailed outline of the different tiers and their features:
Pricing Plans
Always Free Plan
- This plan is free and targeted at small end reporting requirements.
- Supports 2 users (an Account Administrator and 1 shared user).
- Allows creation of up to 5 Workspaces.
- Supports up to 10,000 rows in your account.
- Includes up to 3 Scheduled Data Imports and 3 SQL Query Tables.
- Offers HTTPS (SSL) support for secured access.
Basic Plan
- Priced at $30 per month when billed annually.
- Supports 2 users.
- Allows storage of up to 0.5 million rows.
- Includes unlimited Workspaces.
- Offers basic features such as data import, reporting, and dashboard creation.
Standard Plan
- Priced at $60 per month when billed annually.
- Supports up to 5 users.
- Allows storage of up to 1 million rows.
- Includes unlimited Workspaces.
- Offers additional features like advanced reporting and analytics compared to the Basic Plan.
Premium Plan
- Priced at $145 per month when billed annually.
- Supports up to 15 users.
- Allows storage of up to 5 million rows.
- Includes unlimited Workspaces.
- Offers advanced features such as more detailed analytics, additional data import options, and enhanced collaboration tools.
Enterprise Plan
- Priced at $575 per month when billed annually.
- Supports up to 50 users.
- Allows storage of up to 50 million rows.
- Includes unlimited Workspaces.
- Offers the most comprehensive set of features, including advanced security, customization options, and extensive analytics capabilities.
Add-ons
In addition to the base plans, Zoho Analytics offers several add-ons:
- Rows Add-on: Allows purchasing additional rows beyond the limit of your current plan.
- Users Add-on: Enables adding more users beyond the limit of your current plan, starting at $8 per user per month.
- Viewer Add-on: Allows adding viewers who can access reports in read-only mode, starting at $4 per viewer per month (minimum of 25 viewers).
- Scheduled Emails: Allows scheduling reports and dashboards to be emailed at set intervals, starting at $15 per month for 10 Scheduled Emails.
- Alert Schedulers: Monitors data and sends alerts based on set conditions, starting at $15 per month for 10 Alert Schedulers.
- Analytics Portal: Available only for Premium and Enterprise plans, allows publishing reports as a micro-site, starting at $25 per month.
Payment Options
- Zoho Analytics offers both monthly and yearly payment options. Yearly payments come with a 20% discount.
- Payments can be made in various international currencies, including USD, INR, GBP, EUR, CAD, AUD, SGD, AED, SAR, JPY, MXN, ZAR, NGN, KES, EGP, and CNY.
Trial Period
- Any user can sign up for a 15-day trial of any of the paid plans to evaluate the features.
- After the trial period, the account will automatically be downgraded to the Free Plan if a paid plan is not purchased. All data will remain accessible, but new rows cannot be added if the Free Plan limit is exceeded.
This structure allows users to choose a plan that best fits their needs, with the flexibility to upgrade or add features as required.

Zoho Analytics - Integration and Compatibility
Integration with Zoho Apps
Seamless Integration
Zoho Analytics seamlessly integrates with various applications within the Zoho suite. This includes Zoho CRM, Zoho Finance apps (such as Zoho Books and Zoho Invoice), Zoho Projects, Zoho BugTracker, Zoho Recruit, and even ManageEngine products like ServiceDesk Plus and SupportCenter Plus.Dynamic Visualizations
These integrations enable users to analyze data from these applications using dynamic visualization options and pre-packaged reports and dashboards. For example, you can combine CRM data with financial data to create reports like deals to invoice funnels and revenue vs expense analyses.Integration with External Applications
Popular Business Applications
Beyond the Zoho ecosystem, Zoho Analytics integrates with over 25 popular business applications, including Google Analytics, Salesforce CRM, QuickBooks, and Zendesk.Zapier Support
Additionally, it supports integration with over 500 apps through Zapier, allowing for a broad range of data import options.Custom Integrations
Users can also integrate their own applications with Zoho Analytics using the Zoho Analytics API. This flexibility allows businesses to connect any custom or proprietary systems they may be using.Data Blending and Reporting
One of the key features of Zoho Analytics is its ability to blend and merge data from different sources, creating meaningful business reports. This capability is crucial for generating comprehensive insights across various business functions.Advanced Analytics and AI
Zoho Analytics incorporates AI and machine learning to enable predictive analytics. It integrates with OpenAI and uses Retrieval-Augmented Generation (RAG) to generate complex queries and models for analysis, all while ensuring data privacy and security. This integration helps users extract insights without extensive technical expertise.Platform Compatibility
Zoho Analytics operates on a cloud-scale data platform architecture that can be deployed in various environments, including Zoho Cloud, on-premise, or public cloud settings. This flexibility ensures that the platform can adapt to the specific needs and infrastructure of any organization.Embedded Analytics
The platform allows for the embedding of powerful BI and analytics features within existing applications using low-code or no-code integration capabilities. This makes it easy to set up fully customizable standalone analytics portals or integrate analytics directly into other business systems.Collaboration and Sharing
Zoho Analytics supports real-time collaboration by allowing users to share data and reports in read or read-write modes. Reports can also be exported and printed in various formats, and notifications can be sent via email. Additionally, reports can be published for wider consumption and embedded within websites, web applications, and blogs.Conclusion
In summary, Zoho Analytics offers extensive integration capabilities with both Zoho and external applications, supports custom integrations through APIs, and provides advanced analytics features powered by AI. Its flexibility in deployment and collaboration options make it a highly compatible and versatile tool for business intelligence.
