
People.ai - Detailed Review
Sales Tools

People.ai - Product Overview
Primary Function
People.ai primarily functions as a platform that automates manual tasks, provides predictive analytics, and offers prescriptive coaching to enhance sales performance. It integrates sales activity capture, buyer insights, and CRM data to give a holistic view of the business, focusing on revenue growth.Target Audience
The target audience for People.ai includes enterprise-level companies across various industries such as technology, healthcare, finance, and manufacturing. These companies are typically medium to large enterprises with complex sales processes and a high volume of customer interactions. The primary decision-makers targeted by People.ai are sales leaders, marketing executives, and operations managers who are responsible for driving revenue and optimizing sales performance.Key Features
People.ai boasts several key features that make it a valuable tool for sales and marketing teams:Data Sourcing
- Compiles data from internal and external sources, enabling secure export and sharing of data.
- Offers interactive dashboards for customizable sales information visualization.
Predictive Analytics
- Includes opportunity scoring to predict the likelihood of closing deals.
- Provides market insights and lead analysis through lead scoring and account-level insights.
Sales Management
- Features live pipeline management, account-based analytics, and activity tracking.
- Enables the management of sales opportunities from lead to order, tracking stages, values, and probabilities of close.
Lead Intelligence
- Offers account-level insights to determine the correlation between ad exposure, site visits, and lead generation.
- Prioritizes leads through predictive scoring and market insights.
Incentives and Personalization
- Includes leaderboards for competitive motivation and customizable profiles, reports, and dashboards.
- Allows for goal setting and personalized content serving through website personalization.
Administrative and Integration
- Provides integration capabilities with other software applications through APIs.
- Enables data entry automation, behavior monitoring, and employee structure management.
Performance Analysis and Coaching
- Offers real-time coaching to sales representatives and tracks their performance.
- Helps in identifying and replicating winning behaviors and provides proactive guidance to derisk deals.

People.ai - User Interface and Experience
User Interface
Customizable Dashboards
Multi-Device Data Visualization
Social Media-Like Profiles
Ease of Use
Activity Tracking and Relationship Management
Simplified Task Management
Overall User Experience
Positive Feedback
Integration with Other Tools
Areas for Improvement
Conclusion

People.ai - Key Features and Functionality
People.ai Overview
People.ai is an AI-driven revenue intelligence platform that offers a range of features to enhance sales performance, productivity, and decision-making. Here are the main features and how they work:
Data Sourcing
People.ai compiles data from a broad range of internal and external sources, including emails, calendar events, phone calls, and CRM systems. This automated data capture eliminates the need for manual data entry, ensuring all relevant information is accurately captured.
Predictive Analytics
The platform uses AI to analyze historical data and trends, providing predictive insights such as opportunity scoring. This feature helps sales teams forecast revenue, prioritize leads, and identify potential risks and opportunities in the sales pipeline.
Sales Management
- Live Pipeline Management: People.ai allows users to track the sales pipeline in real-time, identifying deals that are stalled or at risk. This helps in making timely interventions to keep the sales process on track.
- Account-Based Analytics: The platform provides detailed analytics at the account level, helping sales teams understand customer interactions and engagement. This insight enables more targeted and effective sales strategies.
- Activity Tracking: People.ai tracks user activity in real-time, providing insights into how time is being spent. This helps in optimizing workflows and increasing productivity.
Lead Intelligence
- Account-level Insights: The platform helps determine the correlation between various customer interactions (e.g., ad exposure, site visits, content downloads) and lead generation. This feature is crucial for understanding which activities drive the most engagement and conversions.
- Lead Analysis: People.ai prioritizes leads through lead scoring, market insights, and account-level insights. This ensures that sales teams focus on the most promising leads.
Incentives and Performance Analytics
- Leaderboards: The platform includes leaderboards that motivate sales teams by comparing their performance. This competitive element can drive higher sales performance.
- Performance Analytics: People.ai provides detailed analytics on individual and team performance, allowing users to identify strengths and weaknesses. This helps in making data-driven decisions to improve sales processes.
Personalization
- Profiles and Custom Reports: Users can create personalized profiles and custom reports to view sales information in a way that fits their needs. Interactive dashboards are also available, making it easier to visualize and analyze data.
