Sendoso - Detailed Review
Sales Tools
Sendoso - Product Overview
Sendoso Overview
Sendoso is a comprehensive Direct Marketing Automation Platform that specializes in helping businesses amplify their account-based marketing and sales efforts through personalized gifting and outreach.Primary Function
Sendoso’s primary function is to enable companies to create and send highly personalized, automated, and meaningful experiences to their prospects and customers. This includes sending eGifts, physical gifts, handwritten notes, mailers, and other forms of engagement to foster stronger relationships and drive revenue.Target Audience
Sendoso is predominantly used by medium to large-sized businesses, particularly those in the Computer Software, Information Technology and Services, and Internet industries. The platform is most often utilized by companies with 200-500 employees and revenues between $10M and $50M, although it also serves smaller and larger enterprises.Key Features
Worldwide Logistics and Fulfillment
Sendoso manages inventory in worldwide fulfillment centers, allowing businesses to find and send the perfect gifts to anyone, anywhere. This includes storage, packing, and shipping services to over 165 countries.Expansive Marketplace
The platform offers a globally curated marketplace featuring eGifts, physical gifts, branded merchandise, virtual experiences, and philanthropy options. This marketplace is integrated with Amazon and other partners to provide limitless gifting options.Seamless Integrations
Sendoso integrates with major marketing and sales solutions such as Salesforce, HubSpot, Marketo, Outreach, and Salesloft. This allows teams to execute sends directly from their existing tools and workflows.Intelligent Analytics
The platform provides advanced analytics to track the ROI of gifting strategies. Users can monitor campaign performance, see the impact on open and closed-won opportunities, and get real-time inventory updates and alerts.AI-Driven Personalization
Sendoso uses AI to automate hyper-personalized outbound outreach. By partnering with tools like UserGems’ Gem-E, the platform can monitor target accounts for buying signals, create personalized emails, and include strategic gifting to enhance engagement.Financial Governance and Security
The platform offers best-in-class financial management and security controls, ensuring secure and compliant transactions. It also allows for team budgets and permissions to be managed efficiently.Campaign Curation and Swag Store
Sendoso provides a team of creative curators to help brainstorm, source, and order items for campaigns. Additionally, the Swag Store feature makes it easy for employees and customers to engage with branded merchandise.Conclusion
Overall, Sendoso is a powerful tool for businesses looking to enhance their marketing, sales, and customer experience strategies through personalized and automated gifting solutions. Sendoso - User Interface and Experience
User Interface Overview
The user interface of Sendoso, particularly in the context of its sales tools and AI-driven features, is designed to be user-friendly and efficient.
Ease of Use
Sendoso is praised for its clean and convenient interface. Users have noted that the platform is relatively easy to implement and use, even for those who are new to such tools. The interface is described as “easy to use” and “efficient,” allowing users to share personalized messages and run effective tactile marketing campaigns with minimal hassle.
Integration and Workflow
Sendoso integrates seamlessly with popular sales and marketing tools such as Salesforce, Outreach, Marketo, and HubSpot. This integration enables sales, SDR, and marketing teams to execute sends directly from their familiar platforms, making the workflow smooth and intuitive.
Customization and Branding
The platform offers a new interface for the Sendoso Marketplace that guides customers through an easy gifting process. Users can select gifts, create cohesive branded themes, and include customized messages and brand elements within their sends. This customization is achieved with just a few clicks, enhancing the overall branding and personalization of the gifts.
Analytics and Tracking
Sendoso provides comprehensive analytics and tracking features. The Analytics Dashboard allows users to see the impact of Sendoso on open opportunities and closed-won opportunities, as well as track the ROI of their campaigns. The Send Tracker feature enables users to monitor the status of their sends and deliveries in real-time.
Support and Resources
The platform is supported by a stellar support team, with an average response time of under one minute. Users appreciate the quick responses from support, timely sends for events, and proactive follow-ups. Additionally, Sendoso offers a wealth of self-service resources to help users address any issues they might encounter.
