CleverTap - Detailed Review
Sales Tools
CleverTap - Detailed Review Contents
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CleverTap - Product Overview
CleverTap Overview
CleverTap is an all-in-one customer engagement and retention platform that helps businesses drive growth and improve customer lifetime value through data-driven strategies.Primary Function
CleverTap’s primary function is to enable businesses to create personalized experiences for their customers. It achieves this by analyzing user behavior, predicting customer actions, and automating marketing campaigns to deliver timely and relevant interactions.Target Audience
CleverTap’s target audience is diverse and includes digital brands across various industries such as e-commerce, media and entertainment, travel, gaming, and more. The platform serves both small startups and large enterprises, catering to the needs of marketing professionals who value data-driven decision-making, personalization, and automation. CleverTap’s customers are typically tech-savvy businesses looking to leverage advanced technologies like AI and machine learning to enhance their marketing strategies.Key Features
Omni-channel Customer Engagement
CleverTap allows businesses to engage with customers across multiple channels, including mobile, email, and web, ensuring consistent and personalized interactions.Product and Marketing Analytics
The platform provides advanced analytics to analyze user behavior, preferences, and trends. This helps businesses make informed decisions and optimize their marketing efforts.AI-Driven Personalization
CleverTap uses AI capabilities, particularly through its Clever.AI suite, to predict churn, identify high-value segments, and deliver hyper-personalized customer journeys. Clever.AI is built on predictive, generative, and prescriptive pillars, enabling real-time data analysis, personalized message crafting, and automated campaign orchestration.Customer Data and Analytics
The platform leverages big data to drive targeted customer engagement through automated segments, advanced analytics, and actionable intelligence.Experimentation and Optimization
CleverTap supports real-time experimentation, continuous testing, and customer lifecycle optimization to help businesses refine their engagement strategies.Campaign Orchestration
It automates customer engagement across multiple channels, optimizing interactions based on individual customer preferences and interests. By integrating these features, CleverTap helps businesses build strong, meaningful relationships with their customers, leading to increased customer retention and lifetime value. CleverTap - User Interface and Experience
User Interface Overview
The user interface of CleverTap is designed to be intuitive and user-friendly, despite some users noting a learning curve, particularly for new users.
Key Interface Features
- CleverTap offers a comprehensive dashboard that integrates data from various sources, including apps and websites, to provide a 360-degree view of customer behavior and demographics.
- The platform is equipped with advanced segmentation tools, allowing users to create dynamic user segments based on demographics, behavior, or lifecycle stage. This segmentation capability is central to creating targeted and personalized campaigns.
Ease of Use
- While many users appreciate the ease of use of CleverTap’s tools, such as managing push notifications and in-app messages, some have mentioned that there is a steep learning curve. New users may find it challenging to get started, and the training materials could be more intuitive and comprehensive.
- The interface is generally user-friendly, with intuitive tools for campaign management, scheduling, and tracking. However, some features, like building complex logic within user journeys or creating segments with specific conditions, can be more difficult to set up.
Overall User Experience
- Users have praised CleverTap for its ability to deliver personalized and data-driven marketing automation at scale. The platform’s real-time analytics dashboard provides actionable insights, enabling data-backed decisions quickly.
- The omnichannel messaging system allows for customer engagement through multiple channels, including push notifications, in-app messages, email, SMS, and more. This feature is highly valued for its ability to reach customers on their preferred channels.
- Customer support is another strong aspect of CleverTap, with users highlighting the responsiveness and professionalism of the customer success team. This support significantly enhances the overall user experience.
Areas for Improvement
- Some users have noted that the integration of CleverTap into customized services or websites can sometimes be difficult. Additionally, there are limitations in creating complex segments and logic within user journeys, which can be a challenge for some users.
Conclusion
In summary, CleverTap’s user interface is generally intuitive and powerful, but it may require some time for new users to become fully comfortable with its features. The platform’s strengths in segmentation, campaign automation, and real-time analytics make it a valuable tool for customer engagement and retention, despite some areas needing improvement.
CleverTap - Key Features and Functionality
Clevertap Overview
Clevertap is an all-in-one customer engagement and retention platform that offers a wide range of features, particularly enhanced by its AI-driven capabilities. Here are the main features and how they work, along with the benefits and AI integration:
Campaign Management
- Customization and Scheduling: Users can customize and schedule campaigns, including push notifications, emails, and SMS messages. This allows for precise timing and personalization of messages.
