
RealtyMogul - Detailed Review
Search Tools

RealtyMogul - Product Overview
Introduction to RealtyMogul
RealtyMogul is a real estate crowdfunding platform that enables investors to participate in various real estate investment opportunities. Here’s a breakdown of its primary function, target audience, and key features:
Primary Function
RealtyMogul allows investors to evaluate and invest in commercial, residential, and industrial real estate projects. The platform provides access to institutional-quality real estate investments, including individual properties and Real Estate Investment Trusts (REITs). Investors can choose between income-focused or growth-focused investments, depending on their financial goals.
Target Audience
While RealtyMogul is open to both accredited and non-accredited investors, the majority of its users are accredited investors. Accredited investors typically have a net worth of $1 million or an annual income of $200,000 or more. The platform also attracts high net worth individual investors, family offices, registered investment advisors, private equity firms, hedge funds, banks, and asset managers.
Key Features
- Diverse Investment Options: RealtyMogul offers investments across various sectors, including apartment buildings, offices, retail, industrial, mixed-use, ground-up development, self-storage, cold storage, and mobile home parks.
- REITs: The platform features two proprietary REITs: the Income REIT and the Apartment Growth REIT. These REITs provide non-accredited investors with access to a diversified portfolio of properties and offer regular distributions.
- Customer Service: RealtyMogul stands out with its accessible customer service, available via telephone, email, and social media.
- Research and Reporting: The platform provides detailed research and financial information for each property and REIT, along with standard disclosures and regular performance reports. This helps investors make informed decisions.
- Online Tools: Investors can screen investments, sign legal documents, and access their investment portfolios online through a secure member dashboard. The platform ensures a frictionless investment process.
- Due Diligence: RealtyMogul’s affiliated broker-dealer, RM Securities, performs extensive due diligence on the sponsors and deals before they are listed on the platform, ensuring a high level of quality and security.
- Investment Minimums: The minimum investment is $1,000, making it more accessible to a broader range of investors, although the average investment is significantly higher.
By offering a range of investment options, comprehensive research tools, and strong customer support, RealtyMogul simplifies the process of investing in real estate for its members.

RealtyMogul - User Interface and Experience
User Interface of RealtyMogul
The user interface of RealtyMogul, particularly in its search tools and AI-driven products, is designed to be user-friendly and efficient.
Search Tools
RealtyMogul has implemented advanced search features to help users find investment opportunities easily. Here are some key aspects of their search tools:
Filtering Options
The platform allows users to filter REIT opportunities based on various criteria such as property types, investment approaches, or target rates of return. This is achieved through a custom search tool integrated into their content management system (CMS).
Clear Navigation
The website features a navigation bar at the top, making it easy for users to access most of the platform’s features. This includes quick access to different types of investment opportunities and detailed information about each deal.
Ease of Use
The platform is praised for its ease of use:
User-Friendly Interface
The RealtyMogul platform has a straightforward and intuitive interface. Users can easily create an account, navigate the dashboard, and find the information they need without much hassle.
Clear Deal Pages
Each deal page on the platform includes comprehensive information such as the deal’s sponsor, business plan, property details, financials, documents, and disclaimers. This transparency helps users make informed decisions.
Overall User Experience
The overall user experience on RealtyMogul is positive and engaging:
24/7 Customer Support
Users have multiple options to contact customer support, including email, chat, and phone, available 24/7. This ensures that any questions or issues are addressed promptly.
Regular Updates
Investors receive regular email updates on the performance of their investments, keeping them informed and engaged with their portfolio.
Agile and Secure Platform
The platform’s hybrid-headless CMS implementation ensures that the website is secure, reliable, and optimized to deliver an exceptional user experience. This allows users to confidently explore and engage with the investment offerings.
Conclusion
In summary, RealtyMogul’s user interface is designed to be easy to use, with clear navigation, advanced search tools, and a transparent presentation of investment opportunities. The platform’s focus on user experience ensures that investors can find and manage their investments efficiently.

