Magisto - Detailed Review
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Magisto - Product Overview
Magisto Overview
Magisto is an AI-driven video creation and editing platform that simplifies the process of producing professional-looking videos. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Magisto uses artificial intelligence to analyze and transform raw footage into cohesive, engaging videos. The platform’s algorithm examines the footage on three levels: visual analysis, audio analysis, and storytelling. This process involves detecting in-frame action, camera motion, object detection, and speech classification to create a polished video.
Target Audience
Magisto is accessible to a wide range of users, including individuals, businesses, and educators. It is particularly useful for businesses seeking to create marketing videos, product presentations, and social media campaigns. The platform also supports educators in transforming educational content into engaging videos.
Key Features
AI-Powered Editing
Magisto’s AI algorithms automatically analyze and edit videos, applying professional editing techniques such as color correction, stabilization, and adding music and effects that match the mood of the video.
Visual and Audio Analysis
The platform conducts in-depth visual analysis to detect important objects, track motions, and separate foreground from background. It also analyzes audio to classify different types of sound and determine how they fit into the story.
Storytelling
Magisto constructs a narrative from the analyzed footage, reordering images and clips by context and omitting irrelevant parts to create an engaging story.
Professional Templates
Users can choose from a wide array of professionally designed templates to give their videos a polished and consistent look.
Customizable Styles
The platform allows users to customize their videos with different themes, effects, and music to suit their branding and messaging needs.
Ease of Use
Magisto features a user-friendly interface that makes video creation accessible to individuals with varying levels of technical expertise, eliminating the need for extensive video editing skills.
Business and Marketing Tools
The platform provides advanced features such as branding, analytics, and marketing tools, which are beneficial for businesses looking to communicate their brand messages effectively.
Overall, Magisto streamlines the video editing process, making it easy for users to create high-quality, engaging videos without requiring extensive technical knowledge.
Magisto - User Interface and Experience
User Interface Overview
The user interface of Magisto is crafted to be intuitive and user-friendly, making it accessible to a wide range of users, regardless of their video editing experience.Getting Started
To begin, users need to set up an account, which can be done using Facebook, Google, Apple ID, or an email address. This initial step is straightforward and sets the stage for a simple user experience.Upload and Selection
Users start by uploading their video clips and photos to the Magisto platform, either via the web or through the mobile app. This flexibility allows for convenient editing on-the-go. The interface enables users to select photos and videos from their camera roll, Google Photos, or even iStock’s library.Choosing Style and Music
Once the footage is uploaded, users can select from a variety of editing styles, each with its own set of filters, effects, and transitions. These styles are categorized into themes like Memories, Fun, Season, Wow, and Minimalistic, making it easy to choose a style that fits the mood and purpose of the video. Users can also select music from Magisto’s extensive library or upload their own tracks. The AI will then sync the music with the video to create a cohesive final product.AI Analysis and Editing
Magisto’s AI engine analyzes the uploaded footage on multiple levels, including visual analysis, audio analysis, and storytelling. This analysis helps identify key elements such as faces, speech, and action sequences, ensuring the most impactful moments are included in the final video. The AI then automatically edits the video, applying the chosen style, transitions, and music, and enhances the video with professional-looking effects.Customization and Editing
After the initial edit, users can preview the video and make any necessary adjustments. Magisto provides tools for fine-tuning, such as trimming clips, adding text, adjusting audio levels, and customizing effects. Users can also replace clips, add more footage, or move clips around to further personalize their videos.Export and Share
Once satisfied with the final product, users can export and share their videos easily. The platform supports various export options, making it simple to upload videos to social media, websites, or other platforms.Ease of Use
Magisto is praised for its ease of use. The interface is simple and intuitive, making it easy for both beginners and professionals to create high-quality videos quickly. Users can create effective marketing videos, social media clips, and personal stories without needing extensive video editing skills.Overall User Experience
The overall user experience with Magisto is positive, with many users appreciating its simplicity and efficiency. The platform’s advanced AI capabilities and extensive library of styles, graphics, and music make it a versatile tool for various needs, from marketing and social media to education and personal projects. However, some users have noted minor issues such as import glitches and limitations in certain features, particularly for free accounts.Conclusion
In summary, Magisto’s user interface is designed to be easy to use, with a focus on simplicity and efficiency. It offers a range of features and tools that make video creation and editing accessible and enjoyable for a broad audience. Magisto - Key Features and Functionality