Zoho Analytics - Customer Support and Resources
Customer Support Options
Zoho Analytics offers a comprehensive array of customer support options and additional resources to ensure users can effectively utilize the platform.
Support Channels
- Email Support: Users can email the support team at support@zohoanalytics.com for assistance with their queries.
- Community Forums: Active community forums are available where users can post questions and get help from the support community.
- Live Chat: Live chat support is provided, with availability varying by plan. The Premium plan offers 24/7 live chat support, while other paid plans have limited hours.
- Toll-Free Support: Customers with paid subscriptions can call toll-free numbers or request a support call. Premium plan users have 24/7 access, while other paid plans have support available during business hours.
- Customer Portal: Users can view all their support tickets, raise new requests, and get answers from product experts through the customer portal.
Additional Resources
- Knowledge Base: A detailed collection of articles and help pages is available for setting up, customizing, and using Zoho Analytics features.
- How-to Videos: Users can watch “How-to” videos to learn about different features and functionalities of the platform.
- Training Sessions: Zoho Analytics offers virtual classroom training sessions to help users get the most out of the product. Users can refer to the Training page for more information and registration.
Advanced Support Features
- Remote Assistance: For users needing hands-on help, remote assistance is available through screen sharing sessions, particularly for Enterprise and Premium plan customers.
- Escalation Contact Number: Premium plan users have access to a direct escalation contact number for critical issues.
- Quarterly Feature Update Calls: Premium plan users receive quarterly calls to update them on the latest product features and enhancements.
Specialized Support for On-Premise Users
For users of Zoho Analytics On-Premise, specific support channels are available, including a dedicated email address (onprem-support@zohoanalytics.com) and toll-free helplines for different regions.
By providing these diverse support channels and resources, Zoho Analytics ensures that users can quickly resolve issues and maximize their use of the platform.

Zoho Analytics - Pros and Cons
Advantages of Zoho Analytics
Zoho Analytics offers several significant advantages, particularly with its integration of AI-driven features:
User-Friendly Interface
Zoho Analytics has a clean and intuitive interface, making it easy for users to navigate and find the information they need.
Affordable Pricing
The tool is relatively affordable compared to other similar business intelligence tools, making it accessible to small to medium-sized businesses.
Integration with Other Zoho Products
As part of the Zoho suite, it integrates well with other Zoho products, providing a seamless experience for users.
Data Visualization
Zoho Analytics offers a wide range of data visualization options such as charts, graphs, and maps, allowing users to present data in an easy-to-understand format.
Collaboration
The tool provides collaboration features that allow users to share reports and dashboards with others and provide real-time feedback and comments.
AI-Powered Features
Zoho Analytics is augmented with AI capabilities through Zia, an AI-powered data analytical assistant. Zia uses natural language processing to provide critical business insights quickly, offers automated insights, and includes predictive analysis and generative AI capabilities.
Automated Machine Learning
The latest version, Zoho Analytics 6.0, introduces AutoML, allowing users to build predictive models without needing programming or data science knowledge.
Multisource Integration and Data Enrichment
The platform can integrate data from multiple sources and offers automatic data enrichment, improving insight quality without manual intervention.
Disadvantages of Zoho Analytics
Despite its advantages, Zoho Analytics also has some notable disadvantages:
Steep Learning Curve
For new users, Zoho Analytics can have a steep learning curve, and it may take some time to fully utilize all of its features.
Limited Data Manipulation
Some users have reported limitations in data manipulation, which can be a challenge for those who need to perform complex data analysis.
Lack of Advanced Features
Compared to other business intelligence tools, Zoho Analytics may lack some advanced features such as comprehensive predictive analytics and machine learning capabilities, although this is being addressed in newer versions.
Slow Performance
Some users have reported slow performance when working with large datasets, which can hinder productivity.
Limited Customization Options
Zoho Analytics may not have as many customization options as some other business intelligence tools, which can limit its usefulness for some users.
Customer Support Issues
Many online reviewers have noted that Zoho Analytics’ customer support is lacking, and the documentation and assistance videos can be unclear and overly technical.
