
PandaDoc - Detailed Review
Sales Tools

PandaDoc - Product Overview
PandaDoc Overview
PandaDoc is an all-in-one document automation platform that simplifies the entire document lifecycle for businesses, particularly in the sales and marketing sectors.Primary Function
PandaDoc’s primary function is to enable users to create, manage, send, and sign documents efficiently. It automates document-centric business processes, making it easier to generate professional-looking proposals, quotes, contracts, and other business-critical documents.Target Audience
PandaDoc is mainly targeted at small to medium-sized businesses (SMBs) and mid-market companies. Its user base includes a wide range of industries such as sales and marketing, human resources, construction, government contracting, and more. The platform is particularly useful for companies with 50-200 employees and revenues between $1 million and $50 million.Key Features
Document Creation and Management
- Users can create documents using over 750 templates and a drag-and-drop editor. The platform supports the addition of text, images, tables, and interactive elements, ensuring documents are professional and visually appealing.
- Dynamic variables can be inserted to automatically populate data, saving time and ensuring accuracy in frequently updated documents like contracts and proposals.
Collaboration and Workflow
- PandaDoc allows collaboration with flexible roles and permissions, enabling teams and external stakeholders to comment and respond directly within the document. It also features approval workflows and version tracking to streamline internal and external reviews.
Electronic Signatures
- The platform offers secure e-signature capabilities, allowing clients to sign documents on desktops or smartphones. It ensures security with 256-bit encryption, is HIPAA compliant, and has SOC 2 Type II certification. An audit trail provides proof of who opened, viewed, and signed the document and when.
Tracking and Analytics
- PandaDoc provides real-time tracking and analytics to monitor recipient engagement. Users can see who has opened, viewed, and signed documents, and receive instant notifications. This data helps in optimizing workflows and making informed decisions.
Integration and Storage
- The platform integrates with major CRM and productivity suites, as well as an open API for custom integrations. It also includes a document repository with powerful search and filter capabilities, making it easy to manage and store all documents in one place.
Additional Features
- PandaDoc supports payment gateways for collecting payments directly within documents, which is beneficial for e-commerce transactions. It also offers CPQ (Configure, Price, Quote) software to help sales teams generate accurate quotes quickly.

PandaDoc - User Interface and Experience
Content in PandaDoc’s User Interface
PandaDoc’s user interface is renowned for its simplicity and user-friendliness, making it an excellent choice for managing and creating professional documents.Easy-to-Use Interface
PandaDoc features an intuitive and simplified interface that allows users to easily create, manage, and send documents. The drag-and-drop functionality enables users to add text, images, and other elements to their documents with ease. This interface is highly accessible, even for those who are not tech-savvy, as it resembles the process of building a blog page or website.Customization and Branding
Users can customize their documents extensively, incorporating their branding elements such as logos, colors, and fonts. This ensures that all documents maintain a consistent and professional look that aligns with the company’s identity.Document Creation and Management
The platform supports easy uploading of files and provides a streamlined process for creating new documents. Users can leverage templates and dynamic fields to fill in relevant information, reducing the risk of errors and omissions. The “Documents” app within PandaDoc centralizes all document-related features, including templates, content libraries, and forms, making it easy to manage and access all necessary tools.Real-Time Tracking and Analytics
PandaDoc allows users to track document interactions in real-time, such as when a client opens or views a document. This feature is particularly useful as it helps users monitor the status of their documents without needing to manually follow up. Additionally, the platform offers document analytics and reporting, providing insights into recipient engagement and document performance.Ease of Setup and Use
The setup process for PandaDoc is highly praised for its simplicity. Users find it easy to get started, with minimal need for technical expertise or API integration. The platform’s ease of use extends to both the sender and the recipient, making it a seamless experience for all parties involved in signing and managing documents.Navigation and Workflow
PandaDoc’s new navigation is faster and more organized, helping users quickly find the features they need. The platform includes a revamped “Documents” app, improved navigation, and easier switching between workspaces. Features like the “Inbox” and “Apps” suite (including Documents, Notary, Automations, and Contacts) are designed to streamline workflows and make it easier to manage documents efficiently.Customer Support
Users also appreciate the strong customer support provided by PandaDoc. The team is proactive in offering assistance and training, ensuring that users can maximize the benefits of the platform.Conclusion
Overall, PandaDoc’s user interface is designed to be intuitive, easy to use, and highly customizable, making it an excellent tool for managing and automating document workflows.
