EverString - Detailed Review
Sales Tools
EverString - Detailed Review Contents
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EverString - Product Overview
EverString Overview
EverString, now integrated into ZoomInfo, is a sales and marketing intelligence platform that leverages advanced technologies like artificial intelligence (AI), machine learning, and natural language processing. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
EverString is designed to help businesses, particularly those involved in B2B sales and marketing, identify, manage, and engage with their target markets more effectively. It provides a comprehensive data platform that enables companies to gather and analyze business intelligence, prospect for new customers, and optimize their sales and marketing strategies.
Target Audience
The primary target audience for EverString includes frontline sales and marketing professionals, as well as enterprises across various industries. It is particularly beneficial for companies looking to enhance their B2B sales and marketing efforts, regardless of their size or industry.
Key Features
Data Collection and Analysis
EverString gathers data from both online and offline sources, updating it in real-time to provide accurate and comprehensive profiles on companies, locations, and business professionals. It covers over 100 million companies, 120 million locations, and 70 million business professionals.
Firmographics and Technographics
The platform delivers detailed firmographic data, including company sizing, URLs, social links, contact information, year founded, DBAs, FKAs, and long-tail industry keywords. It also provides technographic insights to help businesses understand the technology stack of their prospects.
Predictive Analytics and Lead Scoring
EverString uses AI to score leads, prioritize prospects, and predict success. It helps in identifying high-value targeted prospects and accelerating the sales pipeline through lead scoring and prioritization.
Account-Based Marketing (ABM)
The platform supports ABM by helping businesses identify their total addressable market (TAM), select target accounts, and customize marketing campaigns using proprietary filters and lead identification tools.
Integration with CRM and Marketing Tools
EverString integrates with various CRM and marketing automation platforms such as Marketo, HubSpot, Oracle Eloqua, Oracle CRM, and Salesforce, making it easier to manage and utilize the data within existing workflows.
Self-Service Platform
Users can manage data in real-time without needing an administrator, allowing for efficient and immediate access to updated business intelligence.
Overall, EverString’s AI-assisted sales and marketing platform is a valuable tool for businesses aiming to improve their sales and marketing efficiency, productivity, and effectiveness.
EverString - User Interface and Experience
User Interface
Intuitive Design
EverString boasts an intuitive and user-friendly interface that makes it easy for users to perform tasks efficiently. The platform is optimized for use by front-line sales and marketing professionals without the need for extensive training or administrative support.Ease of Use
Self-Service Capabilities
The software is designed to be self-service, allowing users to leverage advanced AI and machine learning capabilities without requiring specialized technical knowledge. This accessibility ensures that sales and marketing teams can quickly adapt and use the platform to drive their business outcomes.Customization and Flexibility
Tailored Solutions
EverString allows for customizable models and segments, enabling users to create highly defined groupings of accounts based on thousands of data signals. This flexibility makes the platform highly scalable and adaptable to different business requirements.Integration
Seamless Connectivity
The platform integrates seamlessly with various CRM systems, marketing automation platforms, and other third-party applications. This integration capability enhances the user experience by providing a cohesive and connected workflow.Reporting and Analytics
Advanced Tools
EverString offers advanced reporting and analytics tools that generate insights to aid in decision-making processes for marketing campaigns. These tools are user-friendly and provide real-time data updates, which helps in making informed decisions quickly.Training and Implementation
Comprehensive Support
The vendor provides comprehensive training and implementation processes to help users effectively onboard and utilize the software. This support ensures a smooth transition and optimal use of the platform’s features.Overall User Experience
Enhanced Marketing Processes
The overall user experience is enhanced by the platform’s ability to streamline marketing processes, target ideal customers more effectively, and provide actionable insights through predictive analytics. The intuitive interface and robust support mechanisms make it an ideal solution for mid-sized businesses looking to scale their marketing efforts. EverString - Key Features and Functionality
EverString Overview
EverString, now part of ZoomInfo, is a sophisticated AI-driven sales and marketing platform that offers a range of features designed to enhance the efficiency and effectiveness of sales and marketing teams. Here are the main features and how they work:Predictive Scoring
EverString uses AI to score leads based on various data points, helping sales and marketing teams identify high-value prospects. This scoring system prioritizes leads that are most likely to convert, ensuring that resources are focused on the most promising opportunities.Data Enrichment