RealtyMogul - Key Features and Functionality
RealtyMogul Overview
RealtyMogul is a comprehensive real estate investment platform that integrates various features and functionalities, including the use of AI, to make real estate investing more accessible and efficient. Here are the key features and how AI is integrated into the product:Investment Options
RealtyMogul offers several investment options, including Real Estate Investment Trusts (REITs) and individual property investments. Non-accredited investors can invest in two REITs: the Income REIT and the Apartment Growth REIT. The Income REIT has a history of 85 consecutive months of distributions, with an annualized distribution rate of 7.79% since its inception. The Apartment Growth REIT focuses on both income and capital appreciation, with 23 quarters of consecutive distributions and a return of 6.4% since its inception.AI-Driven Matchmaking
RealtyMogul uses AI to match investors with investment opportunities that align with their specific criteria and investment goals. This AI-driven matchmaking process streamlines the investment process, making it easier for investors to find suitable opportunities that fit their risk tolerance and financial objectives.Personalized Investment Recommendations
AI algorithms analyze user behavior, preferences, and investment patterns to provide personalized investment recommendations. This helps investors build a diversified portfolio by suggesting investments that are likely to meet their needs and goals.Automated Investing
The platform allows for automated investing, where investors can set up their investment preferences and let the system automatically allocate funds to suitable investments. This feature simplifies the investment process and ensures that investments are made consistently according to the investor’s strategy.Enhanced Security
AI technologies are employed to enhance security measures on the platform. These technologies help detect and prevent fraudulent activity, ensuring a safer environment for investors to manage their investments.Data Analysis and Insights
AI is used to synthesize insights from large datasets, including market data and property performance metrics. This helps investors make data-driven decisions by providing them with detailed reports and analyses on potential investments. For example, AI can summarize key themes across lease documents, identify market trends, and highlight properties that are likely to perform well.User Experience
AI tools, such as conversational chatbots, can support customer engagement by answering questions and addressing concerns, thereby improving the overall user experience on the platform.Pre-Vetted Properties
All properties listed on RealtyMogul undergo a rigorous due diligence process, which includes in-person visits and sophisticated data analytics to assess their current and future revenue potential. This ensures that only high-quality, pre-vetted properties are available for investment.Portfolio Monitoring
Investors can monitor their portfolios through regular updates posted directly to their dashboard, keeping them informed about the performance of their investments.Conclusion
In summary, RealtyMogul leverages AI to enhance various aspects of real estate investing, from matching investors with suitable opportunities to providing personalized recommendations and improving security. These features make the platform more user-friendly and efficient for both accredited and non-accredited investors.
RealtyMogul - Performance and Accuracy
Evaluation of RealtyMogul’s AI-Driven Underwriting Technology
Development and Capabilities
RealtyMogul developed a proprietary AI underwriting technology specifically for commercial real estate underwriting. This tool is capable of analyzing tens of thousands of transactions, utilizing big data software to provide insights into the commercial real estate market. It can identify macro market trends as well as nuances of individual properties, helping to create an investment thesis and analysis.Performance
The technology has been praised for its ability to remove personal bias from the underwriting process, relying on machine learning and factual patterns instead. This approach allows for quicker and more objective analysis, reducing the time needed for the first round of analysis from days or weeks to seconds.Adaptability and Versatility
One of the significant benefits of this technology is its adaptability to different companies and platforms. It can be trained to look at various patterns, such as cap rates, and understand market behaviors across different regions. This versatility makes it a valuable tool for commercial real estate lending businesses, as evidenced by its acquisition by Hunt Real Estate Capital.Accuracy and Objectivity
The use of machine learning and big data ensures a more objective valuation process compared to traditional methods. This technology can rebuild financial pro formas and track performance relative to a competitive set, providing more accurate valuations and reducing the influence of human biases that can occur in appraisals.Integration with Human Analysis
RealtyMogul’s approach involves comparing the outputs from machine learning tools with internal underwriting and the pro forma from operating partners. This multi-layered analysis helps in identifying any discrepancies and improving the accuracy of the underwriting process. The technology outputs serve as the base case, and any deviations are examined to keep training the technology for future improvements.Limitations and Areas for Improvement
While the technology is advanced, there are a few areas to consider:Data Quality
The accuracy of the technology is heavily dependent on the quality and quantity of the data it is trained on. Ensuring that the data is comprehensive and accurate is crucial for reliable outputs.Continuous Training
The technology needs continuous training based on new data and patterns to maintain its accuracy and adaptability. This requires ongoing investment in data collection and machine learning algorithms.Human Oversight
While the technology reduces bias, human oversight is still necessary to validate the outputs and ensure that the technology is correctly interpreting the data. Overall, RealtyMogul’s AI-driven underwriting technology demonstrates strong performance and accuracy, particularly in its ability to process large volumes of data quickly and objectively. However, like any AI system, it requires ongoing maintenance and validation to ensure it remains effective.
