
Bing Visual Search - Detailed Review
Search Tools

Bing Visual Search - Product Overview
Introduction to Bing Visual Search
Bing Visual Search is an advanced image search tool developed by Microsoft, designed to provide detailed insights and information about images. Here are its primary functions, target audience, and key features:
Primary Function
The primary function of Bing Visual Search is to analyze images and return relevant information such as similar images, shopping sources, related searches, and entities recognized within the image. This tool allows users to search for specific objects within an image, making it a powerful resource for both consumers and developers.
Target Audience
- Consumers: Users looking for inspiration, shopping, or information about specific objects or entities within images.
- Developers: Those who want to integrate visual search capabilities into their applications, enhancing user search experiences and providing more detailed information.
Key Features
- Visually Similar Images: The API returns a list of images that are visually similar to the source image.
- Shopping Sources: It identifies places where users can buy items seen in the image, making it useful for shopping and e-commerce applications.
- Related Searches: Provides a list of related searches based on the contents of the image.
- Entities Recognition: Identifies well-known people, places, and things within the image, including bounding boxes for regions of interest.
- Webpages with the Image: Lists webpages that include the image.
- Text Recognition: Uses optical character recognition (OCR) to extract structured textual information from images.
- Interactive Search: Allows users to select specific parts of an image to search for more information, using a visual search box that can be adjusted to cover the object of interest.
Integration and Usage
Bing Visual Search can be integrated into various applications through the Bing Visual Search API, which supports HTTP GET requests and a Visual Search SDK. Developers can use this API to build applications that offer search-like experiences, such as identifying products, exploring landmarks, or finding similar images.
Statistics and Analytics
The API also provides metrics and statistics, such as top queries, call volume, market distribution, and response code summaries, helping developers make informed strategic decisions.
Overall, Bing Visual Search enhances the search experience by providing rich, visual insights directly from images, making it a valuable tool for both users and developers.

Bing Visual Search - User Interface and Experience
Accessing Visual Search
To use Bing Visual Search, you start by selecting the “Images” tab on the Bing search page. Here, you will see a camera icon in the search box. Clicking this icon allows you to upload an image from your computer, drag and drop an image, take a photo with your webcam, or paste an image URL.
Visual Search Interface
Once you have uploaded or selected an image, you can use the visual search box to highlight specific parts of the image. This box can be adjusted by clicking and dragging it to cover the object of interest. For example, if you are looking at an image of a kitchen and want to find a similar chandelier, you can draw a box around the chandelier. Every adjustment of the visual search box triggers an instant search using the selected portion of the image as the query.
Search Results
The search results are highly visual and include several types of information:
- Similar Images: You can find images that are similar to the one you are searching with.
- Products: If the image contains products, Bing will automatically detect the shopping intent and provide links to purchase similar items.
- Related Pages: You will see pages that include the image or similar content.
- Recipes and More: Depending on the image, you might also find recipes or other relevant information.
Ease of Use
The interface is straightforward and easy to use. Users can quickly upload an image or use one from the web, and then simply draw a box around the object they are interested in. This process does not require any technical expertise, making it accessible to a wide range of users. However, in some cases, you may need to tweak the visual search box to fully capture the object of interest to get the best results.
Overall User Experience
The overall user experience is enhanced by the instant feedback and the variety of search results provided. Users can quickly explore similar images, find products to purchase, or discover related content without having to switch between different search modes. The integration of this feature into both the desktop and mobile versions of Bing ensures a consistent and convenient experience across different devices.
In summary, Bing Visual Search offers a simple, intuitive interface that makes it easy for users to search and find information using images, providing a seamless and engaging user experience.

Bing Visual Search - Key Features and Functionality
Bing Visual Search
Bing Visual Search is a powerful tool integrated into Microsoft’s Bing search engine, leveraging advanced AI and computer vision technologies to enhance the search experience. Here are the main features and how they work:
Object Recognition
Bing Visual Search can identify objects within photos, whether it’s a landmark, a flower, a piece of clothing, or home furnishings. Users can take a photo or upload one from their camera roll, and the tool will recognize the object and provide additional information and links for further exploration.
Shopping Capabilities
The tool allows users to shop using photos. For example, if you see a jacket you like but don’t know the brand or where to buy it, you can upload a picture of the jacket, and Bing Visual Search will return visually similar jackets along with prices and details on where to purchase them.