- Segmentation: Clevertap enables user segmentation based on various criteria such as device type, location, demographics, and customer behavior. This helps in targeting the right audience with relevant messages.
- Triggered Notifications: Automated notifications can be set up based on user behavior, ensuring timely and relevant interactions.
AI-Powered Engagement with Clever.AI
- Predictive, Generative, and Prescriptive AI: Clever.AI, the AI engine of Clevertap, uses these three pillars to transform customer interactions. Predictive AI forecasts user behavior, generative AI creates personalized content, and prescriptive AI suggests the best actions to take.
- Personalized Experiences: Clever.AI enhances customer lifetime value by delivering highly personalized experiences. It uses advanced product analytics and deeper persona profiling to ensure every interaction is outcome-driven.
Marketing Operations
- Data Collection and Customer Insights: Clevertap integrates data from apps and websites to provide insights into customer demographics and behavior. This data is crucial for creating effective engagement strategies.
- Multi-User Access: The platform supports multi-user access, allowing different team members to manage various aspects of the campaigns and data analysis.
Analytics and Reporting
- Campaign Performance and Audience Insights: Users can track performance metrics and conversions, as well as gain insights into audience demographics and engagement. This helps in evaluating the effectiveness of campaigns and making data-driven decisions.
- Basic Reporting and Web Analytics: Clevertap offers pre-built and custom reports, dashboards, and web analytics to measure key metrics such as email performance, landing page performance, and web activity.
Email Marketing
- Building and Personalizing Emails: The platform allows users to create and design emails with an editor, manage templates, and personalize emails dynamically. It also includes features for managing email deliverability, such as opt-in management, bounce handling, and spam checking.
- Automated Email Responses: Users can set up automated nurturing emails based on events, online activities, and lead scores, ensuring consistent and timely communication with customers.
Lead Management
- Marketing Lead Database: Clevertap maintains a comprehensive marketing lead database that includes all marketing interactions between prospects and the company. This database is essential for lead scoring, data quality management, and segmentation.
- Lead Scoring and Grading: The platform automatically qualifies and scores leads based on demographics and online behaviors, helping in prioritizing leads effectively.
Integration and Customization
- Integration APIs and Partner Applications: Clevertap supports integration with other software through APIs and offers a breadth of partner applications, enabling seamless data exchange and complementary functionalities.
- Customization and Workflow Capability: The platform provides sufficient customization to meet business requirements and automates workflows that require multiple user interventions, enhancing efficiency and productivity.
Mobile Marketing
- Mobile Optimized and Push Notifications: Clevertap integrates advertising and campaigns into mobile applications, games, and mobile browsers. It also supports push notifications and bulk SMS messaging, ensuring mobile-optimized engagement.
- Proximity Marketing and Geofencing: The platform collects geo-location data to customize relevant campaigns and triggers content based on the customer’s location, enhancing the relevance of marketing efforts.
User Identification and Tracking
- User Segmentation and Demographics: Clevertap identifies user demographics and enables user segmentation based on various criteria, allowing for targeted marketing efforts.
- Geolocation and User Activity History: The platform tracks user locations and activity history, providing valuable insights into user behavior and preferences.
Conclusion
In summary, Clevertap’s features are designed to enhance customer engagement through personalized and data-driven strategies, significantly boosted by its AI-powered engine, Clever.AI. This integration of AI capabilities helps brands deliver more informed and effective interactions with their customers.
CleverTap - Performance and Accuracy
Evaluating the Performance and Accuracy of CleverTap
Evaluating the performance and accuracy of CleverTap, particularly in its AI-driven capabilities, reveals several key strengths and some areas for improvement.
Performance
CleverTap’s performance is significantly enhanced by its AI engine, Clever.AI. Here are some notable aspects:
Conversion Rates and Efficiency
With Clever.AI, brands have seen a 66% increase in conversion rates and a 35% boost in operational efficiency. This includes improvements in click-through rates (CTRs), purchases, and average order values (AOVs).
Personalization and Automation
Clever.AI enables hyper-personalized customer journeys by analyzing real-time data, predicting customer behaviors, and automating personalized interactions. This allows for timely, relevant, and meaningful interactions, which drive sustainable growth and customer loyalty.
Campaign Optimization
The AI continuously optimizes campaigns to align with evolving customer needs, ensuring every interaction is relevant, contextual, and timely. This constant adaptation helps in deeper engagement and stronger customer loyalty.