Magisto Overview
Magisto is an AI-driven video editing platform that simplifies the process of creating professional-looking videos, making it accessible to users of all skill levels. Here are the main features and how they work:Upload and Analysis
Users start by uploading their video clips and photos to the Magisto platform, which can be done via the web or mobile app. Magisto’s AI engine then analyzes the uploaded footage on several levels:Visual Analysis
The algorithm checks for in-frame action, camera motion, object detection, and tracking. It also determines if the footage needs stabilization, color correction, or other edits.Audio Analysis
The AI detects speech, classifies different types of audio, and determines how these elements fit together to create a cohesive video.Storytelling
After analyzing the footage, Magisto’s AI constructs a story by identifying key elements such as faces, speech, and action sequences. It reorders the images and clips by context, omits poor or irrelevant footage, and selects important audio portions to tell the best story.Post-Production
In this phase, Magisto’s AI applies various enhancements:Smart Color Correction
The AI adjusts the color to improve the video’s visual quality.Graphic Elements
It inserts graphic elements based on content analysis.Background Effects
The AI applies background effects to bring important objects to the forefront.Transitions and Effects
Magisto adds transitions, effects, and other enhancements to make the story come alive.Music and Style
Users can choose from a variety of editing styles and music tracks from Magisto’s extensive library or upload their own music. The AI syncs the music with the video to create a cohesive and engaging final product.Customization and Editing
Once the initial edit is complete, users can preview the video and make any necessary adjustments. Magisto provides tools for fine-tuning, including trimming clips, adding text, and adjusting audio levels. Users can also customize elements such as text overlays, fonts, colors, and transitions.Sharing and Export
After finalizing the video, users can export it in various formats and resolutions. Magisto also offers options for directly sharing the video on social media platforms or embedding it on websites.Learning Engine
Magisto’s AI continuously learns and improves based on user feedback and interaction. With over 200,000 sessions per day, the platform enhances its capabilities to better serve users.Templates and Themes
Magisto offers a wide array of professional templates and themes that users can choose from to give their videos a polished look. These templates are suitable for various occasions such as birthday wishes, event invitations, and anniversary announcements.Mobile Access and User-Friendly Interface
The platform is accessible via both web and mobile apps, making it convenient for on-the-go editing. The interface is intuitive and easy to navigate, even for beginners.Benefits
- Time-Saving: Magisto allows users to create high-quality videos in minutes without spending hours on editing.
- Professional Quality: The AI ensures that the videos are professional and engaging.
- Increased Engagement: The platform helps boost social media presence with visually appealing and emotionally engaging videos.
- Cost-Effective: Magisto eliminates the need for expensive video production equipment and teams, making it a cost-effective solution for businesses and individuals.
Magisto - Performance and Accuracy
Performance of Magisto
Magisto, an AI-driven video editing platform, is known for its ability to transform raw footage into polished, professional videos with minimal user effort. Here are some key aspects of its performance:Automation and Efficiency
Magisto leverages advanced AI and machine learning technologies to automate the video editing process. It analyzes the uploaded footage to identify key elements such as faces, speech, and action sequences, and then edits the video by selecting the best parts, applying chosen styles, and syncing music. This process significantly reduces the time and effort required to produce high-quality videos.User-Friendly Interface
The platform is highly user-friendly, allowing users with no prior video editing experience to create professional-looking videos. The process involves just three steps: uploading media, selecting a style, and choosing music. This simplicity makes it ideal for quick content creation, especially for social media platforms.Customization Options
Magisto offers various customization options, including text overlays, fonts, colors, and transitions. Users can also add effects, filters, and music to their videos, ensuring the final product is both visually appealing and emotionally engaging.Accuracy
Emotional and Visual Appeal
Magisto’s AI is capable of analyzing emotions and selecting the most impactful moments in the footage, ensuring the final video is not only visually appealing but also emotionally engaging.Precision in Editing
The AI automatically edits the video, adding transitions, effects, and enhancements. However, users can still preview the video and make any necessary adjustments, such as trimming clips, adding text, or adjusting audio levels.Limitations and Areas for Improvement
Video Length Limitations
The free version of Magisto has a 60-second video length limit, and even the premium plans have limitations, such as a 10-minute video length for the Premium plan. This can be restrictive for users needing to create longer videos.AI Mismatches
While Magisto’s AI is advanced, there can be occasional mismatches between the footage and the selected style, requiring manual adjustments. Users need to review the final product carefully to ensure quality.Customization Limitations