AI-Driven Features
Sendoso leverages AI tools to enhance the user experience. For example, tools like Lavender provide real-time email scoring, personalization assistance, and help in composing emails. Predictive analytics are also used to make recommendations based on historical data, suggesting the most successful gifts and campaigns for different stages of the sales cycle.
Overall User Experience
The overall user experience with Sendoso is generally positive, with many users appreciating the ease of use, efficient workflows, and comprehensive support. However, some users have reported minor issues such as difficulties in tracking down invoices and expenses, or the need for additional enablement for their sales teams to fully adopt the new workflow.
Conclusion
In summary, Sendoso’s user interface is designed to be intuitive, easy to use, and highly integrated with other sales and marketing tools, making it a valuable asset for teams looking to enhance their gifting and engagement strategies.
Sendoso - Key Features and Functionality
Sendoso: Overview
Sendoso, a leading sending management platform, integrates various features and functionalities that are particularly beneficial in the sales tools and AI-driven product category. Here are the key features and how they work:
Intelligent Sending Management
Sendoso allows users to send the right gift at the right time, whether it’s a single item or an entire campaign. This is achieved through its platform, which handles all logistics, including global operations in fulfillment centers across North America, Europe, and Asia Pacific. The platform ensures that gifts are sent to the correct addresses and provides real-time tracking and delivery confirmation.
Integrations with Sales and Marketing Tools
Sendoso seamlessly integrates with various sales and marketing automation tools such as Salesforce, Outreach, Marketo, and HubSpot. These integrations enable teams to send, trigger, and track the status of gifts directly from their existing workflows. For example, the Salesforce Sendoso integration allows for executing, tracking, and measuring one-to-one sends or automating bulk sends. Similarly, the Outreach integration enables teams to personalize prospecting by sending gifts directly from the Outreach platform.
AI-Driven Personalization
When integrated with AI tools like Whippy AI, Sendoso leverages AI-driven insights to send personalized physical items. This integration allows for automating sales outreach with gifts based on customer preferences captured by Whippy AI. It also enhances customer support by programmatically sending gifts or thank-you notes to customers who have reached out for assistance. The AI-driven recommendations ensure that the gifts sent are relevant and meaningful to the recipients, fostering stronger relationships and brand loyalty.
Automated Workflows
Sendoso allows for the automation of sending physical items based on specific customer interactions or milestones. For instance, using Whippy AI’s Omni Channel feature, teams can set up automated workflows to trigger Sendoso deliveries when certain events or data points are captured. This automation streamlines the process, saving time and resources for the teams.
Global Fulfillment and Inventory Management
Sendoso handles all aspects of fulfillment and inventory management. This includes storing branded swag, collateral, and other items in their fulfillment centers, managing inventory in real-time, and providing alerts for low inventory. The platform also takes care of packing and shipping items to over 165 countries, ensuring that gifts are delivered as specified.
Intelligent Analytics and Reporting
Sendoso provides comprehensive analytics and reporting features to track the effectiveness of offline marketing efforts. The Analytics Dashboard shows how Sendoso campaigns impact open opportunities and closed-won opportunities, as well as the ROI for any campaign. The Send Tracker feature allows users to see the status of their gifts in real-time, and Salesforce dashboards provide deep insights into the success of Sendoso campaigns.
Team Sending and Budget Management
The platform is scalable across teams and budgets, allowing different departments (marketing, sales, HR) to use Sendoso while staying within their assigned budgets. Teams can be created with unique budgets and sending permissions, ensuring that everyone in the organization can use the platform effectively while staying on brand and within budget.
Address Confirmation and Gift Choices
Features like Address Confirmation ensure that gifts are sent to the correct addresses, especially in remote work scenarios. Sendoso Choice allows recipients to choose from curated bundles of eGifts, adding a personal touch to the gifting process and increasing recipient satisfaction.
