Clearbit - Detailed Review
Sales Tools
Clearbit - Product Overview
Clearbit Overview
Clearbit, now part of HubSpot as Breeze Intelligence, is a leading AI-powered B2B data enrichment tool that plays a crucial role in enhancing sales, marketing, and analytics efforts for businesses.
Primary Function
Clearbit’s primary function is to enrich existing records, prioritize leads, and uncover purchasing signals. It acts as a HubSpot Native Data Provider, integrating seamlessly with HubSpot to provide comprehensive B2B data solutions.
Target Audience
Clearbit is best suited for B2B companies, particularly those using HubSpot CRM. It is ideal for sales and marketing teams looking to optimize their go-to-market strategies, improve data quality, and target high-fit leads more effectively.
Key Features
- Data Enrichment: Clearbit enriches records using over 250 public and private data sources, including company websites, social media profiles, and legal filings. It employs AI and machine learning to clean, standardize, and refresh B2B records in real-time.
- Lead Scoring and Routing: The platform allows for real-time lead scoring and routing, helping teams identify high-fit leads and focus their efforts on the most promising prospects.
- Buying Intent Signals: Clearbit reveals buying intent by identifying companies that match the ideal customer profile through its IP intelligence data. This helps in targeting qualified companies showing interest.
- Advertising Audiences: Clearbit offers specific advertising audiences, such as Prospect Audiences, Site Visitor Audiences, and Contact Audiences, to target ideal customers on platforms like Facebook, Google, and LinkedIn.
- Dynamic Form Shortening: It reduces form friction by automatically filling in fields with enriched data, ensuring 100% data coverage for leads.
- Global Coverage: Clearbit provides global coverage across every country and in any language, making it a versatile tool for international B2B operations.
- Advanced Analytics and AI/ML Models: The data from Clearbit can be used to build predictive models for forecasting customer churn, identifying upsell opportunities, and optimizing pricing strategies.
Additional Benefits
- Company and Contact Databases: Clearbit offers extensive company and contact databases with over 100 B2B data attributes, including firmographics, technographics, employee data, and funding details.
- GDPR Compliance: The platform is GDPR compliant, ensuring data handling meets regulatory standards.
- Real-Time Data Activation: Clearbit activates data in real-time, enabling dynamic website personalization and targeted campaigns based on visitor attributes.
Conclusion
Overall, Clearbit is a powerful tool for B2B companies looking to enhance their data quality, target the right leads, and drive business growth through intelligent go-to-market strategies.
Clearbit - User Interface and Experience
User Interface of Clearbit (Breeze Intelligence for HubSpot)
The user interface of Clearbit, now integrated as Breeze Intelligence for HubSpot, is designed to be intuitive and user-friendly, although there are some varied experiences reported by users.
Ease of Use
Clearbit is generally praised for its ease of use. Users find it straightforward to install and operate, with many noting that it saves a significant amount of time by automating labor-intensive tasks such as data enrichment and lead verification. However, some users have mentioned a learning curve, particularly with the recent UX changes. For instance, the new visitor report has been criticized for being more difficult to read and use, and the credit-based system is seen as fairly unintuitive by some users.
User Interface
The interface provides a clear and organized layout, especially with features like the visitor dashboard that highlights companies matching the ideal customer profile. This allows users to focus their outbound efforts on qualified companies showing interest. Clearbit also integrates seamlessly with other tools like Salesforce, ensuring immediate deduplication of data and making it campaign-ready. This integration enhances the overall usability by providing a streamlined prospecting experience.
User Experience
Users appreciate the ability to view companies that have visited their website, which is highly beneficial for sales and marketing purposes. Combining this data with other analytics tools like HubSpot and Google Analytics has been particularly useful for optimizing web experiences and targeting outbound campaigns effectively. However, there are some areas for improvement. Some users have noted that the current interface could benefit from more visual cues and clearer documentation to help new users fully utilize the features. Additionally, there have been occasional discrepancies in the data provided, which require verification from other sources.
Key Features
- Data Enrichment: Clearbit enriches lead data by adding extra prospect information such as contact details, job titles, and corporate information, making it easier for sales teams to personalize their outreach.
- Buying Intent: The platform reveals buying intent from high-fit companies, allowing prompt action to convert intent into a pipeline.
- Form Shortening: Dynamic Form Shortening reduces friction by only showing necessary fields if an enrichment value isn’t available, ensuring 100% data coverage for leads.