PandaDoc - Key Features and Functionality
PandaDoc Overview
PandaDoc is a comprehensive document automation platform that offers a wide range of features, particularly beneficial in the sales and document management sectors. Here are the main features and how they work, including the integration of AI.Document Creation and Editing
PandaDoc provides a rich set of tools for creating and editing documents. The platform includes a drag-and-drop document editor, allowing users to easily customize templates and create professional-looking documents such as proposals, contracts, and quotes. This feature is enhanced by AI through “Smart Document Creation,” where AI suggests content and layout based on the type of document being created, making the process faster and more efficient.E-Signatures and Signature Workflow
PandaDoc supports electronic signatures, enabling users to send and sign documents electronically. Features include mobile signatures, reminders and expirations for pending signatures, and a seamless sign-in process. The signature workflow allows senders and administrators to set up and track documents through multiple signature steps, ensuring a smooth and organized process.Collaboration and Approval Workflows
The platform offers collaboration tools that enable multiple users to work on documents simultaneously. Approval workflows allow users to submit quotes, contracts, and other documents for approval, streamlining the process and ensuring timely feedback. AI can be integrated to automate the routing and approval of documents based on pre-set criteria, speeding up workflows significantly.Integration with CRM and Productivity Tools
PandaDoc integrates seamlessly with popular CRM systems like Salesforce, HubSpot, and Pipedrive, as well as productivity tools such as Google Drive, Dropbox, and Microsoft Office 365. These integrations enable users to create and manage documents directly within their CRM environment and ensure smooth collaboration and document storage.AI-Driven Automation
When integrated with AI tools, PandaDoc can automate repetitive tasks, improve document accuracy, and personalize content. For example, AI can generate follow-up emails or reminders based on document interactions, analyze user interactions to provide insights, and recommend relevant content that aligns with client needs. Platforms like Latenode and Albato facilitate these integrations, allowing users to create workflows that automate tasks across different applications.Document Analytics and Reporting
PandaDoc provides advanced analytics and reporting features that allow users to track document performance metrics, such as views, completion rates, and client interactions. AI can aggregate this data to provide actionable insights that help refine sales strategies and improve document effectiveness.Custom Branding and Content Library
Users can customize documents with their brand identity, including logos, colors, and fonts. The platform also offers a template library with sample documents that can be customized, ensuring consistency in branding across all documents.Payment Integration
PandaDoc supports integration with payment gateways, allowing businesses to collect payments directly within their documents. This feature is particularly useful for e-commerce transactions, streamlining the sales process and improving cash flow.Security and Compliance
The platform ensures regulatory compliance and provides features such as signature history and audit trails, which track all document signing history to comply with required regulations. Enterprise scalability is also supported, making it suitable for large organizations.User, Role, and Access Management
PandaDoc offers user, role, and access management features, allowing administrators to grant access to select data, features, and objects based on user roles and groups. This ensures that sensitive information is only accessible to authorized personnel.Conclusion
In summary, PandaDoc’s features are designed to streamline document creation, management, and signing processes, while AI integrations enhance these functions by automating tasks, improving accuracy, and personalizing content. These capabilities make PandaDoc a powerful tool for businesses looking to optimize their document workflows and improve overall efficiency.
