Emarsys - Detailed Review
Sales Tools
Emarsys - Product Overview
Emarsys Overview
Emarsys is a leading marketing automation platform that specializes in helping businesses optimize their customer engagement and retention strategies through advanced AI-driven tools.Primary Function
The primary function of Emarsys is to enable brands to create personalized customer interactions across various channels such as email, mobile, social, and web. It achieves this by analyzing customer data and behavior, using predictive algorithms and machine learning to deliver relevant and timely marketing campaigns.Target Audience
Emarsys targets medium to large-sized businesses across a diverse range of industries, including retail, e-commerce, travel, and hospitality. Its ideal customers are marketing professionals, digital marketers, and e-commerce managers seeking to enhance their customer engagement strategies and drive customer loyalty.Key Features
Smart Insight
One of the key features of Emarsys is its Smart Insight module, which is a customer intelligence tool. Smart Insight collects data from all touchpoints, converts it into intelligent information using advanced scoring models and predictive algorithms, and helps categorize the contact database into smart segments based on predicted future behavior. It provides real-time data visualizations and in-depth analysis, allowing marketers to monitor engagement across different customer lifecycle stages.Automation and Personalization
Emarsys offers advanced automation capabilities that streamline marketing processes, enabling brands to deliver targeted messages at the right time. The platform leverages artificial intelligence to provide personalized customer interactions, creating meaningful connections with customers and increasing engagement and loyalty.Omni-Channel Marketing
Emarsys supports omni-channel marketing, allowing brands to create seamless customer experiences across multiple touchpoints. This includes email, mobile, social, and web channels, ensuring a consistent and cohesive interaction with customers.Data-Driven Insights
The platform uses AI to analyze customer data and behavior, providing valuable insights that help marketers make informed decisions. It includes features like predictive AI, which forecasts future events such as customer purchasing behavior, and generative AI, which aids in faster content creation and personalization.Reporting and Analytics
Emarsys offers a range of reporting screens, including the Customer Lifecycle Dashboard, Lead Lifecycle Report, Average Order Report, and Predictive Affinity Report. These tools help marketers monitor the success of their conversion strategies, analyze customer behavior, and measure the impact of their marketing efforts on revenue.Conclusion
In summary, Emarsys is a powerful tool for businesses looking to enhance their marketing strategies through personalized, data-driven, and automated approaches, making it an invaluable asset for driving customer engagement and revenue growth. Emarsys - User Interface and Experience
User Interface of Emarsys
The user interface of Emarsys, particularly in its sales tools and AI-driven product category, is generally praised for its usability and intuitive design.
Ease of Use
Emarsys is often described as a user-friendly tool, especially for setting up and managing various marketing activities. The onboarding process is straightforward, and the interface is well-organized, making it easy for new users to get started. Reviewers highlight that the automation center is powerful and easy to set up, allowing users to create trigger campaigns with minimal hassle.
User Interface
The interface of Emarsys is structured to provide a comprehensive view of customer data and marketing strategies. For example, the Strategic Dashboard offers a clear and visual overview of marketing strategies and their performance against specific objectives. This dashboard includes widgets that provide detailed reporting on automation programs and tactics, allowing users to easily monitor and analyze their campaigns. Users can hover over charts to see exact figures and switch between daily, weekly, or monthly views for more granular insights.
Email Campaign Creation
Emarsys features a block-based email campaign creation interface, which is highly regarded for its advanced development capabilities and ease of use. This interface gives users significant control over their email design, making it simpler to create and personalize email campaigns.
Personalization and Automation
The platform excels in personalizing and delivering digital experiences to prospects and customers. It manages leads and prospects effectively based on their activities, and the AI-driven personalization helps in increasing engagement rates. The automation flows are easy to set up, and the integrations with various eCommerce platforms are seamless.
Reporting and Analytics
While the reporting feature is a strong aspect of Emarsys, some reviewers note that it can be quite basic and sometimes inaccurate, especially when reporting on sales or revenue metrics. However, the platform does provide valuable insights through its analytics capabilities, helping users make data-driven decisions.
Overall User Experience
Overall, the user experience with Emarsys is positive, with many users appreciating its ease of use, comprehensive customer view, and powerful automation features. However, there are some drawbacks, such as the high cost and the need for significant time and training to fully utilize all the features. Despite these, Emarsys remains a valuable tool for large-scale email marketing and automation needs.