Overall, while Clearbit’s user interface is generally user-friendly and efficient, there are areas where improvements can be made to enhance the user experience, particularly in terms of data consistency and intuitive navigation.
Clearbit - Key Features and Functionality
Clearbit Overview
Clearbit is a comprehensive data enrichment platform that leverages AI and machine learning to enhance B2B sales and marketing efforts. Here are the main features and how they work:
Data Enrichment
Clearbit enriches customer and lead data by appending over 100 attributes in real-time. This process involves sourcing data from more than 250 public and private sources, which are then refined through machine learning algorithms and human quality assurance to ensure accuracy. Attributes include firmographic data such as company size, industry, revenue, and technographics like the technologies used by the company.
Real-Time Data Activation
Clearbit’s real-time data activation allows for immediate enrichment of new leads or accounts added to your CRM. This ensures that sales and marketing teams have the latest context without any manual effort. For example, when a prospect visits your website, Clearbit can instantly provide additional context about their company and role, enabling more relevant and impactful conversations.
Lead Builder and Lead Enrichment
The platform offers powerful prospecting tools that allow users to build targeted lists based on specific criteria such as job titles, company size, and technologies used. Lead enrichment fills in missing information and routes leads effectively, helping sales teams focus on high-fit, high-intent prospects.
Integration to CRM/Marketing Automation
Clearbit integrates seamlessly with CRM and marketing automation tools through flexible APIs. This integration enables the dynamic transfer of data across systems without the risk of vendor lock-in, allowing businesses to quickly derive value from their data and optimize their sales funnel.
AI-Driven Insights and Automation
AI agents play a crucial role in Clearbit by analyzing vast datasets to identify trends and insights that would be time-consuming for humans to uncover. These agents can:
- Create personalized, context-aware interactions at scale.
- Automate the creation of ideal customer profiles (ICPs) by analyzing successful customers’ firmographics, technographics, and behavioral data.
- Continuously refine lead scoring models based on conversion outcomes.
- Assist in sales calls by pulling relevant data and drafting personalized talking points.
- Automate hyper-personalized email campaigns and account-based marketing (ABM) outreach.
Alerts and Real-Time Intent
Clearbit provides buyer intent alerts that can be delivered in various formats, such as email or text messages. The platform also offers real-time intent dashboards that stream data as it becomes available, ensuring sales teams always focus on the hottest leads.
Reporting and Analytics
The platform includes robust reporting features that allow for custom report types to match the goals of a company. This includes features like revenue planning, media attribution, and opportunity timelines, which help in tracking the effectiveness of marketing campaigns and sales efforts.
Performance and Reliability
Clearbit is known for its high performance and reliability, with a high uptime and quick response times. This ensures that users can complete tasks efficiently without waiting for the software to respond.
Internationalization
The platform supports internationalization, allowing multi-national organizations to use the tool effectively across multiple languages and currencies. This feature is particularly useful for global businesses.
User, Role, and Access Management
Clearbit offers user, role, and access management features, allowing organizations to grant access to select data, features, and objects based on user roles and groups. This ensures that sensitive data is only accessible to authorized personnel.
Conclusion
In summary, Clearbit’s integration of AI and real-time data enrichment significantly enhances B2B sales and marketing by providing accurate, up-to-date data, automating tasks, and personalizing interactions. This combination of features and functionalities makes Clearbit a powerful tool for businesses looking to optimize their sales and marketing strategies.
Clearbit - Performance and Accuracy
Evaluating Clearbit’s Performance and Accuracy
Evaluating the performance and accuracy of Clearbit in the Sales Tools AI-driven product category reveals several key strengths and some areas for improvement.
Performance
Clearbit is highly regarded for its ability to enhance sales and marketing efforts through accurate and enriched data. Here are some key performance highlights:
Data Enrichment
Clearbit’s real-time data enrichment capabilities fill in gaps in your database with detailed information such as job titles, company size, and social media profiles. This helps sales teams focus on high-potential prospects, increasing efficiency and productivity.
Lead Generation and Scoring
Clearbit’s advanced search filters and comprehensive data points enable precise targeting of ideal prospects. The platform also scores leads based on their likelihood to buy, helping sales teams prioritize their efforts effectively.
Personalized Outreach
Clearbit empowers users to craft highly customized outreach messages, leading to enhanced response rates and engagement. AI agents can analyze vast amounts of data to create context-aware interactions at scale.