Mobile App Limitations
The mobile app for Zoho Analytics has been reported as inadequate by some users.
Subscription Cost
The subscription cost is per person rather than per group of users, which can be inconvenient for firms with several employees.
Overall, Zoho Analytics is a strong option for businesses looking for a user-friendly and affordable business intelligence tool, especially with its enhanced AI features. However, it may not be the best fit for businesses requiring advanced data manipulation or comprehensive customization options.

Zoho Analytics - Comparison with Competitors
When Comparing Zoho Analytics with Other Products
When comparing Zoho Analytics with other products in the business intelligence and data analytics category, several key differences and unique features become apparent.Zoho Analytics
Zoho Analytics is a self-service BI and data analytics software that allows users to analyze data, create data visualizations, and discover hidden insights. It offers powerful and flexible reporting capabilities, an in-built analytical database grid, and features like predictive sales forecasting, pipeline planning, and intelligent alerts and notifications.Key Features of Zoho Analytics
- Predictive sales forecasting
- Pipeline planning
- Visual pipeline monitoring
- Predictive time-series reporting and analytics
- Territory analytics and management
- Intelligent alerts and notifications
- Data ingestion and interoperability
- Collaboration tools
- Artificial intelligence-based insights
- Scenario analysis
Alternatives and Competitors
HubSpot Sales Hub
HubSpot Sales Hub is another option that stands out for its ease of use and integration with other HubSpot tools. It leverages AI to build pipelines and close deals, bringing all tools and data together on a single CRM platform. While it is more focused on sales than broad analytics, it is highly regarded for its training and innovation.Tableau
Tableau is a highly acclaimed analytics platform known for its user-friendly interface and powerful analytics capabilities. It offers better training, more transparency, and reliability compared to Zoho Analytics. Tableau is particularly strong in data visualization and can be deployed in various environments, including cloud and on-premises.Microsoft Power BI
Microsoft Power BI is a business analytics solution that allows users to visualize data and share insights across the organization. It connects to hundreds of data sources and offers live dashboards and reports. Power BI is more inspiring, innovative, and transparent than Zoho Analytics, with better training and reliability.Oracle Analytics Cloud
Oracle Analytics Cloud is a comprehensive solution that meets a wide range of analytics needs. It offers data intelligence and embedded AI, making it more efficient, transparent, and innovative than Zoho Analytics. It is also better at training and more reliable.Qlik Sense
Qlik Sense is a business intelligence and visual analytics platform that supports a range of analytic use cases. It is known for its Associative Engine and offers self-service analytics, interactive dashboards, and custom analytics. Qlik Sense is more transparent, innovative, and reliable than Zoho Analytics.Looker
Looker streamlines the data supply chain to create actionable information. It delivers powerful purpose-built applications and provides a flexible, embedded analytics framework. Looker is more transparent, inspiring, and innovative than Zoho Analytics, with better efficiency and reliability.Amazon QuickSight
Amazon QuickSight is a fast, cloud-powered business intelligence service that makes it easy to deliver insights to everyone in the organization. It is more innovative, transparent, and efficient than Zoho Analytics, with better reliability and user care.Unique Features and Considerations
- Integration and Interoperability: While Zoho Analytics excels in integrating with other Zoho tools, alternatives like HubSpot Sales Hub and Microsoft Power BI offer seamless integration with their respective ecosystems.
- Data Visualization: Tableau and Qlik Sense are particularly strong in data visualization, offering more advanced and user-friendly tools for visual analytics.
- AI and Machine Learning: Oracle Analytics Cloud and SAP Analytics Cloud incorporate advanced AI and machine learning capabilities, providing deeper insights and predictive analytics.
- Ease of Use: Microsoft Power BI and Amazon QuickSight are noted for their ease of use, making them accessible to a broader range of users.
- Cost and Scalability: Zoho Analytics offers competitive pricing, but alternatives like Tableau and Oracle Analytics Cloud may require more significant investments, especially for larger or more complex analytics needs.

Zoho Analytics - Frequently Asked Questions
Frequently Asked Questions about Zoho Analytics
1. How much does Zoho Analytics cost?
Zoho Analytics offers several pricing plans. The basic plan starts at $24 per month when billed annually, supporting 2 users, 0.5 million rows, and unlimited workspaces. There are also Standard, Premium, and Enterprise plans, with the Enterprise plan costing $455 per month when billed annually, supporting 50 users and 50 million rows. Additionally, there is an Always Free Plan that supports 2 users, 5 workspaces, and 10,000 rows.2. What are the user roles supported in Zoho Analytics?
Zoho Analytics supports multiple user roles, including administrators, users, and viewers. Administrators can manage the account and settings, users can create and share reports, and viewers can access reports in read-only mode. You can assign these roles based on your plan and purchase additional users or viewers as needed.3. Can I change my account administrator?