Emarsys - Key Features and Functionality
Emarsys Overview
Emarsys, now part of SAP, offers a comprehensive suite of AI-driven marketing tools designed to enhance customer engagement, personalization, and automation. Here are the main features and how they work:
Customer Data Platform (CDP)
Emarsys features a built-in Customer Data Platform (CDP) that unifies customer data from various sources to create comprehensive, real-time customer profiles. This allows marketers to gain a holistic view of their customers, enabling more relevant and personalized experiences across all channels.
AI-Driven Personalization (AIM)
The Emarsys AI Marketing (AIM) engine is a key feature that analyzes customer behavior and preferences to automatically optimize content, send times, and channel selection for each individual. This AI-driven personalization significantly improves engagement rates and campaign effectiveness by ensuring that customers receive highly relevant messages at the right time and through the right channel.
Marketing Automation
Emarsys allows marketers to execute both simple, single-channel campaigns and sophisticated, cross-channel journeys at scale. The platform supports the automation of marketing processes, enabling marketers to create and manage complex campaigns with ease. This includes automating email, web, mobile, and ad campaigns to deliver consistent and relevant messaging across all customer touchpoints.
Omnichannel Marketing
The platform delivers consistent, relevant messaging across multiple channels, including email, web, mobile, and ads. This omnichannel approach ensures that customers receive a unified and personalized experience regardless of how they interact with the brand.
Predictive AI
Emarsys has been using predictive AI for over a decade, particularly through its Predict Engine and Customer Intelligence (Smart Insights) module. Predictive AI analyzes historical data to forecast future events, such as customer purchasing behavior, allowing marketers to make targeted and personalized recommendations. It also helps in identifying friction points in the buying cycle and optimizing audience targeting by selecting the most effective channels and messaging.
Generative AI
While Emarsys is more prominently known for its predictive AI, the platform also leverages generative AI to enhance content creation. Generative AI can produce fresh, engaging content at scale, reducing the time and resources needed for content generation. This includes generating ad copy, personalized content, and other marketing materials that are coherent and contextually relevant.
Industry-Specific Solutions
Emarsys offers pre-built industry solutions tailored for specific verticals such as retail, e-commerce, and travel. These solutions come with pre-configured tactics, programs, and analytics dashboards designed to address common challenges and objectives within each industry. This allows for faster implementation and quicker time-to-value for businesses in these sectors.
Integration Capabilities
The platform provides flexible integration options with various data sources and third-party applications. Emarsys has an open architecture, pre-built connectors for popular systems, and a user-friendly API that simplifies the integration process. This enables real-time data synchronization with external systems and supports webhooks for seamless data exchange.
Reporting and Analytics
Emarsys uses AI to predict campaign performance, measure customer outcomes, and optimize marketing efforts across channels. The platform provides analytics dashboards that help marketers evaluate the effectiveness of their campaigns and make data-informed decisions to maximize engagement.
Conclusion
These features collectively enable Emarsys to deliver highly personalized, automated, and effective marketing campaigns, making it a strong choice for businesses, especially in the retail and e-commerce sectors, looking to enhance their customer engagement and marketing efficiency.