- Goal Setting: The platform allows users to set goals and track progress, ensuring alignment with the company’s strategic objectives.
Integration and Administrative Features
- Integration: People.ai integrates with popular CRM systems like Salesforce, Microsoft Dynamics, and Oracle, as well as other tools such as Slack and Microsoft Office. This ensures seamless data synchronization and real-time updates.
- Employee Structure and Behavior Monitoring: The platform helps in managing employee structure and monitoring behavior, which is useful for optimizing team performance and identifying areas for improvement.
CRM Data Enrichment
- Calendar Sync and Email Activity Capture: People.ai automatically associates calendar invites and sales activities within emails to update deal progress in the CRM. This feature ensures that all relevant sales activities are captured and reflected in the CRM.
- Conversation Intelligence: The platform associates sales activities within conversation intelligence tools to the relevant accounts in the CRM, providing a comprehensive view of customer interactions.
Revenue Sourcing and Forecasting
- Revenue History and Pipeline Management: People.ai allows users to track previous revenue forecasts and manage the sales pipeline to identify stalled or at-risk deals. This helps in predicting future revenue and making informed decisions.
- Predictive Forecasting: The platform provides users with the ability to predict upcoming forecasts based on AI insights and deal health, although detailed data on this feature is limited.
AI Integration
People.ai’s core technology leverages AI and machine learning algorithms to analyze vast amounts of data from various sources. This AI-driven approach enables the platform to provide actionable insights, predict customer behavior, and optimize sales and marketing strategies. For example, the integration with Microsoft Sales Copilot uses generative AI to measure stakeholder engagement, generate persona-specific emails, and understand successful deal patterns, all within the Microsoft 365 productivity tools.
By combining these features, People.ai helps sales and marketing teams work more efficiently, make data-driven decisions, and drive revenue growth.

People.ai - Performance and Accuracy
Performance and Accuracy
People.ai excels in providing real-time visibility into sales performance, helping sales teams identify trends and make data-driven decisions. The platform analyzes sales activities from various sources such as email and CRM systems, enabling teams to uncover growth opportunities and receive actionable recommendations for optimizing sales processes. The platform’s ability to automate data capture and streamline CRM management is highly beneficial, allowing sales reps to focus more on closing deals rather than manual data entry. People.ai’s predictive sales management capabilities help in identifying which deals have the highest probability of closing, thereby aiding in pipeline qualification and risk management.Engagement
In terms of engagement, People.ai enhances the user experience by integrating features like PeopleGlass, which simplifies CRM management by allowing users to update pipelines, take next steps, and add notes from a single view. This integration reduces the time spent on managing multiple screens, making the sales process more efficient and engaging.Limitations and Areas for Improvement
Despite its strengths, there are some inherent limitations and areas where People.ai could improve:Data Quality and Bias
Like any AI system, People.ai’s performance is heavily dependent on the quality and representativeness of the data it is trained on. If the data is biased or incomplete, the AI-driven insights may also be biased, leading to unfair or inaccurate predictions.Human Behavior and Dynamics
While People.ai is excellent at analyzing data, it may struggle with the more nuanced aspects of human behavior and workplace dynamics. Human leaders are often better at handling the emotional and personal aspects of work, which AI systems currently cannot fully replicate.Technical Limitations
Although People.ai is advanced, it is not immune to the general limitations of AI technology. For instance, if the platform relies on large language models or other AI tools, it may face issues such as factual inaccuracies, repetitive responses, or lack of personalization, similar to those seen in chatbot technology. In summary, People.ai is a powerful tool for sales teams, offering significant improvements in sales performance and efficiency. However, it is crucial to be aware of the potential limitations related to data quality, human dynamics, and technical constraints to ensure the platform is used effectively and in conjunction with human judgment.