RealtyMogul - Pricing and Plans
RealtyMogul Pricing Structure
RealtyMogul’s pricing structure is based on the type of investment and the fees associated with each, rather than traditional tiers or plans. Here’s a breakdown of the key components:
Fees for REITs
Income REIT:
- Organizational and offering costs: Capped at 3%
- Asset management fee: 1% annualized, payable monthly in arrears
- Upfront selling commissions: 0%
- Servicing fee (for debt and preferred equity): 0.5%
Apartment Growth REIT:
- Organizational and offering costs: Capped at 3%
- Asset management fee: 1.25% annualized, payable monthly in arrears
- Upfront selling commissions: 0%
- Servicing fee (for preferred equity): 0.5%
- Disposition fee: 2% of the contract price for each property sold.
Fees for Individual Investment Offerings
These are available only to accredited investors and vary by property:
- Upfront selling commissions: 0%
- Asset management fee: Typically 1%
- Other fees: These can include administrative, legal, and reporting expenses, which are decided by the real estate company offering the investment and can vary from property to property.
Minimum Investment Requirements
Non-accredited investors:
- Minimum investment for REITs: $5,000.
Accredited investors:
- Minimum investment for individual property offerings: Generally ranges from $25,000 to $35,000, and can be as high as $100,000 depending on the deal.
Free Options
- Becoming a member of RealtyMogul and using the platform is free. There are no costs associated with creating an account or accessing the platform’s tools and information.
Additional Considerations
- Illiquidity: Investments through RealtyMogul are generally illiquid, meaning you cannot quickly sell them if needed. Investors may have to hold the investment until the underlying property is sold.
- Customer Support: Support is available via telephone, email, and social media.
RealtyMogul’s structure is transparent, with all fees clearly disclosed for each investment opportunity, allowing investors to make well-informed decisions.

RealtyMogul - Integration and Compatibility
Integration with CMS and Custom Solutions
Collaboration with Brightspot
RealtyMogul partnered with Brightspot to transform its digital platform. This collaboration involved leveraging Brightspot’s out-of-the-box CMS features and a custom headless solution.Hybrid-Headless Implementation
The platform now uses a hybrid-headless implementation, which includes a custom search tool for filtering REIT opportunities, custom editorial content types, and an in-CMS renderer built with Handlebars. This setup allows for efficient management and showcasing of REIT data through GraphQL endpoints, ensuring seamless integration of external data sources into the CMS.Technology and Software Integration
Streamlined Investment Process
The platform utilizes advanced technology to make the investment process frictionless. Investors can screen investments online, sign legal documents electronically, and access all their documents through a member dashboard.Investment Evaluation Tools
This is facilitated by the platform’s software, which includes tools for evaluating potential investments, attending live webinars with real estate companies, and receiving regular performance reports.Compatibility Across Devices
Currently, RealtyMogul’s platform is accessible only through desktop devices. There are no mobile apps available, which might limit accessibility for users who prefer mobile devices.Security and Compliance
Regulatory Compliance
The platform ensures compliance with regulatory requirements through its affiliated broker-dealer, RM Securities, which performs extensive due diligence on sponsors and deals.KYC and AML Requirements
Additionally, the platform adheres to “Know Your Customer” (KYC) and anti-money laundering (AML) requirements, guiding users through these processes securely.Conclusion
In summary, while RealtyMogul’s platform is highly integrated with advanced CMS solutions and technological tools to facilitate real estate investments, it is currently limited to desktop accessibility. This ensures a secure and efficient experience for users, but may not cater to those who prefer mobile access.