PandaDoc - Performance and Accuracy
Performance
PandaDoc is highly regarded for its ability to streamline the sales process, particularly in generating quotes and proposals. Here are some performance highlights:Efficient Quote Generation
PandaDoc’s Configure-Price-Quote (CPQ) solution allows sales teams to create quick and accurate quotes, reducing the time spent on correcting errors and increasing the speed of closing deals.Integrated Workflow
The platform integrates seamlessly with other tools like e-Sign and deal rooms, enabling teams to manage every phase of a deal in one place. This integration minimizes friction and risk, making the sales process smoother.Real-Time Insights
PandaDoc provides real-time alerts on buyer activities and clear insights into the status of every document, helping sales teams stay informed and responsive.Speed and Efficiency
New PandaDoc users typically decrease their document creation time by 65% and reduce their time to close deals by 30% in the first 2-3 months. This results in significant productivity gains, such as saving 12 hours a week.Accuracy
Accuracy is a crucial aspect of PandaDoc’s functionality:Dynamic Pricing Models
The CPQ solution includes dynamic pricing models and rule engines, ensuring that quotes are accurate and adhere to pricing policies. This reduces errors and boosts buyer confidence.Automated Document Workflows
PandaDoc automates document workflows, using preconfigured catalog information to populate documents. This ensures consistency and accuracy in the quoting process.CRM Integrations
The platform integrates with major CRM platforms, allowing for accurate customer data to be instantly populated into quotes, further enhancing accuracy.Limitations and Areas for Improvement
While PandaDoc excels in many areas, there are some limitations and areas where it could improve:Limited Redlining Capabilities
PandaDoc does not offer native redlining capabilities for contracts, requiring users to move documents to Microsoft Word for editing. This creates friction and restricts collaboration, particularly for legal teams.Formatting Issues
Users have reported difficulties with formatting contracts, especially when importing and exporting files. This can result in less professional-looking documents.Lightweight Reporting
The platform’s reporting capabilities are not as advanced as some other solutions. It lacks detailed insights into contract contents and could benefit from more comprehensive reporting features, such as average time to approve contracts and resubmission rates.Mobile Experience
Some users have noted that PandaDoc’s mobile web browser experience is not responsive, requiring the use of the mobile app, which can be inconvenient.Fewer Integrations
Compared to other platforms like Docusign, PandaDoc has fewer pre-built integrations, which might limit its versatility in certain workflows. In summary, PandaDoc performs well in streamlining the sales process, ensuring accuracy in quotes and proposals, and providing real-time insights. However, it has some limitations, particularly in contract redlining, formatting, and reporting capabilities, as well as its mobile and integration features. Addressing these areas could further enhance its overall performance and user experience.
PandaDoc - Pricing and Plans
PandaDoc Pricing Structure
PandaDoc offers a structured pricing model with several tiers to cater to different business needs, ensuring flexibility and scalability. Here’s a detailed outline of their pricing structure and the features included in each plan:Free Plan
The Free plan is ideal for individuals or very small teams, such as freelancers and solopreneurs. It includes:- Basic eSignature functionality
- The ability to upload, send, and e-sign up to 5 documents per month
- Acceptance of payments via credit card, PayPal, or ACH.
Essentials Plan
Priced at $19 per user per month, the Essentials plan is suitable for small businesses. Key features include:- Unlimited document uploads and eSignatures
- Document analytics
- Templates for consistent document formatting
- Real-time tracking and notifications
- Rich media drag-and-drop document editor
- Email and chat support.
Business Plan
At $49 per user per month, the Business plan is geared for growing businesses. It includes all the features from the Essentials plan plus:- CRM integrations (including popular CRMs like Salesforce)
- Workflow automation
- Custom branding and content library
- Deal rooms
- Approval workflows
- Audit trails.
Enterprise Plan
The Enterprise plan is for larger organizations with complex needs. It offers custom pricing and includes all the features from the Business plan, plus:- API access for deeper integration with existing systems
- Advanced support and customization options.
Billing and Discounts
PandaDoc allows businesses to choose between annual and monthly billing cycles. Annual commitments come with significant discounts, making it a cost-effective option for long-term use.Free Trial
For those interested in testing the full capabilities of PandaDoc, a 14-day free trial is available. This trial includes features from the Business plan, allowing users to test out various functionalities before committing to a purchase. This tiered pricing structure ensures that businesses of all sizes can find a plan that fits their specific needs and budget, with the flexibility to upgrade or downgrade as their requirements change.