These features collectively enhance the effectiveness of sales and marketing efforts by providing a personalized, automated, and data-driven approach to corporate gifting.
Sendoso - Performance and Accuracy
Performance
Sendoso has seen significant improvements in their sales and marketing performance through the integration of various AI-driven tools.Qualified Conversational Marketing
By using Qualified’s conversational marketing solution, Sendoso was able to boost pipeline growth by 40%, generate $4.4M in pipeline, and achieve a 1,247% ROI. This was achieved by accurately identifying valuable website visitors, routing them to the appropriate business development representatives (BDRs), and engaging them with hyper-personalized sales conversations.
Piper the AI SDR
The implementation of Piper, an AI-powered Sales Development Representative (SDR), has markedly increased Sendoso’s engagement, lead generation capacity, and meetings booked. Piper’s ability to converse with visitors in real-time, based on their browsing behavior, has saved BDRs 15-20% of their selling time per week and influenced $1M in pipeline within her first three months.
Clay Automation
Sendoso also leveraged Clay to automate tasks such as data enrichment, signal capture, and personalized outreach. This automation resulted in over $1M in pipeline generated, a 20% increase in response rates, and the ability to re-engage dormant leads efficiently. Clay’s integration with Sendoso’s SmartSend API enabled the automation of hyper-personalized gifting, leading to positive responses from prospects.
Accuracy
The accuracy of Sendoso’s AI-driven tools is evident in their ability to identify and engage the right prospects.Visitor Identification
With Qualified, Sendoso can accurately identify valuable website visitors regardless of the marketing avenue they came from. This is achieved through integrations with Salesforce and 6sense, which enable real-time routing and alerts for BDRs.
Real-Time Engagement
Piper’s AI capabilities allow her to examine visitors’ browsing behavior and proactively interact with them at the right moment, ensuring more productive leads. This real-time engagement enhances the accuracy of lead capture and nurturing processes.
Data Enrichment and Personalization
Clay’s automation ensures that data enrichment and personalized outreach are done accurately and at scale. By integrating with APIs like Yelp’s, Sendoso can send highly personalized gifts and messages, which has led to higher response rates and more booked demos.
Limitations or Areas for Improvement
While Sendoso has seen significant success with their AI-driven tools, there are a few areas where improvements could be considered:Dependency on Integrations
The effectiveness of these tools heavily depends on the seamless integration with other systems like Salesforce, 6sense, and Yelp’s API. Any disruptions or limitations in these integrations could impact performance.
Continuous Training and Updates
AI tools like Piper require continuous training and updates to maintain their effectiveness. Ensuring that these tools stay updated with the latest data and behaviors is crucial for sustained performance.
Human Oversight
While AI automates many tasks, human oversight is still necessary to ensure that the personalization and engagement efforts align with the company’s overall strategy and do not miss critical nuances that human judgment can provide.
Conclusion
In summary, Sendoso’s performance and accuracy in the Sales Tools AI-driven product category are highly commendable, driven by the effective use of tools like Qualified, Piper, and Clay. However, maintaining these tools’ effectiveness requires ongoing attention to integration, training, and human oversight. Sendoso - Pricing and Plans
Pricing Structure
Sendoso’s pricing is divided into four main tiers: Essential, Plus, Pro, and Enterprise.
Essential Plan
This plan is best for small teams starting their sending journey.
- Features include:
- Access to the marketplace of gifting options
- Unlimited sends
- Domestic sending and warehouse access
- 2 integrations
- eGifts (domestic and international)
- Tracking and reporting
- Customer support
Plus Plan
Suitable for companies looking to accelerate outcomes throughout the buyer’s journey.
- Includes all features from the Essential plan, plus additional functionalities such as:
- More integrations (exact number not specified)
- Enhanced reporting and analytics
- Additional support options
Pro Plan
Ideal for global enterprises that need to drive maximum revenue growth through international sending.