Sales Intelligence
The platform analyzes website visits and other online behavior to identify companies with buying intent, allowing for timely outreach.
Accuracy
Clearbit’s data accuracy is a significant aspect of its performance:
Accuracy Rate
Clearbit claims an accuracy rate of 85% for person data, which is notable but slightly lower than some competitors like Lead411, which boasts a 96% accuracy rate.
Data Verification
Clearbit employs AI-powered verification processes to ensure the quality of its data. However, it does not re-verify data as frequently as some other platforms, such as Lead411, which re-verifies its data every 3-6 months.
Limitations and Areas for Improvement
While Clearbit offers many benefits, there are some limitations and areas that could be improved:
Onboarding Challenges
Users have reported difficulties during the onboarding process, citing concerns about data cleanliness and initial setup hurdles.
Pricing
Clearbit’s pricing is considered relatively high, which can be a challenge for early to mid-stage startups. Credits can be quickly depleted, requiring additional purchases for more detailed information.
Reliability Issues
There have been reports of occasional lag or unexpected closures without prior notification, affecting the overall reliability and user experience.
Feature Limitations
Clearbit lacks features like InMail to prospects and real-time notifications for key decision-making updates, which might limit its functionality compared to other tools like LinkedIn Sales Navigator.
Customization Options
The dashboard could benefit from more customization options to better align with individual user preferences.
Conclusion
In summary, Clearbit excels in providing accurate and enriched data, enhancing lead generation, and personalizing outreach through AI-driven insights. However, it faces some challenges related to onboarding, pricing, reliability, and feature limitations that need to be addressed to further improve its performance and user experience.
Clearbit - Pricing and Plans
Clearbit Pricing Structure
Clearbit’s pricing structure, particularly after its acquisition by HubSpot, is based on several key factors and does not follow a one-size-fits-all model. Here’s a breakdown of what you need to know:
Pricing Factors
- Database Size: The cost of Clearbit plans is significantly influenced by the size of your database. Larger databases result in higher costs.
- Monthly Credits: Clearbit uses a credit system where actions such as enriching a record or creating a new contact consume credits. The cost per credit can vary, but enrichment credits, for example, cost $0.30 per record.
- Add-On Capabilities: Additional features like Forms, Capture, and Advertising can be added to the base plan for extra fees, though these costs are not publicly disclosed.
Plan Structure
Clearbit does not publicly list its pricing tiers, and costs can vary widely based on your specific needs. Here are some general insights:
- Volume-Based Pricing: Plans are structured based on the volume of data and credits needed, making them customizable but also less transparent than some competitors.
- Company Size: Costs can range from approximately $17,000 annually for a company with 200 employees to $80,000 annually for a company with over 1,000 employees.
Features Available
- Enrichment: Data enrichment services to enhance contact records.
- Prospector: Tools for lead generation.
- Reveal: Features to reveal company and contact information.
- Alerts: Notifications for various events related to your contacts.
- Advertising: Capabilities for targeted advertising.
- Forms, Capture: Additional tools for form management and automated contact addition to CRMs.
Free Options
- Clearbit offers a free option with 25 credits per month, which are refreshed at midnight (UTC). Unused credits do not carry over to the following month.
- The Clearbit Connect Chrome extension provides 10 free credits per month for finding and qualifying emails.
Custom Quotes
Due to the lack of transparent public pricing, you need to contact Clearbit’s sales team to get a customized quote based on your specific database size and required features.
Additional Considerations
- Volume Discounts: Clearbit may offer discounts based on the volume of data purchased, which can be beneficial for organizations with substantial data requirements.
- Bundle Services: Combining multiple Clearbit products or features can result in bundled pricing discounts.
Given the variability in pricing, it’s essential to engage directly with Clearbit’s sales team to get an accurate and customized quote for your business needs.
Clearbit - Integration and Compatibility
Clearbit Overview
Clearbit, now part of HubSpot as Breeze Intelligence for HubSpot, is a versatile B2B data provider that integrates seamlessly with a wide range of tools and platforms, enhancing its compatibility and utility across various business environments.
Native Integrations
Clearbit has built native integrations with several major marketing and sales platforms, including Salesforce, Marketo, HubSpot, and Pardot. These integrations allow users to access and utilize Clearbit’s accurate and up-to-date role, firmographic, and technographic B2B business data directly within these systems.