People.ai - Pricing and Plans
Pricing Structure of People.ai
Custom Pricing
People.ai does not offer standardized pricing tiers. Instead, the company provides custom pricing plans that are tailored to the specific needs of each organization. This means that the cost can vary widely depending on the company’s requirements and the scope of the implementation.No Free Plan
People.ai does not offer a free plan. Users must engage with the company to get a customized quote based on their specific needs.Annual Costs
According to Vendr, the average annual cost for People.ai is approximately $90,000, though this can range from a minimum of around $90,000 to a maximum of up to $420,000 per year, depending on the company’s needs and the scale of the deployment.Features and Integrations
While the pricing is custom, People.ai offers a range of features including automatic capture of sales activity from various sources, integration with CRM systems, sentiment analysis, competitor mention detection, and contact data enrichment. The platform also integrates with several applications such as Salesforce, Slack, Google Workspace, and Microsoft 365.Support and Training
People.ai provides comprehensive support options, including 24/7 live support, knowledge base, chat, email/help desk, and phone support. This ensures that users have multiple channels to get assistance when needed.Contact for Accurate Quotes
Given the custom nature of People.ai’s pricing, it is essential to contact the company directly to get an accurate quote that reflects your organization’s specific requirements.
People.ai - Integration and Compatibility
People.ai Overview
People.ai is an enterprise AI platform for sales that integrates with several tools and platforms to enhance sales operations and provide comprehensive insights.Integration with Microsoft Dynamics 365 Sales
People.ai has announced a new integration with Microsoft Dynamics 365 Sales. This integration allows sales organizations to access AI-powered insights directly within their Dynamics 365 Sales CRM. It automatically captures sales-related activity data and uses advanced matching technology to record this data into the correct accounts and opportunities, providing a complete and accurate record of all sales activities. This integration enables users to gain valuable insights into contacts, accounts, and opportunities, renewing the value of their CRM.Integration with Salesforce
People.ai also integrates with Salesforce, particularly for users of Microsoft 365 Copilot for Sales. This integration is currently available only for Salesforce customers and requires generating an API key and API secret from People.ai admin settings to authenticate and connect with People.ai. The insights from People.ai are displayed in the detailed view of records and opportunity summary cards within the Copilot for Sales pane in Outlook.API Connectivity and Configuration
For organizations requiring API connectivity, People.ai provides detailed configuration steps. This involves setting up the API connection, including providing the API key and API secret, and configuring remote site settings. The integration mode can be set to Auto, Enabled, or Disabled, and additional features such as deep links to the web app, stakeholder insights, and buyer benchmarks can be enabled or disabled as needed.Field Mapping
People.ai allows for field mapping to ensure that the data captured is accurately reflected in the CRM. This involves mapping predefined fields from People.ai to local fields in objects such as Accounts, Contacts, Opportunities, and Opportunity Contact Roles. This customization ensures that all relevant data is correctly aligned and accessible within the CRM.SalesAI and Generative AI
People.ai’s SalesAI platform is built on the trifecta of sales activity capture, buyer insights, and CRM data. It acts as a gateway between the organization and public generative AI tools, ensuring that company data is not leveraged by public models or leaked to competitors. SalesAI provides real-time summaries, insights, and answers, and integrates with existing business intelligence dashboards or AI assistant experiences, enhancing the sales organization’s ability to execute their generative AI strategy.Conclusion
In summary, People.ai integrates seamlessly with major CRM systems like Microsoft Dynamics 365 Sales and Salesforce, offering flexible API connectivity and field mapping options to ensure accurate and comprehensive data capture and analysis.
People.ai - Customer Support and Resources
Customer Support Options
People.ai University
This is a comprehensive resource that provides a series of articles, guides, and tutorials to help users get started and optimize their use of People.ai’s tools. It includes sections on building customer hierarchies, relationship maps, closeplan strategies, and more.
Documentation and Guides
The platform offers detailed documentation on various aspects of its tools, such as relationship maps, opportunity scorecards, and account planning. These guides help users to effectively use the features and integrate them into their workflows.
Support Articles
People.ai provides a collection of support articles that address common questions and issues. These articles cover topics like getting started, using specific features, and troubleshooting common problems.
Additional Resources
Integrations and Partnerships
People.ai integrates with a wide range of tools and platforms, including CRM systems like Salesforce, marketing automation tools like Oracle Eloqua and Adobe Marketo, and communication tools like Slack and Microsoft Teams. These integrations help in automating tasks, capturing meeting information, and updating CRM records seamlessly.