Advanced features such as custom branding and enhanced editing tools are only available in higher-tier plans. This can limit the flexibility for users on lower-tier plans.Internet Dependence
As a cloud-based platform, Magisto requires a stable internet connection, which can be a limitation for users in areas with poor connectivity.Bugs and Stability Issues
Some users have reported encountering bugs while editing videos, which can consume time and effort. These issues highlight the need for ongoing software maintenance and improvement.Limited Advanced Editing Features
Magisto is not ideal for creating complex videos or movies due to its limited advanced editing features. It is better suited for quick infomercials, social media clips, and similar short-form content. In summary, Magisto excels in automating the video editing process and providing a user-friendly interface, but it has limitations in terms of video length, customization options, and handling complex editing tasks. Users need to be aware of these limitations to make the most out of the platform. Magisto - Pricing and Plans
Magisto Pricing Plans
Magisto, an AI-driven video editor now integrated with Vimeo, offers a range of pricing plans to cater to different user needs. Here’s a breakdown of the available plans and their features:
Premium Plan
- Cost: $4.99 per month
- Features:
- Access to basic features
- HD downloads
- Videos up to 10 minutes long
- Premium editing styles
- Social sharing
- Standard priority technical support
- Unlimited downloads
Professional Plan
- Cost: $9.99 per month
- Features:
- All Premium features
- Higher video quality
- Longer video lengths
- Custom branding
- Professional editing styles
- Customizable colors and fonts
- 3 million full-HD iStock video clips and photos
- Commercially licensed music
- Embeddable player and playlists
- Password-protected secure links
- Free access to Vimeo Pro
Business Plan
- Cost: $34.99 per month (or $69.99 as per some sources, possibly due to different billing cycles or updates)
- Features:
- All Professional features
- Advanced marketing tools
- Analytics
- Collaboration options
- Cloud storage (up to 5 TB total)
- Custom calls-to-action in the player
- Email marketing tools
- Google Analytics sync
- Priority customer support
- Video analytics
- Vimeo Business includes
Enterprise Plan
- Cost: Custom pricing
- Features:
- All Business features
- Dedicated account management
- Enhanced security options
- Integration with other enterprise tools
Free Options
- Basic Plan: Magisto offers a limited free plan that allows users to create and export a limited number of videos each month. This plan has basic video creation features but lacks many of the advanced features available in the paid plans.
Educational and Non-Profit Discounts
- Magisto also provides discounted rates for educational institutions and non-profit organizations, making the platform more accessible for these groups.
Each plan is designed to meet the specific needs of different users, from individuals and small businesses to larger organizations.
Magisto - Integration and Compatibility
Magisto Overview
Magisto, an AI-driven video editing tool, offers seamless integration and compatibility with various platforms and devices, making it a versatile option for users.Integration with Vimeo
One of the standout features of Magisto is its integration with Vimeo. Users can connect their Magisto accounts to Vimeo, enabling direct uploads and access to Vimeo’s advanced video hosting services. This integration is particularly beneficial for Professional and Business subscribers, as it allows them to claim a free Vimeo subscription with equivalent features. The connection process is straightforward and can be done through the account settings or during the video creation and sharing process.Social Media Integration
Magisto also integrates effortlessly with various social media platforms, including Facebook, Instagram, YouTube, and Twitter. This allows users to share their videos across multiple platforms, facilitating broad content distribution and making it ideal for those who need to produce and distribute a lot of videos quickly.Device Compatibility
Magisto is available on multiple devices, including mobile apps for Android and iOS, as well as a desktop version for Windows PCs. The mobile app supports 21 languages, automatically detecting the system language and deploying the corresponding language pack. The desktop version brings the same functionality as the mobile app, addressing issues like file management and transcoding large video files from cameras like GoPro.File Format Compatibility
Magisto supports a wide range of standard video formats such as MOV, 3GP, AVI, FLV, and MP4. This ensures that users can work with videos from various sources without worrying about compatibility issues.User Experience Across Platforms
The user experience remains consistent across different platforms. On mobile and desktop, users can simply upload their footage, select a style, and let the AI handle the editing, scene selection, and effects. This “just-click-and-it’s-done” approach makes Magisto ideal for users who want polished videos without manual intervention.Conclusion
In summary, Magisto’s integration capabilities and compatibility across various platforms and devices make it a highly accessible and user-friendly tool for creating and sharing videos efficiently. Magisto - Customer Support and Resources
Magisto Customer Support Options
Magisto, now integrated into Vimeo, offers several comprehensive customer support options and additional resources to help users address their queries and issues effectively.Phone Support
Users can contact Magisto’s customer service via two primary phone numbers:- (415) 938-8099: This is the most commonly used number, with 84% of consumers using it to address their issues.