API Flexibility
Clearbit’s APIs are highly flexible and can be used in any system and stack. This flexibility enables integrations with Customer Data Platforms (CDPs) like Segment, workflow platforms like Tray, and conversational marketing tools such as Drift, Intercom, and Qualified. Additionally, Clearbit integrates with analytics platforms like Google Analytics and Snowplow, as well as website personalization tools like Google Optimize, Optimizely, VWO, Mutiny, and Proof.
Real-Time Data Activation
The Data Activation Platform by Clearbit allows for real-time integrations, enabling users to activate data wherever needed. This includes targeting ads more precisely, delivering personalized content, and tailoring email campaigns. The platform’s Audience Builder feature helps in creating precise, real-time audiences based on account, contact, and intent data, which can be integrated with various tools to execute go-to-market strategies effectively.
Specific Use Cases
For example, Clearbit can be integrated with Gmail using the Clearbit Connect Chrome extension, allowing users to find relevant business email addresses and access detailed company and contact information directly from their inbox. Similarly, the Clearbit for Salesforce integration helps in enriching CRM data and automating the updating of contact and company records.
Chameleon and Demo Engagement
Clearbit also integrates with Chameleon, a platform used for demo viewers. This integration helps in identifying the companies and domains engaging with demos, allowing teams to follow up with targeted guides, advice, or custom offers. When paired with HubSpot integration, it enables the syncing of demo data to contact and company records, facilitating the launch of email campaigns or other sequences based on demo events.
Global Coverage and Data Enrichment
Clearbit’s data coverage is extensive, with access to millions of data points from over 250 public and private data sources, including a contacts list of 395 million from 20 million companies in 165 nations worldwide. This data can be enriched and standardized, making it highly accurate and usable across various marketing and sales tools.
Conclusion
In summary, Clearbit’s integration capabilities are broad and flexible, allowing it to seamlessly integrate with a variety of platforms and tools, thereby enhancing its utility in B2B marketing and sales environments.
Clearbit - Customer Support and Resources
Clearbit Customer Support
Clearbit, now part of Breeze Intelligence for HubSpot, offers several customer support options and additional resources to support its users, particularly in the sales tools and AI-driven product category.Customer Support
Clearbit provides multiple channels for customer support to ensure users get the help they need promptly. Here are some of the key support options:Direct Contact
Users can reach out to Clearbit’s support team via email. For privacy and security concerns, specific email addresses are provided: `privacy@clearbit.com` and `security@clearbit.com`.Trust Center
Clearbit has a dedicated Trust Center that offers detailed information on their legal terms of service, data privacy and compliance practices, and security measures. This resource helps users understand how their data is handled and protected.Additional Resources
Clearbit offers several resources to help users maximize the benefits of their platform:Documentation and Guides
While the specific website provided does not detail extensive documentation, it is common for platforms like Clearbit to offer guides, FAQs, and tutorials to help users get started and use the platform effectively.Integration Support
Clearbit’s API and integration capabilities allow users to embed real-time data enrichment into existing workflows and systems. This often comes with support for setting up and troubleshooting integrations.Blog and Updates
Clearbit maintains a blog where they share updates, best practices, and insights on how to use their data solutions effectively. This can be a valuable resource for staying informed about new features and optimal usage.Privacy and Compliance
Clearbit emphasizes transparency and compliance, which is a significant resource for users. Their privacy-centric approach ensures that users have clarity on how their data is used and protected. The Privacy Request Form allows individuals to handle data subject requests, such as access, correction, or erasure of personal information. While the provided sources do not detail every aspect of customer support, it is clear that Clearbit prioritizes user support through multiple channels and resources, ensuring users can effectively utilize their AI-driven B2B data solutions. Clearbit - Pros and Cons
Advantages of Clearbit
Data Quality and Enrichment
Clearbit is renowned for its high-quality and accurate data, often exceeding a 95% accuracy rate. It enriches customer profiles with over 100 data points, including firmographic, technographic, and other relevant information. This data enrichment helps in creating a comprehensive view of customer information, which is particularly useful for targeting the right prospects and personalizing outreach messages.
Lead Generation and Scoring
Clearbit’s lead generation features, such as the Reveal feature, identify website visitors and provide insights into their behavior and interests. This helps in creating targeted marketing campaigns and personalized sales outreach. Additionally, Clearbit allows for lead scoring and routing based on hundreds of B2B data attributes, helping sales teams prioritize their efforts effectively.
Integration Capabilities
Clearbit integrates seamlessly with popular CRMs like Salesforce, HubSpot, and Pipedrive, as well as marketing automation tools. It also offers API access, enabling developers to build custom integrations, which streamlines workflows and eliminates manual data entry.