Yes, you can change the account administrator in Zoho Analytics. This process allows you to transfer administrative rights to another user, which can be useful for organizational changes or when the current administrator is no longer available.4. What are the benefits of using the priced plans in Zoho Analytics?
The priced plans in Zoho Analytics offer several benefits, including the ability to store more data (more rows), support for more users, unlimited scheduled data imports, unlimited SQL query tables, periodic emailing of reports, data backup, data encryption, and the ability to audit account activities. Additionally, you can rebrand with a custom logo and use other advanced features.5. Is there a free version of Zoho Analytics?
Yes, Zoho Analytics offers an Always Free Plan. This plan is targeted at small-scale reporting needs and supports 2 users, 5 workspaces, and 10,000 rows. It is a good option for small businesses or individuals with limited reporting requirements.6. Can I purchase add-ons for my current plan?
Yes, you can purchase add-ons for your current plan in Zoho Analytics. These add-ons include additional rows, users, viewers, scheduled emails, alert schedulers, and an analytics portal. However, add-ons can only be purchased if you are on one of the paid plans, not the free plan.7. How do I sign up for a Zoho Analytics account?
To sign up for a Zoho Analytics account, you can visit the Zoho Analytics website and follow the sign-up process. You will need to provide some basic information and choose a plan that suits your needs. There is also a 15-day trial available for any of the paid plans, allowing you to evaluate the service before committing to a purchase.8. Can I change my primary email address in Zoho Analytics?
Yes, you can change your primary email address in Zoho Analytics. This can be done through the account settings, allowing you to update your contact information as needed.9. How secure is my data in Zoho Analytics?
Zoho Analytics takes data security seriously. Your data is secured with encryption, and you can configure access restrictions for your account. Additionally, you can track the activities of your account to ensure data integrity and security.10. What happens to my data if I downgrade from a paid plan to the free plan?
If you downgrade from a paid plan to the free plan, your data will still be available and accessible. However, if you have exceeded the row limit of the free plan, you will not be able to add new rows until you upgrade to a paid plan or purchase additional rows.
Zoho Analytics - Conclusion and Recommendation
Final Assessment of Zoho Analytics
Zoho Analytics stands out as a powerful and versatile tool in the AI-driven research tools category, offering a wide range of features that cater to various business needs.
Key Features and Benefits
- Data Integration and Preparation: Zoho Analytics seamlessly connects with over 500 data sources, including cloud business apps, databases, data lakes, and more. It also features an AI-powered data preparation studio with numerous transformation options, making it easy to clean, blend, and prepare data for analysis.
- AI-Driven Insights: The platform is equipped with Zia, a natural language processing and generation assistant, which allows users to generate visualizations and insights using plain language queries. Zia Suggestions and Zia Insights further enhance the analysis by recommending the best visualizations and providing key takeaways in easy-to-read narratives.
- Advanced Data Visualization: Users can create complex and dynamic visualizations, and the platform automatically generates reports and dashboards, saving time and effort. The predictive AI capabilities enable forecasting future trends, and anomaly detection alerts users to unusual data patterns.
- Collaboration and Accessibility: Zoho Analytics supports deep collaborative analytics with features like contextual comment threads, report sharing, and custom roles for access control. It is also accessible on mobile devices, making it convenient for decision-making on the go.
- Market Research and Analysis: The platform is particularly useful for market research, allowing businesses to identify target markets, analyze market dynamics, and perform competitor analysis. It also supports survey analytics and market segmentation, helping in product development and customer engagement strategies.
Who Would Benefit Most
Zoho Analytics is highly beneficial for a variety of users and organizations:
- Business Analysts and Decision Makers: Those who need to analyze large datasets, create visualizations, and make informed decisions will find Zoho Analytics invaluable. Its AI-driven insights and automated report generation save time and enhance decision-making.
- Market Researchers: The platform’s capabilities in market intelligence, competitor analysis, and survey analytics make it a strong tool for market researchers looking to gain actionable insights.
- Non-Technical Users: With features like Ask Zia and prebuilt AI visualizations, non-technical users can easily generate insights and reports without needing extensive technical knowledge.
Overall Recommendation
Zoho Analytics is a highly recommended tool for any organization seeking to leverage AI-driven analytics to enhance their decision-making processes. Its extensive integration capabilities, automated data preparation, and advanced visualization features make it a comprehensive solution for various business needs. The platform’s user-friendly interface and collaborative features ensure that it is accessible and beneficial for both technical and non-technical users.
Given its flexibility, scalability, and the wide range of features it offers, Zoho Analytics is an excellent choice for businesses looking to extract valuable insights from their data and make data-driven decisions efficiently.