Accuracy
The accuracy of CleverTap’s AI-driven features is a key highlight:
Predictive Analytics
Clever.AI’s predictive capabilities are highly accurate in forecasting future trends, such as spotting early signs of customer disengagement and predicting churn. This allows brands to take proactive measures to retain high-value customers.
Behavioral Analytics
The platform provides accurate insights into user behavior, enabling businesses to deliver highly relevant and timely marketing messages. It also helps in identifying high-value user segments and understanding the effectiveness of various marketing channels.
Attribution Models
AI-powered attribution models offer a more accurate depiction of channel performance in driving conversions by factoring in sentiment, context, and weightage across different touchpoints like social media, email, and website interactions.
Limitations and Areas for Improvement
While CleverTap’s AI capabilities are impressive, there are some limitations and areas that could be improved:
Complexity and Cost
The platform’s complexity and cost can be challenging for smaller businesses or those new to advanced marketing technologies. This might limit its accessibility to a broader range of users.
Technical Resources
Although CleverTap reduces the dependence on third-party integrations, it still requires a certain level of technical expertise to fully leverage its features. Smaller businesses might find this daunting without dedicated technical resources.
In summary, CleverTap’s performance and accuracy are significantly enhanced by its AI-driven features, particularly in personalization, automation, and predictive analytics. However, the platform’s complexity and cost could be barriers for some potential users.
CleverTap - Pricing and Plans
CleverTap Pricing Overview
CleverTap, an all-in-one customer engagement platform, offers a structured pricing model with various tiers to cater to different customer needs. Here’s a breakdown of their pricing and the features associated with each plan:
Essentials Plan
- Price: $75 per month for up to 5,000 Monthly Active Users (MAU), with incremental pricing for higher MAU limits (e.g., $250 for up to 20,000 MAU, $500 for up to 40,000 MAU).
- Features: This plan includes the fundamentals of engagement necessary for driving meaningful customer interactions. It typically covers basic features such as user segmentation, push notifications, and basic analytics.
Advanced Plan
- Price: Pricing is available upon request, indicating that this plan is customized based on the specific needs of the customer.
- Features: The Advanced plan delivers rich contextualization at every step of the customer’s journey with dynamic inputs and triggers. It includes advanced features like A/B testing, funnels, and cross-channel marketing tools.
Cutting-Edge Plan
- Price: Also available upon request, this plan is designed for more sophisticated customer engagement needs.
- Features: This plan enables automated, intelligent customer interactions using next-gen tools to drive engagement. It includes advanced AI capabilities such as predicting churn, identifying high-conversion user segments, and delivering personalized recommendations.
Additional Plans and Services
- Datapoints Plans: These plans are specifically for gaming clients and vary in pricing (e.g., $200,000 for a Datapoints plan).
- Integration Services: Available at $10,000, these services help with integrating CleverTap into existing systems.
- Additional Usage Fees: There is an additional usage fee of $1.50 per 100 MAU beyond the contracted limits.
Free Options
- Free Trial: CleverTap offers a 30-day free trial for new users to test the platform before committing to a plan.
- Discounts: There are exclusive savings offers, such as 75% off for the first 6 months after the free trial, available through certain partnerships like G2 Deals.
Refund Policy
- CleverTap’s pricing is non-refundable, so it’s important to carefully choose the plan that best fits your needs before committing.
This structure allows CleverTap to cater to a wide range of customers, from startups to large enterprises, with pricing that scales according to the number of active users and the complexity of features required.