Image Analysis and Context Interpretation
Bing Visual Search can analyze images to understand their context. It can recognize various types of images, such as barcodes, business cards, or products, and provide relevant information. This includes extracting structured textual information using optical character recognition (OCR).
AI-Driven Interactions
The latest iteration of Bing Visual Search integrates with Bing Chat AI, allowing users to upload an image and have the AI interact with it. This AI can understand the context of the image, interpret it, and answer questions about it. For instance, it can generate HTML code based on a hand-drawn image of a UI design.
Similar Images and Products
The tool can find images that are similar to the one uploaded or found on the web. It also identifies products that are similar to those in the image, providing shopping sources and other relevant details.
Augmented Capabilities
Bing Visual Search is being integrated into other Microsoft services, such as Microsoft Edge and the Bing app for iOS and Android. It is also part of the broader Bing AI ecosystem, which includes features like semantic search and augmented reality (AR) integration to provide a more immersive search experience.
Developer Integration
The Bing Visual Search API allows developers to integrate these capabilities into their applications. It provides JSON responses with rich information, including similar images, products, shopping sources, and text recognition, enabling developers to build intelligent search scenarios into their apps and devices.
Overall, Bing Visual Search leverages AI and computer vision to provide a comprehensive and interactive search experience, making it easier for users to find information, shop, and learn more about the world around them.

Bing Visual Search - Performance and Accuracy
Bing Visual Search Overview
Bing Visual Search, a feature of Microsoft Bing, has made significant strides in performance and accuracy, but it also faces several limitations and areas for improvement.Performance Improvements
The performance of Bing Visual Search has been substantially enhanced through the use of NVIDIA accelerated libraries such as TensorRT, CV-CUDA, and nvImageCodec. These optimizations resulted in a 5.13x end-to-end throughput improvement for the offline indexing pipeline and up to a 6.2x reduction in image processing time in some cases. This has significantly improved the system’s throughput, reduced energy usage, and enhanced the overall efficiency of processing visual search tasks.Accuracy and Effectiveness
Bing Visual Search leverages Microsoft’s TuringMM visual embedding model, which maps images and text into a shared high-dimensional space. This model is effective in handling large-scale vector embeddings for billions of images. For online tasks, the system achieves quicker results and better real-time responsiveness due to reduced end-to-end latency.Specific Use Cases and Accuracy
In a clinical context, Bing Visual Search, when combined with ChatGPT-4, showed promising results in identifying basic tasks such as detecting anatomical regions, imaging modalities, and imaging planes. For example, it correctly identified CT scans with 95.4% accuracy and MRI scans with 86.1% accuracy. However, it had limited success in interpreting abnormalities, achieving only a 10.7% correct interpretation rate for detected abnormalities.Limitations and Challenges
Despite the improvements, there are several challenges and limitations:Object Variability
Visual search can be less effective with objects that are not symmetric or have varying orientations. Background clutter and different lighting conditions can also hinder the accuracy of image recognition.Data Quality
The diversity and quality of images in a catalog can introduce noisy data, which can degrade the accuracy of visual search algorithms.Clinical Interpretation
While Bing Visual Search can identify basic image attributes, it struggles with more complex tasks such as interpreting medical abnormalities accurately.User Engagement
The click-through rate and average number of clicks for image queries are lower compared to text queries, indicating room for improvement in serving image queries effectively.Additional Features and Capabilities
Bing Visual Search also includes advanced features such as the ability to search within images and expand the search to related objects. This allows users to select specific objects within an image and find similar items, which is particularly useful for ecommerce applications. Unlike some competitors, Bing can index a retailer’s website and direct users to shoppable items without additional effort from the retailer.Conclusion
In summary, Bing Visual Search has made significant strides in performance and accuracy through technological optimizations, but it still faces challenges related to object variability, data quality, and the interpretation of complex images, especially in clinical contexts.