The platform enriches company data in real-time using its Company Data Enrichment API. This API can take inputs such as a company’s website, email, name, address, or phone number and return detailed firmographic data, including company name, domain, employee size, revenue, industry, and more. This ensures that the data is accurate and up-to-date, which is crucial for targeted marketing and sales efforts.Account-Based Marketing (ABM)
EverString’s AI-assisted platform helps in identifying and targeting the total addressable market (TAM) using proprietary filters and lead identification. This allows for customized account-based marketing campaigns, enabling businesses to focus on high-value accounts and personalize their marketing strategies.Lead Prioritization
The platform uses AI to prioritize leads based on their likelihood of conversion. This is achieved through lead scoring, which helps in building and accelerating the sales pipeline by focusing on the most promising prospects first.Intent Data
EverString collects and analyzes intent data, which indicates the level of interest a company or individual has in a particular product or service. This data helps sales and marketing teams to engage with prospects at the right time with relevant messages.CRM and Marketing Automation Integration
The platform integrates seamlessly with popular CRM systems like Salesforce, Oracle CRM, and marketing automation tools like Marketo and HubSpot. This integration ensures that all sales and marketing activities are synchronized and data is consistently updated across all platforms.Predictive Segmentation
EverString’s Predictive Segmentation feature allows marketers to create highly defined, data-backed groupings of accounts for marketing outreach. This is done by leveraging thousands of data signals to segment accounts, making it easier to create targeted marketing campaigns.Predictive Demand Generation
This feature expands the predictive segmentation by identifying net-new, look-alike accounts that are the best fit for the business. It helps in building the sales pipeline by targeting accounts that have a high likelihood of conversion.Contact Discovery and Firmographic Data
The platform provides detailed firmographic and technographic data, as well as behavioral data, to help sales and marketing teams understand their prospects better. It also includes contact discovery features to identify key decision-makers within target companies.Real-Time Data Updates
EverString ensures that all data is updated in real-time, which is crucial for making timely and informed sales and marketing decisions. This real-time data helps in identifying and engaging with prospects as soon as they show interest.Reporting and Analytics
The platform offers comprehensive reporting and analytics tools that help in tracking the performance of sales and marketing campaigns. This allows teams to make data-driven decisions and adjust their strategies accordingly.AI Integration
EverString’s proprietary Company Graph algorithm, which collects and curates 20,000 data signals for 11 million B2B accounts, is at the heart of its AI integration. This algorithm uses machine learning, deep learning, and natural language processing to provide deep and accurate company and contact data. The AI assists in identifying prospects, scoring leads, prioritizing high-value targets, and generating insights that drive sales and marketing strategies.Conclusion
These features collectively enable businesses to leverage AI and machine learning to improve their sales and marketing efficiency, productivity, and effectiveness. EverString - Performance and Accuracy
When Evaluating EverString’s Performance in Sales Tools
Data Accuracy and Coverage
EverString is distinguished by its ability to provide both high data accuracy and extensive data coverage, a combination that sets it apart from many other data solutions. Traditionally, companies had to choose between accuracy and coverage, but EverString’s platform, powered by a blend of artificial intelligence and human intelligence, eliminates this trade-off. This ensures that users can access and process data with high accuracy and comprehensive coverage, which is crucial for identifying and targeting the right accounts.Predictive Modeling and Lead Scoring
EverString uses AI for demand generation and predictive lead scoring, enabling businesses to identify and prioritize high-value prospects effectively. The platform can create lists of targeted accounts based on factors such as activeness, online activities, and intent, helping sales and marketing teams focus on the most promising leads. This predictive modeling enhances the efficiency and effectiveness of sales and marketing campaigns.Integration with CRM and Marketing Systems
EverString integrates seamlessly with existing CRM and marketing automation systems, such as Marketo, HubSpot, Oracle Eloqua, Oracle CRM, and Salesforce. This integration allows users to access and analyze data directly from their current systems, apply customizable fit scoring to accounts, and gain insights into prospect behavior, including their online activities and search topics.Real-Time Data Updates
The platform ensures that data is updated in real-time, which is essential for maintaining the relevance and accuracy of the information. This real-time updating helps businesses stay informed about their prospects’ activities and preferences, enabling more targeted and timely engagement.Limitations and Areas for Improvement
While EverString offers significant advantages, there are a few areas where it could be improved:- User Learning Curve: Implementing and fully utilizing EverString’s features might require some time and training for users, especially those less familiar with AI-driven sales tools. Providing comprehensive onboarding and support could help mitigate this.