- Features include all those from the Plus plan, with added capabilities such as:
- International sending
- Comprehensive fulfillment solutions
- More advanced tracking and reporting
Enterprise Plan
Designed for large-scale organizations that require fully customized sending solutions.
- This plan is highly customizable and requires contacting the Sendoso sales team for specific details and pricing.
- It likely includes specialized customizations, dedicated account management, and premium support.
Pricing Details
- The base cost for the platform starts at $20,000 per year.
- Each user who needs access to the platform is charged $29 per month, billed annually.
- The cost of the gifts themselves is not included in Sendoso’s pricing model, as it is up to the customers’ discretion.
Additional Notes
- Sendoso does not offer a free plan or a free trial.
- The pricing model is transparent, with predictable fulfillment costs and no confusing surcharges, helping businesses budget and plan their campaigns more effectively.
By choosing the appropriate tier, businesses can ensure they only pay for the features and services they need, making the platform scalable and adaptable to different business requirements.
Sendoso - Integration and Compatibility
Sendoso Integrations
Sendoso integrates seamlessly with a variety of tools and platforms, making it a versatile and compatible solution for various business needs.CRM Integrations
Sendoso has strong integrations with major CRM systems such as Salesforce, HubSpot, and Microsoft Dynamics. For instance, the Salesforce Sendoso integration allows users to execute, track, and measure one-to-one sends or automate bulk sends directly from within Salesforce. This integration also enables tracking of sends as activities in Salesforce and connects them to campaigns, providing visibility on pipeline influence and closed-won opportunities.Marketing Automation
Sendoso integrates with marketing automation tools like Marketo, Eloqua, and HubSpot, enabling marketing teams to automate sends and boost their marketing programs. These integrations help in personalizing and automating direct mail campaigns, which can be tracked and measured for campaign success.Sales Enablement
For sales teams, Sendoso integrates with tools like Outreach, Salesloft, and XANT (now InsideSales), allowing SDR and BDR teams to send eGifts and physical gifts directly from these platforms. This adds a personal touch to prospecting efforts and streamlines the sales process.eCommerce and Swag Store
Sendoso also integrates with eCommerce platforms such as Shopify and Magento, enabling the setup of a Swag Store™ where items can be fulfilled and managed efficiently. This includes handling inventory, storage, and shipping, making it easy to manage branded swag and collateral.Single Sign-On (SSO)
To enhance security and convenience, Sendoso supports Single Sign-On (SSO) options through Azure, G Suite (now Google Workspace), Okta, and OneLogin. This allows users to log in securely with just one set of credentials.Advanced Integrations
Sendoso extends its compatibility to other advanced tools like 6sense, which allows triggering sends based on intent and behavior data, and Bombora, which combines intent data to trigger personalized gifts at the right time. Additionally, integrations with Slack, Gong, and G2 provide a holistic view of prospect engagement and enhance campaign management.Analytics and Reporting
The platform offers advanced tracking and reporting features, including analytics dashboards and a send tracker. These tools provide real-time insights into campaign performance, helping users measure the ROI of their direct mail campaigns and make informed decisions.Conclusion
In summary, Sendoso’s integrations are designed to fit seamlessly into existing tech stacks, making it easy for sales, marketing, and other teams to execute and track their campaigns without leaving their current workflows. This compatibility ensures that Sendoso can be used effectively across various platforms and devices, enhancing the efficiency and impact of direct mail and gifting campaigns. Sendoso - Customer Support and Resources
Customer Support
Sendoso provides dedicated global customer success and support teams. These teams are available to assist with any issues or questions users may have, ensuring smooth operations and successful campaigns. For instance, users can get in touch with the Support Team through the Help Center, where they can find various articles and resources to address common queries.Resources and Guides
Sendoso offers a wealth of resources to help users optimize their marketing and sales efforts:Playbooks and Guides
Sendoso provides detailed playbooks on integrating their platform with various marketing and sales tools such as HubSpot, Eloqua, Marketo, and Salesforce. These guides help users streamline their marketing and sales efforts, personalize customer interactions, and boost conversions.Sendoso University