Bing Visual Search - Pricing and Plans
Pricing Structure Overview
The pricing structure for the Bing Search APIs, which includes Bing Visual Search, has undergone significant changes as of May 1, 2023. Here’s a breakdown of the key points:Pricing Tiers
The pricing for Bing Search APIs, including Bing Visual Search, is structured into several tiers based on the volume of transactions per second (TPS).S1 Tier
This tier allows for an average of 250 TPS. Under the new pricing, customers are charged $25 per 1,000 web search transactions and $25 per 25,000 image search transactions. Previously, these costs were $7 per 1,000 transactions for web search and $7 per 25,000 transactions for image search.S2 Tier
This tier allows for 100 TPS. Here, the new pricing stands at $15 per 1,000 transactions for web search, up from $3 per 1,000 transactions. For image search, the pricing is similarly adjusted.Features Available
Bing Visual Search, part of the Bing Search APIs, offers several features:Visually Similar Images
A list of images that are visually similar to the source image.Shopping Sources
A list of places where you can buy the item seen in the image.Related Searches
A list of related searches made by others or based on the contents of the image.Webpages that Include the Image
A list of webpages that include the image.Entities
A list of well-known people, places, and things seen in the image.Bounding Boxes
Regions of interest in the image, such as recognized celebrities or products.Optional Add-ons
Bing Statistics Add-on
This add-on gathers usage details based on the volume of user queries. The price for this add-on has increased from $1 per 1,000 transactions to $10 per 1,000 transactions.Billing and Usage
The pricing plans are pay-as-you-go, and customers are invoiced based on the number of transactions. If the number of transactions per second exceeds the tier limit, the usage will be throttled to stay within the mentioned limit. The new pricing changes will be reflected automatically in the next billing cycle after the change is activated.Free Options
There is no specific free tier mentioned for the Bing Search APIs, including Bing Visual Search. The pricing changes apply across all markets and tiers, indicating that usage is subject to the new pricing model without any free options. In summary, the pricing for Bing Visual Search and other Bing Search APIs has increased significantly to reflect Microsoft’s technology investments, particularly in integrating ChatGPT and other AI enhancements. The costs vary by tier and type of search transaction.
Bing Visual Search - Integration and Compatibility
Integration with Other Tools
Bing Visual Search can be integrated with other Microsoft services and tools to enhance its functionality:Collaboration with Bing APIs
- It can work in conjunction with the Bing Custom Search API to provide more domain-specific information for user queries.
- The API can also be used alongside the Bing Entity Search API to enrich the experience by identifying and augmenting entity information such as people, places, and things seen in the image.
Integration with Bots
- For applications using bots, Bing Visual Search can be integrated with LUIS (Language Understanding) to understand the context of user interactions and provide relevant visual search results.
Compatibility Across Platforms and Devices
Bing Visual Search is accessible and functional on multiple platforms:Mobile Devices
- Mobile Devices: The feature is available within the Bing app on both iOS and Android devices. It also integrates with Microsoft Launcher on Android.
Web
- Web: Bing Visual Search is expected to be available on bing.com and Microsoft Edge, in addition to its mobile app presence.
Development Environments
- Development Environments: Developers can use the Bing Visual Search API with various programming languages, including C#, through the Visual Search .NET client library. This library simplifies the integration process and is compatible with Visual Studio 2019, as well as Linux and MacOS using Mono.
API and SDK Compatibility
The Bing Visual Search API is designed to be versatile:API Features
- It supports HTTP GET requests and can be used with the Visual Search SDK for easier integration into applications.
- The API provides JSON responses that include rich information such as similar images, shopping sources, related searches, and entity recognition, making it adaptable to various application needs.

Bing Visual Search - Customer Support and Resources
Bing Visual Search Support Options
Bing Visual Search offers several customer support options and additional resources to enhance user experience and provide comprehensive support.User Guides and Tutorials
For those getting started, Microsoft provides detailed guides on how to use Bing Visual Search. You can find step-by-step instructions on the Microsoft Support website, which explains how to upload images, use the camera, or drag and drop images into the search box on both desktop and mobile devices.API Documentation
For developers, the Bing Visual Search API is well-documented. Microsoft Learn and the official Bing API pages offer extensive resources, including quickstart guides, API pricing, and examples of how to make HTTP GET requests or use the Visual Search SDK. These resources help developers integrate the API into their applications to provide features like similar image searches, shopping sources, and entity recognition.Feature-Specific Support
Bing Visual Search includes various features that users can leverage, such as finding similar images, identifying products, and recognizing entities like celebrities or landmarks. The API also provides bounding boxes for regions of interest in the image, which can be used to explore more about the contents of the image.Educational Resources
Bing has expanded its educational capabilities, which include interactive sections in math, science, and languages, such as American Sign Language (ASL). Additionally, features like Text Transcription and Math Solver, which allows solving complex equations by taking a photo, are integrated into the Visual Search tool.Community and Feedback
While specific community forums or feedback mechanisms for Bing Visual Search are not explicitly mentioned, users can generally reach out to Microsoft Support for any issues or feedback related to Bing services.Additional Tools and Integrations
Bing Visual Search can be integrated with other Bing APIs, such as Bing Custom Search, Bing Entity Search, and Bing Image Search, to provide a more comprehensive search experience. These integrations allow for enhanced functionalities like safe and ad-free search results, location-aware searches, and advanced video search features. By leveraging these resources, users can effectively utilize Bing Visual Search and its associated tools to achieve their search goals.