Automated Notifications and Activity Capture
The platform offers automated notifications and activity capture features that help in keeping track of customer engagements. For example, it can capture Webex meetings, emails, and other interactions, and log them directly into the CRM.
Data Analytics and Dashboards
People.ai provides pre-built dashboards and integrates with analytics tools like Tableau and PowerBI. This allows users to gain deep insights into customer engagement, sales activities, and other key metrics.
SalesAI Assistant
The SalesAI tool acts as an AI-powered assistant that helps in streamlining day-to-day sales tasks such as QBRs, account planning, and forecasting. It provides real-time summaries, insights, and answers, keeping users informed and focused on high-value activities.
These resources and support options are designed to ensure that users can effectively utilize People.ai’s tools to improve their sales processes and customer engagement.

People.ai - Pros and Cons
Pros of People.ai
People.ai offers several significant advantages for sales teams and revenue-driven organizations:Predictive Analytics and Forecasting
People.ai uses AI to predict sales trends and customer behavior, enabling proactive business strategies. It forecasts which prospects are most likely to buy from each salesperson, helping in planning and resource allocation.Automated Sales Coaching and Ramping
The platform provides automated sales ramp-up and coaching, which helps salespeople improve their performance by identifying the best times to contact prospects and the type of content to focus on. This automation increases productivity and revenue.Real-Time Insights and Feedback
People.ai offers real-time data on sales team behavior and performance through an intuitive dashboard, providing actionable insights into the sales process. This helps in making better decisions about managing the team.Enhanced Collaboration and Efficiency
The platform facilitates better teamwork by providing shared insights and data visibility, improving cross-departmental cooperation. It also automates routine tasks, reducing errors and freeing up time for strategic activities.Comprehensive Reporting and Analytics
People.ai generates detailed reports that help in understanding market dynamics and measuring performance against KPIs. It provides sales performance analytics, individual coaching for reps, and analytics for the sales process.Integration Capabilities
The platform integrates seamlessly with existing CRM systems like Salesforce, Microsoft Dynamics 365 Sales, Slack, and Zoom, ensuring all data remains synchronized and up-to-date.Cons of People.ai
While People.ai offers many benefits, there are also some significant drawbacks to consider:Limited Applicability
People.ai is primarily focused on helping companies close more deals and generate higher revenue, which means it may not be suitable for all types of businesses, especially those not heavily involved in sales-driven activities.Steep Learning Curve
New users may find the platform complex and require significant time to become proficient, which can be a barrier to adoption.High Cost
The pricing structure of People.ai might be prohibitive for smaller businesses or startups with limited budgets, making it less accessible to a broader range of users.Data Privacy Concerns
Handling extensive sales data raises potential issues regarding data security and privacy. However, People.ai follows strict security frameworks like NIST and ISO to protect the data entrusted to them.Limited Customization
Some users may find the customization options for reports and dashboards insufficient for their specific needs, which could limit the platform’s flexibility.Integration Challenges
While People.ai integrates with many CRM systems, the integration process can sometimes be challenging and may require additional technical support.By considering these pros and cons, businesses can make an informed decision about whether People.ai aligns with their needs and capabilities.

People.ai - Comparison with Competitors
When Comparing People.ai to Other AI-Driven Sales Tools
When comparing People.ai to other AI-driven sales tools, several key features and distinctions emerge that can help you make an informed decision.
Unique Features of People.ai
- Automated Data Entry: People.ai stands out with its ability to automate manual data entry using AI, freeing up sales teams to focus on strategic activities rather than tedious data input.
- Comprehensive Visibility: It offers a holistic view of deals and pipelines, enabling strategic planning and optimization of sales strategies.
- Actionable Insights: People.ai provides valuable insights that empower sales teams to make informed decisions, improve win rates, and accelerate pipeline growth.
- Relationship Mapping: The platform maps decision-makers and engagement history within target accounts, helping sales teams prioritize contacts more effectively.
- Proactive Issue Detection: People.ai can detect potential challenges early, allowing sales teams to address issues proactively.
Alternatives and Competitors
Salesloft
- Salesloft is a strong alternative that focuses on pipeline management and email tracking. While it lacks the real-time call transcription and conversation analysis of People.ai, it excels in tracking prospect interactions and managing sales pipelines.