- Customization: While the platform offers customizable fit scoring, some users might find the need for more granular control over certain aspects of the data analysis and lead scoring processes.
- Cost: The cost of using EverString might be a barrier for smaller businesses or those with limited budgets. It would be beneficial to have more flexible pricing options to cater to a wider range of users.
Conclusion
EverString’s performance is marked by its high data accuracy, comprehensive coverage, and effective predictive modeling capabilities. Its integration with popular CRM and marketing systems and real-time data updates make it a valuable tool for sales and marketing teams. However, there may be a need for improved user onboarding, more customization options, and flexible pricing to make the platform more accessible and user-friendly. EverString - Pricing and Plans
Pricing Structure of EverString
When it comes to the pricing structure of EverString, the information available is limited, as the company does not publicly disclose its pricing details on its website.
Key Points on Pricing
- EverString does not publish its packages and prices on its website. Interested parties must contact the company directly for pricing information.
- The platform operates on a one-time license or subscription basis, but specific costs are not provided.
Subscription Plans
While the exact pricing is not available, EverString does offer subscription plans that cater to businesses of different sizes:
- Small (less than 50 employees)
- Medium (50 to 1000 employees)
- Enterprise (over 1000 employees)
Free Options
EverString offers a free trial of its proprietary software, allowing potential users to test the platform before committing to a purchase. Additionally, you can request a free demo by signing in with a business email on their website.
Features and Plans
Although the pricing tiers are not detailed, here are some key features that are available across the platform:
- Predictive lead scoring
- Predictive demand generation
- Company graph algorithms
- Natural language processing
- Integration with existing marketing and CRM systems
- Predictive segmentation
- Real-time insights and data-driven marketing capabilities
For precise pricing and to understand the specific features included in each plan, it is necessary to contact EverString directly.
EverString - Integration and Compatibility
EverString Overview
EverString, an AI-driven sales and marketing intelligence platform, is designed to integrate seamlessly with various tools and systems, enhancing its utility across different platforms and devices.
Integration with CRM and Marketing Automation Tools
EverString integrates well with several prominent CRM and marketing automation systems. It is compatible with Marketo, HubSpot, Oracle Eloqua, Oracle CRM, and Salesforce. This integration allows users to manage their sales and marketing data within their existing workflows, ensuring that all relevant information is synchronized and up-to-date.
Real-Time Data Updates and Automation
The platform uses real-time data updates to help businesses identify their target market, engage in sales prospecting, and improve their sales pipeline. This real-time capability ensures that the data is always current, which is crucial for effective sales and marketing strategies.
Cross-Platform Compatibility
EverString is a self-service platform that does not require administrative setup, making it accessible across various devices. It is compatible with any operating system, including macOS, Windows, and Linux, as well as mobile devices running Android and iOS. This broad compatibility ensures that users can access and manage their data from any device without worrying about compatibility issues.
Customizable Models and Data Enrichment
The platform offers customizable models and data enrichment features, which can be integrated into existing sales and marketing processes. This includes firmographic, technographic, and behavioral data, all of which can be managed and updated in real-time. These features help in creating highly defined segments for marketing outreach and demand generation.
User-Friendly Interface and Support
EverString provides a user-friendly interface that makes it easy for sales and marketing teams to use the platform without extensive training. The company also offers various support options, including phone support, live support, tickets, and training, to ensure users can get the most out of the platform.
Conclusion
In summary, EverString’s integration capabilities with major CRM and marketing automation tools, its real-time data updates, cross-platform compatibility, and customizable models make it a versatile and effective tool for sales and marketing teams across different industries and device types.
EverString - Customer Support and Resources
General Customer Support Trends in AI-Driven Sales Tools
AI-driven sales tools, such as those mentioned in the sources, often provide several customer support options to ensure users can effectively utilize the products.