Bing Visual Search - Pros and Cons
Advantages of Bing Visual Search
Ease of Use and Quick Results
Bing Visual Search is praised for its user-friendly interface and swift response times. Users find it easy to upload images or take photos directly from their devices to conduct searches, making it a convenient tool for finding information quickly.Comprehensive Search Options
Bing Visual Search allows users to search using various methods, including dragging an image into the upload box, taking a photo, pasting the image or its URL, or selecting it from the computer’s file directory. This flexibility makes it accessible on desktop, laptop, and mobile devices.Visual Search Filters
Unlike its Google counterpart, Bing Visual Search offers filters for search results, such as pages containing the exact same image, related content, and related products. This feature helps users find more relevant information based on the image they provide.Practical Applications
Users have successfully used Bing Visual Search to find better prices on items, locate similar clothing, and identify objects with ease. This makes it a valuable tool for shopping and research.Disadvantages of Bing Visual Search
Privacy Concerns
Some users express concerns about the privacy implications of visual search, worrying that images could be used to look up personal details. This can make users paranoid about using the service, especially if they are sensitive about their personal information.Relevance of Results
Sometimes, the search results may not be as relevant as expected. Instead of finding information about the image, the search might only bring up more copies of the image itself without providing any additional context or details.Limitations in Finding Exact Products
Visual search does not always find the exact product pictured in the input image. It may pull up similar-looking products, which can be both beneficial and problematic. While it can attract customers looking for similar items, it can also lead to customer dissatisfaction if they realize the product is not exactly what they were searching for.Technical Issues
Users have reported some technical issues, such as difficulties in returning to the main site after accessing certain features, which can disrupt the user experience. By considering these points, users can make informed decisions about whether Bing Visual Search meets their needs and preferences.
Bing Visual Search - Comparison with Competitors
Unique Features of Bing Visual Search
- Visual Immersion: Bing Visual Search allows users to search using a camera or an existing photo, skipping the need for keywords. This feature, powered by AI, can recognize objects, landmarks, animals, and even scan barcodes.
- Detailed Image Insights: The tool provides insights such as visually similar images, shopping sources, related searches, webpages that include the image, and entities like well-known people, places, and things. It also includes bounding boxes for regions of interest in the image.
- Specific Object Recognition: Users can draw a box around a specific object in a photo to get results for that object alone, which is a feature that sets it apart from similar tools like Google Lens.
Potential Alternatives
Google Lens
- Google Lens is a competitor to Bing Visual Search, allowing users to search using images. It can recognize flowers, landmarks, books, and album covers, and even read text in real time. However, Google Lens does not have the option to specify one object in a photo of multiple items, and the iOS version does not use an in-app camera.
Perplexity
- While not a visual search engine per se, Perplexity is an AI search engine that provides AI-generated summaries of search results. It does not offer visual search capabilities but is strong in text-based searches, allowing users to narrow their search to specific sources like YouTube videos or Reddit posts.
Andi
- Andi is another AI search engine that functions as both a search engine and chatbot. It does not have visual search capabilities but excels in providing AI-generated insights and customizable result layouts. Andi does not log searches and blocks tracking and ads.
Key Differences
- Focus on Visual Search: Bing Visual Search is specifically designed for image-based searches, offering detailed insights and the ability to search within specific parts of an image. Google Lens and other visual search tools share this focus but may lack some of the advanced features like bounding boxes and shopping sources.
- Integration and Accessibility: Bing Visual Search is integrated into the Bing app, Microsoft Launcher, and is expected to be available on bing.com and Microsoft Edge. This wide integration makes it more accessible across different platforms compared to some other visual search tools.