PandaDoc - Integration and Compatibility
PandaDoc Integrations Overview
PandaDoc, a document automation software, integrates seamlessly with a wide range of tools and platforms, enhancing its utility and efficiency in various business contexts.CRM Integrations
PandaDoc integrates with several CRM systems, including Salesforce, HubSpot, Zoho CRM, and Pipedrive. These integrations allow you to create, send, and track documents directly from your CRM. Here are some key benefits:Salesforce Integration
You can generate, send, and track documents without leaving Salesforce. This integration syncs customer and deal data automatically, reducing manual entry. It also provides real-time document status updates, such as when a document is sent, viewed, or signed.HubSpot Integration
Similar to Salesforce, the HubSpot integration enables you to create and send proposals, quotes, and contracts while syncing CRM data into documents. This integration tracks document activities like views and signatures within the HubSpot dashboard.Project Management Integrations
PandaDoc can be integrated with project management tools like Asana, Trello, and Monday. These integrations help streamline project workflows by providing easy access to all documents related to a project, ensuring that your project workflow remains unfussy and efficient.Cloud Storage Integrations
PandaDoc supports integrations with cloud storage services such as Google Drive, Dropbox, and OneDrive. This allows users to open and save documents directly from their preferred cloud storage system, making document management more convenient.Email Marketing and Other Tools
In addition to CRM and project management tools, PandaDoc can integrate with email marketing software like ActiveCampaign. This integration helps automate marketing campaigns by adding signed customers to specific email lists automatically. It also integrates with accounting software like QuickBooks, further streamlining business operations.Zapier Integration
The integration with Zapier opens up endless automation possibilities. Zapier allows you to connect PandaDoc with hundreds of other apps without any coding. You can create custom workflows that trigger actions based on document status, such as sending follow-up emails or notifications.Setup and Compatibility
Setting up these integrations is relatively straightforward. For example, to integrate PandaDoc with Salesforce or HubSpot, you need to log into both systems, go to the “Settings” menu in PandaDoc, select the integration, and follow the prompts to connect the accounts. You can then configure the integration settings and test the setup to ensure everything works correctly.Device and Browser Compatibility
PandaDoc is compatible with various devices and browsers. You can use it on desktops or through its mobile app. Supported browsers include the most recent stable versions of Safari, Google Chrome, Mozilla Firefox, and MS Edge.Conclusion
In summary, PandaDoc’s integrations with CRM systems, project management tools, cloud storage services, and other software enhance its functionality and streamline business workflows. The setup process is user-friendly, and the platform is compatible with a range of devices and browsers, making it a versatile tool for document management and automation.
PandaDoc - Customer Support and Resources
Support Options
Basic Support
All users, regardless of their plan, have access to essential support features. This includes 24/7 email support, a Help Center Knowledge Base, and web ticket support. The Starter Plan also includes real-time chat support to resolve queries quickly.
Premium Support
Available as an optional add-on for the Business and Enterprise plans, premium support offers faster response times and priority handling. This can be particularly beneficial for businesses that require quick resolutions to technical issues.
Dedicated Customer Success Manager
The Business and Enterprise plans offer the possibility of working with a dedicated Customer Success Manager. This manager acts as a dedicated point person to guide users on how to best use PandaDoc to achieve their business goals and champions user feedback within the company.
Additional Resources
Help Center
PandaDoc provides a comprehensive Help Center that is available 24/7. This resource includes articles, instructional videos, and other helpful information to assist users in troubleshooting and using the software effectively.
Onboarding Services
PandaDoc offers various onboarding options to help teams get started quickly. These services include different onboarding paths to ensure that teams can hit the ground running.
Training and Template Services
Users can access training services to improve their skills in using PandaDoc. Additionally, template services are available to help teams create professional documents efficiently.
Screen Sharing and Troubleshooting
For issues that cannot be resolved immediately, PandaDoc support may request a screen sharing meeting to troubleshoot live. This approach helps in resolving issues quickly and effectively.
Integrations and Workflow Automation
PandaDoc integrates with over 30 business tools, including CRMs like HubSpot and Salesforce, and allows for custom workflows across 1300 apps. This helps in streamlining workflows and automating tedious tasks.
Feedback and Improvement
PandaDoc values user feedback and uses it to improve the product continuously. Support specialists are open to receiving feedback and suggestions, which helps in enhancing the overall user experience.
By providing these support options and resources, PandaDoc ensures that users can maximize the benefits of their sales tools and other features, making the software more efficient and user-friendly.

