Outplay - Detailed Review
Sales Tools
Outplay - Product Overview
Outplay Overview
Outplay is an AI-powered sales engagement and automation platform specifically crafted for fast-scaling small to medium-sized businesses (SMBs). Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Outplay is designed to optimize sales interactions and streamline outreach efforts. It helps sales teams increase efficiency, hit their quotas, and drive revenue growth by automating repetitive tasks and providing intelligent insights into customer interactions.
Target Audience
Outplay is primarily used by sales professionals in SMBs, including Sales Development Representatives (SDRs), Business Development Representatives (BDRs), sales managers, and account executives. These teams are often from various industries such as SaaS, healthcare, financial services, and manufacturing.
Key Features
Multi-Channel Outreach
Engage with prospects across multiple platforms including email, social media, SMS, phone calls, WhatsApp, and chat. This ensures a comprehensive approach to modern prospecting.
Sales Automation
Automate repetitive tasks such as follow-ups, allowing sales reps to focus on closing deals and engaging with prospects. This includes scheduling follow-up messages and setting up automated reminders.
Conversation Intelligence
Gain insights from customer interactions to improve communication strategies. This feature helps in analyzing metrics like open rates, click-through rates, and conversion rates to optimize marketing campaigns.
Seamless CRM Integration
Integrate effortlessly with existing CRM systems like Salesforce and HubSpot to maintain a single source of truth for all sales activities.
Comprehensive Reporting Tools
Access detailed reports and analytics to measure success and optimize sales processes. This includes data on prospect activity, engagement rates, and areas of improvement.
Personalized Outreach Campaigns
Create personalized outreach campaigns to ensure that messages reach prospect inboxes effectively and reduce the risk of blacklisting.
By leveraging these features, Outplay helps SMBs streamline their sales processes, increase productivity, and achieve higher conversion rates, all while scaling efficiently with the growing needs of the business.
Outplay - User Interface and Experience
User Interface
The user interface of Outplay is a mixed bag, with both positive and negative aspects. On the positive side, some users find the layout and design of the platform to be clean and easy to understand, allowing them to utilize its features without much training.
However, other users have reported that the interface can be confusing, particularly in the placement of certain features such as triggers and sequences. This can make it harder to find and use these features, leading to inefficiencies and frustration.
Ease of Use
Outplay is generally considered user-friendly, especially for setting up and deploying the platform. It can be set up within a few hours to a couple of days, and the onboarding process is supported by dedicated resources and customer support.
Despite this, some users have found the initial setup and understanding of the software to be somewhat challenging, especially when setting up triggers and sequences. This can result in a slower adoption rate and a delay in fully benefiting from the software.
Overall User Experience
The overall user experience with Outplay is largely positive, particularly in terms of its functionality and feature set. Users appreciate the platform’s ability to manage outreach, track engagement, and automate workflows across multiple channels such as email, phone, SMS, and social media.
However, there are some drawbacks. Some users have reported slow performance, with screens taking longer than usual to load, which can be frustrating. Additionally, the in-software reporting is considered basic by some users, requiring the use of external tools for more detailed analytics.
Additional Features and Support
Outplay’s user experience is also enhanced by its extensive features, including multichannel outreach, email sequencing, sales dialer, and project management tools. The platform’s Chrome extension allows users to access features directly from their browser, which can be very convenient.
The excellent customer support and continuous product development are also significant positives, ensuring users have the latest features and immediate assistance when needed.