This is a collection of courses and training materials designed to help users get the most out of the Sendoso platform. It includes articles for Manager and Admin users, as well as for those who are sending gifts, which can be very helpful in onboarding and ongoing use.Help Center
The Help Center is a comprehensive resource that includes FAQs, articles on sending gifts, monitoring sends, and troubleshooting integrations. It also covers topics such as shipping items to Sendoso’s fulfillment centers and using the Send Tracker.Integration Support
Sendoso has extensive documentation and support for setting up and troubleshooting integrations with other tools like Salesforce, Salesloft, and Demandbase. This ensures that users can seamlessly integrate Sendoso with their existing workflows.Automation and AI-Driven Features
Sendoso also leverages AI to enhance customer engagement. For example, by partnering with UserGems’ AI agent, Gem-E, Sendoso can automate hyper-personalized outbound outreach. This includes monitoring target accounts for buying signals, drafting personalized emails, and sending strategic gifts, all of which are automated to save time and increase engagement.Personalized Support Through Fullstory
Sendoso uses Fullstory’s Session Replay capabilities to provide highly personalized customer support. This tool helps diagnose issues quickly, allowing the support team to offer more effective assistance. It also aids in identifying and resolving bugs more efficiently, saving significant time and resources. By combining these resources and support options, Sendoso ensures that its users have the tools and assistance they need to engage prospects and customers effectively, drive success, and maximize their ROI. Sendoso - Pros and Cons
Advantages of Sendoso
Sendoso offers several significant advantages, particularly for businesses focusing on sales and marketing strategies:Automated and Personalized Gifting
Sendoso allows businesses to automate and customize the sending of gifts and notes, integrating seamlessly with sales and marketing tools like Salesforce, Hubspot, and Marketo. This automation enables triggered gift sends based on specific actions or events, such as finalizing a deal or reaching a milestone.Wide Variety of Gifts
The platform provides a broad range of gift options, including physical items, eGifts, and experiences. This variety helps in creating personalized and engaging campaigns that cater to different preferences and needs.Integration and Campaign Analytics
Sendoso integrates well with popular CRM and marketing automation tools, allowing businesses to identify high-value prospects and track the success of their gifting campaigns through detailed analytics and ROI tracking.Logistics and Fulfillment
The platform handles all the logistics and fulfillment of gift-sending campaigns, making it easier for businesses to manage their gifting programs without the hassle of manual coordination.Predictive Analytics and AI Tools
Sendoso leverages AI tools to provide predictive analytics, helping businesses make informed decisions about which gifts and campaigns are most successful at different stages of the sales cycle. Tools like Lavender assist in email personalization and scoring, enhancing the effectiveness of outreach efforts.Responsive Customer Support
Despite some mixed reviews, many users appreciate the responsive customer support team, which helps in resolving issues quickly and efficiently.Disadvantages of Sendoso
While Sendoso offers many benefits, there are also some notable drawbacks:Cost
One of the significant cons is the cost; many clients view Sendoso as expensive, particularly for small ventures or groups with limited budgets. Multiple fees and charges can add up, making it less affordable for some users.Interface and User Experience
Some users find the interface not very intuitive, which can make it difficult to navigate and use the platform efficiently. There are also reports of the site being slow and confusing to use.Shipping and Inventory Issues
There can be significant variations between estimated and actual shipping fees, and some users experience issues with inventory management and returns processing. Additionally, international gift options are limited.Customization and Gift Options
While Sendoso offers a wide variety of gifts, some users would like to see more options for customization, such as adding branding or creating custom gifts. There is also a desire for more affordable gift options, particularly those under $25.Customer Service Consistency
There are mixed reviews about the customer service, with some users experiencing long response times or feeling that their customer success managers are not very engaged. Overall, Sendoso is a powerful tool for businesses looking to enhance their sales and marketing strategies through personalized gifting, but it comes with some costs and operational challenges that need to be considered. Sendoso - Comparison with Competitors
When Comparing Sendoso to Other AI-Driven Sales Tools
In the category of corporate gifting and direct mail automation, several unique features and potential alternatives stand out.