Support Channels
- Many AI-driven sales tools offer multiple support channels, including email support, phone support, and self-service support centers. For example, Everbridge, a different but relevant example, provides 24x7x365 support through email, phone, and a self-service Support Center.
Priority Support
- Support cases are often triaged based on priority levels, such as general product questions, non-critical technical issues, and critical technical issues. Immediate responses are typically provided for critical issues, while less urgent issues may have a response time of a few hours.
Automated Support
- AI-powered tools like chatbots and virtual assistants are increasingly used to provide 24/7 availability and personalized interactions. These tools can handle routine inquiries, freeing up human agents for more complex tasks.
Additional Resources
- Users often have access to knowledge bases, forums, and real-time system status updates. These resources help users find answers to common questions and monitor the status of their support cases.
Specific to EverString
Since there is no specific information available about the customer support options provided by EverString, it is important to contact the company directly or refer to their official documentation for accurate details. If you are using EverString or any other AI-driven sales tool, it is best to check the product’s official support page or contact their customer support team for the most accurate and up-to-date information.
EverString - Pros and Cons
Advantages of EverString
EverString, as a sales and marketing intelligence solution, offers several significant advantages, particularly in the AI-driven sales tools category.Comprehensive Data Coverage
EverString provides an extensive database that includes 100 million company records, 70 million contact records, and 120 million location records, along with over 1 million corporate linkages. This broad coverage is especially valuable for targeting small to medium-sized businesses (SMBs) that may not have their own websites.Data Accuracy and Completeness
The platform is known for its high accuracy and completeness in data. EverString uses machine learning and deep learning models to extract, process, and analyze data from various sources, ensuring nearly 100% fill rates on core firmographic fields such as employee count, revenue, and industry classifications.Enhanced Data Matching and Enrichment
EverString’s machine learning-powered entity resolution algorithms significantly improve data matching rates. For example, when combined with ZoomInfo, it achieved a 98% match rate on a sample data file, compared to a previous 47.3% match rate. This enhances the ability to update outdated records and ensure data accuracy.Predictive Scoring and Lead Prioritization
The platform offers predictive scoring, which helps analyze leads and identify the top prospects that are most likely to convert. This feature optimizes funnel conversion and aids in predictive lead generation by finding the best lead matches through intelligent company crawling and modeling.Integration with CRM and Marketing Automation Systems
EverString seamlessly integrates with existing CRM and marketing automation systems, allowing sales and marketing teams to access and analyze data directly without leaving their current systems. This integration streamlines sales processes and workflows.Customizable Models and Segmentation
Users can apply customizable fit scoring to accounts and create targeted account lists based on various criteria such as activeness, online activities, and intent. The platform also allows for predictive segmentation, enabling marketers to create highly defined groupings of accounts for marketing outreach.Real-Time Data Updates and API Access
EverString provides real-time data updates and an API that allows teams to instantly access and utilize accurate and reliable data. This facilitates further processing, advanced analysis, and automation of operations.Disadvantages of EverString
While EverString offers numerous benefits, there are some potential drawbacks to consider:Cost
The cost of implementing and using EverString might be a barrier for some businesses, especially smaller ones. The pricing details are not explicitly mentioned in the available sources, but it is likely that the comprehensive features and high-quality data come at a significant cost.Dependency on Technology
The platform’s effectiveness relies heavily on advanced technologies like machine learning, deep learning, and natural language processing. This can be a disadvantage for companies that are not technologically adept or do not have the necessary infrastructure to fully leverage these features.Learning Curve
Although EverString is designed to be user-friendly, the advanced features and predictive models may require some time and training for users to fully understand and utilize effectively. This could be a temporary disadvantage as users adapt to the new system.Data Overload
With the vast amount of data provided, there is a potential risk of data overload. Users need to be able to manage and analyze the extensive data sets efficiently to derive meaningful insights and avoid information paralysis. In summary, EverString is a powerful tool for sales and marketing teams, offering extensive data coverage, high accuracy, and advanced predictive capabilities. However, it may come with a significant cost, require technological proficiency, and present a learning curve, as well as the risk of data overload. EverString - Comparison with Competitors
Unique Features of EverString
- AI-Driven Sales and Marketing: EverString utilizes artificial intelligence, machine learning, and natural language processing to scour online and offline sources, providing deep and accurate company and contact data. This is particularly useful for identifying and engaging with potential customers, especially in cases where data is scarce.