Emarsys - Performance and Accuracy
Evaluation of Emarsys in AI-Driven Sales Tools
Data Requirements and Accuracy
Emarsys relies heavily on comprehensive and accurate data to drive its AI features. The platform requires a range of data tables to be populated, including email sends, clicks, and opens, as well as web behavior and sales data. For AI segmentation to work effectively, all these data tables must be available simultaneously, and there must be at least 7 months of respective data collected. Additionally, the last 6 months of backtests need to be successful, and the model performance must exceed a certain threshold.Predictive Analytics and Personalization
Emarsys uses AI to analyze customer behavior and preferences, enabling highly personalized marketing across multiple channels such as email, mobile, social, and web. Its predictive analytics engine forecasts customer behaviors, allowing for optimized content, send times, and channel selection. This level of personalization can significantly improve engagement rates and campaign effectiveness, particularly in retail and e-commerce scenarios.Performance Variability
While Emarsys’ AI can predict engagement and purchases with a certain degree of accuracy, the performance can vary. Predicting engagement is generally easier than predicting purchases, and predicting purchases for leads without a purchase history is the most challenging. Even with the required data, there is no guarantee of successful predictions, as the platform performs tests to ensure the data’s accuracy.Real-Time Behavioral Insights
Emarsys’ AI tracks and analyzes customer behavior in real-time, allowing businesses to respond instantly to customer actions. This capability helps in engaging customers at the moment of interest, turning browsing into buying through timely messages or offers. For example, if a customer abandons their cart, Emarsys can trigger a personalized email or SMS reminder to re-engage them.Limitations and Areas for Improvement
One of the limitations of Emarsys is its potential complexity, which may require a steeper learning curve compared to other marketing automation solutions. The platform’s interface can be complex for new users, and while it offers extensive AI capabilities, it might not be the best choice for companies requiring extensive customization or unique industry-specific needs.Quality Control and Human Oversight
To ensure the accuracy and engagement quality of AI-driven campaigns, human oversight is crucial. Emarsys users need to balance AI efficiency with human review to maintain brand consistency, contextual understanding, and ethical standards. This involves categorizing content by risk, allocating resources to high-impact content, and continuously improving the process.Conclusion
In summary, Emarsys performs well in delivering personalized, AI-driven marketing experiences, especially in scenarios requiring sophisticated multi-channel campaigns. However, its effectiveness depends on meeting strict data requirements and ongoing human oversight to ensure accuracy and alignment with brand values. While it excels in predictive analytics and real-time behavioral insights, it may present a learning curve and may not be ideal for highly customized or unique industry needs. Emarsys - Pricing and Plans
Pricing Structure Overview
When considering the pricing structure of Emarsys, several key points are important to note:Pricing Model
Emarsys uses a tiered pricing model, which is primarily based on the number of contacts in your database and the features you require. This model is not publicly disclosed in detail, so you need to contact Emarsys directly for a customized quote.Tiers and Costs
Entry-Level Plans
Entry-Level Plans: While Emarsys does not publicly disclose exact pricing, reports suggest that entry-level plans can start around $1,500 per month for small to medium-sized businesses. These plans are generally more suited for companies with smaller contact databases.Enterprise Plans
Enterprise Plans: For larger businesses, the pricing is customized based on specific needs, the number of contacts, and the required features. These plans can range from tens of thousands to hundreds of thousands of dollars annually, with some enterprise contracts potentially reaching $500,000 or more per year.Features by Plan
Standard Features
Standard Features: Emarsys offers a range of features including AI-powered personalization, omnichannel orchestration, and predictive analytics. These features are available across different plans, but the extent and depth of these features can vary based on the tier and the specific needs of the business.Advanced Features
Advanced Features: Higher-tier plans include additional features such as enhanced AI capabilities for Smart Insight, improved integration with e-commerce platforms and CRM systems, and more sophisticated segmentation and campaign creation tools.Free Options
Free Options: Emarsys does not offer a free plan or trial. However, they do provide a free demo of their software, which requires you to get in touch with their support team to arrange.Custom Pricing
Given the lack of transparency in Emarsys’s pricing, it is essential to contact them directly for a quote that aligns with your specific business needs. This ensures that you get a plan that includes all the necessary features without unnecessary costs.Summary
In summary, Emarsys’s pricing is highly customized and dependent on the size of your contact database and the specific features you need. While there are no free plans or trials, a free demo is available upon request. For accurate pricing, direct contact with Emarsys is necessary. Emarsys - Integration and Compatibility
Platform Integrations
Emarsys offers connectors for several leading e-commerce platforms. For instance, it has a certified app for Shopify Plus, which allows fast and easy onboarding of data such as products, customers, orders, web behaviors, and Shopify events without requiring development resources.
Technology Integrations
The platform integrates with a broad ecosystem of certified partner extensions to unify data, personalize campaigns, and drive growth. This includes integrations with commerce, data, marketing, channels, and content solutions. Emarsys connects with best-in-class solutions to support various business needs, from acquisition to loyalty.
Advertising Integrations
Emarsys integrates with several ad networks to enable deeper segmentation and personalized digital advertising campaigns. This includes integrations with LinkedIn, Google Ads, Facebook Ads, and even TikTok, allowing for targeted and contextually relevant ads.
Data Integration
The platform supports integration with customer data platforms like mParticle, enabling one-way synchronization of contact data, audiences, and external events. It also integrates with SAP Customer Data Cloud, allowing real-time data synchronization and the ability to integrate a single SAP Customer Data Cloud user base with multiple SAP Emarsys accounts.