Personalized Outreach and Sales Intelligence
Clearbit enables the creation of highly customized outreach messages by providing detailed insights into prospects’ company size, industry, and technology usage. This personalization enhances response rates and engagement. The platform also analyzes website visits and other online behavior to identify companies interested in your product or service, allowing for timely and targeted outreach.
User-Friendly Interface and Support
Users have praised Clearbit for its ease of use and user-friendly interface. The platform is quick and easy to navigate, and the support team is helpful and responsive.
Disadvantages of Clearbit
Cost
One of the significant drawbacks of Clearbit is its higher price point. The customized pricing can be costly, making it less accessible to smaller businesses or teams with limited budgets. The annual cost can range from $1,200 to $24,000, depending on the specific plan and features required.
Limited Sales-Specific Features
While Clearbit excels in marketing-focused features, it may not offer as many sales-specific tools as some of its competitors, such as Seamless.AI. This can be a limitation for businesses that are heavily focused on sales rather than marketing.
Data Limitations
Clearbit may not always have insights into new startups or newly established businesses, and sometimes the data for larger companies can be incomplete. This can be a challenge for businesses looking for comprehensive data on all potential leads.
Technical Limitations
There have been instances where Clearbit can be a bit problematic during the initial installation, particularly in adding contacts. Additionally, it works only in Chrome, which can be a limitation if your CRM does not support Chrome.
Inaccuracies and Duplications
Some users have reported inaccuracies and duplicative data, which can necessitate ongoing audits to ensure data quality.
By weighing these pros and cons, businesses can make an informed decision about whether Clearbit aligns with their specific needs and budget.
Clearbit - Comparison with Competitors
When comparing Clearbit and its competitors
A leading data enrichment and AI-driven sales tool, several key features and differences stand out.
Clearbit Key Features
- Real-time Data Enrichment: Clearbit enriches prospect and customer data in real-time, using an extensive range of public and private databases to provide detailed company and contact information.
- Lead Qualification: The Clearbit AI Agent uses machine learning to assess leads based on firmographics, technographics, funding history, and more, ensuring sales teams prioritize high-potential prospects.
- Personalized Outreach: The AI Agent generates dynamic, personalized outreach templates, and continuously refines lead scoring models based on feedback and interactions.
- Integration: Seamless integration with CRM systems like Salesforce, HubSpot, and marketing platforms like Marketo and Pardot via Clearbit’s API.
Competitors and Alternatives
ZoomInfo
- Extensive Database: ZoomInfo offers a comprehensive database of business contacts and firmographic data, with proprietary intent data for identifying potential buyers’ signals.
- Enterprise-Grade Features: While pricing is higher, ZoomInfo is valuable for large organizations with substantial data needs, especially in the US market.
- Unique Feature: Strong coverage of US market data and specific packages tailored to different business needs (sales, marketing, recruitment, operations).
Apollo.io
- Comprehensive B2B Database: Apollo combines a large B2B database with advanced automation features, including powerful email automation tools with templates and A/B testing.
- AI-Powered Sales Assistant: Enhances efficiency and productivity by managing the entire sales cycle through email, call, and task sequences.
- Unique Feature: Apollo’s Engagement Suite scales outbound activity effectively, and its Intelligence Engine provides recommendations and analytics to help close deals.
SMARTe
- Accurate Data and Quick Workflows: SMARTe offers accurate data with quick workflows, allowing more time for sales activities. It boasts 70% mobile number availability in NA and 50% across EMEA, APAC, and LATAM.
- Advanced Search Filters: Provides precise targeting with advanced search filters and a large database of B2B contact data and company profiles.
- Unique Feature: Highly accurate and globally compliant data, with over 226M B2B contact data and 20M company profiles.
Other Alternatives
- Lusha, UpLead, and Lead411: These alternatives also offer sales intelligence and lead generation capabilities, though they may not match the comprehensive features of Clearbit, ZoomInfo, or Apollo.io. Lusha, for example, is known for its ease of use and accurate contact data.
Key Differences
- Data Enrichment: While Clearbit excels in real-time data enrichment and integration with various CRM and marketing platforms, ZoomInfo stands out with its extensive and frequently refreshed database of contact and company insights.
- Automation and Outreach: Apollo.io is notable for its advanced email automation tools and AI-powered sales assistant, which streamline outreach efforts and enhance productivity.