Outplay - Key Features and Functionality
Outplay Overview
Outplay is an AI-powered sales engagement and automation platform that offers a range of features to streamline and optimize the sales process for small to medium-sized businesses (SMBs). Here are the main features and how they work:Multi-Channel Outreach
Outplay allows sales teams to engage with prospects across multiple platforms, including email, social media, SMS, and phone calls. This multi-channel approach ensures that you can reach your prospects through the channels they prefer, increasing the likelihood of successful interactions.Sales Automation
The platform automates repetitive tasks such as follow-ups, allowing sales reps to focus more on closing deals and less on administrative work. Automation helps in ensuring that no lead is left behind and that all interactions are timely and consistent.Conversation Intelligence
Outplay provides insights from customer interactions, helping sales teams to improve their communication strategies. This feature uses AI to analyze conversations and provide valuable data on what works and what doesn’t, enabling more effective engagement.Seamless CRM Sync
Outplay integrates seamlessly with existing CRM systems, ensuring that all sales activities are synchronized and up-to-date. This integration maintains a single source of truth for all sales data, reducing errors and increasing efficiency.Customizable Campaigns
Sales teams can set up personalized outreach campaigns across different channels. This customization allows for targeting specific segments of the market more effectively, leading to higher success rates and better ROI.Advanced Analytics and Reporting
Outplay offers comprehensive reporting tools and advanced analytics that provide deep insights into sales performance, customer behavior, and market trends. These analytics help in making informed decisions and optimizing sales strategies in real-time.User-Friendly Interface
The platform boasts a user-friendly interface that is simple and intuitive, making it easy for sales teams to adapt and use the tool effectively, even for those with minimal technical expertise.Real-Time Reporting
Outplay provides real-time reporting, ensuring that sales teams have up-to-the-minute information. This immediacy allows for rapid responses to market changes, customer inquiries, and sales opportunities, keeping the team agile and informed.AI Sequence Writer and Sequence Library
Outplay includes an AI sequence writer that generates automated email sequences and a sequence library that stores pre-built sequences. These features help in creating personalized and effective outreach campaigns quickly.Integration Capabilities
The platform integrates with a wide range of tools and systems, including various CRMs, ensuring that all aspects of the sales process are unified and efficient. This interconnectedness reduces errors and enhances overall productivity.Scalability and Flexibility
Outplay is designed to grow with your business, offering scalability and flexibility to adapt to changing business needs. Whether you’re adding more team members or expanding sales operations, Outplay scales accordingly.AI Integration
The AI integration in Outplay is central to its functionality. It automates tasks, generates insights from customer interactions, and helps in creating personalized campaigns. The AI sequence writer and conversation intelligence features are particularly noteworthy, as they leverage AI to optimize and improve sales interactions. These features collectively help sales teams to increase productivity, enhance customer engagement, and make data-driven decisions, ultimately leading to higher sales efficiency and better outcomes. Outplay - Performance and Accuracy
Performance
Outplay’s performance is marked by both positive and negative aspects. Here are some key points:Multi-Channel Engagement and Automation
Outplay excels in automating repetitive tasks and enabling multi-channel engagement across email, phone, social media, and more. This automation ensures that each step in the sales cycle moves seamlessly to the next without manual intervention.User Interface and Performance Issues
Despite its clean interface, some users have reported issues with slow performance, occasional bugs, and outdated components. These issues can affect the overall user experience and efficiency.Learning Curve
The initial setup and configuration of Outplay can be challenging, with a learning curve that may deter some users from quickly adopting and utilizing its features.Accuracy
The accuracy of Outplay’s features, particularly in reporting and data analysis, is an area of concern:Inaccurate Reporting
Some users have expressed dissatisfaction with the accuracy of Outplay’s reporting capabilities. This issue hampers the ability to track important key performance indicators (KPIs) accurately, which is crucial for evaluating team performance.Basic In-Software Reporting
The reporting features within Outplay are often described as basic, requiring users to use external tools for more detailed analytics. This limitation can make it difficult to gain comprehensive insights and analyze data effectively within the software.AI-Driven Features
Outplay does leverage AI to improve various aspects of sales engagement:AI-Powered Insights
Outplay uses AI to collect relevant data points such as website visits, email opens, and social media interactions. It then generates actionable insights about lead behaviors and preferences, helping to craft personalized messages.Conversational Intelligence
The platform includes AI-powered conversational intelligence that transcribes and summarizes key points in prospect conversations, which can be valuable for sales teams.Limitations and Areas for Improvement
Several limitations are noteworthy:Limited Integrations
Outplay has been criticized for its limited integrations with other tools and CRMs, particularly with popular platforms like HubSpot and LinkedIn. This lack of seamless integration can hinder workflow efficiency and data synchronization.Limited Customization
The platform offers limited customization for features other than email sequences, which may not suit businesses with specific branding requirements or unique workflows.LinkedIn Prospecting
Outplay lacks robust LinkedIn prospecting capabilities, which can be a significant limitation for businesses that rely heavily on LinkedIn for lead generation. In summary, while Outplay offers several valuable features such as multi-channel engagement, AI-driven insights, and automated workflows, it faces challenges in areas like reporting accuracy, user interface performance, and integration capabilities. Addressing these limitations could significantly enhance the overall performance and user experience of the platform. Outplay - Pricing and Plans
Outplay Pricing Plans
Sales Engagement Plans
Free Plan
- This plan is free forever and includes basic features such as:
- Connection to one mailbox per user.