RealtyMogul - Customer Support and Resources
Customer Support
Phone Support
RealtyMogul provides 24/7 phone support through dedicated numbers for different departments. You can reach them at (877) 977-2776 for general inquiries, (877) 781-7062 for investor relations, and (310) 907-7129 for legal inquiries.
Email Support
Users can also contact RealtyMogul via email. The general info email is info@realtymogul.com, and for investor relations, you can use investor-help@realtymogul.com. There is also an email for press inquiries at the same address as general inquiries.
Chatbot
The RealtyMogul website features a chatbot powered by Zendesk, available 24/7. This chatbot allows users to submit questions across four categories: “Investing,” “Get Financing,” “Site Related,” and “Other.” Users can also attach up to five files relevant to their question.
Additional Resources
FAQ Page
RealtyMogul has an extensive FAQ page that answers 59 frequently asked questions, helping users find quick solutions to common issues.
Knowledge Center
The company offers a knowledge center with over 360 educational articles covering topics such as REITs, building wealth, commercial real estate, investing, passive income, and RealtyMogul news. This resource is invaluable for users looking to educate themselves on various aspects of real estate investing.
Educational Content
RealtyMogul’s commitment to due diligence and thorough vetting of each deal is supported by a wealth of educational content. This helps mitigate risks and makes the platform suitable for investors who may not have the time or expertise to conduct extensive research themselves.
By providing these multiple channels of support and a rich library of educational resources, RealtyMogul ensures that its users have access to the information and assistance they need to make informed investment decisions.

RealtyMogul - Pros and Cons
Pros of RealtyMogul
Diverse Investment Opportunities
RealtyMogul offers a wide range of commercial real estate investments, including multi-family dwellings, office buildings, industrial sites, self-storage, retail, and medical buildings. This diversity allows investors to spread their risk and potentially increase returns.
Ease of Investment
The platform simplifies the investment process, allowing investors to select and fund investments quickly and easily. Documents can be executed online, making the process more convenient.
Pre-Vetted Investments
RealtyMogul has a thorough underwriting process that evaluates the property, location, and the borrower or sponsor. This includes background and criminal checks on the principals involved and on-site property evaluations, ensuring that only viable investments are listed on the platform.
Regular Distributions
Equity investments typically pay distributions on a quarterly or semi-annual basis, while REIT investments may offer monthly or quarterly distributions. This provides a regular income stream for investors.
No Capital Calls
Unlike some other real estate investment platforms, RealtyMogul does not require capital calls, where investors are asked to provide additional capital beyond their initial investment. Instead, investments may be diluted or member loans might be used if more funds are needed.
Greater Control
Compared to REITs, RealtyMogul allows investors to have more control and specificity in their investments, enabling them to invest in individual properties rather than a portfolio of properties.
Accessibility for Non-Accredited Investors
While many investment opportunities are limited to accredited investors, RealtyMogul’s REITs are open to both accredited and non-accredited investors, making real estate investing more accessible.
Customer Service and Transparency
RealtyMogul provides good customer service through various channels and offers transparent reporting, including standard disclosures for each property and REIT. This helps investors make informed decisions.
Cons of RealtyMogul
Accredited Investor Requirement
Many of the platform’s investment opportunities are restricted to accredited investors, who must have an annual income of at least $200,000 (or $300,000 for a couple) or a net worth of more than $1 million, excluding the value of their personal residence.
High Minimum Investment
There is a $5,000 minimum investment requirement, which can be a barrier for some potential investors.
Illiquid Investments
Investments on the platform are highly illiquid, meaning there is no secondary market to sell positions. Investors must typically hold their investments until maturity, which can range from 3 to 10 years.
Fees
RealtyMogul charges fees, including assets under management fees (1-1.25%) and private placement fees, which can add to the overall cost of investing on the platform.
Limited Options for Non-Accredited Investors
While non-accredited investors can invest in RealtyMogul’s REITs, they have limited access to individual property investments, which are generally reserved for accredited investors.
By considering these pros and cons, potential investors can make a more informed decision about whether RealtyMogul aligns with their investment goals and risk tolerance.