Sendoso Unique Features
- Predictive Analytics and Personalization: Sendoso uses AI to feed historical data and make recommendations based on what similar companies are sending, which gifts and campaigns are most successful at different stages of the sales cycle, and provides personalized trend data for individual users.
- Advanced Tracking and Reporting: Sendoso offers real-time insights into every aspect of campaigns, from inventory to delivery and recipient engagement. Its integrations with major CRMs like Salesforce provide clear, actionable data to optimize campaigns.
- Scalability and Team Management: Sendoso allows for scalable sending across teams and budgets, with features like team sending, unique budgets for each department, and customizable team permissions. This ensures everyone in the organization can use the platform effectively.
Potential Alternatives
Exceed.ai by Genesys
- AI Conversational Marketing: Exceed.ai is an AI sales assistant that automates lead qualification, schedules meetings, and re-engages leads. It is particularly useful for teams looking to scale without increasing headcount. However, it is priced at $1950 per month, which may be too expensive for small businesses or startups.
- Key Features: AI-powered conversations, meeting scheduler, AI-backed lead qualification, and lead re-engagement.
Salesforce Einstein
- AI-Powered CRM: Salesforce Einstein integrates with the Salesforce CRM to provide AI-powered insights into sales and customer data. It generates sales content based on customer data, summarizes sales calls, and offers customizable dashboards to enhance sales processes and productivity.
- Key Features: AI-powered insights, content generation, and automation.
Reachdesk
- Corporate Gifting and Direct Mail: Reachdesk is another platform that offers corporate gifting and direct mail automation. While it shares some similarities with Sendoso, Sendoso is noted for its focus on scalability, advanced tracking, and seamless integrations with major CRMs. Reachdesk may be a better fit for smaller-scale operations or those not requiring the extensive analytics and reporting offered by Sendoso.
Summary
Sendoso stands out with its predictive analytics, advanced tracking, and scalable team management features, making it a strong choice for marketing teams aiming to enhance demand generation and account-based marketing strategies. However, if your needs are more focused on conversational marketing and lead qualification, Exceed.ai might be a better option. For those already invested in the Salesforce ecosystem, Salesforce Einstein could provide a seamless integration with existing tools. Reachdesk is another alternative for those looking for a more straightforward corporate gifting solution without the extensive analytics of Sendoso.
Sendoso - Frequently Asked Questions
Frequently Asked Questions about Sendoso
What is the pricing structure for Sendoso?
Sendoso’s pricing starts at $20,000 annually for the platform, plus an additional $29 per month per user, billed annually. They offer four pricing tiers: Essential, Plus, Pro, and Enterprise, each with varying features and customizations.
What features are included in the different Sendoso pricing plans?
- Essential Plan: Best for small teams, includes access to the marketplace, unlimited sends, domestic sending and warehouse access, 2 integrations, eGifts (domestic and international), tracking and reporting, and customer support.
- Plus Plan: Includes all Essential features plus additional integrations and other advanced features.
- Pro Plan: Suitable for global enterprises, includes features for international sending and driving maximum revenue growth.
- Enterprise Plan: Customized for large-scale organizations, requires contacting the Sendoso sales team for detailed features and pricing.
How does Sendoso use AI in its sales tools?
Sendoso leverages AI tools like Lavender and Bard AI to enhance sales efficiency. Lavender provides real-time email scoring, personalization assistance, and helps compose emails, increasing reply rates from 2-3% to 18-26%. Bard AI offers detailed information about prospects and their companies, helping reps understand their priorities and how Sendoso can assist them.
What predictive analytics capabilities does Sendoso offer?