- (646) 561-6770: An additional helpline to assist more users.
Email Support
Magisto provides several email addresses for different types of inquiries:- info@magisto.com: For general information, platform issues, and feature-related questions.
- legal@vimeo.com: For legal and privacy issues.
- arboptout@vimeo.com: For issues related to opting out of marketing emails.
Website and Help Center
Users can connect with the support team directly through the Magisto website. Here, you can click on “Contact Support” to reach out. If you are not logged into your Vimeo (Magisto) account, you will be prompted to log in before contacting the support team. The website also offers detailed information on services, account management, pricing, and general inquiries.Additional Resources
- Magisto App: The app itself includes features that allow users to get customized help. Once installed, you can use your login credentials to access your Magisto Post account and get help with features, settings, or technical issues through the app.
- Troubleshooting Guides: Magisto provides troubleshooting guides, such as the one for uploading issues, which can help users resolve common problems before contacting support.
- App Store and Google Play Store: Users can find detailed descriptions and reviews of the Magisto Video Editor & Maker app on the Apple App Store and Google Play Store, which can help in understanding the app’s capabilities and user experiences.
Common Reasons for Contacting Support
Users typically contact Magisto support for issues related to:- Account management (login issues, multiple accounts)
- Activation or cancellation of services
- Payments and charges
- Product or service questions (video editing problems, etc.)
- General assistance and other miscellaneous issues.
Magisto - Pros and Cons
Advantages of Magisto
Magisto, an AI-driven video editing platform, offers several significant advantages that make it a popular choice for both novice and experienced users.Ease of Use
Magisto simplifies the video editing process, making it accessible to users with no prior editing experience. The platform allows you to upload footage, choose a style, select music, and let the AI handle the rest, resulting in a professional-looking video in minutes.AI-Powered Editing
Magisto’s AI analyzes the uploaded footage on multiple levels, including visual analysis, audio analysis, and storytelling. This ensures that the most impactful moments are selected, and the video is edited to match the chosen style and music seamlessly.Diverse Templates and Customization
The platform offers a wide array of templates designed for various themes such as business, sports, travel, weddings, and more. Users can customize text overlays, fonts, colors, and transitions to fit their design preferences and brand alignment.Mobile Compatibility
Magisto is available on both Android and iOS devices, allowing users to create and edit videos on the go. This mobile access is particularly beneficial for social media managers and content creators who need to produce videos quickly.Collaboration Tools
Magisto features a collaboration mode that enables multiple users to work together on the same project. This includes inviting others to edit, setting permissions, and real-time notifications to keep everyone updated.Integration and Sharing
The platform integrates seamlessly with other platforms, allowing easy sharing of finished clips on YouTube, Instagram, and Facebook. This streamlines the process of getting your content out to a wider audience.Versatility
Magisto can be used for a wide range of purposes, including marketing, social media, education, and personal videos. Its versatility makes it suitable for different industries and applications.Disadvantages of Magisto
Despite its numerous advantages, Magisto also has some drawbacks.Limited Free Plan
The free plan offers limited functionality, with a cap on the number of videos that can be created and exported each month. Users need to upgrade to a paid plan for full access to features.Customization Limitations
While Magisto offers various customization options, advanced features such as custom branding and enhanced editing tools are only available in higher-tier plans. This can limit the flexibility for users on lower plans.AI Limitations
Although Magisto’s AI is advanced, it is not perfect. There can be occasional mismatches between the footage and the selected style, requiring manual adjustments. Users need to review the final product carefully to ensure quality.Internet Dependence
As a cloud-based platform, Magisto requires a stable internet connection, which can be a limitation for users in areas with poor connectivity.Pricing
The pricing, especially for the business plan, can be expensive. The Business plan costs $34.99/month, which may be a stretch for some users, particularly those on a budget.Learning Curve
While Magisto is generally easy to use, there can be a learning curve, especially for those who want to utilize all the advanced features and customization options available. In summary, Magisto offers a powerful and user-friendly AI-driven video editing solution with a range of benefits, but it also comes with some limitations, particularly in terms of pricing and customization options for lower-tier plans. Magisto - Comparison with Competitors
When Comparing Magisto to Other AI-Driven Video Editing Tools
Several key features and differences stand out.