- Key features include email tracking, pipeline management, and a sales performance dashboard.
Clari
- Clari is another competitor that offers revenue intelligence and forecasting. It provides real-time insights into key sales metrics such as pipeline health, conversion rates, and deal velocity, similar to People.ai.
- Clari is known for its ability to deliver data-driven decisions and drive revenue growth.
BoostUp
- BoostUp is a revenue intelligence and forecasting platform that uses advanced data analytics and machine learning. It offers real-time insights into sales metrics and helps in making data-driven decisions.
- BoostUp is particularly strong in providing accuracy, efficiency, and growth across the entire sales process.
Aviso
- Aviso is a revenue intelligence platform that provides predictive analytics and insights to help sales teams optimize their strategies. It offers opportunity scoring, risk analysis, and live forecasting, similar to People.ai.
- Aviso is known for its ability to provide actionable insights and improve sales performance.
Catalyst
- Catalyst is a sales analytics platform that offers account-based analytics, activity tracking, and sales gamification. It helps in optimizing sales processes and improving team performance.
- Catalyst is strong in providing insightful data at the account level and enabling competition among sales teams.
Key Differences
- Data Sourcing and Integration: People.ai compiles data from a broad range of internal and external sources, providing a comprehensive view. In contrast, some alternatives like Salesloft may focus more on email and pipeline data.
- Predictive Analytics: People.ai offers advanced predictive analytics, including opportunity scoring and risk analysis, which are also available in alternatives like Aviso and Clari. However, People.ai’s integration with CRM and engagement data sets it apart.
- Engagement Optimization: People.ai’s ability to optimize engagement strategies by identifying optimal touchpoints and mapping decision-makers is a unique feature. While Salesloft and other alternatives offer engagement tracking, they may not have the same level of AI-driven optimization.
In summary, while People.ai offers a robust set of features focused on automation, visibility, and actionable insights, alternatives like Salesloft, Clari, BoostUp, Aviso, and Catalyst provide different strengths and focuses that might better suit specific business needs. It’s crucial to evaluate these options based on your organization’s unique requirements and sales processes.

People.ai - Frequently Asked Questions
Here are some frequently asked questions about People.ai, along with detailed responses to each:
What is People.ai?
People.ai is an AI-powered revenue intelligence platform that automates data entry, provides actionable insights, and offers comprehensive visibility into deals and pipelines. It is designed to optimize sales processes and maximize revenue for businesses.How does People.ai enhance the sales process?
People.ai enhances the sales process by automating manual data entry from emails, meetings, and calls, providing real-time insights into customer interactions. It offers predictive analytics to forecast sales trends and customer behavior, and it delivers personalized coaching recommendations to improve individual sales performance. Additionally, it integrates with CRM systems to ensure synchronized and up-to-date data, facilitating better collaboration and decision-making.What are the key features of People.ai?
Key features include:- Revenue Intelligence Platform: Leverages AI to enhance sales, marketing, and customer success outcomes.
- Smart Activity Capture: Automatically records and organizes every customer interaction.
- Advanced Deal Insights: Provides detailed analytics on deal progress and health.
- Customizable Dashboards: Allows users to view and interpret data in ways that best suit their business needs.
- Real-time Coaching Tools: Delivers actionable insights and recommendations to improve team performance.
- Integration Capabilities: Seamlessly integrates with existing CRM systems.
Does People.ai offer a free plan or trial?
No, People.ai does not offer a free plan or trial. The pricing is custom and based on the specific needs of the business.How much does People.ai cost?
The pricing for People.ai is custom and varies based on the company’s specific needs. However, the average annual cost is around $90,000, with the maximum price reaching up to $420,000 for some contracts.Who can benefit from using People.ai?
People.ai is beneficial for sales teams, marketing professionals, and businesses of all sizes aiming to boost revenue and streamline their sales processes. It is particularly useful for large enterprise customers who need to optimize their sales force productivity and forecasting results.How does People.ai integrate with other systems?
People.ai seamlessly integrates with existing CRM systems, ensuring that all data remains synchronized and up-to-date. This integration enhances collaboration among team members and facilitates a unified approach to managing sales operations.What are the pros of using People.ai?
Pros include:- Predictive Analytics: Forecasts future sales trends and customer behavior.