Sendoso uses predictive analytics to feed historical data to AI, which then makes recommendations to customers based on successful gift campaigns and sales cycle stages. This helps in personalizing trend data and tracking the success of direct mail campaigns.
How can businesses negotiate the best terms for a Sendoso contract?
Negotiating a Sendoso contract can involve agreeing to a longer commitment term to secure discounts and discussing overage fees upfront to avoid unexpected costs. Using platforms like Vendr can provide valuable negotiation insights and help in obtaining the best possible terms.
What kind of support and training does Sendoso offer?
Sendoso provides customer support as part of its plans. For businesses requiring additional functionalities, such as personalized training or a dedicated account manager, these can be included in the contract, potentially at a higher cost.
How does Sendoso compare to its competitors in terms of pricing and features?
Sendoso’s pricing is comparable to competitors like Alyce, Postal.io, and Reachdesk, with annual costs ranging from $10,000 to $25,000. However, Sendoso’s customized pricing model and specific features, such as AI-driven tools, may differentiate it from other platforms.
What is the estimated time to implement Sendoso?
While the exact implementation time is not specified, using a platform like Vendr can provide insights into the estimated time to implement Sendoso and what to expect during the implementation process.
Can Sendoso integrate with pre-existing or third-party applications?
Yes, Sendoso offers integration with pre-existing or third-party applications, which can be included in the contract. This may involve additional costs and customizations.
How does Sendoso handle the cost of gifts and swag items?
The cost of gifts and swag items is not included in Sendoso’s pricing model. Customers are responsible for the cost of these items, which can be ordered directly from Sendoso or stored in their warehouse.
Sendoso - Conclusion and Recommendation
Final Assessment of Sendoso in the Sales Tools AI-Driven Product Category
Sendoso stands out as a formidable tool in the AI-driven sales and marketing landscape, particularly for companies looking to integrate direct mail and gifting into their customer engagement strategies.Key Benefits
- Personalization and Engagement: Sendoso enables highly personalized outreach strategies through its Sending Management Platform. This personalization extends to every stage of the sales cycle, helping companies stand out and build genuine connections with their target audiences. For instance, Sendoso uses predictive analytics to recommend gifts and campaigns based on historical data and the stage of the sales cycle the prospect is in.
- Efficiency and Automation: The platform significantly improves the efficiency of direct mail campaigns by automating tasks such as address confirmation, reducing labor costs by up to 90%, and minimizing returned packages. This automation allows sales and marketing teams to focus on more critical activities.
- Integration with Existing Tools: Sendoso seamlessly integrates with leading sales and marketing platforms like Salesforce, Salesloft, Outreach, HubSpot, and others. This integration enhances collaboration between sales and marketing teams, improves visibility into department spend, and streamlines data enrichment and outreach processes.
- Impact on Sales Velocity and Revenue: Companies using Sendoso have reported significant improvements in sales velocity, with a 15% reduction in the average sales cycle. There is also a notable increase in meeting acceptance rates, deal close rates, and overall revenue influenced by the incorporation of sending touchpoints into nurturing campaigns.
- Customer Experience and Brand Building: Sendoso helps in creating memorable customer experiences through personalized gifting, which can lead to increased brand awareness and customer loyalty. Customers often share their experiences on social media, further boosting brand visibility.
Who Would Benefit Most
Sendoso is particularly beneficial for:- Marketing Leaders: Those looking to drive revenue growth through highly differentiated and personalized outreach strategies will find Sendoso invaluable. It helps in generating and accelerating pipeline, reducing MQL costs, and closing deals faster.
- Sales Teams: Sales teams can leverage Sendoso to improve their effectiveness by automating mundane tasks, personalizing interactions, and sharpening their messaging. This can lead to increased win rates and faster sales cycles.
- Companies with ABM Initiatives: Organizations focusing on account-based marketing (ABM) can benefit from Sendoso’s ability to integrate direct mail and gifting into their ABM strategies, enhancing the alignment between sales and marketing teams and improving the execution of sending campaigns.