CleverTap - Integration and Compatibility
Integration with Business Intelligence (BI) Platforms
CleverTap allows you to export data into external BI platforms such as Google Data Studio, Tableau, or Power BI. This can be achieved through cloud connectors with Google Cloud Platform (GCP) or Amazon Web Services (AWS). You can export both profile data and event data, and even customize the data export periods and set up recurring exports. Additionally, CleverTap provides APIs to generate data in JSON or CSV format, which can be used for independent analysis.Integration with AppsFlyer
To integrate CleverTap with AppsFlyer, you need to set up the integration through the AppsFlyer Partner Marketplace. This involves obtaining an Account Token, Account Passcode, and Account ID from the CleverTap dashboard and configuring these details in AppsFlyer. The integration allows for postbacks to CleverTap following user installs and in-app events, enabling comprehensive tracking and analysis.Integration with RudderStack
CleverTap is also compatible with RudderStack, a data router that helps in routing data to various destinations. RudderStack supports sending data from multiple sources such as Android, iOS, Web, Unity, AMP, Cloud, Warehouse, and React Native to CleverTap. This integration ensures that data can be seamlessly streamed from various platforms to CleverTap for further analysis and engagement.Multi-User Support on Devices
CleverTap’s SDK supports multiple users per device, which is particularly useful for apps that require user switching. By using the `onUserLogin` method, each user can be assigned a unique profile, allowing for separate tracking of their activities. This feature ensures that even on shared devices, user data remains distinct and accurate.Webhooks
CleverTap offers webhooks for event-driven communication, allowing you to send event notifications to third-party endpoints. While webhooks are not ideal for exporting large amounts of data, they are useful for real-time notifications and can be integrated into various systems within your tech stack.AI-Powered Engagement with Clever.AI
CleverTap’s Clever.AI enhances the platform’s capabilities by providing predictive, generative, and prescriptive AI features. This AI suite automates personalized customer journeys, predicts customer behaviors, and crafts personalized messages in real-time. This integration helps marketers focus on strategic initiatives by automating tedious tasks, thereby improving customer engagement and lifetime value.Conclusion
In summary, CleverTap offers versatile integration options that cater to different needs, from BI platforms and marketing analytics tools to multi-user support on devices and AI-driven engagement. These integrations ensure that CleverTap can be seamlessly incorporated into a wide range of tech stacks, enhancing customer engagement and retention strategies. CleverTap - Customer Support and Resources
CleverTap Customer Support Overview
CleverTap offers a comprehensive suite of customer support options and additional resources to ensure users get the most out of their all-in-one customer engagement platform.Customer Success Team
CleverTap provides a dedicated customer success team that includes several key roles:Onboarding Manager
Helps with the initial setup and integration of the platform.Customer Success Manager
Acts as a strategic advisor to ensure users achieve their desired outcomes.Technical Account Manager
Provides technical support and expertise to resolve any issues that may arise.Support Services
The customer success team offers multiple targeted services based on the specific needs of the customers. This includes ongoing support to ensure that users are achieving the outcomes that matter most to them. They act as strategic advisors, advocates, and product experts throughout the entire process.Product Demos
For those interested in learning more about CleverTap’s capabilities, the company offers live product demos. This allows potential users to see the platform in action and understand how it can fuel their company’s growth by driving customer retention. Users can book a demo at their preferred date by filling out a simple form on the CleverTap website.Guides and Resources
CleverTap provides extensive guides and resources to help users develop effective customer engagement strategies. These resources include best practices for sustained business success, insights on how to integrate engagement strategies with marketing, and detailed information on what a customer engagement platform can do for a business.Clever.AI Support
With the introduction of Clever.AI, CleverTap’s advanced AI engine, users have access to additional resources that enable more insightful, empathetic, and actionable customer engagement. Clever.AI offers predictive, generative, and prescriptive AI capabilities that help automate tasks, predict customer behaviors, and craft personalized messages in real-time. This support is integrated into the overall customer engagement platform, ensuring that marketers can focus on strategic initiatives rather than tedious tasks.Ongoing Communication
Users can opt to receive the latest news and other communications from CleverTap, keeping them updated on new features, best practices, and any other relevant information. This ensures that users are always informed about how to maximize the value they get from the platform. By providing these support options and resources, CleverTap ensures that its users have all the tools and assistance they need to effectively engage their customers and drive business growth. CleverTap - Pros and Cons
Advantages of CleverTap
CleverTap offers several significant advantages that make it a strong choice in the sales tools and AI-driven product category for customer engagement:Cost-Effectiveness
CleverTap is often praised for its affordability, providing a wide range of features at a lower cost compared to similar platforms, making it a favorable option for startups and cost-conscious users.Real-Time Analytics