RealtyMogul - Comparison with Competitors
Unique Features of RealtyMogul
RealtyMogul has developed advanced AI and machine learning technologies, particularly in commercial real estate underwriting. Here are some of its standout features:Proprietary Underwriting Technology
This tool can analyze tens of thousands of transactions, using big data to identify potential investments and remove personal bias from the underwriting process.Adaptability
The software is highly adaptable and can provide insights into both macro market trends and the nuances of individual properties, helping to identify investment opportunities and analyze market patterns.Personalized Investment Recommendations
RealtyMogul uses AI to offer personalized investment recommendations based on individual preferences and predictive analytics for forecasting market trends.Potential Alternatives and Competitors
Fundrise
Fundrise is a direct-to-consumer alternative asset manager that focuses on the financial services and technology sectors. It offers a technology platform for real estate investing but does not have the same level of AI-driven underwriting technology as RealtyMogul. Instead, Fundrise focuses more on providing diversified real estate investment portfolios.Cadre
Cadre is another competitor that offers real estate investment opportunities, but it does not have the specific AI underwriting tool that RealtyMogul has developed. Cadre focuses on providing access to institutional-quality real estate investments through its platform.CoreLogic
CoreLogic offers comprehensive property data and advanced analytics, including market trend analysis and risk assessment. While it provides valuable insights into property values and market trends, it does not have the same AI-driven underwriting capabilities as RealtyMogul. CoreLogic is more geared towards real estate agents and professionals needing detailed property data and analytics.Lofty AI
Lofty AI is a digital platform that allows micro-investments in real estate using blockchain technology. It calculates daily rental income and property appreciation, but it does not offer the same level of AI-driven underwriting or market analysis as RealtyMogul. Lofty AI is more focused on crowdfunding and tokenized real estate investments.Compass
Compass is a home search tool that uses AI to provide personalized results based on user preferences and online behavior. While it has an AI-powered CRM system, it is more focused on residential real estate and does not offer the commercial real estate underwriting capabilities of RealtyMogul.Conclusion
RealtyMogul’s AI-driven underwriting technology and personalized investment recommendations make it a unique player in the real estate investment space. While competitors like Fundrise, Cadre, and CoreLogic offer valuable services, they do not match the specific AI capabilities of RealtyMogul. For those looking for advanced AI-driven real estate analysis and underwriting, RealtyMogul stands out as a premier option.
RealtyMogul - Frequently Asked Questions
Here are some frequently asked questions about RealtyMogul, along with detailed responses:
Who can invest in RealtyMogul?
RealtyMogul is open to both accredited and non-accredited investors. Non-accredited investors can invest in RealtyMogul’s REITs with a minimum investment of $5,000, while accredited investors have the additional option to invest in individual property offerings, which typically require a minimum investment of $25,000.
What types of investments are available on RealtyMogul?
RealtyMogul offers several types of investments, including REITs (Real Estate Investment Trusts) and private placements. The REITs include the RealtyMogul Income REIT and the RealtyMogul Apartment Growth REIT, which focus on income and capital appreciation, respectively. Private placements involve investing in individual commercial, residential, or industrial properties.
What are the typical returns on RealtyMogul investments?
The returns on RealtyMogul investments vary depending on the type of investment. The RealtyMogul Income REIT has paid monthly distributions with an annualized return of about 6% to 7.79% since its inception, net of fees. The RealtyMogul Apartment Growth REIT has paid quarterly distributions with an annualized return of around 4.5% to 6.4% since January 1, 2018, also net of fees. Private placements can offer returns ranging from 0% to 10% in average annualized returns, depending on the specific investment.
What fees are associated with investing in RealtyMogul?
Fees on RealtyMogul vary by investment type. For the Income REIT, there is a 1% annual asset management fee, organizational and offering costs capped at 3%, and a 0.5% servicing fee for debt and preferred equity. The Growth REIT has a 1.25% annual asset management fee, organizational and offering costs capped at 3%, and a 0.5% servicing fee for preferred equity. Private placements have fees set by the transaction sponsor, which can vary.
How often are distributions made from RealtyMogul REITs?
Distributions from RealtyMogul REITs are made on a regular basis. The RealtyMogul Income REIT distributes income monthly, while the RealtyMogul Apartment Growth REIT distributes income quarterly.