Unique Features of Magisto
- AI-Driven Automation: Magisto stands out for its advanced AI and machine learning technologies that automate the video editing process. It analyzes raw footage, identifies key elements such as faces, speech, and action sequences, and assembles them into a polished video. This automation significantly reduces the time and skill required for traditional editing.
- Emotion Analysis: Magisto’s AI can analyze emotions and select the most impactful moments in the footage, ensuring the final product is emotionally engaging.
- User-Friendly Interface: The platform is highly accessible, allowing users with no prior editing experience to upload footage, choose a style, select music, and let the AI handle the rest. This makes it convenient for both personal and professional use.
Comparison with Vimeo
Since Magisto was acquired by Vimeo in 2019, it’s worth comparing the two:
- Video Editing Capabilities: Magisto focuses more on automated video editing using AI, making it easier for non-professionals to create high-quality videos. Vimeo, on the other hand, offers a broader range of video hosting, management, and analytics features, but its editing capabilities are not as automated as Magisto’s.
- User Base: Magisto is highly rated for its usability and suitability for small and medium-sized businesses, as well as individuals. Vimeo is more versatile but may require more technical expertise for its full range of features.
Alternatives
If you’re looking for alternatives to Magisto, here are a few options:
- Adobe Premiere Rush: This tool offers more manual control over video editing but also includes some automated features. It is more geared towards users who want a balance between automation and manual editing.
- iMovie: A free video editing software for Mac users, iMovie provides a user-friendly interface but lacks the advanced AI-driven automation of Magisto. It is suitable for basic video editing needs.
- DaVinci Resolve: This is a more advanced video editing software that offers both free and paid versions. While it has powerful editing tools, it does not have the same level of AI-driven automation as Magisto and is more suited to professional editors.
Customization and Versatility
Magisto offers significant customization options, including text overlays, fonts, colors, and transitions. This allows users to create personalized and brand-aligned content. It is versatile enough to be used for various purposes such as marketing, social media, education, and training.
In summary, Magisto’s unique selling point is its AI-driven automation, making it an excellent choice for those who need to produce high-quality videos quickly and with minimal editing expertise. However, if you require more manual control or additional features like advanced hosting and analytics, you might want to consider other options.
Magisto - Frequently Asked Questions
What is Magisto and how does it work?
Magisto is an AI-based video creation and editing platform. When you upload videos and pictures, Magisto’s AI engine analyzes the footage on three levels: visual analysis, audio analysis, and storytelling. The visual analysis checks for in-frame action, camera motion, object detection, and more. The audio analysis detects speech and classifies different types of audio. Finally, the AI constructs a story by pairing the analyzed data with the selected video style and template, and edits the video seamlessly.
What are the different pricing plans offered by Magisto?
Magisto offers several pricing plans:
- Premium Plan: $4.99 per month, ideal for individuals and small businesses, includes basic features, HD downloads, and 10 minutes of continuous video length.
- Professional Plan: $9.99 per month, suitable for marketers and businesses, includes all Premium features plus higher video quality, longer video lengths, custom branding, and professional editing styles.
- Business Plan: $34.99 per month, designed for larger organizations, includes all Professional features plus advanced marketing tools, analytics, and collaboration options.
- Enterprise Plan: Custom pricing for enterprises, includes all Business features plus dedicated account management, enhanced security options, and integration with other enterprise tools.
How do I get started with Magisto?