The platform provides excellent real-time analytics, enabling businesses to track user behavior and engagement in real time. This feature aids in making informed decisions and strategies.Robust Campaign Management
CleverTap allows for the creation of push and in-app campaigns using actual user data, making it easier to target and engage users effectively. It also supports multichannel targeting, increasing reach and engagement.User-Friendly Interface
Despite some learning curve issues, CleverTap is generally known for its intuitive and user-friendly interface, which simplifies campaign setup and management, even for non-technical users.Advanced AI Capabilities
With the introduction of Clever.AI, CleverTap enhances customer engagement through Predictive, Generative, and Prescriptive AI. This AI engine helps brands anticipate customer needs, craft personalized messages, and optimize customer interactions, leading to increased conversion rates and operational efficiency.Personalization and Engagement
CleverTap enables businesses to create highly personalized experiences with AI-powered recommendations and real-time segmentation. This leads to improved user engagement, lower churn rates, and more effective marketing strategies.Comprehensive Customer Support
Users appreciate CleverTap’s superior customer support and technical support teams, which are instrumental in resolving doubts and unblocking processes during the user journey.Disadvantages of CleverTap
While CleverTap offers many benefits, there are also some notable drawbacks:Lack of WhatsApp Integration
One of the significant limitations is the lack of integration with WhatsApp, which can limit the reach of campaigns.Slow Data Segmentation
Users have reported that segmenting data can take a long time, especially when dealing with large databases.Flaws in the New UI
Some users have encountered issues with the new UI, such as the inability to modify or delete webhooks and other usability flaws.Missing FCM Tokens and Lack of Web Application Support
There have been reports of missing Firebase Cloud Messaging (FCM) tokens and a lack of support for web applications, which can limit the platform’s functionality.High Pricing for Startups
Although CleverTap is generally cost-effective, its pricing model can be steep and unclear for startups, which may find it challenging to manage their budget.Absence of a Mobile App
Despite its extensive features, CleverTap currently does not have a mobile app, which can limit accessibility for some users.Steep Learning Curve
New users often find CleverTap challenging to use due to a steep learning curve, with training materials that could be more intuitive and comprehensive. These points highlight both the strengths and weaknesses of CleverTap, providing a balanced view for potential users. CleverTap - Comparison with Competitors
When Comparing CleverTap with Other AI-Driven Tools
When comparing CleverTap, a leading all-in-one customer engagement and retention platform, with other AI-driven sales and customer engagement tools, several unique features and potential alternatives stand out.
CleverTap’s Unique Features
- Clever.AI: This AI engine is a key differentiator for CleverTap. It provides predictive AI capabilities that forecast precise business outcomes, helping brands anticipate customer needs. Clever.AI is also empathetic, allowing for human-like understanding of customers, and prescriptive, enabling intelligent customer experiences through advanced product analytics and deeper persona profiling.
- TesseractDB: CleverTap’s proprietary database, TesseractDB, is optimized for customer engagement and can analyze over 2,000 data points per user each month. This allows for deep insights into customer behavior and trends, supporting hyper-personalized campaigns.
- Comprehensive Analytics and Personalization: CleverTap offers a 360-degree view of each customer by consolidating engagement data across multiple channels. This holistic approach enables data-driven decisions that foster long-term customer loyalty and maximize customer lifetime value.
Potential Alternatives
Exceed.ai by Genesys
- AI Conversational Marketing: Exceed.ai is an AI conversational marketing tool that automates lead qualification, meeting scheduling, and lead re-engagement. It is particularly useful for teams looking to scale without increasing headcount. However, it is priced at $1950 per month, which may be too expensive for small businesses or early-stage startups.
- Key Features: AI-powered conversations, meeting scheduler, AI-backed lead qualification, and lead re-engagement. Exceed.ai acts as a virtual assistant, automating tasks that save sales teams time and deliver well-qualified leads.
Salesforce Einstein
- AI-Powered CRM: Salesforce Einstein integrates with the Salesforce CRM to provide AI-powered insights into sales and customer data. It generates sales content based on customer data, summarizes sales calls, and offers customizable dashboards to develop more efficient sales processes.
- Key Features: AI-powered insights, content generation, and automation. Einstein helps sales teams manage pipelines, identify leads, and predict sales outcomes, making it a strong alternative for those already using Salesforce.
Comparison Points
- Scalability and Cost: CleverTap is more versatile in terms of scalability and cost, as it caters to businesses of all sizes with its intuitive interface and comprehensive analytics. Exceed.ai, while powerful, is more expensive and targeted at enterprise companies. Salesforce Einstein, being part of the Salesforce ecosystem, may require existing investment in Salesforce products.
- AI Capabilities: All three tools leverage AI, but CleverTap’s Clever.AI stands out for its predictive and prescriptive capabilities, which are specifically tailored for customer engagement and retention. Exceed.ai focuses more on lead qualification and meeting scheduling, while Salesforce Einstein provides broader AI-powered CRM functionalities.