- Up to 2 active sequences at a time.
- Limit of 200 emails per user per day.
- No access to advanced features like Lead Sourcing, A/B testing, or integrations with Salesforce, Zapier, etc.
- Limited automation and analytics capabilities.
Starter Plan
- Starts at $39/month:
- Includes 5 mailboxes, unlimited emails, AI sequence writer, CRM integration, and support for one user.
- Basic email tracking and sequence library features.
Growth Plan
- Starts at $89/month:
- Includes everything in the Starter plan plus:
- Support for multiple users (additional users at a fixed price).
- 1,000 emails per day.
- A/B testing, sales dialer, and website tracking.
Growth Plus Plan
- Starts at $139/month:
- Includes everything in the Growth plan plus:
- 15 mailboxes, unlimited emails, AI sequence writer, Slack integration, and other advanced features.
- Additional integrations and automation capabilities.
Sales Agency Plan
- Starts at $149/month:
- Includes everything in the Growth Plus plan plus:
- Unlimited mailboxes, unlimited users, and unlimited clients.
- Agency dashboard and other agency-specific features.
Conversation Intelligence Plans
Starter Plan
- $39 per month per user:
- Includes one user, 2400 minutes of transcription limit, 60-minute recording length, 1 year of recording storage, real-time transcription, and other call-related features.
Pro Plan
- $49 per month per user:
- Includes everything in the Starter plan plus:
- 4800 minutes of transcription limit, 180 minutes of recording length, 2-year call storage, bot customization, and additional features.
Trial and Upgrades
- Outplay offers a 14-day free trial where you can test all available features without adding payment details. After the trial, you can choose to upgrade to a paid plan or continue with the Free Plan.
Additional Features and Add-ons
- Users can purchase add-ons such as Lead Credits, Mailboxes, and the Scheduler plan from the Billing section on Outplay.
- New features like Lead Sourcing and Scheduler can be added as add-ons to existing subscription plans.
Outplay - Integration and Compatibility
Outplay Overview
Outplay, an AI-powered sales engagement platform, is renowned for its seamless integrations with a variety of tools and CRM systems, making it highly compatible across different platforms and devices.CRM Integrations
Outplay offers native bi-directional integrations with major CRM systems such as HubSpot and Salesforce. These integrations automatically sync data between Outplay and the CRM, eliminating the need for manual data transfer. For example, the HubSpot integration syncs contacts, companies, and deals, as well as activities like email, call logs, notes, and meeting logs. Similarly, the Salesforce integration ensures that critical sales data, including leads, contacts, accounts, and opportunities, is always in sync between the two platforms. This integration also updates Salesforce with detailed analytical data from Outplay campaigns, helping teams target their accounts more effectively.Multi-Channel Outreach and Automation
Outplay allows for multi-channel outreach across various platforms, including email, phone, SMS, WhatsApp, video, and website chat. This is facilitated by its ability to integrate with different communication tools and inboxes, enabling automated and personalized outreach campaigns. You can engage with prospects across multiple channels and automatically move them through sequences based on action-based triggers.Additional Integrations
Beyond CRM systems, Outplay integrates with a wide range of other tools such as meeting schedulers, monitoring tools, and inboxes. This includes the ability to pull inbound leads from website forms into Outplay and use a Chrome extension to move leads from Gmail into your sequences with a single click.Data Sync and Security
The bi-directional integrations ensure that all activities executed in Outplay are automatically saved in the connected CRM, providing a complete and up-to-date view of prospect interactions on both platforms. Outplay follows stringent security protocols to protect your data, ensuring it is safe and secure during these integrations.User Experience and Support
Outplay is built with growing SMBs in mind, offering hands-on support at no additional charge. The platform is user-friendly, even for entry-level sales reps, who can quickly get accustomed to it and start booking demos within a few days. The integration setup is straightforward, and the platform provides comprehensive support to help teams get started and achieve their sales goals efficiently.Conclusion
In summary, Outplay’s extensive integration capabilities make it a versatile and efficient tool for sales teams, ensuring seamless data synchronization and multi-channel outreach without the hassle of manual data entry or juggling multiple tools. Outplay - Customer Support and Resources
Customer Support Options
Live Chat
Outplay provides live chat support, available from 9am to 5:30pm, Monday through Sunday. This is a convenient way to get immediate assistance with any queries or issues.