Channel Integrations
Emarsys supports a wide range of channels, including email, SMS, push notifications, web push, and even WhatsApp for one-way messaging. It also integrates with mobile apps, store POS, and contact center apps, ensuring consistent and relevant messaging across all customer touchpoints.
Compatibility Considerations
While Emarsys connectors are designed to work with the default installation settings of each e-commerce platform, custom developments on the platform instance can affect the functionality of the connector. In such cases, the technical team needs to familiarize themselves with Emarsys documentation and be prepared to manage and troubleshoot any issues that arise.
Google Tag Manager (GTM)
Using GTM can add a layer of complexity to the integration with Emarsys. It is recommended to have adequate technical resources to manage the integration and troubleshoot any issues that may arise.
Device Compatibility
Emarsys supports web push messaging on iOS devices, following Apple’s announcement of its availability. This ensures that web push campaigns can be delivered across a broader range of devices.
Conclusion
In summary, SAP Emarsys is highly versatile and integrates with a wide array of tools and platforms to facilitate personalized and data-driven marketing campaigns. Its compatibility extends across various e-commerce platforms, advertising networks, and customer data platforms, making it a comprehensive solution for omnichannel customer engagement.
Emarsys - Customer Support and Resources
Customer Support
Emarsys provides several avenues for customer support to ensure marketers can effectively use and benefit from their platform:Technical Support
Emarsys offers dedicated technical support to help users resolve any issues they might encounter. This support is integrated into the platform, ensuring quick and efficient assistance.Training and Onboarding
The platform includes resources for training and onboarding, helping new users get familiar with the system quickly. This often involves guided tutorials and workshops to ensure a smooth transition.Additional Resources
Documentation and Guides
Emarsys provides extensive documentation and guides that cover various aspects of the platform, including setup, usage, and best practices. These resources are accessible through their website and within the platform itself.Webinars and Workshops
Regular webinars and workshops are conducted to educate users about the latest features, best practices, and industry trends. These sessions help marketers optimize their use of the platform.Industry-Specific Solutions
Emarsys offers pre-built industry solutions that come with pre-configured tactics, programs, and analytics dashboards. These solutions are designed to address common challenges and objectives within specific industries, such as retail, e-commerce, and travel.AI-Powered Tutorials and Insights
The platform includes AI-driven insights and tutorials that help marketers leverage AI capabilities effectively. This includes intelligent insights, AI customer segmentation, generative AI for content creation, and personalized product recommendations.Community and Forums
While not explicitly mentioned, many platforms like Emarsys often have community forums or support groups where users can share experiences, ask questions, and get help from peers and experts.Demo and Trials
For those interested in exploring the platform before committing, Emarsys offers demo options. This allows potential users to see the platform in action and understand how it can meet their specific needs. In summary, Emarsys provides a well-rounded support system that includes technical support, training resources, extensive documentation, and industry-specific solutions to help marketers maximize the benefits of their AI-driven marketing automation platform. Emarsys - Pros and Cons
Pros of Emarsys
Emarsys offers several significant advantages, particularly in the areas of marketing automation, personalization, and data-driven decision-making.Optimized Conversion System
Emarsys provides a comprehensive set of features including visitor tracking, analytics, social media marketing, campaign management, A/B testing, email advertising, and lead management. These tools are highly effective for establishing an optimized conversion system.Comprehensive Customer View
The platform allows users to view both online and offline customer behavior and sales data in one place, giving a holistic view of customer interactions.Advanced Email Campaign Creation
Emarsys features a block-based email campaign creation interface that supports advanced development, giving users significant control over their email design. This is particularly beneficial for large-scale email marketing and automation needs, especially for eCommerce platforms like Magento.Personalization and Lead Management
Emarsys excels in personalizing the digital experience for prospects and customers. It is superb at managing leads and prospects based on their activities, making it a great choice for both B2C and B2B companies.AI-Driven Personalization and Predictive Analytics
The platform uses AI-powered marketing automation, including predictive analytics, to analyze customer data and behavior. This allows for highly personalized customer journeys across multiple channels such as email, mobile, web, and social media.Omnichannel Campaign Management
Emarsys offers robust omnichannel campaign management capabilities, enabling marketers to create and execute coordinated campaigns across multiple touchpoints. This includes tools like the Visual Segmentation Builder, which simplifies the creation of complex audience segments.Cons of Emarsys
While Emarsys offers many powerful features, there are also some notable drawbacks to consider.High Cost
Emarsys comes with a high price tag, competing at the enterprise-level pricing. This makes it less suitable for businesses that do not generate multi-million dollar revenue.Learning Curve
The platform is not a typical Email Service Provider and requires a significant amount of time and training to fully understand and utilize its features. This can be challenging for new users, especially those without extensive technical expertise.Unfulfilled Promises
There have been instances where Emarsys failed to deliver on promised features, causing dissatisfaction among its users. This can be a significant issue for businesses relying on specific functionalities.Basic Reporting Feature
Despite being a robust platform, Emarsys’ reporting feature is quite basic and sometimes inaccurate, particularly when reporting on sales or revenue metrics. This can be a limitation for businesses that rely heavily on precise analytics.Slow Feature Implementation and Additional Costs
Feature requests take a long time to be implemented, and minor tasks such as template changes or data exports often come with additional costs. This can be frustrating for users who need quick and cost-effective solutions.In summary, Emarsys is a powerful tool for large-scale marketing automation and personalization, but it comes with a significant cost and a steep learning curve. It is best suited for mid-sized to large enterprises, particularly in the retail, eCommerce, and travel industries.