- Data Analytics: CleverTap’s TesseractDB offers unparalleled data analytics capabilities, analyzing a vast number of data points to provide deep insights into customer behavior. Salesforce Einstein and Exceed.ai also offer strong analytics, but they are more focused on sales pipeline management and lead qualification rather than comprehensive customer engagement.
Conclusion
In summary, CleverTap is a strong choice for businesses seeking a holistic customer engagement platform with advanced AI capabilities, particularly for those looking to maximize customer lifetime value through personalized experiences. Exceed.ai and Salesforce Einstein offer specialized AI tools that are more focused on specific aspects of sales and customer interactions, making them suitable alternatives depending on the specific needs of the business.
CleverTap - Frequently Asked Questions
Here are some frequently asked questions about CleverTap, along with detailed responses to each:
What is CleverTap and what does it do?
CleverTap is a mobile marketing solution that helps marketers create and execute differentiated customer engagement strategies at scale. It provides a range of features including user segmentation, A/B testing, funnels, cross-channel marketing tools, and more. The platform enables marketers to create customized, targeted marketing campaigns using push notifications, triggered messages, and scheduled offers, all while providing deep customer insights.What are the key features of CleverTap?
CleverTap offers several key features such as:- User Segmentation: Allows marketers to segment users based on various criteria like device type, location, demographics, and customer behavior.
- Campaign Management: Includes tools for customizing, scheduling, retargeting, and triggering notifications based on user behavior.
- Analytics and Insights: Provides campaign performance reports, audience insights, and data collection capabilities to help marketers make informed decisions.
- A/B Testing and Personalization: Enables marketers to test different versions of campaigns and personalize content to maximize engagement and conversion.
- Cross-Channel Marketing: Supports integration with various channels including email, SMS, and mobile apps to ensure cohesive marketing strategies.
What is Clever.AI and how does it enhance CleverTap?
Clever.AI is an AI engine introduced by CleverTap that leverages Predictive, Generative, and Prescriptive intelligence to enhance customer engagement. It provides:- Predictive AI: Forecasts business outcomes, allowing brands to anticipate and meet customer needs proactively.
- Generative AI: Crafts content that resonates with customers on a human level, fostering deeper connections.
- Prescriptive AI: Offers real-time, actionable recommendations to optimize customer engagement strategies throughout the customer journey.
How does CleverTap handle data and user profiles?
CleverTap creates comprehensive visitor user profiles that include demographic data, user activity, event interactions, responses, and usage history. These profiles help marketers correlate and visualize data from multiple sources on a single dashboard, enabling better decision-making and targeted marketing campaigns.What are the pricing options for CleverTap?
CleverTap offers various pricing plans:- Essentials Plans: These plans are tailored for startups and range from $75 per month for up to 5,000 Monthly Active Users (MAU) to $500 per month for up to 40,000 MAU.
- Custom Plans: These include Advanced and Cutting Edge plans, which are customized for larger businesses and start at $100,000 and $200,000 per month, respectively.
- Additional Usage Fees: There are additional fees for usage beyond the contracted MAU limits, such as $1.50 per 100 MAU.
- Integration Services: Additional services like integration can cost $10,000.
Does CleverTap offer a free trial or a free version?
CleverTap offers a free trial, but there is no free version available. This allows potential users to test the platform before committing to a paid plan.How does CleverTap integrate with other systems and applications?
CleverTap provides strong integration capabilities through APIs, data import and export tools, and a breadth of partner applications. This enables seamless integration with other software applications, CRM systems, and marketing tools, facilitating a cohesive marketing strategy.What kind of support and resources does CleverTap offer?
CleverTap offers various resources and support, including real-time sales alerts, automated tasks, and comprehensive analytics and insights. Additionally, the platform includes features like sandbox/test environments and performance/reliability monitoring to ensure smooth operation and efficient campaign management.Who are some of the notable clients using CleverTap?
CleverTap is trusted by over 2,000 customers worldwide, including prestigious names like Electronic Arts, Tesco, Burger King, Swiggy, and TouchnGo. These brands use CleverTap to drive long-term growth and retention through advanced customer engagement strategies.How does CleverTap ensure data quality and management?
CleverTap includes features for data quality management such as deduplication, cleansing, and appending marketing databases. It also supports segmentation and lead scoring based on demographics and user behaviors, ensuring that the data is accurate and actionable.