Can I sell my shares in RealtyMogul REITs?
Yes, you can sell your shares in RealtyMogul REITs, but there are some restrictions. There is a share repurchase program with varying repurchase rates based on the holding period. For example, shares held for less than one year have a 0% repurchase rate, while shares held for three or more years can be repurchased at 100% of their value.
How does RealtyMogul ensure the quality of its investment opportunities?
RealtyMogul conducts thorough due diligence on each investment opportunity and its sponsors. This process helps mitigate some of the risks associated with real estate investing, making the platform more secure for investors who may not have the time or expertise to conduct extensive research themselves.
What is the minimum investment required for RealtyMogul REITs?
For non-accredited investors, the minimum investment required to invest in RealtyMogul’s REITs is $5,000. For accredited investors investing in individual property offerings, the minimum is typically $25,000.
How transparent is RealtyMogul about its investments and fees?
RealtyMogul is very transparent about its investments and fees. The platform discloses its fee structure for every investment opportunity, allowing investors to make well-informed decisions. Investors can access detailed information about each investment, including target IRR, business plans, and specific fees associated with each offering.
What kind of customer support does RealtyMogul offer?
RealtyMogul provides customer support through various channels, including telephone, email, and social media. This ensures that investors can easily get help and answers to their questions.

RealtyMogul - Conclusion and Recommendation
Final Assessment of RealtyMogul
RealtyMogul is a well-established online real estate crowdfunding platform that offers a unique opportunity for individuals to invest in commercial, residential, and industrial properties. Here’s a comprehensive overview of its benefits and who might benefit most from using it.Key Benefits
Pre-Vetted Investments
RealtyMogul has a rigorous underwriting process that evaluates each property, location, and the borrower or sponsor. This includes background and criminal checks, ensuring that only a small percentage of deals make it to the platform.
Simplified Investment Process
The platform provides detailed information and tools for investors to analyze deals, including pictures, videos, and the ability to ask sponsors questions. There are no capital calls, and the process is relatively straightforward.
Greater Control and Diversification
Unlike REITs, RealtyMogul allows investors to be specific with their investments, choosing individual properties rather than a broad portfolio. This provides more control and the ability to diversify investments across various sectors and locations.
Lower Investment Minimums
Compared to traditional real estate investments, RealtyMogul offers lower minimum investment requirements, starting at around $10,000 for some opportunities, although many deals have higher minimums, typically $35,000.
Strong Track Record
With over 10 years of operation, RealtyMogul has a solid track record of providing investors with an internal rate of return (IRR) of 20.6%, which is higher than many competitors.
Who Would Benefit Most
Accredited Investors
While some options are available for non-accredited investors through their REITs, the platform is generally more suited for accredited investors who meet the income or net worth requirements. These investors can take full advantage of the diverse investment opportunities.
Sophisticated Investors
Those with a bit of extra capital and a long-term investment horizon will find RealtyMogul appealing. The platform is better suited for investors who are willing to hold onto their investments for 3-7 years, given the illiquid nature of these investments.
Passive Income Seekers
Investors looking for passive income and growth through real estate can benefit from RealtyMogul’s offerings. The platform provides regular reporting and the potential for dividend income.
Overall Recommendation
RealtyMogul is an excellent choice for investors seeking to diversify their portfolios with real estate investments. Here are some key points to consider:
Transparency and Support
The platform is known for its transparency, providing regular reporting and 24/7 customer support. This makes it easier for investors to monitor their investments and get help when needed.
Diverse Investment Options
With investments across commercial, residential, and industrial sectors, RealtyMogul offers a broad range of opportunities. This includes equity and debt investments, as well as options for investing through a self-directed IRA.
Illiquidity
It’s important to note that these investments are illiquid, meaning you must hold them to maturity. This platform is not suitable for those needing quick access to their capital.
In summary, RealtyMogul is a solid option for accredited and sophisticated investors looking to invest in real estate with a long-term perspective. Its pre-vetted investments, simplified process, and diverse offerings make it a valuable tool for building a real estate portfolio. However, it may not be the best fit for those requiring liquidity or who are not accredited investors.