To get started, you need to create an account and complete your profile by adding necessary information such as your name and business details. If you select a paid plan, you’ll need to enter your payment details. Once your account is set up, you can upload your footage, select a style, add music, and let Magisto’s AI handle the rest. Magisto also provides tutorials and guides to help new users.
What features are included in the different plans?
- Premium Plan: Includes full access to Magisto’s editor, videos up to 10 minutes long, premium editing styles, social sharing, and standard priority technical support.
- Professional Plan: Includes everything in the Premium Plan plus advanced editing features, cloud storage, commercially licensed music, customizable video sites, custom branding, and Vimeo Pro.
- Business Plan: Includes everything in the Professional Plan plus cloud storage (5 TB total), custom calls-to-action in the player, email marketing tools, Google Analytics sync, and video analytics.
Can I customize my videos on Magisto?
Yes, you can customize your videos on Magisto. You can edit your clips by cutting, trimming, merging, and reordering them. You can also add text, choose fonts, change orientation, and use different colors. Additionally, you can select from various themes and templates to fit the vibe and look you want for your video.
Does Magisto support multiple platforms?
Yes, Magisto is available on multiple platforms. You can use it on the web, and there are also mobile apps available for iPhone and Android devices.
How does Magisto’s AI analyze and edit videos?
Magisto’s AI analyzes videos through several steps: visual analysis, which detects important objects and tracks motions; audio analysis, which detects speech and classifies audio types; and storytelling, which constructs a script for the final cut of the video. The AI then applies post-production enhancements such as color correction, graphic elements, and background effects to make the story come alive.
Are there any educational or non-profit discounts available?
Yes, Magisto offers discounts for educational and non-profit organizations. However, the specific details of these discounts are not provided in the sources, so it would be best to contact Magisto directly for more information.
Can I share my videos created with Magisto on social media?
Yes, you can easily share your videos created with Magisto on social media, via messaging apps, email, or anywhere else. The platform supports social sharing and also provides analytics for social sharing in the higher plans.
Does Magisto provide any additional tools or integrations?
Yes, Magisto provides additional tools and integrations, especially in the higher plans. These include cloud storage, commercially licensed music, Vimeo Pro, Google Analytics sync, and marketing tools. The Business Plan also includes features like custom calls-to-action in the player and email marketing tools.
Magisto - Conclusion and Recommendation
Final Assessment of Magisto
Magisto is a highly versatile and user-friendly AI-driven video editing platform that leverages advanced artificial intelligence and machine learning to automate the video creation process. Here’s a comprehensive overview of its benefits and who would most benefit from using it:Key Features and Benefits
- Automated Editing: Magisto’s AI analyzes uploaded footage on visual, audio, and storytelling levels to select the most impactful moments, apply effects, transitions, and music, and create a professional-looking video.
- Time Efficiency: The platform significantly reduces the time required to create videos, allowing users to transform raw footage into polished videos in minutes.
- Cost Savings: Magisto eliminates the need for expensive video production equipment and teams, making it a cost-effective solution for both individuals and businesses.
- High-Quality Videos: The AI ensures that the videos are visually appealing and emotionally engaging, synchronizing visuals, text, and audio seamlessly.
- Customization: Users can customize various elements such as text overlays, fonts, colors, and transitions to align with their brand.
- Versatility: Magisto is suitable for a wide range of purposes, including marketing, social media, education, and training.
Who Would Benefit Most
- Small Businesses and Entrepreneurs: Magisto’s ability to create professional-looking videos quickly and cost-effectively makes it an ideal tool for small businesses and entrepreneurs looking to enhance their online presence and marketing efforts.
- Marketers: The platform’s features, such as optimizing videos for different platforms and audiences, and the ability to create personalized videos, are particularly beneficial for marketers aiming to increase brand awareness and engagement.
- Individuals: Anyone looking to create high-quality videos for social media, personal stories, or presentations can benefit from Magisto’s user-friendly interface and automated editing process.
- Educational Institutions: With discounted rates available, educational institutions can leverage Magisto to create engaging educational content efficiently.
Pricing and Plans
Magisto offers several pricing plans to cater to different needs:- Premium Plan: $4.99/month (ideal for individuals and small businesses)
- Professional Plan: $9.99/month (suitable for marketers and businesses)
- Business Plan: $69.99/month (designed for larger organizations)
- Enterprise Plan: Custom pricing for enterprises with specific needs.