PandaDoc - Pros and Cons
Advantages of PandaDoc
PandaDoc offers a multitude of benefits that make it a highly effective tool for document management and sales automation:Document Creation and Automation
- PandaDoc features a robust document creator with drag-and-drop functionality, preset content blocks, and pre-built templates for various documents such as proposals, contracts, and invoices. This speeds up the document creation process and ensures accuracy.
Workflow Automation
- The platform automates workflows, including document submission, review, and approval processes. It also automates repetitive tasks like sending reminders and routing documents for approvals, which significantly improves productivity.
Real-Time Analytics and Tracking
- PandaDoc provides real-time analytics, allowing you to track how recipients interact with your documents. This includes insights into how much time they spend on each page and section, helping you adjust your documents to be more engaging.
Electronic Signatures and Compliance
- The platform offers secure and compliant e-signature functionality, ensuring that your documents are legally binding and protected with industry-standard security measures, including two-factor authentication and audit trails.
Collaboration and Integration
- PandaDoc facilitates real-time collaboration among team members and integrates seamlessly with major business tools like Salesforce, HubSpot, QuickBooks, and PayPal. This two-way data synchronization ensures all connected systems are updated automatically.
Customization and Branding
- Users can create customized templates with custom themes, layouts, fonts, and branding elements to maintain brand consistency. The platform also supports dynamic content and conditional fields to adapt documents based on recipient input.
Disadvantages of PandaDoc
While PandaDoc is highly regarded, there are some areas where it could improve:Initial Setup Complexity
- Some users find the initial setup process complex, which can be a barrier for those who are not tech-savvy.
Premium Pricing Structure
- PandaDoc’s pricing tiers, especially the higher plans, can be expensive for some businesses, particularly smaller ones or those on a tight budget.
Limited Customization Options
- Although PandaDoc offers a range of customization features, some users feel that there are limited options in certain areas, which can restrict the flexibility they need.
Occasional Performance Issues
- There have been reports of occasional performance issues, which can affect the smooth operation of the platform.
Restricted Integration Options
- While PandaDoc integrates with many major tools, some users have noted that it could benefit from integrating with more third-party CRMs and other business applications.

PandaDoc - Comparison with Competitors
PandaDoc Overview
PandaDoc is a comprehensive document workflow and management solution that excels in creating, managing, and tracking sales proposals, quotes, contracts, and other documents. It offers features such as e-signature collection, document customization, workflow automation, and a smart content library with numerous templates. Additionally, PandaDoc provides document collaboration tools, elaborate document analytics, and 24/7 customer support.Unique Features of PandaDoc
- All-in-One Solution: PandaDoc stands out by offering a complete document workflow and management solution, including templates, quotes, proposals, forms, and payments.
- Document Collaboration: It allows teams to work on documents collaboratively and provides detailed analytics on how clients engage with the documents.
- Intuitive Interface: The platform has a highly intuitive interface that is easy to master, even for new users.
Potential Alternatives and Their Unique Features
Proposify
- Proposal Management: Proposify is specialized in creating, customizing, and tracking sales documents. It focuses on perfecting the proposal process and offers a drag-and-drop design editor, making it easier to create polished proposals.
- Lifecycle Management: Proposify manages proposals throughout their entire lifecycle, which is particularly beneficial for sales teams and marketing departments.
Qwilr
- Interactive Proposals: Qwilr is known for its interactive pricing models and visually engaging proposals. It integrates with CRM tools to automate sales material generation and personalization. Qwilr also offers real-time analytics to track client engagement.
- Automated Document Creation: Qwilr can create documents automatically from CRM data, making it a streamlined solution for sales teams.
DocuSign
- E-Signature Automation: DocuSign is renowned for its seamless e-signature integration, which automates agreement workflows. It also offers AI tools for agreement summaries, contract reviews, and risk identification.
- Advanced Automation: DocuSign provides more advanced features for automating multi-step operations in contract and agreement workflows.
DealHub.io
- Revenue Management: DealHub.io is ideal for businesses with complex pricing and sales structures. It allows for quick and customizable quote creation and has business rules for quoting, which is beneficial for revenue management.
- Customer Support: DealHub.io is noted for its excellent customer support, which is responsive and personalized.
Loopio
- RFP Automation: Loopio is best for streamlining RFP (Request for Proposal) processes. It offers centralized RFP responses and uses AI tools to manage sales documents, making it a strong choice for organizations dealing with frequent RFPs.