- Real-Time Data and Insights: The platform gathers and updates data in real-time, helping businesses identify their target market, perform sales prospecting, and improve their sales pipeline. It also focuses on account-based marketing, lead scoring, and prioritization.
- Self-Service Environment: EverString is a self-service platform that does not require administrative oversight. Users can upload lists of their best accounts or customers, and the platform handles the rest, making it user-friendly for frontline sales and marketing personnel.
- Integration with Major CRM Systems: EverString integrates seamlessly with popular CRM systems such as Marketo, HubSpot, Oracle Eloqua, Oracle CRM, and Salesforce, enhancing its utility across various sales and marketing ecosystems.
Competitors and Alternatives
Lead Generation Category
- HubSpot Marketing Hub: A major competitor with a significant market share (46.71%). It offers comprehensive marketing, sales, and customer service tools, but may be more resource-intensive compared to EverString’s self-service model.
- OptinMonster: Known for its lead generation capabilities, OptinMonster has a 10.90% market share. It focuses more on conversion optimization and may not offer the same depth of AI-driven sales intelligence as EverString.
- Pardot: With a 9.37% market share, Pardot is another strong competitor. It is particularly strong in B2B marketing automation but might lack the real-time data updates and AI-driven insights that EverString provides.
Online Marketing Category
- MailChimp: Dominates the online marketing category with a 42.80% market share. While MailChimp is excellent for email marketing, it does not offer the same level of AI-driven sales and marketing intelligence as EverString.
- Klaviyo: With a 9.61% market share, Klaviyo is strong in email marketing automation but is more focused on e-commerce rather than B2B sales and marketing.
- HubSpot Marketing Hub: Again, a significant competitor in this category as well, with a 9.08% market share. It offers a broad range of marketing tools but may be more complex to set up and use compared to EverString’s self-service approach.
Key Differences
- Data Accuracy and Depth: EverString’s use of machine learning and natural language processing to gather data from various sources gives it a competitive edge in terms of data accuracy and depth, especially for smaller businesses where data is scarce.
- Ease of Use: The self-service nature of EverString makes it more accessible and easier to manage for frontline sales and marketing teams without requiring extensive administrative support.
- Integration and Compatibility: While many competitors offer integration with CRM systems, EverString’s seamless integration with a wide range of popular CRM tools enhances its versatility and usability across different sales and marketing environments.
EverString - Frequently Asked Questions
Frequently Asked Questions about EverString
What is EverString and what does it do?
EverString is a sales and marketing intelligence company that uses AI, Machine Learning, and Predictive Marketing to help businesses of all sizes and industries. It was established in 2012 and introduced the EverString Audience Platform in 2014, which combines AI-enabled solutions for B2B sales and marketing. The platform helps companies identify and engage with new customers, build and prioritize their sales pipeline, and improve their overall sales and marketing efficiency.What are the key features of EverString?
EverString offers several key features, including predictive scoring, data enrichment, account-based marketing, lead prioritization, intent data, CRM integration, marketing automation integration, customizable models, real-time data updates, contact discovery, firmographic and technographic data, behavioral data, segmentation, lead nurturing, sales intelligence, and pipeline management. It also provides reporting and analytics, API access, and a user-friendly interface.How does EverString help with sales prospecting?
EverString uses artificial intelligence to identify and monitor businesses that are actively researching products and services, as well as those researching their competitors. This helps sales professionals gather relevant business intelligence data, which is useful for targeted and reliable sales and marketing. The platform also scores and prioritizes leads to help build and accelerate the sales pipeline.Can EverString integrate with other sales and marketing tools?
Yes, EverString integrates with various sales and marketing tools such as Marketo, HubSpot, Oracle Eloqua, Oracle CRM, and Salesforce. This integration allows for seamless data flow and enhances the functionality of these platforms.What kind of data does EverString provide?
EverString provides a wide range of data, including firmographic, technographic, intent, and behavioral data. It collects and curates over 20,000 data signals for 11 million B2B accounts through its proprietary Company Graph algorithm. This data helps in creating highly defined segments for marketing outreach and in identifying high-value prospects.How does EverString improve efficiency and productivity in sales and marketing?