Email Support
For account-related queries or other support needs, users can email the support team at support@outplayed.com.
Facebook Messenger
Users can also reach out to Outplay’s support team via Facebook Messenger, providing another channel for quick support.
Additional Resources
Help Centre
Outplay has a comprehensive Help Centre that addresses a wide range of topics, from getting started with the platform to advanced configuration settings. This resource is highly recommended as the first point of contact for any questions or issues.
User Guides and Tutorials
The Outplay Help Center includes detailed guides on how to set up and configure various features such as connecting your mailbox, calendar, and dialer settings. It also covers topics like creating multichannel sequences, managing tasks, and configuring notification settings.
Configuration Settings
Outplay provides detailed instructions on configuring org settings, safety settings, and other administrative tasks to ensure the platform is used efficiently by the team.
Meeting and Calendar Integration
Users can find resources on how to set up meeting availability and integrate their calendars to streamline scheduling and avoid conflicts.
Chat and Website Tracking
There are guides on how to configure chat and website tracking settings to continue sales conversations effectively.
Trial and Onboarding
Free Trial
Outplay offers a 14-day free trial with no credit card required, allowing users to test the platform’s features before committing to a subscription.
By leveraging these support options and resources, users can quickly get started with Outplay, resolve any issues promptly, and maximize the benefits of the platform to enhance their sales engagement and automation processes.
Outplay - Pros and Cons
Advantages of Outplay
Multi-Channel Outreach
Outplay allows you to engage with prospects across multiple platforms, including email, social media, SMS, and phone calls, making it easier to reach potential leads through their preferred communication channels.Sales Automation
The platform automates repetitive tasks, such as follow-ups, which increases productivity and enables sales reps to focus more on closing deals rather than manual outreach.Conversation Intelligence
Outplay provides insights from customer interactions through its conversational intelligence feature, helping to improve communication strategies and enhance engagement with prospects.Seamless CRM Integration
It integrates effortlessly with popular CRM systems like Salesforce, HubSpot, and Pipedrive, ensuring a single source of truth for all sales activities and maintaining data consistency.Comprehensive Reporting Tools
The platform offers detailed reports and analytics to measure success and optimize sales processes, although some users have noted that the in-software reporting could be more advanced.Enhanced Productivity and Conversion Rates
By automating and streamlining sales processes, Outplay helps increase productivity and conversion rates, allowing sales teams to engage more effectively with prospects.Excellent Support
Users praise Outplay for its excellent customer support and continuous product development, ensuring that users have the latest features and immediate assistance when needed.Cost-Effectiveness
Outplay offers top-tier features at a competitive price, with a starting price of $30 per user per month and a 14-day free trial available.Disadvantages of Outplay
Inconvenient Location of Features
Some users find that certain features, such as triggers and sequences, are not conveniently located within the software, which can lead to inefficiencies and frustration.Slow Performance
There have been reports of slow performance, with screens taking longer than usual to load, which can hinder the efficiency of the sales process.Basic In-Software Reporting
Although Outplay provides reporting tools, some users have found the in-software reporting to be quite basic, requiring the use of external tools for more detailed analytics.Challenging Learning Curve
The initial setup and understanding of the software can be somewhat difficult, particularly when setting up triggers and sequences, which may delay the adoption rate and the realization of benefits.Limited Integration with Certain Tools
Some users have reported limited integration with tools like Sales Nav, which can require additional steps to import prospects and may limit the software’s effectiveness. By considering these pros and cons, businesses can make an informed decision about whether Outplay aligns with their sales engagement and automation needs. Outplay - Comparison with Competitors
When Comparing Outplay to Its Competitors
In the AI-driven sales tools category, several key features and differences stand out.