- Enhanced Collaboration: Facilitates better teamwork by providing shared insights and data visibility.
- Efficient Workflow Automation: Streamlines processes by automating routine tasks.
- Comprehensive Reporting Tools: Generates detailed reports to understand market dynamics and measure performance against KPIs.
- Scalable Architecture: Designed to grow with the business, adapting to increased data volume and more complex operational needs.
What are the cons of using People.ai?
Cons include:- Steep Learning Curve: New users may find the platform complex and require significant time to become proficient.
- High Cost: The pricing structure might be prohibitive for smaller businesses or startups with limited budgets.
- Data Privacy Concerns: Handling extensive sales data raises potential issues regarding data security and privacy.
- Limited Customization: Some users may find the customization options for reports and dashboards insufficient for their specific needs.
- Integration Complexities: Integrating with existing CRM systems can be challenging and may require additional technical support.
How does People.ai handle data security and privacy?
While People.ai handles extensive sales data, which raises potential issues regarding data security and privacy, the platform is designed to ensure data fidelity and security. However, specific details on their data security measures are not provided in the available sources.Can People.ai be used by businesses of all sizes?
Yes, People.ai caters to businesses of all sizes, from startups to large enterprises. Its scalable architecture allows it to adapt to the needs of various business sizes.
People.ai - Conclusion and Recommendation
Final Assessment of People.ai
People.ai is a highly advanced AI-powered revenue intelligence platform that significantly enhances the sales process for various types of businesses. Here’s a comprehensive overview of its benefits, target audience, and overall recommendation.Key Features and Benefits
People.ai stands out with its ability to automate manual data entry, provide actionable insights, and offer comprehensive visibility into deals and pipelines. Key features include:- Automated Data Entry: Reduces the time spent on manual data entry, freeing up sales teams to focus on more productive tasks.
- Actionable Insights: Empowers sales teams with valuable data to make informed decisions and optimize their strategies.
- Total Deal and Pipeline Visibility: Provides a holistic view of deals and pipelines, aiding in strategic planning and pipeline management.
- Revenue and Pipeline Acceleration: Helps boost revenue per representative and accelerate pipeline growth.
- Win Rate Improvement: Equips sales teams with tools to enhance their win rates through data-driven sales coaching and pipeline analysis.
Target Audience
People.ai is particularly beneficial for:- Enterprise-Level Companies: Large organizations with complex sales processes and a high volume of customer interactions. These companies can leverage People.ai’s advanced analytics and predictive capabilities to drive their sales and marketing strategies.
- Sales Leaders: Sales managers, directors, and C-level executives responsible for driving revenue growth and managing sales teams. People.ai helps these leaders gain visibility into team activities, track performance metrics, and identify areas for improvement.
- Marketing Executives: Professionals responsible for developing and executing marketing strategies. People.ai provides tools to measure the effectiveness of marketing campaigns, optimize marketing spend, and improve ROI.
- Operations Managers: Individuals responsible for streamlining business processes and ensuring smooth operations. People.ai helps them identify bottlenecks, automate repetitive tasks, and optimize resource allocation.
Organization Size
People.ai caters to businesses of all sizes, from small and medium-sized enterprises (SMEs) to large corporations. SMEs can benefit from streamlined sales and marketing processes, while large enterprises can enhance their sales productivity, improve customer engagement, and increase revenue growth.Geographic Reach
Primarily targeting customers in the United States, with a focus on major tech hubs such as San Francisco, Silicon Valley, New York City, and Boston, People.ai is well-positioned to serve the technology, software, and SaaS industries.Recommendation
People.ai is highly recommended for any business looking to optimize its sales processes, enhance revenue growth, and leverage AI-driven insights. Here’s why:- Efficiency and Productivity: By automating manual tasks and providing actionable insights, People.ai significantly boosts seller productivity and reduces the time spent on data entry.
- Data-Driven Decision Making: The platform offers real-time pipeline analysis, deal health visualization, and predictive capabilities, enabling better forecasting and strategic planning.
- Scalability: People.ai works seamlessly with popular tools like Salesforce, Microsoft Dynamics 365 Sales, Slack, and Zoom, making it easy to integrate into existing workflows.