EverString improves efficiency and productivity by automating several tasks, such as identifying and prioritizing high-value prospects, collecting and curating data about these prospects, and providing real-time updates. This allows sales and marketing professionals to focus more on building relationships and creating targeted campaigns rather than spending time on data collection and analysis.What type of customer support does EverString offer?
EverString provides various types of customer support, including phone support, live support, ticket-based support, and training. This ensures that users can get help whenever they need it.Which types of businesses can benefit from EverString?
EverString serves a wide range of businesses, including startups, enterprises, and small to medium-sized enterprises (SMEs). Its platform is designed to be versatile and beneficial for companies of all sizes and industries.How is EverString commonly used?
EverString is commonly used for lead scoring, account-based marketing, sales intelligence, pipeline management, and predictive demand generation. It helps businesses build and prioritize their sales pipeline, expand their database with high-fit prospects, and create targeted marketing campaigns.Who are the primary competitors of EverString?
The primary competitors of EverString include Uberflip, PathFactory, and LeadFuze. These platforms also offer sales and marketing intelligence tools, though each has its unique features and advantages.How does EverString ensure data accuracy?
EverString ensures data accuracy through its Human Intensive Task (HIT) system, which identifies and corrects problematic data. The platform also uses deep learning to improve system-wide accuracy and provides real-time data updates to keep the information current and reliable. EverString - Conclusion and Recommendation
Final Assessment of EverString
EverString is a highly advanced AI-driven sales and marketing intelligence platform that offers a range of benefits for businesses, particularly those involved in B2B sales and marketing.
Key Features and Benefits
- Prospect Identification and Monitoring: EverString uses artificial intelligence to identify and monitor businesses that are actively researching products and services, as well as those analyzing their competitors. This helps in gathering relevant business intelligence data for targeted sales and marketing efforts.
- Lead Scoring and Prioritization: The platform employs lead scoring to focus resources on high-value prospects, efficiently building and accelerating the sales pipeline. This ensures that sales and marketing teams can prioritize their efforts on the most promising leads.
- Data Collection and Curation: EverString collects and curates data about prospects, which is crucial for providing high-value products and services. This data is updated in real-time, enabling businesses to have the most current information about their target market.
- Account-Based Marketing (ABM): The platform helps businesses identify their total addressable market (TAM) and use proprietary filters for lead identification, making it easier to customize ABM strategies.
- Integration with Other Tools: EverString integrates seamlessly with popular marketing and CRM tools such as Marketo, HubSpot, Oracle Eloqua, Oracle CRM, and Salesforce, enhancing its utility across various sales and marketing ecosystems.
- Data Enrichment and Accuracy: Following its acquisition by ZoomInfo, EverString’s capabilities in data enrichment have been significantly enhanced. It improves match rates for customer data, ensuring that sales and marketing teams have accurate and complete profiles of their prospects.
Who Would Benefit Most
EverString is particularly beneficial for:
- B2B Sales and Marketing Teams: These teams can leverage EverString’s AI capabilities to identify high-value prospects, build and categorize their target market, and create targeted sales and marketing campaigns.
- Businesses of All Sizes: Whether you are a small startup or a large enterprise, EverString’s self-service platform allows you to manage data in real-time and focus on the most important prospects.
- Companies Focused on Account-Based Marketing: EverString’s tools for identifying TAM and using proprietary filters make it an excellent choice for companies that want to optimize their ABM strategies.
Overall Recommendation
EverString is a valuable tool for any business looking to enhance its sales and marketing efforts through AI-driven intelligence. Here are some key points to consider:
- Efficiency and Productivity: EverString helps sales and marketing professionals focus on building relationships with high-value prospects, improving their efficiency and productivity.
- Data Accuracy and Completeness: The platform ensures that businesses have accurate and up-to-date data about their prospects, which is essential for successful sales and marketing campaigns.
- Customization and Flexibility: With its ability to integrate with various CRM and marketing automation tools, EverString offers a flexible solution that can be adapted to different business needs.
In summary, EverString is an excellent choice for businesses seeking to leverage AI and machine learning to improve their sales and marketing strategies, especially in the B2B sector. Its ability to identify prospects, prioritize leads, and provide accurate data makes it a valuable asset for any sales and marketing team.