In summary, Bing Visual Search stands out for its advanced image recognition capabilities, detailed insights, and the ability to search within specific parts of an image. While alternatives like Google Lens offer similar functionalities, they may not match the breadth of features provided by Bing Visual Search. For users who need strong text-based search capabilities, alternatives like Perplexity or Andi might be more suitable.

Bing Visual Search - Frequently Asked Questions
What is Bing Visual Search?
Bing Visual Search is a feature that allows you to search the web using images instead of text. It uses artificial intelligence to recognize objects, animals, plants, landmarks, and apparel within an image, providing relevant information and search results.
How do I use Bing Visual Search?
To use Bing Visual Search, you can select the camera icon in the Bing app or on the Bing images page. On mobile devices, you can take a new photo or use an existing image from your device. On desktops or laptops, you can drag an image into the search box, take a photo with your webcam, or browse and upload pictures from your computer.
What types of information can Bing Visual Search provide?
Bing Visual Search can provide various types of information, including:
- Visually similar images
- Shopping sources where you can buy items seen in the image
- Related searches based on the image content
- Webpages that include the image
- Identification of entities such as well-known people, places, and things
- Bounding boxes for regions of interest in the image
Can I specify a particular object within an image to search for?
Yes, you can draw a box around the specific object within an image that you want to search for. This feature allows you to focus the search on a particular part of the image, rather than getting results for everything recognized in the photo.
Is Bing Visual Search available on all devices and platforms?
Bing Visual Search is available on the Bing app for iOS and Android, Microsoft Launcher on Android, and will also be available on Microsoft Edge for both iOS and Android, as well as on bing.com. It can be accessed through the camera icon in the search box.
Can I use Bing Visual Search to shop for products?
Yes, you can use Bing Visual Search to shop for products. For example, if you take a photo of a piece of apparel or furniture, Bing will return visually similar items, prices, and details on where to purchase them.
Does Bing Visual Search support real-time text recognition?
Unlike Google Lens, Bing Visual Search does not currently support real-time text recognition, such as reading text from a flyer or other documents.
How does Bing Visual Search handle images with multiple objects?
For images with multiple objects, Bing Visual Search allows you to draw a box around the specific object you are interested in. This helps the tool focus on that particular object and provide relevant results.
Will my photos be used for any other purposes?
Yes, the photos you provide may be used to improve Bing’s image processing services.
Are there any specific steps to get started with the Bing Visual Search API?
To use the Bing Visual Search API, you need to pick a subscription from the Bing API Pricing, obtain a subscription key, and then you can make API calls using either an HTTP GET request or the Visual Search SDK.

Bing Visual Search - Conclusion and Recommendation
Final Assessment of Bing Visual Search
Bing Visual Search is a powerful AI-driven tool that offers a wide range of functionalities, making it a valuable asset in the search tools category.Key Features
- Similar Images: It helps users find images that are visually similar to the source image, which is particularly useful for shopping, identifying landmarks, or finding similar products.
- Shopping Sources: Users can discover where to buy items seen in an image, enhancing the shopping experience by providing direct links to purchase similar products.
- Entity Recognition: The API can identify well-known people, places, and things within an image, including bounding boxes for regions of interest.
- Text Recognition: It uses optical character recognition (OCR) to extract structured textual information from images, adding another layer of search intelligence.
- Local and Product Search: Bing Visual Search integrates well with local search queries and provides detailed information about products, including pricing and availability.
Who Would Benefit Most
This tool is highly beneficial for several groups:- Retailers: By enabling customers to find similar products and compare prices instantly, retailers can enhance the shopping experience and increase sales.
- Developers: Developers can integrate Bing Visual Search into their applications to offer users a more immersive and interactive search experience, such as identifying objects, exploring landmarks, or shopping for products directly from images.
- Consumers: Users who prefer visual over text-based searches can quickly identify unknown objects, find similar items, and gather information without the need for extensive text queries.
Overall Recommendation
Bing Visual Search is a highly recommended tool for anyone looking to leverage the power of image-based searches. Here are a few reasons why:- User Experience: It provides a more intuitive and faster way to search for information, especially for those who prefer visual cues over text.
- Detailed Insights: The API offers rich information, including similar images, shopping sources, and entity recognition, which can significantly enhance user engagement and satisfaction.
- Integration Capabilities: It can be easily integrated into various applications and devices, making it versatile for different use cases.