Unique Features of Outplay
- Multi-Channel Outreach: Outplay allows engagement with prospects across multiple platforms, including email, social media, SMS, and phone calls.
- Sales Automation: It automates repetitive tasks to increase productivity, focusing on closing deals rather than follow-ups.
- Conversation Intelligence: Outplay provides insights from customer interactions to improve communication strategies.
- Seamless CRM Sync: It integrates effortlessly with existing CRM systems, maintaining a single source of truth for all sales activities.
- Comprehensive Reporting Tools: The platform offers detailed reports and analytics to measure success and optimize sales processes.
Competitors and Alternatives
Outreach
- Outreach is another prominent player in the sales engagement space, offering enterprise-grade bidirectional CRM capabilities. Unlike Outplay, Outreach is more geared towards larger enterprises and provides a broader range of features for complex sales communications.
- Key Difference: Outreach has a stronger focus on enterprise-level solutions and may be more expensive compared to Outplay.
Valley
- Valley uses AI to automate outreach and schedule sales activities. It is similar to Outplay in its automation capabilities but may have a different user interface and integration set.
- Key Difference: Valley’s specific features and pricing are not as widely detailed as Outplay’s, but it is known for its AI-powered scheduling.
Reply
- Reply is an AI-first sales engagement platform that helps SDR teams engage prospects through multiple channels. It is known for maintaining a personal touch in every interaction and is used in sectors like inbound and outbound sales, and account-based sales.
- Key Difference: Reply has a strong focus on personalization and is particularly useful for teams that need to engage prospects in a more personalized manner.
SalesLoft
- SalesLoft is another alternative that offers automation features similar to Outplay. It is known for its automation capabilities and is often compared to Outplay in terms of functionality and user experience.
- Key Difference: SalesLoft might have a more intuitive interface and quicker integration capabilities, which could be appealing to teams looking for a smoother onboarding process.
GoCustomer
- GoCustomer stands out with its hyper-personalization features, combining generative AI with CRM solutions. This makes it particularly useful for teams that need to personalize their sales interactions at scale.
- Key Difference: GoCustomer’s hyper-personalization is a unique selling point, making it a good choice for teams that prioritize personalized engagement.
Potential Issues and Alternatives
Some users have reported issues with Outplay, such as a segmented interface, delayed CRM integration, and high pricing. For teams facing these issues, alternatives like SalesLoft, GoCustomer, or even Reply might offer a more streamlined and user-friendly experience.
Conclusion
In summary, while Outplay offers a comprehensive suite of features for sales engagement and automation, its competitors provide unique advantages that might better suit specific business needs. For example, if personalization is key, GoCustomer could be a better fit. If enterprise-level solutions are required, Outreach might be more suitable. Understanding these differences can help teams choose the most appropriate tool for their sales strategies.
Outplay - Frequently Asked Questions
What is Outplay and what does it do?
Outplay is an AI-powered sales engagement and automation platform specifically designed for fast-scaling small to medium-sized businesses (SMBs). It helps sales teams optimize sales interactions and streamline outreach efforts across multiple channels such as email, social media, SMS, and phone calls.How does Outplay integrate with other sales tools?
Outplay integrates seamlessly with various CRM systems like Salesforce, HubSpot, and Pipedrive, as well as other tools such as email clients, meeting schedulers like Calendly, Slack, and Zapier. It also provides an open API for further customization.What features does Outplay offer?
Outplay comes with several key features:- Multi-Channel Outreach: Engage with prospects across multiple platforms.
- Sales Automation: Automate repetitive tasks to increase productivity.
- Conversation Intelligence: Gain insights from customer interactions to improve communication strategies.
- Seamless CRM Sync: Integrate with existing CRM systems.
- Comprehensive Reporting Tools: Access detailed reports and analytics.
- AI Sequence Writer: Generate automated email sequences.
- Unified Inbox: Manage all communications in one place.