Juro
- Contract Management: Juro is a popular alternative for legal and business teams, offering a comprehensive solution for end-to-end contract management. It includes features like conditional logic and external contract negotiation, which are lacking in PandaDoc.
- User-Friendly Interface: Juro has an intuitive and user-friendly interface that reduces training time, and it offers responsive, personalized customer support.
Fiverr Workspace (formerly AND.CO)
- Freelancer-Focused: Fiverr Workspace is best for freelancers who need to create sales documents. It offers branded proposals, time tracking tools, automated task prioritization, and online payment collection with multiple payment methods.
- Free Plan: It includes a free plan, which is beneficial for freelancers on a budget, although it has limitations such as not being able to edit contract templates or brand documents.
Limitations of PandaDoc
- Advanced Features for Legal Teams: PandaDoc lacks advanced features needed for effective contract management, such as conditional logic or external contract negotiation, which can be a significant drawback for legal teams.
- Customer Support: Users have reported that PandaDoc’s customer support can be unresponsive or overly technical, making software adoption more challenging.
- Formatting Issues: Users often experience challenges with formatting proposals and business contracts, including misaligned fields and difficulty resizing images.

PandaDoc - Frequently Asked Questions
Frequently Asked Questions about PandaDoc
What are the main pricing tiers offered by PandaDoc?
PandaDoc offers three main pricing tiers: the Essentials plan, the Business plan, and the Enterprise plan. The Essentials plan is priced at $19 per user per month and includes features like eSignatures, document analytics, and templates. The Business plan, at $49 per user per month, adds CRM integrations and workflow automation. The Enterprise plan has custom pricing and includes advanced features such as API access.What features does the Essentials plan include?
The Essentials plan, priced at $19 per user per month, includes eSignatures, document analytics, templates, and real-time tracking and notifications. It is suitable for small businesses that need more than basic document processing but want to keep costs manageable.How does PandaDoc enhance collaboration and communication?
PandaDoc enhances collaboration by allowing multiple team members to work on a document simultaneously through real-time collaboration features. Users can add comments, assign tasks, and receive notifications, making it easier to stay on top of work and avoid delays, errors, and miscommunications.What security measures does PandaDoc offer?
PandaDoc prioritizes document security by using SSL encryption to protect data. Users can control access to documents by setting up passwords and permissions. Additionally, PandaDoc provides an audit trail to track document changes and see who made them, ensuring sensitive information remains safe and secure.How does PandaDoc streamline document creation?
PandaDoc simplifies document creation by providing customizable templates and a user-friendly drag-and-drop editor. This allows users to create professional documents quickly, saving time and effort that can be focused on other important aspects of the business.What eSignature capabilities does PandaDoc offer?
PandaDoc offers secure and legally binding electronic signatures, eliminating the need for physical paperwork. The eSignature feature accelerates the signing process, ensures compliance, and streamlines workflows. This is available in all plans, including the free plan for basic eSignature functionality.Can PandaDoc integrate with other business tools?
Yes, PandaDoc integrates seamlessly with various business tools such as Salesforce, HubSpot, and Google Drive. These integrations help in managing documents efficiently by pulling data from these tools to create personalized documents.How does PandaDoc use AI and analytics?
PandaDoc uses AI and machine learning to provide advanced analytics on how users interact with documents. It can track document views, downloads, and interactions, and offer automated notifications when documents are signed. Additionally, PandaDoc can connect with large language models like ChatGPT to assist in writing text blocks and generating ideas for documents.Is PandaDoc accessible on mobile devices?
Yes, PandaDoc offers mobile accessibility, allowing users to access and manage documents on the go. This flexibility facilitates remote work and ensures seamless collaboration across different devices.What payment options are available through PandaDoc?
PandaDoc integrates with payment gateways, enabling businesses to accept payments directly within their documents. This feature improves cash flow and reduces payment delays, allowing for the management of transactions within the PandaDoc platform.Does PandaDoc offer a free plan?
Yes, PandaDoc provides a free plan that includes basic eSignature functionality. This plan is suitable for individuals or very small teams and allows for the creation of an unlimited number of documents, although it lacks advanced tracking and analytics features.