Emarsys - Comparison with Competitors
When Comparing Emarsys to Its Competitors
In the AI-driven marketing automation category, several key features and distinctions stand out.
Unique Features of Emarsys
- AI-Powered Personalization: Emarsys stands out with its AI Marketing (AIM) engine, which analyzes customer behavior and preferences to optimize content, send times, and channel selection automatically. This feature is particularly effective in creating highly targeted and personalized campaigns across multiple channels.
- Customer Data Platform (CDP): Emarsys includes a built-in CDP that unifies customer data from various sources, providing a holistic view of customers and enabling more relevant, personalized experiences.
- Industry-Specific Solutions: Emarsys offers pre-built solutions for specific industries such as retail, e-commerce, and travel. These solutions come with pre-configured tactics, programs, and analytics dashboards, allowing for faster implementation and quicker time-to-value.
- Omnichannel Capabilities: Emarsys is strong in delivering omnichannel experiences, with improved integration with social media platforms and sophisticated audience segmentation tools leveraging machine learning.
Competitors and Alternatives
Salesforce Marketing Cloud
- Comprehensive Feature Set: Salesforce Marketing Cloud is highly customizable and integrates deeply with the Salesforce ecosystem. It features Einstein AI for predictive analytics and optimization, and has recently enhanced its mobile marketing and content selection capabilities.
- Enterprise Focus: It is ideal for large enterprises with complex marketing needs and the resources to fully leverage its capabilities.
Adobe Campaign
- Part of Adobe Marketing Cloud: Adobe Campaign offers tools for email marketing, campaign management, and customer analytics. It competes with Emarsys in delivering personalized customer experiences across various channels.
- Strong in Digital Marketing: Adobe Campaign is a key rival in the digital marketing space, particularly for companies already invested in the Adobe ecosystem.
Oracle Responsys
- Cross-Channel Orchestration: Oracle Responsys provides solutions for email marketing, mobile marketing, and cross-channel orchestration. It competes with Emarsys in delivering personalized customer experiences.
- Enterprise Capabilities: It is a strong competitor in the enterprise market, offering comprehensive tools for customer engagement.
Braze
- Mobile Engagement: Braze excels in mobile-first strategies and real-time engagement. It is better suited for companies prioritizing app engagement and requiring sophisticated event-triggered campaigns.
- Real-Time Capabilities: Braze has a clear advantage in instant, event-driven marketing, making it a good choice for businesses needing seamless integration across multiple digital touchpoints.
HubSpot
- Inbound Marketing: HubSpot is a popular inbound marketing platform that provides tools for email marketing, social media marketing, and content management. It competes with Emarsys in the small to midsize business segment.
- Ease of Use: HubSpot is known for its user-friendly interface and is a good option for businesses looking for a more straightforward marketing automation solution.
Considerations for Choosing Emarsys or an Alternative
- Industry and Business Size: Emarsys is particularly well-suited for mid-sized to large businesses in retail and e-commerce, where its AI-driven personalization and industry-specific solutions can significantly impact customer engagement and sales.
- Customization Needs: If a business requires extensive customization or has unique industry-specific needs, Salesforce Marketing Cloud or other more open-ended platforms might be more adaptable.
- Integration and Data Management: Emarsys’ built-in CDP and seamless integration with other tools make it appealing for businesses seeking a unified view of customer data without extensive integration work.