How does Outplay’s AI-powered conversational intelligence work?
Outplay’s conversational intelligence uses Generative AI to analyze conversations, extract actionable customer insights, and provide real-time intelligence. This helps in accelerating rep onboarding, boosting meeting productivity, and staying ahead of conversation trends.What are the benefits of using Outplay?
Using Outplay offers several benefits:- Enhanced Productivity: Automate and streamline sales processes.
- Increased Conversion Rates: Use intelligent insights to tailor conversations.
- Scalability: Scales with your business, accommodating more complex sales strategies.
- Superior Support: Enterprise-level support regardless of company size.
- Cost-Effectiveness: Top-tier features at a competitive cost.
What are the pricing options for Outplay?
Outplay offers a 14-day free trial with access to all features of the Growth plan, requiring no credit card. The pricing tiers include Startup, Growth, and Enterprise, starting at $30 per user per month. There are no hidden fees.Can I cancel, upgrade, or downgrade my plan at any time?
Yes, you can cancel, upgrade, or downgrade your plan at any time. The trial plan will automatically convert to one of the paid plans unless you cancel before the end of the trial.What kind of customer support does Outplay offer?
Outplay provides customer support through live chat, email, and phone. Enterprise plan customers receive priority support.Is Outplay suitable for teams of all sizes?
Yes, Outplay is designed for teams of all sizes, making it suitable for small teams as well as larger organizations.How do I get started with Outplay?
To get started, you can sign up for a 14-day free trial. The process involves integrating Outplay with your existing CRM and other sales tools, creating personalized outreach campaigns, automating follow-ups, and monitoring performance using the platform’s analytics. Outplay - Conclusion and Recommendation
Final Assessment of Outplay
Outplay is a highly versatile and effective AI-powered sales engagement and automation platform that caters specifically to the needs of small to medium-sized businesses (SMBs) and other organizations looking to streamline and optimize their sales processes.
Key Features and Benefits
- Multi-Channel Outreach: Outplay allows sales teams to engage with prospects across multiple platforms, including email, social media, SMS, and phone calls, ensuring comprehensive coverage and increased engagement.
- Sales Automation: The platform automates repetitive tasks such as email follow-ups and appointment scheduling, significantly increasing productivity and efficiency.
- Conversation Intelligence: Outplay provides AI-driven insights from customer interactions, helping sales teams improve their communication strategies and engagement techniques.
- CRM Integration: Seamless integration with existing CRM systems ensures a single source of truth for all sales activities, enhancing data consistency and accessibility.
- Advanced Analytics: The platform offers detailed reports and analytics to measure success and optimize sales processes, enabling data-driven decisions.
Who Would Benefit Most
Outplay is particularly beneficial for several types of users:
- Sales Development Representatives (SDRs) and Business Development Representatives (BDRs): These roles can leverage Outplay to automate outreach, track engagement, and manage follow-ups efficiently.
- Sales Managers and Account Executives: These professionals can use Outplay to monitor sales performance, optimize campaigns, and ensure that teams are meeting their targets.
- Small to Medium-Sized Businesses (SMBs): SMBs can benefit from Outplay’s scalability, cost-effectiveness, and the ability to grow with their business needs.
Overall Recommendation
Outplay is a strong contender in the sales tools AI-driven product category due to its comprehensive set of features, user-friendly interface, and ability to integrate with existing sales tools. Here are some key reasons why it is recommended:
- Enhanced Productivity: Outplay automates many repetitive tasks, allowing sales teams to focus more on engaging with prospects and closing deals.
- Increased Conversion Rates: The platform’s AI-driven insights help in personalizing messages and improving engagement, leading to higher conversion rates.
- Scalability and Flexibility: Outplay scales with your business, accommodating more complex sales strategies and larger volumes of interactions as your team grows.
- Cost-Effectiveness: It offers top-tier features at a competitive price, making it an attractive option for businesses of various sizes.
In summary, Outplay is an excellent choice for any organization seeking to streamline their sales processes, enhance customer engagement, and drive revenue growth through efficient and data-driven sales strategies. Its ease of use, comprehensive features, and scalability make it a valuable tool for sales teams aiming to optimize their performance.