- Global Coverage and Compliance: SMARTe is highlighted for its global compliance and high accuracy of data, making it a strong choice for businesses needing reliable international data.
Choosing the Right Tool
When deciding between Clearbit and its competitors, consider the specific needs of your business:
- If you prioritize real-time data enrichment and seamless integration with existing workflows, Clearbit might be the best choice.
- For large organizations needing an extensive database and enterprise-grade features, ZoomInfo could be more suitable.
- If advanced automation and AI-driven sales assistance are crucial, Apollo.io is a strong contender.
- For businesses requiring highly accurate and globally compliant data, SMARTe is worth considering.
Each tool has its unique strengths, so evaluating them based on your specific requirements will help you find the perfect sales tool for your business.
Clearbit - Frequently Asked Questions
Here are some frequently asked questions about Clearbit, along with detailed responses:
What does Clearbit offer for free?
Clearbit provides a free version with several useful features. This includes Clearbit Connect, which allows you to obtain verified B2B emails. The free edition also offers advanced lead enrichment, email verification, and integration with CRM systems like Salesforce, HubSpot, and Marketo, although the scope of these features may be limited compared to the paid plans.
How does Clearbit’s pricing work?
Clearbit’s pricing is based on a volume-based model, particularly after its acquisition by HubSpot. The cost is determined by factors such as the size of your database, monthly credits (which are consumed by actions like enriching a record or creating a new contact), and additional features like Capture and Advertising. For example, enriching a record costs $0.30 per credit, and larger databases incur higher costs. You need to contact Clearbit’s sales team for a custom quote as their pricing is not publicly transparent.
What are the key features of Clearbit?
Clearbit offers several key features:
- Advanced Lead Enrichment: Adds extra prospect information like contact details, job titles, corporate information, and social media profiles to enhance lead data.
- Account-Based Marketing (ABM) Tools: Helps in locating and targeting high-value clients by merging firmographic information, technographic data, and engagement analytics.
- Intent Data Integration: Provides insights into the online habits and purchasing intentions of target accounts.
- Email Enrichment & Verification: Verifies email addresses to improve deliverability and adds more information to email data for better context and personalization.
- CRM Integration: Allows seamless synchronization of enhanced lead data with existing CRM systems.
How does Clearbit help with lead generation and qualification?
Clearbit’s Data Activation Platform helps companies create, capture, and convert demand from ideal customers using contact and company data insights. It identifies companies behind anonymous website visits, providing full context on every prospect. Features like lead qualification and routing, instant booking, and personalization help automate and streamline the lead generation process. Clearbit also integrates with tools like Chili Piper’s Form Concierge to qualify leads automatically and route them to the best representative.
What types of data does Clearbit provide?
Clearbit combines first-party data and third-party sources to add over 100 data points to each record. This includes information such as technology use, mobile numbers, employee count, company revenue, and more. The platform updates records whenever a change is detected, keeping the data up-to-date.
Can Clearbit be integrated with other sales and marketing tools?
Yes, Clearbit integrates seamlessly with various sales and marketing tools. It supports integration with CRM systems like Salesforce, HubSpot, and Marketo, ensuring data consistency across multiple tools. Additionally, Clearbit can be integrated with revenue operations platforms like Clari to combine customer information with Clearbit’s data enrichment capabilities.
How does Clearbit’s credit system work?
Clearbit uses a credit system where certain actions consume credits. For example, enriching a record costs $0.30 per credit, and creating a new contact consumes one credit. The number of credits included in a plan can vary, and high-volume enrichment can quickly burn through these credits, potentially increasing costs.
Is Clearbit compliant with data protection regulations?
Yes, Clearbit is compliant with data protection regulations such as CCPA (California Consumer Privacy Act) and GDPR (General Data Protection Regulation), ensuring that the data handled by the platform adheres to these standards.
What are the different product offerings from Clearbit?
Clearbit offers several product offerings, including:
- Advertising: For targeted advertising campaigns.
- Reveal: To identify companies behind anonymous website visits.
- Enrichment: For adding detailed data to existing records.
- Prospector: For finding and targeting new leads.
- Alerts: For real-time notifications on changes in prospect data.
How does Clearbit support account-based marketing (ABM)?
Clearbit supports ABM by providing tools that help locate and target high-value clients. It merges firmographic information, technographic data, and engagement analytics to prioritize outreach efforts and customize messages to specific prospects, resulting in higher conversion rates and increased revenue.