In summary, Emarsys offers a streamlined, user-friendly approach with strong AI-driven personalization and industry-specific solutions, making it a great choice for businesses looking for quick implementation and effective omnichannel marketing. However, the choice ultimately depends on the specific marketing needs, technical requirements, and business goals of the organization.
Emarsys - Frequently Asked Questions
Here are some frequently asked questions about Emarsys, along with detailed responses to each:
What is Emarsys and what does it offer?
Emarsys is an AI-powered marketing automation platform that focuses on delivering personalized, omnichannel experiences. It unifies customer data from various sources to create comprehensive, real-time customer profiles, enabling marketers to deliver more relevant and personalized experiences across all channels.
What are the key features of Emarsys?
Key features of Emarsys include:
- Customer Data Platform (CDP): Unifies customer data to create holistic customer profiles.
- AI Marketing (AIM): An AI-driven personalization engine that optimizes content, send times, and channel selection.
- Industry-Specific Solutions: Pre-built solutions for sectors like retail, e-commerce, travel, and hospitality.
- Omnichannel Marketing: Delivers consistent messaging across email, web, mobile, ads, and more.
- Advanced Segmentation and Personalization: Uses AI to segment audiences and personalize content based on customer behavior and preferences.
How does Emarsys use AI for marketing automation?
Emarsys uses its AI Marketing (AIM) engine to analyze customer behavior and preferences, automatically optimizing content, send times, and channel selection for each individual. This AI-driven personalization helps improve engagement rates and campaign effectiveness. Additionally, Emarsys integrates AI in various aspects such as email content recommendations, digital advertising, and customer segmentation.
What kind of industry-specific solutions does Emarsys offer?
Emarsys provides pre-built industry solutions for verticals such as retail, e-commerce, travel, and hospitality. These solutions come with pre-configured tactics, programs, and analytics dashboards designed to address common challenges and objectives within each industry, allowing for faster implementation and time-to-value.
How does Emarsys integrate with other platforms and tools?
Emarsys integrates seamlessly with various platforms, including social media platforms like Facebook, Instagram, and LinkedIn, as well as Google and Criteo. It also integrates with customer data platforms like mParticle and supports API authentication using OAuth 2.0 and JSON Web Token (JWT). Additionally, Emarsys can connect with SAP solutions and other technology partners to enhance its capabilities.
What are the benefits of using Emarsys for email marketing?
Emarsys offers advanced email marketing features, including AI-driven content recommendations, dynamic content, and A/B testing. It allows for highly targeted and effective email campaigns through its sophisticated segmentation and personalization capabilities. Users can also reuse content blocks in the Visual Content Editor, making campaign creation more efficient.
How does Emarsys support omnichannel marketing?
Emarsys enables consistent, relevant messaging across multiple channels such as email, web, mobile, and social media. It allows marketers to create and manage cross-channel campaigns, ensuring a unified customer experience. The platform also supports web push notifications, SMS, and in-app messaging, making it easy to engage customers wherever they are.
What kind of analytics and reporting does Emarsys provide?
Emarsys offers comprehensive analytics and reporting features, including campaign-level reporting, audience reporting, and performance metrics for digital ads. Marketers can track engagement metrics, such as clicks, conversions, and revenue metrics like Return on Ad Spend. The platform also supports live analytics through integrations with BI platforms like SAP Analytics Cloud and Google Looker.
Is Emarsys suitable for businesses of all sizes?
Emarsys is particularly well-suited for mid-sized to large businesses, especially those in the retail and e-commerce sectors. However, it can also serve enterprise clients. The platform’s user-friendly interface and pre-built industry solutions make it a good choice for businesses looking to implement advanced marketing automation quickly without a steep learning curve.
What are some recent updates and new features in Emarsys?
Recent updates include improved integration with social media platforms, enhanced audience segmentation tools using machine learning, and new features like account-based targeting for LinkedIn Ads, TikTok integration for digital ads, and improved campaign analytics. Additionally, Emarsys has introduced features like reusable content blocks, self-service MMS onboarding, and enhanced permission system management.
How does Emarsys ensure data security and compliance?
Emarsys has several security features, including enterprise-level Single-Sign-On (SSO) for third-party users, system notifications for security settings, and API authentication using OAuth 2.0 and JSON Web Token (JWT). These features help ensure data security and compliance within the platform.